It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace with their customer base, B2B companies have historically been less agile. A longer sales cycle,…
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology this sophisticated as MARKETING AI® – a system that transcends data input and output to…
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases revenue by improving relevance, and relevance is key for your customers. They’re besieged with marketing…
As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected world depend on the right tools to create it. Techni-Tool supplies the equipment needed for…
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining the value of your data, ensuring organizational security, and keeping your edge over the competition.
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into…
When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, though, predictability is the goal. You want to know exactly how reliable your lead gen…
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few years now. Recently, marketing database consultants have developed a new and even more sophisticated way…
Trade shows remain one of the best ways to connect with key decision-makers in person, particularly in the B2B sector. The Emerald Expositions Trade Show Attendees Mailing List offers unparalleled access to business owners, independent contractors, and key corporate and…
