Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your website via a prospect typing in your URL, and organic traffic consists of search engine results. Those are still useful…
We touched on social listening as part of the fundamentals of social media lead gen, but it’s important enough to merit its own post. Learning to listen well on social media pays dividends across all channels by giving you deep…
To know your leads fully, you need to do more than ask them for information. It isn’t that they’re unwilling to give it to you; if you’ve spent time earning their trust and know which questions to ask, they’ll share…
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article first. How do we know? The allure of a 30-day plan is potent, and readers gravitate to the promise of…
Mingling with your audience means more than just tweeting out your @BusinessName and riding on the coattails of a few hashtags. It’s about amplifying the voices of those who inspire you, listening to customers who want to talk to you,…
The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere…
When your buyers find a great business solution, they want to tell others about it. When they find a solution that fails them, they really want to tell others about it. Buyers trust each other more than they trust advertising,…
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your MARKETING AI® keep itself together? Your centralized marketing database is its nerve center and communications…
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to…
