GET YOUR MARTECH ON
You’ve taken an important first step by implementing a marketing automation platform. The next critical phase is ensuring it operates effectively and delivers optimal returns. This is where a marketing automation consultant can be invaluable. A consultant brings expertise in navigating the complexities of installation, integration, and strategy, helping you avoid common pitfalls and maximize the platform’s potential.
Reach Marketing offers services designed to protect your investment and help you achieve the best possible results. Below is a menu of services that you can customize to meet your specific needs and budget. These plans can also be tailored to create a solution that fits your requirements perfectly.
Sales & Marketing Automation Solutions For Every Company
| SMB | Professional | Enterprise | |
|---|---|---|---|
| Expert Professional Services Hours (Monthly) | 22 | 50 | 80 |
| Marketing Automation Discovery & Assessment |  | | |
Marketing Automation is an incredibly powerful tool if it’s set-up and used properly. To ensure your MAP is ready for success, we analyze your current platform structure. Our discovery and assessment process looks at your current system’s state of integration and optimization and allows us to identify the necessary steps to ensure its optimal use.
| Implementation | SMB | Professional | Enterprise |
|---|---|---|---|
| Instance Set-up & Technical Configuration | Advanced | Advanced | Advanced |
| 3rd Party Application & Platform Integration | Advanced | Advanced | Advanced |
Installation isn’t implementation. Buying your marketing automation software is just the beginning. We’ll ensure that you generate maximum return from your marketing automation platform. One of the most important steps you can take toward successful use is effective. We are the right partner to onboard your team and provide support throughout the process.
| Data Management & Strategy | SMB | Professional | Enterprise |
|---|---|---|---|
| Data Governance Strategy | | | |
| Data Cleanse | | | |
| Data & Email Append | Quarterly | | |
| Data Hygiene Check | | | |
| Duplication Elimination | Quarterly | | |
| Data Normalization | | | |
| Customer Data Profile | | | |
| Customer Persona Development | | | |
| Data Integration | |
Data management includes all the essential data hygiene and append services that ensure high data quality. With the fundamental package, you get better data and regular updates. Our advanced and enterprise choices also include data normalization and customer care that gives you deeper insight into your audience.
| Outbound Lead Prospecting | SMB | Professional | Enterprise |
|---|---|---|---|
| ReachBase Outbound Lead Augmentation — Feeds your marketing automation platform | up to 25k contacts monthly | up to 50k contacts monthly | up to 100k contacts monthly |
Your MAP needs an audience, and this program provides ample access to it. Deliver your brand and marketing message to this exceptionally targeted and highly responsive audience of business professionals and residential spending decision makers. Choose your level of outreach and scale your lead prospecting to your business.
| Creative Design | SMB | Professional | Enterprise |
|---|---|---|---|
| Responsive Email Templates | | | |
| Web & Landing Page Design | |
Get noticed with leading-edge creative content and responsive design in your prospects’ web pages and in-boxes. Our creative design all-stars are ready to build responsive email, website, and landing page templates that let you generate fresh new campaigns quickly and easily.
| Inbound Lead Generation | SMB | Professional | Enterprise |
|---|---|---|---|
| Website Visitor & Referral Source Tracking | Basic | Advanced | Advanced |
| Search Engine Optimization | | ||
| Re-targeting Network | | | |
| Search Engine Marketing | |
Target prospects when they are searching for your products and services through SEO/SEM offerings while getting the facts and figures on who’s engaging with you as part of our inbound lead generation program. Visitor and source tracking is part of our basic package, and enterprise investments also get a full range of SEO/SEM analytics to gain even more audience knowledge.
| Automation Engine | SMB | Professional | Enterprise |
|---|---|---|---|
| Automation Evaluation and Strategy | | | |
| Email Drip Program | | | |
| Event Triggering & Flows | | | |
| Workflow Creation | | | |
| A/B Testing | Basic | Advanced | Advanced |
| Lead Scoring | Basic | Advanced | Advanced |
| Nurture Engagement & Transition Strategies | Basic | Advanced | Advanced |
| Real-time Personalization | email + web | ||
| Reply-To Management | | | |
| Site Taxonomy | | |
We offer marketing automation management throughout the lead lifecycle from initial strategy development to testing to personalization. Nurture programs help prospects transition from new lead to a loyal buyer with our complete automation engine packages.
| Content Development & Engagement | SMB | Professional | Enterprise |
|---|---|---|---|
| Content Strategy & Planning | | | |
| Blogs & Newsletters | | | |
| Social Media | | ||
| Whitepapers & eBooks | | ||
| Case Studies, Webinars & Videos | |
If content is king, our content creation and engagement program gives you the keys to the castle with compelling blogs and newsletters, a strong social media presence, and in-depth white papers. Choose your level of content development from planning your editorial calendar to creating a complete content library that builds your industry authority.
| Marketing Analytics | Standard | Custom | Custom |
|---|---|---|---|
| Customizable Reporting Engine | | | |
| Google Analytics Set-up | | | |
| Attribution Modeling | | | |
| Tableau Integration | | | |
| Marketing Success Dashboard | |
Data is more than numbers. It tells a story. With our marketing analytics program, your organization becomes the narrative’s main character. Learn about your audience, spot trends as they happen, and evaluate your successes so you can repeat them with improved analytics.
| Marketing / Sales Integration | SMB | Professional | Enterprise |
|---|---|---|---|
| Marketing / Sales Alignment Strategies | | | |
| Data Integration | | | |
| CRM Integration | | | |
Get your sales and marketing teams on the same page with a comprehensive sales and marketing solution that puts all your data in one central location. Sync your CRM with your marketing automation platform, or drill deeper by including complete sales/marketing integration strategies.
