Every industry has its buzzwords, but when your industry is all about creating buzz, they spring up even more quickly. This year, marketing’s biggest buzzwords draw heavily from social media and technology, which remain the hottest trend in the industry.…
According to a DM News infographic based on Ascend2’s “Social Media Marketing Trends” report, 64% of business professionals utilize social media as a marketing strategy to engage with their audiences.
With only 140 characters in which to express yourself, it might seem easy to come up with a catchy tweet. Ask any content creator, though, and you’ll soon learn that while short may be sweet, it’s rarely simple. In this…
Every company knows social media is valuable, but how do you keep your social media strategy garden-fresh? How important is it to your overall marketing plan? How much of a difference does it make to your bottom line? In this…
Whether it was in high school, junior high or all the way back in kindergarten, most of us have wanted to sit at the cool kids’ table. To get there, we might have dressed or talked like the in crowd;…
Every social media platform has its own organizational tools, but one of the most well-known is Twitter’s hashtag. The hashtag – that’s the thing people with land lines call a pound key, some people call a number sign and grammarians…
Social media channels are only as good as their membership. That’s why Facebook and Twitter are the two biggest players in the industry; they’re widely used, highly visible and enjoy huge levels of brand recognition. These channels aren’t the only…
