A sales lead represents a valuable opportunity—a potential customer who has shown interest in a company’s product or service. A sales lead may come from various sources, including marketing campaigns, website interactions, social media engagement, and more. For companies aiming…
What is the purpose of value proposition? In today’s online market, attracting qualified leads is a highly competitive undertaking. Whether you’re an agency specializing in commercial truck insurance or a software company, your website must present a simple and…
We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and it’s one of the biggest reasons to automate. Leads enter at one end of the…
Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. The theory behind lead scoring is straightforward: Leads start at zero…
Sales/marketing integration, or SMI, connects your CRM to a centralized database. A single intuitive platform puts more customer knowledge within reach and helps you deliver outstanding service that wins you sales. Depending on your current technology and training, you may…
Efficiency is built into automation. It’s what allows car companies to roll thousands of new vehicles off their assembly lines every day. Marketing automation is likewise efficient, and a better understanding of how it works will help you maximize efficiency…
Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it can’t transform your sales and marketing results the way businesses might hope. While every business…
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? The technology is there, but most businesses aren’t yet using it effectively. They have the…
