Category Reach Marketing

Have you Analyzed Your Data? To ride the crest of a marketing wave, a company must first know when the tide is coming in; that’s where big data becomes crucial. Big data – the vast collections of individual data points…

B2B marketers have access to more and better targeting tools than they once did. In theory, that should make it easier to find the right audience. But as CMOs know, customers also have many more choices, including new suppliers and…

If you are responsible for your b2b company twitter account you may often find yourself staring at an empty tweet box, trying to think of things to tweet about. Here are 10 suggestions for b2b tweeters: 1. Share your industry…

A farrago of fonts, walls of text and untagged images make emails confusing, especially for readers who are viewing them on mobile devices. Great HTML design is unobtrusive, yet exciting; it uses simple, common tools to make a unique statement.…

When sales fall flat, it could be a sign that your customers aren’t feeling any urgency to buy. It could also mean that they aren’t finding what they need from you. Maybe it means that prices in your industry have…

Multi-channel marketing works only if you can reach customers in multiple channels. One potential pitfall in multi-channel marketing is the inability to reach customers in every channel. The way around that is data appending. You simply match your house file…

Why do some emails spark considerable interest while others languish in your prospects’ in-boxes – or worse, get relegated to the spam folder? It’s a question that every business needs to answer; email is a vital tool for B2B marketing,…

Email has become an integral part of doing business, particularly for B2B marketing. You and your clients connect easily through email, but that easy exchange can have its drawbacks, too. Like any marketing campaign, a successful email campaign relies on…