Category Marketing Automation Insights

Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology this sophisticated as MARKETING AI® – a system that transcends data input and output to…

Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into…

With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty of marketing automation has worn off as businesses become more familiar with it, machine learning…

What’s the difference between a house and a home? When you truly inhabit your surroundings and make them feel like an extension of yourself, you’re experiencing a shift from the ordinary to the unique. That same shift occurs for your…

Business thrives on competition, and every competition involves winners and losers. You want to be on the right side of that equation every time, but landing wins isn’t always easy in an increasingly competitive marketplace. There’s one way to guarantee…

Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship management’s yang, a complementary technology that does for prospects what CRM does for buyers. Together,…

The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know how to get the most from your new system. The better news is that you’re…

How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the palm of your hand; we’re talking about the amount of time and space you devote…