Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight them, though, you need to meet their fundamental expectations. What you do to give your…
Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them throughout their buying journey, and that content has to be customized to appeal to them.…
Automation isn’t just for some companies; it’s for every business that wants scalable results and an accurate ROI on all their marketing efforts. In this week’s infographic, discover how marketing automation offers solutions for managing omni-channel marketing campaigns, lead generation,…
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on an assembly line. Marketing messages should feel as natural and personalized as a one-on-one conversation…
Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your leads, but for other information, you’ll need their input directly. Asking people to go through…
Generating high-quality leads is one of the biggest challenges facing B2B companies. Without a regular and sufficient flow of qualified leads, the opportunity spigot dries up and revenues fall off pretty quickly. Marketing automation streamlines many marketing activities, but how…
Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not with exactitude, but with enough precision to steer an organization’s strategy towards its most profitable…
Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience has you. You may not literally be present for every marketing decision, but with a…
Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and nibbling from that review site as they form their initial impressions. Content is a major…
