Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team running the automation tools for you, you can’t harness the full power of marketing automation.…
Not long ago, marketing automation solutions seemed like science fiction. The ability to track visitor behavior and contextualize it, rank leads, coordinate with your CRM, and create drip nurture programs all within the same system wasn’t within technology’s reach. When…
Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department seemingly without effort on your part. They’re not common in the B2B world, though, and…
Not all marketing automation options are created equal. Finding the marketing automation vendor that matches your organization’s needs will let you make the most of everything MA has to offer. In this week’s infographic, discover how to run a self-assessment…
Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight them, though, you need to meet their fundamental expectations. What you do to give your…
Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them throughout their buying journey, and that content has to be customized to appeal to them.…
Automation isn’t just for some companies; it’s for every business that wants scalable results and an accurate ROI on all their marketing efforts. In this week’s infographic, discover how marketing automation offers solutions for managing omni-channel marketing campaigns, lead generation,…
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on an assembly line. Marketing messages should feel as natural and personalized as a one-on-one conversation…
Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your leads, but for other information, you’ll need their input directly. Asking people to go through…
