The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. Your potential buyers aren’t passively waiting for your marketing company and sales team to feed…
What makes the difference between good content and great content when it comes to getting a return on your investment? It’s often not about the content at all but about how you and your marketing team promote it. You see…
Automation is one of the most powerful tools companies have for lead generation, lead nurturing, and revenue marketing growth. Learning to use this sophisticated tool-set is another matter; installation isn’t the same as implementation. Companies that want to make the…
Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team running the automation tools for you, you can’t harness the full power of marketing automation.…
Not long ago, marketing automation solutions seemed like science fiction. The ability to track visitor behavior and contextualize it, rank leads, coordinate with your CRM, and create drip nurture programs all within the same system wasn’t within technology’s reach. When…
Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department seemingly without effort on your part. They’re not common in the B2B world, though, and…
Not all marketing automation options are created equal. Finding the marketing automation vendor that matches your organization’s needs will let you make the most of everything MA has to offer. In this week’s infographic, discover how to run a self-assessment…
Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight them, though, you need to meet their fundamental expectations. What you do to give your…
Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them throughout their buying journey, and that content has to be customized to appeal to them.…