Category Marketing Automation Insights

No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message,…

Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your audience might be reaching you via mobile channels, it makes sense that the other transformative…

There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on site give you a good indication of how people interact with your content. How do…

Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of content from a dozen different sources to find the information they need to make a…

White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a way to describe solutions at length for audiences that need them. Why, then, aren’t more…

Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that makes little sense, yet defining the value of marketing spend has traditionally been difficult to…

Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most…

With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything they need to know precisely when they want to know it. Setting qualitative goals helps…

A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI determination – the advantages of marketing automation are clear from a CMO’s perspective. What about…