To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and…
Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs…
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with…
Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of…
The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay off – 77 percent of businesses that use marketing automation see higher conversion rates.
When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary Report from Ascend2. Lead nurturing came in a close second with more than 57 percent…
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend significantly on marketing technology; the other is their need to get their money’s worth once…
Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both push and pull strategies to get the most out of their investments. Marketing automation software…
You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about through questions designed to narrow down the field to the unique solution. The stakes are…
