Customers rarely mean to keep secrets. They already entrust plenty of vital information to you, and if you ask them for more, they usually volunteer it. Despite their openness, they’re hiding a wealth of data from you – not because…
Marketing automation technology has a voracious appetite for content. From lead nurture programs to customer retention campaigns, your content plays a key role in how well your automation software works for you. The reverse is also true: Your content marketing…
Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet measuring engagement at all is a challenge if you’re still using conventional marketing technology. With…
Your customers have more choices now than ever before; why should they choose you? A better customer experience seems to be the answer. When polling B2B customers, researchers found that more than half of customers cited a positive customer experience…
To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and…
Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs…
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with…
Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of…
The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay off – 77 percent of businesses that use marketing automation see higher conversion rates.
