From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead generation activities that start to pay dividends right away. Some of these tips take time…
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect…
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7.4 billion customers (and counting). In the B2B marketplace, your target audience is…
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how…
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…
Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer, “both!” Organic searches channel leads directly to your blog, product catalog, or landing pages. These leads are highly prized because…
Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) with frenetic activity, and 24 hours just doesn’t seem like enough time to fit it…
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for…
Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is far more straightforward. While polls can be subjective, marketing data is rooted in hard science.…
