Ancient Greek philosophers were brilliant enough that we’re still reading them today, but were they smart enough to outline what email marketers should study? In a way, yes. We think of email marketing and automation as distinctly 21st century phenomena,…
Newsletters are an incredibly powerful lead gen tool. With a well-developed newsletter program, you gain access to leads’ contact information, maintain steady connections with your prospects, and pick up referrals from forwarding.
Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack up some quick wins along the way, so let this list of must-do lead gen boosters inspire you to take…
There’s a rule in improvisational acting and comedy: You don’t say “no” to someone else’s scenario. Instead, you say “yes, and” before contributing your part to the narrative. If your partner starts with “We’re on a ship,” you don’t respond…
Like pastrami and rye or Sundays and football, content and email marketing lists are natural pairs. A business blog enhances the lead gen value of your email list, which in turn guides the content of your blog as your analytics…
We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a hiking trail versus guiding each hiker along the path personally. In groups, it’s possible for hikers to lend one another…
It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as lead gen, myth-busting is practically a public service. We’ve seen plenty of fables about lead…
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion…
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that…