It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as lead gen, myth-busting is practically a public service. We’ve seen plenty of fables about lead…
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion…
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that…
White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the exchange rate fair. You can’t optimize your white papers’ effectiveness if you’re giving away your…
From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead generation activities that start to pay dividends right away. Some of these tips take time…
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect…
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7.4 billion customers (and counting). In the B2B marketplace, your target audience is…
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how…
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…