You have a huge digital toolbox of lead generation tools, but which is your most important one? Email marketing is certainly high on the list, and so is SEO that creates high-value organic traffic. Where that traffic leads – in…
When does a visitor turn into a lead? The transformation happens when your visitor actively chooses to share data – in other words, when he or she fills out a form. Given how important forms are for your lead gen…
You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as well as key parts of your customer retention strategy. With webinar marketing, you lend authority…
Lead generation isn’t new; in fact, it’s as old as buying and selling. What’s changed is the location of the marketplace in which we do business. We’re far from the trading post or Roman market today. In fact, we’re increasingly…
When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. Marketers constantly assess their lead gen strategies to ensure that they’re getting not just a…
You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on…
Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when your organic metrics are high. As leads now do more than 50 percent of their…
Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some of the most valuable chances to make an impact or secure a conversion because they…
Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It isn’t enough to guess at what your leads hope to learn from you to make…