What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may not have thought of a marketing activity so effective, companies that do it regularly are…
If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as…
Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy.…
While inbound marketing remains one of the most powerful lead generation tools marketers have at their disposal, it’s a challenge to make it as personal as outbound marketing channels can be. Marketing automation and data enhancement, however, are transforming the…
Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing to develop? Which market segments are under-explored? These questions are central to fulfilling marketing’s role…
Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re an outstanding lead gen tool. As good as trade shows are as lead gen activities,…
When you start a conversation with your leads, are you telling them what you want them to hear, or are you asking them to tell you more about what they want? Both approaches have their merits, but when a lead…
Lead generation and nurturing is important for any business, but for B2B marketers, it’s critical. Your customers don’t typically see your product in shop windows and walk in for a quick impulse buy. They take time – weeks, months, sometimes…
When was the last time you hosted a party? Whether it’s been a week or a while, you know the power a gala event has to bring people together and forge new connections. Professional events are just as exciting. From…