B2B businesses understand the importance of lead generation, but they don’t always have the tools they need to optimize their lead gen activities. Before you pour effort into content creation and outbound marketing campaigns, discover where your lead gen strategy’s…
Do you need more leads? A long-term lead gen strategy? Higher quality leads? Better sales qualification for them? Most marketers would happily take all of the above, but typically, the cost of lead generation and the need to produce measurable…
Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying your signal for lead awareness. Your most valuable marketing real estate might be on those channels that are proven lead…
Where do find your leads, or how do they find you? Which of your marketing channels – email, SEO, SEM, social media – is producing the most results? Which is falling behind in lead generation? Digital marketers can track conversions…
What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel and finding more leads who actually convert into customers. Quality, not quantity, matters most with lead generation, yet it’s not…
With a mere 7.12 billion people on the planet, even the largest market is finite. For B2B businesses, the potential audience is considerably smaller, and that makes lead generation a top priority for B2B marketers. Whether your organization is a…
What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may not have thought of a marketing activity so effective, companies that do it regularly are…
If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as…
Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy.…