When you start a conversation with your leads, are you telling them what you want them to hear, or are you asking them to tell you more about what they want? Both approaches have their merits, but when a lead…
Lead generation and nurturing is important for any business, but for B2B marketers, it’s critical. Your customers don’t typically see your product in shop windows and walk in for a quick impulse buy. They take time – weeks, months, sometimes…
When was the last time you hosted a party? Whether it’s been a week or a while, you know the power a gala event has to bring people together and forge new connections. Professional events are just as exciting. From…
You have a huge digital toolbox of lead generation tools, but which is your most important one? Email marketing is certainly high on the list, and so is SEO that creates high-value organic traffic. Where that traffic leads – in…
When does a visitor turn into a lead? The transformation happens when your visitor actively chooses to share data – in other words, when he or she fills out a form. Given how important forms are for your lead gen…
You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as well as key parts of your customer retention strategy. With webinar marketing, you lend authority…
Lead generation isn’t new; in fact, it’s as old as buying and selling. What’s changed is the location of the marketplace in which we do business. We’re far from the trading post or Roman market today. In fact, we’re increasingly…
When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. Marketers constantly assess their lead gen strategies to ensure that they’re getting not just a…
You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on…
