Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…
Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer, “both!” Organic searches channel leads directly to your blog, product catalog, or landing pages. These leads are highly prized because…
Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) with frenetic activity, and 24 hours just doesn’t seem like enough time to fit it…
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for…
Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is far more straightforward. While polls can be subjective, marketing data is rooted in hard science.…
Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential buyers and handing them off to sales, prospects themselves are doing much of the heavy…
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify…
What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours and meandering diversions rather than on a cohesive buying journey that results in a sale…
One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a good-enough system in place, one that channels more highly engaged leads toward your sales department and nurtures leads with lower…