Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. On average, only about half of businesses that have adopted marketing automation use its more…
For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently has intelligent technology started to make its way into other departments, including sales and marketing. Database marketing in particular takes…
From ancient marketplaces to corner stores, sellers have known about the importance of information. Collecting data to understand customers’ needs better and improve lead generation isn’t a new concept. The completeness and quality of the data is, though. Today’s database…
When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional…
Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, it’s possible to leave blank spots on the map unless you’re optimizing your marketing database…
If you could instantly respond to each lead and cater to every prospect’s interests, you’d almost certainly do it, yet how can businesses manage a seamless, rapid response in a digital environment that’s already lightning-fast? You can’t keep your sales…
Since the turn of the century, database marketing has grown from a nascent industry at the edge of science fiction to an essential component of contemporary business. Despite its position at the heart of data-driven marketing, though, database marketing’s core…
While we’re not yet in the realm of A.I.s that can run your marketing department for you, some marketing databases are smarter than others. Think about the limitations of first-gen CRMs and email marketing software tools compared to what’s available…
Assessing the potential value of a single sale is important to your business, but how much more important is it to get an idea of how much that customer might spend with you over the entire course of your professional…
