From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas and building comprehensive account-based marketing files from customer data across multiple platforms, database-driven marketing is changing the way B2B companies…
How does the biggest and most revolutionary change in marketing help you do better at the most personal level of service? It might seem like a paradox at first glance, but the big implications of database marketing have a major…
Marketing databases that contain data about customers you’ve already converted serve many valuable purposes. They foster loyalty, improve your market knowledge, and allow you to serve your customers better. What if you could compile that kind of detailed information not…
Database MarketingThe power of relational databases to interpret and analyze large volumes of information has transformed marketing. With a well-organized, properly managed marketing database, you’re able to connect with your leads, understand their needs better, and provide unrivaled customer service.
Let’s face it: Just about every company talks about leveraging data to derive important market insights and deliver better customer service with deeper audience knowledge. How well do they live up to those lofty goals, though, and how robust is…
When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear. The point of social media is to have a conversation, not a monologue – and for smart marketers, sometimes the…
Where do you find your perfect match? How to make relationships last? What can you do to gain a deeper understanding of your partner? These aren’t questions for an online dating service but vital information for B2B organizations that rely…
The marketing landscape is no longer designed by businesses for customers to move through; it’s increasingly built by your leads, many of whom do more than half their fact-finding before your sales team even knows they exist. In such a…
Think of your marketing database as a library. Do you want it to be a static repository of information where books gather dust and few people visit, or do you want it to become a community center where everyone in…
