Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing issue for customers and leads whose data could be hacked; it’s also a concern for the businesses to which they…
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably…
When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software can generate any number of impressive-looking reports, but without analysis, those orderly rows of figures…
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom has a specific set of concerns and challenges that they look to you to solve.…
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially inert. That’s wholly different from today’s view of data as a dynamic, multifaceted aspect of…
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth…
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just a few visionaries predicted the rise of mobile devices ten years ago, and at the…
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the next one even more effective. Having accurate reports, then, is vital not only to your…
Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in the modern marketplace, and organizations of every size benefit from having more of it – but only if it’s well…
