We’ve found that on average a typical contact database that spans over 24 months has an accuracy rate of 70% and is missing some key data fields necessary for personalized communications. What’s more, an incomplete or inaccurate mailing list will…
As data-driven marketing takes center stage, inaccurate, invalid or irregular data has an increasingly large negative impact on revenue. Dirty data dramatically reduces any organization’s ability to connect with leads, remain relevant in the marketplace, and effectively realize a return…
In regard to data hygiene, there are several catchphrases that are bandied about in the B2B data arena that can be slightly vague. Data cleansing is quite straightforward. However when you add data appending and data enriching, the precise descriptions…
From around the 90s, the Enterprise Data Warehouse (EDW) has been the forerunner of nearly all large-scale business intelligence (BI) settings. Generally, a data warehouse (DW) is a centralized database that is used to report, plan and analyze summarized and…
You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital environments where tech-savvy customers have become well aware of the value of their data. They…
Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome.
To know your leads fully, you need to do more than ask them for information. It isn’t that they’re unwilling to give it to you; if you’ve spent time earning their trust and know which questions to ask, they’ll share…
