Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at the busy intersection where marketing art meets data science. Knowing what your database manager does…
Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; the reassuring blues and calming greens that appear on healthcare logos or the appetizing reds…
You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly 8 out of 10 buyers believed brands didn’t have thorough knowledge of them. Having your…
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; if too many items are missing or where they shouldn’t be, an orderly space quickly…
You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the dozens (or maybe hundreds, if you’re a busy C-level exec) of emails making claims on…
When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact your leads, understand what they need to make buying decisions, or learn more about your market. While data verification and…
Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes an investment in acquiring new information and making your prospect records more complete. The latest Dun & Bradstreet Marketing Data…
Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like them, and how to delight them. The secret to its predictive ability isn’t a crystal…
Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on your own. It can take some time to earn returns on your business list, but…
