Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to…
“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have a more precise idea of their visitors’ locations than ever before, thanks to data enhancement…
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a little easier every day. Data enhancement also makes interacting with you easier in ways your…
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? If you’re like most people, you have. Long forms might be a necessity for some…
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating existing contact information is just as important as ever, but marketers are now putting the…
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the data-driven insights in the world won’t help your marketing efforts achieve much if they’re built…
Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items for sale that are a perfect match for your interests. You know about it from…
Data has become as essential to business as water is to agriculture. Like water, sometimes the data coming in is impure; it could even harm your cash crop of new leads or limit future opportunities by spoiling the fields where…
What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful insights into your audience? For most companies, the issue isn’t a matter of too much…
