Whether it’s at the college level or in the pros, fantasy football has gotten huge. Fantasy football fans pore over endless stat tables, watch film on their star players, and track stories on ESPN the way stockbrokers watch Dow Jones…
Major changes to data privacy are coming, and they could dramatically alter how businesses and buyers interact. If regulatory repeals to internet privacy go through as they’re currently slated to, then internet service providers will then be able to sell…
You know before setting foot in a car dealership that some models have deluxe features. When ordering a pizza, you might opt for the veggie version or the meat-lover’s combo over plain cheese. Data also becomes more valuable and desirable…
Email is ubiquitous now, and yet chances are good that most of the email addresses you access aren’t being fully leveraged. An email address is more than a means to email your leads; it’s also a key to unlock new…
What keeps customers coming back? That’s a central question for any marketer, but it’s mission-critical to B2B organizations that typically have longer sales cycles and more invested in each lead. While data enhancement is an important tool for customer acquisition,…
You may not know it, but you live in Goldilocks’ neighborhood. Scientists refer to the “Goldilocks Zone” as the just-right distance from the sun, the zone that’s neither too hot nor too cold to support life. Marketing data scientists also…
In a perfect world, leads come to you with cash in hand and full product knowledge, and all you have to do is accept their money. In real-world B2B marketing, there are a few more bumps and snags in the…
Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? Email append services enhance the quality of the information your prospect files contain, making all…
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take…
