Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome.
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article first. How do we know? The allure of a 30-day plan is potent, and readers gravitate to the promise of…
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of it. Your prospects share volumes of information with you just by interacting with your brand’s…
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes the difference between blue-sky guesswork and a meaningful forecast. That’s true for marketers seeking insight…
Deliverability is a prime statistic when assessing the success of your email marketing program. High deliverability rates are a must to ensure your message gets to the right audience, but deliverability is just the minimum standard of excellence your email…
What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that you’ll offer your customers great service and an outstanding product, but there’s something else you…
When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect directly from their leads and customers, but they aren’t seeing the wider picture with their…
The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what you need to know about them to serve their needs. It isn’t that they don’t…
How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has data enhancement started to provide it. You need to know who you’re targeting, where they’re…
