Sales Qualified Leads

Close More Deals With Our Appointment Setting Program

Sales Qualified Leads

Turn-key | Appointment Setting | Decision-Ready Leads

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What We Produce

94.1%
Meeting Attendance Rate
3.02x
Typical ROI
5,711
Meetings Booked

Why Reach?

Empower Your Sales Team: High-Quality SQL Leads!

Empower your sales staff with our SQL leads program, providing them with high-quality prospects ready for immediate conversion.

Pinpoint Targeting

Our team will filter your ideal prospect from within our network of business professionals.

Turn-key Program

Our team handles the entire program from creative, to launch, to bookings.

Lead Nurturing

We manage the lead nurture process to ensure a steady flow of highly qualified sales leads.

Sales-Ready

These leads are ready to engage with your sales team with the intent of a potential purchase.

Booked Appointments

Our team schedules actual meetings with your target leads directly into your calendar.

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Our SQL Process

Our sales qualified leads process is highly effective, utilizing quality data and targeted email campaigns and telemarketing to pinpoint the right prospects. This strategic approach enhances lead precision and ensures that every lead passed to sales is thoroughly veted and more likely to convert. Additionally, our team takes care of scheduling meetings for the sales team, enabling them to concentrate fully on the conversation and increasing the likelihood of a successful outcome.

Step 1 – Our SQL Process

Identify Your Ideal Customer Profile

Filter ReachBase to ensure optimal targeting by all of the key business attributes like job title, industry, company size, sales volume, geography and more.

Step 2 – Our SQL Process

Establish Your Winning Story

We expertly craft written and designed messaging to deliver your value proposition in a compelling and engaging way directly into the hands of your target audience.

Step 3 – Our SQL Process

Manage the Lead Nurture Process

We provide exceptional sales support and immediate reply management to ensure each prospect is met with responses to their question to illicit a meeting request.

Step 4 – Our SQL Process

Book Sales Meetings

We manage your business calendar through Calendly to ensure meetings are booked at optimal times within openings in your business calendar.

Step 5 – Our SQL Process

Review and Improve

We meet with you monthly to review pipeline, as well as previous meeting to identify the best match and sharpen our focus for upcoming campaigns.

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Timeline to Sales Qualifed Leads

Our Road Map – SQL Program Setup and Launch

Start seeing sales qualified leads within two weeks, as our strategic process quickly identifies and nurtures potential customers. Within 6 weeks businesses typically experience a significant increase in qualified leads, thanks to our focused marketing efforts.

  • Onboarding Meeting
  • Understand Sales Strategy
  • Collect Marketing Materials
  • Understand Requirements
  • Conversations with Stakeholders
  • Finalize Target Prospects
  • Complete List Building
  • Email Mailbox Warm-Up
  • Copy Finalization

CAMPAIGN LAUNCH

  • A/B Testing of Copy
  • CRM Integration
  • Lead Qualification
  • Campaign Management
  • Campaign Update/Review
  • Calls Booked on Your Calendar

Select Your Target Audience

Find out how many prospects we have that fit your ideal customer profile within our database.

SALES WITHOUT BOUNDARIES

Our Program Pricing

Get meetings from leads scheduled directly in your calendar. Includes MQL package.

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Sales Qualified Leads

$
5,000
/per month
  • Source:Appointment Setting
  • Accuracy Guarantee: 100%
  • Funnel Position: Bottom of Funnel
  • Verification: Double Verified
  • Contact Data: All Data in MQL package with the bonus of Purchase Intent
  • 4 Month Commitment: No Commitment

Want to Know How to Nurture Warm Leads?

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Case Study: Outbound Marketing for Lead Generation

Solution: SQL Program

Vistaprint

Founded in 1995, VistaPrint offers a wide range of customizable small business marketing products, including business cards, corporate identity packages, signage, and advertising materials.

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Challenges

Vistaprint wanted to enhance outreach cost-effectively.

  • Maintain High-Quality Leads
  • Expand Their Target Audience
  • Organize New Meeting Bookings

Solutions

  • Utilized ReachBase for outreach across business sectors
  • Customized email campaigns for each rep’s unique target
  • Scheduled appointments based on prospect interactions with the emails
  • Segmented data focused on job titles, industries, and company sizes

Results and Reflections

The effectiveness of VistaPrint’s outbound marketing program was clear from the notable increases in meeting bookings, deal closure rates, and overall ROI. By personalizing email campaigns and utilizing precise data segmentation, the strategy facilitated highly effective targeting and engagement, which boosted the quality and volume of leads.

  • Increase in Qualified Meetings Booked
  • Increase in Deal Close Rate
  • 240% ROI

The Impact of Our Expertise

Happy Customers are our Passion

Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.

”Reach Marketing’s lead generation services have significantly boosted our client acquisition. Their expertise and dedication have given us a steady stream of valuable leads.”

Director, Enrollment Marketing, Norwich University

“The team at Reach Marketing is exceptional. Their expertise, professionalism, and dedication have driven impressive results for our lead generation efforts. ”

Marketing Manager, SANS Institute

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Frequently Asked Questions

Explore frequently asked questions about our services, processes, and industry insights.

A Sales Qualified Lead (SQL) is a prospective customer that has been vetted through initial marketing efforts and further assessed by a sales team to determine their readiness and interest in making a purchase. Unlike Marketing Qualified Leads, SQLs have moved beyond just showing interest; they have been confirmed to have the intent and the means to buy, making them ripe for direct sales engagement

The key difference between a Sales Qualified Lead (SQL) and a Marketing Qualified Lead (MQL) lies in their placement within the sales funnel. MQLs are identified by marketing teams as leads who have shown interest in the company’s content and might be a good fit based on demographic and behavioral criteria. SQLs, on the other hand, are MQLs that have been further qualified by the sales team as being ready and able to make a purchase decision. Essentially, all SQLs are MQLs, but not all MQLs become SQLs./p>

Converting SQLs into actual customers requires a strategic and focused approach. Effective strategies include: personalizing communication to address specific needs and pain points of each SQL; providing detailed product demonstrations or trials to showcase value; ensuring timely follow-ups to keep the momentum going; aligning with the customer’s buying process to facilitate a smoother transaction; and employing a consultative selling approach where the salesperson acts as a trusted advisor rather than just a vendor. These strategies help in building trust and demonstrating the direct benefits to the SQL, thus increasing the chances of conversion.

Technology, especially CRM and advanced analytics platforms, can significantly enhance the management of SQLs by providing detailed insights into lead behavior, preferences, and interaction history. These tools also automate many aspects of the lead nurturing process, ensuring leads are engaged effectively at scale.

A booked appointment is a crucial milestone because it signifies a lead’s commitment to explore your solution further, moving them closer to a purchase decision. It provides a direct opportunity for the sales team to build a relationship, address specific needs, and tailor the conversation to close the deal effectively.

Common challenges with SQLs include misalignment on lead readiness between sales and marketing, and leads losing interest due to slow response times. These can be addressed by setting clear criteria for SQLs, ensuring rapid follow-up actions, and maintaining regular training for sales teams on the latest product offerings and market trends.