Build a Stronger Sales Pipeline
Sales Accepted Leads
Targeted | Intent-Based | Cost-Per-Lead | No Commitment
What We Produce
Why Reach?
A Lead Generation Program Aligned with Sales Outcomes
Generate interest, qualify intent, and deliver leads your sales team is ready to pursue. Our Sales Accepted Lead program focuses on lead quality, not just volume—giving you a pipeline filled with contacts that meet your sales criteria. Reduce waste, speed up handoff, and close more deals with fewer steps.
Reach Your
Ideal Prospects
Filter your audience with precision and maximize your marketing efforts.
Up-To-The-Minute
Data Accuracy
Our rigorous permission, validation, and verification process ensure its reliability.
Intent-Based Leads
are Generated
Content is emailed directly to your target prospects. Once they download your asset, they become an MQL.
Only Pay for
Engaged Leads
You receive every lead that downloads your whitepaper or digital asset.
Leads Delivered
Directly to You
Receive leads your way: select from CRM, FTP, or other delivery methods.
Our SAL Process
Our Sales Accepted Leads process succeeds by combining high-quality data, intent-based insights, and precisely targeted email outreach. Each lead is thoroughly vetted and meets sales criteria, increasing conversion potential and enabling a more efficient, focused sales process.
Step 1 – Our SAL Process
CHoose
Filter ReachBase to ensure optimal targeting by all of the key business attributes like job title, industry, company size, sales volume, geography and more.
Step 2 – Our SAL Process
Optimize Asset For Distribution
We use your digital asset (e.g. white paper, infographic), adapt one of ours, or create custom content to engage your target audience.
Step 3 – Our SAL Process
Develop Responsive Creative
We craft well-designed messaging to generate interest in your digital asset, delivering it directly to your target audience.
Step 4 – Our SAL Process
Verify Lead Data – 100% Accuracy
We utilize AI powered multi faceted processing to ensure that each data element is 100% accurate. We guarantee this unparalleled accuracy certification.
Step 5 – Our SAL Process
Deliver Intent-Based Leads in Desired Format
We customize your desired lead feed format so you can easily ingest these leads directly into your preferred CRM at your ideal pace and frequency.
See How Many Leads We Can Generate For You Using Our Lead Finder Tool
Our lead finder tool enables you pinpoint your target audience to ensure the highest quality lead generation.
TIMELINE TO SALES ACCEPTED LEADS
Our Road Map – SAL Program Setup and Launch
Start seeing sales accepted leads within 2 weeks, as our strategic process quickly identifies and nurtures potential customers.
CAMPAIGN LAUNCHES DAY 5
Expedited campaign launch available upon request.
INTENT-BASED LEADS
Leads+: Comprehensive
Services for Added Value
Your Lead Gen Command Center
Lead GenerationDashboard
Our program features a comprehensive lead dashboard with a clear overview of your campaign’s performance. It displays the total number of leads received, the number of impressions made, and the conversion rate, giving you insight into the effectiveness of your strategies. Additionally, the dashboard breaks down leads by gender, industry, and other demographics, providing detailed analytics to fine-tune your targeting and improve engagement. This data-rich platform is designed to help you make informed decisions and maximize your lead-generation efforts.
Crafted for Targeted Engagement
CustomContent
Reach Marketing can develop custom content to utilize during the lead generation process:
Custom content pieces include:
- white papers
- blogs
- long articles
Best Value in the Industry
Our Program Pricing
Generate intent-driven leads from your digital assets. Includes List Building package.
Sales Accepted Leads
- Source: Email & Verification
- Accuracy Guarantee: 100%
- Funnel Position: Top/Middle Funnel
- Verification: Double Verified
- Contact Data: All Data in B2B List Building package plus: Actively Engaged and Expecting Follow-up
- Commitment: No Commitment
B2B Lead Gen: 78 Strategies That Get Results
The Impact of Our Expertise
Happy Customers are our Passion
Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.
”Reach Marketing’s lead generation services have been instrumental in increasing our sales pipeline. Their targeted strategies consistently deliver high-quality leads.”
Senior Vice President, Marketing, National Pen
“Since partnering with Reach Marketing for lead generation, we’ve seen a notable rise in qualified leads. Their professional approach and reliable results have exceeded our expectations.”
Senior Manager, Global Marketing, Bloomberg
Need More Information?
Frequently Asked Questions
Explore frequently asked questions about our services, processes, and industry insights.
A Sales Accepted Lead is a lead that has passed initial marketing qualification and has been moved to the sales team as meeting the criteria for follow-up.
Criteria for Sales Accepted Leads typically include verified contact information and demonstration of interest or intent.
SALs create a shared standard for lead quality, helping marketing and sales align on expectations and processes. By agreeing on what qualifies as a sales-ready lead, both teams can track outcomes more effectively and improve conversion rates. This alignment reduces lead rejection and accelerates the path to revenue.
An MQL is a lead that has shown interest and meets marketing’s criteria for potential fit. A SAL goes a step further—it’s an MQL that has been reviewed and accepted by the sales team as worth pursuing. The SAL stage confirms that the lead meets both marketing and sales requirements for follow-up.
SAL criteria should be reviewed quarterly or whenever there’s a shift in sales strategy, product offerings, or target audience. Regular reviews help ensure alignment between marketing and sales and improve lead conversion by refining what qualifies as sales-ready.
Once a lead becomes a Sales Accepted Lead, it enters the sales pipeline for direct outreach. Sales teams typically prioritize these leads for personalized follow-up, such as discovery calls or demos, based on the lead’s needs, timing, and buying intent.