White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a way to describe solutions at length for audiences that need them. Why, then, aren’t more…
Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that makes little sense, yet defining the value of marketing spend has traditionally been difficult to…
Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most…
A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI determination – the advantages of marketing automation are clear from a CMO’s perspective. What about…
Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. Managing email marketing messages effectively and getting each message to the right recipient at the…
The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. Your potential buyers aren’t passively waiting for your marketing company and sales team to feed…
What makes the difference between good content and great content when it comes to getting a return on your investment? It’s often not about the content at all but about how you and your marketing team promote it. You see…
Automation is one of the most powerful tools companies have for lead generation, lead nurturing, and revenue marketing growth. Learning to use this sophisticated tool-set is another matter; installation isn’t the same as implementation. Companies that want to make the…
Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team running the automation tools for you, you can’t harness the full power of marketing automation.…
