The term “data hygiene” is more than a metaphor; if your list has invalid addresses, duplicate records, and swarms of typos, it’s not as healthy as it could be. Like bacteria colonizing the potato salad on a poorly tended salad…
When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary Report from Ascend2. Lead nurturing came in a close second with more than 57 percent…
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend significantly on marketing technology; the other is their need to get their money’s worth once…
Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both push and pull strategies to get the most out of their investments. Marketing automation software…
You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about through questions designed to narrow down the field to the unique solution. The stakes are…
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message,…
Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your audience might be reaching you via mobile channels, it makes sense that the other transformative…
There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on site give you a good indication of how people interact with your content. How do…
Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of content from a dozen different sources to find the information they need to make a…
