About

About Us

Reach Marketing: Paving Your Path to Marketing Success

Our Mission

To provide our clients with the most targeted, cost-effective marketing solutions while delivering the highest levels of customer service, counsel, experience and technologies available anywhere.

Our Vision

To be the leading provider of data-driven marketing technology and lead generation solutions through innovation, enabling technologies, and the development of advanced products.

Our Values

We value integrity, personal excellence, and self-improvement. We foster an environment for fresh ideas and innovations that achieve quality, results, and success for our clients. We’re committed to our clients, partners, and employees.

Who We Are

Since our inception in 2011, Reach Marketing has been a distinguished leader in marketing technology consultancy and B2B lead generation. We are committed to guiding businesses on their path to marketing success, creating solutions that exceed strategic expectations.

Our Approach: Navigating Together

We act as navigators on your marketing journey, offering strategic support to elevate your initiatives. Understanding the unique challenges and opportunities each business faces, we provide the necessary insights, technology, and tools to bring your vision to fruition.

Expertise in Seamless Integration

Our expertise in crafting advanced omnichannel databases ensures seamless integration with various technology platforms. This essential capability positions us as a vital ally in your marketing strategy, synchronizing all components to achieve your goals.

High Quality B2B Lead Generation

At the core of our services is our comprehensive approach to B2B lead generation. We deploy a range of proven strategies to identify and engage high-quality prospects. By leveraging targeted email campaigns, data-driven insights, and multi-channel outreach, we help you build a robust pipeline of qualified leads.

Commitment to Excellence: Going Beyond

Dedication to excellence defines our work. Our team works tirelessly to exceed your expectations, with your success driving ours.

A Team of Visionaries

Located in Pearl River, NY, our team is comprised of b2b lead generation experts, audience development specialists, data scientists, application developers, marketing automation consultants, and digital strategists. This diverse expertise is pivotal in providing specialized support and guidance that propels your marketing strategy forward.

Core Services

Enhancing Your Marketing Capabilities

B2B Lead Generation: We specialize in List Building, Full-Service Email Marketing, and targeted email campaigns that produce a consistent stream of MQLs and SQLs, merging strategic outreach with data-driven insights to maximize engagement and conversion.

Marketing Technology: At Reach Marketing, we take a holistic approach to marketing technology, optimizing and enhancing your marketing efforts. Our Marketing Automation Consulting services include platform optimization, business intelligence, email deliverability and campaign management.

Our Application Development services deliver custom solutions tailored to your needs, ensuring seamless API integration and strengthening your marketing technology ecosystem.

Additionally, our comprehensive Database Services ensure that your strategies are grounded in accurate, actionable data, supporting informed marketing decisions and driving success.

Marketo Sales Partner of the Year

Marketo honors the best and brightest in marketing automation each year with its Revvie Awards. We’re thrilled to have won the Revvie Award win Marketo Sales Partner of the Year! Here’s what the Marketo team had to say: “This dedicated group of certified Marketo experts, consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers has driven joint customer wins and quickly set these companies up for success.”

Our Journey

The Evolution of Reach Marketing

2023
In the Fast Lane

Reach Marketing accelerates ahead with new, innovative B2B lead generation solutions.

2022
Ultimate Service

Reach Marketing accelerates ahead with Reach Marketing opens three additional locations in the US to better serve customers nationwide.

2021
Going the Distance

Reach Marketing celebrates 10 years of providing data-driven solutions to its valued customers

2019
Adding More Fuel

Reach Marketing acquires UnReal Web Marketing’s award-winning search, social media, web design, and digital analytics business.

2018
Driving Forward

Responding to our clients’ CRM integration needs, Reach Marketing launches the Sales and Marketing Automation division.

2017
Finding the Winner’s Circle

Reach Marketing expands to 42 employees and reaches the Inc. 5000 List of fastest-growing private companies for a second straight year.

2016
Breaking Records

Reach Marketing earns a place on the Inc. 5000 List of fastest-growing private companies and garners a Marketo Revvie Award win.

2013
Setting the Pace

Once again at the forefront of marketing technology, Reach Marketing launches the Marketing Automation divisi

2012
Lapping the Competition

ReachBase B2B Prospecting Database grows to 72 million postal addresses and 35 million email addresses, one of the largest responsive Omni-Channel databases available.

2011
Forging Ahead

The core leadership team leaves InfoGroup and builds on years of collective experience to establish Reach Marketing.

2004
Gathering Speed

ERA is acquired by Infogoup, NKA Data Axle.

1996
Transformative Technology

ERA launches Database Direct and ePostDirect to capitalize on the emerging database marketing and email marketing sectors.

1976
A Winning Concept

Edith Roman and Stevan Roberts form Edith Roman Associates, (ERA) one of the earliest adopters of data-driven marketing.

Reach Marketing Named on the Inc. 5000 List Two Years in a Row

Reach Marketing achieved 65.6 percent revenue growth over a 3-year period, securing a place on the Inc. 5000 List for the second year in a row. The innovative firm’s inclusion on the list puts it among some of the most forward-thinking names in business and technology, including Intuit, Oracle, and Microsoft.

Reach Marketing CEO Greg Grdodian credits the company’s client-centric focus and innovative spirit as the key to its success. “We grow best when we can help our clients’ businesses grow. Our commitment to putting them first and designing optimal marketing solutions to fit has allowed us to succeed alongside them.”

Reach Marketing: Your Partner in the Journey

Connect with us today to discover how Reach Marketing can guide you along the path to achieving your marketing objectives.

Our Leadership Team

Stevan Roberts

Chairman

Wayne Roberts

President

Greg Grdodian

CEO

Chris Longo

COO

Aaron Liebson

CFO

David Klein

SVP – Product Development & Marketing Automation

Chris Steele

VP – Database Services

David Montalvo

VP – SEO & Digital Marketing

Sean Sullivan

VP – Sales & Operations

Chris Lanski

VP – Information Technology

Wayne Nagrowski

VP – Marketing Solutions

Josephine Messina

VP – Direct Mktg Svcs

The Impact of Our Expertise

Happy Customers are our Passion

Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.

”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved.”

VP Customer Insights & Analytics, Northwell Health

“Reach Marketing has been an invaluable database and audience development partner.  They have facilitated significant growth within our database and provided indispensable strategic support throughout the entire process. ”

Vice President Marketing & Audience Development, NAPCO Media