Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is [...]

Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential [...]

Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your [...]

What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours [...]

One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a good-enough system in place, one [...]

Marketing has gone mobile in a big way. More than half of all email recipients now read their mail on a mobile device rather than [...]

Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than you think – that is, [...]

Literature, both ancient and modern, is full of epic journeys. Jason and his Argonauts spent years seeking the Golden Fleece. Odysseus was away from home [...]

Emotional appeals in marketing have historically been associated with consumer-oriented sales. It’s easy to see why the emotional approach makes sense for selling luxury cars [...]

B2B businesses understand the importance of lead generation, but they don’t always have the tools they need to optimize their lead gen activities. Before you [...]

Do you need more leads? A long-term lead gen strategy? Higher quality leads? Better sales qualification for them? Most marketers would happily take all of [...]

Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying your signal for lead awareness. [...]

Where do find your leads, or how do they find you? Which of your marketing channels – email, SEO, SEM, social media – is producing [...]

What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel and finding more leads who [...]

With a mere 7.12 billion people on the planet, even the largest market is finite. For B2B businesses, the potential audience is considerably smaller, and [...]

What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may [...]

If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War [...]

Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction [...]

While inbound marketing remains one of the most powerful lead generation tools marketers have at their disposal, it’s a challenge to make it as personal [...]

Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing [...]

Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re [...]

When you start a conversation with your leads, are you telling them what you want them to hear, or are you asking them to tell [...]

Lead generation and nurturing is important for any business, but for B2B marketers, it’s critical. Your customers don’t typically see [...]

When was the last time you hosted a party? Whether it’s been a week or a while, you know the power a gala event has [...]

You have a huge digital toolbox of lead generation tools, but which is your most important one? Email marketing is certainly high on the list, [...]

When does a visitor turn into a lead? The transformation happens when your visitor actively chooses to share data – in other words, when he [...]

You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as [...]

Lead generation isn’t new; in fact, it’s as old as buying and selling. What’s changed is the location of the marketplace in which we do [...]

When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. [...]

You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound [...]

Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when [...]

Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some [...]

Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It [...]

Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, [...]