When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of [...]

When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon [...]

Some of what you want to know about your leads is straightforward. Other data only becomes clear after some effort. Basic contact data is only [...]

Remember when TV stations used to sign off with the Star-Spangled Banner? If you’re a millennial, you might not, but it used to happen. It’s [...]

Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. [...]

Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than [...]

All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients [...]

Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of [...]

When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, [...]

The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves [...]

It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the [...]

The world’s population is somewhere north of 7.5 billion people, but chances are, only a fraction of them are part of your potential market. It’s [...]

With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social [...]

You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, [...]

Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. [...]

There’s one constant companion your leads take with them on every part of their buying journey: content. SEO content is there for them when they [...]

In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead [...]

You’re making an offer. Your leads are interested enough to click through and learn more. Yet something’s stopping them from moving to the next step, [...]

Our last blog post on lead generation ideas you can implement right away to earn quick gains was so popular that we’re revisiting it this [...]

Ancient Greek philosophers were brilliant enough that we’re still reading them today, but were they smart enough to outline what email marketers should study? In [...]

Newsletters are an incredibly powerful lead gen tool. With a well-developed newsletter program, you gain access to leads’ contact information, maintain steady connections with your [...]

Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack up some quick wins along [...]

There’s a rule in improvisational acting and comedy: You don’t say “no” to someone else’s scenario. Instead, you say “yes, and” before contributing your part [...]

Like pastrami and rye or Sundays and football, content and email marketing lists are natural pairs. A business blog enhances the lead gen value of [...]

We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a hiking trail versus guiding each [...]

It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as [...]

What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. [...]

What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges [...]

White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the [...]

From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead [...]

Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight [...]

Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a [...]

In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up [...]

Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep [...]

Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer, “both!” Organic searches channel leads [...]

Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) [...]

Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, [...]