MARKETING AUTOMATION MANAGER

Description:

Reach Marketing, a marketing services consulting firm, is looking for a Marketing Automation Manager to join its rapidly expanding marketing automation division. The Marketing Automation Manager plays a critical role in the production and fulfillment of our clients’ marketing campaigns utilizing one or more of the following platforms — Salesforce Marketing Cloud, Pardot, Hubspot, or Marketo, preferably SFMC and/or Hubspot. This client-facing role will collaborate closely with internal and external stakeholders to ensure the successful and timely deployment of automated marketing campaigns.

The ideal candidate is detail-oriented, dependable, and a collaborative team player with a positive, professional attitude.

Roles & Responsibilities:

  • Configure, test, and deploy emails, landing pages, trigger campaigns, etc.
  • Interact with clients daily and answer questions regarding production status and/or campaign-related issues
  • Implement quality assurance processes to ensure accurate and on-time campaign delivery
  • Identify client issues, propose solutions, and escalate situations to the relevant stakeholder for quick and appropriate resolution
  • Create, monitor, and analyze marketing campaign and program performance reports
  • Proactively make recommendations to clients to enhance and optimize their use of marketing automation tools

Personal Characteristics:

  • Excellent client management and project management skills
  • Ability to work independently with limited supervision
  • Organized and detail-oriented to ensure work is performed in an accurate and timely manner
  • Strong written and verbal communications skills
  • Desire to learn and advance skill set
  • Ability to operate in an environment with tight deadlines and last-minute changes

Qualifications:

  • Bachelor’s Degree required
  • Three years of experience actively working within a major Marketing Automation platform — Salesforce Marketing Cloud and/or Hubspot proficiency preferred.
  • Knowledge of direct marketing strategies and concepts (ex. attribution, A/B testing, retention, etc.) across a multitude of marketing channels (email, direct mail, social, SEO/SEM, etc.)
  • Proficient in Microsoft Office suite. Advanced Excel preferred.
  • Knowledge of HTML/CSS preferred.
  • Prior experience at a consulting firm or agency preferred.

Please send your resume and cover letter to careers@reachmarketing.com.

Thank you!

About Reach Marketing:

Reach Marketing is a marketing services consulting firm that leverages extensive knowledge of data, technology, automation, and audience development to build customized marketing solutions for our clients. Our vast experience with building complex omnichannel databases that integrate with various technology platforms and applications makes us a unique and valuable partner to our clients. We have the business acumen to understand our client’s goals and build integrated marketing products to propel their success. Reach Marketing is deeply committed to the success of our clients.

Reach Marketing brings together an interdisciplinary team of data scientists, application developers, marketing technologists, database architects, business analysts, SEO/SEM managers, and digital marketing experts within one organization to drive our clients’ success.

Reach Marketing’s Solution Products include:

  • Sales & Marketing Automation
  • Database Marketing
  • System Integration
  • Lead Generation

Based in Pearl River, NY, with offices in California, Arizona, and Florida, the Reach team comprises solution-oriented professionals who are passionate about producing innovative marketing products for our B2B and B2C clients.

Job Type: Full-time