Demographic Append2022-02-14T11:27:36-05:00

DEMOGRAPHIC APPEND

/Data Enrichment Solutions/

Your customers are unique, and they deserve to be treated as individuals. That doesn’t stop most marketers from speaking to them using the same generic voice. Demographic append services help you find your company’s voice and truly connect with your buyers by understanding their needs and offering meaningful solutions. With Reach Marketing as your partner, you gain access to big data applications that let you create detailed buyer personas and give your buyers the customized care each of them deserves.

DEMOGRAPHIC APPEND

/Data Enrichment Solutions/

Your customers are unique, and they deserve to be treated as individuals. That doesn’t stop most marketers from speaking to them using the same generic voice. Demographic append services help you find your company’s voice and truly connect with your buyers by understanding their needs and offering meaningful solutions. With Reach Marketing as your partner, you gain access to big data applications that let you create detailed buyer personas and give your buyers the customized care each of them deserves.

LIFESTYLE APPEND

[defined as]: The process in which we append consumer lifestyle data, including Fitness, Gaming, Home Improvement, and Pets to your customer or prospect file.

 Service Benefits

Because people listen when you speak directly to them, engagement rates improve significantly when you understand your audience’s interests. Most marketers lack the highly specific data necessary to relevance, so they are limited to a generic brand voice. Boring their audience only produces list fatigue and an influx of opt-outs; what they need is a message that resonates. Looking beyond your current database to enhance files with the necessary big data lets you drive relevance sky-high, improving response rates. Our lifestyle data append focuses on detailed consumer intelligence.

  • Develop greater personas capabilities
  • Shape content strategy
  • Address distinct interests
  • Communicate with heightened relevance

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APP DOWNLOAD APPEND

[defined as]: The process in which we append specific apps downloaded data, including specific markets in Banking, Gaming, and Insurance to your customer or prospect file.

Service Benefits

There is no better indicator of interest than intent data. When a consumer shows that they have the intent behind their interest it indicates that they are ready to make a decision. When you combine intent data with your audience’s profile it increases the likelihood of your success significantly. It gives you a glimpse into their actions and should trigger a relevant and timely response that will ensure that you secure their business before your competitors. Our App download intent data provides essential consumer insights that will immediately lift your results.

  • Improve relevance
  • Provide distinct benefits
  • Identify intent opportunities
  • Provide timely communications

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HOUSEHOLD APPEND

[defined as]: The process in which we append consumer household data, specifically append elements including Head of Household, Household Income, Home Value, and Own/Rent Indicator to your customer or prospect file.

Service Benefits

Household marketing is the consumer market’s equivalent of account-based marketing. Targeting your message to the specific needs of a household remains an effective strategy. Cluster marketing and the unique insights gathered through residential data on individual neighborhoods gives you a rich source of data you can use to personalize communications. Geographical clusters produce distinct profiles that produce heightened content relevancy. Our household append data service provides essential data elements at the individual household level, allowing you to deliver relevant and persuasive communications directly to your customers and prospects.

  • Engage through personas
  • Provide relevant expertise
  • Illustrate knowledge
  • Identify solutions for common challenges

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CASE STUDY
Clean Road to Success

See How Data Hygiene Paved the Way to 49% Growth

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BASIC DEMOGRAPHIC APPEND

[defined as]: The process in which we append Basic Demographic data, specifically append elements including Age, Income, Marital Status, Presence of Children to your customer or prospect file.

Service Benefits

Before you can know what your leads need from you, you must get to know them better. The foundation of all consumer data, basic data fields allow you to build great buyer personas. These tried and true data elements continue to produce consistent results time after time. Basic demographic elements tell you about the fundamentals – your buyer’s net worth, age, gender, income, and other details that let you put leads into context.

  • Communicate through personas
  • Deliver relevant content
  • Display market presence
  • Build brand connection

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