[defined as]: Web service communication protocols that define how your organization interfaces with the internet, REST and SOAP extend a marketing automation platform’s functionality

Service Benefits

Customize the pathways your marketing automation system uses to interact with the internet via our REST/SOAP API construction and maintenance services. With a deeper understanding of how your platform connects to the wider digital world and a more logical system architecture, you get improved security, greater flexibility, and a seamless integration of every element of your website.

• Gain complete control of your digital presence from the ground up
• Ensure that you’re optimizing your API limits as your marketing automation platform demands.
• Leverage web services to move data securely to and from your MAP
• Extend the capability of your marketing automation platform with APIs

Our experienced site architects work with multiple APIs to integrate with 3rd party platforms and automate data integrations.  Our ability to initiate and leverage your API to enhance your marketing automation platform’s functionality is essential to simplify your data transfers. We make sure your APIs are optimized, following your MAP’s best practices.

Our team delivers a unique interdisciplinary view to each project as we completely understand business needs and technical requirements while constructing the ideal solution for our clients.

Service Benefits

Transform your website with JavaScript to enliven visitors’ user experience while gaining deeper insight from more sophisticated data collection. We’re experienced with the leading JavaScript frameworks, including JQuery, React, Angular, and more so we provide you with the fullest possible range of building options. Our customized JavaScript solutions give you dynamic, interactive web pages featuring advanced form validation and submission to collect more data with less effort.

• Boost visitor engagement with feature-rich web design
• Create reusable templates for quick expansion and modification of your website
• Build better forms that make it easier for visitors to share data with you
• Use progressive profiling to deepen audience understanding

JavaScript allows you to create pages and forms that go far beyond any static presentation of your brand. Our JavaScript experts have successfully created:

• Reusable templates
• Marketo RTP scripts
• Marketo Forms 2.0
• Ajax and JQuery interactions
• Progressive forms that gather more information from leads with every visit
• Hidden form submissions
• Custom source attribution scripts

JavaScript also enables deep customer insights by placing dynamic forms in front of gated content so you gather data from your most highly qualified leads. Advanced web tracking traces each visitor’s path through your site to build an accurate picture of how leads interact with you.

Service Benefits

From your home page to your email, everything about your digital presence defines your brand. With construction services from our HTML and CSS all-stars, you get creative, customized web and email design that resonates with your audience. We build responsive email and web pages to ensure your prospects always see your content the way you intend it to be seen on any browser or device. Our team tests and verifies your code across a wide range of devices, email clients, and emulators so you know precisely how your brand looks to the people who matter most – your audience.

• Customize landing page and email templates
• Gain audience insight with web architecture that guides leads through forms
• Give creative concepts full impact with responsive web and email design
• Future-proof your site so it always stays fresh and current

Our HTML and CSS team turns creative concepts into code to bring your web and email designs to life. Whether you have site designs in mind or want our creative to build your brand’s customer interface from scratch, we construct web-ready pages and email using the flexibility and power of HTML/CSS. Add more functionality and style to your site, create a smoother flow of visitors through your pages, make email multi-functional with responsive design, and more.

Responsive Design

How do you know your customers are seeing your brand the way you want it to be seen? Responsive web and email design transform static content into dynamic modular elements that display properly on any device, browser, or platform:

• Smartphones
• Laptops
• Tablets
• Desktop units
• Big-screen TVs and projectors
• Browsers: Google Chrome, Firefox, IE, and Opera
• Email Clients: Outlook Gmail, etc.

Our HTML and CSS all-stars get your message across perfectly no matter what platform your prospects use. Reach them everywhere they connect with you with responsive design.

Service Benefits

Third-party platforms dramatically expand the range and scope of what your marketing automation system can do. By bringing together existing third-party solutions into a centralized MAP, we put all your data at your fingertips while delivering a better user experience for your customers. Third-party platform integration puts the best available tools in your hands, including WordPress, YouTube, and all the social media platforms you need. We also facilitate third-party integration for existing ESPs, CRMs, and data warehouses to get your entire organization working together.

• Push and pull data effortlessly to or from external systems
• Work with the best tools in the industry

Your digital presence must be highly adaptable and scalable to keep pace with the rate of change in marketing technology. The best marketing hub integrates best-in-breed software, applications, and platforms based on unique user needs. We integrate all necessary technology stack elements (ESP, CRM, CMS, Data Warehouse, CDP, MAP) to build the best marketing hub for your business. By deploying various techniques, including real-time web services and file transfers, we custom-build a platform for you.

Third-party solutions offer the flexibility you need to meet your goals – but only if you’re able to access them. It doesn’t matter how many powerful tools you have if you don’t know how to make them work together. With our third-party platform integration services, you pull data and services into a single centralized system that transforms your marketing automation platform into a complete MARKETING AI®.

Let us connect your third-party applications into your MAP for a system that’s greater than the sum of its parts. With simplified, automated integration, you can:

• Push and pull data easily from platform to platform
• Work with a wide range of platforms and APIs, including Marketo, Eloqua, Salesforce, Hubspot, and more
• Make full use of webhooks