Reach Key Web Developers and Designers
Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this [...]
Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this [...]
From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most competitive company owners, c-level executives, [...]
Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation knows how to make them [...]
Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is [...]
Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; [...]
Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more [...]
With more than 1.5 million tax-exempt organizations nationally, the non-profit sector accounts for around 10 percent of all wages and earnings paid. Non-profits are part [...]
Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential [...]
When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose [...]
Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that [...]
You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly [...]
In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT [...]
Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content [...]
It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for [...]
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your [...]
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; [...]
Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing automation consultants, sales managers, and [...]
Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give [...]
You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the [...]
What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours [...]
You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology, social media, SEO/SEM, and marketing [...]
When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact your leads, understand what they [...]
B2B business owners are increasingly aware of the need for account-based marketing. In marketing surveys of B2B executives, as many as 90 percent of them [...]
The professionals who are a part of the Building Design + Construction Subscribers Mailing List are in the business of defining where other business takes [...]
One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a good-enough system in place, one [...]
Some elements of marketing will never be replaced by machines. Content creation is something software just can’t do, for example, although it hasn’t stopped programmers [...]
When used well, marketing automation transforms your marketing department into a powerful revenue generator by converting more leads, retaining your best customers, and eliminated wasted [...]
Marketing has gone mobile in a big way. More than half of all email recipients now read their mail on a mobile device rather than [...]
Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes an investment in acquiring new [...]
As manufacturing returns stateside and insourcing becomes an attractive option for production, decision-makers in the manufacturing sector look for every advantage in an increasingly competitive [...]
Individual data points may not look like much to the casual observer. When millions of pieces of information come together, though, they have incredible power. [...]
From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is [...]
Plastics and polymers have become integral to almost every aspect of modern life. Everything from the food we eat to the cars we drive to [...]
Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than you think – that is, [...]
Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like [...]
Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about a real person, but it’s [...]
In the hotel sector, higher revenue per available room and in restaurants, significant shifts in dining habits, have made the hospitality market a growth industry. [...]
How do you choose a direction for your marketing strategy? What do you use to navigate past unforeseen obstacles such as market shifts, increased competition, [...]
From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas and building comprehensive account-based marketing [...]
Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on [...]
Literature, both ancient and modern, is full of epic journeys. Jason and his Argonauts spent years seeking the Golden Fleece. Odysseus was away from home [...]
In an information-rich age, buyers don’t want to wait to learn. They actively seek out insight before making buying decisions, and they’ll range far afield [...]
You’ve maintained immaculate data hygiene, segmented your list with ultrafine accuracy, and created content compelling enough to share – and you’ll still inevitably part with [...]
Emotional appeals in marketing have historically been associated with consumer-oriented sales. It’s easy to see why the emotional approach makes sense for selling luxury cars [...]
How does the biggest and most revolutionary change in marketing help you do better at the most personal level of service? It might seem like [...]
Within every multi-national corporation is the small business it once was. Small businesses account for nearly 60 percent of the privately employed work force, according [...]
B2B businesses understand the importance of lead generation, but they don’t always have the tools they need to optimize their lead gen activities. Before you [...]
Plenty of businesses acknowledge the importance of data hygiene, including data enhancement, but far fewer of them give it the attention it merits. Estimates of [...]
Marketing databases that contain data about customers you’ve already converted serve many valuable purposes. They foster loyalty, improve your market knowledge, and allow you to [...]
The word “automation” may conjure up images of mechanical precision, speed, and efficiency, but it doesn’t sound particularly warm and friendly. Marketing automation, however, allows [...]