Marketing Automation insights by Reach Marketing. See the latest insights and thought leadership about marketing automation including adoption, vendor analysis, implementation tips, and industry news.
Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. [...]
The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. [...]
What makes the difference between good content and great content when it comes to getting a return on your investment? It’s often not about the [...]
Automation is one of the most powerful tools companies have for lead generation, lead nurturing, and revenue marketing growth. Learning to use this sophisticated tool-set [...]
Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team [...]
Not long ago, marketing automation solutions seemed like science fiction. The ability to track visitor behavior and contextualize it, rank leads, coordinate with your CRM, [...]
Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department [...]
Not all marketing automation options are created equal. Finding the marketing automation vendor that matches your organization’s needs will let you make the most of [...]
Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight [...]
Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them [...]
Automation isn’t just for some companies; it’s for every business that wants scalable results and an accurate ROI on all their marketing efforts. In this [...]
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on [...]
Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your [...]
Generating high-quality leads is one of the biggest challenges facing B2B companies. Without a regular and sufficient flow of qualified leads, the opportunity spigot dries [...]
Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not [...]
Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience [...]
Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and [...]
With Reach Marketing‘s sales and marketing automation process, you’ll attract qualified visitors, assign prospects, engage your leads, close new high-value customers, produce [...]
During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing [...]
Marketing automation is on fire. It is an incredibly powerful, simple to implement and cost-effective resource you can no longer [...]
Programmers and software engineers have a great way of summing up the importance of clean, usable data: “Garbage in, garbage out,” or GIGO. Put poor [...]
How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing [...]
Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas [...]
Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables [...]
Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content [...]
Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, [...]
Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for [...]
I’ve used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector. However, before readers draw too [...]
Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to test. Everything from email subject [...]
You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing [...]
The essence of marketing automation is multifold and ever expanding, but here are its essential elements: Create and distribute content [...]
The old method of marketing has become obsolete. With the advent of the Internet, customer interactions and buy signals are sent to you at the [...]
A single email message can be powerful, but additional messages that go out in response to actions your prospect takes are even more effective at [...]
PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, (https://reachmarketing.com) the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added [...]
Do you know what delights your customers and keeps them loyal to you? You’ve probably invested countless hours and a big part of your marketing [...]
Your marketing strategy should consist of a number of different channels to distribute your content/promotional offer. These diversified channels should include email, direct mail, websites, [...]
