Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items [...]

Data has become as essential to business as water is to agriculture. Like water, sometimes the data coming in is impure; it could even harm [...]

What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful [...]

Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at [...]

Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; [...]

You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly [...]

Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; [...]

You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the [...]

When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact your leads, understand what they [...]

Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes an investment in acquiring new [...]

Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like [...]

Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on [...]

You’ve maintained immaculate data hygiene, segmented your list with ultrafine accuracy, and created content compelling enough to share – and you’ll still inevitably part with [...]

Plenty of businesses acknowledge the importance of data hygiene, including data enhancement, but far fewer of them give it the attention it merits. Estimates of [...]

People who don’t deal with marketing data tend to think of data elements as solid pieces of truth, little gems that stay relatively unchanged over [...]

With the increasing importance of information to marketers and advertisers, it’s vital to get your data management program right the first time. Data hygiene, data [...]

Email marketing has proven value, but for B2B businesses, the rush to digital platforms has reinvigorated a channel some companies have overlooked: direct mail. The [...]

Knowledge is power, and that’s truer today in the Information Age than ever before. The more you know about your leads, the better you’re able [...]

The first thing you do with your customers’ email addresses, of course, is send them email. That’s far from a business email list’s only purpose, [...]

On one side of the scale, you’ve amassed a wealth of information about your leads. On the other, you have volumes of outstanding content to [...]

With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options. Their decision-making process is streamlined [...]

You and your customers both know it: The more data you collect, the better you’re able to personalize their customer experience. Despite that, your leads [...]

Depending on your industry, your busiest season might account for half your annual revenue or more. In other markets, you could see multiple peaks in [...]

Knowledge is power, especially when it comes to customer service. The more you know about your customers, the better you’re able to serve them the [...]

Data is anything but static. If it were, you could compile a list once and never have to look at it again. We know that [...]

Data is power. When your marketing team has the customer knowledge needed to create complete account files through data enhancement and retrieve information about leads [...]

Social media shows a friendly face to the people who use it. It’s approachable, intuitive, and simple to use as a networking tool for personal [...]

Data enhancement has a huge impact on your marketing reach and penetration, but as with any marketing activity, it involves an investment of time and [...]

You’ve gathered data on your visitors, meticulously cleaned your house list, possibly collected additional data from third-party list management resources – but there’s a step [...]

When marketers and database managers talk about big data, they mean more than size alone. Big data has the power to transform sales, but only [...]

Your leads are subjected to a barrage of buying messages from your competition. Even in B2B sales, the exhortations to buy are constant. In the [...]

It would be easy on marketers if customer data were eternal. Everyone would stick with a single email address, work for the same firm, and [...]

Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience [...]

Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in [...]

Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According [...]

What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that [...]

Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one [...]