GOALS

An Insurance Agency wanted to promote the services of their individual agents to their target audience, timely and effectively .

We analyzed the size of their prospect environment and the content elements within Company’s offers and identified the following:

1. Company is required to include specific and unique contact and location information within each marketing piece based on the geography of the recipient.
2. Results improved when Company was able to personalize creative based on prospect’s industry and employee size.

SOLUTIONS

Reach Marketing appended SIC and employee size information through ReachBase to records on Company’s customer file that were lacking these critical data points. This was designed to improve Company’s retention efforts as it would allow for more personalization. We also identified Company’s prime prospect universe within the ReachBase that included their desired SIC and employee size ranges. Through Reach Marketing’s email delivery platform we were able to dynamically generate different offers to prospects based on their unique SIC and employee size as well as populate specific contact and company information based on recipient’s geography.

RESULTS

By dynamically populating their offer the company was able to increase their customer base by 41%. These campaigns represent the company’s single most productive program across all channels.