How Ready Are You for Marketing Automation?
Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content [...]
Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content [...]
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The [...]
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, [...]
Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at [...]
Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this [...]
From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most competitive company owners, c-level executives, [...]
Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation knows how to make them [...]
Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is [...]
Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; [...]
Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more [...]
With more than 1.5 million tax-exempt organizations nationally, the non-profit sector accounts for around 10 percent of all wages and earnings paid. Non-profits are part [...]
Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential [...]
When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose [...]
Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that [...]
You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly [...]
In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT [...]
Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content [...]
It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for [...]
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your [...]
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; [...]