# Reach Marketing - B2b lead generation solutions > Elevate Your B2B Lead Generation & Marketing Technology Stack --- ## Pages - [Scaling Reach with Trusted Third Party Audiences](https://reachmarketing.com/white-papers/scaling-reach-with-trusted-third-party-audiences/) - [Content Syndication Via Email](https://reachmarketing.com/white-papers/content-syndication-via-email/) - [Guttenberg Cloned MQL](https://reachmarketing.com/b2b-lead-generation/guttenberg-cloned-mql/) - [10 Proven Lead Generation Tactics for B2b Success Modal](https://reachmarketing.com/white-papers/10-proven-lead-generation-tactics-for-b2b-success-modal/) - [Sales Accepted Leads](https://reachmarketing.com/b2b-lead-generation/sales-accepted-leads/) - [Human Resources Leads](https://reachmarketing.com/human-resources-leads/) - [Sitemap](https://reachmarketing.com/sitemap/) - [Accounting Leads](https://reachmarketing.com/accounting-leads/) - [Construction Leads](https://reachmarketing.com/construction-leads/) - [Guide to B2B Lead Generation](https://reachmarketing.com/b2b-lead-generation-service/) - [Home New 9-20](https://reachmarketing.com/) - [What Is B2B Lead Generation?](https://reachmarketing.com/what-is-b2b-lead-generation/) - [Pardot Marketing Consultant](https://reachmarketing.com/pardot-marketing-automation-consultant/) - [Business Mailing Lists](https://reachmarketing.com/business-mailing-lists/) - [Small-business-mailing-lists-and-email-lists](https://reachmarketing.com/business-email-lists/) - [Contact Us Thank You](https://reachmarketing.com/contact-us-thank-you/) - [Contact Lead Form Thank You Page - CLF](https://reachmarketing.com/clf-thank-you/) - [Top Contenders: 5 Key Players in Marketing Automation Modal](https://reachmarketing.com/white-papers/top-contenders-5-key-players-in-marketing-automation-modal/) - [Lead Generation for SaaS](https://reachmarketing.com/lead-generation-for-saas/) - [Marketing Automation Manager](https://reachmarketing.com/marketing-automation-manager/) - [The Fundamentals of Lead Scoring in the B2B Marketplace Modal](https://reachmarketing.com/white-papers/the-fundamentals-of-lead-scoring-in-the-b2b-marketplace-modal/) - [Eliminating Dirty Data Modal](https://reachmarketing.com/white-papers/eliminating-dirty-data-modal/) - [ReachBase](https://reachmarketing.com/reachbase/) - [Web Design](https://reachmarketing.com/word-press-web-design-services/) - [Contact Append](https://reachmarketing.com/contact-append/) - [Display Advertising Network](https://reachmarketing.com/display-advertising-network/) - [Search Engine Optimization SEO](https://reachmarketing.com/search-engine-optimization-seo/) - [Client Testimonials](https://reachmarketing.com/client-testimonials/) - [Email Append](https://reachmarketing.com/email-append/) - [List Management](https://reachmarketing.com/list-management/) - [Reach Marketing Blog](https://reachmarketing.com/blog/) - [Contact Lead Form](https://reachmarketing.com/contact-lead-form/) - [Case Studies](https://reachmarketing.com/case-studies/) - [Crafting Campaigns that React to Customer Behavior Modal](https://reachmarketing.com/white-papers/crafting-campaigns-that-react-to-customer-behavior-modal/) - [Ensuring Accuracy and Efficiency: The Critical Role of Data Hygiene Modal](https://reachmarketing.com/white-papers/ensuring-accuracy-and-efficiency-the-critical-role-of-data-hygiene/) - [Leveraging Data Integration for Enhanced Marketing Outcomes Modal](https://reachmarketing.com/white-papers/leveraging-data-integration-for-enhanced-marketing-outcomes/) - [B2B Lead Gen: 78 Strategies That Get Results Modal](https://reachmarketing.com/white-papers/b2b-lead-gen-78-strategies-that-get-results/) - [The Seven Keys to Killer Email Creative Modal](https://reachmarketing.com/white-papers/the-seven-keys-to-killer-email-creative-modal/) - [The IOU Principle Modal](https://reachmarketing.com/white-papers/the-iou-principle/) - [The Critical Role of Marketing Qualified Leads in Lead Generation Success Modal](https://reachmarketing.com/white-papers/the-critical-role-of-marketing-qualified-leads-in-lead-generation-success-modal/) - [Enhancing B2B Lead Prospecting with a Targeted Email Database Modal](https://reachmarketing.com/white-papers/prospecting-for-leads-modal/) - [Email Glossary](https://reachmarketing.com/email-glossary/) - [25 Email Elements to Test Modal](https://reachmarketing.com/white-papers/25-email-elements-to-test-modal/) - [Nurturing Warm Leads Modal](https://reachmarketing.com/white-papers/nurturing-warm-leads-modal/) - [Email Marketing Expert Answers Modal](https://reachmarketing.com/white-papers/email-marketing-expert-answers-modal/) - [Lead Generation Glossary](https://reachmarketing.com/marketing-glossary/) - [Careers](https://reachmarketing.com/careers/) - [About](https://reachmarketing.com/about/) - [Contact Us](https://reachmarketing.com/contact-us/) - [API](https://reachmarketing.com/marketing-technology/application-development/apis/) - [Data Hygiene](https://reachmarketing.com/marketing-technology/database-services/data-hygiene/) - [Email Deliverability](https://reachmarketing.com/marketing-technology/marketing-automation/email-deliverability/) - [Data Warehouse](https://reachmarketing.com/marketing-technology/database-services/data-warehouse/) - [Data Integration](https://reachmarketing.com/marketing-technology/application-development/data-integration/) - [Custom Applications](https://reachmarketing.com/marketing-technology/application-development/custom-applications/) - [Database Services](https://reachmarketing.com/marketing-technology/database-services/) - [Application Development](https://reachmarketing.com/marketing-technology/application-development/) - [Duplicate Identification](https://reachmarketing.com/marketing-technology/database-services/duplicate-identification/) - [Marketing Cloud Consulting](https://reachmarketing.com/marketing-technology/marketing-automation/marketing-cloud-consulting/) - [Pardot (Account Engagement) Consulting](https://reachmarketing.com/marketing-technology/marketing-automation/pardot-account-engagement-consulting/) - [Campaign Management](https://reachmarketing.com/marketing-technology/marketing-automation/campaign-management/) - [Email Marketing](https://reachmarketing.com/b2b-lead-generation/email-marketing/) - [Marketo Consulting](https://reachmarketing.com/marketing-technology/marketing-automation/marketo-consulting/) - [Thank You For Your Database Query Submission](https://reachmarketing.com/thank-you-for-your-submission/) - [Email Marketing Agency](https://reachmarketing.com/email-marketing-agency/) - [B2B Lead Generation](https://reachmarketing.com/b2b-lead-generation/) - [List Building](https://reachmarketing.com/b2b-lead-generation/list-building/) - [Sales Qualified Leads](https://reachmarketing.com/b2b-lead-generation/sales-qualified-leads/) - [Marketing Qualified Leads](https://reachmarketing.com/b2b-lead-generation/marketing-qualified-leads/) - [Marketing Technology](https://reachmarketing.com/marketing-technology/) - [Contact Modal](https://reachmarketing.com/contact-modal/) - [Webinars & Videos](https://reachmarketing.com/webinars-videos/) - [White Papers](https://reachmarketing.com/white-papers/) - [Hubspot Consulting](https://reachmarketing.com/marketing-technology/marketing-automation/hubspot-consulting/) - [Business Intelligence](https://reachmarketing.com/marketing-technology/marketing-automation/business-intelligence/) - [Marketing Automation](https://reachmarketing.com/marketing-technology/marketing-automation/) - [Sample Page](https://reachmarketing.com/sample-page/) - [Privacy Policy](https://reachmarketing.com/privacy-policy/) --- ## Posts - [How to Generate B2B Leads: Proven Strategies That Deliver Consistent Pipeline Growth](https://reachmarketing.com/blog/how-to-generate-b2b-leads-2026/) - [How to Choose the Right Business Email List Provider](https://reachmarketing.com/blog/how-to-choose-the-right-business-email-list-provider/) - [The New Email Advantage: Better Results Start With Better Data (Not More Sends)](https://reachmarketing.com/blog/the-new-email-advantage-better-results-start-with-better-data-not-more-sends/) - [AI Tools Changing B2B Lead Generation: How Automation Is Rewriting the B2B Playbook](https://reachmarketing.com/blog/ai-tools-changing-b2b-lead-generation/) - [The Role of Data in Modern B2B Lead Generation](https://reachmarketing.com/blog/the-role-of-data-in-modern-b2b-lead-generation/) - [The Role of Content Syndication in Modern B2B Demand Generation](https://reachmarketing.com/blog/the-role-of-content-syndication-in-modern-b2b-demand-generation/) - [Automation of Automation: What Mark Cuban’s Warning Means for the Future of B2B Lead Generation and Email Marketing](https://reachmarketing.com/blog/automation-of-automation/) - [Segmentation Strategies for Business Email Campaigns](https://reachmarketing.com/blog/segmentation-strategies-for-business-email-campaigns/) - [What Is B2B Content Syndication? (Beginner’s Guide)](https://reachmarketing.com/blog/what-is-b2b-content-syndication/) - [Mark Cuban Invested $100 Million Through Email — Here’s Why Smart B2B Brands Still Rely on Email for Lead Generation](https://reachmarketing.com/blog/mark-cuban-invested-100-million-through-email-heres-why-smart-b2b-brands-still-rely-on-email-for-lead-generation/) - [Business Email Lists vs. Building Your Own Database](https://reachmarketing.com/blog/business-email-lists-vs-building-your-own-database/) - [The Most Successful Lead-Generation Commercials of All Time (U.S.)](https://reachmarketing.com/blog/the-most-successful-lead-generation-commercials-of-all-time-u-s/) - [Inbound vs. Outbound B2B Lead Generation](https://reachmarketing.com/blog/inbound-vs-outbound-b2b-lead-generation/) - [How Personalization Improves B2B Email Open Rates](https://reachmarketing.com/blog/how-personalization-improves-b2b-email-open-rates/) - [How to Qualify B2B Sales Leads Faster](https://reachmarketing.com/blog/how-to-qualify-b2b-sales-leads-faster/) - [Best B2B Lead Generation Strategies for 2025](https://reachmarketing.com/blog/best-b2b-lead-generation-strategies-for-2025/) - [Scale Faster with the Right Marketing Automation Agency](https://reachmarketing.com/blog/what-does-a-marketing-automation-agency-do/) - [B2B Lead Generation Services: What They Are, How They Work, and the Best Options](https://reachmarketing.com/blog/b2b-lead-generation-services-what-they-are-how-they-work-and-the-best-options/) - [How Can Email Marketing Fuel Your Overall Inbound Strategy?](https://reachmarketing.com/blog/how-can-email-marketing-fuel-your-overall-inbound-strategy/) - [Data Hygiene in Marketing: How Clean Data Powers ROI and Growth](https://reachmarketing.com/blog/data-hygiene-in-marketing/) - [How to Generate B2B Construction Leads: A Guide for Marketers & Sales Pros](https://reachmarketing.com/blog/how-to-generate-b2b-construction-leads-a-guide-for-marketers-sales-pros/) - [Understanding the ROI of B2B Email Marketing - How Purchased Email Lists Can Deliver Meaningful Returns](https://reachmarketing.com/blog/understanding-the-roi-of-b2b/) - [How to Generate Leads Without Cold Calling: Modern Strategies for Scalable Growth](https://reachmarketing.com/blog/how-to-generate-leads-without-cold-calling/) - [Cold Email vs. Warm Lead Nurturing: Which Drives Better ROI for B2B Sales?](https://reachmarketing.com/blog/cold-email-vs-warm-lead-nurturing-which-drives-better-roi-for-b2b-sales/) - [How to Generate SEO Leads](https://reachmarketing.com/blog/how-to-generate-seo-leads/) - [Beyond the Open Rate - Measuring What Really Matters in B2B Email Campaigns](https://reachmarketing.com/blog/beyond-the-open-rate-measuring-what-really-matters-in-b2b-email-campaigns/) - [The 2025 Checklist for Choosing a Reliable Business Email List Provider](https://reachmarketing.com/blog/the-2025-checklist-for-choosing-a-reliable-business-email-list-provider/) - [How an Email Marketing Agency Helps SaaS Companies Launch, Scale, and Optimize Email Programs](https://reachmarketing.com/blog/how-an-email-marketing-agency-helps-saas-companies-launch-scale-and-optimize-email-programs/) - [How Can I Market My Website in 2025? A Data-Driven Guide](https://reachmarketing.com/blog/how-can-i-market-my-website/) - [Email Marketing Deliverability Optimization](https://reachmarketing.com/blog/email-marketing-deliverability-optimization/) - [How to Get Emails for Email Marketing: Proven Methods Backed by Data](https://reachmarketing.com/blog/how-to-get-emails-for-email-marketing-proven-methods-backed-by-data/) - [Why Email Marketing Is Effective and Why It Will Continue to Be](https://reachmarketing.com/blog/why-email-marketing-is-effective-and-why-it-will-continue-to-be/) - [Business Email Lists by Industry](https://reachmarketing.com/blog/business-email-lists-by-industry/) - [B2B Lead Gen Services: Strategic, Scalable, and Data-Driven Growth](https://reachmarketing.com/blog/b2b-lead-gen-services-strategic-scalable-and-data-driven-growth/) - [Email Marketing 101 for B2B Executives: Strategies That Win in 2025](https://reachmarketing.com/blog/email-marketing-101-for-b2b-executives-strategies-that-win-in-2025/) - [What is Database Marketing?: A Complete Analysis](https://reachmarketing.com/blog/what-is-database-marketing-a-complete-analysis/) - [The Enduring Power of Email Marketing in 2025 (Especially for B2B Marketers)](https://reachmarketing.com/blog/the-power-of-email-marketing-for-b2b-marketers/) - [What Is a Lead Generation Bot? Everything You Need to Know](https://reachmarketing.com/blog/what-is-a-lead-generation-bot-everything-you-need-to-know/) - [SaaS Lead Generation Tools: A Comprehensive Overview](https://reachmarketing.com/blog/saas-lead-generation-tools-a-comprehensive-overview/) - [The Strategic Advantage of Outsourced B2B Lead Generation](https://reachmarketing.com/blog/outsourcing-lead-generation-services/) - [How to Generate B2B Accounting Leads](https://reachmarketing.com/blog/how-to-generate-b2b-accounting-leads/) - [B2B Lead Generation Statistics and Trends for January 2025](https://reachmarketing.com/blog/b2b-lead-generation-statistics-and-trends-for-january-2025/) - [Business Email List: A Comprehensive Guide](https://reachmarketing.com/blog/business-email-list-a-comprehensive-guide/) - [How a B2B Lead Generation Agency Helps Businesses Thrive](https://reachmarketing.com/blog/b2b-lead-generation-agency/) - [Marketing Leads: A Comprehensive Analysis](https://reachmarketing.com/blog/marketing-leads-a-comprehensive-analysis/) - [The Ultimate Guide to Generating SaaS Leads in 2025](https://reachmarketing.com/blog/the-ultimate-guide-to-generating-saas-leads-in-2025/) - [Marketing Qualified Leads (MQL) Explained](https://reachmarketing.com/blog/marketing-qualified-leads-mql-explained/) - [Understanding Sales Qualified Leads (SQL)](https://reachmarketing.com/blog/understanding-sales-qualified-leads-sql/) - [Pardot Implementation Partner](https://reachmarketing.com/blog/pardot-implementation-partner/) - [Marketing Automation vs. CRM: What’s the Difference?](https://reachmarketing.com/blog/marketing-automation-vs-crm-whats-the-difference/) - [How to build an Email List](https://reachmarketing.com/blog/how-to-build-an-email-list/) - [Hubspot Marketing Automation Implementation](https://reachmarketing.com/blog/hubspot-marketing-automation-implementation/) - [Understanding Salesforce Automation](https://reachmarketing.com/blog/salesforce-automation/) - [What is SDR Lead Generation? Key Trends and Insights for 2025](https://reachmarketing.com/blog/what-is-sdr-lead-generation-key-trends-and-insights-for-2025/) - [B2B Lead Generation Services: Solutions for Sustainable Growth](https://reachmarketing.com/blog/b2b-lead-generation-services/) - [15 Advantages of Salesforce Marketing Cloud and How to Maximize Its Use](https://reachmarketing.com/blog/15-advantages-of-salesforce-marketing-cloud/) - [MQL, SAL, and SQL: Meaning and Differences in Lead Qualification](https://reachmarketing.com/blog/mql-sal-and-sql-meaning-and-differences-in-lead-qualification/) - [B2B SaaS Lead Generation Strategies](https://reachmarketing.com/blog/b2b-saas-lead-generation-strategies/) - [The Best Website Marketing Strategies for 2025](https://reachmarketing.com/blog/the-best-website-marketing-strategies-for-2025/) - [Marketing Cloud Consulting](https://reachmarketing.com/blog/marketing-cloud-consulting/) - [Key Benefits of Marketing Automation](https://reachmarketing.com/blog/key-benefits-of-marketing-automation/) - [What is Marketing Automation?](https://reachmarketing.com/blog/what-is-marketing-automation/) - [How to Get a HubSpot Certification: Comprehensive Guide](https://reachmarketing.com/blog/how-to-get-a-hubspot-certification-comprehensive-guide/) - [Comprehensive Guide to HubSpot Consulting Services](https://reachmarketing.com/blog/hubspot-consulting-services-benefits/) - [How to Become a HubSpot Consultant](https://reachmarketing.com/blog/how-to-become-a-hubspot-consultant/) - [Pardot Marketing Automation Services](https://reachmarketing.com/blog/pardot-marketing-automation-services/) - [What Does a Marketing Automation Consultant Do and Why Should You Consider Becoming One?](https://reachmarketing.com/blog/what-does-a-marketing-automation-consultant-do-and-why-should-you-consider-becoming-one/) - [9 Ways Marketing Automation Pays for Itself](https://reachmarketing.com/blog/9-ways-marketing-automation-pays-for-itself/) - [Advanced B2B Lead Gen Strategies for Scalable Growth](https://reachmarketing.com/blog/advanced-b2b-lead-gen-strategies-for-scalable-growth/) - [Marketing Automation Consultants](https://reachmarketing.com/blog/marketing-automation-consultant/) - [How to Vet and Use Purchased Email Lists Responsibly](https://reachmarketing.com/blog/how-to-vet-and-use-purchased-email-lists-responsibly/) - [The Ultimate Guide to B2B Email Lists](https://reachmarketing.com/blog/the-ultimate-guide-to-b2b-email-lists-lists/) - [What is a Sales Lead?](https://reachmarketing.com/blog/what-is-sales-lead/) - [Utilizing Purchased Email Lists for Marketing Success](https://reachmarketing.com/blog/utilizing-purchased-email-lists-for-marketing-success/) - [Transforming Leads with Marketing Automation Consultants](https://reachmarketing.com/blog/transforming-leads-with-marketing-automation-consultants/) - [How to Generate B2B Leads](https://reachmarketing.com/blog/how-to-generate-b2b-leads/) - [What is a Mid-Cycle Marketing Email?](https://reachmarketing.com/blog/what-is-a-mid-cycle-marketing-email/) - [Innovative B2B Email Lead Generation Tactics That Deliver Results](https://reachmarketing.com/blog/innovative-b2b-email-lead-generation-tactics-that-deliver-results/) - [Revamping B2B Sales Lead Generation: Techniques for Closing High-Value Deals](https://reachmarketing.com/blog/revamping-b2b-sales-lead-generation-techniques-for-closing-high-value-deals/) - [B2B Marketing Lead Generation: AI-Driven Personalization and Automation](https://reachmarketing.com/blog/b2b-marketing-lead-generation-ai-driven-personalization-and-automation/) - [Effective Selling Tactics for SaaS Products in 2024](https://reachmarketing.com/blog/effective-selling-tactics-for-saas-products-in-2024/) - [Mastering PPC for Lead Generation:](https://reachmarketing.com/blog/mastering-ppc-for-lead-generation/) - [Top B2B SaaS Lead Generation Strategies for 2024](https://reachmarketing.com/blog/top-b2b-saas-lead-generation-strategies-for-2024/) - [Innovative Approaches to Lead Generation for SaaS Companies](https://reachmarketing.com/blog/innovative-approaches-to-lead-generation/) - [Why Employee Size Matters](https://reachmarketing.com/blog/why-employee-size-matters/) - [Understanding the Value of Sales Volume Data in B2B Marketing](https://reachmarketing.com/blog/understanding-the-value-of-sales-volume-data-in-b2b-marketing/) - [Leveraging IP Address Data for B2B Marketing](https://reachmarketing.com/blog/leveraging-ip-address-data-for-b2b-marketing/) - [Adding App Download Demographic Data to Your Customer File](https://reachmarketing.com/blog/adding-app-download-demographic-data-to-your-customer-file/) - [The Value of Basic Demographic Appends](https://reachmarketing.com/blog/the-value-of-basic-demographic-appends/) - [The Strategic Advantage of Household Appends in Marketing](https://reachmarketing.com/blog/the-strategic-advantage-of-household-appends-in-marketing/) - [Tapping Into the Pulse of Your Audience: Lifestyle Appends](https://reachmarketing.com/blog/tapping-into-the-pulse-of-your-audience-lifestyle-appends/) - [Why White Papers Are Essential Tools for Effective Lead Generation](https://reachmarketing.com/blog/why-white-papers-are-essential-tools-for-effective-lead-generation/) - [The Critical Role of Custom Content in Driving Engagement and Business Growth](https://reachmarketing.com/blog/the-critical-role-of-custom-content-in-driving-engagement-and-business-growth/) - [The Power of Strategic Promotional Content in Marketing](https://reachmarketing.com/blog/24751/) - [Target Your Audience by Industry and SIC Code Data Enhancements](https://reachmarketing.com/blog/target-your-audience-by-industry-and-sic-code-data-enhancements/) - [Automated Nurtures Improve Efficiency and Effectiveness](https://reachmarketing.com/blog/automated-nurtures-improve-efficiency-and-effectiveness/) - [Master Every Phase of the Lead Lifecycle to Convert Prospects into Loyal Customers](https://reachmarketing.com/blog/master-every-phase-of-the-lead-lifecycle-to-convert-prospects-into-loyal-customers/) - [Align Sales and Marketing with Seamless CRM Integration for Unified Success](https://reachmarketing.com/blog/align-sales-and-marketing-with-seamless-crm-integration-for-unified-success/) - [Audience Springboard Into Action](https://reachmarketing.com/blog/audience-springboard-into-action/) - [The Importance of Data Validation: Ensuring Accuracy and Relevance](https://reachmarketing.com/blog/the-importance-of-data-validation-ensuring-accuracy-and-relevance/) - [Database Mapping: Simplifying Complexity](https://reachmarketing.com/blog/database-mapping-simplifying-complexity/) - [Data Standardization: The Standard is the Standard](https://reachmarketing.com/blog/data-standardization-the-standard-is-the-standard/) - [Unlock Strategic Insights with Data Mining and Data Marts](https://reachmarketing.com/blog/unlock-strategic-insights-with-data-mining-and-data-marts/) - [The Power of Custom Dashboards in Your Automation Platform](https://reachmarketing.com/blog/the-power-of-custom-dashboards-in-your-automation-platform/) - [Ideal Customer Profile](https://reachmarketing.com/blog/ideal-customer-profile/) - [Data Modeling: The Blueprint for Effective Marketing Strategies](https://reachmarketing.com/blog/data-modeling-the-blueprint-for-effective-marketing-strategies/) - [Marketing Automation Tool Kit](https://reachmarketing.com/blog/marketing-automation-tool-kit/) - [Business Email Lists](https://reachmarketing.com/blog/business-email-lists/) - [How to Generate B2B Sales Leads: 10 Best Strategies for 2024](https://reachmarketing.com/blog/how-to-generate-b2b-sales-leads-10-best-strategies-for-2024/) - [Salesforce Implementation Partners: A Comprehensive Guide](https://reachmarketing.com/blog/salesforce-implementation-partners-a-comprehensive-guide/) - [Full-Service Email Marketing](https://reachmarketing.com/blog/full-service-email-marketing/) - [Elevating User Onboarding: Email Strategies for SaaS Success](https://reachmarketing.com/blog/elevating-user-onboarding-email-strategies-for-saas-success/) - [Pardot vs. Marketing Cloud: The Ultimate Guide to Maximizing Your Salesforce Marketing Automation](https://reachmarketing.com/blog/pardot-vs-marketing-cloud/) - [Using Webinars to Drive Lead Generation](https://reachmarketing.com/blog/using-webinars-to-drive-lead-generation/) - [The Ultimate Guide to SaaS Lead Generation](https://reachmarketing.com/blog/the-ultimate-guide-to-saas-lead-generation/) - [Lead Generation Platforms for SaaS Businesses](https://reachmarketing.com/blog/lead-generation-platforms-for-saas-businesses-guide-for-2024/) - [Elevating User Onboarding: Email Strategies for SaaS Success](https://reachmarketing.com/blog/elevating-user-onboarding-email-strategies-for-saas-success-2/) - [Pardot Marketing Automation Consultant](https://reachmarketing.com/blog/pardot-marketing-automation-consultant/) - [How to Excel as a Pardot Consultant: An In-depth Guide](https://reachmarketing.com/blog/how-to-excel-as-a-pardot-consultant-an-in-depth-guide/) - [Leveraging Marketing Technology for Business Success](https://reachmarketing.com/blog/leveraging-marketing-technology-for-business-success/) - [7 Tips to Help Your SaaS Business Grow](https://reachmarketing.com/blog/tips-saas-lead-generation/) - [Marketing Memes for 2022](https://reachmarketing.com/blog/marketing-memes-for-2022/) - [B2B PPC Advertising Strategies - How to get more leads!](https://reachmarketing.com/blog/b2b-ppc-advertising-strategies-how-to-get-more-leads/) - [How to Leverage SEO for B2B Lead Generation](https://reachmarketing.com/blog/how-to-leverage-seo-for-b2b-lead-generation/) - [Sales Memes for 2022](https://reachmarketing.com/blog/sales-memes-for-2022/) - [MARKETING AI® Series - Chapter 7: Content](https://reachmarketing.com/blog/chapter-7-content/) - [What is email deliverability and why is it so important?](https://reachmarketing.com/blog/what-is-email-deliverability-and-why-is-it-so-important/) - [What is Lead Generation?](https://reachmarketing.com/blog/what-is-lead-generation/) - [Generating Leads: Creating a Strong, Unique Value Proposition](https://reachmarketing.com/blog/generating-leads-creating-a-strong-unique-value-proposition/) - [MARKETING AI® Series - Chapter 6: Initial Communication, Retargeting, and Triggers Part 2](https://reachmarketing.com/blog/chapter-6-initial-communication-retargeting-and-triggers-part-2/) - [What is Marketing Reach in a Digital World?](https://reachmarketing.com/blog/what-is-marketing-reach-in-a-digital-world/) - [MARKETING AI® Series - Chapter 6: Initial Communication, Retargeting, and Triggers Part I](https://reachmarketing.com/blog/chapter-6-initial-communication-retargeting-and-triggers-part-i/) - [Why Should You Hire a Marketing Automation Consultant](https://reachmarketing.com/blog/why-should-you-hire-a-marketing-automation-consultant/) - [MARKETING AI® Series - Chapter 5: Lead Scoring](https://reachmarketing.com/blog/lead-scoring/) - [MARKETING AI® Series - Chapter 4: Customer Profiles and Cloning](https://reachmarketing.com/blog/customer-profiles-and-cloning/) - [6 Successful B2B Lead Gen Channels - Generate More Leads Today](https://reachmarketing.com/blog/6-successful-b2b-lead-gen-channels/) - [Six Email Marketing Musts for 2021 ](https://reachmarketing.com/blog/six-email-marketing-musts-for-2021/) - [MARKETING AI® Series - Chapter 3: Central Intelligence and Data Governance Part II](https://reachmarketing.com/blog/central-intelligence-and-data-governance-2/) - [MARKETING AI® Series - Chapter 3: Central Intelligence and Data Governance Part I](https://reachmarketing.com/blog/central-intelligence-and-data-governance/) - [B2B Lead Gen - What You Need to Know](https://reachmarketing.com/blog/b2b-lead-generation-what-you-need-to-know/) - [5 Lead Generation Strategies for 2021](https://reachmarketing.com/blog/5-lead-generation-strategies-for-2021/) - [MARKETING AI® Series - Chapter 2: Putting Marketing Automation in Context](https://reachmarketing.com/blog/ma-weekly-series-chapter-2-putting-marketing-automation-in-context/) - [Why Online Lead Generation Is Important for Your Business](https://reachmarketing.com/blog/lead-generation-is-important-for-your-business/) - [MARKETING AI® Series - Chapter 1: Marketing Automation - What it is, What it isn't.](https://reachmarketing.com/blog/marketing-automation-what-it-is-and-what-it-isnt/) - [MARKETING AI® Series - Introduction: From Marketing Automation to MARKETING AI®](https://reachmarketing.com/blog/ma-weekly-series-introduction-from-marketing-automation-to-marketing-ai/) - [Email Marketing is Still Effective](https://reachmarketing.com/blog/email-marketing-is-still-effective/) - [What Is A Lead Generation Strategy?](https://reachmarketing.com/blog/what-is-a-lead-generation-strategy/) - [What Are the Top Channels of Lead Generation?](https://reachmarketing.com/blog/what-are-the-top-channels-of-lead-generation/) - [ON DEMAND: Free Webinar For Healthcare Marketers - Post-COVID-19 Strategies](https://reachmarketing.com/blog/free-webinar-for-healthcare-marketers-post-covid-19-strategies/) - [2020’s Top Marketing Trends](https://reachmarketing.com/blog/2020s-top-marketing-trends/) - [What's in a Form?](https://reachmarketing.com/blog/whats-in-a-form/) - [The Lead Lifecycle - Events, Tradeshows and Webinars](https://reachmarketing.com/blog/lead-lifecycle-events-webinars/) - [Reach Marketing announced that it has acquired UnReal Web Marketing, a search optimization, web design and content marketing business](https://reachmarketing.com/blog/reach-marketing-announced-it-has-acquired-unreal-web-marketing/) - [Top 23 A/B testing elements for email marketing campaigns](https://reachmarketing.com/blog/top-23-a-b-testing-elements-for-email-marketing-campaigns/) - [Content for Reaching Leads at Each Stage of the Buyer's Journey](https://reachmarketing.com/blog/content-for-reaching-leads-at-different-sales-funnel-stages/) - [Why You Need a Full-Service Email Marketing Agency STAT](https://reachmarketing.com/blog/why-you-need-a-full-service-email-marketing-agency-stat/) - [Custom-built Data Warehouses: The Marketer’s Paradigm](https://reachmarketing.com/blog/custom-built-data-warehouses/) - [Renting a Business Email List: What You Need to Know](https://reachmarketing.com/blog/renting-a-business-email-list/) - [Data and The 3 Pillars of Outbound Marketing](https://reachmarketing.com/blog/3-pillars-of-outbound-marketing/) - [4 Compelling Reasons to Avoid In-House Email Strategy](https://reachmarketing.com/blog/4-compelling-reasons-to-avoid-in-house-email-strategy/) - [Marketing Automation Trends for 2019](https://reachmarketing.com/blog/marketing-automation-trends-for-2019/) - [Finding Manufacturing Lists](https://reachmarketing.com/blog/finding-manufacturing-lists/) - [Using Business Mailing Lists to Build Audiences](https://reachmarketing.com/blog/business-mailing-lists-audiences/) - [A Brief History of Account-Based Marketing](https://reachmarketing.com/blog/account-based-marketing-history/) - [Marketing Automation in Motion](https://reachmarketing.com/blog/marketing-automation-in-motion/) - [Institute Data Hygiene Practices](https://reachmarketing.com/blog/institute-data-hygiene-practices/) - [Lead Scoring 101](https://reachmarketing.com/blog/lead-scoring-101-2/) - [Brand Equity](https://reachmarketing.com/blog/brand-equity/) - [The Essentials of Omni-channel B2B Marketing](https://reachmarketing.com/blog/the-essentials-of-omni-channel-b2b-marketing/) - [How Does Dirty Data Cost You?](https://reachmarketing.com/blog/how-does-dirty-data-cost-you/) - [How Well Integrated is Your CRM?](https://reachmarketing.com/blog/how-well-integrated-is-your-crm/) - [The Difference Between Data Cleansing & Data Enriching](https://reachmarketing.com/blog/distinguishing-between-data-cleansing-and-data-enriching/) - [Boosting Conversions - Building a Great Landing Page](https://reachmarketing.com/blog/building-a-great-landing-page/) - [The Evolution Of The Enterprise Data Warehouse](https://reachmarketing.com/blog/the-evolution-of-the-enterprise-data-warehouse/) - [4 Ways Your Marketing Automation Platform Enhances Your Efficiency (and 2 Ways to Improve It)](https://reachmarketing.com/blog/4-ways-your-marketing-automation-platform-enhances-your-efficiency/) - [Boost Marketing Efficiency with Cleaner Data](https://reachmarketing.com/blog/are-you-making-these-data-enrichment-mistakes-2/) - [Turning Long-Form Content into New Insights](https://reachmarketing.com/blog/turning-long-form-content-into-new-insights/) - [The Database Management Strategies You Need Now](https://reachmarketing.com/blog/the-database-management-strategies-you-need-now/) - [3 Ways To Increase Your Brand Awareness](https://reachmarketing.com/blog/3-ways-to-increase-your-brand-awareness/) - [The Biggest Challenges Ahead for Data-Driven Marketing](https://reachmarketing.com/blog/the-biggest-challenges-ahead-for-data-driven-marketing/) - [Are You Making These Data Enrichment Mistakes?](https://reachmarketing.com/blog/are-you-making-these-data-enrichment-mistakes/) - [What Stops Leads from Reading Your Email?](https://reachmarketing.com/blog/what-stops-leads-from-reading-your-email/) - [What Stands Between You and Marketing Automation Success?](https://reachmarketing.com/blog/what-stands-between-you-and-marketing-automation-success/) - [Listening to What Your Customers Don't Tell You](https://reachmarketing.com/blog/listening-to-what-your-customers-dont-tell-you/) - [Five Must-Dos for Better Social Listening](https://reachmarketing.com/blog/five-must-dos-for-better-social-listening/) - [Separating Traffic Streams in Your Data](https://reachmarketing.com/blog/separating-traffic-streams-in-your-data/) - [Teach Your Marketing Automation System to Listen](https://reachmarketing.com/blog/teaching-your-marketing-automation-system-to-listen/) - [Guide Social Media Conversations with Database Integration](https://reachmarketing.com/blog/guide-social-media-conversations-with-database-integration/) - [Winning the Red Queen's Race with Sales and Marketing Automation](https://reachmarketing.com/blog/winning-the-red-queens-race-with-sales-and-marketing-automation/) - [The 5 Fundamentals of Social Media Lead Gen](https://reachmarketing.com/blog/the-5-fundamentals-of-social-media-lead-gen/) - [30 Days to a Social Media Smash Hit](https://reachmarketing.com/blog/30-days-to-a-social-media-smash-hit/) - [Being a Better Listener to Your Leads](https://reachmarketing.com/blog/being-a-better-listener-to-your-leads/) - [What Are Your Marketing Emails Really Saying?](https://reachmarketing.com/blog/what-are-your-marketing-emails-really-saying/) - [Does Your Marketing Database Talk to Itself?](https://reachmarketing.com/blog/does-your-marketing-database-talk-to-itself/) - [When Digital Gets Real: Integrating Online and Offline Marketing with Automation](https://reachmarketing.com/blog/when-digital-gets-real-integrating-online-and-offline-marketing-with-automation/) - [Marketing Automation Trends You Can't Afford to Miss in 2018](https://reachmarketing.com/blog/marketing-automation-trends-you-cant-afford-to-miss-in-2018/) - [Best Lead Generation Practices for 2018](https://reachmarketing.com/blog/best-lead-generation-practices-for-2018/) - [Data Enhancement Trends to Watch](https://reachmarketing.com/blog/data-enhancement-trends-to-watch/) - [Get Your Database in Shape](https://reachmarketing.com/blog/get-your-database-in-shape/) - [Why Marketing Operations Is Taking Center Stage](https://reachmarketing.com/blog/why-marketing-operations-is-taking-center-stage/) - [Creating High-Performance Nurture Programs with Marketing Automation](https://reachmarketing.com/blog/creating-high-performance-nurture-programs-with-marketing-automation/) - [Optimize at Every Size: Scalable Lead Gen Solutions](https://reachmarketing.com/blog/optimize-at-every-size-scalable-lead-gen-solutions/) - [Going Beyond Deliverability in Your Email Marketing Program](https://reachmarketing.com/blog/going-beyond-deliverability-in-your-email-marketing-program/) - [The Best Gift You Can Give Your Loyal Customers](https://reachmarketing.com/blog/best-gift-you-can-give-your-customers/) - [Getting Referrals the Easy Way](https://reachmarketing.com/blog/getting-referrals-the-easy-way/) - [Keeping the Leads You've Earned](https://reachmarketing.com/blog/keeping-leads-you-have-earned/) - [Turn Down the Churn with Database Management](https://reachmarketing.com/blog/turn-down-the-churn/) - [What’s the Missing Ingredient in Your Marketing Automation Strategy?](https://reachmarketing.com/blog/whats-the-missing-ingredient-in-your-marketing-automation-strategy/) - [Aligning for Your Customers’ Sake](https://reachmarketing.com/blog/aligning-for-your-customers-sake/) - [The ABC’s of Sales and Marketing Integration](https://reachmarketing.com/blog/the-abcs-of-sales-and-marketing-integration/) - [Sailing the Data Ocean](https://reachmarketing.com/blog/sailing-the-data-ocean/) - [The Role of AI in Customer Satisfaction](https://reachmarketing.com/blog/the-role-of-ai-in-customer-satisfaction/) - [Know Your Customers](https://reachmarketing.com/blog/know-your-customers/) - [What Waiting Tables Can Tell You about Predictive Analytics](https://reachmarketing.com/blog/what-waiting-tables-can-tell-you-about-predictive-analytics/) - [How Satisfied Leads Become Satisfied Customers](https://reachmarketing.com/blog/how-satisfied-leads-become-satisfied-customers/) - [Finding Your Golden Hour](https://reachmarketing.com/blog/finding-your-golden-hour/) - [Compressing the Sales Funnel](https://reachmarketing.com/blog/compressing-the-sales-funnel/) - [Using Dynamic Data Enhancement to Time Your Marketing Messages](https://reachmarketing.com/blog/using-dynamic-data-enhancement-to-time-your-marketing-messages/) - [Why Your Customers Hope You Use Real-Time Marketing Automation](https://reachmarketing.com/blog/why-your-customers-hope-you-use-real-time-marketing-automation/) - [List Focus: ReachBase Accounting Professionals Mailing List](https://reachmarketing.com/blog/list-focus-reachbase-accounting-professionals-mailing-list-2/) - [Making Big Data Better with Database Management](https://reachmarketing.com/blog/making-big-data-better-with-database-management/) - [Marketing Automation and the Psychology of Ice Cream](https://reachmarketing.com/blog/marketing-automation-and-the-psychology-of-ice-cream/) - [5 Keys to Making Your Email Marketing Matter More](https://reachmarketing.com/blog/5-keys-to-making-your-email-marketing-matter-more/) - [Segmentation Mistakes You May Be Making](https://reachmarketing.com/blog/segmentation-mistakes-you-may-be-making/) - [Reach Key Decision-Makers in the Rubber & Plastics Industry](https://reachmarketing.com/blog/reach-key-decision-makers-in-the-plastics-industry/) - [Reach Marketing Named on the Inc. 5000 List for Second Year](https://reachmarketing.com/blog/reach-marketing-named-on-the-inc-5000-list-for-second-year/) - [Reach Key Tire Suppliers and Automotive Service Dealers](https://reachmarketing.com/blog/reach-key-tire-suppliers-and-automotive-service-dealers/) - [How’s Your Follow-Through?](https://reachmarketing.com/blog/hows-your-follow-through/) - [Putting Preference Pages Front and Center](https://reachmarketing.com/blog/putting-preference-pages-front-and-center/) - [Want Answers? Ask the Right Questions](https://reachmarketing.com/blog/want-answers-ask-the-right-questions/) - [Stepping Up to Responsive Marketing](https://reachmarketing.com/blog/stepping-up-to-responsive-marketing/) - [Reach Key Decision-Makers Within Plastics Industry Firms](https://reachmarketing.com/blog/reach-key-decision-makers-within-plastics-industry-firms/) - [What Marketing Data and the Weather Have in Common](https://reachmarketing.com/blog/what-marketing-data-and-the-weather-have-in-common/) - [How Adept Are You at Adaptive Marketing?](https://reachmarketing.com/blog/how-adept-are-you-at-adaptive-marketing/) - [Why Real-Time Analytics Matter – Really](https://reachmarketing.com/blog/why-real-time-analytics-matter-really/) - [Building Better Buyers with Analytics](https://reachmarketing.com/blog/building-better-buyers-with-analytics/) - [The Most Important Database Service](https://reachmarketing.com/blog/the-most-important-database-service/) - [Reach Professionals in Fundraising](https://reachmarketing.com/blog/reach-professionals-in-fundraising/) - [When Marketing and Sales Work Together](https://reachmarketing.com/blog/when-marketing-and-sales-work-together/) - [Getting Personalization Right](https://reachmarketing.com/blog/getting-personalization-right/) - [Becoming Your Leads’ Perfect Match](https://reachmarketing.com/blog/becoming-your-leads-perfect-match/) - [Marketing Automation Technology from Installation to Integration](https://reachmarketing.com/blog/marketing-automation-technology-from-installation-to-integration/) - [What Your Marketing Database Is Trying to Tell You](https://reachmarketing.com/blog/what-your-marketing-database-is-trying-to-tell-you/) - [Mixing and Matching with Marketing Automation](https://reachmarketing.com/blog/mixing-and-matching-with-marketing-automation/) - [Reach Decision-Makers Working in Consumer Goods](https://reachmarketing.com/blog/reach-decision-makers-working-in-consumer-goods/) - [Winning the Marketing Relay Race](https://reachmarketing.com/blog/winning-the-marketing-relay-race/) - [Reach Decision-Makers Working in the Senior Living Industry](https://reachmarketing.com/blog/reach-decision-makers-working-in-the-senior-living-industry/) - [Building Buyers with Data](https://reachmarketing.com/blog/building-buyers-with-data/) - [Psychographic Data and the Future of Database Marketing](https://reachmarketing.com/blog/psychographic-data-and-the-future-of-database-marketing/) - [The Psychology of Email Marketing](https://reachmarketing.com/blog/the-psychology-of-email-marketing/) - [Making Marketing Feel More Human with Automation](https://reachmarketing.com/blog/making-marketing-feel-more-human-with-automation/) - [Do You Know Where Your VIPs Are?](https://reachmarketing.com/blog/do-you-know-where-your-vips-are/) - [Reach Marketing Professionals](https://reachmarketing.com/blog/reach-marketing-professionals/) - [Teaching Your Dog to Drive: What to Do With Data Once You Collect It](https://reachmarketing.com/blog/teaching-your-dog-to-drive-what-to-do-with-data-once-you-collect-it/) - [Who Are You Helping Today?](https://reachmarketing.com/blog/who-are-you-helping-today/) - [Laser-Guided Marketing with Data Enhancement](https://reachmarketing.com/blog/laser-guided-marketing-with-data-enhancement/) - [Translating Data Enhancement into Revenue](https://reachmarketing.com/blog/translating-data-enhancement-into-revenue/) - [The 5 Questions That Shape Your Marketing Automation Strategy](https://reachmarketing.com/blog/the-5-questions-that-shape-your-marketing-automation-strategy/) - [Getting More from Mobile with Database Management](https://reachmarketing.com/blog/getting-more-from-mobile-with-database-management/) - [The 4 Quickest Ways to Maximize Your Lead Gen ROI](https://reachmarketing.com/blog/the-4-quickest-ways-to-maximize-your-lead-gen-roi/) - [Reach Engineers and Manufacturers](https://reachmarketing.com/blog/reach-engineers-and-manufacturers/) - [Reach Engineers and Key Professionals in Tech-Based Sectors](https://reachmarketing.com/blog/reach-engineers-and-key-professionals-in-tech-based-sectors/) - [Add a New Dimension to Your Database Marketing with Cohort Reporting](https://reachmarketing.com/blog/add-a-new-dimension-to-your-database-marketing-with-cohort-reporting/) - [Bridging the Reality Gap with Marketing Automation](https://reachmarketing.com/blog/bridging-the-reality-gap-with-marketing-automation/) - [What’s Holding Your Lead Gen Strategy Back?](https://reachmarketing.com/blog/whats-holding-your-lead-gen-strategy-back/) - [The Biggest Data Protection Change You’ve Never Heard Of – And Why It Matters](https://reachmarketing.com/blog/the-biggest-data-protection-change-youve-never-heard-of-and-why-it-matters/) - [Calling for Backup: How Your Database Supports Your MARKETING AI®](https://reachmarketing.com/blog/calling-for-backup-how-your-database-supports-your-marketing-ai/) - [The Future of Data Enhancement](https://reachmarketing.com/blog/the-future-of-data-enhancement/) - [How AI Chat-Bots Bring Your Leads Closer](https://reachmarketing.com/blog/how-ai-chat-bots-bring-your-leads-closer/) - [MARKETING AI® Lessons You May Need to Unlearn](https://reachmarketing.com/blog/marketing-ai-lessons-you-may-need-to-unlearn/) - [Reach Trade Show Attendees](https://reachmarketing.com/blog/reach-trade-show-attendees/) - [What’s Between You and Your Prospects?](https://reachmarketing.com/blog/whats-between-you-and-your-prospects/) - [Reach Food Processing Professionals](https://reachmarketing.com/blog/reach-food-processing-professionals/) - [Living In Your Brand](https://reachmarketing.com/blog/living-in-your-brand/) - [Building Your Brand’s Case with Data Enhancement](https://reachmarketing.com/blog/building-your-brands-case-with-data-enhancement/) - [Getting Leads to Buy Into Your Brand](https://reachmarketing.com/blog/getting-leads-to-buy-into-your-brand/) - [Reach IT/IS/Technology Professionals](https://reachmarketing.com/blog/reach-itistechnology-professionals/) - [Make Marketing a Revenue Driver](https://reachmarketing.com/blog/make-marketing-a-revenue-driver/) - [All Leads are Not Created Equal](https://reachmarketing.com/blog/all-leads-are-not-created-equal/) - [What Does Great Data Look Like?](https://reachmarketing.com/blog/what-does-great-data-look-like/) - [The Difference Between Winning and Losing](https://reachmarketing.com/blog/how-to-become-a-loser-and-like-it/) - [The Softer Side of Database Marketing](https://reachmarketing.com/blog/the-softer-side-of-database-marketing/) - [Does Your Segmentation Strategy Need an Overhaul?](https://reachmarketing.com/blog/does-your-segmentation-strategy-need-an-overhaul/) - [Making Social Media Lead Gen Pay Off](https://reachmarketing.com/blog/making-social-media-lead-gen-pay-off/) - [Marketing Technology’s Dynamic Duo](https://reachmarketing.com/blog/marketing-technologys-dynamic-duo/) - [Reach Key Professionals in Healthcare](https://reachmarketing.com/blog/reach-key-professionals-in-healthcare/) - [5 Reasons Marketing Automation Is a Must](https://reachmarketing.com/blog/5-reasons-marketing-automation-is-a-must/) - [Why Does Clickbait Work? These Reasons Will Astound You](https://reachmarketing.com/blog/why-does-clickbait-work-these-reasons-will-astound-you/) - [The Fine Art of Being Yourself](https://reachmarketing.com/blog/the-fine-art-of-being-yourself/) - [Is Your Database Ready for ABM?](https://reachmarketing.com/blog/is-your-database-ready-for-abm/) - [Reach Decision-Makers in the Hospitality Sector](https://reachmarketing.com/blog/reach-decision-makers-in-the-hospitality-sector/) - [Making Room for Marketing Automation](https://reachmarketing.com/blog/making-room-for-marketing-automation/) - [Are You Getting Customization Right?](https://reachmarketing.com/blog/are-you-getting-customization-right/) - [Creating Irresistible Lead Magnets](https://reachmarketing.com/blog/creating-irresistible-lead-magnets/) - [Reach CIOs and CTOs](https://reachmarketing.com/blog/reach-cios-and-ctos/) - [Gathering Better (Not Just Bigger) Data](https://reachmarketing.com/blog/gathering-better-not-just-bigger-data/) - [Fuel Your Lead Gen with Content Marketing](https://reachmarketing.com/blog/fuel-your-lead-gen-with-content-marketing/) - [5 Essential Questions to Improve Your Market Segmentation](https://reachmarketing.com/blog/5-essential-questions-to-improve-your-market-segmentation/) - [What Can Database Marketing Reveal about Your Leads?](https://reachmarketing.com/blog/what-can-database-marketing-reveal-about-your-leads/) - [MARKETING AI: What’s Your Buyer’s Story?](https://reachmarketing.com/blog/marketing-ai-whats-your-buyers-story/) - [Reach Insurance Industry Leaders](https://reachmarketing.com/blog/reach-insurance-industry-leaders/) - [Teaching Your Database How to See](https://reachmarketing.com/blog/teaching-your-database-how-to-see/) - [How Smart Is Your Data Sorting Hat?](https://reachmarketing.com/blog/how-smart-is-your-data-sorting-hat/) - [MARKETING AI: The Care and Feeding of a Growing Brand](https://reachmarketing.com/blog/marketing-ai-the-care-and-feeding-of-a-growing-brand/) - [The Lead Gen Mistakes You May Not Know You’re Making](https://reachmarketing.com/blog/the-lead-gen-mistakes-you-may-not-know-youre-making/) - [Reach Key Decision-Makers in the Transportation Infrastructure Sector](https://reachmarketing.com/blog/reach-key-decision-makers-in-the-transportation-infrastructure-sector/) - [MARKETING AI: Real AI Is Coming – Are Marketers Ready?](https://reachmarketing.com/blog/marketing-ai-real-ai-is-coming-are-marketers-ready/) - [Landing Pages That Send Conversion Rates Soaring](https://reachmarketing.com/blog/landing-pages-that-send-conversion-rates-soaring/) - [Think Like an Investigative Reporter with Your Marketing Data](https://reachmarketing.com/blog/think-like-an-investigative-reporter-with-your-marketing-data/) - [Suit Your Market to a ‘T’](https://reachmarketing.com/blog/suit-your-market-to-a-t/) - [Reach Key Decision-Makers in the Printing and Promotional Products Sector](https://reachmarketing.com/blog/reach-key-decision-makers-in-the-printing-and-promotional-products-sector/) - [The Fundamentals of Data-Driven Marketing](https://reachmarketing.com/blog/the-fundamentals-of-data-driven-marketing/) - [MARKETING AI: Feeding the Marketing Automation Beast](https://reachmarketing.com/blog/marketing-ai-feeding-the-marketing-automation-beast/) - [What Fantasy Football Can Teach You about Data Enhancement](https://reachmarketing.com/blog/what-fantasy-football-can-teach-you-about-data-enhancement/) - [Quick Hits: 12 (More) Lead Gen Tips You Can Use Today](https://reachmarketing.com/blog/quick-hits-12-more-lead-gen-tips-you-can-use-today/) - [Reach Top Pharmaceutical Professionals](https://reachmarketing.com/blog/reach-top-pharmaceutical-professionals/) - [What’s Keeping You from Your Customers?](https://reachmarketing.com/blog/whats-keeping-you-from-your-customers/) - [MARKETING AI: What Insiders Know about Marketing Automation](https://reachmarketing.com/blog/marketing-ai-what-insiders-know-about-marketing-automation/) - [What the New Rules on Data Privacy Mean for Marketers](https://reachmarketing.com/blog/what-the-new-rules-on-data-privacy-mean-for-marketers/) - [What the Ancient Greeks Knew about Email Marketing](https://reachmarketing.com/blog/what-the-ancient-greeks-knew-about-email-marketing/) - [Reach Top Legal Professionals](https://reachmarketing.com/blog/reach-top-legal-professionals/) - [When DIY Database Marketing Becomes ‘Don’t Try This at Home’](https://reachmarketing.com/blog/when-diy-database-marketing-becomes-dont-try-this-at-home/) - [Reach Top Buyers and Procurement/Purchasing Professionals](https://reachmarketing.com/blog/reach-top-buyers-and-procurementpurchasing-professionals/): The go-betweens who link executive decision-makers and vendors, buyers and procurement professionals fulfill an essential role in a wide range... - [MARKETING AI: Is Your Marketing Automation Strategy Reaching Its Full Potential?](https://reachmarketing.com/blog/marketing-ai-is-your-marketing-automation-strategy-reaching-its-full-potential/) - [Writing the Newsletter Leads Want to Read](https://reachmarketing.com/blog/writing-the-newsletter-leads-want-to-read/) - [Doing More with Data Append](https://reachmarketing.com/blog/doing-more-with-data-append/): You know before setting foot in a car dealership that some models have deluxe features. When ordering a pizza, you... - [The Predictive Power of Data](https://reachmarketing.com/blog/predictive-power-of-data/): From accurately forecasting where an emerging market might appear to understand how leads make decisions well enough to predict which... - [Reach Top Accounting Professionals](https://reachmarketing.com/blog/accounting-professionals/): From performing routine bookkeeping tasks to handling investments, mergers, and acquisitions at the highest level, professionals in accounting and finance... - [MARKETING AI: Do You Know Where Your Marketing Revenue Comes From?](https://reachmarketing.com/blog/marketing-ai-do-you-know-where-your-marketing-revenue-comes-from/): Does your organization see marketing in terms of cost outlay or of revenue generated? All too often, it’s the former,... - [Quick Lead Gen Techniques You Can Implement Right Now](https://reachmarketing.com/blog/quick-lead-gen-techniques-you-can-implement-right-now/): Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack... - [4 Cool Things You Can Do with an Email Address (Aside from Sending Email)](https://reachmarketing.com/blog/4-cool-things-you-can-do-with-an-email-address-aside-from-sending-email/): Email is ubiquitous now, and yet chances are good that most of the email addresses you access aren’t being fully... - [MARKETING AI: Why Marketers Should Welcome Their Computer Co-Workers](https://reachmarketing.com/blog/marketing-ai-why-marketers-should-welcome-their-computer-co-workers/): The New York Times points to automation as a potential threat to many sectors of the American workforce, and even... - [Reach Tire and Automotive Service Professionals](https://reachmarketing.com/blog/reach-tire-and-automotive-service-professionals/): The global tire market is where the rubber meets the road for a wide array of industries, from commercial fleets... - [What Improv Comedy Can Teach You about Unsubscribe Rates](https://reachmarketing.com/blog/what-improv-comedy-can-teach-you-about-unsubscribe-rates/): There’s a rule in improvisational acting and comedy: You don’t say “no” to someone else’s scenario. Instead, you say “yes,... - [Enriching Data to Enhance Customer Care](https://reachmarketing.com/blog/enriching-data-to-enhance-customer-care/): What keeps customers coming back? That’s a central question for any marketer, but it’s mission-critical to B2B organizations that typically... - [Big Data in Five Easy Pieces](https://reachmarketing.com/blog/big-data-in-five-easy-pieces/): Big data has deep roots in highly technical and scientific fields, but its utility makes it beautifully suited to marketing... - [MARKETING AI: Assembly Line Efficiency for Customized Marketing Programs](https://reachmarketing.com/blog/marketing-ai-assembly-line-efficiency-for-customized-marketing-programs/): At first blush, automation and customization seem like opposites. Automation might conjure images of sophisticated machines moving in an intricate... - [Reach Subscribers and Bookbuyers in the Social Sciences and Law Fields](https://reachmarketing.com/blog/reach-subscribers-and-bookbuyers-in-the-social-sciences-and-law-fields/): If knowledge is power, then the reference works that act as repositories of knowledge are especially potent. The Civic Research... - [Blogging for Leads: How to Use Your Blog as a Lead Gen Force Multiplier](https://reachmarketing.com/blog/blogging-for-leads-how-to-use-your-blog-as-a-lead-gen-force-multiplier/): Like pastrami and rye or Sundays and football, content and email marketing lists are natural pairs. A business blog enhances... - [What’s Your Data’s Goldilocks Zone?](https://reachmarketing.com/blog/whats-your-datas-goldilocks-zone/): You may not know it, but you live in Goldilocks’ neighborhood. Scientists refer to the “Goldilocks Zone” as the just-right... - [5 Key Questions Your Analytics Need to Answer](https://reachmarketing.com/blog/5-key-questions-your-analytics-need-to-answer/): If you threw a party, would you care more about the number of people who showed up, or would you... - [MARKETING AI: 5 KPIs to Watch in Your Marketing Analytics](https://reachmarketing.com/blog/marketing-ai-5-kpis-to-watch-in-your-marketing-analytics/): One of the toughest questions marketers face is how to know when their efforts are working. Which marketing activities pay... - [Reach Decision-Makers in the Space and Defense Industry](https://reachmarketing.com/blog/reach-decision-makers-in-the-space-and-defense-industry/): The need for skilled programmers, scientists, researchers, technicians, and other STEM professionals is projected to grow dramatically over the next... - [Building a Smarter Drip Nurture Program](https://reachmarketing.com/blog/building-a-smarter-drip-nurture-program/): We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a... - [The Frictionless Funnel](https://reachmarketing.com/blog/the-frictionless-funnel/): In a perfect world, leads come to you with cash in hand and full product knowledge, and all you have... - [The Four Elements of Predictive Marketing](https://reachmarketing.com/blog/the-four-elements-of-predictive-marketing/): There was a time when scientists thought there were only a handful of elements, and those were poorly understood. Now... - [MARKETING AI: Going Interactive with Marketing Automation](https://reachmarketing.com/blog/marketing-ai-going-interactive-with-marketing-automation/): Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact;... - [Reach Top Business Decision-Makers](https://reachmarketing.com/blog/reach-top-business-decision-makers-2/): Gaining access to the decision-makers in your industry is a mission-critical sales goal. When you speak directly to influencers at... - [Lead Gen Myths Busted](https://reachmarketing.com/blog/lead-gen-myths-busted/): It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes... - [How to Get More from Email Append](https://reachmarketing.com/blog/how-to-get-more-from-email-append/): Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do,... - [Taming Your Data](https://reachmarketing.com/blog/taming-your-data/): Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours... - [MARKETING AI: Being Loyal to Your Customers](https://reachmarketing.com/blog/marketing-ai-being-loyal-to-your-customers/): Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on... - [Reach Human Resource Professionals](https://reachmarketing.com/blog/reach-human-resource-professionals/): From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every... - [5 Questions That Will Improve Your Email Marketing Strategy Today](https://reachmarketing.com/blog/5-questions-that-will-improve-your-email-marketing-strategy-today/): What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at... - [Stop Guessing What Your Leads Need](https://reachmarketing.com/blog/stop-guessing-what-your-leads-need/): If today were the day you decided to buy a new car, would you go into the showroom with a... - [Protecting Your Prospect Database](https://reachmarketing.com/blog/protecting-your-prospect-database/): Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing... - [MARKETING AI: Free Your Content Marketing with Automation](https://reachmarketing.com/blog/marketing-ai-free-your-content-marketing-with-automation/): When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity... - [Reach Top Marketing Professionals](https://reachmarketing.com/blog/reach-top-marketing-professionals/): Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to... - [Top Tips for Turbocharging Lead Gen in 2017](https://reachmarketing.com/blog/top-tips-for-turbocharging-lead-gen-in-2017/): What are you doing differently this year than you did in 2016? It’s a more important question than you might... - [The Little Data Mistakes That Can Turn into Big Costs](https://reachmarketing.com/blog/the-little-data-mistakes-that-can-turn-into-big-costs/): Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny –... - [Turning Your Database into the Ultimate Customer Service Tool](https://reachmarketing.com/blog/turning-your-database-into-the-ultimate-customer-service-tool/): Think about all the details you know about the people closest to you, and you’ll realize you have a huge... - [MARKETING AI: Make Your Marketing Automation Work Smarter, Not Harder](https://reachmarketing.com/blog/marketing-ai-make-your-marketing-automation-work-smarter-not-harder/): Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing... - [Reach Professionals in the Senior Living Industry](https://reachmarketing.com/blog/reach-professionals-in-the-senior-living-industry/): Thousands of Americans retire each day, and as Baby Boomers age out of the workplace, the number of retirees is... - [These Tips Will Turn Your White Papers into Lead Gen Engines](https://reachmarketing.com/blog/these-tips-will-turn-your-white-papers-into-lead-gen-engines/): White papers are a proven currency for trading information with leads in the later phases of the buying journey, but... - [How Location Data Takes Businesses to New Places](https://reachmarketing.com/blog/how-location-data-takes-businesses-to-new-places/): “Location, location, location. ” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with... - [Are You Getting the Most from Your Analytics?](https://reachmarketing.com/blog/are-you-getting-the-most-from-your-analytics/): When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is... - [MARKETING AI: Are You Getting the Most from Marketing Automation?](https://reachmarketing.com/blog/marketing-ai-are-you-getting-the-most-from-marketing-automation/): Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it... - [Lead Gen Strategies You Can Implement Right Now](https://reachmarketing.com/blog/lead-gen-strategies-you-can-implement-right-now/): From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins... - [Why Your Leads Love Data Enhancement (Even If They Don’t Know About It)](https://reachmarketing.com/blog/why-your-leads-love-data-enhancement-even-if-they-dont-know-about-it/): Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways... - [6 Simple Steps to Segmentation](https://reachmarketing.com/blog/6-simple-steps-to-segmentation/): If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number... - [Reach Design and Development Engineers](https://reachmarketing.com/blog/reach-design-and-engineer-professionals/): The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological... - [The New World of Data Management](https://reachmarketing.com/blog/the-new-world-of-data-management/): Data used to be seen as a static collection of objects, properties that could be moved around or stacked in... - [MARKETING AI: How Well Does Your Marketing Automation Solution Scale?](https://reachmarketing.com/blog/marketing-ai-how-well-does-your-marketing-automation-solution-scale/): For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day... - [Finding the Leads You Need Through Third-Party Sources](https://reachmarketing.com/blog/finding-the-leads-you-need-through-third-party-sources/): Data is valuable, and some of the most valuable data you have is your house list. Not only is it... - [Enhance Your Data and Enhance Your Customer Experience](https://reachmarketing.com/blog/enhance-your-data-and-enhance-your-customer-experience/): Have you ever encountered a form so long or complex that you decided the information on the other side of... - [Reach Key Decision-Makers in the Legal and Business Field](https://reachmarketing.com/blog/reach-key-decision-makers-in-the-legal-and-business-field/): The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and... - [MARKETING AI: The 5 Biggest Hurdles Your Marketing Efforts Face](https://reachmarketing.com/blog/marketing-ai-the-5-biggest-hurdles-your-marketing-efforts-face/): If marketing were just a matter of finding the right words to say to the right people at the right... - [Marketing Database Game-Changers in 2017](https://reachmarketing.com/blog/marketing-database-game-changers-in-2017/): There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and... - [Data Enhancement for a Winning Customer Retention Strategy](https://reachmarketing.com/blog/data-enhancement-for-a-winning-customer-retention-strategy/): Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an... - [Gaining an Edge with Lead Scoring](https://reachmarketing.com/blog/gaining-an-edge-with-lead-scoring/): Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you... - [Reach Key IT and Healthcare Management Professionals](https://reachmarketing.com/blog/reach-key-it-and-healthcare-management-professionals/): Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level... - [MARKETING AI: What’s Next for Marketing Automation in 2017](https://reachmarketing.com/blog/marketing-ai-whats-next-for-marketing-automation-in-2017/) - [The Future of Marketing Database Management](https://reachmarketing.com/blog/the-future-of-marketing-database-management/): Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in... - [What Will 2017 Mean for Data Enhancement?](https://reachmarketing.com/blog/what-will-2017-mean-for-data-enhancement/): It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes... - [Big Trends in Lead Generation for 2017](https://reachmarketing.com/blog/big-trends-in-lead-generation-for-2017/): In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so... - [Reach Accident and Health Insurance Professionals](https://reachmarketing.com/blog/reach-accident-and-health-insurance-professionals/): As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in... - [Breaking Down Barriers to Better Data](https://reachmarketing.com/blog/breaking-down-barriers-to-better-data/): Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons... - [Taking a Lead Gen Lesson from the Brownies](https://reachmarketing.com/blog/taking-a-lead-gen-lesson-from-the-brownies/): Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs:... - [Reach Top Business Decision-Makers](https://reachmarketing.com/blog/reach-top-business-decision-makers/): Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation... - [MARKETING AI: How Fast Does Your Marketing Strategy Need to Be?](https://reachmarketing.com/blog/marketing-ai-how-fast-does-your-marketing-strategy-need-to-be/): From microwaved meals to instant messages, we live in an increasingly fast-paced world. What’s more, we have unprecedented control over... - [Building on the Basics of Customer Care](https://reachmarketing.com/blog/building-on-the-basics-of-customer-care/): Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see... - [MARKETING AI:
More Marketing Automation Workflows](https://reachmarketing.com/blog/more-marketing-automation-workflows/) - [Why You (Yes, You!) Need Big Data](https://reachmarketing.com/blog/why-you-yes-you-need-big-data/): Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in... - [Is Dirty Data Costing You?](https://reachmarketing.com/blog/is-dirty-data-costing-you/): Data has become as essential to business as water is to agriculture. Like water, sometimes the data coming in is... - [How SEO Fits in Your Lead Gen Strategy](https://reachmarketing.com/blog/how-seo-fits-in-your-lead-gen-strategy/): Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer,... - [Reach Key Graphic Arts Professionals](https://reachmarketing.com/blog/reach-key-graphic-arts-professionals/): The ascendancy of digital media has increased the need for graphic arts professionals who can give a brand’s imprint new... - [MARKETING AI: Turbo-Charge Your Marketing Automation with These Workflows Today](https://reachmarketing.com/blog/turbo-charge-your-marketing-automation-with-these-workflows-today/): One of marketing automation’s signature benefits is its ability to create complex workflows from simple elements. A single autoresponse email... - [Reach Education Professionals](https://reachmarketing.com/blog/reach-education-professionals/): Teachers are deeply invested in their work, but they aren’t the only professionals in the education sector who are committed... - [Is Your Content Binge-Worthy?](https://reachmarketing.com/blog/is-your-content-binge-worthy/): Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our... - [The Quick-Start Guide to Better Data Quality](https://reachmarketing.com/blog/the-quick-start-guide-to-better-data-quality/): What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough... - [Programming Engagement for a Personal Touch](https://reachmarketing.com/blog/programming-engagement-for-a-personal-touch/): Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does... - [How Ready Are You for Marketing Automation?](https://reachmarketing.com/blog/how-ready-are-you-for-marketing-automation/): Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer... - [What Information Matters Most to Your Marketing Data Strategy?](https://reachmarketing.com/blog/what-information-matters-most-to-your-marketing-data-strategy/): Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data... - [How Fast Is Your Nurture Track?](https://reachmarketing.com/blog/how-fast-is-your-nurture-track/): Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a... - [What Does Data Management Do for You?](https://reachmarketing.com/blog/what-does-data-management-do-for-you/): Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle... - [Reach Key Web Developers and Designers](https://reachmarketing.com/blog/reach-key-web-developers-and-designers/): Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers... - [Integrating SEO with Marketing Automation](https://reachmarketing.com/blog/integrating-seo-with-marketing-automation/): Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation... - [Reach Top Business Executives](https://reachmarketing.com/blog/reach-top-business-executives-2/): From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most... - [How Trustworthy Is Your Lead Scoring System?](https://reachmarketing.com/blog/how-trustworthy-is-your-lead-scoring-system/): Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for... - [Can Colors Help You Convert?](https://reachmarketing.com/blog/can-colors-help-you-convert/): Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in... - [What Does Your Marketing Data Do – Defining Your Data Strategy](https://reachmarketing.com/blog/what-does-your-marketing-data-do-defining-your-data-strategy/): Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You... - [4 Surprising Things about Marketing Automation You May Not Know](https://reachmarketing.com/blog/4-surprising-things-about-marketing-automation-you-may-not-know/): Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to... - [Reach Top Fundraising and Non-Profit Decision Makers](https://reachmarketing.com/blog/reach-top-fundraising-and-non-profit-decision-makers/): With more than 1. 5 million tax-exempt organizations nationally, the non-profit sector accounts for around 10 percent of all wages... - [Do You Rent Your Leads’ Attention or Own It?](https://reachmarketing.com/blog/do-you-rent-your-leads-attention-or-own-it/): Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation.... - [Getting Results with Your Database Marketing](https://reachmarketing.com/blog/getting-results-with-your-database-marketing/): When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus... - [How Well Do You Really Know Your Customers?](https://reachmarketing.com/blog/how-well-do-you-really-know-your-customers/): You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study... - [What You Don’t Know about Marketing Automation Could Transform Your Business](https://reachmarketing.com/blog/what-you-dont-know-about-marketing-automation-could-transform-your-business/): It’s one thing to know the basics about marketing automation – what it is, how it works, and what it... - [Reach Key IT Executives](https://reachmarketing.com/blog/reach-key-it-executives/): In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business... - [The Power of Online Local Lead Gen](https://reachmarketing.com/blog/the-power-of-online-local-lead-gen/): Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value... - [Decluttering Your Data](https://reachmarketing.com/blog/decluttering-your-data/): Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to... - [Data-Driven Content Marketing: Who’s Reading Your Content? - Part 2](https://reachmarketing.com/blog/data-driven-content-marketing-whos-reading-your-content-part-2/): Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the... - [Putting White Papers to Work](https://reachmarketing.com/blog/putting-white-papers-to-work/): Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing... - [Reach Key Marketing Decision-Makers](https://reachmarketing.com/blog/reach-key-marketing-decision-makers/): Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing... - [Avoid These Lead Gen Mistakes](https://reachmarketing.com/blog/avoid-these-lead-gen-mistakes/): What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program... - [Why You Need to Get Your Email Read Now – and How to Do It](https://reachmarketing.com/blog/why-you-need-to-get-your-email-read-now-and-how-to-do-it/): You reach for your phone or boot up your office computer for the day. Your first move is to check... - [Data-Driven Content Marketing: At the Intersection of Science and Art, Part 1](https://reachmarketing.com/blog/data-driven-content-marketing-at-the-intersection-of-science-and-art-part-1/): You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology,... - [When Content Marketing Goes Automated](https://reachmarketing.com/blog/when-content-marketing-goes-automated/): Some elements of marketing will never be replaced by machines. Content creation is something software just can’t do, for example,... - [Reach Key Architects and Designers](https://reachmarketing.com/blog/reach-key-architects-and-designers/): The professionals who are a part of the Building Design + Construction Subscribers Mailing List are in the business of... - [The Lead Scoring Solutions You Need Now (Even If You Don’t Know There’s a Problem)](https://reachmarketing.com/blog/the-lead-scoring-solutions-you-need-now-even-if-you-dont-know-theres-a-problem/): One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a... - [Gathering Cleaner Marketing Data](https://reachmarketing.com/blog/gathering-cleaner-marketing-data/): When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact... - [Stepping up to Account-Based Marketing](https://reachmarketing.com/blog/stepping-up-to-account-based-marketing/): B2B business owners are increasingly aware of the need for account-based marketing. In marketing surveys of B2B executives, as many... - [Avoid These Marketing Automation Mistakes](https://reachmarketing.com/blog/avoid-these-marketing-automation-mistakes/): When used well, marketing automation transforms your marketing department into a powerful revenue generator by converting more leads, retaining your... - [Reach Key Decision-Makers](https://reachmarketing.com/blog/reach-key-decision-makers/): As manufacturing returns stateside and insourcing becomes an attractive option for production, decision-makers in the manufacturing sector look for every... - [Making Mobile a Part of Your Lead Gen Strategy](https://reachmarketing.com/blog/making-mobile-a-part-of-your-lead-gen-strategy/): Marketing has gone mobile in a big way. More than half of all email recipients now read their mail on... - [What’s Missing from Your Marketing Data?](https://reachmarketing.com/blog/whats-missing-from-your-marketing-data/): Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes... - [Turning Big Data into Big Gains](https://reachmarketing.com/blog/turning-big-data-into-big-gains/): Individual data points may not look like much to the casual observer. When millions of pieces of information come together,... - [Can Marketing Automation Predict the Future?](https://reachmarketing.com/blog/can-marketing-automation-predict-the-future/): From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning... - [Reach Top Business Executives](https://reachmarketing.com/blog/reach-top-business-executives/): Plastics and polymers have become integral to almost every aspect of modern life. Everything from the food we eat to... - [Updating Your Email Marketing Strategy for the Next Decade](https://reachmarketing.com/blog/updating-your-email-marketing-strategy-for-the-next-decade/): Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than... - [Where Does Your Data Come From?](https://reachmarketing.com/blog/where-does-your-data-come-from/): Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are,... - [Staying Connected with Customers Through Data](https://reachmarketing.com/blog/staying-connected-with-customers-through-data/): Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about... - [Finding Stability in a Volatile Marketplace with Automation](https://reachmarketing.com/blog/finding-stability-in-a-volatile-marketplace-with-automation/): How do you choose a direction for your marketing strategy? What do you use to navigate past unforeseen obstacles such... - [5 Essentials for Successful Database Marketing](https://reachmarketing.com/blog/5-essentials-for-successful-database-marketing/): From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas... - [Earning a Quick Win with Data Enhancement](https://reachmarketing.com/blog/earning-a-quick-win-with-data-enhancement/): Your house list is a key element of your marketing program, but building it takes time, and it isn’t always... - [It’s a Buying Journey, Not an Epic – Helping Your Customers Find Their Way](https://reachmarketing.com/blog/its-a-buying-journey-not-an-epic-helping-your-customers-find-their-way/): Literature, both ancient and modern, is full of epic journeys. Jason and his Argonauts spent years seeking the Golden Fleece.... - [Reach Key Interior Designers](https://reachmarketing.com/blog/reach-key-interior-designers/): In the hotel sector, higher revenue per available room and in restaurants, significant shifts in dining habits, have made the... - [Content Marketing Mistakes Your Marketing Automation Platform Can Fix](https://reachmarketing.com/blog/content-marketing-mistakes-your-marketing-automation-platform-can-fix/): In an information-rich age, buyers don’t want to wait to learn. They actively seek out insight before making buying decisions,... - [Bigger Data, Better Service](https://reachmarketing.com/blog/bigger-data-better-service/): How does the biggest and most revolutionary change in marketing help you do better at the most personal level of... - [How to Make the Most of Unsubscribes](https://reachmarketing.com/blog/how-to-make-the-most-of-unsubscribes/): You’ve maintained immaculate data hygiene, segmented your list with ultrafine accuracy, and created content compelling enough to share – and... - [Putting Emotion into Your Email Marketing](https://reachmarketing.com/blog/putting-emotion-into-your-email-marketing/): Emotional appeals in marketing have historically been associated with consumer-oriented sales. It’s easy to see why the emotional approach makes... - [Reach Business Executives](https://reachmarketing.com/blog/reach-business-executives/): Within every multi-national corporation is the small business it once was. Small businesses account for nearly 60 percent of the... - [Reach Key Decision-Makers in Manufacturing](https://reachmarketing.com/blog/list-focus-sme-business-masterfile/): Engineering is enjoying double-digit growth across virtually every sector, and manufacturing engineers are in high demand. As this burgeoning audience... - [Building Better Customer Relationships with Marketing Automation](https://reachmarketing.com/blog/building-better-customer-relationships-with-marketing-automation/): The word “automation” may conjure up images of mechanical precision, speed, and efficiency, but it doesn’t sound particularly warm and... - [Turning a Prospect Database into Profit](https://reachmarketing.com/blog/turning-a-prospect-database-into-profit/): Marketing databases that contain data about customers you’ve already converted serve many valuable purposes. They foster loyalty, improve your market... - [5 Keys to Better Data Hygiene](https://reachmarketing.com/blog/5-keys-to-better-data-hygiene/): Plenty of businesses acknowledge the importance of data hygiene, including data enhancement, but far fewer of them give it the... - [6 Essential Questions to Ask about Your Lead Gen Strategy](https://reachmarketing.com/blog/6-essential-questions-to-ask-about-your-lead-gen-strategy/): B2B businesses understand the importance of lead generation, but they don’t always have the tools they need to optimize their... - [Reach Chemical Industry Professionals](https://reachmarketing.com/blog/reach-chemical-industry-professionals/): Chemical industry professionals play a vital role in hundreds of industries. In charge of transforming raw materials into useful products,... - [Making the Most of Behavioral Data](https://reachmarketing.com/blog/making-the-most-of-behavioral-data/): Anyone who watched the last season of “Mad Men” saw the dawn of data-driven marketing in the late 1960s. Don... - [The Five Key Elements of Marketing Database Management](https://reachmarketing.com/blog/the-five-key-elements-of-marketing-database-management/): Database MarketingThe power of relational databases to interpret and analyze large volumes of information has transformed marketing. With a well-organized,... - [How Do You Keep Your Data Fresh?](https://reachmarketing.com/blog/how-do-you-keep-your-data-fresh/): People who don’t deal with marketing data tend to think of data elements as solid pieces of truth, little gems... - [Improving the Effectiveness of Your Lead Generation](https://reachmarketing.com/blog/improving-the-effectiveness-of-your-lead-generation/): Do you need more leads? A long-term lead gen strategy? Higher quality leads? Better sales qualification for them? Most marketers... - [Reach Top Jewelry Professionals in the Retail Industry](https://reachmarketing.com/blog/reach-top-jewelry-professionals-in-the-retail-industry/): The art of crafting jewelry is as old as humanity itself, yet as new as the latest technological innovation. National... - [Give Your Organization a Digital Makeover](https://reachmarketing.com/blog/give-your-organization-a-digital-makeover/): While some bedrock truths remain, the landscape for marketers has shifted dramatically in just the past few years with the... - [How Data-Driven Are You?](https://reachmarketing.com/blog/how-data-driven-are-you/): Let’s face it: Just about every company talks about leveraging data to derive important market insights and deliver better customer... - [Avoid These Common Data Mistakes](https://reachmarketing.com/blog/avoid-these-common-data-mistakes/): With the increasing importance of information to marketers and advertisers, it’s vital to get your data management program right the... - [Finding Your Most Effective Lead Generation Channels](https://reachmarketing.com/blog/finding-your-most-effective-lead-generation-channels/): Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying... - [What to Expect from Marketing Automation](https://reachmarketing.com/blog/what-to-expect-from-marketing-automation/): Your marketing automation vendor can tell you everything you need to know about the system’s features and capabilities, but what... - [Harness the Power of Attribution for Lead Gen](https://reachmarketing.com/blog/harness-the-power-of-attribution-for-lead-gen/): Where do find your leads, or how do they find you? Which of your marketing channels – email, SEO, SEM,... - [Are You Making These Direct Mail Mistakes?](https://reachmarketing.com/blog/are-you-making-these-direct-mail-mistakes/): Email marketing has proven value, but for B2B businesses, the rush to digital platforms has reinvigorated a channel some companies... - [Sharpen Your Social Listening Skills](https://reachmarketing.com/blog/sharpen-your-social-listening-skills/): When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear.... - [Reach Top Commercial Printing Decision-Makers](https://reachmarketing.com/blog/printing-impressions-magazine-subscribers-list-2/): The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses,... - [Core Elements of Account-Based Marketing](https://reachmarketing.com/blog/core-elements-of-account-based-marketing/): Account-based marketing, or ABM, is ideally suited to B2B sales. The extended sales cycles, multiple layers of buying authority, and... - [Database Marketing as a Match-Maker](https://reachmarketing.com/blog/database-marketing-as-a-match-maker/): Where do you find your perfect match? How to make relationships last? What can you do to gain a deeper... - [Quality over Quantity – Getting Better Leads, not Just More](https://reachmarketing.com/blog/quality-over-quantity-getting-better-leads-not-just-more/): What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel... - [Getting More Meaningful Data from Your Leads](https://reachmarketing.com/blog/getting-more-meaningful-data-from-your-leads/): Knowledge is power, and that’s truer today in the Information Age than ever before. The more you know about your... - [Reach Key Construction Equipment Professionals](https://reachmarketing.com/blog/reach-key-construction-equipment-professionals/): Analysts predict big infrastructure projects and increases in commercial construction for the coming years, which is great news for construction... - [5 Ingredients for Tastier Marketing Automation Optimization](https://reachmarketing.com/blog/5-ingredients-for-tastier-marketing-automation-optimization/): The average professional gets more than 100 pieces of business email daily. How many of them ever get read is... - [How Database Marketing Can Transform B2B Sales](https://reachmarketing.com/blog/how-database-marketing-can-transform-b2b-sales/): The marketing landscape is no longer designed by businesses for customers to move through; it’s increasingly built by your leads,... - [What Else Can Your Email List Do?](https://reachmarketing.com/blog/what-else-can-your-email-list-do/): The first thing you do with your customers’ email addresses, of course, is send them email. That’s far from a... - [8 Quick Fixes for Lagging Lead Generation](https://reachmarketing.com/blog/8-quick-fixes-for-lagging-lead-generation/): With a mere 7. 12 billion people on the planet, even the largest market is finite. For B2B businesses, the... - [Reach Key Finance Professionals](https://reachmarketing.com/blog/reach-key-finance-professionals/): Wealth is the lifeblood of every business, and the finance professionals who manage it play key roles in a wide... - [Reach Commercial Architects and Interior Designers](https://reachmarketing.com/blog/reach-commercial-architects-and-interior-designers/): Hotels that make guests feel at home, hospitals that put patients at ease, and office buildings that fit the needs... - [Building Your Digital Hub](https://reachmarketing.com/blog/building-your-digital-hub/): Think of your marketing database as a library. Do you want it to be a static repository of information where... - [Are Data Bottlenecks Limiting Your Growth?](https://reachmarketing.com/blog/are-data-bottlenecks-limiting-your-growth/): On one side of the scale, you’ve amassed a wealth of information about your leads. On the other, you have... - [The Best Lead Generation Tool You May Not Be Using (Yet)](https://reachmarketing.com/blog/the-best-lead-generation-tool-you-may-not-be-using-yet/): What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers... - [These Marketing Automation Mistakes Could Be Holding You Back](https://reachmarketing.com/blog/these-marketing-automation-mistakes-could-be-holding-you-back/): If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue –... - [Troubleshooting Your Marketing Automation Plan](https://reachmarketing.com/blog/troubleshooting-your-marketing-automation-plan/): Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology,... - [Improving Your ROI with Data Management](https://reachmarketing.com/blog/improving-your-roi-with-data-management/): Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off... - [Right Time, Right Customer](https://reachmarketing.com/blog/right-time-right-customer/): With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options.... - [5 Tips to Optimize Lead Generation with Video Campaigns](https://reachmarketing.com/blog/5-tips-to-optimize-lead-generation-with-video-campaigns/): If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could... - [Reach Key Lumber and Building Professionals](https://reachmarketing.com/blog/reach-key-lumber-and-building-professionals/): Whether it’s commercial, industrial, or residential building and maintenance, construction is a growth industry. All types of construction rely on... - [Reach Decision-Makers in the Manufacturing Industry](https://reachmarketing.com/blog/list-focus-putman-media-u-s-business-masterfile/) - [The Direction of Marketing Automation](https://reachmarketing.com/blog/the-direction-of-marketing-automation/): Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first... - [The Intelligence Behind Your Database](https://reachmarketing.com/blog/the-intelligence-behind-your-database/): For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently... - [Top Tips for More Effective Forms](https://reachmarketing.com/blog/top-tips-for-more-effective-forms/): You and your customers both know it: The more data you collect, the better you’re able to personalize their customer... - [Taking Advantage of Seasonal Lead Gen Opportunities](https://reachmarketing.com/blog/taking-advantage-of-seasonal-lead-gen-opportunities/): Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows... - [Database Marketing Then and Now](https://reachmarketing.com/blog/database-marketing-then-and-now/) - [Using Data Enhancement to Build Bigger (and Better) Campaigns](https://reachmarketing.com/blog/using-data-enhancement-to-build-bigger-and-better-campaigns/) - [See People, Not Data Points, for Stronger Lead Gen](https://reachmarketing.com/blog/see-people-not-data-points-for-stronger-lead-gen/) - [Reach Top Book Publishing Decision-Makers](https://reachmarketing.com/blog/reach-top-book-publishing-decision-makers/) - [Making Your Marketing Automation Platform a Perfect Fit](https://reachmarketing.com/blog/making-your-marketing-automation-platform-a-perfect-fit/) - [Marketing Automation Mistakes – and How to Avoid Them](https://reachmarketing.com/blog/marketing-automation-mistakes-and-how-to-avoid-them/) - [The Database Management Tool You Can’t Overlook](https://reachmarketing.com/blog/the-database-management-tool-you-cant-overlook/) - [Make Your Lead Gen Shine with Marketing Automation](https://reachmarketing.com/blog/make-your-lead-gen-shine-with-marketing-automation/) - [The Big Blend: How Combining Data Fuels Customer Insight](https://reachmarketing.com/blog/the-big-blend-how-combining-data-fuels-customer-insight/) - [Reach Design and Development Engineers](https://reachmarketing.com/blog/reach-design-and-development-engineers/) - [Smoothing the Path for Your Customers’ Journey](https://reachmarketing.com/blog/smoothing-the-path-for-your-customers-journey/) - [Reach Pharmaceutical and Bio-Tech Professionals](https://reachmarketing.com/blog/reach-pharmaceutical-and-bio-tech-professionals/) - [Make Your Next Trade Show a Lead Gen Bonanza](https://reachmarketing.com/blog/make-your-next-trade-show-a-lead-gen-bonanza/) - [Staying Current with Data Enhancement](https://reachmarketing.com/blog/staying-current-with-data-enhancement/) - [5 Crucial Things Your Data May not Be Telling You](https://reachmarketing.com/blog/5-crucial-things-your-data-may-not-be-telling-you/) - [Staying Ahead in the Personalization Race](https://reachmarketing.com/blog/staying-ahead-in-the-personalization-race/) - [Get Dynamic with Database-Driven Marketing](https://reachmarketing.com/blog/get-dynamic-with-database-driven-marketing/) - [How to Break Through ‘Analysis Paralysis’](https://reachmarketing.com/blog/how-to-break-through-analysis-paralysis/) - [Conversation Pieces: How Initiating a Conversation Leads to Better Lead Gen](https://reachmarketing.com/blog/conversation-pieces-how-initiating-a-conversation-leads-to-better-lead-gen/) - [Reach Construction Professionals](https://reachmarketing.com/blog/reach-construction-professionals/) - [Building Better Marketing Habits](https://reachmarketing.com/blog/building-better-marketing-habits/) - [12 Things You Need to Know about Database Marketing](https://reachmarketing.com/blog/12-things-you-need-to-know-about-database-marketing/) - [Making Social Media More Personal with Data](https://reachmarketing.com/blog/making-social-media-more-personal-with-data/) - [Next-Gen Lead Gen for B2B Companies](https://reachmarketing.com/blog/next-gen-lead-gen-for-b2b-companies/) - [Reach Top Electronics and Technology Decision-Makers](https://reachmarketing.com/blog/reach-top-electronics-and-technology-decision-makers/) - [Understanding How B2B Buyers Buy](https://reachmarketing.com/blog/understanding-how-b2b-buyers-buy/) - [What’s Your Marketing Database’s IQ?](https://reachmarketing.com/blog/whats-your-marketing-databases-iq/) - [Protect Yourself from Costly Data Append Mistakes](https://reachmarketing.com/blog/protect-yourself-from-costly-data-append-mistakes/) - [The Event Horizon: How Events Can Make Your Lead Gen Soar](https://reachmarketing.com/blog/the-event-horizon-how-events-can-make-your-lead-gen-soar/) - [Reach Key C-Level Executives](https://reachmarketing.com/blog/reach-key-c-level-executives/) - [Reach Marketing Wins 2016 Marketo Revvie Award](https://reachmarketing.com/blog/reach-marketing-wins-2016-marketo-revvie-award/) - [What Are Your Customers Not Telling You?](https://reachmarketing.com/blog/what-are-your-customers-not-telling-you/) - [Is 'Lifetime Value' Still Valuable?](https://reachmarketing.com/blog/is-lifetime-value-still-valuable/) - [The Forgotten Step in Your Data-Driven Marketing Strategy](https://reachmarketing.com/blog/the-forgotten-step-in-your-data-driven-marketing-strategy/) - [Turn Your Website into a Lead Gen Engine](https://reachmarketing.com/blog/turn-your-website-into-a-lead-gen-engine/) - [Reach Manufacturing Engineers](https://reachmarketing.com/blog/reach-manufacturing-engineering-professionals/) - [Maximize Content Marketing ROI with Automation](https://reachmarketing.com/blog/maximize-content-marketing-roi-with-automation/) - [7 Steps to Better Database Management](https://reachmarketing.com/blog/7-steps-to-better-database-management/) - [How Data Enhancement Improves Email Marketing Success](https://reachmarketing.com/blog/how-data-enhancement-improves-email-marketing-success/) - [Form Follows Function for Outstanding Lead Gen Response](https://reachmarketing.com/blog/form-follows-function-for-outstanding-lead-gen-response/) - [Reach Graphic Designers and Creative Professionals](https://reachmarketing.com/blog/reach-graphic-designers-and-creative-professionals/) - [What Does Engagement Really Mean?](https://reachmarketing.com/blog/what-does-engagement-really-mean/) - [Reach Top Technology Executives](https://reachmarketing.com/blog/reach-top-technology-executives/) - [Why Webinars Work for Lead Generation](https://reachmarketing.com/blog/why-webinars-work-for-lead-generation/) - [Moving Toward Data Quality](https://reachmarketing.com/blog/moving-toward-data-quality/) - [How Database Management Is Revolutionizing Marketing](https://reachmarketing.com/blog/how-database-management-is-revolutionizing-marketing/) - [The Top 5 Benefits to Marketing Automation](https://reachmarketing.com/blog/the-top-5-benefits-to-marketing-automation/) - [6 Building Blocks of a Better Customer Experience](https://reachmarketing.com/blog/6-building-blocks-of-a-better-customer-experience/) - [Reach Human Resource and Training Professionals](https://reachmarketing.com/blog/target-top-business-executives-and-decision-makers/) - [Where Is Digital Lead Gen Headed?](https://reachmarketing.com/blog/where-is-digital-lead-gen-headed/) - [Gaining a Personal Perspective with Data Enhancement](https://reachmarketing.com/blog/gaining-a-personal-perspective-with-data-enhancement/) - [Going to the Source of Your Data](https://reachmarketing.com/blog/going-to-the-source-of-your-data/) - [3 Key Truths about Marketing Automation](https://reachmarketing.com/blog/3-key-truths-about-marketing-automation/) - [Streamlining the Sales/Marketing Connection with Database Marketing](https://reachmarketing.com/blog/streamlining-the-salesmarketing-connection-with-database-marketing/) - [Turning Reliable Customer Data into Sales](https://reachmarketing.com/blog/turning-reliable-customer-data-into-sales/) - [Are You Measuring Your Lead Gen Accurately?](https://reachmarketing.com/blog/are-you-measuring-your-lead-gen-accurately/) - [How to Reach Professionals in the Senior Living Industry](https://reachmarketing.com/blog/how-to-reach-professionals-in-the-senior-living-industry/) - [Marketing Automation Must-Haves](https://reachmarketing.com/blog/marketing-automation-must-haves/) - [Finding the Right Database Marketing Solution for Your Business](https://reachmarketing.com/blog/finding-the-right-database-marketing-solution-for-your-business/) - [When Is Data Clean Enough?](https://reachmarketing.com/blog/when-is-data-clean-enough/) - [Cut Lead Gen Costs with Inbound Marketing](https://reachmarketing.com/blog/cut-lead-gen-costs-with-inbound-marketing/) - [How to Reach Fundraising Professionals](https://reachmarketing.com/blog/how-to-reach-fundraising-professionals/) - [Solving the Data Integration Puzzle](https://reachmarketing.com/blog/solving-the-data-integration-puzzle/) - [Segmentation Brings You Together with Your Customers](https://reachmarketing.com/blog/segmentation-brings-you-together-with-your-customers/) - [Boost Blog Traffic to Supercharge Lead Gen](https://reachmarketing.com/blog/boost-blog-traffic-to-supercharge-lead-gen/) - [Guiding the Digital Experience through Marketing Automation](https://reachmarketing.com/blog/guiding-the-digital-experience-through-marketing-automation/) - [How to Reach Decision-Makers in Manufacturing](https://reachmarketing.com/blog/how-to-reach-decision-makers-in-the-industrial-and-global-industry/) - [Evolving with Your Marketing Automation Software](https://reachmarketing.com/blog/evolving-with-your-marketing-automation-software/) - [Looking under the Hood of Your Marketing Database](https://reachmarketing.com/blog/looking-under-the-hood-of-your-marketing-database/) - [Improving Email Deliverability with Data Hygiene](https://reachmarketing.com/blog/improving-email-deliverability-with-data-hygiene/) - [Are You Missing These Email Marketing Opportunities?](https://reachmarketing.com/blog/are-you-missing-these-email-marketing-opportunities/) - [How to Reach Top Publishing Decision-Makers](https://reachmarketing.com/blog/how-to-reach-top-publishing-decision-makers/) - [Improving Theoretical Yields from Marketing Automation](https://reachmarketing.com/blog/improving-theoretical-yields-from-marketing-automation/) - [Reach Key Financial and Bank Advisors](https://reachmarketing.com/blog/reach-key-financial-and-bank-advisors/) - [Streamlining Your Lead Scoring Process](https://reachmarketing.com/blog/streamlining-your-lead-scoring-process/) - [Spring Cleaning for Your Data](https://reachmarketing.com/blog/spring-cleaning-for-your-data/) - [Using Database Services for Greater Predictive Power](https://reachmarketing.com/blog/using-database-services-for-greater-predictive-power/) - [Nurture Program Ideas for Marketing Automation](https://reachmarketing.com/blog/nurture-program-ideas-for-marketing-automation/) - [Overcoming Database Management Obstacles](https://reachmarketing.com/blog/overcoming-database-management-obstacles/) - [Putting Customers First in a Digital Environment](https://reachmarketing.com/blog/putting-customers-first-in-a-digital-environment/) - [Predictive Lead Scoring Marketers Can Trust](https://reachmarketing.com/blog/predictive-lead-scoring-marketers-can-trust/) - [How to Reach Healthcare and Medical Professionals](https://reachmarketing.com/blog/how-to-reach-healthcare-and-medical-professionals/) - [Getting the Most from Marketing Automation](https://reachmarketing.com/blog/getting-the-most-from-marketing-automation/) - [What’s the Ideal Click-Through Rate?](https://reachmarketing.com/blog/whats-the-ideal-click-through-rate/) - [The Science of Segmentation](https://reachmarketing.com/blog/the-science-of-segmentation/) - [Why Social Media Is a Database Marketing Dream](https://reachmarketing.com/blog/why-social-media-is-a-database-marketing-dream/) - [How To Target Top Business Executives and Key Decision Makers](https://reachmarketing.com/blog/how-to-target-top-business-executives-and-key-decision-makers/) - [Balancing Push and Pull with Marketing Automation](https://reachmarketing.com/blog/balancing-push-and-pull-with-marketing-automation/) - [How Does Big Data Affect Your Social Media Marketing?](https://reachmarketing.com/blog/how-does-big-data-affect-your-social-media-marketing/) - [Streamlining Your Email Marketing Strategy](https://reachmarketing.com/blog/streamlining-your-email-marketing-strategy/) - [Reach Top Construction Professionals](https://reachmarketing.com/blog/reach-top-construction-professionals/) - [Big Data’s Marketing Benefits](https://reachmarketing.com/blog/big-datas-marketing-benefits/) - [5 Major Email Marketing Trends (Plus 2 Fads to Skip)](https://reachmarketing.com/blog/5-major-email-marketing-trends-plus-2-fads-to-skip/) - [Reach Top Technology and General Business Professionals](https://reachmarketing.com/blog/reach-top-technology-and-general-business-professionals/) - [20 Questions Your Marketing Automation System Answers](https://reachmarketing.com/blog/20-questions-your-marketing-automation-system-answers/) - [Why Context Is King](https://reachmarketing.com/blog/why-context-is-king/) - [Is Your Data Doing Enough?](https://reachmarketing.com/blog/is-your-data-doing-enough/) - [Reach Top Business Decision-Makers](https://reachmarketing.com/blog/read-top-business-decision-makers/) - [Email Marketing’s Future: Predictions for 2021 and Beyond](https://reachmarketing.com/blog/email-marketings-future-predictions-for-2021-and-beyond/) - 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[What’s the Buzz in Marketing for 2016?](https://reachmarketing.com/blog/whats-the-buzz-in-marketing-for-2016/) - [How Does Marketing Make You Money?](https://reachmarketing.com/blog/how-does-marketing-make-you-money/) - [Big Data, Big Revelations – How Data Defines the Future](https://reachmarketing.com/blog/big-data-big-revelations-how-data-defines-the-future/) - [How to Reach Top Business Executives](https://reachmarketing.com/blog/how-to-reach-top-business-executives/) - [Tips for Inspired Email Testing](https://reachmarketing.com/blog/tips-for-inspired-email-testing/) - [How Technology Is Transforming Marketing](https://reachmarketing.com/blog/how-technology-is-transforming-marketing/) - [Setting Goals for Your Lead Nurture Program](https://reachmarketing.com/blog/setting-goals-for-your-lead-nurture-program/) - [Feature List: EPIC B2B Database](https://reachmarketing.com/blog/feature-list-epic-b2b-database/) - [4 Email Marketing Trends for 2016](https://reachmarketing.com/blog/4-email-marketing-trends-for-2016/) - [Big Data, Smaller Churn – How Big Data Prevents Lead Loss](https://reachmarketing.com/blog/big-data-smaller-churn-how-big-data-prevents-lead-loss/) - [Marketing Automation from the Buyer’s Perspective](https://reachmarketing.com/blog/marketing-automation-from-the-buyers-perspective/) - [Is Data-Driven Marketing an Art or a Science?](https://reachmarketing.com/blog/is-data-driven-marketing-an-art-or-a-science/) - [Busting Email Marketing Myths](https://reachmarketing.com/blog/busting-email-marketing-myths/) - [List Focus: On Wall Street Magazine Subscribers Business Mailing List](https://reachmarketing.com/blog/list-focus-on-wall-street-magazine-subscribers-business-mailing-list/) - [Making Email a Priority for B2B Lead Generation](https://reachmarketing.com/blog/making-email-a-priority-for-b2b-lead-generation/) - [Courting Your Ideal Customers](https://reachmarketing.com/blog/courting-your-ideal-customers/) - [What to Send – and When](https://reachmarketing.com/blog/what-to-send-and-when/) - [List Focus: ReachBase Accounting Professionals Mailing List](https://reachmarketing.com/blog/list-focus-reachbase-accounting-professionals-mailing-list/) - [Developing Triggered Email Flows with Marketing Automation](https://reachmarketing.com/blog/developing-triggered-email-flows-with-marketing-automation/) - [5 Marketing Trends for 2016](https://reachmarketing.com/blog/5-marketing-trends-for-2016/) - [Building Better Customer Personas with Big Data](https://reachmarketing.com/blog/building-better-customer-personas-with-big-data/) - [Win Them Back – Email Marketing Strategies for Re-Engagement](https://reachmarketing.com/blog/win-them-back-email-marketing-strategies-for-re-engagement/) - [Reengage Through Retargeting](https://reachmarketing.com/blog/reengage-through-retargeting/) - [5 Ways Marketing Automation Is Changing the Business Landscape](https://reachmarketing.com/blog/5-ways-marketing-automation-is-changing-the-business-landscape/) - [Artificial Intuition and the Predictive Power of Big Data](https://reachmarketing.com/blog/artificial-intuition-and-the-predictive-power-of-big-data/) - [The Future Is Now for Email Marketing](https://reachmarketing.com/blog/the-future-is-now-for-email-marketing/) - [List Focus: NAPCO Media Printing Industry Professionals Database](https://reachmarketing.com/blog/list-focus-napco-media-printing-industry-professionals-database/) - [From Good to Great – Improving ROI on Content Marketing Automation](https://reachmarketing.com/blog/from-good-to-great-improving-roi-on-content-marketing-automation/) - [Audience Engagement Tops Marketing Objective For Social Media](https://reachmarketing.com/blog/audience-engagement-tops-marketing-objective-for-social-media/) - [Reach Marketing at the Folio Show!](https://reachmarketing.com/blog/reach-marketing-at-the-folio-show/) - [Where Does Big Data Come From?](https://reachmarketing.com/blog/where-does-big-data-come-from/) - [Quick Wins: What You Can Do Today to Boost Email Response](https://reachmarketing.com/blog/quick-wins-what-you-can-do-today-to-boost-email-response/) - [How to Sell to Manufacturing Professionals](https://reachmarketing.com/blog/how-to-sell-to-manufacturing-professionals/) - [Marketing Automation Tips to Implement Today](https://reachmarketing.com/blog/marketing-automation-tips-to-implement-today/) - [5 Ways to Help Your Email Open Rate](https://reachmarketing.com/blog/5-ways-to-help-your-email-open-rate/) - [Publishing Executive Live: The Evolution Summit](https://reachmarketing.com/blog/publishing-executive-live-the-evolution-summit/) - [Finding Your Customers in a Sea of Data](https://reachmarketing.com/blog/finding-your-customers-in-a-sea-of-data/) - [Putting Email into Context with Marketing Automation](https://reachmarketing.com/blog/putting-email-into-context-with-marketing-automation/) - [Making Marketing Automation Work](https://reachmarketing.com/blog/making-marketing-automation-work/) - [How to Reach Contracting and Construction Professionals](https://reachmarketing.com/blog/how-to-reach-contracting-and-construction-professionals/) - [How Do You Deal with Tweeter’s Block?](https://reachmarketing.com/blog/how-do-you-deal-with-tweeters-block/) - [The Marketing Automation Revolution by the Numbers](https://reachmarketing.com/blog/the-marketing-automation-revolution-by-the-numbers/) - [Reach Goes Out to the Ball Game](https://reachmarketing.com/blog/6458-2/) - [The Predictive Power of Big Data](https://reachmarketing.com/blog/the-predictive-power-of-big-data/) - [Email Marketing Facts No B2B Business Should Ignore](https://reachmarketing.com/blog/email-marketing-facts-no-b2b-business-should-ignore/) - [Nature vs. Nurture: Sorting Sales-Ready Leads from Nurture Campaign Candidates](https://reachmarketing.com/blog/nature-vs-nurture-sorting-sales-ready-leads-from-nurture-campaign-candidates/) - [The Six Phases of the B2B Buyer's Journey](https://reachmarketing.com/blog/the-six-phases-of-the-b2b-buyers-journey/) - [Pharmaceutical Manufacturing Magazine Subscribers Business Mailing List](https://reachmarketing.com/blog/pharmaceutical-manufacturing-magazine-subscribers-business-mailing-list-2/) - [Making Big Data Personal with Customization](https://reachmarketing.com/blog/making-big-data-personal-with-customization/) - [Giving Your Email Marketing a Modern Tech Makeover](https://reachmarketing.com/blog/giving-your-email-marketing-a-modern-tech-makeover/) - [Control Magazine Subscribers Business Mailing List](https://reachmarketing.com/blog/control-magazine-subscribers-business-mailing-list/) - [Building a Bulletproof Campaign with Marketing Automation](https://reachmarketing.com/blog/building-a-bulletproof-campaign-with-marketing-automation/) - [Find Your Best Marketing Automation Vendor](https://reachmarketing.com/blog/find-your-best-marketing-automation-vendor/) - [5 Reasons B2B Companies Need Big Data](https://reachmarketing.com/blog/5-reasons-b2b-companies-need-big-data/): Big data is no longer a novelty in countless scientific and technical fields; it’s an absolute necessity. 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Analysts argue about precisely when that crossover happened, but... - [McKnight’s Long-Term Care Subscribers Business Mailing List](https://reachmarketing.com/blog/mcknights-long-term-care-subscribers-business-mailing-list/): With baby boomers retiring at a rate of more than 10,000 people a day, the need for long-term care solutions... - [3 Ways to Learn More with Less Effort](https://reachmarketing.com/blog/3-ways-to-learn-more-with-less-effort/): Data is the fuel that keeps your marketing automation system running. 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Seven marketing professionals get together, including Reach Marketing’s CEO Greg Grdodian,... - [Pharmaceutical Manufacturing Magazine Subscribers Business Mailing List](https://reachmarketing.com/blog/pharmaceutical-manufacturing-magazine-subscribers-business-mailing-list/): Pharmaceutical spending in the U. S. is projected to top $330 billion in 2015. Worldwide, a burgeoning population is set... - [4 Steps to High-Performance Data](https://reachmarketing.com/blog/4-steps-to-high-performance-data/): Data science underlies so many aspects of modern marketing that it’s hard to overestimate its impact. 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Under-powered analytical tools from five or six years ago can’t crunch the numbers and... - [Unlocking Gated Content’s Potential with Email](https://reachmarketing.com/blog/unlocking-gated-contents-potential-with-email/): If your email marketing strategy is on track, you’re already giving your audience a steady stream of compelling content in... - [Is Marketing Automation Crossing the Chasm?](https://reachmarketing.com/blog/is-marketing-automation-crossing-the-chasm/): Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory... - [Busting Big Data Myths](https://reachmarketing.com/blog/busting-big-data-myths/): Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses... - [6 Reasons You Need Email Marketing Software](https://reachmarketing.com/blog/6-reasons-you-need-email-marketing-software/): Most companies use email marketing to connect with their customers, yet few know how to maximize their time invested. Marketing... - [Focus: SC Magazine Subscribers Mailing List](https://reachmarketing.com/blog/focus-sc-magazine-subscribers-mailing-list/): Security technology-based careers are booming and part of that burgeoning growth comes from technology used in the workplace. As mobile... - [Infographic - The Full Impact of Email Marketing](https://reachmarketing.com/blog/infographic-the-full-impact-of-email-marketing/): It’s no secret that email marketing is one of the most versatile and cost-effective channels to connect with your audience,... - [Marketing Automation Makes Sense](https://reachmarketing.com/blog/marketing-automation-makes-sense/): Why Marketing Automation Makes Sense Running a successful demand generation or lead management process requires that B2B marketers give individual... - [Caveats to Market Share and Retention Data](https://reachmarketing.com/blog/caveats-to-market-share-and-retention-data/): I’ve used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector.... - [Seven Signs You May Be Ready For Marketing Automation](https://reachmarketing.com/blog/seven-signs-you-may-be-ready-for-marketing-automation/): If you’re a marketer, you probably spend your days on some of the following; sending email campaigns, creating landing pages,... - [How Big Data Creates Customer Portraits](https://reachmarketing.com/blog/how-big-data-creates-customer-portraits/): In the 1870s, a handful of painters rocked the art world with a strikingly new technique for capturing their subjects.... - [Writing Irresistible Email Subject Lines](https://reachmarketing.com/blog/writing-irresistible-email-subject-lines/): When readers see your email, they typically decide in under three seconds whether they’ll open it now, save it for... - [Crafting Your Content](https://reachmarketing.com/blog/crafting-your-content/): Whether your content is an information-rich library of white papers or a chatty blog that expresses your organization’s personality, generating... - [Effective B2B Lead Generation Tactics](https://reachmarketing.com/blog/effective-b2b-lead-generation-tactics/): Marketing requires proper attention in every business. Advertising is key when developing a solid client base regardless of your brand... - [Focus: How to Reach Business Professionals](https://reachmarketing.com/blog/focus-how-to-reach-business-professionals/): With close to 73 million postal addresses and 35 million emails, the ReachBase Business Masterfile is the epitome of big... - [Data's Influence on Content and Decision-making](https://reachmarketing.com/blog/datas-influence-on-content-and-decision-making/): Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and... - [Big Data and Security: Avoiding the Big Hack](https://reachmarketing.com/blog/big-data-and-security-avoiding-the-big-hack/): Some of the largest and most respected companies in the world have become the victims of hacking and service denial... - [The Language of Email Marketing](https://reachmarketing.com/blog/the-language-of-email-marketing/): With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make... - [Testing Your Best Marketing Ideas](https://reachmarketing.com/blog/testing-your-best-marketing-ideas/): Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to... - [What’s Automated About Marketing Automation?](https://reachmarketing.com/blog/marketing_automation_automated/): You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify... - [Focus: Financial Planning Subscribers List](https://reachmarketing.com/blog/focus-financial-planning-subscribers-list/): Leaders in business and personal finance have trusted Financial Planning magazine since its creation in 1970. Financial consultants, CPAs and... - [Infographic - 10 Interesting Stats About Email Marketing](https://reachmarketing.com/blog/infographic-10-interesting-stats-about-email-marketing/): Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference... - [Big Data: What's Hot, What's Hype for 2015](https://reachmarketing.com/blog/big-data-whats-hot-whats-hype-for-2015/): While everyone from astrophysicists to molecular biologists are excited about what big data means for their area of research, you... - [Email Marketing Trends and Traps in 2015](https://reachmarketing.com/blog/email-marketing-trends-and-traps-in-2015/): Email marketing remains one of the best ways to reach a large and targeted audience at a low cost. Although... - [Beyond Email: A/B Testing Goes Big](https://reachmarketing.com/blog/beyond-email-ab-testing-goes-big/): Testing versions of your latest marketing email with a small sample to find out which version draws the most positive... - [How to Reach Corporate Executives](https://reachmarketing.com/blog/how-to-reach-corporate-executives/): Business owners, leaders and C-level executives hold tremendous influence over their organizations’ decisions. In many cases, they are the final... - [Are You Winning at Content Marketing?](https://reachmarketing.com/blog/are-you-winning-at-content-marketing/): Having a content strategy isn’t the same as having a successful content strategy. Almost every B2B and B2C business offers... - [How to Reach Accounting Professionals](https://reachmarketing.com/blog/how-to-reach-accounting-professionals/): Accounting professionals have great influence over their clients’ budgets, and they keep a close eye on their own buying decisions... - [Good Retargeting Habits](https://reachmarketing.com/blog/good-retargeting-habits/): Retargeting is a relatively new development in the marketing industry, but it’s revolutionizing how companies do business online. Even a... - [How to Reach Technology Professionals](https://reachmarketing.com/blog/how-to-reach-technology-professionals/): Whether it’s software solutions, data management or hardware, technology is a burgeoning industry that shows no signs of slowing its... - [What Marketing Automation Is – And What It Isn't](https://reachmarketing.com/blog/what-marketing-automation-is-and-what-it-isnt/): The old method of marketing has become obsolete. With the advent of the Internet, customer interactions and buy signals are... - [4 Tips for Renting a Third-Party List for Your Webinar](https://reachmarketing.com/blog/4-tips-for-renting-a-third-party-list-for-your-webinar/): Webinars consistently rank among the most popular offerings, but how do you get the word out to as many potential... - [Tips and Tricks for Triggered Email](https://reachmarketing.com/blog/tips-and-tricks-for-triggered-email/): A single email message can be powerful, but additional messages that go out in response to actions your prospect takes... - [Marketing's Biggest Challenges Roundtable](https://reachmarketing.com/blog/marketings-biggest-challenges-roundtable/): Reach CEO Greg Grdodian recently participated in a marketing roundtable sponsored by Target Marketing. The roundtable was an invitation-only, private... - [How to Reach Healthcare Professionals](https://reachmarketing.com/blog/how-to-reach-healthcare-professionals/): As one of the largest and most rapidly growing sectors, healthcare is a prime source of sales for numerous other... - [Reach Marketing Wins List Management of Plastics News](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-plastics-news/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Plastics News, the premier weekly newspaper serving the global plastics industry, has chosen... - [The Hidden Duplicate Content That Could Hurt Your Site's Ranking](https://reachmarketing.com/blog/the-hidden-duplicate-content-that-could-hurt-your-sites-ranking/): Even if you aren’t well-versed in SEO, you’ve probably heard the cardinal rule of search engine optimization: Don’t post duplicate... - [Reach Goes Out To The Ball Game](https://reachmarketing.com/blog/reach-goes-out-to-the-ball-game/): The Reach Marketing staff enjoyed a night out at the ballpark. We went to the Rockland Boulders game and got... - [Hello Again: The Best Ways to Re-Engage](https://reachmarketing.com/blog/hello-again-the-best-ways-to-re-engage/): Once you get your prospects’ interest, how do you keep it or capture it again if it flags? Re-engagement is... - [Reach Marketing Earns List Management of Agile Education Marketing Multichannel Lists](https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-agile-education-marketing-multichannel-lists/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Agile Education Marketing, an education database and marketing services firm that specializes in... - [Reach Marketing Awarded List Management of Pensions & Investments](https://reachmarketing.com/blog/reach-marketing-awarded-list-management-of-pensions-investments/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Pensions & Investments, one of the premier publications for pension, portfolio and investment... - [Next-Level Marketing: How Does Your Marketing Strategy Stack Up?](https://reachmarketing.com/blog/next-level-marketing-how-does-your-marketing-strategy-stack-up/): Ask any psychologist about Abraham Maslow, and you’ll instantly call to mind the researcher’s most famous contribution to the field:... - [Finding Your Voice on Social Media](https://reachmarketing.com/blog/finding-your-voice-on-social-media/): Whether it was in high school, junior high or all the way back in kindergarten, most of us have wanted... - [Marketing Automation & Digital Media Veteran David Klein Joins Reach Marketing](https://reachmarketing.com/blog/marketing-automation-digital-media-veteran-david-klein-joins-reach-marketing/): PEARL RIVER, N. Y. , June 11, 2014 – Reach Marketing, (https://reachmarketing. com) the industry-leading marketing automation, direct and email... - [Where Do You Personalize Your Email?](https://reachmarketing.com/blog/where-do-you-personalize-your-email/): Personalizing email means much more than just using the right salutation. It refers to everything you do to make each... - [Reach Marketing Wins List Management of SYS-CON Media Multichannel Lists](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-sys-con-media-multichannel-lists/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SYS-CON Media has chosen Reach Marketing as its exclusive list management firm. SYS-CON... - [Prospecting for Business Prospects](https://reachmarketing.com/blog/prospecting-for-prospects-2/): Need help finding prospects? A list broker can provide the help you need. List brokers make targeted recommendations on which... - [Put Your Website Design Where It Belongs (Spoiler: It Isn't IT)](https://reachmarketing.com/blog/put-your-website-design-where-it-belongs-spoiler-it-isnt-it/): Who currently controls your website? If it’s your IT department, it’s time for a change. A website isn’t like your... - [How to Reach Engineering Professionals](https://reachmarketing.com/blog/how-to-reach-engineering-professionals/): Marketers rely on segmentation to stay relevant to their target audiences. You wouldn’t expect an engineer and a fashion designer... - [How to Use Hashtags for Business Marketing](https://reachmarketing.com/blog/how-to-use-hashtags-for-business-marketing/): Every social media platform has its own organizational tools, but one of the most well-known is Twitter’s hashtag. The hashtag... - [Are You Making These Content Marketing Mistakes?](https://reachmarketing.com/blog/are-you-making-these-content-marketing-mistakes/): Content may be king in SEO, but without at least a few loyal subjects, the title is hollow. Many companies... - [Keys to Personalizing Your Email Marketing](https://reachmarketing.com/blog/keys-to-personalizing-your-email-marketing/): Someone who wants to get your attention might get it by calling your name. Personalization in email marketing works the... - [Marketing EDGE Rising Star Awards](https://reachmarketing.com/blog/marketing-edge-rising-star-awards/): Our CEO, Greg Grdodian, and our Vice President of Business Development, John Lignos, attended the Marketing EDGE Rising Star Awards... - [How Google's Panda 4.0 Update Could Change Your Content Strategy](https://reachmarketing.com/blog/how-googles-panda-4-0-update-could-change-your-content-strategy/): When the first Google Panda update went live in 2011, it altered the face of SEO dramatically in ways that... - [Reputation Management Strategies That Work](https://reachmarketing.com/blog/reputation-management-strategies-that-work/): The ascendancy of social media has spawned a booming new industry: reputation management services. When one unwarranted bad review, unflattering... - [The Case for Quality Content Creation](https://reachmarketing.com/blog/the-case-for-quality-content-creation/): Having a company website is just the first step toward having a larger virtual presence. Those pages need content to... - [Preference Pages Are Reference Pages for Email Segmentation](https://reachmarketing.com/blog/preference-pages-are-reference-pages-for-email-segmentation/): Everyone loves choices, and preference pages on your website or newsletter subscription form let your visitors design their own experience.... - [How to Reach Financial Professionals](https://reachmarketing.com/blog/how-to-reach-financial-professionals/): When trying to connect with decision-makers, businesses often encounter the people who hold the purse strings first. Financial executives exert... - [Using Content Marketing to Generate B2B Leads](https://reachmarketing.com/blog/using-content-marketing-to-generate-b2b-leads/): Content marketing is one of the hottest trends in marketing today, and it’s tailor-made for B2B use. When working with... - [Why Responsive Email Design Is a Must](https://reachmarketing.com/blog/why-responsive-email-design-is-a-must/): Within the past year, mobile devices quietly passed a crucial milestone: They are now the most-used means for people to... - [Hottest Trends in B2B Lead Gen](https://reachmarketing.com/blog/hottest-trends-in-b2b-lead-generation/): This article was updated on 4-26-2021. When polled about their biggest issues in B2B marketing, about 7 out of 10... - [You're Pinning, but Who's Looking? How to Make a Bigger Splash with Pinterest](https://reachmarketing.com/blog/youre-pinning-but-whos-looking-how-to-make-a-bigger-splash-with-pinterest/): You’ve probably read plenty of articles telling you why you need to make Pinterest part of your social media strategy,... - [Cracking the Code: HTML for Marketers](https://reachmarketing.com/blog/cracking-the-code-html-for-marketers/): The gulf between IT and marketing used to be vast, but with the ascendancy of consumer electronics and nearly universal... - [Email Frequency: Are You Too Close to Your Customers for Comfort?](https://reachmarketing.com/blog/email-frequency-are-you-too-close-to-your-customers-for-comfort/): People subscribe to your newsletters and opt in to your email for a reason: They want to hear from you.... - [The Buzz about Buzzwords](https://reachmarketing.com/blog/the-buzz-about-buzzwords/): From “Open, sesame” to “abracadabra,” the idea of magic words holds powerful appeal. Businesses hope to find their own versions... - [The Social Circle: 5 Reasons You Should Be on Google Plus](https://reachmarketing.com/blog/5-reasons-you-should-be-on-google-plus/): Social media channels are only as good as their membership. That’s why Facebook and Twitter are the two biggest players... - [Dear John: Using Variable Data Printing to Boost Direct Mail Response](https://reachmarketing.com/blog/dear-john-using-variable-data-printing-to-boost-direct-mail-response/): Direct mail took a major leap forward when information technology allowed list managers to personalize messages for their customers. When... - [More than Selfies: 4 Instagram Tips for Businesses](https://reachmarketing.com/blog/4-instagram-tips-for-businesses/): If you were to name a social media channel with more than 150 million active users per month and 75... - [Use Your Words: Why You Should Skip the Single-Image Emails](https://reachmarketing.com/blog/use-your-words-why-you-should-skip-the-single-image-emails/): A picture may be worth a thousand words, but when sending images via email, sometimes it’s best to hold off... - [Should You Make the Move to Email Video?](https://reachmarketing.com/blog/should-you-make-the-move-to-email-video/): While George Jetson’s foldable flying car isn’t a reality yet, video mail is a piece of the future you can... - [Social Marketing: 5 Twitter Tips for Businesses](https://reachmarketing.com/blog/social-marketing-5-twitter-tips-for-businesses/): Since it came online, Twitter has revolutionized social media 140 characters at a time. It’s an instantaneous way to let... - [Google Algorithm Changes 2014](https://reachmarketing.com/blog/google-algorithm-changes-2014/): Google goes through hundreds of updates annually, making SEO a moving target for content creators. This year’s Google’s algorithm changes... - [How to Read a Datacard](https://reachmarketing.com/blog/how-to-read-a-datacard/): Each of Reach Marketing’s more than 1,200 individual datacards, including compiled, response and database lists, contains a wealth of detailed... - [All About eMail Live Breakfast](https://reachmarketing.com/blog/all-about-email-live-breakfast/): Last Wednesday, Reach Marketing sponsored the All About eMail Live Breakfast in New York City. The theme of the breakfast... - [Design-2-Part Awards Exclusive List Management to Reach Marketing](https://reachmarketing.com/blog/design-2-part-awards-exclusive-list-management-to-reach-marketing/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Design-2-Part magazine, a leading industry publication for engineers and purchasing managers across a... - [Marketing & Tech Partnership Summit](https://reachmarketing.com/blog/marketing-tech-partnership-summit/): Reach Marketing was a proud sponsor of the Marketing & Tech Partnership Summit, hosted by Direct Marketing News, yesterday. Our... - [Putting Mobile First with Your Email Campaigns](https://reachmarketing.com/blog/putting-mobile-first-with-your-email-campaigns/): With more cell phones than phone users in the U. S. , mobile devices have already reached one milestone, and... - [Sales Lead Source for Financial Decision-Makers](https://reachmarketing.com/blog/sales-lead-source-for-financial-decision-makers/): Arizent is the source for financial, banking and accounting professionals that have unique insight into the financial marketplace. The finance... - [SourceMedia Awards List Management to Reach Marketing](https://reachmarketing.com/blog/sourcemedia-awards-list-management-to-reach-marketing/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SourceMedia, one of the premier publishers in the financial services industry, has selected... - [Message from the CEO](https://reachmarketing.com/blog/message-from-the-ceo/): As this exciting year draws to a close, we at Reach Marketing want to take this moment to express our... - [Happy Holidays!](https://reachmarketing.com/blog/happy-holidays/): Wishing You a Happy and Joyous Holiday Season! – The Team at Reach Marketing - [Email Retention - Rewarding Loyalty](https://reachmarketing.com/blog/email-retention-rewarding-loyalty/): Loyalty programs have become the standard across multiple industries. Frequent flier miles, preferred member clubs and cash-back incentives reward customers... - [Reach Marketing Wins List Management of Business Insurance](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-business-insurance/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Crain Communications, an acknowledged international leader in business-to-business publications and industry journals, has... - [Reach Marketing Wins List Management of Crain's Regional Publications](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-crains-regional-publications/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Multi-industry publishing leader Crain Communications has selected Reach Marketing as exclusive list manager... - [Chris Longo Named Chief Operations Officer of Reach Marketing](https://reachmarketing.com/blog/chris-longo-named-chief-operations-officer-of-reach-marketing/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) – Reach Marketing LLC announced today that Chris Longo has been appointed its Chief... - [Winning Back Customers](https://reachmarketing.com/blog/winning-back-customers/): While some customers remain loyal for a lifetime, others eventually drift away, either because they no longer need a product... - [ProjectManagement.com Chooses Reach Marketing as Their Exclusive List Manager](https://reachmarketing.com/blog/projectmanagement-com-chooses-reach-marketing-as-their-exclusive-list-manager/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — ProjectManagement. com, formerly known as gantthead, the premier membership network of IT managers... - [Reach Marketing Earns List Management of the New to Market HCPro Masterfile](https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-the-new-to-market-hcpro-masterfile/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — HCPro, a leading provider of education and training in the growing healthcare compliance... - [Greg Grdodian Named CEO of Reach Marketing](https://reachmarketing.com/blog/greg-grdodian-named-ceo-at-reach-marketing/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) –Reach Marketing LLC announced today that Greg Grdodian has been named its Chief Executive... - [Sales Lead Source for Marketing Decision-Makers](https://reachmarketing.com/blog/sales-lead-source-for-marketing-decision-makers/): By Greg Grdodian – Reach Marketing Inc. With the Target Marketing Magazine Subscriber Business Mailing and Email Lists, you can... - [Sales Lead Source for Printing Industry Decision-Makers](https://reachmarketing.com/blog/sales-lead-source-for-printing-industry-decision-makers/): By Greg Grdodian – Reach Marketing Inc. Reach top commercial printing decision-makers with the Printing Impressions Magazine Subscriber Business Mailing... - [Techni-Tool Chooses Reach Marketing as Exclusive List Manager](https://reachmarketing.com/blog/techni-tool-chooses-reach-markeing-as-exclusive-list-manager/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Techni-Tool, a leading provider of test equipment, tool kits, soldering supplies, ESD products,... - [All About Email Live!](https://reachmarketing.com/blog/all-about-email-live/): Reach Marketing was a proud sponsor of the All About Email Live Conference on Wednesday. Partner Greg Grdodian participated in... - [Sales Lead Source for Top Business Decision-Makers](https://reachmarketing.com/blog/a-good-source-for-top-decision-makers/): By Greg Grdodian – Reach Marketing Inc. The North American Publishing Company subcriber list includes top business executives in the... - [Engaging Customers with Email](https://reachmarketing.com/blog/engaging-customers-with-email/): Many businesses treat email as an initial contact point for new prospects, but it remains one of the best and... - [ReachBase B2B Prospecting Database](https://reachmarketing.com/blog/reachbase-business-postal-and-email-list/): By Greg Grdodian – Reach Marketing Inc. Behind every great marketing campaign is a great list. The Reachbase Business Masterfile... - [Reach Marketing Wins List Management of Crain Communications’ Rubber & Plastic News and Tire Business](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-crain-communications-rubber-plastic-news-and-tire-business/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Tire Business and Rubber & Plastics News, published by Crain Communications, have selected... - [Sales Lead Source for Advertising and Creative Decision-Makers](https://reachmarketing.com/blog/advertising-age-ad-age-magazine-subscribers-business-mailing-list/): By Greg Grdodian – Reach Marketing Inc. The Advertising Age (Ad Age) Magazine Subscribers Business Mailing List includes paid-qualified and... - [8 Things You Should Know About Renting an Email List](https://reachmarketing.com/blog/8-things-you-should-know-about-renting-an-email-list/): Renting an email 3rd party list of publication and newsletter subscribers, association members, catalog buyers or seminar attendees will generate... - [Sales Lead Source for Direct Marketing Decision-Makers](https://reachmarketing.com/blog/direct-marketing-news-multichannel-list/): By Greg Grdodian – Reach Marketing Inc. With the Direct Marketing News Multichannel List, you can reach professionals and organizations... - [Direct Marketing Industry Veteran Joel Manning Joins Reach Marketing](https://reachmarketing.com/blog/joel-manning-joins-reach-marketing/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Marketing, the industry-leading direct marketing and email management specialists, announced the addition... - [The Road to Success is Paved By Reach Marketing](https://reachmarketing.com/blog/the-road-to-success-is-paved-by-reach-marketing/): Check out our latest ad appearing in Target Marketing and Direct Marketing News. © Reach Marketing LLC 2013 All Rights... - [Sales Lead Source for Key Business Executives in a Broad Range of Markets](https://reachmarketing.com/blog/haymarket-media-business-masterfile/): By Greg Grdodian – Reach Marketing Inc. With the Haymarket Media Business Masterfile, you can reach key influencers including corporate... - [Reach Marketing Earns List Management of Edgell Communications List Properties](https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-edgell-communications-properties/): Launches New To Market Email Masterfile (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Edgell Communications, a leading business-to-business media company... - [Wayne Roberts Named to Who's Who in B2B](https://reachmarketing.com/blog/wayne-roberts-named-to-whos-who-in-b2b/): Congratulations to our President, Wayne Roberts, named Who’s Who in B2B Direct Marketing. BtoB Magazine’s Who’s Who in B2B Special... - [Reach Marketing's President Named to BtoB Magazine's Who's Who in B2B](https://reachmarketing.com/blog/reach-marketings-president-named-in-btob-magazines-whos-who-in-b2b/): Pearl River, NY – For Immediate Release – Reach Marketing, the acknowledged leader in direct and interactive marketing services, announced... - [3 Can't-Miss Email Marketing Tips](https://reachmarketing.com/blog/3-cant-miss-email-marketing-tips/): You and your prospects have more ways to connect than ever before, but one of the most effective ways to... - [Sales Lead Source for IT Security Professionals](https://reachmarketing.com/blog/sc-magazine-subscriber-lists/): By Greg Grdodian – Reach Marketing Inc. With the SC Magazine Subscriber List, you can reach high-powered business, technology and... - [Not All Data Is Created Equally](https://reachmarketing.com/blog/not-all-data-is-created-equally/): By Greg Grdodian – Reach Marketing Inc. “If you don’t know who your audience is, how can you be relevant?... - [IOU Principles](https://reachmarketing.com/blog/iou-principles/): By Greg Grdodian – Reach Marketing Inc. Learn the essential components to highly effective email marketing creative in the IOU... - [Is Google the Only Game in Town for Your SEO Strategy?](https://reachmarketing.com/blog/is-google-the-only-game-in-town-for-your-seo-strategy/): With more than 1. 2 trillion searches last year, Google’s in no danger of being toppled from its position as... - [Email Marketing- What Are Some Factors that Trip Filters?](https://reachmarketing.com/blog/email-marketing-what-are-some-factors-that-trip-spam-filters/): Spam filters use algorithms that flag certain hard-sell words and phrases as well as taking IP addresses into account. Known... - [3 Ways to Build Your Web Site Traffic](https://reachmarketing.com/blog/3-ways-to-build-your-web-site-traffic/): Building site traffic is important to your company’s success today, but it’s also crucial to your future success. Sites with... - [Reach Marketing Wins List Management of North American Publishing Company](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-north-american-publishing-company/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — North American Publishing Company (NAPCO) has selected Reach Marketing to manage its prestigious... - [Reach Marketing Wins List Management of Advertising Age and Creativity Magazine Subscribers](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-advertising-age-and-creativity-magazine-subscribers/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —— Advertising Age is the leading global source of news, intelligence and conversation for... - [5 Direct Mail Saving Secrets](https://reachmarketing.com/blog/5-direct-mail-saving-secrets/): Unless you’re in Congress, direct mail can get costly, especially if you like to send lavishly illustrated brochures and high-gloss... - [The Power of the A/B Split Email](https://reachmarketing.com/blog/the-power-of-the-ab-split-email/): If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date... - [How to Reach Manufacturing Professionals](https://reachmarketing.com/blog/how-to-reach-manufacturing-professionals/): ecently, a study by Gardner Publishing was conducted to determine how manufacturing specialists consume media. They concluded that the majority... - [Reach Marketing Wins List Management of Haymarket Media U.S. Subscriber Files](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-haymarket-media-u-s-subscriber-files/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Haymarket Media, a global media company, has awarded Reach Marketing exclusive management of... - [Social Media Takes a Bigger Bite of Marketing Budgets](https://reachmarketing.com/blog/social-media-takes-a-bigger-bite-of-marketing-budgets/): Social media occupies more of your marketing department’s time with every passing month, and not just because everyone checks their... - [Building a Better Email Strategy](https://reachmarketing.com/blog/building-a-better-email-strategy/): Everyone knows that email marketing is one of the most cost-effective strategies available, but figuring out how to make the... - [Reach Marketing Wins List Management of Putman Media](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-putman-media/): PEARL RIVER, N. Y. - Putman Media, a leader in business-to-business publishing for the manufacturing sector, has chosen Reach Marketing... - [More Digital Trends 2013](https://reachmarketing.com/blog/more-digital-trends-2013/): Did you Blog for your Business Today? Speaking of blogging, few B2B or B2C companies should be without one at... - [Michelle Roth Joins Reach Marketing as VP Audience Development Services](https://reachmarketing.com/blog/michelle-roth-joins-reach-marketing-as-vp-audience-development-services/): (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Partner Greg Grdodian is proud to announce the hiring of another professional... - [Reach Marketing Wins List Management of Emerald Expositions](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-emerald-expositions/): PEARL RIVER, N. Y. — Emerald Expositions, formerly Nielsen Expositions, has awarded Reach Marketing exclusive list management of its portfolio... - [Reach Marketing Wins List Management of Educational Program Innovations Center](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-educational-program-innovations-center/): EARL RIVER, N. Y. - The Educational Program Innovations Center (EPIC) has chosen Reach Marketing as their exclusive list manager.... - [Reach Marketing Wins List Management of Hearst Electronic Products](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-hearst-electronic-products/): PEARL RIVER, N. Y. — Reach Marketing has earned exclusive list management of Hearst Business Media’s flagship magazine, Electronic Products,... - [Digital Trends 2013](https://reachmarketing.com/blog/digital-trends-2013/): Have you Analyzed Your Data? To ride the crest of a marketing wave, a company must first know when the... - [Choosing Effective Email Lists](https://reachmarketing.com/blog/choosing-effective-email-lists/): Market research studies – especially those involving focus groups – can help define an accurate profile of your target prospect, which in turn simplifies the process of selecting the right lists for your offer.Many direct marketers use market research to avoid costly errors and to correct misconceptions about their prospect or the perceived benefits of their product. Nonetheless, most agree that no amount of market research can predict a winner or guarantee success. The only accurate measure of selling success is to test mail to a portion of the list and analyze the returns. - [5 Ways to Boost Response](https://reachmarketing.com/blog/5-ways-to-boost-response/): B2B marketers have access to more and better targeting tools than they once did. In theory, that should make it... - [Tweeter's Block?](https://reachmarketing.com/blog/tweeters-block/): If you are responsible for your b2b company twitter account you may often find yourself staring at an empty tweet... - [Reach Marketing Wins List Management of Progressive Media Group](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-progressive-media-group/): PEARL RIVER, N. Y. - Progressive Media Group, a media firm that publishes industry news and provides key resources to... - [Reach Marketing Wins List Management of New to Market Small Business America](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-new-to-market-small-business-america/): PEARL RIVER, N. Y. - Small Business America, a media property of Pure Incubation, has selected Reach Marketing as its... - [7 Tips on HTML Design for Email Marketing](https://reachmarketing.com/blog/7-tips-on-html-design-for-email-marketing/): A farrago of fonts, walls of text and untagged images make emails confusing, especially for readers who are viewing them... - [New to Market Investment Advisor Weekly Mailing List Now Managed by Reach Marketing](https://reachmarketing.com/blog/new-to-market-investment-advisor-weekly-mailing-list-now-managed-by-reach-marketing/): PEARL RIVER, N. Y. — Progressive Media Group, a media firm that publishes industry news and provides key resources to... - [Find a New Way to Listen](https://reachmarketing.com/blog/find-a-new-way-to-listen/): When sales fall flat, it could be a sign that your customers aren’t feeling any urgency to buy. It could... - [Quick Tip: Use Append Services to Make Your Customer File Multichannel](https://reachmarketing.com/blog/quick-tip-use-append-services-to-make-your-customer-file-multichannel/): Multi-channel marketing works only if you can reach customers in multiple channels. One potential pitfall in multi-channel marketing is the... - [Reach Marketing Wins List Management of Scranton Gillette Communications](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-scranton-gillette-communications/): PEARL RIVER, N. Y. - The business-to-business publishing company Scranton Gillette Communications has selected Reach Marketing LLC as its list... - [5 More Tips for B2B Email Success](https://reachmarketing.com/blog/5-more-tips-for-b2b-email-success/): Why do some emails spark considerable interest while others languish in your prospects’ in-boxes – or worse, get relegated to... - [5 Tips for B2B Email Success](https://reachmarketing.com/blog/5-tips-for-b2b-email-success/): Email has become an integral part of doing business, particularly for B2B marketing. You and your clients connect easily through... - [Reach Marketing Wins List Management of Charter Financial Publishing Network](https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-charter-financial-publishing-network/): EARL RIVER, N. Y. – Financial Advisor, the premier magazine for registered investment advisors (RIAs) in the financial services industry,... - [Email Marketing - The Call to Action](https://reachmarketing.com/blog/email-marketing-the-call-to-action/): A strong call to action (CTA) is the most important component in any email marketing campaign. Every piece must include... - [3 Top Tips to Boost Search Engine Rankings](https://reachmarketing.com/blog/3-top-tips-to-boost-search-engine-rankings/): Customers can’t ask for you by name if they don’t know who you are. If you’re buried under eight pages... - [5 Marketing Tips You Can Use Right Now](https://reachmarketing.com/blog/5-marketing-tips-you-can-use-right-now/): The technological revolution has rocked a number of industries from newspapers to network television. Marketing has felt the force as... - [5 Email Marketing Essentials](https://reachmarketing.com/blog/5-email-marketing-essentials/): In an ideal world, every email you wrote would flow effortlessly from your fingers with no need for editing. You’d... - [Pinterest Grows](https://reachmarketing.com/blog/pinterest-grows/): Pinterest has quickly become the third largest social network behind only the two behemoths, Facebook and Twitter. For January 2012... - [Quick Tip - Customer Profiling](https://reachmarketing.com/blog/quick-tip-customer-profiling/): Profiling is the practice of analyzing your customer database and using the resulting model to identify prospects. Many firms base... - [Mail Smarter Using Data Processing Services](https://reachmarketing.com/blog/mail-smarter-using-data-processing-services/): Reaching your customers through email and social media has its benefits, but sometimes there’s no substitute for direct mail. Direct... - [Quick Tip - Use Socially Targeted Multichannel Lists](https://reachmarketing.com/blog/quick-tip-use-socially-targeted-multichannel-lists/): Marketers can promote their companies using prospecting lists with identified socially active people from Facebook, Twitter and LinkedIn. By targeting... - [IOU Principles are the Keys to Get Your Emails Opened](https://reachmarketing.com/blog/iou-principles-are-the-keys-to-get-your-emails-opened/): To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key... - [Mailing List Comparisons](https://reachmarketing.com/blog/mailing-list-comparisons/): Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing... - [Time to Grow Your B2B List](https://reachmarketing.com/blog/time-to-grow-your-b2b-list/): If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s... - [7 Tips for Testing Mailing Lists](https://reachmarketing.com/blog/7-tips-for-testing-mailing-lists/): 1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list... - [Getting Into the B2B Email Inbox](https://reachmarketing.com/blog/getting-into-the-b2b-email-inbox/): While Marketing Sherpa’s 2012 B2B Marketing Benchmark reports the good news that 83 percent of emails are successfully delivered to... - [List Brokers Hold the Keys to Your Marketing Success…For Free](https://reachmarketing.com/blog/list-brokers-hold-the-keys-to-your-marketing-successfor-free/): It is estimated that 40 percent of the success of your direct marketing campaign rests on the shoulders of a... - [Optimizing Landing Pages](https://reachmarketing.com/blog/optimizing-landing-pages/): One of the most critical component in maximizing your online marketing campaign is to optimize your landing pages by customizing... - [What is Hot in B2B Marketing for 2012](https://reachmarketing.com/blog/what-is-hot-in-b2b-marketing-for-2012/): In this novel world of instant communication, passive marketing methods are taking a backseat to direct customer interaction strategies. Although... - [Mix Traditional Tactics and Social for Results](https://reachmarketing.com/blog/mix-traditional-tactics-and-social-for-results/): Social media is a huge marketplace that’s become an important way for companies to communicate and engage with their customers... - [Postal Marketing is Still Important in 2012](https://reachmarketing.com/blog/postal-marketing-is-still-important-in-2012/): Drastic cuts to the United States Postal Service personnel and locations, a severe proposed rate hike of 5. 6 percent... - [Greg Grdodian Appointed Partner at Reach Marketing](https://reachmarketing.com/blog/greg-grdodian-appointed-partner-at-reach-marketing/): PEARL RIVER, N. Y. –(BUSINESS WIRE)- Reach Marketing (https://reachmarketing. com) announced today that it has appointed Greg Grdodian to Partner,... - [Chris Longo Appointed Partner of Reach Marketing](https://reachmarketing.com/blog/chris-longo-appointed-partner-of-reach-marketing/): PEARL RIVER, N. Y. -(BUSINESS WIRE)- Reach Marketing (https://reachmarketing. com) announced today that it has appointed Chris Longo to Partner,... - [Increase Marketing Results Using an Email Append Service](https://reachmarketing.com/blog/increase-marketing-results-using-an-email-append-service/): Forrester Research predicts that the spend on creating, promoting, delivering and analyzing email marketing campaigns will reach $2. 5 billion... - [A Road Map for a Successful Multi-Channel Campaign](https://reachmarketing.com/blog/a-road-map-for-a-successful-multi-channel-campaign/): When email and direct mail are used together, response improves and brands are strengthened. Yet many marketers expect prospects to... - [How to Build Profitable Private Prospecting Databases](https://reachmarketing.com/blog/how-to-build-profitable-private-prospecting-databases/): A private prospecting database contains names and addresses of as many people as you can identify who would be potential... - [Welcome to the Direct Marketing Reach Blog](https://reachmarketing.com/blog/welcome-to-the-direct-marketing-reach-blog/): Reach Marketing is an integrated marketing solutions company combining traditional marketing methods with digital age technologies. Our staff is committed... - [Mailing List Testing](https://reachmarketing.com/blog/mailing-list-testing/): The list is arguably the most important variable to test in direct mail and e-mail marketing (other strong candidates would... --- # # Detailed Content ## Pages - Published: 2025-12-10 - Modified: 2025-12-10 - URL: https://reachmarketing.com/white-papers/scaling-reach-with-trusted-third-party-audiences/ Reach Marketing White Papers PhoneThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive the white paper. 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A Lead Generation Program Aligned with Sales Outcomes Generate interest, qualify intent, and deliver leads your sales team is ready to pursue. Our Sales Accepted Lead program focuses on lead quality, not just volume—giving you a pipeline filled with contacts that meet your sales criteria. Reduce waste, speed up handoff, and close more deals with fewer steps. Reach Your Ideal Prospects Filter your audience with precision and maximize your marketing efforts. Up-To-The-Minute Data Accuracy Our rigorous permission, validation, and verification process ensure its reliability. Intent-Based Leads are Generated Content is emailed directly to your target prospects. Once they download your asset, they become an MQL. Only Pay for Engaged Leads You receive every lead that downloads your whitepaper or digital asset. Leads Delivered Directly to You Receive leads your way: select from CRM, FTP, or other delivery methods. Speak With SAL Expert Our SAL Process Our Sales Accepted Leads process succeeds by combining high-quality data, intent-based insights, and precisely targeted email outreach. Each lead is thoroughly vetted and meets sales criteria, increasing conversion potential and enabling a more efficient, focused sales process. Step 1 - Our SAL ProcessCHoose Filter ReachBase to ensure optimal targeting by all of the key business attributes like job title, industry, company size, sales volume, geography and more. Step 2 - Our SAL ProcessOptimize Asset For DistributionWe use your digital asset (e. g. white paper, infographic), adapt one of ours, or create custom content to engage your target audience. Step 3 - Our SAL ProcessDevelop Responsive CreativeWe craft well-designed messaging to generate interest in your digital asset, delivering it directly to your target audience. Step 4 - Our SAL ProcessVerify Lead Data - 100% AccuracyWe utilize AI powered multi faceted processing to ensure that each data element is 100% accurate. We guarantee this unparalleled accuracy certification. Step 5 - Our SAL ProcessDeliver Intent-Based Leads in Desired Format We customize your desired lead feed format so you can easily ingest these leads directly into your preferred CRM at your ideal pace and frequency. Speak With SAL Expert See How Many Leads We Can Generate For You Using Our Lead Finder Tool Our lead finder tool enables you pinpoint your target audience to ensure the highest quality lead generation. Find New Leads TIMELINE TO SALES ACCEPTED LEADS Our Road Map – SAL Program Setup and Launch Start seeing sales accepted leads within 2 weeks, as our strategic process quickly identifies and nurtures potential customers. Days 1- 4Campaign LaunchDay 6 - 10Day 11 PINPOINT TARGET AUDIENCE IDENTIFY DIGITAL ASSET DEVELOP EMAIL PROMOTION ESTABLISH PREFERRED LEAD DELIVERY CAMPAIGN LAUNCHES DAY 5 Expedited campaign launch available upon request. A/B TESTING OF COPY LEAD QUALIFICATION CAMPAIGN MANAGEMENT CAMPAIGN OPTIMIZATION CRM INTEGRATION START DELIVERING INTENT-BASED LEADS Leads+: Comprehensive Services for Added Value Lead DashboardCustom Content Your... --- - Published: 2025-05-13 - Modified: 2025-06-02 - URL: https://reachmarketing.com/human-resources-leads/ Obtaining & Maximizing HR Leads How to Generate Quality Leads in the Human Resources Space Contact us About Human Resources Leads Reach Marketing Generating Quality Human Resources Leads Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:11:08 Subscribe Share Spotify RSS Feed Share Link Embed Duration: 00:11:08 | Recorded on May 14, 2025Subscribe: Spotify How A B2B Lead Generation Agency Helps You Get More Human Resources Leads https://www. youtube. com/watch? v=WVDAHOSYRVk How to Get Human Resources Leads: Proven Strategies for Success Inside HR: The Challenges You Need to Understand to Win Their Business Human resources professionals—HR directors, talent acquisition leads, and benefits managers—play a vital role in building company culture, retaining top talent, and ensuring compliance. But behind HR's people-focused mission lie complex challenges that make their roles increasingly demanding. For marketers looking to generate HR leads, understanding these day-to-day struggles is the first step toward delivering truly resonating solutions. One major challenge is talent management in a competitive market. HR teams are under pressure to fill open roles quickly while maintaining quality hires. Manual screening, outdated applicant tracking systems, and limited recruitment tools slow them down. Solutions that streamline the hiring process or improve candidate targeting are not just useful—they’re necessary. Compliance and regulation also create constant friction. Employment law, benefits mandates, and workplace policies are always evolving, leaving HR departments to juggle documentation, training, and audits. Without the right tools, staying compliant becomes a time-consuming risk. Offering systems that simplify compliance tracking or automate policy updates can make a major impact. Another frequent frustration is employee engagement. From onboarding to offboarding, HR is tasked with maintaining morale and retention—but without the right feedback tools, training platforms, or communication systems, keeping employees connected can feel like an uphill battle. These pain points—recruitment, compliance, and engagement—highlight a clear opportunity for marketers. If your solution speaks directly to these issues, you’re more than just offering a product—you’re becoming a partner in solving HR’s biggest headaches. Close the Deal with HR Professionals HR professionals are detail-oriented, people-focused, and risk-averse. To earn their trust, offer social proof—client testimonials, case studies, and third-party reviews. They value clear ROI, so include data where possible. Transparency and support go a long way in converting HR leads into long-term customers. How to Generate HR Leads: Innovative Techniques for Your Business Reach the Right Audience: Targeting the HR Sector for Better Results Start by building a targeted list of HR professionals using a trusted B2B database. Filter by job title—such as CHRO, HR Manager, Benefits Specialist, or Talent Acquisition Lead—and refine by company size, industry, or location. The goal is to isolate decision-makers who align with your ideal customer profile. From there, develop tailored outreach, whether you're offering an employee wellness platform, onboarding software, or DEI consulting, craft messaging that addresses the specific priorities of HR leaders. Focus on how your solution saves time, reduces turnover, or improves compliance outcomes. Search marketing also plays a key role. Optimize your website... --- > Reach Marketing delivers high-intent accounting leads, connecting CPAs, bookkeepers, and tax professionals with businesses seeking reliable financial clarity. - Published: 2025-04-08 - Modified: 2025-08-07 - URL: https://reachmarketing.com/accounting-leads/ Obtaining & Maximizing Accounting Leads Lead Generation for Accounting Firms Contact us About Accounting Leads Reach Marketing (PODCAST) Accounting Leads by Reach Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:22:21 Subscribe Share Spotify RSS Feed Share Link Embed Duration: 00:22:21 | Recorded on April 8, 2025Subscribe: Spotify How A B2B Lead Generation Agency Helps You Get More Accounting Leads https://youtu. be/LueUbKHmGfg? feature=shared How to Get Accounting Leads: The Hidden Struggles: Unpacking Accounting Pain Points Accounting professionals—CPAs, bookkeepers, and tax experts—are the backbone of financial clarity for businesses and individuals alike. Yet, behind their number-crunching expertise lie persistent pain points that make their jobs more challenging than they need to be. For marketers aiming to generate accounting leads, understanding these struggles is the first step to offering resonating solutions. One major hurdle is the relentless time crunch. Deadlines loom large, whether it’s tax season or monthly reconciliations, and manual tasks like data entry or chasing down client records devour hours. This leaves little time for strategic work or business growth, especially for solo practitioners or small firms without extra hands. The pressure to deliver flawless results fast often leads to stress and missed opportunities. Then there’s the regulatory maze. Tax codes and compliance rules shift constantly, and keeping up is a full-time job in itself. A single oversight can mean penalties or lost client trust, forcing accountants to spend precious time on research or training. For those without access to real-time updates, staying compliant feels like a gamble they can’t afford to lose. Client management adds another layer of frustration. Late documents, unclear expectations, or urgent requests throw workflows into disarray. Without streamlined communication tools, accountants waste energy tracking down information instead of solving problems. This chaos not only slows them down but also creates risks of errors that damage their credibility. These pain points—time, regulations, and clients—reveal a clear need for efficiency and support. Marketers who tap into these challenges with targeted tools, like automation software or compliance trackers, can unlock a wealth of accounting leads eager for relief. Solving these struggles isn’t just a sale—it’s a lifeline for a profession under pressure. Close the Deal with Accounting Professionals Accountants are analytical and trust-driven. To ease their skepticism, offer free trials, detailed ROI breakdowns, or peer reviews. Emphasize reliability and precision—qualities they prize—and watch your conversion rates climb. How to Generate Accounting Leads? Boost Your Sales by Targeting a High-Demand Niche Start by list building through a B2B database, purchasing key contact details such as name, address, phone number, and email. Next, narrow your focus to accounting professionals by filtering for job titles, firm size, or industry. Use specific keywords like “CPA” or “tax manager” to further refine your audience. From there, craft a targeted email or telemarketing script that speaks directly to their role—whether you’re promoting a compliance software solution or a training program. This highly focused strategy helps you build a list of qualified accounting leads, saving time and... --- > Boost your B2B outreach with Reach Marketing’s targeted construction email lists. Connect with contractors, builders, and decision-makers across the construction industry. Accurate, verified, and ready to drive results. - Published: 2025-04-02 - Modified: 2025-05-15 - URL: https://reachmarketing.com/construction-leads/ Obtaining & Maximizing Construction Leads How to Generate Quality Leads in the Construction Industry Contact us About Construction Leads Reach Marketing About Construction Leads Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:12:14 Subscribe Share Spotify RSS Feed Share Link Embed Duration: 00:12:14 | Recorded on April 4, 2025Subscribe: Spotify How A B2B Lead Generation Agency Helps You Get More Construction Leads https://www. youtube. com/watch? v=4CRYDR4wGIU How to Get Construction Leads: Proven Strategies for Success The Hidden Struggles: Unpacking Construction Industry Pain Points Contractors, project managers, and construction executives keep the world physically moving forward—but behind every blueprint and building site are persistent challenges that leave them strapped for time, resources, and clarity. For marketers looking to generate construction leads, understanding these daily struggles is the first step in offering solutions that truly connect. One constant headache: project delays and labor shortages. With tight timelines, unexpected supply issues, and a shrinking pool of skilled workers, construction professionals are constantly juggling priorities. Solutions that simplify project planning, streamline procurement, or fill workforce gaps are more than welcome—they’re urgently needed. Then there’s the bid process. Winning new work means submitting precise, competitive bids while keeping margins intact. Tools that help them manage bid tracking, estimate costs accurately, or gain a competitive edge can quickly capture their attention—especially if they integrate well with existing workflows. Compliance is another pressure point. From OSHA regulations to local zoning codes, construction professionals must stay compliant without getting bogged down in paperwork. They value anything that makes this easier—whether it's safety training platforms, documentation tools, or consulting services that flag risks early. These pain points—delays, bidding, and compliance—point to one thing: construction professionals need time-saving, results-focused solutions. Marketers who recognize this and deliver direct value will find a wealth of qualified construction leads ready for outreach. Close the Deal with Construction Pros This audience is practical and no-nonsense. They respond best to straight talk, clear benefits, and proof of performance. Case studies, real-world ROI, and product demos go a long way. The best pitch? Show how your solution saves them time or keeps their projects on track. How to Generate Construction Leads: Innovative Techniques for Your Business Target a High-Demand Sector with Precision Marketing Start by building a tailored construction contact list using a B2B database. Filter by job title—such as project manager, procurement officer, or operations lead—then narrow further by company size, specialty (e. g. , commercial, residential, infrastructure), or location. The more specific, the better. Then, craft a targeted outreach campaign. Whether it’s promoting estimating software, safety products, or equipment rentals, speak their language: productivity, safety, deadlines, and bottom-line impact. Search visibility is also key. Optimize your website for keywords like “construction bidding software” or “tools for contractors” and run PPC ads targeting terms like “improve construction job site efficiency. ” These clicks lead construction leads to high-intent landing pages with demos, whitepapers, or consult scheduling options. Don’t underestimate the power of email marketing. Reach Marketing’s Construction... --- > B2B lead generation is the process of identifying and attracting potential clients (other businesses) for your products or services. In essence, it involves the activities that fill a marketing and sales pipeline with qualified leads. By effectively implementing long-term engagement strategies, companies can convert prospects first into leads, then into paying clients. - Published: 2025-02-05 - Modified: 2025-02-06 - URL: https://reachmarketing.com/b2b-lead-generation-service/ Mastering B2B Lead Generation: A Comprehensive Guide Synopsis 01 How to develop a lead generation strategy that drives positive outcomes for your business Next steps after generating leads: qualification through lead scoring and nurturing Methods for enhancing lead generation, including lead generation software and services For many marketers and CEOs, lead generation remains the primary objective of marketing efforts—some might even consider it the only goal. According to Ruler Analytics (2022), 91% of marketers say lead generation is their most important goal, and 53% spend at least half of their marketing budget on it. In this comprehensive guide, Reach Marketing provides expert insights on planning and executing a successful B2B lead generation strategy. You will learn about key tactics, channels, and processes that can be adapted to your unique business needs. What Is B2B Lead Generation? B2B lead generation is the process of identifying and attracting potential clients (other businesses) for your products or services. In essence, it involves the activities that fill a marketing and sales pipeline with qualified leads. By effectively implementing long-term engagement strategies, companies can convert prospects first into leads, then into paying clients. Core Idea: Generate and nurture interest in your solutions so prospective buyers become ready to have meaningful discussions with your sales team. Scope: Encompasses tactics such as content distribution, lead magnets, webinars, social media outreach, paid media campaigns, and more. In the following sections, Reach Marketing will show you how to craft a customized plan using effective channels, how to determine when leads are ready to transition to your sales team, and how to optimize your lead generation results over time. How to Create a B2B Lead Generation Strategy from Scratch Building a lead generation strategy from the ground up can be daunting. Rapidly changing buyer behaviors, market conditions, and technological trends complicate the process, especially in the B2B space. Traditional B2C tactics (e. g. , Facebook ads targeting personal emails) often do not translate smoothly into B2B contexts. Below is a six-step framework from Reach Marketing to guide you. Step 1: Conduct Market Research Thorough market research is the bedrock of any successful lead generation plan. By understanding your target audience—particularly their key pain points, aspirations, and goals—you can create more compelling content and campaigns. Create/Refine Buyer Personas Demographic data: Age, roles, education. Firmographic data: Company size, revenue, industry. Technographic data: Tools and platforms used by target companies. Psychographic data: Interests, attitudes, values. Discover Pain Points Identify pressing challenges and daily frustrations your solution can address. Channel Preference Observe where your audience spends time (email, social media, blogs, review sites, offline channels). Content Format Preference eBooks, webinars, videos, podcasts, infographics, and more. Tools: Google Trends, Think With Google, Ubersuggest for keyword and market insights. SurveyMonkey, Typeform for direct customer surveys. Pew Research Center for demographic and social data. Sample Market Research Attributes Data TypeExample MetricsTools/MethodsDemographicAge, location, job titleSurveys, social media analyticsFirmographicCompany size, industry, annual revenueCompany databases, LinkedIn Sales NavTechnographicSoftware usage, IT infrastructureProduct usage logs, vendor insightsPsychographicInterests, values, purchasing attitudesInterviews, focus groups,... --- > Reach Marketing delivers innovative marketing solutions, specializing in data-driven strategies, lead generation, and omnichannel campaigns. Partner with us to elevate your brand and drive measurable results. b2b lead generation, marketing automation, business email lists. - Published: 2024-09-20 - Modified: 2025-10-29 - URL: https://reachmarketing.com/ Strengthen Marketing Reach and ROI Customized Marketing Solutions Accurate | High Quality Leads B2B Lead Generation Learn More Analytical | Strategic | Innovative Marketing Technology Learn More Why Reach? B2B Lead Generation Team WHAT WE PROVIDE. We provide business leads across all stages of the funnel, from top of funnel list building, to content syndication marketing qualified leads, to bottom of funnel appointment setting. Wholesale Pricing We offer competitive pricing that is more affordable than other lead generation companies, ensuring cost-effective solutions without compromising on quality. Pinpoint Targeting Our dedicated team will meticulously filter your ideal prospect from within our extensive network of highly qualified business professionals. Data Accuracy Reach utilizes AI technology to validate data accuracy. We guarantee 90% accuracy on all of our records. B2B Lead Generation Marketing Technology Team WHAT WE PROVIDE. We deliver database marketing, marketing automation, and application development solutions tailored to optimize your strategies and achieve measurable results. Skill & Expertise Our seasoned team brings years of hands-on experience and deep marketing technology expertise to every project. Complete Solutions We offer a full range of marketing technology services to boost customer engagement and streamline marketing efforts. Customer Focus We are committed to building long-term partnerships, collaborating with you to consistently adapt and advance your marketing technology. Marketing Technology Tailored Strategies for Success Marketing Solutions that Streamline, Convert, and Expand Our suite of specialized services in Marketing Technology and B2B Lead Generation streamlines your business processes, increases lead conversion, and broadens your reach. B2B Lead Generation Marketing Qualified Leads Warm Leads: Boost your sales pipeline with intent-driven MQLs. B2B Lead Generation Sales Qualified Leads Hot Leads: Achieve exceptional conversion opportunities with SQLs showing strong purchase intent. B2B Lead Generation Email Marketing Expand your reach with targeted email campaigns that captivate your audience and drive results. Marketing Technology Marketing Automation Streamline your campaigns and drive improved results. Marketing Technology Application Development Experience innovative, user-friendly solutions tailored to your business needs. Marketing Technology Database Services Boost your data warehouse with enhanced performance, robustness, and scalability. Resources Case Studies and more... Explore our rich resources to deepen your marketing knowledge. Case Studies Videos White Papers Blog Blog Articles Latest News Dive into our insightful blog articles for case studies, expert insights and the latest industry trends. Learn About Us A Team of Dedicated Marketing Professionals At Reach Marketing, we're not just a company; we're a vibrant community of dedicated professionals who are passionate about marketing. Our team is a rich tapestry of talent, encompassing marketing mavens, software wizards, IT gurus, data analysts, and SEO/SMO aficionados. Each member brings their distinct flair and expertise, weaving together a dynamic, adaptable marketing team poised to meet and master any challenge. Our commitment to you transcends simple problem-solving. We are dedicated to cultivating lasting partnerships, supporting you on your journey toward sustainable growth. With Reach Marketing, your vision isn't just a plan; it's a pathway to real, measurable success. B2B Lead Generation Drive Growth with Our Strategic Lead Generation Approach Lowest Price... --- - Published: 2024-09-06 - Modified: 2025-02-25 - URL: https://reachmarketing.com/what-is-b2b-lead-generation/ What Is B2B Lead Generation? Business-to-business (B2B) lead generation is crucial to the success of companies selling products or services to other businesses. With multiple methods, digital channels, and platforms available today, businesses can generate leads through targeted outreach, inbound marketing, and various online tools. This guide delves into key questions about B2B lead generation, offering actionable strategies and a comprehensive understanding of what makes lead generation effective in the B2B space. B2B lead generation is the process of identifying and attracting potential business clients who may be interested in a company's products or services. Unlike B2C, which targets individual consumers, B2B lead generation focuses on attracting decision-makers within other businesses. Leads are captured through multiple means, including inbound marketing, networking, and direct outreach, and then nurtured until they’re ready to make a purchase decision. Why B2B Lead Generation Is Essential Effective B2B lead generation brings in qualified prospects who are more likely to convert into customers. It reduces marketing costs, shortens the sales cycle, and increases revenue. With clear targeting, B2B lead generation enables companies to focus on high-potential accounts, resulting in stronger and more profitable client relationships. Proven Strategies to Generate B2B Leads B2B lead generation methods range from inbound approaches like content marketing to outbound efforts such as cold calling. The choice of method often depends on the industry, target audience, and business objectives. 1. Content Marketing Creating valuable content is one of the most effective ways to attract potential clients. Whitepapers, case studies, and blog posts answer common customer questions, establish authority, and increase trust in a brand. High-quality, informative content can generate organic traffic and capture leads through calls-to-action (CTAs) embedded within the content. For example, leveraging white papers for lead generation can offer in-depth insights to B2B audiences while capturing lead data when prospects download these resources. Well-executed content marketing provides value to the reader, encourages engagement, and helps build a brand’s credibility in its industry. 2. LinkedIn for B2B Lead Generation LinkedIn is a powerful platform for B2B lead generation due to its professional user base and advanced targeting options. Companies can create tailored content, engage with industry groups, and run ads to reach a specific audience of decision-makers. How to Generate Leads on LinkedIn Use LinkedIn Sales Navigator: With Sales Navigator, businesses can use advanced search filters to target leads based on their industry, company size, job title, and location. Publish Thought Leadership Content: Regularly sharing content that addresses industry pain points or trends helps establish authority and attract prospects. Engage in Groups and Networking: Active participation in LinkedIn Groups related to your industry can connect you with potential clients. Combining content publishing with targeted outreach via LinkedIn can significantly boost lead generation efforts. LinkedIn also offers ad formats tailored for lead capture, such as sponsored InMail and Lead Gen Forms. 3. PPC (Pay-Per-Click) Advertising PPC campaigns are a fast way to drive traffic and capture leads. Google Ads and LinkedIn Ads are particularly effective for B2B campaigns, allowing you to create... --- > Discover how to choose the right Pardot Marketing Consultant to elevate your digital marketing strategy. Learn key factors to consider for maximizing Pardot's potential and achieving exceptional results. - Published: 2024-08-28 - Modified: 2024-12-17 - URL: https://reachmarketing.com/pardot-marketing-automation-consultant/ How to Choose the Right Pardot Marketing Consultant In the ever-evolving world of digital marketing, having the right Pardot Marketing Consultant by your side can make a world of difference. As experts in this field, we understand the critical role that Pardot plays in your marketing efforts, and selecting the right consultant can help you achieve unparalleled success. In this comprehensive guide, we will delve into the key factors you should consider when choosing a Pardot Marketing Consultant, ensuring that your decision not only meets but exceeds your expectations. Understanding the Importance of Pardot Marketing Consultants Before we dive into the selection process, it's essential to grasp the significance of Pardot Marketing Consultants. Pardot is a powerful marketing automation platform that can streamline your marketing efforts, increase lead generation, and drive ROI. However, to harness its full potential, partnering with a seasoned consultant is crucial. Identifying Your Specific Needs Assess Your Goals and ObjectivesTo begin your journey towards finding the perfect Pardot Marketing Consultant, you must first evaluate your marketing goals and objectives. Are you looking to improve lead generation, enhance email marketing, or optimize your overall marketing strategy? Identifying your specific needs will help you narrow down your options. Budget ConsiderationsBudget is a critical factor when selecting a consultant. It's essential to strike a balance between your financial resources and the expertise you require. A well-structured budget will guide you in finding the right consultant without overspending. Evaluating Consultant Expertise Certifications and CredentialsA Pardot Marketing Consultant should possess relevant certifications and credentials, such as Salesforce Pardot Specialist and Consultant certifications. These qualifications demonstrate their expertise and commitment to staying updated with the latest trends. Experience in Your IndustryIndustry-specific knowledge is invaluable. Look for a consultant with experience in your niche. They will be better equipped to understand your unique challenges and tailor their solutions accordingly. Portfolio and Case StudiesReview the consultant's portfolio and case studies. These provide insights into their past projects and successes. Look for evidence of increased ROI, lead generation, and improved marketing campaigns. Assessing Communication and Collaboration Effective CommunicationClear and effective communication is vital when working with a consultant. They should be able to convey complex ideas and strategies in a way that your team can understand. Excellent communication fosters collaboration and ensures everyone is on the same page. Collaborative ApproachA consultant should be a partner, not just a service provider. Look for someone who values collaboration and is willing to work closely with your team to achieve your goals. Investigating Support and Maintenance Ongoing SupportMarketing strategies evolve, and your consultant should be prepared to adapt. Ensure they offer ongoing support and maintenance to keep your Pardot implementation optimized. Emergency ResponseIn the fast-paced world of digital marketing, issues can arise at any time. Your consultant should have a responsive support system in place to address emergencies promptly. How Our Pardot Consultants Can Enhance Your Pardot Experience Our team of Pardot marketing automation experts, within our integrated marketing agency, possesses a unique set of skills to empower... --- > Quality business mailing lists provide you with accurate, updated, & affordable leads. Prospecting from a mailing list that’s been verified and enhanced for the most complete, accurate customer records is more than just a chance to establish contact. Approximately 70,000 different mailing lists are available for rental on the market, representing a combined database of some one billion names. We offered compiled mailing lists, response mailing lists, Attendee/membership/seminar lists, Subscription mailing lists, Merged database mailing lists. Business Email Lists also available. - Published: 2024-08-26 - Modified: 2025-02-07 - URL: https://reachmarketing.com/business-mailing-lists/ Business Mailing Lists Improve Sales with a Targeted Business List Business Mailing Lists Connect With Us Business Mailing Lists with Robust Selectivity Quality business mailing lists provide you with accurate, updated, and affordable leads. Prospecting from a mailing list that’s been verified and enhanced for the most complete, accurate customer records is more than just a chance to establish contact. You know your new audience to an unprecedented degree even before you’ve introduced yourself, and knowing these details lets you align your message and their interests more closely than ever. Speak With an Expert Expand Your ReachBUSINESS MAILING LISTS by Reach Approximately 70,000 different mailing lists are available for rental on the market, representing a combined database of some one billion names. Reach Marketing provides experienced list professionals who will be your partner in choosing the most responsive mailing lists from this vast universe. As a Reach Marketing client, you receive this service for free. Types of business mailing lists includes: Compiled mailing lists These lists include people or companies assembled from established published sources such as industry listings and general-purpose directories. Compiled lists are excellent for broadcasting your message to large but specific audiences. Response mailing lists These lists contain proven direct mail customers who have bought in the past. Mail order offers typically get high rates of return from mailings to response lists consisting of people and companies whose buying history matches your offer. Attendee/membership/seminar lists People who have participated in industry conferences, trade shows & other similar special events often have a keen interest in products and services related to their industry sector. Because these shows often incur significant costs to attend, members are heavily invested in their sector; these lists represent an outstanding opportunity for highly targeted marketing. Subscription mailing lists These are some of the best and largest lists on the market. Two types of subscription lists exist: controlled circulation and paid circulation. With controlled circulation, the readers receive the magazine free, provided they can prove to the publisher that they fall into a certain professional category. With paid circulation, the reader pays for a subscription and is not required to provide additional data other than name and address. Controlled circulation lists, on the other hand, allow extensive selectability. Because controlled circulation subscribers have offered significant information, you can choose demographic segments within the list, including separation by job title, job function, size of company or type of products purchased. Complete Contact Info Business Mailing List Selectivity Selects allow you to pinpoint your audience even further. Additional fees are charged for selections ranging from $5 to $50+. Popular selects for business mailing lists include: • Industry/Business Type • SIC Code • Job Title • Job Function • Number of Employees • Sales Volume • One Per Company • Products Purchased • Gender • Geography What is a Datacard? A datacard gives information on the mailing list you are interested in renting, such as number of psotal addresses available, costs based on price per thousand, and... --- > At Reach Marketing, we recognize how critical it is to have access to accurate, up-to-date business email lists to successfully promote your products or services. That’s why leading brands and organizations trust our business email database to drive strong results and maximize campaign performance. - Published: 2024-08-26 - Modified: 2025-04-15 - URL: https://reachmarketing.com/business-email-lists/ Business Email Lists The Leading Trusted Source for Business Email Lists Connect With Us There are 30. 2 million small businesses in the United States. 99. 9% of businesses in the United States are small businesses 49. 2% of the nation’s workforce are employed by small businesses Women own 11. 6 million small businesses in the United States Business Email List Benefits A business email list is a curated database of email addresses belonging to professionals or businesses, often including additional data like names, company size, industry, job titles, and geographic location. Small businesses leverage these lists to enhance their marketing efforts, increase brand awareness, and drive conversions. With the right targeting, email lists enable direct, cost-effective communication with potential customers who are likely to be interested in a business’s products or services. At Reach Marketing, we recognize how critical it is to have access to accurate, up-to-date business email lists to successfully promote your products or services. That’s why leading brands and organizations trust our business email database to drive strong results and maximize campaign performance. For small businesses, the primary benefit of using a targeted email list is reaching decision-makers directly, often resulting in higher engagement rates than broader, less-targeted marketing methods. By targeting specific industries or demographics, small businesses can create highly personalized campaigns that drive higher open rates, click-through rates, and ultimately conversions. Business Email List Features: Data Accuracy: Regularly updated to ensure accurate email addresses, job titles, and company information. Compliance with Data Privacy: Ensure the list provider complies with regulations such as GDPR and CAN-SPAM. Comprehensive Details: A top-tier email list includes data points like SIC codes, company size, industry, and revenue for more focused segmentation. Segmentation Options: Allows businesses to filter contacts based on industry, location, job title, and other criteria to target campaigns more precisely. How to Use Business Email Lists for Lead Generation For small businesses, lead generation can be effectively driven through tailored email marketing campaigns. Business email lists allow companies to reach potential clients directly, guiding them through the sales funnel with personalized and relevant content. Here’s how to maximize lead generation with an email list: Segment the List for Targeted Campaigns: Group contacts by location, industry, company size, or job title. For example, targeting local businesses may yield better responses for a small service-based business. Craft Personalized Email Content: Using data from the email list, create content that resonates with the specific audience segment, addressing their pain points and providing actionable solutions. Monitor Engagement and Adjust Strategies: Track open rates, click-through rates, and conversions to refine targeting strategies and optimize email content. For more insights into optimizing email campaigns, visit our email marketing strategies page. FAQs: How do I choose a reliable business email list provider? Selecting a reputable provider is critical. Look for providers with a solid track record in data accuracy and frequent updates. Reliable providers should offer robust segmentation options and ensure compliance with data privacy regulations. Also, check reviews and case studies to see... --- - Published: 2024-08-22 - Modified: 2024-08-28 - URL: https://reachmarketing.com/contact-us-thank-you/ Thank you for your query. A data expert will get back to you shortly. If you would like to speak to someone immediately, please call 855. 867. 3224 and ask to speak to a ReachBase Manager. --- - Published: 2024-08-22 - Modified: 2024-08-28 - URL: https://reachmarketing.com/clf-thank-you/ Thank you for your interest. A marketing expert will get back to you shortly. If you would like to speak to someone immediately, please call 855. 867. 3224. --- - Published: 2024-08-22 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/top-contenders-5-key-players-in-marketing-automation-modal/ Reach Marketing White Papers URLThis field is for validation purposes and should be left unchanged. 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Content and email campaigns can be especially effective in helping your SaaS company stand out from competitors by highlighting the features that make you unique – resulting in solid leads before prospects even consider alternatives! - Published: 2024-08-08 - Modified: 2024-10-02 - URL: https://reachmarketing.com/lead-generation-for-saas/ Exceed Your Sales Goals High-Quality Business Leads for SaaS Companies Lowest Price in the Industry | No Minimum | 100% Accuracy View Program Pricing Get a Quote Voted #1 Lead Generation Firm for SaaS Companies Our Accomplishments 100% Data Accuracy 2. 17x Typical ROI 1,140,462 Leads Delivered We Offer Top to Bottom Funnel Premium B2B Lead Generation for SaaS Companies B2B List BuildingMQLsSQLsBranding Generate More Business Leads Expand your B2B lead generation with our omnichannel database that includes over 35 million business executives, maintained with a 90% accuracy rate thanks to our AI technology. This gives you reliable leads to drive your business forward. Our precise targeting ensures that your marketing campaigns connect with the most responsive prospects, significantly increasing the efficiency of your lead generation efforts. Learn More Accelerate Sales Growth Boost your sales with our Marketing Qualified Lead (MQL) program. We pinpoint your ideal customers using targeted filters and engage them with custom digital content. As they show interest, you receive high-intent MQLs poised for conversion. This targeted approach enhances your marketing efforts, ensuring a smooth handoff of valuable leads to your sales team, and elevates the chances of transforming prospects into genuine customers. Learn More Close More Deals Elevate your closing rates with our Sales Qualified Lead (SQL) program. We tailor audience selection and outreach to your goals, and by consistently optimizing our strategies, we achieve top results. Scheduled calls are placed directly into your calendar, enabling your sales team to focus on what they do best—closing deals. This method simplifies your lead management, filling your pipeline with leads that are ready to convert and allowing your sales team to concentrate on sales rather than prospecting. Learn More Boost Email Marketing Success Our approach to email marketing transcends great visuals. It's about ensuring you have accurate contact information, managing your campaigns efficiently, and reaching out to prospects effectively—and we provide all these essentials. Join forces with our experienced email marketing team and watch your campaigns gain momentum. With an average of 12 years each in the field, our specialists are poised to help your email marketing initiatives thrive. Learn More Top of the Funnel We Offer Top to Bottom Funnel Premium B2B Lead Generation for SaaS Companies BrandingList BuildingMQLsSQLs Elevate Your SaaS Business with Our Expert Email Marketing Our email marketing strategy goes beyond captivating visuals. We focus on providing a targeted audience, efficient campaign management, and effective outreach to your prospects—covering all the essentials for your success. Partner with our seasoned email marketing team and see your campaigns gain traction. With an average of 12 years of experience per specialist, we are ready to help your email marketing efforts flourish. Learn More Top of Funnel Generate More Business Leads for Your SaaS Company Expand your B2B lead generation with our omnichannel database that includes over 35 million business executives, maintained with a 90% accuracy rate thanks to our AI technology. This gives you reliable leads to drive your business forward. Our precise targeting ensures that your... --- - Published: 2024-08-02 - Modified: 2024-08-02 - URL: https://reachmarketing.com/marketing-automation-manager/ Reach Marketing Career Opportunities Reach Marketing serves direct mail marketers, digital marketers, and email marketers. We offer excellent on-the-job training, competitive salary and benefits. Marketing Automation Manager Description: Reach Marketing, a marketing services consulting firm, is looking for a Marketing Automation Manager to join its rapidly expanding marketing automation division. The Marketing Automation Manager plays a critical role in the production and fulfillment of our clients’ marketing campaigns utilizing one or more of the following platforms — Salesforce Marketing Cloud, Pardot, Hubspot, or Marketo, preferably SFMC and/or Hubspot. This client-facing role will collaborate closely with internal and external stakeholders to ensure the successful and timely deployment of automated marketing campaigns. The ideal candidate is detail-oriented, dependable, and a collaborative team player with a positive, professional attitude. Roles & Responsibilities: Configure, test, and deploy emails, landing pages, trigger campaigns, etc. Interact with clients daily and answer questions regarding production status and/or campaign-related issues Implement quality assurance processes to ensure accurate and on-time campaign delivery Identify client issues, propose solutions, and escalate situations to the relevant stakeholder for quick and appropriate resolution Create, monitor, and analyze marketing campaign and program performance reports Proactively make recommendations to clients to enhance and optimize their use of marketing automation tools Personal Characteristics: Excellent client management and project management skills Ability to work independently with limited supervision Organized and detail-oriented to ensure work is performed in an accurate and timely manner Strong written and verbal communications skills Desire to learn and advance skill set Ability to operate in an environment with tight deadlines and last-minute changes Qualifications: Bachelor’s Degree required Three years of experience actively working within a major Marketing Automation platform — Salesforce Marketing Cloud and/or Hubspot proficiency preferred. Knowledge of direct marketing strategies and concepts (ex. attribution, A/B testing, retention, etc. ) across a multitude of marketing channels (email, direct mail, social, SEO/SEM, etc. ) Proficient in Microsoft Office suite. Advanced Excel preferred. Knowledge of HTML/CSS preferred. Prior experience at a consulting firm or agency preferred. Please send your resume and cover letter to careers@reachmarketing. com. Thank you! About Reach Marketing: Reach Marketing is a marketing services consulting firm that leverages extensive knowledge of data, technology, automation, and audience development to build customized marketing solutions for our clients. Our vast experience with building complex omnichannel databases that integrate with various technology platforms and applications makes us a unique and valuable partner to our clients. We have the business acumen to understand our client’s goals and build integrated marketing products to propel their success. Reach Marketing is deeply committed to the success of our clients. Reach Marketing brings together an interdisciplinary team of data scientists, application developers, marketing technologists, database architects, business analysts, SEO/SEM managers, and digital marketing experts within one organization to drive our clients’ success. Reach Marketing’s Solution Products include: B2B Lead Generation Marketing Technology Email Marketing Marketing Automation Based in Pearl River, NY, with offices in California, Arizona, and Florida, the Reach team comprises solution-oriented professionals who are passionate about producing innovative marketing... --- - Published: 2024-07-30 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/the-fundamentals-of-lead-scoring-in-the-b2b-marketplace-modal/ Reach Marketing White Papers X/TwitterThis field is for validation purposes and should be left unchanged. 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Our extensive and accurate data ensures that your marketing campaigns reach top U. S. decision-makers, driving better engagement and higher conversion rates. Speak With A Data Expert About ReachBaseBusiness Masterfile ReachBase is a multi-sourced database that includes mail order buyers, publishers, seminar and conference attendees and association memberships. 35 MILLION EMAILL ADDRESSES72 MILLION POSTAL ADDRESSES53 MILLION PHONES Key Decision MakersResponsive Audience ReachBase encompasses C-Level executives, technology professionals, financial executives, architects and contractors, engineers and scientists, sales and marketing managers, healthcare professionals and other key business professionals across all industries, covering nearly every business type in the United States. SelectivityData FiltersReachBase is highly selectable including: JOB FUNCTION JOB TITLEBUSINESS/INDUSTRY TYPE NUMBER OF EMPLOYEES SALES VOLUME MULTI-BUYER SIC CODEGEOGRAPHYGENDERAND MORE Contact Us Today to Get Started Let's Chat B2B Data Append Quality append and enhancement relies on large-scale data, and ReachBase gives you access to the industry’s largest database. Add contact information from across multiple communication channels and deliver your marketing message with pinpoint accuracy when you choose ReachBase to enhance your data. After receiving and cleansing your house file through our hygiene services, our data analysis team matches your data against ReachBase’s information to correlate knowledge via multiple channels. Our match rates are unrivaled in the industry with a 50 percent match for companies by site and as high as 40 percent for individual records. ReachBase is designed to give you unmatched freedom when choosing relevant data sets. The firmographic elements you can select include: Channel choices for email, postal and phone data Multi-buyers who have a proven history of responsiveness to offers from different businesses Job titles, a reliable data point to assess buying authority and interests SIC, or standard industrial classification, codes that pinpoint key industries in your market Employee numbers and workforce size Sales volume Existing buying sites Email Append Are you missing an email address or have an email address but no other data? Our email append and reverse append services can help. More About Email Append Build Up Your Prospect File PhoneThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_1'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_1');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_1'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_1'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome... --- - Published: 2024-07-29 - Modified: 2025-03-28 - URL: https://reachmarketing.com/word-press-web-design-services/ Master Your Domain Web Design Services Connect With Us Key Benefits Exceptional Web Design Make your website the nexus of your audience’s user experience with greater functionality, interactive elements, and eye-catching design. Improved Brand Perception Helps build trust with your audience and differentiates you from competitors. Enhanced User Experience Ensures a smooth and intuitive user experience, making it easy for visitors to navigate your site, find information, and take desired actions. Increased Conversion Rates Guides visitors through the sales funnel effectively, using strategic layouts, compelling calls-to-action, and persuasive content. Improved SEO Performance Improves your site's visibility in search engines, driving more organic traffic and increasing your reach. We Build Websites that Make an Impact! Our Design Process Through our sister company, UnReal Web Marketing, we manage the entire design process, leveraging our marketing and conversion expertise to create a site that optimizes user experience with intuitive design. Our deep knowledge of marketing and audience development sets us apart from basic design firms. Step One PlanningWe assess your site requirements, whether you're building from scratch or improving an existing site. For new sites, we discuss your vision and create a layout plan. For existing sites, we perform diagnostics and recommend improvements. We also handle hosting and access setup. Step TwoDesignDuring the design phase, we bring your site vision to life with mock-up images and site copy. Through a streamlined approval process, we ensure your brand is reflected in every detail. Using HTML and CSS, we create test pages for you to review the visitor experience. Step Three DevelopmentAfter design approval, we finalize coding, linking, and content addition. We create the site map and hierarchy, edit and polish pages, and rigorously test everything to ensure functionality and valid links before launch. Step Four LaunchAfter development and testing, we transfer your site to a live server. Post-launch, we monitor for broken links and functionality issues, ensuring your site looks great on all platforms and devices. Visit UnReal Web Marketing Refresh your brand and improve your online presence. Get in Touch with our web design team for a free consultation. Contact Us Do You Need to Update Yor Website? Read our informatively interesting white paper to find out. CommentsThis field is for validation purposes and should be left unchanged. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 22, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_22'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_22');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_22'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_22'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_22'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_22'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_22'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_22'). val;gformInitSpinner( 22, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('.... --- - Published: 2024-07-29 - Modified: 2025-03-27 - URL: https://reachmarketing.com/contact-append/ Contact Append Services Individual Contact Append | Firmographic Append | Demographic Append | Cookie Connect With Us Elevate Your Outreach Our contact data append services enrich your customer records with accurate and up-to-date information By enhancing your database, you can improve targeting, personalize your marketing efforts, and connect more effectively with your audience. Stay ahead of the competition with comprehensive and precise contact data that drives engagement and boosts conversion rates. Speak With A Data Expert Update ContactsIndividual Contact Append Enrich your prospect files with comprehensive contact information to uncover new channels for reaching your audience. Gain valuable data such as email addresses, postal addresses, phone numbers, multi-buyer data, job titles, and more. This enhanced information enables precise and tailored outreach, connecting you with your audience more effectively. Complete Profiles Firmographic Append Reach Marketing’s firmographic append process adds essential data elements to your customer and prospecting base to enable better personas and improve results. INDUSTRY, SIC 2, 4 or 7 DIGIT APPEND EMPLOYEE SIZE APPENDSALES VOLUME APPENDIP ADDRESS APPEND Expand Your ReachDemographic AppendDemographic appends enhance your customer records with detailed demographic information, enabling precise targeting and personalization in your marketing efforts. By understanding your buyers' demographics, you can tailor your messaging and offers to meet their specific needs and preferences. BASIC DEMOGRAPHIC APPENDLIFESTYLE APPEND APP DOWNLOAD APPEND HOUSEHOLD APPEND Contact Us Today to Get Started Add digital cookies to empower targeted display advertising A digital cookie is a compressed, encrypted file that stays on a prospect’s computer and maintains a private line of anonymous conversation with it. By placing a cookie with your contacts, you establish a digital handshake that allows you to improve the user experience for your customers. We install pixels on your site that deploy cookies to your audience, allowing you to deliver a range of customization options. Benefits: Improve exposure within target audience Deploy omni-channel capabilities Target throughout entire web Build brand recall Email Append Are you missing email addresses or have an email address but no other data? Our email append and reverse append services can help. More About Email Append The Critical Role of Data Hygiene LinkedInThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_7'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content... --- - Published: 2024-07-29 - Modified: 2025-03-28 - URL: https://reachmarketing.com/display-advertising-network/ Memorable Impressions Display Advertising Network Connect With Us Boost Your Presence The Key Benefits of Display Advertising Target your ideal audience through our Display Advertising Network, and your brand will generate essential impressions everywhere your prospects look. Increase Your Reach Target Specific Markets Build Brand Recognition Establish Presence Online Speak With An Expert 5 Steps to Display Advertising With our Display Advertising Network, you'll build mindshare, increase recall, and drive conversions by reaching the right buyers at the right time with the right message. Make your own ad or work with our talented creative team to develop eye-catching, mobile-friendly banners and in-frame ads. We prepare your customer and prospect files for processing and upload them using a secure process to maintain data integrity. We remove identifying information from your files to create anonymous aliases, a critical step for data security. We link the newly anonymized information to digital cookies on your prospects' online devices. When they visit a website, these cookies communicate with ad servers to deliver relevant ads directly to them. We track clicks, conversions, and referrals to give you a clear picture of your campaign's success so together, we can build on it and achieve even greater goals with the next campaign. How Does the Creative Work? We can use your existing display ad, or our design team can create one from scratch. Monitor your campaign across all inventory and analyze your campaign performance. Then drive more ads to the higher performing networks. Standard Ad Display Javascript/HTML tags; Image + Click URL (. png, . jpg, . gif); Flash File and Click URL Javascript tags must accept third-party click macros – Initial Load size must be 40kb or less Auto-Initiated Audio or Video Play are not allowed Flash files must use standard click variable name ? clickTAG? No expandable banners, all rich media must be in-banner Mobile Web / Mobile App – Javascript / HTML or Image and Click URL Required: 320×50Optional: 300×50, 320×480, 768×1024 300×250, 728×90 Required: 728×90 pixels, 16×600 pixels and 300×250 pixels. Optional: 300×600, 320×50 Let's Get Started Analytics Our analytics provide you with the actionable insights necessary to optimize the results of your campaigns. We utilize cutting-edge predictive scoring that identifies which networks and prospects are most likely to convert on your offer in real-time to give you the greatest return on your investment. Ready to boost your brand visibility and drive conversions? Partner with us today and reach the right buyers at the right time with our powerful Display Advertising Network. Contact Us Why is SEO Like Blind Dating? Read our informatively interesting white paper to find out. URLThis field is for validation purposes and should be left unchanged. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 20, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_20'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_20');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_20'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 &&... --- - Published: 2024-07-29 - Modified: 2025-03-28 - URL: https://reachmarketing.com/search-engine-optimization-seo/ A Power Duo SEO and PPC Connect With Us Boost Your Presence The Key Benefits of SEO and PPC SEO and PPC are game-changers for your business. Experience the transformative impact they can have on your online presence and growth. Sales Leads Search leads convert best—they're actively seeking your solutions. Market Share Page One positions you as a market leader. Brand Equity Page One rankings build global brand equity and trust. Results Our SEO and PPC team delivers proven, trackable results for clients across all industries. Our SEO at a Glance Google handles billions of searches daily. Are any of those leading to your business? Can potential clients easily find you when they need your solutions? Who’s visiting your site, and how can you gain insights into their behavior? We can help you answer those questions in your favor. We focus on four key SEO strategies to ensure your business stands out in the crowded digital landscape. On-Page SEO Optimize individual web pages to improve search engine rankings, primarily through content and HTML source code adjustments. KEYWORD OPTIMIZATION Include highly relevant stemmed keywords and phrases used naturally in original content. TECHNICAL SEO Optimize site structure for engine searchability and visitor readability. LINK BUILDING Develop a strong backlink profile by earning high-quality links from reputable websites. Dominate Search Rankings Transform Your Website Into a Traffic Magnet Knowledge Graphs | Site Links | Video Optimization | Local SEO | Content and Review Optimization To keep your ranking high and claim your place at the top of search engine results pages, our SEO service also includes:Current site analysis and diagnosis of current areas for improvement Generate compact, complete HTML without missing or dead links Assessing the quality and relevance of outbound links from your site Detailed analytics about traffic sources, volume, and target keyword sources Complete keyword and stemmed keyword analytics Website ranking reports Diagnostics of website speed, visibility, and keyword density Conversion rates and in-depth analysis Site heuristics that improve your pages over time Visit UnReal Web Marketing Through our sister company, UnReal Web Marketing, our SEO program encompasses a comprehensive inbound marketing strategy, designed to draw high-quality leads to your content. Request a FREE SEO Health Check! Our SEO experts will assess your current SEO effectiveness and identify areas of possible improvement. Contact Us Pay Per Click Drive Instant Traffic Through PPC Reach the Right Audience at the Right Time | Maximize ROI Offered through our sister company, UnReal Web Marketing, our PPC advertising services deliver immediate results through highly targeted campaigns on platforms like Google Ads and Bing Ads, driving qualified traffic to your website. Our PPC specialists start with a comprehensive analysis of your business and competition to develop a customized strategy that aligns with your goals and budget. We continuously optimize ad copy for relevance, tracking key metrics to fine-tune your ads for optimal performance. Visit UnReal Web Marketing Why is SEO Like Blind Dating? Read our informatively interesting white paper to find out. LinkedInThis field is for... --- - Published: 2024-07-29 - Modified: 2025-04-29 - URL: https://reachmarketing.com/client-testimonials/ The Impact of Our Expertise Happy Customers are our Passion Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services. ”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved. ” VP Customer Insights & Analytics, Northwell Health “Reach Marketing has been an invaluable database and audience development partner. They have facilitated significant growth within our database and provided indispensable strategic support throughout the entire process. ” Vice President Regional Marketing / Database Marketing, Gartner ”We conducted a deep dive into 12 of the top data providers. After an exhaustive process we concluded that Reach Marketing’s database was by far the most accurate. They have enabled us to effectively penetrate key markets while improving results. ” Sr. Database Administrator, Chase “Since partnering with Reach Marketing for lead generation, we've seen a notable rise in qualified leads. Their professional approach and reliable results have exceeded our expectations. ” Senior Manager, Global Marketing, Bloomberg ”Reach Marketing’s lead generation services have significantly boosted our client acquisition. Their expertise and dedication have provided us with a steady stream of valuable leads. ” Director, Enrollment Marketing, Norwich University “The team at Reach Marketing is exceptional. Their expertise, professionalism, and dedication have driven impressive results for our lead generation efforts. ” Marketing Manager, SANS Institute ”Their team’s expertise and dedication have consistently delivered high-quality leads that align perfectly with our target audience. " Director of Marketing, CyberRisk Alliance “Reach Marketing's email marketing services improved our engagement and conversion rates. Their strategic approach and tailored campaigns made the difference. ” Sr. Manager, Brand Marketing, Liberty Mutual “Reach Marketing's list-building services have greatly expanded our contact database with high-quality leads. Their attention to detail and targeted approach have significantly boosted our outreach efforts. ” Marketing Director, VistaPrint “Reach Marketing's list-building services have enhanced our marketing campaigns. The quality and accuracy of the lists provided have led to improved engagement and better campaign results. " CEO, BridgeTower Media ”Reach Marketing’s evolutionary approach to list management exceeded our expectations of a list management firm. They outlined a comprehensive plan to optimize their expertise and technology with the quality of our audience. Maximizing revenue from our data asset is essential to our company’s success and we have entrusted that responsibility to Reach Marketing. ” Group Publisher, PMG360 “Reach Marketing's email marketing services have delivered exceptional results. The quality of their campaigns has increased our engagement rates. ” Director of Marketing, Bindertek "Reach anticipated our needs and provided a blueprint of innovative ideas customized for publishing files. Their expertise in the B2B space is comforting. ” Vice President Marketing & Audience Development, NAPCO Media “Reach Marketing's data hygiene services have greatly improved the accuracy of our... --- > Email Appends by Reach Marketing : Email Appending. What is Email Append? Email Append is a Reach Marketing data enhancement service that accurately appends deliverable, permission-approved email addresses to your customers' records for your specific needs. How Many Email Addresses Can you Append? Reach Marketing’s valuable and accurate B2B process yields match rates as high as 45% of your customer email addresses appended with valid deliverable email addresses. Also try Reverse Email Append - Published: 2024-07-29 - Modified: 2025-03-27 - URL: https://reachmarketing.com/email-append/ Email Append Services Email Append | Reverse Append Connect With Us Boost Engagement with Complete Contact Data Are you missing or do you have an email address but no other data? Our email append and reverse append services can help. Email append adds current email addresses to your existing records, while reverse append enriches your data by starting with an email address and adding essential contact details like names, phone numbers, and postal addresses. Speak With An Expert Expand Your ReachEmail AppendOur email append service is designed to enhance your marketing efforts by updating and enriching your customer database with accurate and current email addresses. By matching your existing customer data with verified email records, you can reach your audience online. We offer match rates as high as 20-50 percent, allowing you to enhance your customer file with valid deliverable email addresses with a single round of appends. Complete Profiles Reverse Append Reverse append starts with an email address and adds additional valuable contact information, such as names, phone numbers, and postal addresses. This process helps you build a more comprehensive and accurate profile of your customers, allowing for more personalized and targeted marketing efforts. = 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_14');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_14'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_14'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_14'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_14'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_14'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_14'). val;gformInitSpinner( 14, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_14'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_14'). text);}else{jQuery('#gform_14'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_14" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_14"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_14" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 14, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if (... --- > Maximizing List Rental Revenue with our Brilliantly, Innovative, and Evolutionary List Management Team. - Published: 2024-07-29 - Modified: 2025-03-27 - URL: https://reachmarketing.com/list-management/ Business List Management Connect With Us Reach Responsive Business Professionals Find Your Target Audience Select from our extensive range of targeted lists to amplify your campaign's success and achieve the results you’re aiming for. ARIZENT LISTS NAPCO MEDIA LISTS SEARCH ALL LISTS ReachResults Online Campaign Tracking System As a Marketer Targeted Outreach | Direct Connection Our list management solution helps you directly reach your ideal audience by identifying key firmographic and demographic segments and then aligning your offer with the most promising leads. Our partners offer access to their responsive lists of specialized professionals through email, phone, and postal channels. Through this preferred distribution channel, you gain access to their audiences via trusted, verified communications connecting you directly to your new prospects. Learn More As a Data Partner Valuable Resources | Revenue Potential Your prospect and customer lists are among your company’s most valuable resources. Leverage that value through our list management services and transform your data into a new revenue stream while bringing your leads exciting offers from a carefully curated group of partners. Whether your list is new to market or part of an established brand, our list management team has decades of experience maximizing your data’s revenue potential. With one of the largest databases in the industry and meticulous attention to data hygiene, we offer outstanding data security too. Learn More Put your business mailing list, email list, or customer database to work for you by becoming one of our list management partners, and we will: Give you personalized, world-class customer service Develop SEO-friendly data cards Use data enhancement to add value to your lists Prepare your data for mailers, brokers, and agencies Establish a brand identity through your lists Provide customized real-time reporting Promote cross-selling and up-selling opportunities with other partners Build Up Your Prospect File CompanyThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_1'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_1');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_1'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_1'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_1'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_1'). val;gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_1'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_1'). text);}else{jQuery('#gform_1'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" );... --- - Published: 2024-07-28 - Modified: 2024-08-23 - URL: https://reachmarketing.com/contact-lead-form/ Reach Marketing Speak with an expert. Let's connect. Please fill out the form, and we will get in touch with you shortly. FacebookThis field is for validation purposes and should be left unchanged. Name(Required) First Last Email(Required) PhoneMessage(Required)This field is hidden when viewing the formInterest gform. initializeOnLoaded( function {gformInitSpinner( 25, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_25'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_25');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_25'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_25'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_25'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_25'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_25'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_25'). val;gformInitSpinner( 25, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_25'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_25'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_25'). text);}else{jQuery('#gform_25'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_25" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_25"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_25" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 25, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 25) {if(typeof Placeholders ! = 'undefined'){ Placeholders. enable; }} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_25" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_25"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_25" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired... --- - Published: 2024-07-28 - Modified: 2024-09-05 - URL: https://reachmarketing.com/case-studies/ Reach Marketing Case Studies Case Study: Outbound Marketing for Lead Generation Solution: MQL Program --- - Published: 2024-07-28 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/crafting-campaigns-that-react-to-customer-behavior-modal/ Reach Marketing White Papers URLThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_16'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_16');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_16'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_16'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_16'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_16'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_16'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_16'). val;gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_16'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_16'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_16'). text);}else{jQuery('#gform_16'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_16" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_16"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_16" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 16, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 16) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_16" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_16"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_16" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 16, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-28 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/ensuring-accuracy-and-efficiency-the-critical-role-of-data-hygiene/ Reach Marketing White Papers EmailThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_7'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_7'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_7'). text);}else{jQuery('#gform_7'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_7"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 7, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 7) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_7" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_7"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_7" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 7, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-28 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/leveraging-data-integration-for-enhanced-marketing-outcomes/ Reach Marketing White Papers EmailThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_6'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_6'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_6'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_6'). text);}else{jQuery('#gform_6'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_6" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_6"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_6" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 6, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 6) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_6" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_6"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_6" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 6, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-28 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/b2b-lead-gen-78-strategies-that-get-results/ Reach Marketing White Papers X/TwitterThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 3, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_3'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_3');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_3'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_3'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_3'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_3'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_3'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_3'). val;gformInitSpinner( 3, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_3'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_3'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_3'). text);}else{jQuery('#gform_3'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_3" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_3"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_3" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 3, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 3) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_3" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_3"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_3" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 3, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/the-seven-keys-to-killer-email-creative-modal/ Reach Marketing White Papers URLThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 17, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_17'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_17');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_17'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_17'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_17'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_17'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_17'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_17'). val;gformInitSpinner( 17, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_17'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_17'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_17'). text);}else{jQuery('#gform_17'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_17" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_17"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_17" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 17, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 17) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_17" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_17"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_17" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 17, 1 ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/the-iou-principle/ Reach Marketing White Papers InstagramThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 14, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_14'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_14');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_14'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_14'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_14'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_14'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_14'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_14'). val;gformInitSpinner( 14, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_14'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_14'). text);}else{jQuery('#gform_14'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_14" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_14"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_14" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 14, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 14) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_14" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_14"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_14" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 14, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/the-critical-role-of-marketing-qualified-leads-in-lead-generation-success-modal/ Reach Marketing White Papers CompanyThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 21, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_21'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_21');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_21'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_21'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_21'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_21'). val;gformInitSpinner( 21, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_21'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_21'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_21'). text);}else{jQuery('#gform_21'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_21" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_21"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_21" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 21, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 21) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_21" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_21"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_21" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 21, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/prospecting-for-leads-modal/ Reach Marketing White Papers CompanyThis field is for validation purposes and should be left unchanged. 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First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_1'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_1');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_1'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_1'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_1'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_1'). val;gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_1'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_1'). text);}else{jQuery('#gform_1'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_1"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 1, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 1) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_1"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 1, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-27 - Modified: 2024-07-27 - URL: https://reachmarketing.com/email-glossary/ Reach Marketing Email Glossary A Abandoned Cart Email: A follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Above-the-Fold: The area of an email that displays at the top of the email before the viewer scrolls. A/B Testing: A randomized experimentation process where two or more versions of a variable of a page element are shown to different segments of an audience at the same time to determine which version leaves the maximum impact. Also known as Split Testing. Acquisition Marketing: Implementing content and advertising strategies to market your products and services to bring prospects down the marketing funnel from brand awareness to purchase decision. Active Subscriber: Someone who has bought or renewed a subscription within the last stated period of time that is still in effect. Adaptive Email Design: Email that is customized for the viewer’s user's chosen device. Also known as Responsive Email Design. Alt Text: Text used within HTML code on the tag to describe the appearance and function of an image on a page that is displayed when the image is blocked and when recipients mouse over the image. Animated GIF: (Graphics Interchange Format) An image file that displays multiple images or frames sequentially over time, sometimes in a loop. AOL: An American web portal and online service provider. Attachment: A computer file sent along with an email message that is not recommended for promotional emails because of malware potential. Authentication: Data encoded into every email message that tells where the email came from and which servers relayed the information.   Autoresponder: An automated message or series of messages.   B Best Practices: Professional procedures that generally produce the best results or minimize risk and are accepted or prescribed as being correct or most effective. Blacklist - A list of senders of spam that denotes IP addresses as spammer IPs, impeding email deliverability. Blocked: When an inbox provider stops your emails from being delivered to their clients. Body Copy: The main text, images, and other content inside your email that becomes visible once opened. Bounced: An email that could not be delivered. Bounce Rate - The rate at which your emails are not delivered. Your bounce rate should be less than 5%. Broadcast Email: An email that is sent to all subscribers. Bulk eMail - Large scale email marketing sends in which identical content goes to a large group of people. Bulletproof Button: Buttons built with code instead of images that will show even when email images are blocked. C Call-To-Action: Also known as CTA.  A design to prompt an immediate response or encourage an immediate sale. CAN-SPAM – Acronym for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. A law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for Act violations.   CAPTCHA: Anti-bot security mechanism for forms. Challenger: The design or process you are testing against your existing champion in an A/B test. Champion: In an A/B... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/25-email-elements-to-test-modal/ Reach Marketing White Papers URLThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 12, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_12'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_12');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_12'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_12'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_12'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_12'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_12'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_12'). val;gformInitSpinner( 12, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_12'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_12'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_12'). text);}else{jQuery('#gform_12'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_12" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_12"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_12" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 12, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 12) {} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_12" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_12"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_12" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 12, 1 ); if ( visibilityTestDiv )... --- - Published: 2024-07-27 - Modified: 2024-08-22 - URL: https://reachmarketing.com/white-papers/nurturing-warm-leads-modal/ Reach Marketing White Papers InstagramThis field is for validation purposes and should be left unchanged. 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Clarify jargon, boost your strategy, and align marketing with growth.” - Published: 2024-07-27 - Modified: 2025-10-01 - URL: https://reachmarketing.com/marketing-glossary/ Reach Marketing Lead Generation Glossary A ABC: Acronym for “always be closing”. A “motivational” phrase used to describe a sales strategy about how a salesperson should always look for new prospects to pitch their products or services to, and to ultimately complete a sale. ABM: Acronym for account-based marketing. ABM concentrates resources on a set of target accounts within a market and creates personalized campaigns designed to engage each account. A/B Testing: A/B testing is randomized testing done between two or more variables to determine which variable performs better. Also known as Split Testing. Account Executive: A sales specialist whose responsibility includes nurturing and growing the company’s relationships with house accounts. They may also be responsible for converting qualified leads into paying customers. Accurate Leads: Highly-accurate, triple-verified, business email contacts from Reach Marketing. Analytics: Analytics is the active study of different types of data with the aim of discovering meaningful patterns and translating these into insight (such as historical analyses and forecasts), or action (such as those intended to improve business performance). AIDA: Acronym for Awareness, Interest, Desire, and Action. The AIDA model represents the stages a customer goes through in the buying journey. Appointment Leads: High-quality leads from Reach Marketing that are currently engaging with content related to your products and services. Artificial Intelligence (AI): Intelligence demonstrated by machines. In marketing, AI tools use data to learn how to best communicate with customers, then serve them tailored messages. Asset: This is content that includes brochures, webinars, videos, tutorials, guides, e-books, reports, infographics etc. used to educate customers and prospects. Authority Marketing: Positioning a person or an organization as the leader and expert in their industry, community, and marketplace to command influence over all competitors. B B2B: Acronym for Business-to-Business. B2B Lead Generation: The process of identifying ideal business customers for your product or service and then attracting them to buy your product and services. B2B Multi-Channel Prospecting Database: A list comprised of postal, email and telemarketing records of decision-makers qualified on the basis of certain criteria like target industry, employee size, job title, geographic location etc. B2B Sales Lead: A potential business consumer of your company’s product or service who have expressed interest in your offerings and shared contact information. B2C: Acronym for Business-to-Consumer. BANT:Acronym for Budget, Authority, Need, and Time. A method for qualifying probable sales prospects. You want to talk to qualified leads who have the budget, authority, need, and time for your product or service. Blog: An online place to post about a wide range of topics about your organization, products, and services. Blogging helps SEO and brings in website traffic and lead generation. BOFU: Bottom of the funnel is the final stage in the buyer’s journey where they are making the final decision to buy from you or a competitor. This is where you convert prospects into customers. Bounce Rate: The percentage of visitors who land on a page of your website or a landing page without navigating further or clicking on anything. A high bounce... --- - Published: 2024-07-25 - Modified: 2025-09-07 - URL: https://reachmarketing.com/careers/ Reach Marketing Career Opportunities Reach Marketing serves direct mail marketers, digital marketers, and email marketers. We offer excellent on-the-job training, competitive salary and benefits. View Our Job Postings Marketing Automation Manager Please send your resume and cover to: careers@reachmarketing. com --- - Published: 2024-07-23 - Modified: 2025-05-30 - URL: https://reachmarketing.com/about/ About Us Reach Marketing: Paving Your Path to Marketing Success Our Mission To deliver targeted, cost-effective marketing solutions with exceptional customer service, expert counsel, and cutting-edge technologies. Our Vision To lead in data-driven marketing technology and lead generation solutions through innovation and advanced product development. Our Values We value integrity, excellence, and innovation, delivering quality results and staying committed to our clients, partners, and employees. Who We Are Since 2011, Reach Marketing has been a leader in marketing technology consultancy and B2B lead generation. We guide businesses to marketing success by delivering solutions that exceed strategic goals. Our Approach: Navigating Together We act as your marketing navigators, providing insights, technology, and tools to meet your unique challenges and drive your vision forward. Expertise in Seamless Integration Our expertise in omnichannel databases ensures smooth integration across technology platforms, making us a key partner in your marketing strategy. High Quality B2B Lead Generation We focus on B2B lead generation with targeted email campaigns, data-driven insights, and multi-channel outreach to build a pipeline of qualified leads. Commitment to Excellence: Going Beyond Exceeding expectations is our standard, driven by our commitment to your success. A Team of Visionaries Based in Pearl River, NY, our team of lead generation experts, data scientists, developers, and digital strategists provide specialized support to propel your marketing efforts. Core Services Enhancing Your Marketing Capabilities B2B Lead Generation: We specialize in List Building, Email Marketing, and campaigns that generate MQLs and SQLs, merging strategic outreach with data-driven insights to maximize engagement and conversion. Marketing Technology: We take a holistic approach to marketing technology, optimizing and enhancing your marketing efforts. Our Marketing Automation Consulting services include platform optimization, business intelligence, email deliverability and campaign management. Our Application Development services deliver custom solutions tailored to your needs, ensuring seamless API integration and strengthening your marketing technology ecosystem. Additionally, our comprehensive Database Services ensure that your strategies are grounded in accurate, actionable data, supporting informed marketing decisions and driving success. Marketo Sales Partner of the Year Marketo honors the best and brightest in marketing automation each year with its Revvie Awards. We’re thrilled to have won the Revvie Award win Marketo Sales Partner of the Year! Here’s what the Marketo team had to say: “This dedicated group of certified Marketo experts, consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers has driven joint customer wins and quickly set these companies up for success. ” Our Journey The Evolution of Reach Marketing 2025In the Fast Lane Reach Marketing accelerates ahead with new, innovative B2B lead generation solutions. 2022Ultimate Service Reach Marketing rounds the turn with a growing national presence. 2021Going the Distance Reach Marketing celebrates 10 years of providing data-driven solutions to its valued customers 2019Adding More Fuel Reach Marketing acquires UnReal Web Marketing’s award-winning search, social media, web design, and digital analytics business. 2018Driving Forward Responding to our clients’ CRM integration needs, Reach Marketing launches the Sales and Marketing Automation division. 2017Finding the Winner’s Circle Reach Marketing expands... --- - Published: 2024-07-22 - Modified: 2024-07-25 - URL: https://reachmarketing.com/contact-us/ Reach Marketing Contact Us Thanks for visiting our site. We look forward to hearing from you. How can we help you? EmailThis field is for validation purposes and should be left unchanged. Name(Required) First Last Company Name(Required)Job TitleEmail(Required) Phone (required)(Required)What Solution Are You Interested InPlease SelectApplication DevelopmentData EnrichmentData HygieneData LicenseData WarehouseEmail DeliverabilityEmail MarketingLead GenerationMarketing AutomationPPCSEOWeb DesignMessage(Required)How Did You Hear About UsPlease SelectAdEmailReferralSearchSocialOtherThis field is hidden when viewing the formInterest gform. initializeOnLoaded( function {gformInitSpinner( 5, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_5'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_5');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_5'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_5'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_5'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_5'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_5'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_5'). val;gformInitSpinner( 5, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_5'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_5'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_5'). text);}else{jQuery('#gform_5'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_5" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id = "gform_visibility_test_5"; gformWrapperDiv. insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document. getElementById( "gform_visibility_test_5" ); let postRenderFired = false; function triggerPostRender { if ( postRenderFired ) { return; } postRenderFired = true; gform. core. triggerPostRenderEvents( 5, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv. parentNode. removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function { var context = this, args = arguments; var later = function { timeout = null; if ( ! immediate ) func. apply( context, args ); }; var callNow = immediate && ! timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func. apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function { triggerPostRender; }, 200 ); if ( visibilityTestDiv && visibilityTestDiv. offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); gform. initializeOnLoaded( function { jQuery(document). on('gform_post_render', function(event, formId, currentPage){if(formId == 5) {if(typeof Placeholders ! = 'undefined'){ Placeholders. enable; }} } );jQuery(document). on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); gform. initializeOnLoaded( function {jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document. getElementById( "gform_wrapper_5" ); if ( gformWrapperDiv ) { const visibilitySpan = document. createElement( "span" ); visibilitySpan. id =... --- - Published: 2024-07-20 - Modified: 2025-03-27 - URL: https://reachmarketing.com/marketing-technology/application-development/apis/ Scalable Marketing Technology API Services Connect Your Systems and Tools Efficiently Connect With Us Why Reach? Increase the Functionality of Your Marketing Technology Whether you're looking to streamline operations, enhance user experience, or integrate complex systems, our API services are tailored to meet your distinct goals. Best-in-Class API Selection We connect you with industry-leading API providers, ensuring high-quality and reliable data integration for your marketing objectives. Streamlined Efficiency Our API solutions are chosen for their ability to streamline workflows, saving you time and enhancing marketing efficiency. Secure and Dependable Prioritizing security and dependability, we ensure that your data remains protected while facilitating smooth and consistent access. Speak With An Expert APIs: The Key to Streamlining and Optimizing Your Marketing Technology APIs play a crucial role in enhancing marketing technology by enabling seamless integration between various tools and platforms. They facilitate the automation of marketing processes, allowing for efficient data transfer and synchronization across systems such as CRM, social media, and email marketing platforms. By leveraging APIs, marketers can access detailed analytics, manage ad campaigns, and personalize customer interactions, ultimately driving better engagement and results. At Reach, we specialize in connecting you with industry-leading API providers and delivering high-quality and reliable data integration solutions. Our expert team ensures that your marketing technology stack is optimized for peak performance, empowering you to streamline operations, gain valuable insights, and achieve your marketing objectives with ease. Database APIs Analytics APIs CRM Enhancement APIsWeb APIsCloud Service APIsOperating System APIsDirect Marketing & Social Media APIsThird-Party Data Integration APIs Database APIs With Database APIs, your applications can seamlessly interact with systems like Microsoft SQL Server and MySQL to efficiently retrieve, update, and manage data. These tools empower you to maintain the integrity and performance of your data-driven applications, ensuring reliable access to vital business information when you need it most. Our experts help you implement and optimize these APIs to fit your unique needs, enabling smooth integration and better decision-making. Marketing Analytics APIs Marketing Analytics APIs give you access to detailed insights from top-tier providers like Tableau and Google Analytics. These tools empower you to understand performance metrics and refine your strategies for maximum impact. Our experts work with you to implement and customize these APIs, ensuring they align with your goals and deliver the actionable insights you need to succeed. CRM Enhancement APIs APIs from top providers like Salesforce and HubSpot empower you to enhance your CRM systems, providing a comprehensive view of customer interactions for more personalized engagements. Our experts help you integrate and optimize these APIs, ensuring they align with your business needs and deliver meaningful insights to strengthen customer relationships. Web APIs Web APIs enable you to seamlessly connect your software applications with a variety of online services and platforms. This integration allows for real-time data exchange and access to external functionalities, such as social media feeds or online payment systems, enhancing the capabilities of your applications and improving user engagement. Examples include Twitter API, Google Maps API, and PayPal API. Cloud Service... --- - Published: 2024-07-18 - Modified: 2025-08-25 - URL: https://reachmarketing.com/marketing-technology/database-services/data-hygiene/ Keep your data accurate, up-to-date, and ready for action. Data Hygiene Services Cleanse | Append | Enhance Connect With Us Why Reach? Reach Customers More Effectively Our solutions ensure accurate data management and empower you to make informed business decisions, all while lowering your marketing expenses. Proven Expertise Our extensive knowledge and years of experience in data hygiene ensures your data is clean, accurate, and reliable. Our proven methodologies and best practices guarantee top-notch data quality. Comprehensive Solutions We provide a wide range of data hygiene services. Our solutions are designed to address every aspect of data hygiene, ensuring your data remains current, accurate, and actionable. Cost-Efficiency By reducing errors and maintaining accurate contact information, we help you minimize wasted resources and enhance your return on investment. Speak With A Data Expert Enhance Your Data Efficiency Clean, well-maintained data leads to more targeted marketing campaigns, better customer insights, and improved decision-making. Reach Marketing enhances your data hygiene practices, offering services that maintain data accuracy, prevent data decay, and improve overall data quality. This positively impacts your marketing campaigns and business operations, maximizing your return on investment. Data CleanseGuarantee Data AccuracyWe meticulously scrub your databases to correct or eliminate corrupt, incorrect, or improperly formatted data, ensuring your records are pristine and accurate. Error Correction: Address inaccuracies to ensure data correctness. Removing Duplicates: Eliminate duplicate entries to maintain data uniqueness. Standardization: Harmonize formats and data values for uniformity and easier management. Normalization: Standardize data to ensure consistency and compatibility across different systems. Data Verification Ensure Data ReliabilityOur data verification process is thorough and precise, guaranteeing the reliability and accuracy of your data. Validation Checks: Implement protocols to verify data accuracy. Reference Comparison: Cross-check data against reliable sources to confirm validityConsistency Checks: Ensure uniformity and consistency across data sets. Audit Trails: Maintain detailed records of verification processes for transparency and accountability Data AppendExpand Your Data's ReachWe enhance your existing records with additional, up-to-date, and relevant information, filling in gaps and expanding the comprehensiveness of your database. Email Append: Add current email addresses to your contact lists. Postal Append: Update mailing addresses to keep contact information current. Reverse Append: Associate more detailed data points with existing contact information. Enrichment: Augment records with deeper insights such as demographics, firmographics, behaviors, or additional contact details. Contact Us Today to Get Started Reactivation Model Customers' behaviors and engagement levels vary, necessitating personalized communication strategies. Generalized approaches or lack of communication are common missteps in marketing. A distinct strategy is needed for actively engaged customers compared to those who haven’t interacted in a while. Our reactivation model plays a crucial role here, identifying disengaged prospects who are still viable for win-back programs and filtering out those unlikely to yield returns. This targeted approach helps in effectively converting leads into loyal customers. Benefits: Target Communications with Laser Accuracy Enjoy Greater Win-back Potential Improve Personalization Gain Greater Prospecting Effectiveness Let's Discuss Need Help with Data Hygiene? Every data point matters. Start your journey to a robust, efficient, and scalable data... --- - Published: 2024-07-17 - Modified: 2025-09-02 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/email-deliverability/ Engagement is the Key to Inbox Penetration Email Deliverability Services Ensure Your Email Campaigns Reach Your Audience’s Inboxes Connect With Us Why Reach? Secure Your Email's Path to the Right Inbox Leverage our expertise to navigate the challenges of email deliverability and ensure your messages reach their intended recipients. Proven Expertise Our team possesses deep knowledge in the intricate field of email deliverability. Customized Solutions We tailor our services to meet your distinct needs. Focused on Tangible Outcomes We aim to noticeably improve your email marketing results. All-Encompassing Strategies We handle all facets of email deliverability, from technical setups to content advisement. Speak With An Email Expert Solutions That Boost Your Email Success Our Email Deliverability Consulting Services refine your email campaigns, ensuring they not only reach your audience’s inboxes but also effectively engage them. Identify and Evaluate Engagement Analysis and Performance OptimizationEngagement Analysis: Identify your most engaged customers to improve overall inbox placement. Performance Optimization: Evaluate your email strategies to target problematic campaign practices. Adapt and ImplementSpam Filter NavigationFilter Mechanics: Understand and adapt to how spam filters impact your emails. Adaptive Strategies: Implement techniques to minimize emails being marked as spam. Analyze and Apply Sender Reputation ManagementReputation Assessment: Analyze and identify factors affecting your sender reputation. Enhancement Techniques: Apply strategies to improve and maintain a positive reputation for ongoing email success. Validate and Adjust Email AuthenticationEngagement Analysis: Identify your most engaged customers to improve overall inbox placement. Protocol Validation: Implement SPF, DKIM, and DMARC to authenticate your emails. Continuous Monitoring: Ensure ongoing compliance and make necessary adjustments. Cleanse and Monitor List Hygiene and ManagementList Cleansing: Remove inactive and disengaged records and manage opt-outs and hard bounces in real-time. Management: Monitor IP addresses and domains to ensure trust with ISPs and avoid blacklisting. Deliver and EnhanceInsightful ReportingPerformance Insights: Deliver detailed reports on email campaign performance. Strategy Refinement: Provide data-driven insights for continuous strategy enhancement. Contact Us Today to Get Started The Importance of Email Deliverability Effective email deliverability goes beyond avoiding spam filters; it’s about achieving optimal inbox placement and maintaining a strong sender reputation. In a recent study, it was found that improving email deliverability rates by just 5% can lead to an increase in email conversion rates by up to 15%! What's a Sender Score? A Sender Score is a numerical representation of the reputation of an email sender's IP address, typically ranging from 0 to 100. It is calculated based on various factors such as complaint rates, bounce rates, and spam trap hits. A higher Sender Score indicates a better reputation, leading to improved email deliverability rates and ensuring that emails reach the recipients' inboxes rather than their spam folders. Maintaining a high Sender Score is crucial for successful email marketing campaigns. Let’s turn your email strategy into a success story With Reach Marketing, every email counts. Start your journey to impactful, results-driven email campaigns now! Contact Us Boost Your Email Marketing Effectiveness EmailThis field is for validation purposes and should be left unchanged. Please fill out... --- - Published: 2024-07-17 - Modified: 2025-09-25 - URL: https://reachmarketing.com/marketing-technology/database-services/data-warehouse/ Consulting, Implementation, and Support Data Warehouse Services Efficient | Scalable | Secure Connect With Us Why Reach? Improve Data Management with a Robust Data Warehouse We adopt a holistic approach to data automation, not just collecting data but integrating and utilizing it intelligently for strategic decision-making and operational efficiency. Platform Agnostic We select the most suitable tools for your needs, whether it's cloud-based data warehouses, on-premises solutions, or hybrid environments. Advanced Expertise Leverage our team’s deep knowledge of cutting-edge data management technologies. Client-Centric Service We’re committed to enduring partnerships, providing personalized service and ongoing support. Secure and Scalable Our solutions are designed to expand with your business, ensuring the utmost security and integrity of your data. Speak With An Expert Expertise Across Platforms Reach Marketing excels in working with a wide range of data platforms, ensuring optimal performance and integration for all your data needs. We pride ourselves on being platform-agnostic, meaning we don't force you into a one-size-fits-all solution. Instead, we tailor our services to fit your specific requirements, leveraging the best technology for your unique situation. Focus on Snowflake We specialize in Snowflake, renowned for its outstanding performance, flexibility, and cost-effectiveness. Our deep expertise with Snowflake allows us to provide you with a robust and scalable data solution that meets your business goals efficiently. Enhance Your Data Efficiency Our Data Warehouse Solutions are dedicated to optimizing your data management, ensuring seamless integration, storage, and accessibility. Data Warehouse Thoughtful DesignReceive a customized data warehousing strategy developed by our consultants including engineered requirements, solution architecture, governance policies, data model design, and ETL/ELT workflows. Data Integration PlatformDevelopment and ImplementationWe deliver tailored platforms that seamlessly integrate data sources. Our efficient ETL/ELT pipelines ensure accurate processing, while rigorous testing guarantees reliability for your business intelligence and analytics. Scalable Data Ecosystem Data MigrationExperience a seamless transition to a more scalable and efficient data environment with our cloud expertise. We minimize downtime and ensure data integrity during migration, securely transferring data from legacy systems to robust, modern platforms. Automated Data Framework Data AutomationLeverage tailored automation solutions for your unique processes. Our expertise in ERP, CMS, and legacy systems enables the creation of custom workflows that optimize data management, reduce manual tasks, and increase efficiency. Optimized Data Flow System Streamlined Data PipelinesAchieve peak efficiency with optimized data pipelines that handle large data volumes seamlessly. Our ETL processes extract data from multiple sources, transform it into the required format, and deliver it swiftly and accurately to your integration platform. Analytics-Ready Data InfrastructureTraining and SupportReceive ongoing training for your in-house team and expert support to identify and resolve performance issues. We ensure stable, timely data flow while reducing storage and processing costs. Contact Us Today to Get Started ETL (Extract, Transform, Load) Our team skillfully employs ETL processes to enhance the utility of your data. By extracting data from various sources, transforming it into a suitable format, and loading it into your data warehouse, we ensure your data is accurate, consistent, and readily available for analysis. This streamlined... --- - Published: 2024-07-17 - Modified: 2025-09-02 - URL: https://reachmarketing.com/marketing-technology/application-development/data-integration/ Revolutionize Your Data Landscape Data Integration Services Combine Data From Diverse Sources to Provide a Unified View Connect With Us Why Reach? Streamline Your Data Flow We focus on helping you utilize your data more efficiently and effectively so you get the most value from your data resources. Advanced Experience Leverage our team's in-depth knowledge of cutting-edge data integration technologies to achieve seamless solutions. Customized Solutions Our solutions are tailored to address your unique marketing challenges and goals. Client-Centric Service We foster lasting partnerships by delivering personalized care and continuous support tailored to your needs. Secure and Scalable Our solutions grow with your business, delivering robust security and maintaining data integrity at every stage. Speak With An Expert Enhance Your Data Efficiency Our Data Integration Services streamline your data management, ensuring smooth integration, efficient storage, and accessibility. Cohesion Source System IntegrationIntegrate disparate data sources, whether on-premises or in the cloud, to create a cohesive data environment. This includes connecting databases, applications, and third-party systems for a unified data landscape. Validation Data Cleansing and TransformationEnsure your data is clean, accurate, and correctly formatted to meet specific needs. This process prepares your data for precise analysis and reporting, providing clearer insights. Migration ETL Processes Leverage robust ETL processes to efficiently extract data from multiple sources, transform it according to business rules, and load it into your data warehouse or target systems, ensuring data is where it's needed, when it's needed. SynchronizationReal-Time Data IntegrationMaintain up-to-date data ready for decision-making with real-time integration solutions, including streaming data and synchronization. This ensures timely and relevant data insights. StandardizationData Governance and Quality Management Ensure the integrity and accuracy of your integrated data with comprehensive data governance frameworks and quality management processes, keeping your data reliable and trustworthy. CustomizationTailored Integration SolutionsUnlike one-size-fits-all approaches, our tailored strategies address your unique marketing challenges and goals, ensuring optimal alignment with your objectives. Contact Us Today to Get Started API Management Our expert handling of API (Application Programming Interfaces) management streamlines data transfer between your diverse systems and applications. This approach not only enhances system interoperability but also ensures that your business enjoys more efficient and reliable access to critical data. Learn More Need Help with Data Integration? Improve your data management with our integration services. Reach out to get started. Contact Us Benefits of Integrating Your Data Improved Decision Making Enhanced Efficiency Greater Accuracy and Consistency Comprehensive Insights Better Customer Experience Smarter Marketing Via Data Integration InstagramThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'),... --- - Published: 2024-07-17 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/application-development/custom-applications/ Marketing Application Development Custom Applications Improve Targeting, Automate Workflows, and Enhance Customer Engagement Connect With Us Why Reach? Improve Operations, Engage Customers, and Drive Growth We create solutions that are not just about technology, but about driving real results for your business, connecting you more effectively with your audience. Cutting-Edge Technology We leverage the latest advancements to ensure your custom marketing apps stay current and future-ready. Advanced Expertise Our team excels in creating custom marketing applications with proven methodologies and best practices. Client-Centric Approach We build lasting partnerships by delivering personalized service and continuous support. Secure and Scalable Our solutions grow with your business, ensuring data security and integrity at every step. Speak With An Expert Specialized App Development Services Our Custom Application Solutions enable more effective targeting, streamlined campaign management, and improved data-driven decision-making. Tailored Marketing Solutions Streamline Data and Optimize DecisionsCustom-built to align with your marketing goals, simplifying data collection and analysis for smarter, data-driven decisions. Benefits: Customized to Business Needs, Advanced Data Integration. Enhanced Data Analytics Tools Unlock Actionable Audience InsightsApplications that deliver deeper audience insights, empowering you to craft targeted and effective marketing campaigns. Benefits: Real-Time Analytics, Comprehensive Customer Profiles. CRM Optimization ToolsTransform Customer InteractionsEnhance your CRM for a unified view of customer relationships, driving more personalized and impactful engagements. Benefits: Seamless CRM Integration, Superior Customer Data Management. Contact Us Today to Get Started Our Custom App Development Process Our custom application development process is meticulously crafted to deliver high-quality, tailored solutions. Driven by our commitment to excellence and customer satisfaction, we aim to exceed your expectations. This process consists of five essential steps, each designed to ensure your application meets your business needs. Step 1Step 2Step 3Step 4Step 5 Planning and Research: Our custom marketing application development process begins with a thorough understanding of your business needs and goals. We collaborate closely with you to gather requirements and define the project's scope. Design and Prototype: Our expert team designs a tailored solution, focusing on user experience and seamless integration with your existing systems. Code Development: We then move to development, where we utilize the latest technologies and best practices to build your application. Testing and Optimization: Rigorous testing ensures the application is reliable and meets your expectations. Release and Maintenance: We provide ongoing support and maintenance to ensure the application continues to perform optimally and evolves with your business needs. Need Help with a Custom Application? Contact us to discover how our custom application solutions can transform your data into strategic marketing advantages. Contact Us Smarter Marketing Via Data Integration CompanyThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form... --- - Published: 2024-07-16 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/database-services/ Advanced Marketing Technology Database Services Performance Optimization | Cost-Efficiency | Informed Decision-making. Connect With Us Why Reach? Your Data. Our Commitment. Our exceptional database services team collaborates closely with your team to craft an optimal data strategy, establish scalable data infrastructures, efficiently manage your data, and provide insights to guide your decisions. Expert Data Management We centralize your data into a single, organized system for accurate information and better business decisions. Customized Solutions We offer tailored services to fit your specific needs, building and maintaining a data infrastructure aligned with your marketing goals. Improved Data Quality We improve data quality and accessibility, streamlining processes for effective marketing and operations. Scalability & Adaptability We offer scalable solutions that keep your data organized and accessible as your business grows. Speak With An Expert What Can You Achieve with Robust Data? Our database services will help you streamline your data management processes, automate repetitive tasks, and integrate various data sources for seamless information flow. You can develop custom solutions tailored to your unique data needs, enhance customer engagement through precise and accessible data, and gain real-time insights with advanced analytics. Additionally, our scalable solutions ensure your database infrastructure grows with your business, maintaining efficiency and relevance. CentralizationData Warehouse SolutionsOur data warehousing services centralize your data in a secure, accessible environment, boosting your capabilities for customer engagement, insightful analytics, and strategic decision-making. Learn More VerificationData HygieneServicesOur Data Hygiene services ensure your database is free of errors, redundancies, and outdated information, enabling precise personalization and more meaningful customer interactions while saving you money by reducing wasted resources. Learn More UnificationDuplicate Identification Duplicate data can clutter systems and hinder marketing strategies. Our Duplicate Identification service uses sophisticated algorithms to detect and eliminate duplicates, streamlining data management for more effective marketing. Learn More Are you ready to improve your data strategy? Contact us today to discover how our database services can optimize your operations for superior, data-driven results. Contact Us The Critical Role of Data Hygiene NameThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_7'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_7');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_7'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_7'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_7'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_7'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_7'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_7'). val;gformInitSpinner( 7, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_7'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_7'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_7'). text);}else{jQuery('#gform_7'). append(contents);if(window)... --- - Published: 2024-07-16 - Modified: 2025-05-23 - URL: https://reachmarketing.com/marketing-technology/application-development/ Advanced Marketing Technology Application Development for Marketers Streamline operations, gain deeper insights into your audience, and engage with your target audience more effectively. Connect With Us Why Reach? Innovative Solutions for Your Vision Whether you're looking to integrate marketing platforms with APIs, develop a custom tool for your unique workflow, or streamline data integration for better decision-making, our team is here to support you at every stage. Proven Expertise With 14+ years in marketing technology, we specialize in helping you engage your audience and achieve your business goals. Tailored Solutions We develop customized applications designed to streamline your marketing processes and achieve measurable success. Client-Centric Approach We collaborate with you to deliver efficient, user-friendly, and scalable applications that keep your business competitive. Scalable Development Our solutions grow with your needs, ensuring your applications stay effective and relevant. Speak With An Expert What Can You Achieve with Application Development? Our application development services will help you streamline your marketing processes, automate repetitive tasks, and integrate various platforms for seamless data flow. You can create custom tools tailored to your unique workflow, enhance customer engagement through personalized experiences, and gain real-time insights with advanced analytics. Additionally, our scalable solutions ensure your applications grow with your business, maintaining efficiency and relevance. InteractionAPIsOur application developers specialize in integrating APIs to enhance your business applications with better functionality, improved user experience, and seamless data exchange. Learn More CustomizationCustom ApplicationsWe recognize that off-the-shelf tools may not suffice for your distinct needs. Our developers are dedicated to crafting software that precisely aligns with your marketing goals. Learn More ConsolidationData IntegrationEffective marketing starts with comprehensive data. Our integration services deliver accurate, timely information from multiple sources, empowering smarter strategies and decisions. Learn More Need help with Application Development? Contact us today to explore how our application development services can transform your marketing strategy and drive superior results! Contact Us Smarter Marketing Via Data Integration CommentsThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_6'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_6');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_6'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_6'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_6'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_6'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_6'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_6'). val;gformInitSpinner( 6, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window = false;}else if(! is_redirect){var confirmation_content = jQuery(this). contents. find('. GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_6'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_6'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_6'). text);}else{jQuery('#gform_6'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv... --- - Published: 2024-07-16 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/database-services/duplicate-identification/ Enhance Data Integrity Duplicate Identification Services Eliminate duplicate records to effectively connect with your customers. Contact Us Today to Get Started Benefits The Impact of Duplicate-Free Data Improved Data Quality Identifying and removing duplicate records ensures that your data is accurate, consistent, and reliable. This leads to better data integrity and trustworthiness. Cost Savings Eliminating duplicates decreases the amount of unnecessary data processing. It also minimizes the risk of redundant communications. Streamlined Data Integration Clean data simplifies the process of integrating data from multiple sources, making it easier to create a unified view of the information and derive meaningful insights. Regulatory Compliance Maintaining accurate and consistent data helps your organization comply with data protection regulations and industry standards, reducing the risk of penalties and legal issues. Speak With a Data Expert Start Strong Eliminate Duplicate Records We focus on detecting and resolving duplicate records in your databases or lists to improve data quality, reduce costs, and enhance operational efficiency. Initial Matching Initial matching uses algorithms to identify records that are likely duplicates based on initial data points. This can include recognizing files with university initials, middle initials, or other similar details that might indicate identical records. Phonetic Matching Phonetic matching employs sophisticated algorithms to recognize when words and names sound alike but may be spelled differently. For example, it can differentiate between “Gene” and “Jean,” which older marketing software might not distinguish. Fuzzy Matching This involves detecting and correcting typographical errors and transpositions. Fuzzy matching algorithms find and address these errors to ensure that minor mistakes do not result in duplicate records. Nickname Lexicons Nickname lexicons identify and merge records that may have been created due to the use of different nicknames. For instance, a person named "Robert" might also appear as "Bob," "Rob," or "Bobby," merging these records appropriately. . Data Standardization Data standardization ensures that data follows a consistent format and structure, making it easier to identify duplicates. Connect With Us Ready to optimize your data? Connect with us today to discover how our Duplication Identification Services can streamline your data processes, ensuring accuracy and efficiency Contact Us Identify Top Prospects With Lead Scoring PhoneThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 19, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_19'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_19');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_19'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_19'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_19'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_19'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document). scrollTop(jQuery('#gform_wrapper_19'). offset. top - mt); }, 50 );if(window) {gformInitDatepicker;}if(window) {gformInitPriceFields;}var current_page = jQuery('#gform_source_page_number_19'). val;gformInitSpinner( 19, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery(document). trigger('gform_page_loaded', );window =... --- - Published: 2024-07-16 - Modified: 2025-03-20 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/marketing-cloud-consulting/ Optimize Marketing Cloud Performance Marketing Cloud Consulting Leverage Salesforce Marketing Cloud for better marketing outcomes Connect with a Marketing Cloud Expert Why Reach? Our Approach: Client-Centric, Results-Focused At Reach, we dive deep into understanding your business, audience, and market dynamics. This understanding, combined with our expertise in Salesforce Marketing Cloud allows us to develop effective, scalable, and sustainable marketing automation solutions. Expert Guidance Gain access to seasoned consultants with extensive industry knowledge in marketing automation. Our team leverages best practices and current trends to ensure your success. Efficiency for Better ROI Our goal is to maximize the efficiency of your Marketing Cloud platform by streamlining processes, improving workflows, and leveraging automation features. Customized Solutions We work closely with you to ensure your technology perfectly aligns with your business goals and effectively addresses your specific challenges. Get Help with Marketing Cloud Unmatched Consulting Services for MARKETING CLOUD Maximize Your Marketing Impact Feeling overwhelmed by Marketing Cloud's intricacies? Struggling to integrate it with your existing systems? Facing staffing shortages or simply don’t have enough time to learn how to maximize its potential? We’re here to ease your challenges with tailored solutions that ensure your platform runs seamlessly, empowering your marketing and sales efforts. Marketing CloudSeamless IntegrationIntegrate Marketing Cloud seamlessly with other systems, making your workflows more efficient and connected. Marketing CloudEffortless ExecutionStreamline marketing campaign execution and content management with task automation for more effective and timely campaigns. Marketing CloudConsistent BrandingUse email and landing page templates tailored to your brand's unique style. Designed with best practices, these templates improve deliverability and are mobile-optimized. Marketing CloudAudience EngagementEnhance audience engagement with strategies focused on data quality and accuracy, precise segmentation, and personalized communication. Marketing CloudCustom ReportsBuild reports that provide insightful analytics and effectively measure ROI to understand and optimize your marketing strategies. Marketing CloudStaff TrainingReceive comprehensive Marketing Cloud support and training, equipping your team with the knowledge and skills needed for success. Let's Talk Full Spectrum Support Achieve Full Efficiency with Marketing Cloud Our consultants are ready to help you leverage the full range of Salesforce Marketing Cloud capabilities, ensuring you maximize your investment and achieve your goals. Implementation and Setup Automated Lead Nurturing CRM Customization Integration Email Campaign Management Automated Work Flows Data Migration Custom Templates Lead Management Training and Support Reporting and Analytics Landing Page and Form Creation Need help with Salesforce Marketing Cloud? Contact Reach Marketing for a consultation and discover how we can help you use the full power of your marketing automation technology. Contact Us Use Behavior for Responsive Campaigns CompanyThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_16'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_16');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_16'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0... --- - Published: 2024-07-16 - Modified: 2025-03-27 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/pardot-account-engagement-consulting/ Optimize Pardot Performance Salesforce Pardot Consulting Streamline your Salesforce Pardot usage, aligning its powerful features with your business goals. Connect with a Pardot Expert Why Reach? Our Approach: Client-Centric, Results-Focused At Reach, we dive deep into understanding your business, audience, and market dynamics. This understanding, combined with our expertise in Salesforce Pardot allows us to develop effective, scalable, and sustainable marketing automation solutions. Expert Guidance Gain access to seasoned consultants with extensive industry knowledge in marketing automation. Our team leverages best practices and current trends to ensure your success. Efficiency for Better ROI Our goal is to maximize the efficiency of your Pardot platform by streamlining processes, improving workflows, and leveraging automation features. Customized Solutions We work closely with you to ensure your technology perfectly aligns with your business goals and effectively addresses your specific challenges. Get Help with Pardot Unmatched Consulting Services for Pardot Maximize Your Marketing Impact Feeling overwhelmed by Pardot’s intricacies? Struggling to integrate it with your existing systems? Facing staffing shortages or simply don’t have enough time to learn how to maximize its potential? We’re here to ease your challenges with tailored solutions that ensure your platform runs seamlessly, empowering your marketing and sales efforts. Salesforce PardotSeamless IntegrationIntegrate Pardot seamlessly with other systems, making your workflows more efficient and connected. Salesforce PardotEffortless ExecutionStreamline marketing campaign execution and content management with task automation for more effective and timely campaigns. Salesforce PardotConsistent BrandingUse email and landing page templates tailored to your brand's unique style. Designed with best practices, these templates improve deliverability and are mobile-optimized. Salesforce PardotAudience EngagementEnhance audience engagement with strategies focused on data quality and accuracy, precise segmentation, and personalized communication. Salesforce PardotCustom ReportsBuild reports that provide insightful analytics and effectively measure ROI to understand and optimize your marketing strategies. Salesforce PardotStaff TrainingReceive comprehensive Pardot support and training, equipping your team with the knowledge and skills needed for success. Let's Talk Full Spectrum Support Achieve Full Efficiency with Salesforce Pardot Our consultants are ready to help you leverage the full range of Pardot capabilities, ensuring you maximize your investment and achieve your business goals. Implementation and Setup Automated Lead Nurturing CRM Customization Integration Landing Page and Form Creation Personalization and Segmentation Data Migration Custom Templates Lead Management Reporting and Analysis Email Campaign Management Training and Support Need help with Salesforce Pardot? Contact Reach Marketing for a consultation and discover how we can help you use the full power of your marketing automation technology. Contact Us Use Behavior for Responsive Campaigns X/TwitterThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_16'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_16');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_16'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var... --- - Published: 2024-07-15 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/campaign-management/ Maximize Outreach and Results Email Campaign Management Effectively Engage and Convert Through Email Marketing Automation Connect With Us Why Reach? Partnering for Email Success Avoid the complexities of hiring, training, and maintaining an in-house team. Our seasoned experts, with decades of experience, ensure the timely and efficient deployment of complex email campaigns, allowing you to focus on your core business activities. Client-Centric Approach Our process is designed around your needs and creative inputs. We believe in a collaborative approach to ensure your brand's essence is captured in every email. Technical Expertise With a team of experienced professionals, we handle all the technical aspects of email campaign management, allowing you to focus on your core marketing and creative strategies. Commitment to Excellence Our dedication extends the entirety of your email campaign. From setup to transmission, reporting, and recommendations for improvement, we are committed to delivering excellence in every aspect. Speak With An Email Expert Email Campaigns From Start to Finish Our email campaign services provide comprehensive support, ensuring your emails are targeted, and effective. With expert design, data-driven audience segmentation, and precise scheduling, we help you achieve higher engagement and better conversion rates. Data Driven TargetingAudience Segmentation Leveraging the power of data, we help you segment your audience for more personalized communication. Precise audience segmentation allows you to deliver highly relevant content to different segments, enhancing the overall effectiveness of your campaigns. Campaign ManagementSet Up, Scheduling, and LaunchEffective email marketing relies on timely and consistent communication. We work with you to set up, schedule, and send your emails at optimal times, ensuring your messages are seen and acted upon. Automation also allows for personalized follow-ups, nurturing leads, and maintaining customer relationships. HTML & Template CreationCustom Email Design & CodingWe turn your design concepts into fully functional HTMLs or reuseable email templates. We focus on creating mobile-friendly HTMLs that work across all devices. Our team works closely with you to ensure that every aspect of your vision is captured accurately in the email format. Analytics Performance TrackingWe track the performance of your campaigns by monitoring metrics such as open rates, click-through rates, and conversions, helping you understand how your audience engages with your emails. Key MetricsInsightful Reporting Receive detailed reports and gain valuable insights. By examining comprehensive data points, you can identify what works well and what needs improvement, enabling you to make informed decisions for future campaigns and ensure ongoing optimization. Contact Us Today to Get Started Full Spectrum Email Campaign Management Our campaign managers are an extension of your marketing team. Understanding your goals is the cornerstone of our email campaign strategy, ensuring that every action aligns with your specific marketing objectives. Campaign management services include: Audience Segmentation Scheduling and Automation Performance Monitoring Email Template Setup Comprehensive Testing Post-Campaign Analysis Content Personalization Campaign Launch Reporting Let’s turn your email strategy into a success story With Reach Marketing, every email counts. Start your journey to impactful, results-driven email campaigns now! Contact Us Boost Your Email Marketing Effectiveness CommentsThis field is for... --- > Boost brand visibility, nurture customer relationships, and drive ROI with Reach Marketing—an experienced Email Marketing Agency committed to delivering results. - Published: 2024-07-15 - Modified: 2025-04-17 - URL: https://reachmarketing.com/b2b-lead-generation/email-marketing/ Recognized Leader for Email Design and Deliverability Full-ServiceEmail Marketing Custom Creative | Targeted Audience | Expertly Executed Campaigns View Program Pricing Contact Us Now What We Produce 99. 2% Avg. Deliverability Rate 12,965 Clients Successfully Served 56,324,235 Emails Delivered Email Benefits MaximizeYour Marketing Impact Email marketing is a cost-effective strategy to engage directly with your audience. By delivering personalized content, it not only boosts conversion rates but also fosters lasting and meaningful customer relationships, ensuring your brand remains top-of-mind. Branding Consistent email design and voice enhance brand recognition and recall. Scalable Email marketing scales easily, from one to a hundred thousand contacts with the same effort. Lead Generation Top method for generating high-quality leads throughout the buying cycle. Measurable Precise tracking from sending to conversion, including opens, clicks, and sales. Results Highest return on investment (ROI) among all marketing channels. Speak With Email Marketing Expert Data Cleansing & EnhancementEnrich Your Contact Records with Accuracy Our hygiene and enhancement process cleanses your contact records and adds key demographic or firmographic data, enriching your contact by improving the quality and depth of each record. HTML Design & DevelopmentEngage Your Audience with Killer Creative We’ve been in the email game since it started. We know what it takes to make every email stand out and generate conversions. Our HTML designs are always mobile and optimized. Full-Service Setup & DeploymentEnsure Optimal Email Deliverability Our proprietary deployment engine is architected to provide a dedicated structure for each client. Our expert deliverability team ensures the best possible inbox penetration rates. Email Performance ReportingEmpower Confident Decisions Through Detailed ReportingOur email experts connect the dots between deliverability reports and engagement activity with web reporting to develop actionable insights from every campaign. Email Prospecting RecordsExpand Your Reach – Email to Prime ProspectsSupplement your customer emails by reaching responsive decision-makers within our ReachBase multi-sourced, omnichannel prospecting email database. Updated daily to ensure quality. Speak With Email Marketing Expert Email Marketing From Inbox to Results Email Marketing Strategy We thoroughly examine your email marketing program to identify gaps, opportunities, and areas for improvement. Let's Chat About It Email Campaign Management Save time and resources. Our team will plan and launch impactful campaigns for you, on time and within budget. Let's Chat About It Email Marketing Automation We design and implement scalable automation programs for you that enhance customer engagement and provide valuable BI insights. Let's Chat About It Email Template Design Our team ensures your templates are visually appealing, functional, and optimized for various email clients. Let's Chat About It Email Deliverability We ensure your emails reach inboxes by handling IP warm-up, authentication, list hygiene, performance, and more. Let's Chat About It Spam Trap Monitoring Our team specializes in spam trap monitoring, identifying and removing traps that harm your sender reputation. Let's Chat About It Real-Time Reporting We track key metrics, deliver detailed analytics, and offer continuous updates to help you make informed decisions. Let's Chat About It Email Marketing Resources As a full-service agency, we have dedicated resources to ensure... --- - Published: 2024-07-12 - Modified: 2025-03-27 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/marketo-consulting/ Optimize Adobe Marketo Engage Performance Marketo Consulting Utilize the capabilities of Marketo Engage for better marketing results. Connect with a Marketo Engage Expert Why Reach? Our Approach: Client-Centric, Results-Focused At Reach, we dive deep into understanding your business, audience, and market dynamics. This understanding, combined with our expertise in Adobe Marketo Engage allows us to develop effective, scalable, and sustainable marketing automation solutions. Expert Guidance Gain access to seasoned consultants with extensive industry knowledge in marketing automation. Our team leverages best practices and current trends to ensure your success. Efficiency for Better ROI Our goal is to maximize the efficiency of your Marketo platform by streamlining processes, improving workflows, and leveraging automation features. Customized Solutions We work closely with you to ensure your technology perfectly aligns with your business goals and effectively addresses your specific challenges. Get Help with Marketo Engage UNMATCHED CONSULTING SERVICES FOR MARKETO ENGAGE Maximize Your Marketing Impact Feeling overwhelmed by Marketo's intricacies? Struggling to integrate it with your existing systems? Facing staffing shortages or simply don’t have enough time to learn how to maximize its potential? We’re here to ease your challenges with tailored solutions that ensure your platform runs seamlessly, empowering your marketing and sales efforts. Marketo EngageSeamless IntegrationIntegrate Marketo Engage seamlessly with other systems, making your workflows more efficient and connected. Marketo EngageEffortless ExecutionStreamline marketing campaign execution and content management with task automation for more effective and timely campaigns. Marketo EngageConsistent BrandingUse email and landing page templates tailored to your brand's unique style. Designed with best practices, these templates improve deliverability and are mobile-optimized. Marketo EngageAudience EngagementEnhance audience engagement with strategies focused on data quality and accuracy, precise segmentation, and personalized communication. Marketo EngageCustom ReportsBuild reports that provide insightful analytics and effectively measure ROI to understand and optimize your marketing strategies. Marketo EngageStaff TrainingReceive comprehensive Marketo Engage support and training, equipping your team with the knowledge and skills needed for success. Let's Talk Full Spectrum Support Acieve Full Efficiencywith Marketo Engage Our consultants are ready to help you leverage the full range of Marketo Engage capabilities, ensuring you maximize your investment and achieve your business goals. Implementation and Configuration Email Campaign Management Landing Page & Form Building Integration Performance Optimization Email Marketing Optimization Data Migration Custom Templates Segmentation & Personalization Automated Work Flows Reporting and Analytics Training and Support Need help with Marketo Engage? Contact Reach Marketing for a consultation and discover how we can help you use the full power of your marketing automation technology. Contact Us Use Behavior for Responsive Campaigns URLThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_16'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_16');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_16'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 &&... --- - Published: 2024-07-12 - Modified: 2024-08-03 - URL: https://reachmarketing.com/thank-you-for-your-submission/ Thank you for your Database Query Request. A list expert will get back to you shortly. If you would like to speak to someone immediately please call 855. 867. 3224 and ask to speak to a ReachBase manager. --- > Reach Marketing is a full-service email marketing agency helping businesses drive engagement, conversions, and ROI through data-driven campaigns and expert strategy. Partner with us to unlock your email marketing potential. - Published: 2024-07-10 - Modified: 2025-10-01 - URL: https://reachmarketing.com/email-marketing-agency/ Leverage the power of email marketing to build lasting relationships with your audience. Email Marketing Agency Drive results with email marketing from a full-service agency partner View Program Pricing Contact Us Now 99. 2% Avg. Deliverability Rate 12,965 Clients Successfully Served 56,324,235 Emails Delivered Key Benefits ofEffective Email Marketing Email marketing is a cost-effective strategy to engage directly with your audience. By delivering personalized content, it not only boosts conversion rates but also fosters lasting and meaningful customer relationships, ensuring your brand remains top-of-mind. Branding Consistent email design and voice enhance brand recognition and recall. Scalable Email marketing scales easily, from one to a hundred thousand contacts with the same effort. Lead Generation Top method for generating high-quality leads throughout the buying cycle. Measurable Precise tracking from sending to conversion, including opens, clicks, and sales. Results Highest return on investment (ROI) among all marketing channels. Let's Talk! Why Reach? How Reach Marketing is Different Get The Most Out of Email Marketing Email effectiveness is more than just killer creative. It also requires accurate contact data, professional campaign execution, and extended prospect outreach. We provide them all! Our experts avg. 12 years of email marketing experience. Data Cleanse Cleanse and enhance your data prior to deployment. Creative Design Design your HTML from scratch or optimize your existing creative. Campaign Execution Full-service team will expertly set-up, test, and deploy your campaigns. Analytics Provide real-time analytics to track all key performance indicators. Prospecting Data Deploy your message to prospects that look like your customer. Data Cleansing & EnhancementEnrich Your Contact Records with Accuracy Our hygiene and enhancement process cleanses your contact records and adds key demographic or firmographic data, enriching your contact by improving the quality and depth of each record. HTML Design & DevelopmentEngage Your Audience with Killer Creative We’ve been in the email game since it started. Because of our unparalleled experience, we know precisely what it takes to make every email stand out and generate conversions. Our HTML designs are always mobile and optimized. Full-Service Setup & DeploymentEnsure Optimal Deliverability for Your Campaigns Our proprietary deployment engine is architected to provide a dedicated structure for each client. Our expert deliverability team ensures the best possible inbox penetration rates so your emails get delivered. Email Performance ReportingEmpower Confident Decisions Through Detailed ReportingOur email experts connect the dots between deliverability reports and engagement activity with web reporting to develop actionable insights from every campaign. Email Prospecting RecordsGenerate New Customers – Email to Prime ProspectsSupplement your customer emails by reaching responsive decision-makers within our ReachBase multi-sourced, omnichannel prospecting email database. ReachBase is updated daily to ensure the highest possible quality. Speak With an Email Marketing Expert Email Marketing Our Program Pricing Email to highly responsive audience meticulously curated from our B2B database. Starter starting at $995 1 Email sent to a custom list of lead contacts. We handle everything from design to deployment. List Services: Cleanse Creative: Design and Copy Campaign Reporting: Yes Deployments: 1 Commitments: No Commitment Most Popular - 6 Pack... --- - Published: 2024-07-09 - Modified: 2025-03-17 - URL: https://reachmarketing.com/b2b-lead-generation/ Exceed Your Sales Goals With High Quality Leads B2B Lead Generation With Reach Marketing’s lead generation programs you can receive a steady flow of top to bottom funnel leads. View Program Pricing Get a Quote Our Accomplishments 100% Data Accuracy 2. 17x Typical ROI 1,140,462 Leads Delivered We Offer Top to Bottom Funnel Solutions Premium B2B Lead Generation B2B List BuildingMQLsSQLsBranding Generate More Business Leads Expand your B2B lead generation with our omnichannel database that includes over 35 million business executives, maintained with a 90% accuracy rate thanks to our AI technology. This gives you reliable leads to drive your business forward. Our precise targeting ensures that your marketing campaigns connect with the most responsive prospects, significantly increasing the efficiency of your lead generation efforts. Learn More Accelerate Sales Growth Boost your sales with our Marketing Qualified Lead (MQL) program. We pinpoint your ideal customers using targeted filters and engage them with custom digital content. As they show interest, you receive high-intent MQLs poised for conversion. This targeted approach enhances your marketing efforts, ensuring a smooth handoff of valuable leads to your sales team, and elevates the chances of transforming prospects into genuine customers. Learn More Close More Deals Elevate your closing rates with our Sales Qualified Lead (SQL) program. We tailor audience selection and outreach to your goals, and by consistently optimizing our strategies, we achieve top results. Scheduled calls are placed directly into your calendar, enabling your sales team to focus on what they do best—closing deals. This method simplifies your lead management, filling your pipeline with leads that are ready to convert and allowing your sales team to concentrate on sales rather than prospecting. Learn More Boost Email Marketing Success Our approach to email marketing transcends great visuals. It's about ensuring you have accurate contact information, managing your campaigns efficiently, and reaching out to prospects effectively—and we provide all these essentials. Join forces with our experienced email marketing team and watch your campaigns gain momentum. With an average of 12 years each in the field, our specialists are poised to help your email marketing initiatives thrive. Learn More Top of the Funnel We Offer Top to Bottom Funnel Solutions Premium B2B Lead Generation BrandingList BuildingMQLsSQLs Boost Email Marketing Success Our approach to email marketing transcends great visuals. It’s about ensuring you have accurate contact information, managing your campaigns efficiently, and reaching out to prospects effectively—and we provide all these essentials. Join forces with our experienced email marketing team and watch your campaigns gain momentum. With an average of 12 years each in the field, our specialists are poised to help your email marketing initiatives thrive. Learn More Generate More Business Leads Expand your B2B lead generation with our omnichannel database that includes over 35 million business executives, maintained with a 90% accuracy rate thanks to our AI technology. This gives you reliable leads to drive your business forward. Our precise targeting ensures that your marketing campaigns connect with the most responsive prospects, significantly increasing the efficiency of... --- - Published: 2024-07-09 - Modified: 2025-04-29 - URL: https://reachmarketing.com/b2b-lead-generation/list-building/ Trusted Source for Highly Accurate Business Contact Data B2B List Building AI-Powered Data Accuracy | Targeted | Cost-Per-Contact View Program Pricing Contact Us Now What We Produce 90% Accuracy Guarantee 3. 93 Typical ROI 20,122,889 Contacts Verified Why Reach? Revolutionize B2B Prospecting:Top-of-the-Funnel Excellence Enhance your B2B prospecting with our robust list-building and top-of-the-funnel leads program, achieving accelerated sales growth, efficiently expanding your client base, and capturing more revenue opportunities. Real-Time Accuracy Contacts can opt-out in real-time, ensuring accuracy. We guarantee 90% accuracy on all of our records. Scalable Audience Development Swiftly grow your penetration in any market sector across all professional levels. Pay Per Contact Only pay for records that are delivered without incurring any long-term set-ups or fees. Customized Delivery Database can be formatted in any customize layout that you request prior to delivery. Firmographic Omni-Channel All records include postal and email addresses, phone, industry, company size, and sales volume. Speak With Lead Gen Expert The ReachBase Database Maximize Your Outreach Program with a Responsive B2B Audience Gender Breakdown   43. 19% MALE 7,675,266 39. 35% FEMALE 6,991,841 Company Size (locations) 27. 8% UNDER 25 5,942,469 18. 9% 26-99 4,355,565 6. 02% 100-1,000 2,568,741 3. 62% 1,000+ 1,143,550 Most Common Job Functions Sales & Marketing - 2,094,490 22 Education - 1,905,729 20 Information Technology - 1,790,542 19 Financial - 865,553 9 Engineering - 716,630 8 Healthcare - 603,901 6 Human Resources - 550,469 6 Operations - 485,432 5 Legal - 167,334 2 Real Estate - 109,002 1 Purchasing/Procurement - 101,325 1 Building/Facilities Management - 63,088 1 Industry Construction - 580,764 4 Manufacturing - 1,903,948 14 Transportation, Communications, Utilities - 481,694 4 Wholesale - 590,694 4 Retail - 933,712 7 Finance, Insurance, Real Estate - 1,655,519 12 Services - 7,059,484 51 Government - 385,860 3 Agriculture, Forestry, Fishing - 75,543 1 Best Value in the Industry Our Program Pricing Email to highly responsive audience meticulously curated from our B2B database. Learn More B2B List Building $. 35/contact Source:Data Compilation Accuracy Guarantee: 90% Funnel Position: Top of Funnel Verification: Not Verified Contact Data: Includes Name, Business, Postal and Email Address, Phone Number and Firmographic Commitment: No Commitment Select Your Target Audience Find out how many prospects we have that fit your ideal customer profile within our database. Build Up Your Prospect File PhoneThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 1, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_1'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_1');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_1'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1'). html(form_content. html);if(form_content. hasClass('gform_validation_error')){jQuery('#gform_wrapper_1'). addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1'). removeClass('gform_validation_error');}setTimeout( function { /* delay the scroll by 50 milliseconds to fix a bug in chrome... --- > Generate high-quality Sales Qualified Leads (SQL) with Reach Marketing, ensuring your sales team focuses on the prospects most likely to convert and boost ROI. - Published: 2024-07-08 - Modified: 2025-04-02 - URL: https://reachmarketing.com/b2b-lead-generation/sales-qualified-leads/ Close More Deals With Our Appointment Setting Program Sales Qualified Leads Turn-key | Appointment Setting | Decision-Ready Leads View Program Pricing Contact Us Now What We Produce 94. 1% Meeting Attendance Rate 3. 02x Typical ROI 5,711 Meetings Booked Why Reach? Empower Your Sales Team: High-Quality SQL Leads! Empower your sales staff with our SQL leads program, providing them with high-quality prospects ready for immediate conversion. Pinpoint Targeting Our team will filter your ideal prospect from within our network of business professionals. Turn-key Program Our team handles the entire program from creative, to launch, to bookings. Lead Nurturing We manage the lead nurture process to ensure a steady flow of highly qualified sales leads. Sales-Ready These leads are ready to engage with your sales team with the intent of a potential purchase. Booked Appointments Our team schedules actual meetings with your target leads directly into your calendar. Speak With SQL Expert Our SQL Process Our sales qualified leads process is highly effective, utilizing quality data and targeted email campaigns and telemarketing to pinpoint the right prospects. This strategic approach enhances lead precision and ensures that every lead passed to sales is thoroughly vetted and more likely to convert. Additionally, our team takes care of scheduling meetings for the sales team, enabling them to concentrate fully on the conversation and increasing the likelihood of a successful outcome. Step 1 - Our SQL ProcessIdentify Your Ideal Customer ProfileFilter ReachBase to ensure optimal targeting by all of the key business attributes like job title, industry, company size, sales volume, geography and more. Step 2 - Our SQL ProcessEstablish Your Winning StoryWe expertly craft written and designed messaging to deliver your value proposition in a compelling and engaging way directly into the hands of your target audience. Step 3 - Our SQL ProcessManage the Lead Nurture ProcessWe provide exceptional sales support and immediate reply management to ensure each prospect is met with responses to their question to illicit a meeting request. Step 4 - Our SQL Process Book Sales MeetingsWe manage your business calendar through Calendly to ensure meetings are booked at optimal times within openings in your business calendar. Step 5 - Our SQL ProcessReview and Improve We meet with you monthly to review pipeline, as well as previous meeting to identify the best match and sharpen our focus for upcoming campaigns. Speak With SQL Expert Timeline to Sales Qualifed Leads Our Road Map – SQL Program Setup and Launch Start seeing sales qualified leads within two weeks, as our strategic process quickly identifies and nurtures potential customers. Within 6 weeks businesses typically experience a significant increase in qualified leads, thanks to our focused marketing efforts. Days 1-7Day 7-14Day 15Day 16-45 Onboarding Meeting Understand Sales Strategy Collect Marketing Materials Understand Requirements Conversations with Stakeholders Finalize Target Prospects Complete List Building Email Mailbox Warm-Up Copy Finalization CAMPAIGN LAUNCH A/B Testing of Copy CRM Integration Lead Qualification Campaign Management Campaign Update/Review Calls Booked on Your Calendar Select Your Target Audience Find out how many prospects... --- - Published: 2024-06-25 - Modified: 2025-05-23 - URL: https://reachmarketing.com/marketing-technology/ Expert Consultancy and Implementation Marketing Technology Solutions Propel your business beyond the competition, captivate your audience, and streamline your operational efficiency. Connect With Us Why Reach? Marketing Technology That Moves Business Forward Your marketing systems should make your work easier—not more complicated. At Reach Marketing, we help companies simplify and scale their marketing operations. Whether you need to improve automation workflows, build custom applications, or clean and manage your data, our team works across platforms to deliver solutions that get results. Outcome Focused Everything we do is built to reduce manual work, improve performance, and generate measurable results. Integrated Thinking Our team understands how marketing, sales, and IT work together and builds solutions that support all three. Platform Neutral We work across all major automation platforms—so you get the right solution, no matter your tech stack. Contact Us To Get Started Next Level Marketing Technology Marketing TechnologyMarketing AutomationApplication DevelopmentDatabase Services Strategic and Seamless Our marketing technology services are built to support your growth, simplify operations, and align with your business goals. We implement advanced tools and data-driven solutions to improve customer engagement, deliver meaningful business insights, and support your expansion into new markets. Marketing Automation Application Development Database Services Platform Agnostic Automation Consultants Our consultants help you get more from your marketing automation platform. We work with you to improve strategy, streamline workflows, and free up your team to focus on high-impact priorities. The result: better performance with less manual effort. Automation Consulting Campaign Management Email Deliverability Business Intelligence Marketing Technology Solution Architects We build custom applications designed around your business needs. Our solutions improve functionality, streamline user experience, and scale with your operations. Whether you're filling a gap in your tech stack or building something entirely new, we create tools that help your team work smarter and support long-term growth. APIs Data Integration Custom Applications Multi-Platform Database Experts Depend on our team's deep expertise to enhance your data infrastructure for optimal performance. Our database services deliver efficient, scalable solutions, providing your business with dependable business intelligence insights for informed strategic decision-making. Date Hygiene Data Warehouse Duplicate Identification Marketing TechnologyMarketing AutomationApplication DevelopmentDatabase Services Strategic and Seamless Discover how our marketing technology services can accelerate growth, streamline operations, and align with your strategic goals. Our expert team leverages advanced tools and insights to enhance customer engagement, provide business intelligence, and help you expand into new markets. Marketing Automation Application Development Database Services Platform Agnostic Automation Consultants Discover how our consultants can refine your marketing strategies to peak efficiency. Benefit from expert insights to fine-tune your automation approaches, yielding superior outcomes while freeing up resources for your core business initiatives. Automation Consulting Campaign Management Email Deliverability Business Intelligence Marketing Technology Solution Architects Our application developers craft customized solutions tailored to your specific business requirements, enhancing functionality and user experience. Utilize our expertise to develop robust, scalable applications that enhance operational efficiency and promote growth. APIs Data Integration Custom Applications Multi-Platform Database Experts Rely on our team’s deep experience to strengthen your data... --- - Published: 2024-06-24 - Modified: 2024-07-15 - URL: https://reachmarketing.com/contact-modal/ Contact Us Speak With an Expert Today. EmailThis field is for validation purposes and should be left unchanged. 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Tap into Reach Marketing’s team of email marketing experts. We understand the art and science of continuously executing effective email campaigns. We’ll design your HTML, build-up your email database, improve your email effectiveness, and deliver maximum returns on every campaign. Services Audience Springboard Having trouble improving opens rates, re-engaging dormant records or engaging newly acquired records? Our Outbound Marketing Platform quickly and safely brings data online from our outbound email marketing platform, encouraging leads to engage with your content and get folded into your customer database. Services Marketing Automation To engage them, you need sophisticated software that gives you incredible power to generate and nurture leads, gain complete control over campaigns, identify your web visitors, coordinate multi-touch marketing across channels and align your content marketing with your audience. With marketing automation, you transform your marketing department into a revenue producer that quickly processes leads through your sales pipeline. Marketing Insights Reach Marketing Solutions We asked marketers what their most critical obstacles were. They told us they wanted to reach anyone, anytime, anywhere using the most efficient and cost-effective means possible. Their biggest difficulties were high cost, slow implementation, poor integration and inability to scale up their programs. At Reach, we’ve built and integrated a suite of world-class database marketing and email delivery services in-house which eliminate all these problems. Call us at 845-201-5300 and we’ll put together an integrated marketing plan that’s just right for you. Marketing Automation Marketing Automation Consultants Marketing automation takes your difficult and manual processes and converts them to simple and automated. The results are staggering as early adopters of automation have gotten the jump on their competition and are out-performing them dramatically. You don’t just produce more leads, but better-qualified leads – and you start getting them immediately. With marketing automation, you’re able to identify and focus on the most promising prospects and move the less purchase ready prospects methodically through the sales funnel. ReachBase Video Deliver Your Offer To Your Ideal Customer Reach Marketing puts all the pieces together for you, integrating your direct marketing message with digital SEO, Blogs, eNewsletters, direct mail, email, print, online, social, editorial content, and informational videos to give you complete cross-channel coverage. These opportunities are all within reach. --- - Published: 2023-11-09 - Modified: 2025-12-10 - URL: https://reachmarketing.com/white-papers/ Reach Marketing White Papers Download our insightful white papers to gain valuable knowledge and actionable strategies for B2B lead generation and marketing technology. Our expertly crafted content provides in-depth analysis and practical tips to help you stay ahead in the marketing industry. Email Marketing Mastering Email Marketing: Expert Answers to Your Most Pressing Questions Download Now B2B Lead Generation Enhancing B2B Lead Prospecting with a Targeted Email Database Download Now B2B Lead Generation Nurturing Warm Leads via Email Marketing and Telemarketing Download Now B2B Lead Generation The Critical Role of Marketing Qualified Leads in Lead Generation Success Download Now Email Marketing Using Email to Refine Your Marketing Strategy Download Now B2B Lead Generation B2B Lead Gen: 78 Strategies That Get Results Download Now Email Marketing The Seven Keys to Killer Email Creative Download Now Email Marketing The Three Critical Keys to Email Success Download Now Data Data Integration for Enhanced Marketing Outcomes Download Now Data The Critical Role of Data Hygiene Download Now Marketing Automation Crafting Campaigns that React to Customer Behavior Download Now Marketing Automation Top Contenders: 5 Key Players in Marketing Automation Download Now Data Eliminating Dirty Data Download Now Marketing Automation The Fundamentals of Lead Scoring in B2B Download Now Lead Generation 10 Proven Lead Generation Tactics for B2B Success Download Now Content Syndication Content Syndication via Email for B2B Marketers Download Now Content Syndication Scaling Reach With Trusted 3rd Party Audiences Download Now --- > At Reach, we take the time to thoroughly understand your business, target audience, and market landscape. By combining this insight with our expertise in HubSpot, we craft tailored marketing automation solutions that are effective, scalable, and designed for long-term success. - Published: 2023-11-01 - Modified: 2025-03-20 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/hubspot-consulting/ Optimize Hubspot Performance HubSpot Consulting Streamline your HubSpot usage, aligning its powerful features with your business goals. Connect with a HubSpot Expert Why Reach? Our Approach: Client-Centric, Results-Focused At Reach, we dive deep into understanding your business, audience, and market dynamics. This understanding, combined with our expertise in HubSpot allows us to develop effective, scalable, and sustainable marketing automation solutions. Expert Guidance Gain access to seasoned consultants with extensive industry knowledge in marketing automation. Our team leverages best practices and current trends to ensure your success. Efficiency for Better ROI Our goal is to maximize the efficiency of your HubSpot platform by streamlining processes, improving workflows, and leveraging automation features. Customized Solutions We work closely with you to ensure your technology perfectly aligns with your business goals and effectively addresses your specific challenges. Get Help with HubSpot Today Unmatched HubSpot Consulting Services Maximize Your Marketing Impact Feeling overwhelmed by HubSpot’s intricacies? Struggling to integrate it with your existing systems? Facing staffing shortages or simply don’t have enough time to learn how to maximize its potential? We’re here to ease your challenges with tailored solutions that ensure your platform runs seamlessly, empowering your marketing and sales efforts. HubSpotSeamless IntegrationIntegrate HubSpot seamlessly with other systems, making your workflows more efficient and connected. HubSpotEffortless ExecutionStreamline marketing campaign execution and content management with task automation for more effective and timely campaigns. HubSpotConsistent BrandingUse email and landing page templates tailored to your brand's unique style. Designed with best practices, these templates improve deliverability and are mobile-optimized. HubSpotAudience EngagementEnhance audience engagement with strategies focused on data quality and accuracy, precise segmentation, and personalized communication. HubSpotCustom ReportsBuild reports that provide insightful analytics and effectively measure ROI to understand and optimize your marketing strategies. HubSpotStaff TrainingReceive comprehensive HubSpot support and training, equipping your team with the knowledge and skills needed for success. Let's Talk Full Spectrum Support Achieve Full Efficiency with HubSpot Our consultants are ready to help you leverage the full range of HubSpot capabilities, ensuring you maximize your investment and achieve your business goals. Implementation and Setup Performance Optimization CRM Customization Integration Automated Lead Nurturing Email Campaign Management Data Migration Custom Templates Lead Management Landing Page and Form Creation Reporting and Analytics Training and Support Need help with HubSpot? Contact Reach Marketing for a consultation and discover how we can help you use the full power of your marketing automation technology. Contact Us Use Behavior for Responsive Campaigns FacebookThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. First Name(Required)Last Name(Required)Business Email(Required) gform. initializeOnLoaded( function {gformInitSpinner( 16, 'https://reachmarketing. com/wp-content/plugins/gravityforms/images/spinner. svg', true );jQuery('#gform_ajax_frame_16'). on('load',function{var contents = jQuery(this). contents. find('*'). html;var is_postback = contents. indexOf('GF_AJAX_POSTBACK') >= 0;if(! is_postback){return;}var form_content = jQuery(this). contents. find('#gform_wrapper_16');var is_confirmation = jQuery(this). contents. find('#gform_confirmation_wrapper_16'). length > 0;var is_redirect = contents. indexOf('gformRedirect{') >= 0;var is_form = form_content. length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html'). css('margin-top'), 10) + parseInt(jQuery('body'). css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_16'). html(form_content.... --- - Published: 2023-11-01 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/business-intelligence/ Elevate Your Data’s Value Business Intelligence Services Data-Driven Insights | Strategic Analytics | Informed Decisions Connect With Us Why Reach? Turning data into actionable insights. Data informs and guides marketing strategies. We focus on using Business Intelligence (BI) tools like Tableau that connect with your automation platforms to understand market trends and customer behavior better, aiding in more thoughtful marketing decisions. Expertise in BI Tools Proficiency in Tableau and other leading BI platforms. Data-Driven Marketing Solutions Customized strategies that align with your business goals. Client-Centric Approach Close collaboration to ensure your unique marketing needs are fully addressed. Ongoing Support and Consultation We are with you every step of the way, from initial analysis to implementation and beyond. Speak With An Expert BI Drives Informed Marketing Strategies Empower Your Marketing Our business intelligence services provide clear and precise insights into interest and demand. Identify your top customers, discover similar prospects, and develop new markets with accurate and actionable business intelligence. Interactive Dashboards Visualize and engage with your data dynamically, making complex information easier to understand and derive actionable insights from. Data Connectivity Connect to various data sources, including databases, spreadsheets, and cloud services. This flexibility allows you to work with data from multiple sources seamlessly. Data Blending Combine data from different sources into a single analysis. This feature is particularly useful for gaining insights from diverse data sets without the need for complex data integration processes. Real-Time Data Analysis Review in real-time, enabling you to make decisions based on the latest available data. Advanced Analytics Utilize trend analysis, forecasts, statistical summaries, and what-if analysis to dive deeper into your data and uncover meaningful patterns and predictions, supporting more informed strategic planning. Contact Us Today to Get Started Ready to leverage BI for better decision making? Contact Reach Marketing today to discover how our BI team can help. Contact Us Identify Top Prospects With Lead Scoring LinkedInThis field is for validation purposes and should be left unchanged. Please fill out the form below to receive our informatively interesting white paper to learn more. 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GF_AJAX_POSTBACK'). html;if(! confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_19'). replaceWith(confirmation_content);jQuery(document). scrollTop(jQuery('#gf_19'). offset. top - mt);jQuery(document). trigger('gform_confirmation_loaded', );window = false;wp. a11y. speak(jQuery('#gform_confirmation_message_19'). text);}else{jQuery('#gform_19'). append(contents);if(window) {gformRedirect;}}jQuery(document). trigger("gform_pre_post_render", ); if (event && event. defaultPrevented) { return; } const gformWrapperDiv = document.... --- - Published: 2023-11-01 - Modified: 2025-03-19 - URL: https://reachmarketing.com/marketing-technology/marketing-automation/ Optimize Your Marketing Ecosystem Marketing Automation Consultants Platform Agnostic | Email Expertise | Custom Integration Connect With Us Why Reach? Your Goals. Our Expertise. We blend innovative strategies with comprehensive knowledge to deliver customized marketing automation solutions that drive measurable results. Platform-Agnostic We tailor strategies to align perfectly with your unique needs, regardless of the marketing automation platform you use. Skill and Knowledge Our marketing automation consultants bring deep industry knowledge in marketing automation, datbase marketing, and email marketing. Track Record of Success With decades of proven success, we’ve driven higher engagement, conversion rates, and ROI, demonstrating our expertise and dedication. Seamless Integration We ensure a smooth integration of your marketing automation with existing systems, enhancing operational efficiency and effectiveness. Speak With An Expert Get The Most From Your Marketing Automation Platform Our consultants are ready to elevate your platform to peak perfomance. Process OptimizationEfficient Process OptimizationEnhance your marketing effectiveness through streamlined tasks, improved lead management, and refined customer segmentation. Email Campaign ManagementMaximize Outreach and ResultsPrecise audience targeting, automated scheduling, and detailed analytics to enable smarter, data-driven decisions. Lead Nurturing & ManagementNurture and Score for ConversionsTransform lead management with strategies that nurture and score prospects effectively, guiding leads toward conversion. Report CreationLearn More Through Business IntelligenceGain insights into campaign performance and customer behavior with customized reports from your marketing platform or integrated BI tools like Tableau or PowerBI. Customization & PersonalizationImprove Branding and CommunicationExperience a tailored fit for your business with custom automation solutions, including email templates, personalized communication flows, and targeted audience segmentation. Custom Application DesignBoost Data CapabilitiesOur app developers design custom applications specifically for your company’s unique workflows, enhancing your data collection, analysis, and reporting capabilities. Integration with Other ToolsCreate a Marketing EcosystemIntegrate your marketing automation platform with essential tools like CRM software, CMS, and business intelligence solutions to create a seamless marketing ecosystem. Compliance & Best PracticesEnsure Compliance and Best PracticesOur marketing experts will ensure your marketing automation adheres to legal standards and industry best practices, safeguarding your campaigns’ performance and deliverability. Continual Improvement & InnovationKeep Your Marketing Cutting-EdgeWe’ll keep you ahead of the curve with the latest trends and developments in marketing automation, continuously enhancing your marketing efforts and boosting bottom-line results. Training & SupportWe’ve Got Your BackEmpower your marketing team with comprehensive training on automation tools, enabling them to maximize efficiency and independence. Process OptimizationEfficient Process OptimizationEnhance your marketing effectiveness through streamlined tasks, improved lead management, and refined customer segmentation. Email Campaign ManagementMaximize Outreach and ResultsPrecise audience targeting, automated scheduling, and detailed analytics to enable smarter, data-driven decisions. Lead Nurturing & ManagementNurture and Score for ConversionsTransform lead management with strategies that nurture and score prospects effectively, guiding leads toward conversion. Report CreationLearn More Through Business IntelligenceGain insights into campaign performance and customer behavior with customized reports from your marketing platform or integrated BI tools like Tableau or PowerBI. Customization & PersonalizationImprove Branding and CommunicationExperience a tailored fit for your business with custom automation solutions, including email templates, personalized communication flows, and targeted audience segmentation. Custom... --- - Published: 2023-10-31 - Modified: 2023-10-31 - URL: https://reachmarketing.com/sample-page/ This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin' caught in the rain. ) ... or something like this: The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community. As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun! --- - Published: 2023-10-31 - Modified: 2024-07-25 - URL: https://reachmarketing.com/privacy-policy/ Reach Marketing Privacy Policy Reach Marketing respects the privacy of its clients and of those who visit this site. Information We Collect Our Web server automatically recognizes the domain name of your computer or Web-enabled device. We collect information that you share when you complete an online registration form or make postings to our blog or via other website transactions. This information may include but is not limited to, your name, company name, company address, phone number, fax number, and email address This Privacy Policy applies to business visitors visiting the Reach Marketing website. When you sign on to our websites we will collect profile and preference information that you provide. We collect the email addresses of those who supply us with their email address during enewsletter sign up, registration or filling out the contact form. We may also collect information on what pages users access or visit, as described below. Use of Information by Reach Marketing and Others Reach Marketing uses information collected about visitors to our website to:fulfill requests made by visitors: fulfill requests made by visitors; improve the content of our websites; customize the content and/or layout of Web pages for individual visitors; contact visitors to our site about our new products and services or upcoming events; notify visitors about updates to our websites; contact visitors for marketing purposes; disclose information, when legally required to do so, at the request of governmental authorities conducting an investigation; and to verify or enforce compliance with the policies governing our websites and applicable laws, or to protect against misuse or unauthorized use of our websites Reach Marketing may share information collected through our websites with agents or contractors authorized solely to perform services on our behalf, such as providing support for our internal operations. From time to time, Reach Marketing may also share information collected through our websites with other reputable third-party organizations whose products or services we feel may be of interest to you. However, please note that we do not share email addresses with third-party organizations for their marketing purposes, instead, we may occasionally send you messages from reputable third-parties on their behalf, and you will be able to opt-out of future third-party offers if you choose to opt-out as set forth below. Use of Cookies and Browser-Level InformationA “cookie” is a small piece of information that a website can store in a designated file on your computer or Web-enabled device. Cookies can be used, among other things, to identify your computer or device when you log into a website and may track your IP address in order to do so. When you visit our website, we use cookies to collect aggregate information on the number of visitors to our site and the number of pages viewed. Reach Marketing does an analysis of its website logs to monitor the flow of traffic and make improvements to the site’s content. This information is used only by Reach Marketing and its agents or contractors and is not shared with any... --- --- ## Posts - Published: 2025-12-09 - Modified: 2025-12-09 - URL: https://reachmarketing.com/blog/how-to-generate-b2b-leads-2026/ The Foundation of Effective B2B Lead Generation Generating B2B leads requires aligning messaging, channels, and offer strategy with how organizations evaluate solutions. Buyers expect clarity, relevance, and evidence of business value before entering a sales conversation. Lead generation succeeds when each touchpoint reduces friction and supports decision-making. Companies that build their systems around qualification standards, segmented outreach, and continuous optimization produce a more predictable pipeline. The objective is not volume alone but a sustained flow of prospects who match defined revenue profiles. Strong programs rely on systematic frameworks rather than sporadic activity. Understanding Buyer Intent and Qualification Precise qualification determines whether lead generation supports long-term revenue outcomes. High-performing teams define their Ideal Customer Profile at the organizational, functional, and behavioral level. This standard ensures outreach focuses on companies that can purchase, adopt, and benefit from the offering. Clear qualification criteria strengthen targeting across inbound and outbound channels. When messaging reflects a buyer’s operational challenges, conversion rates rise. Effective teams align qualification with buying committee roles, expected triggers, prior technologies, and readiness indicators. Structuring the B2B Lead Generation Engine A complete system integrates awareness, engagement, capture, and nurturing into a single pipeline. Each stage must support the next without relying on isolated tactics. Lead generation improves when organizations reduce silos between marketing, sales, analytics, and operations. Successful systems share several characteristics: Clear audience segmentation and message mapping Offers tailored to intent stage Coordinated channel distribution Defined handoff rules between teams Consistent performance measurement across the funnel This structure allows organizations to maintain stability even as markets fluctuate. Inbound Strategies That Generate High-Intent Leads Search Visibility and Organic Demand Capture Search plays a primary role in generating B2B leads because buyers begin research independently. Companies that structure content around problem-definition queries, solution evaluation, and industry-specific needs attract visitors with clear intent. Pages that provide clarity on use cases, workflows, and expected outcomes typically outperform product-centric content. When search visibility is supported by well-organized internal linking and consistent topical coverage, prospects develop familiarity with the brand before initial outreach. Strong SEO systems reduce acquisition costs and produce sustained compounding results. Content Assets That Advance the Buying Process High-performing lead generation programs use content to simplify complex decisions. Effective assets provide insights into the buyer’s operational environment and demonstrate an understanding of risk, cost, and required capabilities. Common formats that perform well include: Framework explanations for solving industry problems Comparison resources addressing alternative approaches Templates, checklists, and practical tools Unbiased breakdowns of implementation considerations These assets attract inbound leads because they support objective decision-making. Prospects share them internally, strengthening exposure to entire buying committees. Gated Content and Lead Capture Mechanics Lead capture succeeds when the offer aligns with a problem the buyer is actively attempting to solve. Gating is most effective when the value exchange is immediate and substantial. Decision-support tools, calculators, and operational templates typically outperform generic ebooks. Capture forms require minimal friction. Fields should reflect information that directly improves qualification or routing. When the handoff between marketing automation and sales engagement is... --- - Published: 2025-12-08 - Modified: 2025-12-08 - URL: https://reachmarketing.com/blog/how-to-choose-the-right-business-email-list-provider/ Choosing the right business email list provider is one of the most consequential decisions you’ll make in your B2B marketing and sales strategy. The right provider can supercharge your outbound efforts by supplying accurate, compliant, and targeted data that fuels real growth. The wrong provider can leave you dealing with bounced emails, spam complaints, wasted sales time, damaged sender reputation, and in worst-case scenarios, legal headaches. Why Choosing the Right Email List Provider Matters More Than Ever Email remains one of the highest-ROI marketing and sales channels. It’s fast, scalable, personalized, and measurable. But the performance of your email campaigns depends entirely on the quality of the data you use. Sending cold emails to inaccurate or unverified data is a recipe for disaster. High bounces lead to domain blacklisting. Irrelevant contacts lead to low engagement. And poor segmentation wastes your sales team’s time. On the other hand, a high-quality business email list provider can help you: Accelerate outbound pipeline creation Target high-intent and ICP-aligned prospects Support ABM and personalization efforts Reach decision-makers faster Fuel multi-channel strategies (email, LinkedIn, cold calling, retargeting) Scale efficiently without increasing headcount But the inverse is also true. The wrong provider can cost you far more than the list itself: Damaged domain reputation Spam-trap hits Legal non-compliance issues Inflated bounce rates Revenue loss SDR burnout Not all data providers are created equal, and many rely on scraped, outdated, or purchased-from-third-party data that is neither compliant nor reliable. This guide helps you avoid those pitfalls so you can confidently build a clean, compliant, targeted outreach engine. What Makes a Business Email List Provider Truly Trustworthy A trustworthy email list provider is transparent, compliant, consistent, and customer-centric, operating with a level of openness that gives you confidence in both the data you’re buying and the long-term partnership you’re forming. High-quality providers do not rely on vague marketing buzzwords like “proprietary data collection methods,” “exclusive databases,” or “AI-powered enrichment” without providing concrete, verifiable explanations of what those processes actually involve. Instead, they walk you through their sourcing methods, verification workflows, data update cycles, and compliance procedures with clarity and precision. A reputable provider understands that data is only as valuable as the trust behind it, so they prioritize transparency at every stage of the buyer journey. They clearly explain whether their data comes from public records, opt-in forms, partnerships, event registrations, first-party enrichment, or third-party aggregators, and they provide documentation to back it up. They’re willing to break down exactly how they collect, validate, and refresh their databases rather than hiding behind generic statements designed to sound impressive but ultimately tell you nothing. Trustworthy providers also demonstrate a deep commitment to compliance. They proactively share GDPR, CCPA, CAN-SPAM, CASL, and PECR alignment details, provide Data Processing Agreements (DPAs), offer opt-out and removal mechanisms, and ensure that all of their data handling processes follow legal and ethical standards. Instead of making you chase them down for compliance proof, they anticipate your questions and supply everything you need upfront. Consistency is... --- - Published: 2025-12-03 - Modified: 2025-12-03 - URL: https://reachmarketing.com/blog/the-new-email-advantage-better-results-start-with-better-data-not-more-sends/ Most email programs don’t fail because of subject lines or design. They fail because the data behind them is inconsistent. If segmentation feels fragile, personalization feels risky, and reporting feels like a debate, you’re not alone. The good news is that fixing this doesn’t require a total rebuild of your stack. It requires a smarter foundation: unified, reliable audience data. Why email performance is increasingly a data problem Email is now judged in real time—by inbox providers and by recipients. The margin for error is small: The wrong message to the wrong segment leads to low engagement Low engagement impacts inbox placement over time Bad targeting increases unsubscribes and complaints And every list pull becomes a one-off project When your CRM, forms, events, and email platform don’t agree on who someone is and what they care about, email turns into guesswork. What “data unification” means in email terms Data unification sounds technical, but in email marketing it’s simple: It means your key fields and signals match across systems so you can segment and personalize with confidence. That includes: Identity: fewer duplicates, one clear “best record” per person Company context (B2B): clean company names/domains and basic firmographics Lifecycle status: prospect vs customer vs inactive, plus sales status alignment Behavior signals: content requests, webinar attendance, site actions, replies Permissions: opt-in, suppression, and contact preferences you can trust You don’t need “all the data. ” You need the right data—consistently. What unified data unlocks immediately (without sending more email) When your audience data is dependable, you can build stronger programs in a fraction of the time: 1) Segmentation that doesn’t breakInstead of rebuilding lists every send, you create core segments you reuse: “Operations leaders in manufacturing companies 200–2,000 employees” “Webinar attendees who didn’t book a demo” “Accounts with engagement but no sales activity in 14 days” 2) Personalization that’s actually safePersonalization performs when it’s accurate. With unified fields, you can tailor: industry-specific intros and proof points role-based pain points (IT vs Ops vs Finance) account-aware messaging (parent/subsidiary context) 3) Cleaner lifecycle messagingUnified lifecycle status prevents common mistakes—like sending “intro” messaging to customers, or continuing a nurture after a rep has an active opportunity. 4) Reporting that people trustUnified source fields and lifecycle rules reduce the “where did this lead come from? ” arguments and help you see what’s really producing meetings and pipeline. A practical starting point (you can do this in weeks, not months) If you want fast improvement, start small and focused: Step 1: Pick one program to improveExample: webinar follow-up, demo-request follow-up, or re-engagement. Step 2: Identify the 10–15 fields that program depends onTypically: industry, company, role, region, lead source, lifecycle status, last activity date, opt-in/suppression. Step 3: Standardize and reconcile those fields across systems use consistent picklists where possible (industry/status/region) set dedupe rules (email + domain are usually your anchor) map “source of truth” for each field (CRM vs forms vs enrichment) Step 4: Build 3–5 reusable segments and 2–3 triggersKeep it simple and stable. Expand after it works.... --- - Published: 2025-12-03 - Modified: 2025-12-03 - URL: https://reachmarketing.com/blog/ai-tools-changing-b2b-lead-generation/ The B2B landscape has never been more competitive, and the pressure on companies to generate high-quality leads has never been more intense. Buyers today are overwhelmed with choices, flooded with marketing messages, and more selective than ever before. They expect speed, relevance, accuracy, and value at every touchpoint. Meanwhile, sales and marketing teams face shrinking budgets, higher KPIs, and the constant challenge of doing more with fewer resources. Traditional lead generation simply can’t keep up anymore. Manually scraping lists, sending broad cold emails, or relying on intuition to qualify leads might have worked a decade ago, but today, these methods can't deliver the scale or precision required to compete. This is where AI in lead generation steps in, not as a shortcut, but as a fundamental evolution of how B2B companies research, identify, qualify, nurture, and convert leads. AI doesn’t just automate tasks. It understands patterns. It can analyze millions of data points, predict buyer behaviors, personalize communication at scale, and optimize campaigns in ways humans simply can’t, at least not without massive time and resources. The rise of AI tools in B2B marketing reflects a larger trend: businesses are shifting from reactive, manual workflows to proactive, intelligent, self-optimizing systems. Why AI Has Become Essential in B2B Lead Generation  AI isn’t just a trend, it has become the foundation for modern, scalable lead-generation systems. Several industry shifts have made AI not just helpful but necessary. 1. Buyer Behavior Has Changed Dramatically Today’s B2B buyers: Conduct independent research Compare competitors without talking to sales Read reviews, whitepapers, and case studies on their own Avoid outreach from unpersonalized sales efforts This autonomy makes it harder than ever for sales teams to get visibility into where leads are in the funnel. AI solves this by tracking behavior signals and scoring intent automatically. 2. Lead Generation Has Become a Data Problem Companies have more data than ever: CRM data Website analytics Email engagement Firmographics and technographics Third-party intent sources But the sheer volume is impossible for humans to analyze manually. AI gives meaning to the chaos. 3. Speed Now Determines Competitive Advantage The first company to understand a prospect’s needs, and respond with relevant value, often wins the deal. AI reduces lag time across every stage of the funnel, giving companies the speed edge they need. 4. Efficiency Has Become a Survival Requirement The days of massive sales teams doing manual prospecting are fading. AI reduces overhead costs while improving output, making it essential for modern scalability. How AI Transforms the B2B Lead Generation Workflow (Expanded) 1. Smarter Lead Research and Data Enrichment Before AI, B2B lead research required: Checking LinkedIn profiles Looking up company info Validating emails Googling industry updates Manually adding details into a CRM This process could take 10–30 minutes per lead. AI tools now complete this work in seconds. What AI Adds to Leads Automatically AI pulls together a complete lead profile using data from: Websites Social media Job boards Public filings Tech stack databases Buying intent platforms CRM records... --- - Published: 2025-12-01 - Modified: 2025-12-01 - URL: https://reachmarketing.com/blog/the-role-of-data-in-modern-b2b-lead-generation/ B2B lead generation has gone through one of the biggest transformations in modern marketing and sales. Not long ago, the process was built on cold calls, in-person networking, and broad outreach with very little understanding of who the ideal buyer actually was. Companies relied heavily on intuition, assumptions, and sheer volume to get results. But as technology evolved, as buyers moved online, and as competition intensified across almost every industry, the rules changed completely. Today, B2B lead generation is driven by one powerful force: data. Modern buyers expect personalization, relevance, and value from the very first touchpoint. They research extensively before ever talking to a salesperson. They compare solutions, read reviews, and engage with content long before they appear in a CRM. This shift has made it nearly impossible for companies to succeed using outdated, guesswork-driven approaches. Instead, they must deeply understand their prospects, their behavior, challenges, priorities, and buying signals. That is where B2B data comes in. Data gives companies the ability to move from reactive to proactive, from broad targeting to precision segmentation, and from generic outreach to highly personalized engagement. Instead of casting a wide net and hoping something sticks, businesses can identify exactly which companies are in-market, which decision-makers are researching solutions, and which prospects are ready to move forward. It helps eliminate wasted time, strengthen sales and marketing alignment, and dramatically improve lead quality. The rise of intent data, behavioral analytics, technographic insights, and advanced automation tools has completely reshaped the way successful B2B teams operate. These tools give organizations the power to spot buying opportunities earlier, nurture leads more effectively, and forecast revenue with far greater accuracy. In today’s environment, data isn’t just an advantage, it’s the foundation of high-performing lead generation. Companies that embrace data-driven decision-making can scale faster, convert more efficiently, and adapt to market changes with confidence. Those that ignore it will continue to struggle with vague strategies, poor targeting, and underperforming pipelines. How B2B Data Is Redefining the Lead Generation Landscape Modern lead generation is radically different from the old days of cold calling, trade booths, and generic email blasts. Today’s buyers take their time researching, comparing solutions, reading reviews, and making informed decisions long before they ever speak to a salesperson. That means businesses must meet prospects where they are, with relevant, timely, value-packed information. B2B data makes that possible. Companies now have access to insights that reveal: Who their ideal customers are What challenges those customers face Which companies are in active buying cycles What content prospects engage with How close a lead may be to making a purchase This shift from guesswork to precision targeting allows businesses to create strategies rooted in evidence rather than assumptions. Instead of wasting resources on unqualified leads, they can operate with a level of clarity that dramatically improves workflow, conversion, and ROI. Why Lead Quality Matters More Than Lead Quantity For years, businesses measured success by the number of leads they collected. But high lead volume means very little if most... --- - Published: 2025-11-25 - Modified: 2025-11-25 - URL: https://reachmarketing.com/blog/the-role-of-content-syndication-in-modern-b2b-demand-generation/ Content syndication distributes high-value assets across third-party platforms to increase visibility, reach targeted audiences, and generate qualified leads for complex B2B buying cycles. It operates as a controlled amplification system, taking existing content—such as whitepapers, reports, industry briefs, or webinars—and placing it in front of decision makers who match defined demographic and firmographic criteria. The goal is to accelerate awareness, attract relevant prospects, and nurture them toward meaningful sales conversations. Most B2B decisions begin with research. Buyers evaluate insights, compare options, and benchmark vendors long before contacting sales teams. Syndication aligns with this behavior by placing education-rich content across trusted environments where buyers actively seek information. Companies use syndication to open new market segments, reinforce expertise, and establish a stronger presence within competitive categories. When executed with precision, it becomes a sustainable source of top-funnel demand and mid-funnel engagement. Content syndication also supports the broader lead generation ecosystem on this site’s domain. While only mentioned lightly, providers such as Reach Marketing incorporate syndication into multi-channel campaigns that strengthen both outbound and inbound workflows. For organizations seeking long-term pipeline consistency, syndication becomes one of the most reliable plays in the B2B toolkit. Why Content Syndication Has Become Essential in B2B Markets Markets evolve faster than internal teams can manually scale awareness. Decision makers are flooded with information, making it difficult for companies to ensure their content reaches relevant audiences. Content syndication resolves this problem by distributing material with precision rather than relying solely on organic reach or unpredictable inbound traffic. Modern B2B teams face several challenges: longer buying cycles, more stakeholders involved in decisions, and higher expectations for educational value. Syndication meets these challenges by pushing content into controlled environments, extending visibility beyond the limits of owned channels. This improves reach across industries, job roles, geographies, and company sizes that match the ideal customer profile. The approach also stabilizes demand generation during periods of market fluctuation or internal bandwidth constraints. Instead of depending on episodic campaigns or seasonal interest, content syndication delivers consistent exposure. As a result, companies gain predictable lead flow, improved brand visibility, and a broader awareness footprint that strengthens inbound engagement across every channel. What Content Syndication Actually Delivers Content syndication provides several measurable advantages across the B2B funnel. While the mechanics vary between campaigns, the core outcomes remain consistent and strategically valuable. Broader Audience Reach Syndication places content in environments where targeted buyers already consume industry insights. This expands reach beyond the company’s website, email list, or social footprint. The result is greater visibility among decision makers who may not encounter the brand through traditional channels. Higher Quality Lead Capture Because distributed content typically requires a form-fill or engagement action, the resulting leads reflect genuine interest. They provide structured data that supports segmentation, scoring, and qualification. Syndication often produces leads at earlier stages of research, giving companies a longer runway to nurture relationships. Extended Lifespan for Existing Content B2B content often requires significant time and resources to produce. Syndication maximizes the return on that investment by repurposing... --- - Published: 2025-11-21 - Modified: 2025-11-21 - URL: https://reachmarketing.com/blog/automation-of-automation/ In a recent discussion about the future of work, entrepreneur and investor Mark Cuban issued a powerful warning: the next era of disruption will not revolve around automation alone, but the “automation of automation. ” In other words, not only will tasks be automated—the processes that build, optimize, and manage automations will also begin to automate themselves. This shift has sweeping implications for how organizations operate, innovate, and compete. But for B2B marketing, especially disciplines dependent on speed, precision, and real-time data—such as lead generation and email marketing—Cuban’s insight carries an especially urgent meaning. As automation becomes self-improving, marketers still relying on manual workflows risk becoming severely outpaced. To remain competitive, B2B organizations will need to embrace a new marketing architecture—one that uses AI, data intelligence, and advanced automation systems to run faster, smarter, and more autonomously than ever before. This article breaks down what Cuban’s warning means in practical terms and explores how companies can position themselves on the right side of this technological shift. It also outlines how Reach Marketing, a leader in data-driven B2B marketing solutions, can help organizations modernize their marketing operations during this pivotal transition. Understanding Mark Cuban’s Warning: The Next Phase of Intelligent Automation For decades, conversations about automation focused on task replacement. Software automated manual tasks. AI automated decision-making. Platforms automated campaign workflows. Cuban’s “automation of automation” reflects the next layer:systems that automate the management, refinement, and orchestration of other automated systems. In this environment: Campaigns optimize themselves. Segmentation adapts based on real-time behavioral shifts. Predictive models refine themselves without constant human tuning. Workflows branch and evolve autonomously. Data pipelines shape themselves as new buyer signals appear. Put simply, manual oversight becomes too slow to keep up. The competitive edge will belong to organizations that leverage automation systems that self-learn, self-correct, and self-direct. For B2B marketing, especially high-volume outreach environments, this shift is profound. Why This Matters for B2B Lead Generation B2B lead generation is already undergoing rapid transformation. Previously, marketers built lists manually, segmented based on static criteria, and deployed campaigns with limited real-time intelligence. Even today, many organizations still: Build prospect lists manually Trigger campaigns using simple if-then rules Score leads based on rigid frameworks Rely on scheduled outreach rather than real-time adaptive nurturing Manage multi-channel campaigns manually across platforms This approach is becoming increasingly ineffective. Cuban’s warning accelerates the reality:manual B2B lead-gen frameworks will be the first to get left behind. The Shift Toward Autonomous Lead Generation In the era of “automation of automation,” B2B lead-gen will be powered by: AI-enriched data feeds that update continuously Predictive intent scoring that evolves automatically Behavioral intelligence networks that detect buying signals in real time Adaptive content delivery systems that adjust messaging dynamically Automated cross-channel orchestration that responds to actions instantly The goal is not to run campaigns faster—it’s to run intelligent acquisition engines that operate beyond the limitations of human-managed workflows. Organizations that fail to adopt these systems will: Capture fewer leads Lose high-intent buyers Waste budget on outdated tactics Struggle to... --- - Published: 2025-11-19 - Modified: 2025-11-20 - URL: https://reachmarketing.com/blog/segmentation-strategies-for-business-email-campaigns/ Segmentation has become one of the strongest drivers of success in modern B2B email marketing. With inbox competition growing and buyer expectations rising, companies can no longer rely on broad, generic messaging. B2B audiences want messages tailored to their needs, role, industry, and intent level. Effective segmentation ensures that every recipient receives messages that feel specifically created for them, not for a mass list. For B2B organizations navigating complex, multi-stakeholder buying cycles, segmentation is essential. It turns email from a one-directional broadcast tool into a dynamic system for nurturing, educating, and converting leads. Strong segmentation email lists improve engagement, relevance, and ROI by bringing precision to every touchpoint. Why Segmentation Matters in B2B Email Campaigns Before diving into the specific strategies, it’s essential to understand why segmentation is so valuable in B2B environments. B2B buyers are not impulsive consumers; they research carefully, interact with multiple touchpoints, and often collaborate with a team before making decisions. Proper segmentation allows you to: Deliver Content That Matches Buyer Intent Sending educational content to prospects who are still researching is far more effective than pushing demos too early. Segmentation aligns what you send with what buyers need. Increase Engagement Metrics Segmented campaigns consistently produce higher open rates, click-through rates, and conversions because the content feels contextually relevant. Support Sales Teams With Warmer Leads By delivering the right email content at the right time, segmentation helps clarify buyer intent. This results in leads who are more prepared for sales conversations. Reduce Unsubscribes and Spam Complaints Irrelevant messages are the #1 cause of unsubscribes. Segmentation ensures subscribers only receive messages that make sense for them. Improve Deliverability Mailbox providers reward sender reputations tied to high engagement. Healthy segmentation email lists mean fewer ignored messages. Strengthen Long-Term Customer Relationships Segmentation is equally powerful post-purchase. Tailored onboarding, renewal reminders, product tips, and upsell communications all benefit from smart segmentation. In short, segmentation is the backbone of strategic B2B email marketing. Firmographic Segmentation Firmographic segmentation focuses on the characteristics of the target organization. In B2B marketing, this is often the first and most influential segmentation layer because different businesses operate under vastly different contexts. Key Firmographic Data Points The most effective firmographic categories include: Industry: Dictates the regulatory environment, challenges, and common workflows. Company size: Influences budget, internal complexity, and the decision-making hierarchy. Region: Affects language, compliance requirements, seasonality, and cultural nuances. Revenue: Helps identify spending capacity and product-tier fit. Growth stage: Startup vs. enterprise requires distinct messaging approaches. Why Firmographics Drive Relevance Industry-specific needs play a huge role in B2B marketing. For example: A healthcare organization cares about compliance and data protection. A manufacturing company wants efficiency, automation, and reduced downtime. A SaaS startup values scalability and ease of implementation. Firmographic segmentation email lists help marketers tailor subject lines, examples, case studies, and offers, improving resonance and engagement. https://youtu. be/kAtnbU-ik5w Advanced Firmographic Applications Create industry-specific nurture sequences and resource hubs. Use sector-focused webinars to drive conversions. Send case studies that reflect the recipient’s market. Highlight product features uniquely... --- - Published: 2025-11-18 - Modified: 2025-11-18 - URL: https://reachmarketing.com/blog/what-is-b2b-content-syndication/ B2B marketing has changed dramatically over the last decade, but one thing has stayed consistent: great content still drives great results. Whether you’re creating whitepapers, webinars, research reports, or in-depth guides, content remains the engine behind awareness, trust, and pipeline. But here’s the real challenge many companies run into: you can create the best content in your industry, but if the right people never see it, it can’t generate leads, conversions, or revenue. That’s where B2B content syndication becomes a game-changer. Content syndication ensures that your content doesn’t just live on your website. Instead, it gets distributed onto trusted external platforms, places where your ideal buyers already spend time researching solutions. This increases your visibility, produces higher-quality leads, and multiplies the value of every content asset you’ve created. Understanding B2B Content Syndication B2B content syndication is the process of distributing your content; such as whitepapers, eBooks, blog posts, webinars, or reports across third-party websites and platforms in order to reach a broader, more targeted audience. Think of it like expanding your brand’s footprint. Instead of waiting for someone to land on your website, you meet your audience where they already are. Why B2B Content Syndication Is So Important Today B2B buyers are doing more research than ever before. In fact, modern buyers often consume 10–20 pieces of content before engaging with a salesperson. They rely heavily on trusted publications, industry sites, and partner networks to help them understand their challenges and evaluate solutions. This shift means: ● Buyers aren’t always finding content through organic search. ● Social algorithms make reach inconsistent. ● Ads can be expensive and unpredictable. B2B content syndication solves all three problems. It places your content directly in front of precisely the types of professionals who can benefit from it; decision-makers, influencers, researchers, IT leaders, procurement managers, and executives across relevant industries. Because the content appears on platforms people trust, it also benefits from the credibility of the host site. The Main Goals of Content Syndication While syndication helps with many aspects of marketing, its core goals include: ● Increasing visibility and brand awareness ● Generating high-quality leads ● Driving more early-stage engagement ● Supporting long-term nurturing efforts● Establishing thought leadership ● Boosting ROI on content you've already created Syndication isn’t about reinventing your content, it’s about leveraging it intelligently. How B2B Content Syndication Works Even though B2B content syndication involves distribution across external platforms, the process is surprisingly simple once you understand the flow. 1. Identify Content Worth Syndicating Not all content performs equally well in syndication. High-value, educational content usually produces the best results because it addresses buyer pain points and provides guidance—not a sales pitch. Top performing formats include: ● Whitepapers ● Analyst reports ● eBooks ● Case studies ● On-demand webinars ● Industry surveys ● Benchmark reports These assets resonate because they help buyers learn, compare options, and make informed decisions. 2. Choose a Syndication Partner A syndication partner is the platform or network that will distribute your content. Partners vary widely, but... --- - Published: 2025-11-07 - Modified: 2025-11-11 - URL: https://reachmarketing.com/blog/mark-cuban-invested-100-million-through-email-heres-why-smart-b2b-brands-still-rely-on-email-for-lead-generation/ I. The $100 Million Email Lesson Mark Cuban once revealed in an interview with Business Insider: “I’ve invested over $100 million in business pitches I got via email ... and I haven’t even met some of the people I’ve backed. ” That single statement encapsulates a powerful truth about modern business — email isn’t just a communication channel; it’s a trust and transaction engine. In an era dominated by social feeds, pop-ups, and AI chats, email remains the space where serious business happens. Cuban’s workflow reveals what B2B marketers have long known: when messages are personalized, timely, and structured for action, the inbox becomes the most valuable real estate in digital marketing. If a billionaire investor uses email to identify, vet, and fund opportunities worth $100 million, why wouldn’t today’s B2B organizations treat email as their primary lead-generation vehicle? II. Why Email Remains the Most Powerful B2B Lead Channel Despite dozens of emerging platforms, email consistently delivers the highest ROI among all digital channels. According to the Data & Marketing Association, companies see an average return of $36 for every $1 spent on email marketing — a metric that few other tactics can touch. Core Advantages of Email for B2B Lead Generation Direct and permission-based: Conversations happen within a trusted environment; prospects opt in or engage voluntarily. Searchable and measurable: Every interaction leaves data footprints—ideal for performance analysis and segmentation. Asynchronous communication: Decision-makers can respond on their schedule, not yours. Integrative power: Email connects seamlessly with CRMs, analytics dashboards, and AI automation tools. ChannelAverage ROIPersonalization CapabilityLead Nurture PotentialEmail Marketing$36 for every $1HighExcellentSocial Media$2–$5 for every $1ModerateLimitedPaid Ads (PPC)$2–$4 for every $1LowShort-termCold CallingDifficult to measureLowLimited This table illustrates why email remains the backbone of scalable lead generation. It allows brands to blend automation with authenticity — a key balance Cuban himself champions when discussing business efficiency. For businesses exploring professional support in this area, Reach Marketing’s Email Marketing services provide data-driven strategies that merge creativity, compliance, and conversion science. https://youtu. be/Spzn9nOa8AQ III. The Mark Cuban Mindset: Searchable, Scalable, Strategic Cuban’s aversion to meetings is legendary. He believes that meetings drain productivity, while well-structured email systems create speed and control. He even describes his inbox as a “tickler file” — a live database of what matters most. That mindset directly mirrors the structure of a modern marketing automation framework. Here’s how the parallels break down: Cuban’s Productivity RuleB2B Marketing EquivalentKeep communication searchableUse CRM-integrated email campaigns for data retrievalFocus only on what mattersSegment audiences by engagement and valueAutomate repetitive tasksDeploy triggered, behavior-based workflowsInvest in scalable toolsAdopt email automation and AI personalization For marketers, adopting this mindset means replacing random outreach with precision-engineered sequences that move leads naturally from awareness to conversion. IV. Turning Email Into a High-Leverage Lead-Gen Engine This is where Reach Marketing excels. The agency’s comprehensive B2B lead generation ecosystem blends advanced data, automation, and content intelligence to transform email from a passive outreach tool into an active revenue channel. How Reach Marketing Helps Clients Succeed Data-driven segmentation: Identify and target... --- - Published: 2025-11-04 - Modified: 2025-11-04 - URL: https://reachmarketing.com/blog/business-email-lists-vs-building-your-own-database/ Email continues to dominate as a cornerstone of B2B marketing. In fact, according to Campaign Monitor, 64% of B2B marketers say email is their most effective channel for generating revenue, and HubSpot reports that email marketing drives an average ROI of $36 for every $1 spent. Numbers like these explain why every company wants to grow its email database. But this leads to a big decision: Do you buy business email lists, or do you build your own verified business email database? On the surface, purchasing a ready-made list of B2B contacts seems like the fastest way to scale your outreach. Vendors promise you thousands of targeted email addresses of CEOs, CFOs, CTOs, and other decision-makers. But anyone with real-world experience knows that what you gain in speed, you often lose in accuracy, compliance, and long-term ROI. On the other hand, building your own database through organic lead generation, using strategies like content marketing, webinars, or LinkedIn campaigns takes time. But it gives you verified business email addresses from people who have shown genuine interest in your brand, meaning engagement and trust levels are far higher. What Are Business Email Lists? A business email list is essentially a database of professional contact details, most commonly email addresses, but often bundled with additional information such as job title, company size, revenue, industry vertical, phone numbers, and even LinkedIn profiles. These lists are typically compiled and sold by third-party data vendors who promise businesses quick access to potential leads without the time and effort required to generate them organically. Vendors often market these as “verified business email databases” or “ready-to-use business email lists”, emphasizing convenience and scale. The number of contacts can range widely, from a few thousand highly targeted decision-makers in a single industry to millions of generic B2B contacts spread across multiple sectors and regions. Why Businesses Buy B2B Contacts For many companies, the appeal of buying a business email list lies in speed. Instead of slowly collecting leads through website forms, content downloads, webinars, or trade shows, a purchased list gives them immediate access to a pool of names and emails. A startup trying to break into a competitive market may see this as a way to jumpstart outreach campaigns and get sales conversations going quickly. This approach can also look appealing to businesses that: Lack marketing resources to run inbound campaigns. Need to target new geographies or industries quickly. Rely heavily on outbound sales strategies where cold outreach is the norm. Want to populate their CRM with thousands of contacts for their SDRs to call or email. How Vendors Collect Business Email Lists Data brokers often source their lists from: Publicly available business directories. Web scraping tools that collect professional emails. Partnerships with event organizers and industry associations. Lead generation companies that harvest contacts through questionable tactics. While some vendors do make efforts to validate their lists (using email verification tools to remove inactive accounts), the reality is that even “verified” lists often contain outdated, duplicated, or irrelevant... --- - Published: 2025-10-28 - Modified: 2025-10-28 - URL: https://reachmarketing.com/blog/the-most-successful-lead-generation-commercials-of-all-time-u-s/ The most successful U. S. lead-generation commercials made a specific promise to a narrow audience, delivered a simple proof point in seconds, and provided a frictionless path to respond—by phone, URL, or text—so the handoff from attention to action was instant. For operators, the playbook is replicable: tighten the offer, make response obvious, and measure downstream quality, not just volume. Executives don’t need a history lesson on TV ads. What you need is a pattern you can lift and reuse. This piece reverse-engineers America’s most effective lead-gen spots—what they promised, why they converted, and how you can adapt the mechanics for today’s streaming, CTV, and mobile journeys. What Counts as “Success” in Lead-Gen Advertising Success isn’t fame—it’s efficient, qualified demand. The best commercials compress time-to-response, lower cost per qualified lead, and sustain conversion to revenue over many flights, not one-off spikes. Operationally, the yardstick is simple:• Time-to-response: seconds from impression to call, click, or text. • Cost per qualified lead (CPQL): not just CPL; measure post-screening quality. • Conversion to sale: close rates from commercial-sourced leads versus baseline. • Continuity value: recurring revenue, upsells, or continuity programs that compound ROI. • Durability: repeatable performance across weeks, stations, and creative refreshes. Core Ingredients of High-Performing Lead-Gen Spots The winning formula blends four elements—tight audience/problem fit, a single compelling offer, ritualized proof, and an unmistakable call to action with an easy response mechanism. Specific audience, specific painGreat lead-gen ads speak to one high-intent moment (e. g. , “struggling with acne before a big event,” “need cash from a structured settlement,” “want an at-home fitness reset”). One offer, one pathNo split attention. The entire creative orbits one promise and one action: “Call this number,” “Go to this URL,” or “Scan now. ” Proof you can feelProof is fast and visceral: a before/after, a social demonstration, or a credibility shortcut (expert/celebrity with authentic testimony). Frictionless responseMemorable vanity numbers and jingles, short URLs, and on-screen repetition lower recall friction and spike response curves. The Hall of Fame: U. S. Lead-Gen Commercials That Rewrote the Playbook Proactiv: The Continuity Engine Proactiv built a continuity machine with celebrity-driven credibility, clear regimen storytelling, and a recurring subscription path. The commercial wasn’t just selling a kit; it was selling a future identity and a relationship. Why it worked:• Narrow pain, high urgency: acne undermines confidence; desire for fast, visible progress is acute. • Proof ritual: celebrity before/after arcs and day-by-day routines framed as a simple, three-step system. • Continuity by design: the commercial pushed kit enrollment with automatic shipments and “just in time” replenishment, maximizing lifetime value. • Omnichannel memory: the brand’s recurring celebrity roster made the message unavoidable and credible to teens and parents, while phone and web ordering lowered friction. Operator takeaway If your category has recurring use, build the continuity message into the spot itself. Sell the routine, not just the product, and make enrollment the default next step. P90X (Beachbody): Transformation as a Lead Magnet Transformation-driven infomercials used bodies as proof, routines as process, and... --- - Published: 2025-10-22 - Modified: 2025-10-22 - URL: https://reachmarketing.com/blog/inbound-vs-outbound-b2b-lead-generation/ The debate of inbound vs. outbound B2B lead generation is not new, but in 2025, the line between them is becoming more blurred. Smart businesses understand that it’s not about choosing one or the other, it’s about knowing when and how to leverage both. Let's break down the differences, explore the strengths and weaknesses of inbound and outbound strategies, provide real-world data, and help you decide which approach is right for your business. What is B2B Lead Generation? At its core, B2B lead generation is the process of identifying, attracting, and nurturing potential business customers who are a strong fit for your product or service. Unlike B2C lead generation, where decisions are often made quickly and based on emotional triggers, B2B sales leads typically involve a more strategic and data-driven buying process. Businesses don’t make impulse purchases; they evaluate solutions carefully, weigh ROI, and seek evidence that a vendor can meet their unique needs. Key Characteristics of B2B Lead Generation Longer Decision-Making ProcessesA single purchase in the B2B world can take weeks or even months. Gartner reports that the average B2B buying cycle is now six to twelve months, depending on deal size and complexity. This means lead generation strategies must focus on building trust and providing ongoing value rather than chasing quick wins. Multiple StakeholdersIn most B2B deals, you’re not selling to one person, you’re selling to a buying committee. This committee often includes decision-makers (executives), influencers (department heads), and end-users (the teams who will actually use the product). Effective B2B demand generation strategies must address the unique concerns of each stakeholder group. Higher-Value ContractsB2B contracts are usually worth far more than individual consumer purchases. Whether it’s a $50,000 annual SaaS subscription or a multi-million-dollar consulting engagement, the stakes are higher. This makes qualified B2B leads extremely valuable, since converting just one can have a significant impact on revenue. More Complex Buyer JourneysA typical B2B buyer doesn’t just visit your website once and make a purchase. They might: Research keywords like “best B2B lead generation companies” or “top CRM for enterprises. ” Read comparison articles, whitepapers, and case studies. Attend webinars or download industry reports. Engage with your brand on LinkedIn. Request a demo or consultation only after multiple touchpoints. This complexity means that B2B lead generation strategies must blend marketing automation, personalized outreach, and relationship-building. The Ultimate Goal of B2B Lead Generation Regardless of whether you use inbound marketing strategies (like content marketing, SEO, and webinars) or outbound prospecting (like cold emailing, LinkedIn outreach, and targeted ads), the ultimate goal remains the same: Fill your sales pipeline with high-quality, qualified leads that can convert into long-term clients. Done right, B2B lead generation not only drives revenue but also creates stronger customer relationships, builds brand authority, and positions your company as a trusted partner in the marketplace. Inbound Lead Generation Explained Inbound lead generation is about attracting prospects naturally by providing valuable, relevant content and solutions that align with their problems. Instead of pushing your product directly, inbound helps... --- - Published: 2025-10-21 - Modified: 2025-10-21 - URL: https://reachmarketing.com/blog/how-personalization-improves-b2b-email-open-rates/ In today’s fast-paced B2B environment, decision-makers are bombarded with hundreds of emails daily, making it harder than ever to capture their attention. For B2B buyers, the daily flood of messages includes vendor pitches, newsletters, cold outreach, and internal communication. In this crowded environment, standing out is a challenge, and failing to do so means your emails never get opened, no matter how great the content inside may be. That’s where personalization in email marketing comes in. Personalization is more than a gimmick; it’s about relevance and respect. Instead of treating every prospect as just another email address, personalization ensures your outreach acknowledges who they are, what industry they work in, and what problems they’re trying to solve. This approach not only makes your email look different in a crowded inbox, but it also makes the recipient feel understood and valued. Recent studies back this up. Campaign Monitor reports that personalized subject lines increase open rates by 26%, while HubSpot has found that segmented, targeted campaigns generate much higher engagement than mass-blasted emails. For B2B marketers, these improvements aren’t small, they’re the difference between a missed opportunity and a new customer relationship. What Is Personalization in Email Marketing? At its core, personalization email marketing is about creating relevance. It’s the practice of moving away from “one-size-fits-all” mass emails and instead delivering content that feels directly crafted for the recipient. In today’s competitive B2B landscape, relevance is everything, if an email doesn’t immediately connect with the reader’s needs, it will likely be ignored or deleted. Personalization works by using data to tailor messages around a recipient’s identity, behavior, and interests. This can be as simple as inserting someone’s first name, company name, or location into a subject line, which already signals that the message is intended for them specifically. Even these small touches can improve open rates significantly. But personalization goes far deeper than just names. Advanced strategies involve designing campaigns around industry-specific challenges, job roles, and buyer intent signals. For example, a recipient who recently attended a webinar on cybersecurity best practices might receive a follow-up email with a tailored guide to securing enterprise networks. Someone who downloaded a whitepaper on marketing automation could be nurtured with a series of emails highlighting ROI case studies. In B2B personalization, the stakes are even higher. Unlike B2C, where an individual makes quick purchase decisions, B2B buying cycles often involve multiple stakeholders and lengthy deliberation. Each decision-maker has different priorities: A CFO might be focused on cost efficiency and ROI. A CTO might prioritize scalability, security, or integration with existing systems. A VP of Sales might care most about adoption speed and team usability. A generic, catch-all email won’t resonate with such diverse priorities. But a personalized campaign, one that adapts messaging for each role in the buying committee, shows that your company understands the nuances of the decision-making process. Ultimately, personalization isn’t about adding a “friendly” touch. It’s about demonstrating genuine understanding of the recipient’s context, goals, and pain points. By aligning your... --- - Published: 2025-10-16 - Modified: 2025-10-16 - URL: https://reachmarketing.com/blog/how-to-qualify-b2b-sales-leads-faster/ Why Faster B2B Lead Qualification Is Now a Competitive Imperative In B2B lead generation, the rapid identification of promising leads from irrelevant ones is paramount for successful deal closure. Contemporary buyers are notably well-informed and discerning, frequently conducting substantial research prior to engaging with a sales team. This trend significantly reduces the timeframe available to capture their interest and facilitate a sale. The essential element is not merely speed, but rather streamlined precision. This entails efficiently determining which leads merit attention and which should be disregarded. When executed effectively, expedited qualification elevates quality by concentrating efforts on the most valuable opportunities. Step 0: Clarify Your Foundation (Before Speeding Up) You can’t accelerate a broken engine. Before you streamline, make sure your core qualification framework is solid. 1. Define a rigorous Ideal Customer Profile (ICP) Your ability to qualify quickly depends on how clearly you know who isn’t a fit. The tighter your ICP, the less ambiguity your SDRs have. Key dimensions often include: Vertical / industry Company size / revenue / headcount Geography Buying triggers / use cases Budget ranges Technological maturity / stack Without a sharp ICP, every lead will feel “maybe,” and speed becomes guesswork. 2. Align Marketing & Sales on qualification criteria Disjointed definitions between MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) slow things. Ensure both teams agree: What behaviors or signals elevate a lead from MQL → SQL What disqualifiers should terminate follow-up What minimal data must exist (e. g. revenue estimate, decision-maker name) This synchronization reduces friction at handoff, a frequent bottleneck. 3. Create a qualification “checklist” or rubric Whether via BANT, MEDDIC, CHAMP, or your custom variant, your qualification process should map directly to a repeatable checklist: Budget — do they have the means? Authority — who can sign off? Need — is the pain real and felt now? Timeline / urgency Fit (product/solution alignment) Competitive context / use of alternatives When your reps have a shared, explicit rubric, they waste less time debating. Once those foundational elements are clear, you’re ready to layer in acceleration techniques. Acceleration Strategies: Qualify Leads Faster Without Cutting Corners Here are proven levers to speed up qualification while maintaining (or even improving) accuracy. 1. Use intent & trigger data early on Instead of waiting for a lead to engage deeply, tap into signals that suggest a prospect is already researching. Third-party intent data (e. g. , from Bombora, G2, 6sense) can show which companies are searching for your category, keyword, or competitive alternatives. On-site behavior triggers — e. g. visiting your pricing page, downloading ROI calculator, repeated product pages. Firmographic & technographic triggers — e. g. tech stack changes, funding events, hiring surges. Many teams report that integrating intent signals increases qualification accuracy by 77 %. You can score early-stage leads by combining intent with ICP fit to accelerate handoff to SDRs or sales. 2. Layer in AI and predictive scoring Modern AI tools can dramatically accelerate lead scoring, making fast triage possible. Systems that ingest... --- - Published: 2025-10-10 - Modified: 2025-10-09 - URL: https://reachmarketing.com/blog/best-b2b-lead-generation-strategies-for-2025/ B2B lead generation has broken from the old formula of blasting cold lists and running generic paid campaigns. Traditional levers—mass prospect lists, opaque targeting, spray-and-pray email—are becoming increasingly unreliable. The organizations that will thrive are those that (1) own and orchestrate consented first-party signals, (2) deploy AI to enhance—not replace—expert human judgment, (3) build authority through expert content and presence, (4) re-center their demand creation around events and real interactions, and (5) treat email and outreach as precision, compliance-grade channels. This article is a roadmap for executives, growth leaders, and operators who want to build dependable, scalable pipelines — not experiment with tactics that fade. 1. Build Around First-Party Data & Intent Why it’s essential in 2025 With privacy regulation tightening and platform controls shifting, third-party data targeting is no longer a stable foundation. The durable advantage lies in claiming and activating your own consented signals—site behavior, product trial usage, content engagement tied to account identity. How to do it Instrument deeply: Track fine-grained behaviors (downloads, heatmap clicks, tool use) and tie them to known accounts via progressive profiling or SSO. Value exchange for consent: Offer genuinely helpful assets—tools, ROI calculators, checklists—in return for identity or permissions. Clean-room data sharing: If you co-market with partners, share only modeled insights or aggregated signals, not raw lists. Data governance: Enforce strict rules and audits for how first-party data is stored, processed, and used to comply with privacy laws. Revenue attribution mindset: Make attribution about how many opportunities closed, not which click had the most weight. Key metrics to track Percentage of site traffic tied to known accounts New leads and MQLs from first-party channels Time from first known touch to qualified meeting Conversion rates from consented channels to pipeline 2. Use AI to Augment Human Strategy, Not Replace It What’s evolved By 2025, marketing teams accept AI as foundational—but the difference comes in where they apply it. The smartest teams use AI in places where it composes, scores, or surfaces insights, while final decisions remain human-vetted. High-leverage AI use cases Predictive account scoring: Train models on past wins to rank accounts weekly. Next-best content or offer recommendation: Tailor what asset to send next based on behavior patterns. Routing and SLA enforcement: Automate lead handoffs based on engagement score thresholds. Drafting outbound touches: Let AI propose tailored email content, subject lines, and send times—then have humans refine. Alerting and anomaly detection: Flag significant account behavior shifts (e. g. multiple stakeholders hitting pricing pages). Guardrails & governance Maintain logs of AI recommendations and human overrides. Run A/B tests side by side before fully automating any decision. Mandate human-in-the-loop for high-risk content (security statements, legal, pricing). Regularly validate against false positives or skewed predictions. Metrics to examine Lift in reply or meeting rates when AI is applied Precision and recall of scoring (how many high scores truly convert) Reduction in time to first contact Incremental pipeline attributed to AI suggestions 3. Be Where Buyers Self-Educate: Expert Content + Social Presence The new buyer reality Modern... --- > Discover what a marketing automation agency does—optimize workflows, boost conversions, and deliver personalized experiences that scale your marketing impact. - Published: 2025-10-09 - Modified: 2025-10-10 - URL: https://reachmarketing.com/blog/what-does-a-marketing-automation-agency-do/ Marketing automation is no longer reserved for massive enterprises with sprawling marketing teams. Today, small and mid-sized businesses are turning to marketing automation agencies to streamline their marketing, drive consistent lead nurturing, and scale their revenue without ballooning overhead. If you’re a small business owner or entrepreneur trying to break free from time-consuming manual campaigns and want a more strategic, automated approach to growth, this guide is for you. We’ll explore what marketing automation agencies do, how they help your business grow, and what you can expect when partnering with one. I. What Is a Marketing Automation Agency? A marketing automation agency is a specialized partner that helps businesses plan, implement, and manage automated marketing systems across multiple channels. Unlike traditional marketing agencies that focus on creative campaigns or media buying alone, these agencies bridge strategy, technology, and execution. Core Functions of a Marketing Automation Agency Automation Strategy: Crafting a clear roadmap aligned with your business goals. Technology Enablement: Implementing and managing platforms like HubSpot, Marketo Engage, or ActiveCampaign. Workflow Design: Setting up automated sequences to engage leads and customers at the right time. Data & Analytics: Measuring performance and optimizing for conversion. Why Marketing Automation Agencies Stand Out Specialized Expertise: Deep knowledge of automation platforms and CRM integrations. Scalability: Capable of handling complex workflows, segmentation, and campaign orchestration. Strategic Support: They don’t just “run tools” — they build a system that aligns with your revenue goals. Personalization at Scale: Deliver tailored messaging to different customer segments without increasing workload. Example: A local real estate agency using manual email campaigns might reach 500 leads monthly. With a marketing automation agency, they can create segmented workflows and personalized follow-ups — reaching thousands, increasing open rates, and driving more conversions automatically. II. Why Businesses Need Marketing Automation Many businesses start with a manual marketing setup — sending individual emails, tracking leads in spreadsheets, and manually updating customer lists. But as leads and campaigns grow, so do the inefficiencies. A marketing automation agency helps remove these bottlenecks by setting up intelligent systems that work around the clock, ensuring every lead receives the right message at the right time. Common Challenges Without Automation: Leads slip through the cracks due to inconsistent follow-up. Campaigns lack personalization, reducing engagement. Reporting is fragmented, making ROI hard to track. Marketing and sales teams operate in silos. Key Benefits of Marketing Automation: Efficiency: Save hours weekly by automating repetitive tasks. Scalability: Grow without hiring large marketing teams. Lead Nurturing: Build relationships with prospects automatically. Data-Driven Insights: Make better decisions with unified reporting. Higher ROI: Maximize campaign performance with targeted outreach. Comparison: Manual Marketing vs. Marketing Automation ChallengeManual MarketingWith AutomationLead ManagementTime-consuming, often inconsistentStreamlined, reliable, and trackableCampaign TrackingDisconnected tools, spreadsheetsCentralized dashboards and real-time reportingCustomer EngagementGeneric emails and delayed responsesPersonalized, timely, multi-channel communicationScalabilityDependent on team bandwidthSystem-driven, scalable without increasing headcountROI MeasurementDifficult to measure accuratelyClear attribution and performance metrics This table highlights a crucial point: automation isn’t just about convenience — it’s about amplifying impact with the same or fewer resources. III. Core... --- - Published: 2025-10-01 - Modified: 2025-10-01 - URL: https://reachmarketing.com/blog/b2b-lead-generation-services-what-they-are-how-they-work-and-the-best-options/ Why B2B Lead Generation Services Matter in 2025 Generating qualified leads has always been the lifeblood of business growth, but in 2025 the stakes are higher than ever. Decision-makers face an increasingly competitive landscape where sales cycles are longer, buyers are more informed, and acquisition costs continue to climb. A Forrester study recently noted that B2B buyers consume an average of 13 pieces of content before making a purchase decision — a significant increase from just a few years ago. The implication is clear: companies that cannot consistently identify, attract, and nurture potential customers risk falling behind. Yet while executives recognize the importance of building a reliable sales pipeline, many organizations struggle to maintain lead generation at scale. Sales teams are stretched thin, marketing budgets are scrutinized, and relying on outdated databases or one-dimensional outreach strategies often produces disappointing results. This is where B2B lead generation services have taken center stage. These specialized providers combine data intelligence, multichannel outreach, and proven processes to deliver what in-house teams often cannot: a steady stream of qualified prospects matched to your ideal customer profile. For executives tasked with balancing efficiency, cost control, and growth, outsourcing or partnering for lead generation has evolved from an optional experiment into a strategic necessity. The question most leaders face is not whether they should explore these services, but rather which type of service, provider, or platform will deliver the most value for their unique situation. Answering that requires a deeper understanding of what these services actually do, how they work, and what separates the top providers in today’s market. What Is a B2B Lead Generation Service? At its core, a B2B lead generation service is an organization or platform that helps businesses connect with other businesses likely to benefit from their products or services. Unlike B2C lead generation — which typically targets individuals through high-volume consumer campaigns — B2B lead generation focuses on identifying decision-makers within organizations, tailoring outreach to their pain points, and nurturing them through a professional sales funnel. The simplest definition is this: A B2B lead generation service is a partner that identifies, engages, and qualifies potential business customers so your sales team can focus on closing deals. These services can take several forms: Agencies that design and execute outreach campaigns on your behalf (via email, LinkedIn, calls, and ABM strategies). Software platforms that equip your team with the data, tools, and automation needed to run lead gen internally. Data providers that deliver accurate and segmented contact lists to fuel outbound prospecting. Hybrid providers that combine software with managed services, giving companies flexibility in how they scale. What makes these services distinct is not only the mechanics of finding contacts, but also their ability to validate data, personalize outreach, and track ROI. In the past, businesses often purchased massive contact lists with little regard for accuracy or compliance. Today’s top providers differentiate themselves through data quality, compliance expertise, and integration with CRM/marketing automation systems — ensuring that lead generation is sustainable and measurable. For... --- - Published: 2025-09-15 - Modified: 2025-09-15 - URL: https://reachmarketing.com/blog/how-can-email-marketing-fuel-your-overall-inbound-strategy/ Inbound marketing is all about attracting, engaging, and delighting customers through valuable, relevant content. While many think of inbound as blogs, SEO, and social media, there’s one channel that amplifies every other effort: email marketing. Email doesn’t just distribute content — it connects every stage of the inbound funnel. Done right, it bridges the gap between capturing interest and driving long-term customer relationships. So, how can email marketing fuel your inbound strategy? Let’s break it down step by step. Why Email Marketing Is Inbound’s Secret Weapon Direct Access to Audiences: Unlike social media, where algorithms filter reach, email lands directly in inboxes. Personalization at Scale: Segmentation and automation allow you to deliver the right content to the right person at the right time. Proven ROI: According to industry benchmarks, email generates an average return of $36 for every $1 spent — among the highest of any marketing channel. Lifecycle Versatility: Email works for awareness, consideration, and decision-making, making it the most versatile inbound tool. The Inbound Funnel and Email Marketing’s Role 1. Attract Inbound begins by drawing prospects in with content, SEO, and social promotion. Email isn’t typically the first step here, but it plays a key supporting role. Content Distribution: Use newsletters to push out blogs, eBooks, and webinars. Referral Loops: Encourage subscribers to forward or share content, extending reach organically. Lead Magnets: Promote downloadable assets in exchange for email addresses, building your inbound list. 2. Engage This is where email marketing shines — nurturing leads into qualified opportunities. Segmented Nurture Campaigns: Deliver relevant content based on persona, behavior, or funnel stage. Triggered Workflows: Automate responses to actions (e. g. , clicking a pricing page link). Educational Drips: Guide subscribers through awareness into consideration with structured sequences. 3. Delight Inbound doesn’t stop after a sale. Email continues to fuel the flywheel by creating loyal advocates. Onboarding Campaigns: Help new customers adopt your product faster. Customer Success Content: Share tips, best practices, and advanced strategies. Feedback & Reviews: Use post-purchase emails to collect testimonials and fuel social proof. Key takeaway: Email is the connective tissue of inbound. It ensures no stage of the funnel operates in isolation. Data-Driven Email: Turning Insights into Engagement Personalization Beyond First Names Today’s buyers expect more than “Hi . ” They want content tailored to their needs. Behavior-Based Targeting: Send different follow-ups to someone who downloaded a whitepaper versus someone who requested a demo. Dynamic Content Blocks: Show different images, CTAs, or offers depending on customer segment. Using Analytics to Refine Inbound Open & Click Data: Reveals what content resonates most. Heatmaps: Show how subscribers engage with layouts, informing design decisions. A/B Testing: Optimize subject lines, CTAs, and send times. When you use email data to guide inbound, blog topics, webinars, and even product development become more aligned with real audience interest. Email + Content Marketing: A Symbiotic Relationship Email marketing is only as strong as the content behind it. Likewise, inbound content is far more effective with email distribution. Repurposing Blog Posts: Turn a... --- > Discover why data hygiene is critical in marketing. Learn how clean, accurate data improves deliverability, personalization, and ROI. - Published: 2025-08-21 - Modified: 2025-08-21 - URL: https://reachmarketing.com/blog/data-hygiene-in-marketing/ Marketing success depends on reaching the right people with the right message at the right time. But there’s a hidden factor that underpins every successful campaign: data hygiene. Poor data quality not only wastes marketing budgets but also undermines personalization, compliance, and customer trust. As businesses increasingly rely on advanced marketing automation and AI-driven targeting, maintaining accurate, clean, and actionable databases has never been more vital. The Rising Importance of Data in Marketing Modern marketing is data-driven. From segmenting audiences to personalizing emails, marketers rely on clean datasets to guide every decision. According to Gartner, poor data quality costs organizations an average of $12. 9 million annually. Meanwhile, Experian reports that 29% of customer and prospect data is believed to be inaccurate across organizations. For marketers, these inaccuracies mean: Wasted spend on undeliverable emails and wrong contacts Missed opportunities to reach qualified buyers Lower engagement and damaged sender reputation Skewed campaign analytics leading to poor decision-making As competition increases, small errors compound into major losses. Inaccurate data isn’t just an inconvenience—it’s a revenue killer. The Cost of Bad Data in Marketing Campaigns The ripple effects of bad data are staggering. Consider email marketing: It is estimated that the average return on investment (ROI) for email marketing is $42 for every $1 spent. But that ROI only holds if campaigns actually reach the intended recipients. Research shows that: 17% of email addresses in an average database are invalid within a year 30% of people change email addresses annually (due to job changes, new providers, etc. ) 60% of companies lose a customer due to inaccurate contact information Bad data reduces deliverability rates, increases bounce rates, and erodes sender reputation, which can lead to blacklisting by major ISPs. Ultimately, this inflates marketing costs while reducing campaign effectiveness. The Most Common Data Hygiene Issues Based on recent surveys, the top issues marketers face with their databases are: Inaccurate data (27%) – Wrong names, titles, industries, or demographic details. Duplicate records (20%) – Multiple entries for the same person, leading to wasted outreach and frustration. Incomplete data (19%) – Missing phone numbers, job titles, or email addresses prevent full profiling. Outdated information (25%) – Contacts who have moved companies, changed roles, or retired. Invalid contact details (30%) – Phone numbers and email addresses that no longer exist. Here’s a snapshot of how these issues impact marketing performance: Why Data Hygiene Matters More Today Than Ever 1. Explosion of Marketing Channels Marketers are now engaging audiences across various channels, including email, social media, SMS, webinars, and more. Each channel requires accurate data to work effectively. Providing an incorrect mobile number or an outdated LinkedIn job title can derail an entire campaign sequence. 2. Hyper-Personalization Expectations Today’s buyers expect personalized, relevant messages. Salesforce reports that 73% of customers expect companies to understand their needs and expectations. Without clean data, personalization can backfire—such as addressing someone by the wrong name or targeting a retired professional with a new career opportunity. 3. AI and Automation Depend on Clean... --- - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://reachmarketing.com/blog/how-to-generate-b2b-construction-leads-a-guide-for-marketers-sales-pros/ The construction industry is vast—from residential contractors to commercial builders, infrastructure firms, and specialty trades. For marketers and salespeople looking to sell into this market, generating B2B construction leads requires a targeted, industry-focused approach. Whether you're promoting materials, equipment, software, or services, a strategic plan is essential to reach decision-makers and build a pipeline of high-quality B2B sales leads. 1. Know Your Audience: Who Really Makes the Decisions? Identify your target personas clearly. The key decision-makers in construction include: Project owners or developers General contractors and subcontractors Architects, engineers, and design consultants Procurement managers Facility managers or superintendents Each of these roles has specific pain points—whether it's cost control, schedule adherence, safety, or materials quality. Tailor your messaging to address these concerns and align with their priorities, such as compliance, sustainability, or project ROI. 2. Build a Firmographic Profile: Get Specific with Your Targeting Firmographics help you define ideal segments within the construction world: Company type: Residential builder, commercial contractor, specialty trade (e. g. electrical, HVAC) Business size: Small (under $5M), mid-size ($5–$100M), enterprise (>$100M) Geographical scope: Local, regional, national Projects: Infrastructure (roads, bridges), high-rise buildings, custom homes, industrial plants Common firmographic attributes include industry, location, company size, job function, decision-making role, growth stage, and technology stack. 3. Optimize Your Website for Construction Leads Your website is the center of your marketing ecosystem. Optimize it to draw in your target construction personas: Create landing pages for each segment (e. g. "Safety Solutions for Commercial Contractors") Publish content that positions you as an industry authority—think blog posts, whitepapers, or case studies Use conversion forms with minimal fields and a clear offer (e. g. “Get a free jobsite audit”) Use keyword phrases like “commercial contractor suppliers,” “B2B construction leads,” or “construction equipment sales leads” to improve SEO visibility. 4. Leverage Industry Platforms & Directories Construction professionals still rely heavily on trusted directories and platforms: The Blue Book, BuildZoom, iSqFt, and Procore Marketplace for B2B lead visibility Google Business Profile and online review sites for local trust-building Advertise or contribute to trade publications like ENR, Construction Executive, or ForConstructionPros 5. Tap Into LinkedIn’s Precision Targeting LinkedIn remains a prime channel for B2B outreach: Target roles like Project Managers, Estimators, Procurement Heads Use industry filters: “Construction,” “Building Materials,” “Civil Engineering” Promote gated content or demo offers through sponsored posts or InMail Pair campaigns with personalized connection requests to drive engagement 6. Deploy Email Campaigns Using a High Quality B2B Database Email outreach still delivers, especially when segmented and personalized: Source clean, updated lists or enrich firmographic data for relevance Send a short, targeted sequence focusing on pain points and solutions Include strong CTAs (e. g. “Book a jobsite demo” or “Download project cost comparison”) Done correctly, email campaigns can drive warm B2B sales leads and push prospects into your pipeline. 7. Combine Offline and Online Outreach Construction is still a hands-on industry. Integrate digital with tactile marketing: Send physical mailers or branded items (measuring tapes, hardhat stickers) Run geo-targeted digital ads focused on regional... --- > High-ROI email marketing strategy for B2B: Learn how to use purchased email lists effectively to reach new audiences, boost engagement, and drive measurable results. - Published: 2025-08-06 - Modified: 2025-08-11 - URL: https://reachmarketing.com/blog/understanding-the-roi-of-b2b/ Email marketing continues to be one of the highest ROI channels for B2B organizations, delivering predictable, measurable results. This article explores how purchased email lists, when used strategically, can help marketers reach new audiences and generate significant returns. Why Email Marketing Still Reigns in B2B Average ROI: $36–$42 for every $1 spent Direct control over audience, message, and timing Owned media channel with long-term value B2B marketers benefit from longer sales cycles and higher deal values, making email a powerful tool for lead nurturing and pipeline growth. Despite this, many companies underutilize the channel. The Role of Purchased Email Lists in ROI Purchased lists expand your reach and speed up the lead acquisition process. When sourced properly, they help you: Enter new markets quickly Reach decision-makers outside your inbound funnel Save time on data collection and research However, quality and compliance are key. Poorly sourced lists can result in bounce rates, compliance issues, or low engagement. How Purchased Lists Impact ROI Calculation Here’s how different list types compare: Best Practices: Make Purchased Lists Work Clean and validate data to reduce bounce rates Enrich records with firmographics for targeting Test small segments before scaling Combine with multi-channel campaigns Ensure compliance with CAN-SPAM and GDPR Understanding Firmographics in B2B Marketing Firmographics are to businesses what demographics are to individuals. They include key attributes that define and categorize companies, such as industry, company size, location, revenue, number of employees, ownership structure, and growth stage. These data points help marketers segment and target their outreach more effectively, ensuring that campaigns are reaching the most relevant business audiences. In B2B email marketing, firmographic data is essential for refining purchased or rented lists. Rather than sending generic messaging to a broad audience, marketers can tailor content to specific segments—for example, targeting IT directors at mid-sized healthcare firms in the Northeast. This level of precision increases engagement, improves conversion rates, and ultimately contributes to a stronger return on investment. Firmographics also support account-based marketing (ABM) strategies by identifying high-value target companies that fit your ideal customer profile. When used alongside behavioral and technographic data, firmographics help paint a complete picture of the target company, enabling personalized and timely outreach that resonates with decision-makers. For companies using purchased lists, firmographic enrichment is one of the most effective ways to boost campaign performance and ROI. Maximizing ROI: Key Metrics to Watch To truly measure the success of your B2B email marketing—especially when using purchased lists—it’s critical to track and optimize key performance indicators. Below, we break down the most important metrics and what they reveal about your campaign’s impact. Open Rate (5–20%) Open rate measures the percentage of recipients who opened your email compared to the number delivered. A typical B2B open rate falls between 5% and 20%, depending on subject line quality, sender reputation, and timing. Strong open rates indicate healthy inbox placement and audience interest. Low open rates often signal deliverability issues or unengaging subject lines. Click-Through Rate (1–4%) CTR tells you how many people clicked on... --- - Published: 2025-07-29 - Modified: 2025-07-29 - URL: https://reachmarketing.com/blog/how-to-generate-leads-without-cold-calling/ Rethinking Lead Generation in a No-Call Era The traditional practice of cold calling is no longer the gold standard in lead generation. With call answer rates dropping below 2% in some industries, and buyers increasingly wary of unsolicited outreach, cold calling is seen by many as intrusive, inefficient, and outdated. Today's decision-makers are digitally empowered. They research solutions, read reviews, and explore options before ever speaking with a sales representative. This shift in behavior requires sales and marketing teams to adopt a more nuanced, customer-centric approach to lead generation—one that builds trust, creates value, and meets prospects where they are. Why Cold Calling Is Losing Effectiveness To understand why a no-cold-call approach is now viable (and often preferable), consider the following industry data: Only 1-2% of cold calls result in a meeting. (Bridge Group) Over 60% of buyers prefer not to interact with a salesperson as the primary source of information. (Forrester) Call blocking and screening tools reduce live answer rates significantly, especially among executive-level contacts. Remote work has dispersed office landlines, making reaching decision-makers by phone more difficult. These trends highlight the need for a shift toward permission-based, inbound, and data-informed approaches to lead generation. Fortunately, companies today have access to a wide range of powerful tools and platforms to attract, engage, and convert leads—without ever picking up the phone. Building a Lead Engine Without Cold Calling Let’s explore the core strategies that modern organizations use to generate leads at scale, ethically and efficiently. Content Marketing: Creating Value to Attract Leads Inbound marketing begins with content. High-value, relevant content not only drives organic traffic but also nurtures trust with your target audience. Key tactics include: Blog Posts: Optimize articles around search intent and long-tail keywords to drive relevant traffic. HubSpot reports that companies that blog consistently generate 67% more leads than those that don’t. Ebooks and Whitepapers: Offer downloadable resources behind lead capture forms. For B2B, whitepapers can convert at rates as high as 10-15%. Webinars: Interactive formats like webinars provide high perceived value and often lead to qualified follow-up discussions. Case Studies and Success Stories: These validate your offering and provide social proof—critical for conversion in high-trust industries. Pro Tip: Use SEO best practices in all content to improve visibility. Optimized meta descriptions, headers, schema markup, and internal linking structures all contribute to stronger discoverability and lead capture. Search Engine Optimization (SEO): The Organic Foundation Organic search traffic is one of the most consistent and scalable sources of inbound leads. Investing in SEO ensures your ideal prospects find you on their own terms. Focus areas: Keyword Research: Use tools to uncover high-volume, low-competition keywords aligned with your solution. Technical SEO: Optimize site structure, load speed, mobile performance, and crawlability to enhance rankings. Local SEO: For regionally focused businesses, build local citations and Google Business Profile optimizations. Backlink Acquisition: Gain backlinks from reputable sites to improve domain authority and trust signals. Long-term SEO efforts compound over time and deliver steady lead volume without paying per click or dialing strangers.... --- - Published: 2025-07-15 - Modified: 2025-07-21 - URL: https://reachmarketing.com/blog/cold-email-vs-warm-lead-nurturing-which-drives-better-roi-for-b2b-sales/ In the world of B2B sales, every dollar spent on outreach and lead conversion must be justified. Businesses operate on tight margins and long sales cycles, so efficiency in sales strategies can be the difference between stagnation and growth. Two strategies frequently debated by sales professionals are cold emailing and warm lead nurturing. Cold emailing involves contacting potential prospects who have had no prior interaction with your brand. It’s outbound, often unsolicited, and requires a sharp value proposition to spark interest. Warm lead nurturing, by contrast, targets individuals or businesses who have shown prior interest—by signing up for a webinar, downloading a white paper, or visiting your pricing page multiple times. Both strategies can be effective, but the question remains: Which one drives better ROI for B2B sales? Understanding the Fundamentals What Is Cold Emailing? Cold emailing is an outbound sales tactic where a business sends unsolicited emails to potential clients or leads. These individuals may have been selected based on industry, job title, company size, or another qualifier, but they haven’t interacted with your brand before. The goal of a cold email is to introduce your company and spark interest that may lead to a meeting or sales conversation. What Is Warm Lead Nurturing? Warm lead nurturing is an inbound-focused process. It involves developing relationships with leads who have already shown interest in your product or service, typically by engaging with your content, submitting a form, or subscribing to an email list. These leads are not yet ready to buy but may become customers with the right education, follow-ups, and value-based communication. Cold Emailing: Pros, Cons, and ROI Considerations Pros of Cold Emailing Scalability: Cold email campaigns can reach hundreds or thousands of new leads quickly with minimal incremental cost. Speed: You can generate meetings or sales opportunities quickly if your outreach hits the right audience. Target Expansion: You’re not limited to the audience currently in your funnel. Cold outreach enables penetration into new verticals or industries. Lower Front-End Investment: Cold emailing doesn’t require extensive content production or ad spend. Cons of Cold Emailing Low Response Rates: The average cold email response rate hovers around 1-5%. It requires high volume to see traction. Deliverability Risks: Poorly written or high-volume cold emails can lead to spam flags and domain reputation damage. Less Personalization: With mass outreach, tailoring every message becomes time-consuming and costly. Compliance Concerns: Regulations like GDPR and CAN-SPAM can restrict cold outreach if not properly managed. Cold Email ROI Potential The ROI of cold emailing can be strong—if executed properly. High-performing campaigns use segmented lists, personalized messaging, and robust follow-up sequences. For startups or companies entering new markets, cold emailing is often the fastest way to validate a value proposition and generate early leads. However, the cost per acquisition can be high if not optimized, and sales cycles tend to be longer due to initial trust-building. Warm Lead Nurturing: Pros, Cons, and ROI Considerations Pros of Warm Lead Nurturing Higher Conversion Rates: Warm leads are already interested in... --- - Published: 2025-06-11 - Modified: 2025-06-12 - URL: https://reachmarketing.com/blog/how-to-generate-seo-leads/ Understanding the SEO Lead Landscape Before diving into tactics, it’s critical to understand what an SEO lead actually is. An SEO lead is a person or business that expresses interest in SEO services—either directly (e. g. , submitting a contact form) or indirectly (e. g. , downloading a resource or engaging with educational content). These leads may vary in intent: Marketing Directors seeking to augment traffic. Small business owners overwhelmed by digital demands. Enterprise CMOs evaluating multiple agencies for a long-term contract. Affiliate marketers wanting to improve SERP positioning. Each requires different messaging, nurturing, and qualification. Core Strategies to Generate SEO Leads Build and Optimize a Lead-Generating Website Your own SEO service website is the cornerstone of your lead generation strategy. It must do two things extremely well: Drive traffic through SEO best practices. Convert that traffic into inquiries or bookings. Key elements: Clear UVP (Unique Value Proposition) above the fold. Service-specific landing pages targeting different verticals (e. g. , “SEO for Law Firms,” “Ecommerce SEO Solutions”). Case studies and testimonials to establish trust and proof. Embedded lead capture forms with compelling CTAs (e. g. , “Request a Free SEO Audit”). Live chat or booking tools to reduce friction. Lightning-fast page speed for performance and ranking. Bonus tip: Use schema markup to enhance visibility in search results, especially for FAQs, services, and reviews. Rank for Bottom-of-Funnel Keywords Many SEO professionals focus too heavily on informational content. While educational blogs are great for long-term nurturing, leads ready to buy often use transactional phrases. Examples of bottom-funnel keywords: “Best SEO agency for SaaS startups” “SEO consultant in ” “Affordable ecommerce SEO packages” “White label SEO services USA” Build landing pages around these phrases with strong CTAs, a clean layout, and value-driven copy that shows what sets you apart. Use Cold Email with a Value-First Hook Cold email still works—when done right. Avoid blasting generic messages. Instead, use personalization, specificity, and immediate value. For instance: Subject: Quick tip to help boost search rankings Body: Hey ,I noticed is ranking on page 2 for , which gets around monthly searches. With a few adjustments to , I believe you could break into the top 5 and significantly increase traffic. Would you be open to a quick call to walk through it? Best, Tools like Apollo, Hunter, and Lemlist can help you scale this with personalization at the core. Leverage SEO Audits as a Lead Magnet Offering free audits is one of the most effective ways to generate warm SEO leads—when positioned correctly. Most businesses aren’t SEO experts. When you show them their gaps (invisibility, crawl errors, slow site speed, weak backlinks), they’re more open to hiring someone to fix it. Options include: Live audit calls (15–30 minutes to build trust). Automated SEO reports using tools like SEMrush, Sitebulb, or SEOptimer. On-site audit forms with simple input fields: domain, email, business type. Pro tip: Don’t overwhelm them with jargon. Highlight issues, show opportunity, and give them a path forward—your service. Create Long-Tail, Problem-Focused Content Informational... --- - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://reachmarketing.com/blog/beyond-the-open-rate-measuring-what-really-matters-in-b2b-email-campaigns/ In 2025, open rates are no longer a trustworthy measure of email campaign success. As privacy features distort tracking data and email client behaviors evolve, marketers must dig deeper to evaluate what truly drives engagement and revenue. This guide explores essential B2B email marketing metrics—from click-through rates and conversion rates to list quality, revenue attribution, and deliverability—to help you measure campaign performance more effectively and refine your strategy for growth. Why Open Rates Are No Longer the Gold Standard Email remains a go-to tool for B2B marketing, but relying on open rates as a key performance indicator is becoming a mistake. With Apple’s Mail Privacy Protection, Gmail’s image proxying, and other anti-tracking systems in play, open rates often tell a misleading story. A few reasons open rates are unreliable today: Privacy Software Inflates Opens: Platforms like Apple Mail automatically trigger tracking pixels whether or not a user actually reads the message. Image Suppression Distorts Data: Some email clients block images (and tracking pixels) by default, suppressing legitimate opens. Bots and Security Scans Falsify Results: Email security systems often scan incoming messages, falsely registering them as opened. These distortions make it harder to understand whether your message is landing with the right audience—or being ignored altogether. In B2B, where decisions involve multiple stakeholders and long sales cycles, this kind of ambiguity is costly. Metrics That Truly Reflect Campaign Effectiveness If you want a clear picture of how your emails are performing, focus on outcomes and behaviors—not just visibility. Here are the key metrics every B2B email marketer should track in 2025: 1. Click-Through Rate (CTR) What it tells you: How many recipients clicked on links in your email. Why it matters: Clicks represent action. They indicate that your message sparked enough interest to warrant engagement. How to use it: Compare CTR across audience segments and content types. A/B test calls-to-action, visuals, and layout. Use CTR data to prioritize topics or offers that drive the most interest. 2. Click-to-Open Rate (CTOR) What it tells you: The percentage of email openers who clicked a link. Why it matters: CTOR gives insight into the strength of your email content independent of subject line or timing. How to use it: Optimize internal messaging, design, and CTA placement. Evaluate different formats (e. g. , plain text vs. HTML). Understand which segments are most receptive to your offers. 3. Conversion Rate What it tells you: The percentage of recipients who completed a goal after clicking. Why it matters: This is your clearest link between email performance and business outcomes—especially for B2B teams working toward pipeline growth. How to use it: Define meaningful goals (e. g. , demo request, whitepaper download). Tie conversions to sales-qualified leads (SQLs) in your CRM. Track both micro- and macro-conversions throughout your nurture journey. 4. Revenue Per Email (RPE) What it tells you: How much revenue is generated for each email sent. Why it matters: This ties engagement to business value, showing how much each email contributes financially. How to use it: Use... --- - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://reachmarketing.com/blog/the-2025-checklist-for-choosing-a-reliable-business-email-list-provider/ With a growing emphasis on privacy and personalization, the 2025 digital marketing landscape is far less forgiving of careless or outdated outreach strategies. The purchase of B2B email lists is still a viable option for lead generation, but the margin for error is shrinking. Inaccurate data, non-compliant sourcing methods, or poor targeting can lead to blacklisting, legal penalties, and brand damage. As such, businesses must approach email list acquisition with the same rigor as they would any strategic investment. The goal is not merely to acquire leads, but to acquire qualified, compliant, and engaged contacts that convert. Below is a detailed checklist designed to help you evaluate email list providers against the most crucial benchmarks in 2025. Data Accuracy and Validation Methods A reliable provider should treat data accuracy as a core deliverable—not an afterthought. What to Look For: Real-time email validation to check the accuracy of each contact before delivery. Bounce rate guarantees, typically below 5%. Phone and postal verification, where applicable, for multichannel campaigns. Refresh cycles, ideally every 30 to 90 days, to ensure removal of inactive contacts. Why It Matters: A 1% increase in bounce rate can lower sender reputation, impacting your entire domain. Outdated records, such as departed employees or changed job titles, decrease engagement and inflate campaign costs. Compliance with Privacy and Anti-Spam Regulations With evolving regulations such as GDPR, CCPA, and newer regional laws, data compliance is now a minimum standard, not a luxury. Key Requirements: Explicit consent records for each contact. Double opt-in data, especially for European and Canadian markets. Clear unsubscribe pathways in all communications. Data lineage documentation, showing when, where, and how each contact was obtained. Consequences of Non-Compliance: Fines ranging from thousands to millions depending on the jurisdiction. Reputational harm that erodes customer trust. Reduced deliverability due to spam flagging. Deliverability and Sender Reputation The best list in the world is useless if your emails never reach the inbox. Deliverability hinges on a provider’s internal practices. Indicators of Strong Deliverability: Use of permission-based lists only. Low spam complaint and unsubscribe rates. Inclusion of seed testing data to predict spam folder placement. Access to dedicated IPs and domain reputation tools. What You Can Measure: Inbox placement rates (should exceed 85%). Open rates benchmarked by industry. Engagement depth, such as reply rates or time spent reading emails. Segmentation and Targeting Capabilities Segmentation is not just for personalization; it improves ROI by ensuring you only reach relevant prospects. Useful Segmentation Filters: Firmographics: Industry, company size, revenue, number of employees. Technographics: Software stack used, cloud adoption, CRM platform. Geographics: Country, state, or even postal code targeting. Job Titles: From C-suite to functional specialists. Advanced Capabilities: Intent data: Based on content consumption, signaling purchase interest. Predictive modeling: Providers who offer scoring models based on engagement potential. Historical campaign performance: Feedback loop integration with your CRM. Reputation and Track Record Reputable providers will have a long history of success and transparency. What to Investigate: Customer references and case studies. Years in operation, particularly in regulated industries.... --- - Published: 2025-05-10 - Modified: 2025-05-20 - URL: https://reachmarketing.com/blog/how-an-email-marketing-agency-helps-saas-companies-launch-scale-and-optimize-email-programs/ For SaaS companies, email marketing plays a unique and essential role in the customer journey. From onboarding new users to reducing churn and driving upsells, email can be your highest-performing channel—if it’s executed properly. But for many SaaS teams, internal resources are stretched, and email gets deprioritized or handled inconsistently. That’s where an email marketing agency can make an immediate impact. By combining technical know-how, strategic insight, and creative execution, a specialized agency builds, launches, and manages a scalable email program tailored to your product and customer lifecycle. Below, we explore exactly how an agency helps—and what that looks like in practice. 1. Strategy That Supports Your Growth Funnel SaaS growth is about more than acquisition—it's about activating users, retaining them, and increasing value over time. A quality email agency starts by understanding your funnel from the inside out. They’ll help you: Identify key lifecycle stages (trial, onboarding, active use, upgrade, churn risk) Map email campaigns to each touchpoint Prioritize actions that shorten the time to value (TTV) Align messaging with sales, product, and customer success teams For example, while your sales team focuses on demos and trials, the agency might build a post-demo nurture stream that reinforces product value and addresses common objections—moving prospects closer to conversion without added sales lift. 2. Personalization and Segmentation That Reflect Your Users Generic blasts don’t work in SaaS. Your users may vary widely by role, company size, product plan, and activity level. An agency ensures your emails reflect those differences through strategic segmentation and personalization. They’ll segment your audience by: User role (marketer, developer, operations) Lifecycle stage (lead, free user, paying customer) Engagement level (power user, dormant account) Product actions (used Feature A but not Feature B) Emails are then personalized to speak directly to a user’s experience. For example: A marketing manager may receive case studies and ROI-focused content A technical user might get tips on API integrations An inactive free user could get a re-engagement series offering a product tour or extended trial This data-driven segmentation improves email performance across the board. 3. Behavioral Triggers and Lifecycle Automation The best SaaS email programs are proactive, not reactive. Agencies help you set up behavioral and time-based automations that move users forward—even when your team is offline. Examples of email automations include: Onboarding workflows triggered by signup or account creation Usage nudges based on product engagement (or lack thereof) Upgrade offers for users who hit plan limits Renewal reminders before subscriptions expire Re-engagement emails for inactive accounts These automations reduce friction, improve retention, and increase conversions without manual effort. 4. Creative That Converts—Not Just Looks Good In SaaS, email design isn’t just about aesthetics—it’s about helping users take the next step. Agencies design emails that render properly across inboxes, devices, and clients like Outlook and Gmail, but also focus on performance. Key creative elements agencies manage: Responsive templates with clear CTAs On-brand visuals and typography Attention-grabbing subject lines Persuasive, benefit-focused copy A/B testing of layout, buttons, and messaging An agency also understands... --- - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://reachmarketing.com/blog/how-can-i-market-my-website/ Marketing a website in 2025 demands a strategic and diverse approach due to rapid internet growth and AI's influence on consumer behavior. This data-driven guide offers contemporary tactics to boost website visibility, draw relevant traffic, and turn visitors into customers or leads. It presents strategies based on current data, proven methods, and emerging platform trends for business owners, marketers, and entrepreneurs seeking a competitive edge in the digital environment. Why Marketing Your Website Matters With over 1. 1 billion websites currently populating the digital landscape and hundreds of thousands more emerging daily, the sheer volume of online content presents a significant challenge for any website seeking visibility. Possessing an aesthetically pleasing and functionally robust website is merely the first step in establishing a successful online presence. Without a well-defined and diligently executed marketing strategy, even the most sophisticated and user-friendly website will languish in obscurity, failing to connect with its intended audience. Effective website marketing transcends simple promotion; it encompasses a comprehensive framework of activities designed to ensure that your online presence reaches the precise demographic it aims to serve, drives high-quality, relevant traffic to your digital doorstep, and ultimately contributes measurably to the overarching goals of your business, fostering sustainable growth and enhanced brand recognition in an increasingly competitive digital environment. Core Pillars of Website Marketing Search Engine Optimization (SEO) SEO is one of the most cost-effective and high-impact tactics for long-term visibility. In 2025, it's not just about stuffing keywords—it's about optimizing holistically for search intent, user experience, and authority. Key tactics: Semantic keyword clustering: Grouping related search terms to rank for broader queries On-page optimization: Proper use of headers, meta descriptions, internal linking, and schema markup Core Web Vitals compliance: Page speed, mobile responsiveness, and user interaction are prioritized by Google Backlink building: Earning inbound links through guest posts, PR, and citations remains critical According to BrightEdge, 68% of online experiences begin with a search engine. Optimizing for SEO helps your website appear when potential customers are actively looking for what you offer. Content Marketing Content remains the foundation of visibility and trust. But in 2025, it’s more strategic and interactive than ever. Effective content types: Long-form blogs: In-depth guides and how-tos that answer user questions comprehensively Video content: Product explainers, testimonials, and tutorials that drive engagement Interactive tools: Quizzes, calculators, or ROI estimators that provide personalized value Visual content: Infographics and visual storytelling improve shareability and comprehension Demand Metric reports that websites publishing regular content generate 67% more leads than those that don’t. Social Media Marketing Social media isn’t just for branding—it’s now a powerful referral engine for website traffic. Modern best practices: Tailor content for each platform (Instagram Reels, TikTok videos, Twitter threads, LinkedIn articles) Use social SEO techniques, such as keyword-optimized bios and captions Create shareable assets that encourage users to tag and reshare Foster community by responding to comments and engaging in relevant conversations For B2B brands, LinkedIn is especially powerful, responsible for 80% of all B2B leads generated via social media. Email... --- - Published: 2025-05-06 - Modified: 2025-06-09 - URL: https://reachmarketing.com/blog/email-marketing-deliverability-optimization/ Email marketing remains one of the most cost-effective marketing tools available. With an average return on investment (ROI) of $36 for every $1 spent, it continues to be a cornerstone of digital marketing strategies across industries. However, this performance is entirely dependent on whether or not your emails make it to the inbox. Too often, marketers are disappointed by underperforming campaigns that are actually victims of poor email deliverability. We'll go through the essential strategies, technical considerations, and ongoing best practices for optimizing your email deliverability in 2025 and beyond. What Is Email Deliverability? Email deliverability refers to the likelihood of your email reaching your recipient's inbox rather than being filtered into the spam or junk folder. It's important to distinguish between email delivery and deliverability: Email delivery measures whether the email was accepted by the recipient’s server. Email deliverability determines whether that accepted email lands in the inbox or the spam folder. If your deliverability is poor, even the most compelling offer or beautifully designed campaign is essentially invisible. Why Email Deliverability Matters Deliverability is more than just a technical metric. It has direct consequences on your marketing ROI, brand reputation, and customer retention rates. Consider the following business impacts: Low Engagement: Poor inbox placement reduces visibility, which negatively affects open and click-through rates. Reputation Damage: Sending to invalid or inactive addresses can get your IP flagged or blacklisted. Legal Compliance Risks: Failing to meet legal standards like CAN-SPAM or GDPR not only reduces deliverability but can incur fines. On the flip side, improving deliverability enhances: Campaign ROI Customer trust Sender credibility Overall email performance Deliverability is, in effect, a gatekeeper for your entire email marketing strategy. Key Factors Affecting Email Deliverability Several technical and strategic factors impact whether your emails reach the inbox: 1. Sender ReputationInternet Service Providers (ISPs) assess your sender reputation based on your domain, IP address, and email practices. Poor engagement, frequent spam complaints, and high bounce rates can all erode your reputation over time. 2. Email AuthenticationAuthentication protocols like SPF, DKIM, and DMARC prove that your emails are actually from your domain and not from a bad actor. Without them, your emails may be flagged or rejected altogether. 3. Content and FormattingSpam filters assess email content, looking for suspicious formatting, too many images, trigger words, and even metadata anomalies. Even legitimate emails can end up in spam if poorly formatted. 4. Subscriber EngagementOpen rates, click-throughs, replies, and even deletions all factor into how ISPs view your emails. The more users engage, the more likely your future emails land in the inbox. 5. Email List QualityOutdated, unverified, or purchased lists are filled with invalid addresses or spam traps. These hurt your performance and your reputation. 6. Sending BehaviorInconsistent frequency, high-volume blasts, or sending to unverified lists can raise red flags with spam filters. Email cadence matters. Best Practices for Improving Email Deliverability Use a Reputable Email Service Provider (ESP) Choose an ESP with a strong infrastructure and built-in deliverability tools. Providers like Mailchimp, Klaviyo, ActiveCampaign,... --- - Published: 2025-04-18 - Modified: 2025-04-21 - URL: https://reachmarketing.com/blog/how-to-get-emails-for-email-marketing-proven-methods-backed-by-data/ Why an Email List Still Beats Every Other Channel High ROI & Full Ownership Email marketing remains the undisputed king of direct response. Litmus reports that every $1 invested returns $36 on average—nearly triple the ROI of social ads. Unlike rented audiences on Facebook or Google, an email list is first‑party data. You own the relationship, control deliverability, and aren’t at the mercy of algorithm changes. Predictable Revenue Growth With segmentation and automation, email scales linearly: add more quality subscribers, get more predictable sales. That financial predictability is why venture‑backed SaaS companies still list “email subscriber growth” among their top five operating metrics. Legal & Ethical Foundations: Compliance First RegulationRegionCore RequirementGDPREUExplicit, informed consentCAN‑SPAMUSAHonest headers, visible opt‑outCASLCanadaExpress or implied consentPECRUKPermission for electronic marketing Best‑practice checklist Use double opt‑in whenever possible. State exactly what subscribers will receive. Place a visible unsubscribe link in every email. Store consent records (timestamp, source URL, IP). Following the rules isn’t just risk mitigation; it signals respect and boosts long‑term engagement. Lead Magnets That Actually Convert Lead magnets answer a specific, high‑value question in exchange for an email address. Lead Magnet TypeAverage Conversion Rate*E‑books / Whitepapers9–12%Checklists & Cheat Sheets8–10%Webinars / Live Demos10–18%Templates & Tools11–14%Exclusive Discounts / Trials6–9% *Industry medians, 2024. Example: A B2B SaaS firm released a “2024 Email Marketing Trends Report. ” Targeted ads plus LinkedIn outreach generated 4,800 opt‑ins in 60 days at a 12. 4 % conversion rate. Action steps Pinpoint a pain point your product solves. Package a single outcome (e. g. , “7‑Step Cold Email Checklist”). Position the magnet as time‑saving or revenue‑generating. Gate the resource behind a short form (name + email). Website & Landing Page Optimization Your site traffic is already warm—convert it. Proven On‑Site Capture Mechanics MechanismWhen to DeployKey TipInline FormsMid‑blog, resource pagesAlign copy with on‑page topicExit‑Intent PopupsWhen user moves mouse toward address barOffer a bite‑size win (cheat sheet)Sticky BarsSite‑wide, mobile especiallyKeep copy ≤ 45 charactersSlide‑Ins50–70 % scroll depthPersonalize with dynamic text Best practices Two fields max: First Name and Email. CTA verbs that imply value (“Download,” “Unlock,” “Get”). Add micro‑trust: security badge, privacy note, subscriber count. Social Media and Paid Traffic Tactics Facebook & Instagram Lead Ads Native forms auto‑fill user data, reducing friction. Average CPL is 12–15 % lower than conversion‑objective ads that send traffic off‑platform. LinkedIn Lead Gen Forms For high‑ACV B2B offers, expect 13–17 % form‑completion rates. Layer filters by job title, seniority, and company size for hyper‑relevance. Organic Social Amplification Pin tweets promoting your lead magnet. Add a YouTube end screen directing viewers to a landing page. Use TikTok’s link‑in‑bio plus short‑form educational clips. Offline Collection: Turning Real‑World Touchpoints into Subscribers Offline EnvironmentMechanismConversion TriggerTrade ShowsQR codes on booth signageInstant demo schedulingRetail CheckoutsPOS prompt for discountOn‑spot coupon via emailNetworking EventsDigital business cards with signup linkPost‑event recap email Follow offline captures with an automated welcome sequence to cement consent and context. Referral Loops and Incentivized Growth Dropbox’s legendary 40 × user growth hinged on a two‑sided referral bonus. You can replicate the dynamic—on a smaller scale—with modern plug‑ins. Reward TierIncentive Example1 ReferralFree mini‑guide3 Referrals10 %... --- - Published: 2025-04-16 - Modified: 2025-04-17 - URL: https://reachmarketing.com/blog/why-email-marketing-is-effective-and-why-it-will-continue-to-be/ Email marketing has outlived —and often outperformed—flashier digital tactics for more than two decades. In 2025, when paid social costs keep climbing and organic reach keeps shrinking, smart brands still rely on the inbox to nurture relationships, drive revenue, and collect data they can actually act on. The numbers back it up: industry benchmarks continue to show returns hovering around $36–$42 for every $1 invested, making email the rare channel that reliably scales profit instead of merely spend. Email’s Core Strengths: Directness, Control, and First‑Party Data Purpose of Email Marketing At its heart, email is a permission‑based, one‑to‑one communication stream. Subscribers invite you into their personal space; you’re not renting borrowed reach from an algorithm. That direct line means: Guaranteed deliverability paths: Even if a message lands in “Promotions,” it still exists until the user deletes it. Ownership of first‑party data: Every open, click, and reply feeds a database you control—not a walled garden’s. Low marginal costs: Sending to 10,000 people costs only fractionally more than sending to 100. High ROI & Cost‑Efficiency A recent DMA meta‑study pegs average ROI near 3,800 %. Compare that with paid social (average 250 – 300 %) or display advertising (under 100 %) and the appeal is obvious. Budget that might buy a single day of mid‑funnel awareness ads can fund an entire quarter of segmented, automated nurture. Personalization: Turning Data Into Relevance Segmentation Moves the Revenue Needle Batch‑and‑blast campaigns still work for announcements, but segmented sends generate up to 760 % more revenue per email. Typical slices include: Lifecycle stage (lead vs. repeat customer) Purchase history or category affinity Engagement depth (hyper‑clickers vs. dormant) Dynamic Content & Behavioral Triggers Modern ESPs let you swap modules on the fly—think product recommendations, localized event invites, or a loyalty‑point meter that updates in real time. Pair that with triggers (cart abandonment, browse abandonment, post‑purchase upsell) and you create an always‑on revenue engine. Respecting Privacy While Personalizing 2025’s privacy regulations (GDPR, CCPA, and emerging U. S. state laws) demand consent, transparency, and data minimization. Practical tips: Store only the fields you use. Offer clear preference centers. Let subscribers opt down (reduced frequency) before they opt out. Relationship Building & Brand Authority Email’s long‑form flexibility makes it ideal for thought‑leadership, how‑to content, and storytelling that builds trust. When a brand consistently educates rather than just sells, open rates and lifetime value rise together. Consider alternating promotional pushes with: Case studies and success stories Insider tips or “pro” usage guides Curated industry news with expert commentary Measuring What Matters: From Opens to Incremental Revenue KPIWhy It Matters2025 Benchmarks*Open RateSignals subject‑line strength & sender reputation32 – 38 %Click‑Through Rate (CTR)Measures message-match quality2. 5 – 4 %Click‑to‑Open Rate (CTOR)Normalizes CTR against opens8 – 15 %Conversion RateTies clicks to revenue events0. 8 – 3 %Unsubscribe/SpamHealth check for content & frequency< 0. 2 % *Benchmarks vary by industry; use them as directional, not absolute, guides. Pro tip: build a revenue attribution model that separates campaign‑generated sales from background organic purchases to pinpoint incremental... --- > Get GDPR-compliant, verified business email lists segmented by industry, company size, and role. Achieve higher deliverability and engagement with real-time verified contacts. Request your sample list now. - Published: 2025-04-09 - Modified: 2025-10-30 - URL: https://reachmarketing.com/blog/business-email-lists-by-industry/ Business Email Lists by Industry: 50+ Verified B2B Lists Updated 10/29/2025 A business email list by industry is a curated database of professional contacts organized by specific verticals — such as healthcare, manufacturing, technology, finance, retail, and more. These lists help companies connect directly with decision-makers, buyers, and influencers who are most relevant to their products or services. Unlike generic email lists, industry-specific lists deliver precise segmentation, verified accuracy, and measurable ROI. Each contact record typically includes company details, job title, industry classification, location, and email address — enabling laser-focused outreach and better campaign performance. We specialize in verified, compliance-ready B2B email lists that empower marketers to build targeted campaigns, reduce bounce rates, and improve conversion outcomes. On this page, you’ll learn how these lists work, how to evaluate providers, what data quality standards to expect, and how segmentation by industry, role, and geography can transform your email marketing ROI. Business email lists by industry are verified databases of B2B contacts categorized by sector, company size, and job title — enabling marketers to reach qualified decision-makers through compliant, data-driven email campaigns. Why Industry-Specific Business Email Lists Matter The Shift from Broad Lists to Niche Segmentation In today’s competitive B2B landscape, broad email blasts rarely work. Companies now recognize that relevance drives engagement — and the fastest path to relevance is segmentation. Industry-specific lists allow marketers to speak directly to a prospect’s pain points. For example, a “Manufacturing Operations Manager” responds differently than a “Healthcare Procurement Officer. ” Custom targeting by industry, company size, and job role ensures that every message feels relevant and personal — driving higher engagement and stronger relationships. Typical ROI Metrics and Performance Indicators The numbers tell the story: Open rates: 25–40 % for targeted B2B campaigns (vs. 10–15 % for generic sends). Click-through rates: 3–7 % when content aligns with industry needs. Bounce rates: < 2 % with verified lists. Conversion rate lift: Up to 4× when campaigns are segmented by vertical. The takeaway? Investing in a verified, industry-segmented list pays for itself quickly through improved deliverability, engagement, and pipeline efficiency. How to Build & Select a Quality Business Email List Criteria: Industry Vertical, Job Title, Geography, Company Size When sourcing a business email list, prioritize segmentation that matches your campaign goals: Industry Vertical: Focus your outreach (e. g. , finance, construction, education, retail, tech). Job Title: Target decision-makers — CEO, VP Sales, Director Procurement, Marketing Manager. Geography: Filter by country, state, city, or radius for local relevance. Company Size: Choose ranges such as < 50, 51–500, > 500 employees for scaling precision. Combining these filters ensures maximum relevance and prevents wasted impressions. Data Attributes You Should Request A reliable business email list should include: Full Name (First + Last) Job Title / Department Company Name and Website Domain Email Address (verified) Industry / SIC / NAICS Code Company Size / Revenue Range Geographic Location (Country → City) Phone Number (optional) Date Last Verified / Opt-in Status These attributes allow for precise segmentation and personalization at... --- - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://reachmarketing.com/blog/b2b-lead-gen-services-strategic-scalable-and-data-driven-growth/ B2B lead generation has never been more complex—or more critical. With shrinking attention spans, longer buyer journeys, and increasingly sophisticated decision-makers, the old playbook of cold calls and static email blasts has become obsolete. Businesses now require a B2B lead generation service that is not only intelligent and multi-channel, but also deeply integrated with sales and marketing operations. The Anatomy of a High-Performance B2B Lead Gen Service A successful B2B lead generation engine is not a single campaign or a single tool. It is a coordinated ecosystem with multiple components, including: Targeted data acquisition Lead scoring and segmentation Multi-touch engagement via email, ads, and content Marketing automation and CRM integration Performance analytics and continuous optimization Each of these components must be aligned not only with each other, but also with the organization's broader revenue goals. When they are, lead gen becomes predictable, scalable, and accountable. Building a Foundation: Precision Targeting with Better Data Effective lead generation begins with knowing exactly who you're targeting. This involves more than just job titles or firmographics; it includes technographics, buying intent, content interaction patterns, and behavioral signals. Key Targeting Variables for Modern B2B Campaigns Variable TypeExamplesUse CaseFirmographicsCompany size, revenue, industryBasic segmentation and persona mappingTechnographicsCRM used, email platform, marketing automation toolTailoring messaging and positioningIntent DataSearches, whitepaper downloads, pricing page visitsTiming outreach for buying-readinessBehavioral DataEmail opens, ad clicks, webinar attendanceLead scoring and campaign personalization Data providers are only as good as their hygiene, update frequency, and integration with your tech stack. B2B lead gen services that blend third-party data with first-party behavioral insights tend to deliver more accurate and timely outreach. From MQLs to SQLs: The Science of Scoring and Segmenting Leads The B2B buyer’s journey rarely follows a straight path. A decision-maker might binge your content for weeks, go dark, then re-engage after a webinar invite. The goal of a B2B lead gen service is not to force a sale at the wrong time, but to understand buyer intent and deliver value at the right moments. Lead scoring—both demographic and behavioral—helps prioritize who gets contacted, how, and when. Sample Lead Scoring Matrix CriteriaScore WeightNotesTitle: Director++10Decision-making authorityCompany Revenue > $50M+8Purchasing powerOpened 3+ emails+5High engagementClicked pricing page+10Strong buying intentAttended webinar+7Mid-funnel activityUnsubscribed-20Disqualifying action Sophisticated lead gen services often automate scoring with marketing automation platforms and route high-scoring leads to sales reps in real-time, reducing lag and maximizing conversion potential. Orchestrating Multi-Channel Campaigns that Actually Convert Gone are the days when a single channel could carry a campaign. B2B buyers consume content in layers—from top-funnel blog posts to bottom-funnel case studies—and across formats, including email, paid media, and social. The challenge is aligning these efforts into a synchronized experience. Multi-Channel Campaign Flow Example Inbound Trigger: Prospect reads a blog post on a specific solution. Retargeting Ad: They see a display ad with a free webinar invite. Email Nurture: Post-registration, they receive a 3-part drip campaign. Lead Score Spike: Based on content interactions. Sales Alert: SDR is notified with activity timeline and contact info. Campaigns that tie channels together through... --- - Published: 2025-04-07 - Modified: 2025-04-21 - URL: https://reachmarketing.com/blog/email-marketing-101-for-b2b-executives-strategies-that-win-in-2025/ by Reach Marketing Editorial Staff Let’s cut to the chase: your inbox as a B2B executive is a battlefield. Between spam, endless pitches, and that one sales guy who thinks “REPLY ALL” is his personal brand, it’s a miracle you even open anything. So why should you—the corner-office titan with a schedule tighter than a drum—care about email marketing? Simple: it’s not just about sending emails; it’s about sending the right emails, at the right time, to the right people, and watching ROI roll in that’ll make your CFO speechless. Welcome to Email Marketing 101 for B2B Executives, 2025 edition. No fluff, no jargon—just strategies to make your competitors wish they’d taken notes. Let’s dive in. Why Email Still Rules the B2B Kingdom In a digital landscape buzzing with TikTok dances, LinkedIn humblebrags, and AI chatbots trying to charm you (hey, Grok! ), email might feel like it’s been around the block. But don’t be fooled—it’s still the slickest player in the game. Marketing studies show email delivers a jaw-dropping $42 return for every $1 spent. In the B2B world, it’s the quiet MVP that turns cold leads into signed contracts while social media’s still fiddling with its ad settings. For executives, time is money, and email doesn’t squander either. It’s not about chasing likes—it’s about landing meetings, closing deals, and keeping your pipeline flowing. In 2025, it’s still the reigning champ of the B2B scene, and here’s why it’s your ace in the hole. Think about it: your prospects—other execs, decision-makers, the folks with budget authority—aren’t scrolling X for your next big offer. They’re in their inboxes, sifting through the noise, and a well-crafted email is your VIP pass to their attention. ReachMarketing has been in the trenches for decades, helping B2B brands like yours prove that email isn’t just alive—it’s thriving. Strategy #1: Trade the Slingshot for a Bow and Arrow If your email list is a chaotic stew of “everyone we’ve ever met at a trade show,” you’re not marketing—you’re spamming. In 2025, segmentation is your golden ticket to standing out. Imagine you’re a Michelin-star chef carving a roast: slice your audience by industry (tech vs. manufacturing), role (CFO vs. procurement), or even pain points (growth vs. cost-cutting). A COO wants hard ROI numbers to justify your solution; a supply chain manager wants reliability stats to sleep at night. Send them what they care about, and your open rates will climb faster than a caffeinated intern on a deadline. Here’s a real-world win: one of Reach Marketing’s clients, a SaaS provider, segmented its list into “trial users” and “enterprise leads. ” The trial folks got tips on maximizing the tool; the enterprise crowd got case studies with big-name logos. Result? Conversions significantly grew in three months. Precision beats volume every time, and in 2025, B2B email marketing for executives demands nothing less. Strategy #2: Subject Lines That Grab Eyeballs Your subject line is the bouncer at the inbox club—weak vibes, and you’re stuck outside. “Newsletter #47” won’t... --- - Published: 2025-04-01 - Modified: 2025-04-01 - URL: https://reachmarketing.com/blog/what-is-database-marketing-a-complete-analysis/ Database marketing has emerged as a pivotal strategy in the contemporary business landscape, enabling organizations to harness customer data for targeted marketing efforts. This article delves into the intricacies of database marketing, exploring its definition, evolution, methodologies, benefits, challenges, and real-world applications. By examining statistical insights and industry benchmarks, we aim to prrovide a thorough understanding of how database marketing drives business growth and enhances customer relationships. In an era where data is often termed the "new oil," businesses are increasingly leveraging customer information to refine their marketing strategies. Database marketing stands at the forefront of this data-driven approach, focusing on the collection, analysis, and utilization of customer data to create personalized marketing campaigns. This strategy not only enhances customer engagement but also optimizes marketing expenditures by targeting specific segments with tailored messages. Definition of Database Marketing Database marketing is a form of direct marketing that utilizes databases of customers or potential customers to generate personalized communications, aiming to promote products or services for marketing purposes. The communication methods can include various addressable mediums, such as direct mail, email, or telemarketing. The primary distinction between direct marketing and database marketing lies in the emphasis on data analysis. Database marketing focuses on employing statistical techniques to develop models of customer behavior, which are then used to select customers for targeted communications. Evolution of Database Marketing The roots of database marketing can be traced back to the 1980s when businesses began to recognize the potential of customer data in enhancing marketing efforts. Initially, companies relied on simple mailing lists to reach out to potential customers. However, with advancements in technology and data collection methods, the scope expanded to include comprehensive customer profiles encompassing demographics, purchase histories, and behavioral data. This evolution marked a shift from mass marketing to more targeted, personalized approaches, laying the foundation for modern database marketing practices. Methodologies in Database Marketing Implementing an effective database marketing strategy involves several key steps: Data Collection: Gathering relevant customer information, including personal details, transaction histories, and interaction records. This data can be sourced from various touchpoints such as websites, social media, and customer service interactions. Data Organization and Centralization: Storing the collected data in a centralized system, such as a Customer Relationship Management (CRM) platform, to ensure easy access and analysis. Data Analysis and Segmentation: Utilizing analytical tools to uncover patterns and segment customers based on characteristics like demographics, purchasing behavior, and preferences. This segmentation enables the creation of targeted marketing campaigns. Personalization and Campaign Execution: Developing personalized marketing messages tailored to each customer segment and delivering them through appropriate channels. Performance Monitoring and Optimization: Continuously tracking the effectiveness of marketing campaigns and making data-driven adjustments to enhance outcomes. Benefits of Database Marketing The adoption of database marketing offers numerous advantages: Enhanced Customer Relationships: Personalized communications foster stronger connections with customers, leading to increased loyalty and retention. Improved Marketing Efficiency: Targeted campaigns reduce wasteful spending by focusing resources on high-potential segments, thereby increasing return on investment (ROI). Data-Driven Decision Making: Access to... --- - Published: 2025-03-28 - Modified: 2025-03-28 - URL: https://reachmarketing.com/blog/the-power-of-email-marketing-for-b2b-marketers/ In a digital world overflowing with social media platforms, AI tools, and short-form video content, email marketing remains one of the most powerful channels for reaching and converting audiences — and that’s not changing in 2025. Email delivers exceptional results — especially for B2B marketers who rely on long-term relationships and sustained touchpoints- whether you're nurturing new leads, engaging current clients, or keeping decision-makers informed. Here’s a closer look at why email marketing still matters and why it might be your most valuable tool this year. Email Is Everywhere — and Checked Constantly The global number of email users is expected to reach 4. 6 billion in 2025, more than half the world’s population. Even more compelling? 99% of email users check their inbox daily, and many check it multiple times daily. That’s a lot of daily opportunities to get your message in front of the right audience — without worrying about algorithms, ads, or platform shifts. Source: Sixth City Marketing, OptinMonster B2B Email Open Rates: What the Numbers Tell Us While consumer brands often see higher raw open rates, B2B email campaigns drive deeper engagement and more qualified action. In 2025, understanding how open rates perform in the B2B space helps marketers set realistic benchmarks and optimize content strategy. The Numbers: Average B2B email open rate: 15. 1% Average B2C email open rate: 19. 7% Average B2B click-through rate (CTR): 3. 2% Average B2C CTR: 2. 1% (Source: Campaign Monitor) While B2C emails may generate more opens, B2B emails often have higher intent and more meaningful engagement. That’s because: B2B buyers tend to read with purpose — evaluating solutions or gathering info The content is typically tailored to specific pain points, roles, or decision stages Email is often part of a larger lead nurturing or account-based strategy What This Means for Marketers If your open rate is hovering around 15–20%, you’re in a healthy B2B range — but don’t stop there. Look beyond opens: Are your click-through rates strong? Are readers converting to leads, downloads, or demo requests? Are you segmenting by interest, industry, or role? Focus on quality over quantity. A lower open rate in B2B often beats a high open rate in B2C because the stakes — and deal values — are so much higher. The ROI Is Still Unmatched Let’s talk numbers: Email marketing generates $36 for every $1 spent, on average. That’s higher than paid search, organic social, or display ads — and it’s one of the reasons marketers keep investing in email year after year. Source: Constant Contact Automation + Personalization = Results If you’re still sending one-size-fits-all emails, it’s time to upgrade. In 2025, personalized, automated campaigns are outperforming everything else: Emails with personalized subject lines get 26% higher open rates. Automated campaigns see 42. 1% open rates and 5. 4% click-through rates — significantly better than traditional campaigns. Modern email platforms let you segment audiences, trigger messages based on behavior, and speak directly to your recipients’ needs. Source: Wix Mobile Optimization Is Non-Negotiable Over 59%... --- - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://reachmarketing.com/blog/what-is-a-lead-generation-bot-everything-you-need-to-know/ Engaging potential customers instantly isn’t just a nice-to-have—it’s essential. That’s where lead generation bots step in. But what is a lead generation bot, and why are so many marketers adding them to their growth stack? What Is a Lead Generation Bot? A lead generation bot is an AI-powered chatbot or conversational assistant designed to initiate, engage, and qualify leads on your website or messaging platforms. Unlike traditional web forms, these bots provide real-time interaction, collecting data from users through natural conversation. They can be deployed across: Websites (especially landing pages) Social media platforms like Facebook Messenger Messaging apps such as WhatsApp SMS and email interfaces Think of them as your tireless, automated sales assistants—working 24/7 to turn visitors into high-quality leads. How Do Lead Generation Chatbots Work? Lead generation chatbots typically follow a pre-designed script or flow. Here’s what the process looks like: Trigger Interaction: When a user lands on a page or performs a certain action, the chatbot greets them. Qualify Prospects: It asks key questions (name, company, needs, budget) to determine lead quality. Capture Data: It collects and stores user information, often integrating with CRMs or marketing automation tools. Route or Nurture: Based on responses, it may book meetings, send content, or alert a human sales rep. Modern bots also use AI to personalize conversations, increasing the chances of conversion. The Role of Comprehensive Marketing Solutions in Enhancing Lead Generation Bots While lead generation bots efficiently handle initial customer interactions, their success largely depends on the quality of the underlying marketing strategies. A well-rounded approach ensures that these bots are not just interacting with any visitor but are engaging with potential leads who are more likely to convert. Data-Driven Targeting A critical aspect of effective lead generation is the ability to target the right audience. Marketing firms specializing in data enhancement and database marketing can refine your target demographics, ensuring that your lead generation bots interact with visitors who have a higher propensity to convert. For instance, by analyzing user behavior and preferences, these firms can help tailor the bot's interactions to resonate more with the audience's needs. Integrated Marketing Automation To maximize the efficiency of lead generation bots, integrating them within a broader marketing automation framework is essential. This integration allows for seamless follow-ups, personalized email campaigns, and timely responses, enhancing the overall user experience. Marketing firms offering marketing automation consulting can assist in setting up these systems, ensuring that your bots are part of a cohesive strategy that nurtures leads through the sales funnel. Custom Application Development Every business has unique needs, and a one-size-fits-all approach rarely yields optimal results. Custom application development services can create bespoke solutions that align with your specific business objectives. This customization ensures that your lead generation bots are equipped with features tailored to your operational requirements, leading to more effective lead management. Benefits of Partnering with a Full-Service Marketing Firm Collaborating with a full-service marketing firm provides several advantages that can significantly boost the performance of your lead generation bots.... --- - Published: 2025-03-14 - Modified: 2025-03-18 - URL: https://reachmarketing.com/blog/saas-lead-generation-tools-a-comprehensive-overview/ As we navigate through 2025, the integration of advanced technologies, particularly Artificial Intelligence (AI), has revolutionized the way SaaS companies attract and convert potential customers. This comprehensive review delves into the top SaaS lead generation tools, emerging trends, and strategic approaches that are shaping the industry today. Abstract This article provides an in-depth analysis of the current state of SaaS lead generation tools, focusing on the integration of AI and automation to enhance efficiency and effectiveness. We explore various tools and strategies that have proven successful in capturing and nurturing leads, offering insights into their functionalities and benefits. The review also highlights emerging trends in the SaaS industry, providing a forward-looking perspective on lead generation practices. Lead generation is the lifeblood of SaaS companies, serving as the foundation for customer acquisition and revenue growth. With the proliferation of digital channels and the increasing sophistication of buyers, traditional lead generation methods have become less effective. In response, SaaS companies are leveraging advanced tools and technologies to identify, attract, and engage potential customers more efficiently. This review examines the leading SaaS lead generation tools and the trends influencing their development and adoption. j Methodology The selection of tools and strategies discussed in this article is based on a thorough analysis of industry reports, expert reviews, and user feedback. We considered factors such as functionality, user experience, integration capabilities, and the ability to deliver measurable results. The aim is to provide a balanced and comprehensive overview of the tools that are making a significant impact in the SaaS lead generation landscape. Findings 1. Integration of AI and Automation The integration of AI and automation has become a cornerstone of modern lead generation strategies. Tools equipped with AI capabilities can analyze vast amounts of data to identify patterns and predict customer behavior, enabling more targeted and personalized outreach. For instance, platforms like Saleshandy utilize AI to automate email outreach and follow-ups, enhancing efficiency and ensuring timely engagement with prospects. Key Features: Automated Email Sequences: Schedule and send personalized emails based on user behavior and engagement metrics. AI-Powered Reply Categorization: Automatically sort and prioritize email responses, allowing sales teams to focus on high-potential leads. Performance Analytics: Track open rates, click-through rates, and reply rates to optimize email campaigns. 2. Comprehensive CRM Solutions Customer Relationship Management (CRM) systems have evolved to become integral components of lead generation strategies. Platforms like HubSpot CRM offer a suite of tools designed to attract, engage, and delight customers throughout their journey. With features such as contact management, email tracking, and live chat, HubSpot CRM enables businesses to manage interactions seamlessly and nurture leads effectively.   Key Features: Contact Management: Maintain a centralized database of lead information, including interaction history and engagement levels. Email Tracking: Receive real-time notifications when leads open emails, facilitating timely follow-ups. Live Chat and Chatbots: Engage website visitors in real-time, answer queries, and capture lead information. 3. AI-Powered Lead Scoring and Personalization Advanced lead scoring mechanisms powered by AI allow businesses to prioritize leads based on their... --- > Outsourced B2B lead generation involves hiring external experts to find, nurture, and qualify leads that match a company’s ideal customer profile, ensuring a steady flow of marketing and sales-qualified leads. These third-party providers specialize in identifying, nurturing, and qualifying leads that match a company's ideal customer profile (ICP), ultimately feeding a steady stream of marketing qualified leads (MQLs) and sales qualified leads (SQLs) into the sales funnel. - Published: 2025-03-03 - Modified: 2025-04-07 - URL: https://reachmarketing.com/blog/outsourcing-lead-generation-services/ B2B lead generation is the backbone of sustainable revenue growth, yet many companies struggle to maintain the internal expertise, technology, and bandwidth required to generate a consistent pipeline of high-quality leads. This is where outsourced B2B lead generation services come into play, offering scalable solutions that drive results while allowing internal teams to focus on core competencies.   What is Outsourced B2B Lead Generation? Outsourced B2B lead generation refers to the practice of partnering with external service providers to handle some or all lead generation functions. These third-party providers specialize in identifying, nurturing, and qualifying leads that match a company's ideal customer profile (ICP), ultimately feeding a steady stream of marketing qualified leads (MQLs) and sales qualified leads (SQLs) into the sales funnel. Commonly Outsourced Functions Prospect identification and segmentation Database enhancement and list building Multi-channel outreach (email, phone, LinkedIn, etc. ) Lead nurturing and scoring Appointment setting and sales hand-off Industry Landscape and Trends Market Demand and Growth According to Callbox, the global demand for lead generation services continues to grow, driven by increased competition, digital transformation, and the shift to account-based marketing (ABM) strategies. With over 68% of B2B companies reporting lead quality as their top challenge, outsourcing has become a preferred solution for accessing specialized talent and advanced marketing technology without the overhead costs of in-house teams. Statistical Snapshot 63% of marketers rank lead generation as their biggest marketing challenge (HubSpot). 80% of companies that outsource lead generation report higher lead quality than in-house efforts (Belkins). B2B companies that outsource lead generation achieve 43% faster sales cycle times, according to Artisan. Key Benefits of Outsourcing B2B Lead Generation 1. Cost Efficiency and Scalability Maintaining an in-house lead generation team requires investments in: Salaries and benefits Marketing automation platforms Data enrichment tools Training and process development Outsourced providers offer a pay-for-performance model in many cases, allowing businesses to scale efforts up or down based on demand and budget. According to Belkins, companies can reduce lead acquisition costs by up to 38% by outsourcing. 2. Access to Specialized Expertise Lead generation agencies specialize in: Advanced list segmentation techniques Personalized outreach campaigns Leveraging data-driven insights for targeting Their experience working across industries allows them to bring best practices, benchmark data, and proven workflows to the table, accelerating results. Internal marketing teams, especially in non-tech industries, often lack the specialized skills to perform deep data appends, build predictive lead scoring models, or set up omnichannel lead nurturing flows. Related Reading Explore how Reach Marketing applies data appends and enhancements for precision targeting: Adding App Download Demographic Data to Your Customer File . 3. Improved Lead Quality and Conversion Rates Outsourced agencies leverage sophisticated lead scoring algorithms, enriched contact data, and advanced behavioral tracking to qualify leads more effectively. This results in: Higher conversion rates from lead to opportunity Shorter sales cycles More accurate targeting of decision-makers Outsourcing firms often use a combination of intent data, firmographic segmentation, and multi-touch nurture campaigns, ensuring that leads are sales-ready before hand-off. Related Reading Understand... --- - Published: 2025-02-28 - Modified: 2025-03-03 - URL: https://reachmarketing.com/blog/how-to-generate-b2b-accounting-leads/ Generating high-quality B2B accounting leads is crucial for any company selling products or services to accounting professionals. Whether your target audience includes corporate accountants, CPA firms, tax consultants, or financial planners, a strategic approach is necessary to engage them effectively.  Accountants are time-conscious professionals who prioritize efficiency, compliance, and precision, so your marketing must be targeted, data-driven, and focused on delivering clear value. To capture their attention and earn their trust, your B2B accounting lead generation outreach should highlight solutions that streamline workflows, reduce manual errors, enhance financial reporting, and improve overall productivity. If you offer software, financial services, consulting, or other business solutions for accounting professionals, here’s how you can effectively reach them and generate high-quality B2B accounting leads. This guide will cover everything you need to know, including: The definition of B2B accounting leads Effective lead generation strategies Tools and techniques to streamline your efforts Best practices for conversion and nurturing What Are B2B Accounting Leads? Definition A B2B accounting lead is a potential business prospect that has expressed interest in a product or service designed for accounting professionals. They may include:: Bookkeeping Payroll management Auditing CFO services Tax preparation Financial advisory These businesses might be startups, small-to-medium enterprises (SMEs), or large corporations. Accounting professionals hold various titles depending on their roles, expertise, and certifications. Here are some common ones: General Accounting Titles Accountant Staff Accountant Senior Accountant Accounting Manager Accounting Supervisor Chief Accountant Financial Accounting & Reporting Financial Accountant Financial Reporting Analyst Director of Financial Reporting SEC Reporting Manager Managerial & Cost Accounting Cost Accountant Managerial Accountant Budget Analyst Financial Controller Cost Accounting Manager Tax Accounting Tax Accountant Tax Analyst Tax Manager Tax Director Enrolled Agent (EA) Certified Public Accountant (CPA) – if licensed Auditing & Compliance Internal Auditor External Auditor Compliance Auditor IT Auditor Audit Manager Chief Audit Executive Executive & Leadership Roles Controller Assistant Controller Chief Financial Officer (CFO) Vice President of Finance Specialized Accounting Roles Forensic Accountant Government Accountant Fund Accountant (investment funds) Project Accountant Payroll Accountant Types of B2B Accounting Leads Understanding the Different Types of Leads: MQL, SAL, and SQL In B2B marketing, not all leads are created equal. To effectively nurture prospects and guide them toward a sale, businesses categorize leads into different stages based on their level of engagement and readiness to buy. The three primary lead types—Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), and Sales Qualified Leads (SQLs)—help sales and marketing teams align their efforts and focus on the most promising opportunities. Prospect List Building -Cold Leads A cold lead is someone who fits your ideal customer profile but has not yet engaged with your brand. These leads are typically sourced through prospect list building, which involves gathering contact information from industry databases, trade associations, LinkedIn, or other B2B sources. Cold leads may be segmented based on firmographics (company size, industry, job title), intent signals, or past behaviors. While they have the potential to convert, they need nurturing and engagement before they become warm leads. Outbound efforts, such... --- - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://reachmarketing.com/blog/b2b-lead-generation-statistics-and-trends-for-january-2025/ Abstract B2B lead generation is driven by advancements in digital marketing, AI-powered automation, and changes in buyer behavior. This report explores the latest statistics, challenges, and emerging trends that define B2B lead generation today. With data sourced from recent industry studies, we highlight effective strategies, the role of technology, and the channels yielding the highest ROI. Methodology This analysis is based on a comprehensive review of recent surveys, reports, and industry insights from leading sources such as HubSpot, Demand Gen Report, Gartner, Salesforce, and LinkedIn. The goal is to present a data-driven perspective on B2B lead generation trends and best practices for 2025. Key B2B Lead Generation Statistics for January 2025 General Lead Generation Trends 91% of marketers rank lead generation as their top priority in 2025, emphasizing its role in revenue growth. 58% of B2B marketers report that generating high-quality leads is their biggest challenge. 76% of marketers state that content marketing is their primary strategy for lead generation. Companies using AI-powered lead generation tools experience a 35% increase in conversion rates compared to traditional methods. 68% of businesses are increasing their budgets for lead generation technology. 57% of marketers report that capturing leads through website forms and landing pages is becoming more effective due to AI-driven optimizations. Effective Lead Generation Channels 1. Email Marketing 48% of marketers consider email marketing the most effective channel for generating leads. Personalized email campaigns result in a 29% higher open rate and a 41% higher click-through rate. Automated email sequences improve lead nurturing and increase engagement by 32%. 60% of marketers are leveraging AI-powered email tools to segment audiences and optimize messaging. 2. Content Marketing 73% of B2B buyers engage with content before making a purchasing decision. Blogs generate 67% more leads compared to non-content-driven strategies. Companies that publish consistent, high-quality content see a 55% increase in inbound leads. 81% of marketers report that thought leadership content significantly improves lead conversion rates. 64% of B2B buyers say vendor-produced research reports and whitepapers influence their purchasing decisions. 3. Social Media and Paid Advertising 68% of marketers report social media as a critical lead generation channel. LinkedIn remains the leading B2B platform, with 79% of B2B marketers using it for lead generation. Paid LinkedIn ads generate 2. 5x higher conversion rates than other social media platforms. Retargeting campaigns improve conversion rates by 70% on average. 54% of B2B businesses have increased their spending on social media advertising in 2025. 46% of marketers find that short-form video content generates the highest engagement on social media. Lead Quality and Conversion Rates 42% of businesses cite low-quality leads as a significant challenge. Companies with strong lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. The average B2B conversion rate is 3. 2%, with high-performing companies achieving up to 6%. 62% of marketers state that using intent data significantly improves lead quality and conversion rates. AI-driven lead scoring has increased the accuracy of lead qualification by 40%. Buyer Decision-Making Trends Over 20% of businesses... --- - Published: 2025-02-25 - Modified: 2025-02-28 - URL: https://reachmarketing.com/blog/business-email-list-a-comprehensive-guide/ In today’s hyper-competitive digital marketplace, few channels deliver the consistent ROI and direct engagement that email marketing provides. In this Business Email List: A Comprehensive Guide, compiled by the marketing experts at Reach Marketing, you’ll explore every facet of email marketing success—from building responsive opt-in forms and crafting compelling lead magnets to mastering advanced segmentation, compliance, and automation. This guide is designed to empower businesses of all sizes to grow a robust, high-performing email list that drives conversions, builds lasting customer relationships, and remains legally compliant in an ever-evolving landscape. Table of Contents Introduction List Building 2. 1 Opt-in Forms 2. 2 Lead Magnets 2. 3 Landing Pages 2. 3. 1 Subscriber Incentives 2. 3. 2 Content Upgrades Segmentation 3. 1 Demographic Data 3. 2 Behavioral Data 3. 3 Psychographic Variables 3. 3. 1 Audience Personas 3. 3. 2 B2B vs B2C Compliance & Deliverability 4. 1 CAN-SPAM 4. 2 GDPR 4. 3 IP Reputation 4. 3. 1 SPF & DKIM 4. 3. 2 Whitelisting Tools & Platforms 5. 1 ESP (Email Service Provider) 5. 2 CRM Integration 5. 3 SMTP Services 5. 3. 1 Automation Workflows 5. 3. 2 Marketing Hub Personalization & Automation 6. 1 Dynamic Content 6. 2 Merge Tags 6. 3 Triggered Emails 6. 3. 1 Behavioral Triggers 6. 3. 2 Drip Campaigns Maintenance & Hygiene 7. 1 Bounce Management 7. 2 Unsubscribe Handling 7. 3 Email Validation 7. 3. 1 Re-engagement Campaigns 7. 3. 2 Suppression Lists Lead Generation & Conversion 8. 1 Lead Scoring 8. 2 Call-to-Action (CTA) 8. 3 Funnel Optimization 8. 3. 1 Sales Enablement 8. 3. 2 Retargeting Analytics & Metrics 9. 1 Open Rates 9. 2 Click-Through Rate (CTR) 9. 3 Conversion Rate 9. 3. 1 Return on Investment (ROI) 9. 3. 2 A/B Testing Data Security & Privacy 10. 1 Encryption 10. 2 Data Governance 10. 3 Consent Management 10. 3. 1 Secure Socket Layer (SSL) 10. 3. 2 Privacy Policy Best Practices & Trends 11. 1 Mobile Optimization 11. 2 Plain Text vs HTML 11. 3 AI-driven Campaigns 11. 3. 1 Interactive Emails 11. 3. 2 Dark Mode Adaptation FAQ Conclusion 1. Introduction A Business Email List is more than just a collection of email addresses; it’s a direct conduit to potential customers, industry professionals, and key decision-makers. In an era where social media algorithms can unpredictably limit your reach, owning a high-quality, permission-based email list guarantees you a consistent channel to communicate your brand’s message. High ROI: According to multiple industry studies, every $1 spent on email marketing can generate up to $36 in return—a statistic often cited by marketing authorities like the DMA and ReachMarketing. com. Customer Engagement: Personalized emails see higher open rates and conversions, helping to build brand loyalty. Data Ownership: Unlike rented audiences on social networks, your email list is wholly yours, enabling greater control over how and when you engage subscribers. In this extensive guide, we’ll explore how to build a robust email list, maintain its hygiene, comply with regulations, and leverage... --- > In today’s competitive business environment, B2B marketing agencies are essential in helping companies expand their reach, attract high-quality leads, and strengthen client relationships. Beyond simply running ads or creating content, these agencies leverage data-driven strategies, sales development, and industry expertise to align marketing and sales efforts, ensuring long-term growth and success. - Published: 2025-02-18 - Modified: 2025-02-19 - URL: https://reachmarketing.com/blog/b2b-lead-generation-agency/ In today’s highly competitive landscape, B2B marketing agencies play a pivotal role in helping businesses expand their reach, generate high-quality leads, and nurture client relationships. Far from merely running ads or writing blogs, these specialized partners blend data-driven strategies, sales development, and industry expertise to align marketing and sales efforts and drive sustainable growth. Through services such as demand generation, deliverability consulting, and account-based marketing, a B2B lead generation agency ensures that every campaign is optimized to attract, engage, and convert valuable prospects. Table of Contents Introduction Understanding the Role of a B2B Marketing Agency Core Services Offered by B2B Marketing Agencies3. 1 Lead Generation3. 2 Demand Generation3. 3 Sales Development3. 4 Lead Nurturing3. 5 Deliverability Consulting3. 6 Outsourced SDRs3. 7 Sales Enablement3. 8 Lead Generation Training3. 9 HubSpot CRM Consulting3. 10 Account-Based Marketing (ABM)3. 11 Other Complementary Services Tools, Techniques, and Strategies in B2B Marketing Program and Price Information5. 1 Sample Service Tiers (Table)5. 2 Factors Influencing B2B Lead Generation Costs Why Choose a Dedicated B2B Lead Generation Agency The Role of Data, Analytics, and Personalization Spotlight on Reach Marketing Extended FAQ on B2B Lead Generation Agencies Conclusion 1. Introduction Business-to-Business (B2B) marketing has grown in complexity over the last decade. With the proliferation of digital channels, the increasing need for personalized messaging, and more sophisticated buyer journeys, B2B organizations must work harder than ever to stand out. This is where a B2B lead generation agency or B2B marketing agency becomes crucial. Leading sources like, Reach Marketing, Cognism, Belkins, UnboundB2B, and Lead Forensics have demonstrated how specialized B2B agencies deliver higher-quality leads, reduce cost per acquisition, and drive sustainable revenue growth. Through a blend of sales development, demand generation, lead nurturing, deliverability consulting, and account-based marketing (ABM), these agencies unify marketing and sales efforts to ensure businesses meet their objectives. In this article, we’ll explore in detail: What a B2B marketing agency does The essential services they provide How they harness technology and data Typical pricing models Why engaging a specialized partner can accelerate your growth Finally, we’ll spotlight Reach Marketing—one of the foremost authorities on B2B lead generation—showing why they stand out as industry leaders. 2. Understanding the Role of a B2B Marketing Agency A B2B marketing agency is not just about running advertisements or creating marketing collateral; it’s about building a strategic framework to attract, engage, and convert businesses into long-term clients. Unlike B2C marketing, where the goal is to appeal to consumers on an emotional level, B2B marketing relies on: Data and ROI: B2B decision-makers need compelling, data-driven reasons to invest in a product or service. Multi-Touch Campaigns: Purchasing decisions in B2B often involve multiple stakeholders. This requires systematic nurturing through emails, content, events, and demos. Complex Buyer Journeys: Sales cycles can be longer, and the focus is on building trust, credibility, and demonstrating tangible business value. Main Objectives for B2B Agencies Generate Qualified Leads: Identifying businesses likely to convert, not just random inquiries. Shorten Sales Cycles: Through effective sales enablement and streamlined funnel management. Enhance... --- - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://reachmarketing.com/blog/marketing-leads-a-comprehensive-analysis/ The Central Role of Marketing Leads in Business Success Marketing leads are the lifeblood of any business. Without a steady stream of potential customers, companies struggle to grow and sustain profitability. But what exactly is a marketing lead, and why is it so crucial? A marketing lead is an individual or organization that has shown interest in a company’s products or services. This interest can be demonstrated in various ways, such as filling out a contact form, signing up for a webinar, or engaging with a brand’s social media content. Marketing leads are more than just names on a list. They are potential customers with unique needs, behaviors, and preferences. Businesses must implement strategic lead generation and nurturing tactics to convert these leads into paying customers. Understanding Marketing Leads: Definitions and Classifications Marketing leads can be categorized into different types based on their level of engagement and readiness to make a purchase. Understanding these classifications helps businesses prioritize their efforts and tailor their approach accordingly. Types of Marketing Leads Marketing Qualified Leads (MQLs)MQLs are prospects who have engaged with a brand’s marketing efforts but are not yet ready for direct sales contact. They may have downloaded a whitepaper, signed up for a newsletter, or attended a webinar. Sales Qualified Leads (SQLs)SQLs are leads that have shown strong buying intent. They may have requested a demo, filled out a pricing form, or engaged in direct conversations with the sales team. Product Qualified Leads (PQLs)PQLs are individuals who have tried a company’s product—often through a free trial or freemium model—and have shown interest in upgrading to a paid plan. Service Qualified Leads (SQLs)These leads are existing customers who have expressed interest in purchasing additional services or upgrades. Cold, Warm, and Hot Leads Cold Leads have little to no engagement with the brand. Warm Leads have interacted with marketing content but need further nurturing. Hot Leads are ready to convert and require immediate attention from the sales team. Lead Generation: The Science of Attracting Potential Customers Lead generation is the process of attracting, capturing, and nurturing potential customers. Companies use a mix of inbound and outbound strategies to create a steady pipeline of leads. Inbound Marketing Strategies for Lead Generation Inbound marketing focuses on attracting leads through valuable content and organic engagement. It aligns with consumer behavior, where potential buyers seek information before making decisions. Content MarketingHigh-quality blogs, whitepapers, and case studies establish authority and attract potential leads. Companies that provide valuable insights position themselves as industry leaders. SEO (Search Engine Optimization)By optimizing content for search engines, businesses increase their visibility in organic search results. Keyword research, link building, and on-page SEO are crucial elements. Social Media MarketingPlatforms like LinkedIn, Facebook, Instagram, and Twitter allow brands to engage with their audience, share valuable content, and attract leads through targeted ads and organic reach. Webinars and Virtual EventsHosting online events provides businesses with an opportunity to interact with prospects, showcase expertise, and capture contact information for follow-ups. Lead MagnetsOffering free resources—such as e-books, templates,... --- - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://reachmarketing.com/blog/the-ultimate-guide-to-generating-saas-leads-in-2025/ The SaaS industry continues to evolve rapidly, with competition fiercer than ever. To thrive in 2025, companies must adopt innovative lead generation strategies that leverage cutting-edge technology, AI-powered automation, and data-driven insights. Unlike traditional businesses, SaaS companies rely on subscription-based revenue models, making lead nurturing and retention as crucial as acquisition. Understanding SaaS Lead Generation SaaS lead generation involves identifying and attracting prospects interested in your software solutions and guiding them through the sales funnel until they become paying customers. Unlike traditional lead generation, SaaS businesses must focus on: Subscription-Based Model: Prioritizing customer retention and increasing lifetime value (LTV). Digital-First Approach: Leveraging SEO, content marketing, PPC, and social media. Tech-Driven Sales: AI-powered tools, automation, and predictive analytics. Key Strategies for Generating SaaS Leads in 2025 1. Content Marketing and SEO Quality content remains a cornerstone of SaaS lead generation. Companies that consistently publish high-value content attract 300% more leads than those that don’t. Best Practices: SEO Optimization: Target long-tail keywords and optimize on-page elements. Diverse Content: Use blogs, case studies, videos, and interactive content. AI-Powered Content: Leverage AI tools for content personalization. Example: A/B testing blog headlines with AI-driven tools can boost engagement rates by up to 47%. Internal Links for SEO Optimize anchor text linking to SaaS lead generation strategies. Connect to related topics like list building for higher SEO rankings. 2. AI-Powered Lead Scoring and Personalization AI and machine learning are revolutionizing SaaS lead generation. Automated lead scoring helps prioritize leads with the highest conversion potential. How AI Enhances Lead Generation: Predictive Analytics: Identify high-value prospects based on behavioral data. Chatbots & Conversational AI: Engage visitors 24/7 with AI-powered chat. Personalized Email Campaigns: AI-driven segmentation improves open rates. Case Study: SaaS companies using AI-powered lead scoring report a 50% increase in conversion rates. Explore how marketing automation improves lead nurturing. 3. High-Converting Landing Pages & Lead Magnets A compelling landing page is essential for converting SaaS website visitors into leads. Strong CTAs and value-driven content significantly improve conversion rates. Best Practices for SaaS Landing Pages: Clear Value Proposition: Address pain points immediately. A/B Testing: Optimize CTA placement and copy. Lead Magnets: Offer free trials, whitepapers, or exclusive content. Stat: SaaS companies that optimize landing pages see a 35% increase in conversions. Learn more about email marketing tactics for lead generation. 4. Paid Advertising & Retargeting Paid ads remain one of the fastest ways to generate SaaS leads. With increased competition in 2025, leveraging AI-driven ad targeting is critical. Effective PPC Strategies for SaaS: Google Ads & LinkedIn Ads: Target decision-makers in B2B SaaS. Retargeting Campaigns: Convert warm leads with display ads. AI-Powered Bidding: Maximize ROI with automated budget allocation. Insight: 63% of SaaS companies report higher ROI from retargeting campaigns than standard PPC. See how display advertising enhances visibility. 5. Leveraging Social Proof & Community Engagement Trust is key in SaaS sales. Social proof, customer reviews, and online communities accelerate lead conversion. Top Social Proof Tactics: Customer Testimonials & Reviews: Showcase success stories. Case Studies & User-Generated Content:... --- - Published: 2025-01-31 - Modified: 2025-02-05 - URL: https://reachmarketing.com/blog/marketing-qualified-leads-mql-explained/ Pinpointing and cultivating Marketing Qualified Leads (MQLs) is crucial for boosting sales and fostering business growth. Whether you're a small business owner looking to grow your customer base or part of a large organization striving to refine your sales funnel, comprehending MQLs can revolutionize your marketing strategies and enhance your profitability. This all-encompassing guide explores the concept of MQLs, methods to effectively generate and manage them, and tactics to convert these leads into dedicated customers. 1. Understanding Marketing Qualified Leads (MQL) 1. 1 What is an MQL? A Marketing Qualified Lead (MQL) is a prospect who has shown a higher level of interest and engagement with your marketing efforts compared to other leads. These leads have demonstrated behaviors that indicate they are more likely to become customers, making them prime targets for your sales team. Key characteristics of MQLs include: Engagement with Content: Regularly interacting with your blog, downloading whitepapers, or attending webinars. Demographic Fit: Matching your ideal customer profile in terms of industry, company size, role, and other firmographic factors. Behavioral Indicators: Actions such as visiting pricing pages, requesting demos, or signing up for newsletters. 1. 2 Importance of MQL in the Sales Funnel MQLs play a crucial role in the sales funnel by acting as the bridge between initial lead generation and the sales-ready stage. Their significance includes: Higher Conversion Rates: MQLs are more likely to convert into Sales Qualified Leads (SQLs) and eventually customers. Efficient Resource Allocation: Focusing on MQLs ensures that marketing and sales resources are invested in leads with the highest potential. Improved ROI: By targeting qualified leads, businesses can achieve better returns on their marketing investments. Enhanced Sales and Marketing Alignment: Clear definitions of MQLs foster better collaboration between marketing and sales teams. 1. 3 MQL vs. SQL vs. Other Lead Types Understanding the distinctions between different lead types is vital for effective lead management. Here’s a breakdown: Lead TypeDefinitionPrimary FocusMarketing Qualified Lead (MQL)A lead deemed more likely to become a customer based on marketing efforts. Engagement and fit with marketing criteriaSales Qualified Lead (SQL)A lead vetted by the sales team as ready for direct sales follow-up. Readiness to engage in sales conversationsInformation Qualified Lead (IQL)A lead that has shown initial interest but requires more nurturing. Gathering more information and nurturingProduct Qualified Lead (PQL)A lead that has used a product (often a free trial) and shown intent to buy. Product usage and intent 2. Identifying Marketing Qualified Leads Accurately identifying MQLs is the cornerstone of an effective marketing strategy. It ensures that your efforts are directed towards leads with the highest potential for conversion. 2. 1 Criteria for MQLs Establishing clear criteria is essential for differentiating MQLs from other leads. Common criteria include: Demographic Factors: Age: Relevant for B2C businesses. Gender: Applicable in certain markets. Location: Geographic relevance to your business. Job Title and Role: Ensuring the lead holds a position that aligns with your product or service. Firmographic Factors: Industry: Targeting specific sectors where your offerings are most beneficial. Company Size: Tailoring solutions... --- - Published: 2025-01-30 - Modified: 2025-02-07 - URL: https://reachmarketing.com/blog/understanding-sales-qualified-leads-sql/ Not all leads hold the same value. For small business owners and entrepreneurs, the ability to distinguish between various types of leads is crucial for optimizing sales efforts and fostering sustainable growth. This article thoroughly explores Sales Qualified Leads (SQLs), defining what they are, outlining methods to identify them, and presenting strategies to convert them into loyal customers. By mastering SQLs, you can streamline your sales process and allocate your resources more effectively to where they have the greatest impact. What is a Sales Qualified Lead (SQL)? A Sales Qualified Lead (SQL) is a prospective customer who has been vetted by multiple means and is deemed ready for direct engagement by the sales team. Unlike general leads that may express interest, SQLs have demonstrated a higher likelihood of converting into paying customers based on specific criteria and behaviors. Difference Between MQL and SQL Understanding the distinction between Marketing Qualified Leads (MQLs) and SQLs is crucial for effective lead management. While MQLs have shown interest in your product or service, SQLs have met additional criteria that indicate a readiness to make a purchase. CriteriaMarketing Qualified Lead (MQL)Sales Qualified Lead (SQL)Engagement LevelHigh engagement with marketing contentHigh engagement with both marketing and sales effortsIntentInterest in product/service but not ready to buyClear intent to purchase and specific needs identifiedQualificationMeets basic demographic and behavioral criteriaMeets advanced criteria including budget and timelineSales ReadinessNot yet ready for direct sales contactReady for direct sales engagementExamplesDownloaded a whitepaper, subscribed to newsletterRequested a demo, expressed a purchase timeline Importance of SQLs in the Sales Funnel SQLs play a pivotal role in the sales funnel by serving as the bridge between marketing efforts and sales actions. Focusing on SQLs ensures that the sales team invests time and resources on leads with a higher probability of conversion, thereby increasing efficiency and effectiveness. Key benefits include: Higher Conversion Rates: SQLs are more likely to convert into customers compared to general leads. Optimized Sales Efforts: Sales teams can prioritize their outreach, focusing on leads that are ready to engage. Improved ROI: By targeting SQLs, businesses can achieve better returns on their marketing and sales investments. Enhanced Customer Relationships: Engaging with SQLs allows for more personalized and meaningful interactions, fostering stronger customer relationships. Identifying Sales Qualified Leads Identifying SQLs involves a combination of demographic factors, behavioral indicators, and the use of effective tools and methods. Here's a comprehensive look at how to pinpoint these high-potential leads. Criteria for SQLs Establishing clear criteria for what constitutes an SQL is essential for consistent lead qualification. The criteria typically encompass both demographic and behavioral factors. Demographic Factors These are the basic attributes that define your ideal customer profile. Key demographic factors include: Industry: The sector in which the lead operates. Company Size: Number of employees or revenue, indicating the scale of the business. Role/Title: The lead's position within the organization, ensuring they have decision-making authority. Location: Geographical areas that align with your business operations. Behavioral Indicators Behavioral factors reveal the lead's interactions and engagement with your brand, suggesting... --- - Published: 2025-01-28 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/pardot-implementation-partner/ In today’s fast-paced digital landscape, effective marketing automation is crucial for business growth. As a certified Pardot Implementation Partner, Reach Marketing offers this comprehensive guide to help transform your marketing efforts through seamless integration and optimized performance. Whether you’re a small business owner or an entrepreneur looking to streamline your marketing processes, understanding the role and benefits of a Pardot Implementation Partner is essential. This article delves into the key aspects of selecting and working with a Pardot Implementation Partner to elevate your marketing strategy. What is Pardot? Pardot, a Salesforce product, is a leading marketing automation tool designed to help businesses create meaningful connections, generate more pipeline, and empower sales teams to close more deals. It offers a suite of features tailored to streamline marketing efforts and enhance lead management. Key Features of Pardot Email Marketing Automation: Create, send, and track personalized emails to engage your audience effectively. Lead Management: Capture, nurture, and score leads to identify the most promising prospects. CRM Integration: Seamlessly integrates with Salesforce CRM, ensuring data consistency and improved collaboration between marketing and sales teams. Analytics and Reporting: Gain insights into campaign performance, ROI, and overall marketing effectiveness through comprehensive reports. Landing Pages and Forms: Design responsive landing pages and forms to capture visitor information and drive conversions. Benefits for Businesses Implementing Pardot can offer numerous advantages, including: Enhanced Efficiency: Automate repetitive marketing tasks, freeing up time for strategic initiatives. Improved Lead Quality: Target and nurture leads more effectively, resulting in higher-quality prospects for your sales team. Better Alignment with Sales: Facilitate better communication and collaboration between marketing and sales departments. Data-Driven Decisions: Utilize detailed analytics to make informed marketing decisions and optimize campaigns for better results. Why Choose a Pardot Implementation Partner? While Pardot is a powerful tool, its effectiveness largely depends on how well it is implemented and utilized. This is where a Pardot Implementation Partner becomes invaluable. Expertise and Experience A top Pardot Implementation Partner brings specialized knowledge and extensive experience in deploying Pardot solutions tailored to your business needs. Their expertise ensures that your marketing automation setup is optimized for maximum performance. Customized Solutions Every business has unique requirements. A Pardot Implementation Partner assesses your specific needs and designs customized solutions that align with your marketing goals. This personalized approach ensures that the automation strategies implemented are effective and scalable. Time and Resource Efficiency Implementing Pardot in-house can be time-consuming and resource-intensive, especially for small businesses with limited technical expertise. Partnering with a Pardot expert accelerates the implementation process, allowing you to focus on your core business activities while the partner handles the technical aspects. Key Qualifications of a Top Pardot Implementation Partner Selecting the right Pardot Implementation Partner is crucial for the success of your marketing automation initiatives. Here are the key qualifications to look for: Certified Pardot Specialists Ensure that the partner has certified Pardot specialists who have undergone rigorous training and hold official certifications. This certification is a testament to their proficiency and commitment to staying updated with... --- - Published: 2025-01-28 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/marketing-automation-vs-crm-whats-the-difference/ Businesses are relying on technology more than ever to streamline operations, enhance customer engagement, and drive revenue. Two critical tools at the forefront of this transformation are marketing automation and customer relationship management (CRM) systems. While they share some common ground, these technologies serve distinct purposes, and understanding their differences can help organizations maximize their potential. What is Marketing Automation? Marketing automation refers to the use of software to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, lead nurturing, and analytics tracking. By streamlining these processes, businesses can deliver personalized messages to prospects and customers at scale. Key Features of Marketing Automation Lead Nurturing and ScoringMarketing automation enables businesses to nurture leads through targeted campaigns and assign scores based on their engagement. For example, a lead downloading an eBook or attending a webinar may be assigned a higher score, signaling their readiness to purchase. Personalized Email CampaignsWith automation, businesses can send segmented, personalized emails that cater to specific customer needs and preferences. Multi-Channel Campaign ManagementMarketing automation platforms help unify campaigns across email, social media, and other digital channels for a consistent brand experience. Analytics and ReportingAdvanced analytics offer insights into campaign performance, helping marketers make data-driven decisions. Industry Statistics on Marketing Automation The global marketing automation market is projected to reach $8. 42 billion by 2027, growing at a CAGR of 9. 8%. (Source: Allied Market Research) Businesses that use marketing automation experience a 14. 5% increase in sales productivity and a 12. 2% reduction in marketing overheads. (Source: Nucleus Research) What is CRM? Customer relationship management (CRM) systems are designed to manage a company’s interactions with existing and potential customers. Unlike marketing automation, CRM focuses on sales management, customer support, and relationship-building across the entire customer lifecycle. Key Features of CRM Centralized Customer DataCRMs serve as a repository for all customer data, including contact information, purchase history, and communication logs. Sales Pipeline ManagementSales teams can use CRMs to track deals, manage opportunities, and monitor progress through the sales pipeline. Task and Activity TrackingCRMs allow teams to assign tasks, set reminders, and keep track of ongoing activities for seamless collaboration. Customer Support and RetentionMany CRMs come with tools for managing support tickets, ensuring timely responses, and improving customer satisfaction. Industry Statistics on CRM The global CRM market was valued at $58. 82 billion in 2023 and is expected to grow at a CAGR of 13. 9% through 2030. (Source: Grand View Research) 91% of businesses with more than 11 employees now use a CRM system. (Source: BuyerZone) Marketing Automation vs. CRM: Core Differences While both tools aim to improve customer engagement and business efficiency, they focus on different aspects of the customer journey. FeatureMarketing AutomationCRMPrimary FocusLead generation and nurturingCustomer relationship managementEnd UsersMarketing teamsSales, customer service, and support teamsKey MetricsCampaign performance, lead conversion ratesRevenue growth, customer retentionCore FunctionalityAutomates marketing tasksTracks and manages customer interactionsCustomer Stage FocusEarly stages of the customer journeyMid-to-late stages of the customer lifecycle How Marketing Automation and CRM Work Together Although marketing automation... --- > Since email lists are a staple for marketers, having a robust one is essential to stay competitive. With a quality list of email addresses, you can segment your audience and craft personalized experiences that truly resonate with prospects. One effective tactic is to include the subscriber’s name in the subject line and tailor the content to align with their specific preferences. - Published: 2025-01-27 - Modified: 2025-02-20 - URL: https://reachmarketing.com/blog/how-to-build-an-email-list/ Updated 2/7/2025 A well-organized business email list is more than just a database of contacts—it's a vital resource that can propel growth, strengthen customer connections, and amplify your marketing impact. For small business owners and entrepreneurs, mastering the process of building and managing an email list is crucial for effectively reaching your target audience. This detailed guide will walk you through essential strategies, best practices, and the key tools necessary to build and sustain a high-performing email list that produces meaningful results. Our research shows that email marketing remains the most effective way to connect with customers: Understanding Business Email Lists What is a Business Email List? A business email list is a curated collection of email addresses that a company uses to communicate with its audience. These lists can include current customers and potential leads. Unlike personal email lists, business email lists are strategically built to support marketing campaigns, sales initiatives, and customer engagement efforts. Importance for Small Businesses and Entrepreneurs For small businesses and entrepreneurs, an effective email list serves as a direct line of communication with your audience. Here’s why it’s crucial: Cost-Effective Marketing: Email marketing is one of the most affordable ways to reach a large audience. Personalized Communication: Tailor your messages to specific segments of your audience for higher engagement. Measurable Results: Track open rates, click-through rates, and conversions to gauge the effectiveness of your campaigns. Customer Retention: Regular communication helps maintain relationships and encourages repeat business. Types of Email Lists Understanding the different types of email lists can help you tailor your strategies accordingly: Newsletter Subscribers: Individuals who have opted in to receive regular updates and information. Lead Lists: Potential customers who have shown interest in your products or services but haven’t made a purchase yet. Customer Lists: Existing customers who have made purchases and can be targeted for upsells or repeat business. Building a Quality Email List Creating a high-quality email list requires strategic planning and execution. Here are proven strategies to help you grow your email list effectively: Strategies for Growing Your Email List Website Sign-Up Forms Placement: Ensure sign-up forms are prominently placed on your website, such as the homepage, blog sidebar, and footer. Design: Keep the form simple and visually appealing to encourage more sign-ups. Call-to-Action (CTA): Use compelling CTAs that clearly state the benefits of subscribing. Lead Magnets and Incentives Ebooks and Guides: Offer valuable resources in exchange for email addresses. Discounts and Coupons: Provide exclusive discounts to new subscribers. Webinars and Workshops: Host educational sessions that require registration with an email address. Social Media Integration Promote Sign-Ups: Use your social media platforms to promote your email list and lead magnets. Social Ads: Run targeted ads on platforms like Facebook and Instagram to capture email leads. Contests and Giveaways: Encourage followers to join your email list for a chance to win prizes. Related: Business Mailing Lists Best Practices for List Building Opt-In Methods Double Opt-In: Require subscribers to confirm their email address, ensuring higher quality and engagement. Single Opt-In:... --- - Published: 2025-01-21 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/hubspot-marketing-automation-implementation/ Are you a small business owner or entrepreneur looking for a straightforward guide on HubSpot implementation? In today’s fast-paced digital landscape, marketing automation has emerged as a critical tool for businesses eager to streamline their processes, nurture leads efficiently, and drive sustainable growth. This article will walk you through the essentials of setting up HubSpot marketing automation—from understanding why HubSpot stands out to preparing your organization for a smooth deployment. By the end, you’ll have a clear roadmap and practical insights on how to leverage HubSpot’s all-in-one platform to enhance your marketing efforts and boost ROI. 1. Why HubSpot for Marketing Automation 1. 1 Advantages of HubSpot’s All-in-One Platform One of the most significant benefits of choosing HubSpot for marketing automation is its integrated ecosystem. Instead of juggling multiple software tools for email campaigns, social media management, and lead nurturing, HubSpot consolidates these functions into one user-friendly interface. Centralized Data Management: Keep your customer data in one place, simplifying segmentation and reporting. Consistent User Experience: From landing pages to email templates, HubSpot’s design suite helps maintain brand consistency across all touchpoints. Comprehensive Support: Enjoy robust documentation, responsive customer service, and a wealth of online resources. 1. 2 ROI Potential and Cost-Effectiveness Many small businesses are initially cautious about investing in new technology. However, HubSpot marketing automation often proves cost-effective in the long run. By automating repetitive tasks such as email follow-ups and lead scoring, teams can focus on strategic activities that directly impact revenue. Additionally, precise performance analytics help you allocate budgets more effectively, ensuring every dollar spent contributes to meaningful results. Time Savings: Automation handles tedious tasks, freeing your staff to concentrate on high-value projects. Improved Lead Conversion: Automated follow-ups ensure that no potential customer slips through the cracks. Data-Driven Decision-Making: Built-in analytics let you track campaign success and adjust strategies swiftly. 1. 3 Scalability for Growing Businesses Starting small doesn’t mean you’ll stay that way. HubSpot’s tiered service packages allow you to scale up as your business expands. Whether you’re managing a modest mailing list or looking to accommodate an influx of new leads, the platform’s flexibility ensures you won’t outgrow it anytime soon. Add-On Integrations: As your tech stack evolves, connect HubSpot with specialized tools for CRM integration, live chat, and more. Expandable Feature Set: Upgrade to higher plans to access advanced marketing automation best practices like predictive lead scoring and AI-driven content. Related: Key Benefits of Marketing Automation 2. Steps to Prepare for Implementation Implementing HubSpot goes beyond installing software. It requires strategic planning, alignment across teams, and an understanding of your broader marketing objectives. Below are some critical steps to ensure a seamless transition. 2. 1 Define Clear Goals and KPIs Before diving into HubSpot’s functionalities, outline what you want to achieve. Are you looking to increase your email open rates by 20%? Hoping to generate 50 new leads per week? Having crystal-clear Key Performance Indicators (KPIs) ensures you set up HubSpot features with purpose. Short-Term KPIs: Examples might include weekly lead generation targets or... --- - Published: 2025-01-21 - Modified: 2025-01-24 - URL: https://reachmarketing.com/blog/salesforce-automation/ IntroductionSalesforce automation can be a game-changer for small businesses and entrepreneurs who want to streamline everyday processes, nurture leads more effectively, and ultimately boost sales. This article is designed to guide you through the foundations of Salesforce automation solutions, revealing how they work, why they matter, and the practical steps you can take to implement them. By the end, you’ll have a clear roadmap for setting up CRM workflows, automating lead nurturing, and leveraging Salesforce marketing automation to drive sustainable growth. 1. Understanding Salesforce Automation What Is Salesforce Automation? Salesforce automation refers to the use of built-in or custom processes within the Salesforce CRM platform to eliminate manual tasks and enhance efficiency. It goes beyond just creating email reminders or notifications—it’s about building interconnected workflows that intelligently move contacts, leads, and data through your funnel. Why Small Businesses Benefit Small business owners and entrepreneurs can struggle with time-consuming administrative tasks, limited staff resources, and fragmented customer data. Salesforce automation addresses these issues by: Reducing Manual Efforts: Repetitive tasks like data entry or follow-up emails become automated workflows. Enhancing Accuracy: Automation reduces human error, ensuring cleaner data and consistent customer outreach. Scaling Up Efficiently: As your business grows, automated processes expand alongside it without requiring a full-time team. Key Components of Salesforce Automation When exploring CRM workflows for small businesses, it’s helpful to understand the core components: Triggers: Specific events that prompt an automated action (e. g. , a new lead record or a status change). Actions: What the system does in response (e. g. , sending an email, updating a record). Rules: The criteria that define when and how triggers and actions are executed. Manual Tasks vs. Automated Processes in Salesforce AspectManual ApproachAutomated ApproachLead AssignmentSales manager reviews new leads and assigns themAutomatic routing based on territory, size, or custom criteriaFollow-Up EmailsIndividual reps send emails at their discretionScheduled drip campaigns for lead nurturingData UpdatesTeam members update records periodicallyReal-time updates upon form submissions or workflow triggersTask RemindersSales reps keep personal notes or checklistsSalesforce tasks auto-created with due dates and notifications By converting these manual tasks into automated workflows, you remove bottlenecks and keep your team focused on activities that truly require human insight. 2. Setting Up Salesforce Automation Prerequisites for Success Before diving into Salesforce CRM best practices, it’s crucial to ensure certain prerequisites are in place: Clean Data: Eliminate duplicate records, incomplete fields, or outdated contact info. Defined Processes: Map out your sales, marketing, and customer service processes so you know exactly where automation can help. Access Levels: Ensure team members have the proper permissions in Salesforce to manage or view the automations they need. Bullet Points: Common Data Clean-Up Tasks Identify and merge duplicate contacts. Verify email addresses and phone numbers. Archive or delete old leads that are no longer relevant. Standardize naming conventions for accounts and opportunities. Step-by-Step Setup Guide Implementing automation doesn’t require advanced coding, thanks to Salesforce’s user-friendly tools. Here’s a straightforward path to get started: Outline Your Goals Determine what you want to achieve (e. g.... --- - Published: 2025-01-21 - Modified: 2025-01-21 - URL: https://reachmarketing.com/blog/what-is-sdr-lead-generation-key-trends-and-insights-for-2025/ Sales Development Representatives (SDRs) are the backbone of B2B sales teams, responsible for identifying and nurturing leads to ensure a consistent and high-quality sales pipeline. As businesses compete in increasingly saturated markets, SDR lead generation has become more sophisticated, leveraging advanced tools, multi-channel strategies, and data-driven decision-making. This comprehensive guide explores the fundamentals of SDR lead generation, its importance, methodologies, challenges, and future trends, providing actionable strategies to help businesses stay ahead in 2025 and beyond. Understanding SDR Lead Generation At its core, SDR lead generation refers to the process of proactively reaching out to potential customers to generate interest, qualify prospects, and pass them on to account executives (AEs) for further engagement. Unlike traditional inbound marketing, SDRs focus on outbound strategies, targeting ideal prospects through cold outreach and personalized communication. Key Activities of SDRs Prospecting for leads: Identifying potential customers using databases, social media, and tools like LinkedIn Sales Navigator. Cold outreach: Engaging with prospects through emails, phone calls, and direct messages tailored to their needs. Qualifying leads: Using frameworks like BANT (Budget, Authority, Need, Timeline) to assess prospects' readiness to buy. Collaboration with marketing teams: Aligning with marketing to leverage resources like intent data, email campaigns, and lead scoring. By understanding how to streamline SDR processes, businesses can maximize efficiency and ROI, ensuring a steady flow of high-quality leads to fuel sales pipelines. Learn more about streamlining lead scoring for better alignment . Why SDR Lead Generation is Essential in B2B Sales B2B sales cycles are longer and more complex than B2C transactions, involving multiple stakeholders and significant investments. SDRs help navigate this complexity by identifying qualified prospects early and nurturing them until they’re sales-ready. Benefits of SDR Lead Generation Improved Sales ProductivitySDRs ensure that account executives spend their time closing deals rather than chasing unqualified leads. Companies that prioritize lead qualification report a 20% boost in sales efficiency, according to HubSpot. Enhanced PersonalizationWith access to tools like intent data and customer relationship management (CRM) platforms, SDRs can craft highly targeted outreach. Personalized communications have been shown to increase response rates by 26%, according to MarketingProfs. Better Marketing-Sales AlignmentSDRs act as the bridge between marketing and sales teams, ensuring a seamless handoff of qualified leads. This alignment is critical for maximizing the value of marketing campaigns. For insights on how marketing and sales teams can collaborate effectively, explore these strategies for unified success . The Process of SDR Lead Generation SDR lead generation isn’t a one-size-fits-all approach. Successful campaigns rely on a blend of research, strategy, and execution tailored to a business’s specific goals and target audience. 1. Building an Ideal Customer Profile (ICP) Creating a detailed ICP is foundational to SDR success. An ICP defines the characteristics of a company’s most valuable customers, focusing on attributes like industry, company size, job titles, and pain points. By focusing on prospects that fit the ICP, SDRs can improve conversion rates and avoid wasting time on unqualified leads. For more on defining an ICP, visit this guide on identifying ideal... --- - Published: 2025-01-15 - Modified: 2025-02-06 - URL: https://reachmarketing.com/blog/b2b-lead-generation-services/ B2B lead generation has emerged as a critical driver for companies aiming to expand their reach and secure high-value customers. As markets become increasingly competitive, organizations must leverage sophisticated strategies and advanced technologies to maintain an edge. Reach Marketing, a leading agency specializing in B2B lead generation, offers innovative solutions that enable businesses to unlock growth opportunities and drive long-term success. Why B2B Lead Generation Matters In contrast to B2C marketing, where the focus is on acquiring large volumes of low-cost customers, B2B lead generation emphasizes building long-term partnerships with high-value prospects. The goal isn’t just to fill the pipeline but to generate qualified leads that convert into profitable, enduring customer relationships. Key Benefits of Effective B2B Lead Generation BenefitDescriptionIncreased Sales OpportunitiesTargeted strategies ensure a consistent flow of qualified leads, boosting conversion rates. Stronger Customer RelationshipsPersonalization builds trust and fosters long-term client loyalty. Data-Driven Decision-MakingReal-time insights help businesses refine their marketing strategies effectively. Higher ROITargeted campaigns reduce wasted resources and increase returns on investment. Additional Benefits Include: Improved Lead Quality: Precise targeting reduces the number of unqualified leads. Shortened Sales Cycles: With accurate lead scoring, sales teams can prioritize the most promising opportunities, speeding up deal closures. Enhanced Competitive Advantage: Businesses that adopt advanced lead generation strategies stay ahead of slower-moving competitors. Top B2B Lead Generation Service Providers 1. Reach Marketing Category: Agency & Software Reach Marketing excels in providing B2B lead generation services, helping businesses streamline their marketing processes and boost conversion rates. Key Features List Building & Data Solutions: Extensive services for creating targeted, segmented lead lists. Email Marketing Campaigns: Optimized email outreach to generate both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Marketing Automation Consulting: Expertise in major platforms like Marketo, Pardot, and HubSpot to enhance automated workflows. Database Management & Integration: Custom solutions for maintaining clean, accurate, and integrated databases. Comprehensive Analytics: Actionable insights from performance reports to refine campaigns. Custom Application Development: Tailored marketing applications to support unique client needs . 2. Cognism Category: Software Cognism is a robust sales intelligence platform known for its reliable, GDPR-compliant data solutions. Key Features Diamond Data®: Phone-verified mobile numbers for high accuracy in contact details. Bombora Intent Data: Identifies prospects actively looking for solutions in your industry. Browser Extension: Seamlessly integrates with LinkedIn and Sales Navigator for quick data access. Global Coverage: EMEA, NAM, and APAC-specific datasets. CRM Integrations: Works with Salesforce, HubSpot, and Outreach for efficient lead management. 3. ZoomInfo Category: Software ZoomInfo provides an extensive B2B database with advanced features to help businesses find, track, and engage potential leads. Key Features Large Contact Database: Access to millions of verified B2B contacts across industries. Advanced Search: Customizable filters to zero in on specific industries, job titles, or company sizes. Intent Data: Real-time buyer intent signals to prioritize outreach. Website Visitor Tracking: Identifies anonymous visitors to your site and matches them with their contact info. Seamless CRM Integration: Direct syncing with leading CRMs. 4. CIENCE Category: Software & Agency CIENCE blends human expertise with AI-driven tools... --- > Discover how Salesforce Marketing Cloud empowers businesses of all sizes to deliver personalized customer experiences, manage campaigns, analyze data, and optimize customer journeys across multiple channels. - Published: 2025-01-14 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/15-advantages-of-salesforce-marketing-cloud/ Salesforce Marketing Cloud is a comprehensive marketing platform that empowers businesses to deliver personalized customer experiences across multiple channels. Whether you’re a small business or a global enterprise, this platform offers a wealth of tools to manage campaigns, analyze data, and optimize customer journeys. In this guide, we’ll explore the advantages of Salesforce Marketing Cloud, how it functions to enhance your marketing efforts, and address frequently asked questions to help you better understand its capabilities. Benefits of Using Salesforce Marketing Cloud To make the information easier to digest, here is a table summarizing the key benefits: BenefitDescriptionUnified Customer ViewCentralizes customer data to create a 360-degree view of each customer. PersonalizationDelivers targeted and personalized content across various channels. Multi-Channel EngagementEnables interactions through email, SMS, social media, web, and mobile apps. AI-Powered InsightsLeverages AI to deliver actionable insights and predict customer behavior. Journey BuilderAutomates customer journeys based on real-time interactions. Data IntegrationIntegrates seamlessly with other Salesforce products and third-party tools. Scalable and FlexibleAdapts to businesses of all sizes, offering customizable solutions. Improved Campaign PerformanceAnalyzes and optimizes campaigns with detailed performance metrics. Enhanced Email MarketingProvides advanced email campaign tools, including A/B testing and segmentation. ROI MeasurementTracks the return on investment with precise analytics. Increased Customer RetentionBuilds long-term customer relationships through consistent and relevant communication. Social Media IntegrationManages and analyzes social media campaigns directly within the platform. Security and ComplianceEnsures data protection and compliance with regulatory standards. Cloud-Based PlatformAccessible from anywhere, ensuring uninterrupted marketing operations. Comprehensive SupportOffers extensive support, including training resources and 24/7 assistance. Salesforce Marketing Cloud Benefits 1. Unified Customer View A unified customer view is the cornerstone of modern marketing strategies, and Salesforce Marketing Cloud excels in providing this capability. By centralizing customer data, businesses gain a comprehensive and detailed understanding of their audience. This centralized repository consolidates information from various sources, such as social media interactions, website activity, email engagement, and customer service interactions, to provide a 360-degree view of each customer. With this unified data, businesses can identify patterns and trends that might otherwise go unnoticed when data is scattered across multiple systems. This complete picture empowers marketers to go beyond surface-level insights, diving deep into customer behavior, preferences, and purchasing habits. For example, understanding the timing of customer interactions can help optimize communication schedules, while insights into purchase history can inform upsell and cross-sell opportunities. Additionally, this centralized view fosters collaboration across departments, ensuring that sales, marketing, and customer service teams are aligned in their efforts. Instead of working in silos, these teams can use shared insights to create cohesive customer experiences. The benefits of a unified customer view extend beyond segmentation and targeting. It also enhances the ability to deliver personalized experiences, as every interaction with a customer is informed by a complete understanding of their journey. This results in more relevant and impactful marketing campaigns, leading to higher engagement rates, better conversion metrics, and stronger customer loyalty. Businesses that invest in understanding their audience at this level are better positioned to meet customer needs and stay... --- - Published: 2025-01-11 - Modified: 2025-01-13 - URL: https://reachmarketing.com/blog/mql-sal-and-sql-meaning-and-differences-in-lead-qualification/ Effective lead management plays a pivotal role in modern marketing and sales strategies. Understanding key stages of the lead funnel—MQL (Marketing Qualified Lead), SAL (Sales Accepted Lead), and SQL (Sales Qualified Lead)—is essential for ensuring seamless alignment between marketing and sales teams.   What is an MQL? A Marketing Qualified Lead (MQL) is a potential customer who has shown interest in a company's product or service through marketing channels but has not yet engaged with sales. These leads are typically identified through specific behaviors, such as: Downloading whitepapers or eBooks Subscribing to newsletters Repeatedly visiting product pages Filling out lead capture forms MQLs indicate an initial level of interest but require further nurturing before they’re ready for direct sales engagement. Characteristics of an MQL: High Engagement with Marketing Content: MQLs interact actively with your content but haven’t indicated readiness to buy. Identified via Scoring Models: Companies often use a lead scoring system to categorize MQLs based on behavior and demographic fit. Nurturing Phase: Since MQLs are at the top or middle of the funnel, the primary goal is to provide them with more information and guide them toward considering a purchase. Understanding SAL: The Bridge Between Marketing and Sales A Sales Accepted Lead (SAL) is an MQL that has been handed off to the sales team and formally accepted for further qualification. The SAL stage ensures that the leads marketing has generated are valid and worth pursuing by sales. This stage represents a crucial checkpoint for maintaining lead quality. How SAL Works: Marketing Hands Off to Sales: Once a lead meets specific MQL criteria, marketing passes it to sales. Sales Validates the Lead: The sales team evaluates whether the lead is appropriate for follow-up based on criteria such as company size, budget, or decision-making authority. Collaboration and Feedback: Marketing and sales teams collaborate closely to refine the lead qualification process, ensuring that only high-potential leads move to the next stage. SALs minimize friction between marketing and sales, improving overall lead quality and conversion rates. What is an SQL? A Sales Qualified Lead (SQL) is a lead that has passed through the SAL stage and is now considered ready for direct sales engagement. SQLs demonstrate clear buying intent and match the company’s ideal customer profile (ICP). This stage marks the beginning of the direct sales process, where sales teams actively engage with the lead to close the deal. Key Indicators of an SQL: Budget: The lead has the financial resources to purchase your product or service. Need: There’s a clear need or pain point your solution can address. Timeline: The lead has a defined timeline for making a decision. Authority: The lead is the decision-maker or has influence over purchasing decisions. SQLs are vital for optimizing the sales pipeline and ensuring that sales teams focus on high-probability opportunities. Major Differences Between MQL, SAL, and SQL CriteriaMQLSALSQLDefinitionLeads interested in your content or offersLeads accepted by sales for further evaluationLeads ready for direct sales engagementPrimary OwnershipMarketingMarketing (handoff to sales)SalesObjectiveNurture leads and build interestValidate... --- > Discover proven strategies for generating qualified leads in the competitive B2B SaaS space. Learn how to navigate shifting buyer behaviors, build trust, and fuel long-term growth with effective lead generation techniques. - Published: 2025-01-07 - Modified: 2025-01-21 - URL: https://reachmarketing.com/blog/b2b-saas-lead-generation-strategies/ Kickstarting Your B2B SaaS Lead Generation Journey Generating leads in the B2B SaaS space is no small feat, yet it’s the lifeblood of sustainable growth for companies in this sector. A steady influx of qualified leads doesn’t just fuel your sales funnel; it builds a foundation for long-term success by connecting with businesses that genuinely need your solutions. But with shifting buyer behaviors, increasing competition, and evolving technology, capturing attention and building trust requires a well-thought-out approach. The challenge lies in navigating a complex buyer journey that often involves multiple decision-makers, longer sales cycles, and high expectations for personalization. B2B SaaS companies must combine creativity with data-driven strategies to stand out in this competitive landscape. From leveraging content marketing and SEO to embracing automation tools and account-based strategies, the possibilities for lead generation are vast—but they demand precision and adaptability. What makes B2B SaaS lead generation particularly exciting is its potential for scalability. Whether you’re targeting niche industries or broader markets, the strategies you employ can be tailored to attract the right leads without wasting resources on unqualified prospects. This focus on efficiency not only improves conversion rates but also fosters better alignment between marketing and sales teams. By understanding the key stages of the sales funnel, defining an ideal customer profile, and staying ahead of trends, businesses can transform lead generation into a reliable engine for growth. It’s not just about acquiring leads—it’s about building meaningful connections that lead to long-term partnerships. This is the starting point for exploring strategies that truly make an impact in the competitive B2B SaaS landscape. 1. Understanding the B2B SaaS Sales Funnel Understanding the B2B SaaS sales funnel is the first step toward crafting a lead generation strategy that delivers results. This structured framework illustrates how prospects move from initial awareness to becoming loyal customers. Each stage of the funnel requires a tailored approach to guide leads through their journey effectively, ensuring every interaction aligns with their needs and expectations. The Top of the Funnel is Where Awareness Begins The top of the funnel, often referred to as the awareness stage, is where potential customers first encounter your brand. At this point, the audience is not actively searching for your product but is instead exploring solutions to a broader problem. This stage emphasizes visibility and education, making content marketing a critical component. B2B SaaS companies can utilize blogs, social media posts, and educational videos to address common industry challenges. These resources should aim to provide value without overtly pitching the product. By showcasing expertise and offering actionable insights, businesses can establish credibility and encourage further engagement. The Middle of the Funnel is About Building Consideration Once leads are aware of your brand, the focus shifts to the middle of the funnel, the consideration stage. At this point, prospects are evaluating options and beginning to compare solutions. Here, businesses must demonstrate why their offering is the best fit for the lead’s specific needs. Content such as whitepapers, webinars, and case studies can help solidify... --- - Published: 2025-01-07 - Modified: 2025-01-07 - URL: https://reachmarketing.com/blog/the-best-website-marketing-strategies-for-2025/ Staying ahead in the digital marketing field requires leveraging advanced technologies, personalized engagement, and an ever-increasing focus on user experience (UX). This guide explores the top website marketing strategies for 2025, helping brands maximize online visibility, conversion rates, and customer retention. 1. Advanced Personalization through AI and Data Analytics Personalization has been a staple in website marketing for years, but 2025 will see more sophisticated applications of AI-driven personalization. Leveraging customer data platforms (CDPs) and real-time behavioral insights, marketers can create hyper-personalized content experiences tailored to user interests. Pro Tip: Use dynamic content that changes based on a visitor’s browsing history or profile to enhance engagement. 2. Omnichannel Marketing with Seamless Integration A successful website marketing strategy today involves connecting your website to broader channels like social media, email, and paid advertising. Omnichannel marketing ensures consistent messaging and branding across platforms, improving the customer journey from initial interest to conversion. For B2B companies, integrating email automation tools and personalized newsletters can significantly improve lead nurturing efforts . Use automation platforms like HubSpot or Marketo to streamline omnichannel campaigns . 3. Leveraging SEO Trends: Voice and Visual Search Optimization Search behavior is changing as users increasingly turn to voice search and visual search. In 2025, optimizing your website for these trends will be crucial. Key SEO Tactics for 2025: Implement long-tail keywords and natural language queries to capture voice searches. Use high-quality images and alt text optimized for Google Lens and Pinterest visual searches . Maintain clean, structured data to enhance search engine crawlability. For a comprehensive guide on SEO best practices, explore Reach Marketing’s SEO insights . 4. Content Marketing 2. 0: Interactive and Immersive Experiences Static blog posts and articles are no longer sufficient to capture the attention of savvy users. Instead, focus on interactive content, such as: Quizzes, polls, and interactive infographics Augmented reality (AR) experiences Video-based storytelling According to Reach Marketing’s blog on content marketing, offering value-driven and interactive content increases audience retention and engagement . 5. UX-Centered Web Design Websites that prioritize user experience not only rank higher on Google but also see better conversion rates. Essential UX improvements include: Fast-loading pages (under 3 seconds) Mobile-first designs to accommodate growing mobile traffic Intuitive navigation and clean interfaces Implementing these principles ensures visitors remain engaged longer and are more likely to convert. 6. AI-Enhanced Chatbots and Conversational Marketing AI-powered chatbots have grown increasingly intelligent and versatile. By 2025, conversational marketing will become even more personalized, offering a human-like experience that guides users through the buyer’s journey in real time. Key benefits of AI chatbots: 24/7 availability: Ensures continuous support for global customers. Data-driven conversations: Bots can deliver personalized responses based on user history. Lead qualification: Chatbots can automatically segment users and pass on qualified leads to sales teams. For businesses looking to boost lead generation, leveraging AI-powered bots can make a huge difference, especially when integrated with CRM platforms like Salesforce or HubSpot . 7. Hyper-Targeted Email Marketing Despite the rise of other channels, email marketing remains... --- > Marketing Cloud platforms, such as Salesforce Marketing Cloud and Adobe Marketing Cloud, provide robust systems for managing multi-channel marketing strategies. These platforms combine tools for email marketing, social media campaigns, customer journey mapping, data analytics, and more. Despite their advanced capabilities, their complexity often demands specialized expertise for optimal use. This is where Marketing Cloud consultants play a crucial role. - Published: 2025-01-03 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/marketing-cloud-consulting/ Marketing Cloud consulting has emerged as a crucial asset for businesses striving to thrive in an increasingly digital and customer-focused world. As companies aim to build stronger connections with their audiences, the tools and expertise provided by Marketing Cloud platforms offer unparalleled opportunities for creating personalized, data-driven strategies. With consultants specializing in these platforms, organizations can unlock their full potential, streamline operations, and deliver meaningful customer experiences. What Marketing Cloud Consulting Actually Is Marketing Cloud platforms, like Salesforce Marketing Cloud and Adobe Marketing Cloud, serve as comprehensive systems for managing multi-channel marketing efforts. They integrate tools for email marketing, social media campaigns, customer journey mapping, data analytics, and more. While these platforms are powerful, their complexity often requires specialized knowledge to use them effectively. This is where Marketing Cloud consultants come in. These professionals assess a company’s marketing needs, design tailored solutions, and guide the implementation process to ensure seamless integration into existing workflows. From configuring automation to analyzing campaign performance, their expertise transforms these platforms from static tools into dynamic engines for business growth. The Growing Importance of Marketing Cloud Solutions The marketing landscape has undergone a massive shift, with customers now expecting personalized interactions across every touchpoint. Companies that fail to meet these expectations risk losing relevance. Marketing Cloud platforms, with their ability to centralize data and enable customized outreach, address this challenge directly. Consulting services enhance this process by: Aligning platform capabilities with specific business goals Optimizing campaign strategies to maximize ROI Simplifying complex workflows through automation and data integration This dual approach—powerful technology combined with expert guidance—creates a competitive advantage for businesses in virtually any industry. Key Reasons Companies Turn to Marketing Cloud Consultants Tackling Underutilized Tools Many businesses invest in Marketing Cloud platforms but struggle to use them effectively. Consultants help uncover missed opportunities by auditing current setups and suggesting improvements that align with marketing objectives. Navigating Data Overload With vast amounts of customer data flowing into businesses, it’s easy to become overwhelmed. Consultants specialize in organizing, analyzing, and leveraging this data to create actionable insights that drive marketing success. Customizing Solutions for Unique Needs No two businesses are the same, and a one-size-fits-all approach rarely works. Consultants design customized strategies that reflect the unique characteristics and goals of each organization, ensuring a better fit and higher ROI. The Outcomes of a Strong Marketing Cloud Strategy When properly implemented, Marketing Cloud platforms offer measurable results that impact both short-term campaigns and long-term growth. Companies leveraging the expertise of consultants can expect benefits such as: Enhanced Customer Relationships: Personalization capabilities help businesses build trust and loyalty. Higher Operational Efficiency: Automation reduces manual effort, freeing teams to focus on strategy and innovation. Improved Metrics: From email open rates to conversion rates, optimized campaigns consistently perform better. Setting the Stage for the Rest of the Discussion The role of Marketing Cloud consulting is not just about making tools work but about aligning them with the broader goals of a business. It’s about transforming raw potential into actionable strategies... --- > Automating Repetitive Tasks: By automating routine marketing activities, teams can focus on strategic initiatives that require human creativity and insight. - Published: 2024-12-27 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/key-benefits-of-marketing-automation/ 1. Enhanced Efficiency and Productivity Automating Repetitive Tasks: By automating routine marketing activities, teams can focus on strategic initiatives that require human creativity and insight. Salesforce Streamlined Workflows: Automation facilitates seamless coordination among marketing, sales, and customer service departments, ensuring consistent messaging and improved collaboration. Adobe Business 2. Improved Lead Management and Conversion Lead Scoring: Automation tools assess and rank leads based on their engagement and likelihood to convert, enabling sales teams to prioritize efforts effectively. G2 Learning Nurturing Leads: Automated campaigns deliver targeted content to prospects at various stages of the buyer's journey, fostering relationships and guiding them toward conversion. Marketing Scoop 3. Personalized Customer Experiences Dynamic Content Delivery: Tailoring messages to individual preferences and behaviors enhances customer engagement and satisfaction. Wikipedia Behavioral Targeting: Automation systems analyze customer interactions to deliver relevant content, increasing the likelihood of conversion. HubSpot 4. Data-Driven Decision Making Comprehensive Analytics: Marketing automation platforms provide in-depth insights into campaign performance, customer behavior, and ROI, empowering data-driven strategies. Adobe Business A/B Testing: Automated tools facilitate testing of different marketing approaches to identify the most effective strategies. 5. Scalability and Growth Campaign Scaling: Automation enables businesses to expand marketing efforts without proportionally increasing resources, supporting growth objectives. Blue Atlas Marketing Consistent Customer Engagement: Automated systems ensure timely and relevant communication with a growing customer base, maintaining engagement as the business scales. 6. Enhanced Customer Retention and Loyalty Automated Follow-Ups: Timely, personalized follow-up communications help maintain customer relationships and encourage repeat business. Loyalty Programs: Automation facilitates the management of customer loyalty programs, rewarding repeat customers and fostering brand loyalty. 7. Cost Reduction and Increased ROI Reduced Marketing Overhead: Automation decreases the need for manual intervention, lowering operational costs. Salesforce Improved Resource Allocation: By automating tasks, businesses can allocate resources more efficiently, focusing on high-impact activities that drive ROI. Implementing Marketing Automation: Best Practices To maximize the benefits of marketing automation, consider the following best practices: Define Clear Objectives: Establish specific goals for what you aim to achieve with automation, such as increasing lead conversion rates or improving customer retention. Select the Right Platform: Choose a marketing automation platform that aligns with your business needs and integrates seamlessly with existing systems. Develop Quality Content: Create engaging, relevant content tailored to your target audience to enhance the effectiveness of automated campaigns. Train Your Team: Ensure that your marketing and sales teams are adequately trained to utilize automation tools effectively. Monitor and Optimize: Continuously analyze performance metrics and adjust strategies to improve outcomes. Marketing automation is a transformative tool that empowers businesses to enhance efficiency, personalize customer interactions, and drive sustainable growth. By implementing automation strategies thoughtfully and adhering to best practices, companies can unlock significant value and maintain a competitive advantage in the dynamic digital marketplace. --- - Published: 2024-12-27 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/what-is-marketing-automation/ I. Introduction to Marketing Automation Understanding the Power of Marketing Automation Marketing automation has become a cornerstone of modern business strategies, enabling companies to streamline their operations and engage with customers more effectively. As businesses increasingly rely on digital tools to meet customer expectations, understanding what marketing automation is and how it works is essential for staying competitive. What Marketing Automation Means for Businesses Marketing automation refers to the use of software and technology to handle repetitive marketing tasks across various channels, such as email, social media, and websites. It allows marketers to design workflows that send personalized messages, track customer behavior, and analyze campaign performance—all with minimal manual intervention. This approach goes beyond simple task delegation; it integrates multiple tools and platforms to create a seamless customer experience. At its core, marketing automation is about improving efficiency while maintaining a personal touch. It ensures that businesses can deliver the right message to the right audience at the right time, leveraging data-driven insights to achieve better outcomes. The Growing Need for Marketing Automation The digital age has dramatically increased the volume of interactions between businesses and their customers. Managing these touchpoints manually is no longer feasible for most organizations. Marketing automation solves this challenge by scaling operations without sacrificing quality. For example, a small business might use automation to send welcome emails to new subscribers, while a large enterprise might implement complex workflows to nurture leads through a multi-step sales funnel. Regardless of size, the benefits are universal: saved time, reduced errors, and enhanced customer relationships. A Brief Look at the Evolution of Marketing Automation Marketing automation has come a long way from its origins in email marketing. Early tools focused primarily on automating email campaigns, but as technology evolved, so did the scope of automation. Today, robust platforms offer features like customer segmentation, predictive analytics, and artificial intelligence. The growth of marketing automation mirrors broader trends in technology and consumer behavior. As customers demand more personalized and timely interactions, businesses must adapt by adopting tools that enable these capabilities. This shift has transformed marketing automation from a "nice-to-have" tool into a critical component of any successful marketing strategy. Key Features That Define Marketing Automation Marketing automation platforms are equipped with a wide range of features designed to enhance marketing efforts. Here are some of the most impactful capabilities: Email Campaign Automation: Crafting personalized email workflows that respond to customer actions, such as signing up for a newsletter or abandoning a shopping cart. Lead Scoring: Assigning values to potential customers based on their engagement levels, making it easier to prioritize leads. Customer Segmentation: Categorizing audiences into specific groups for more targeted campaigns. Real-Time Analytics: Providing actionable insights into campaign performance to help marketers refine their strategies. These tools work together to create a cohesive system that aligns marketing efforts with customer needs and business goals. Why Marketing Automation Matters More Than Ever As digital channels proliferate, maintaining a consistent and effective presence across them has become increasingly challenging. Marketing automation... --- - Published: 2024-12-20 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/how-to-get-a-hubspot-certification-comprehensive-guide/ HubSpot certification is an excellent way to enhance your expertise in digital marketing, sales, and customer relationship management (CRM). Whether you are a beginner or a seasoned professional, these certifications validate your skills, boost your credibility, and open doors to new career opportunities. With the resources available through HubSpot Academy, earning a certification has never been easier. This guide outlines everything you need to know about HubSpot certifications and how to get started. Why HubSpot Certification Matters Professional Recognition HubSpot certifications are globally recognized, demonstrating your proficiency with HubSpot tools and your understanding of modern marketing and sales practices. Skill Enhancement Each certification course offers actionable insights and hands-on learning, equipping you with practical skills to drive results in areas like inbound marketing, CRM management, and content strategy. Career Advancement With HubSpot certifications, you’ll stand out to employers and clients, potentially unlocking higher salaries and promotions. These credentials also make you a stronger candidate for roles like marketing strategist, CRM manager, or sales consultant. Steps to Earn a HubSpot Certification 1. Create a HubSpot Academy Account To begin your certification journey, create an account on HubSpot Academy. Steps to Get Started: Visit the HubSpot Academy website. Sign up for a free account or log in if you already have one. Navigate to the certifications section to explore available courses. 2. Choose the Right Certification HubSpot offers a wide range of certifications tailored to different career paths. Select a certification that aligns with your professional goals. Popular Certifications: Inbound Marketing Certification Social Media Marketing Certification Content Marketing Certification HubSpot Sales Software Certification HubSpot CMS for Developers Resource Tip: Use the HubSpot Certification Catalog to review course details and requirements. 3. Complete Training Modules Each certification course includes interactive video lessons, quizzes, and practical exercises. These modules are designed for self-paced learning, allowing you to revisit challenging topics as needed. Key Features: Real-world applications of HubSpot tools. Case studies and examples to reinforce learning. 4. Pass the Certification Exam At the end of each course, you’ll take an exam to assess your knowledge. The format typically includes multiple-choice questions and practical assignments. Exam Details: Passing Score: 70%-80%, depending on the certification. Retake Policy: Retake the exam after 12 hours if you don’t pass on the first attempt. 5. Earn and Showcase Your Certification Once you pass, you’ll receive a digital certificate and badge that can be added to your LinkedIn profile, resume, or portfolio. Benefits of Certification: Increased professional visibility. Validation of your expertise in using HubSpot tools. Benefits of HubSpot Certification Skill Development Inbound Marketing Mastery: Learn how to attract and convert customers through effective content strategies. Sales Enablement Expertise: Gain insights into CRM optimization and sales process improvement. Technical Proficiency: Master HubSpot CMS and develop high-performing websites. Networking Opportunities Join a global community of HubSpot-certified professionals. Participate in forums, webinars, and events hosted by HubSpot Academy. Career Growth Job Market Advantage: HubSpot-certified individuals are often preferred by employers. Higher Salaries: Certifications can significantly impact earning potential. Average Salary Ranges: Beginner:... --- > HubSpot is a powerful and versatile platform, but maximizing its potential often requires specialized expertise. HubSpot consulting services are essential for businesses to successfully implement, customize, and optimize their use of the platform. Whether a company is new to HubSpot or has years of experience with it, these services deliver tailored solutions aligned with specific business objectives. - Published: 2024-12-19 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/hubspot-consulting-services-benefits/ HubSpot: A Pioneer in Inbound Marketing and Business Growth Tools HubSpot was founded in response to the rapidly changing dynamics of consumer behavior. Traditional advertising techniques, like intrusive pop-up ads and aggressive sales tactics, were becoming increasingly ineffective as modern consumers sought more genuine, personalized, and service-oriented interactions. Recognizing this transformative shift, HubSpot’s founders envisioned a groundbreaking solution that would place customer needs at the forefront. This vision resulted in the creation of a user-friendly inbound marketing platform designed not only to attract potential customers but also to engage and retain them through meaningful, value-driven interactions. Over the years, HubSpot has transformed from a marketing tool into a comprehensive business growth platform. It now offers solutions for sales, web development, customer service, and operations. This evolution has made HubSpot an indispensable component of many organizations' technology stacks, providing the tools needed to scale operations, improve customer experience, and drive sustainable growth. The Role of HubSpot Consulting Services While HubSpot’s platform is robust and versatile, unlocking its full potential often requires specialized expertise. HubSpot consulting services play a crucial role in helping businesses effectively implement, customize, and optimize their use of the platform. Whether a company is new to HubSpot or has been using it for years, consulting services can provide tailored solutions that align with specific business goals. Key Benefits of HubSpot Consulting Services Strategic Implementation: Guidance on setting up HubSpot tools and aligning them with business objectives. Platform Customization: Tailored configurations to match unique workflows and industry requirements. Training and Support: Expert-led training for teams to maximize their efficiency and confidence in using HubSpot. Data Optimization: Assistance in organizing, cleaning, and leveraging data for insightful reporting and decision-making. Advanced Integrations: Seamless integration of HubSpot with other tools and systems to streamline operations. What This Guide Covers This comprehensive guide will explore the five main types of HubSpot consulting services that can help businesses maximize their investment in the platform. It will also provide actionable insights, easy-to-read tables for comparison, and a detailed FAQ section to ensure you have all the information needed to make informed decisions. Why HubSpot Consulting Services Are Essential New Users: Simplify the onboarding process and accelerate ROI with a structured implementation strategy. Existing Users: Optimize current setups, troubleshoot issues, and discover underutilized features to enhance efficiency. Scaling Businesses: Ensure the platform scales with your growing business needs, enabling smoother transitions and sustained success. This guide is designed to be your go-to resource for understanding HubSpot consulting services and leveraging them to drive measurable results. Whether you're looking to enhance your marketing campaigns, streamline sales operations, or improve customer service, these consulting services offer a roadmap to success. Let’s dive deeper into how you can harness the power of HubSpot with expert guidance. What is HubSpot Consulting? HubSpot consulting goes beyond basic setup and configuration. It involves analyzing and optimizing strategies across various domains, including: Sales Marketing Customer Service Web Development Consultants can specialize in one or multiple areas. Like hiring a mechanic for cars versus... --- > Discover how to become a successful HubSpot consultant and help businesses maximize this powerful platform. Learn essential skills, find your niche, and drive growth with expert guidance. - Published: 2024-12-19 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/how-to-become-a-hubspot-consultant/ The demand for HubSpot consultants is on the rise as businesses increasingly adopt this powerful inbound marketing, sales, and customer service platform. By becoming a HubSpot consultant, you position yourself as a vital asset for companies aiming to leverage HubSpot’s features to drive growth. This comprehensive guide explores the steps to becoming a successful HubSpot consultant, from gaining expertise to finding your niche in the market. What is a HubSpot Consultant? A HubSpot consultant specializes in helping businesses implement, optimize, and manage their HubSpot accounts. They provide expertise in areas such as: CRM Setup: Organizing and customizing customer relationship management tools. Marketing Automation: Creating workflows, email campaigns, and lead nurturing strategies. Content Strategy: Guiding businesses in crafting and managing effective content. Sales Enablement: Streamlining sales processes to improve conversions. Customer Service Optimization: Enhancing customer satisfaction through HubSpot’s service tools. The consultant ensures that businesses fully utilize HubSpot’s tools to achieve their marketing, sales, and service goals. Why Become a HubSpot Consultant? Here are some compelling reasons to consider this career path: Growing Market Demand: HubSpot’s adoption is expanding globally, creating a constant demand for skilled professionals. Diverse Skill Application: HubSpot consultants work across various business functions, including marketing, sales, and customer service. Lucrative Opportunities: Businesses are investing heavily in inbound marketing, allowing consultants to command competitive fees. Step 1: Master HubSpot Tools To establish yourself as a credible HubSpot consultant, mastering the platform is essential. Here’s how: HubSpot Academy Certifications Start by completing certifications offered by HubSpot Academy. Some key certifications include: Inbound Marketing: Understand the fundamentals of attracting, engaging, and delighting customers. HubSpot Marketing Software: Learn how to use marketing tools effectively. Sales Hub Software: Gain insights into sales enablement strategies. CMS Hub Implementation: Explore how to build and optimize websites using HubSpot’s CMS. Practical Application Hands-On Practice: Set up and manage HubSpot accounts for small projects or personal ventures. Simulations: Use HubSpot’s sandbox environment to experiment with features. Stay Updated HubSpot frequently updates its platform. Subscribe to newsletters, attend webinars, and follow industry blogs to stay informed. Step 2: Develop Core Skills Being a HubSpot consultant requires more than technical expertise. You’ll need a blend of strategic insight and interpersonal skills: Key Skills to Develop Inbound Marketing Strategy: Master techniques for attracting and retaining customers through valuable content and experiences. Data Analysis: Learn to track performance metrics and interpret data to refine strategies. Project Management: Develop the ability to manage multiple clients and projects simultaneously. Communication: Hone your ability to convey insights and strategies clearly to clients and teams. Step 3: Gain Experience Practical experience is crucial for building credibility and demonstrating your capabilities. Ways to Gain Experience Freelance Projects: Offer your services to small businesses or nonprofits to build your portfolio. Internships or Employment: Work with agencies or companies that use HubSpot extensively. Volunteer Work: Support charitable organizations in setting up or managing their HubSpot accounts. Showcase Results Create a portfolio highlighting your successes. Include case studies with metrics that demonstrate how you’ve driven growth or solved... --- > Selecting the right Pardot Marketing Consultant is essential to unlocking the full potential of Pardot in 2025 and beyond. By evaluating their expertise, communication skills, and ability to provide customized solutions, you can elevate your marketing automation strategy and achieve measurable results. Reach Marketing is here to support your business at every stage—from Pardot implementation and optimization to ongoing support. Contact us today to discover how we can help you reach your marketing goals with Pardot. - Published: 2024-12-17 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/pardot-marketing-automation-services/ In the ever-evolving world of digital marketing, Pardot has emerged as a leading marketing automation platform, empowering businesses to streamline workflows, increase lead generation, and drive ROI. As we head into 2025, more companies are adopting Pardot to enhance their marketing efforts. Choosing the right Pardot Marketing Consultant can make all the difference in maximizing this platform's potential. In this comprehensive guide, we will outline key considerations to ensure you select a consultant that aligns with your business goals and drives measurable success. Why Pardot Marketing Consultants are Essential Pardot is a robust platform, but its effectiveness depends on proper setup, implementation, and management. A Pardot Marketing Consultant brings expertise, experience, and strategic insights to: Streamline your marketing processes Improve lead generation Maximize ROI with automation and integrations Resolve challenges like database issues and integration failures Without the right consultant, businesses risk underutilizing Pardot's capabilities, leading to inefficiencies and missed opportunities. Key Factors to Consider When Choosing a Pardot Marketing Consultant 1. Identify Your Needs and Goals Before hiring a consultant, clearly define what you need: Primary Goals: Lead generation, CRM integration, campaign optimization, etc. Pain Points: Poor lead quality, integration errors, low engagement, etc. Budget: Set a realistic budget that aligns with your goals. Business GoalExample ObjectiveIncrease Lead AcquisitionDouble monthly inbound leadsImprove CRM IntegrationResolve Pardot-Salesforce sync issuesBoost EngagementIncrease email open rates by 20%Enhance Database ManagementRemove duplicates and clean prospect data 2. Evaluate the Consultant's Expertise Look for the following credentials and qualifications: Certifications: Salesforce Pardot Specialist or Consultant certifications. Experience: Industry-specific knowledge is critical for tailored solutions. Portfolio and Case Studies: Assess their past successes with: Improved ROI Successful lead generation campaigns Complex Pardot integrations 3. Assess Communication and Collaboration A good Pardot consultant should: Communicate complex ideas clearly to your team Provide regular updates and feedback Foster a collaborative relationship with your marketing team 4. Ensure Ongoing Support Marketing automation evolves, and your Pardot instance must adapt. Ensure the consultant offers: Post-implementation support Emergency troubleshooting Training and documentation for your team 5. Industry Knowledge Industry-specific expertise allows a consultant to: Address unique challenges in your sector Implement strategies tailored to your target audience Top Benefits of Hiring a Pardot Consultant A qualified Pardot Marketing Consultant can transform your marketing automation strategy in numerous ways: BenefitKey ImpactOptimized WorkflowsStreamline marketing processesEnhanced Lead ScoringBetter lead qualification and nurturingImproved Data QualityClean and organized prospect databasesIncreased Email DeliverabilityImprove campaign reach and engagementCustom IntegrationsSmooth integration with Salesforce CRMAdvanced ReportingData-driven decisions with Pardot reports How Reach Marketing Can Help with Pardot in 2025 At Reach Marketing, we specialize in helping businesses unlock the full potential of Pardot. Our team of experts provides a broad range of services tailored to your needs, including: 1. Setup and Optimization Seamless Salesforce-Pardot integration Optimized CRM workflows Proper configuration of Pardot features (forms, segmentation, etc. ) 2. Lead Management and Scoring Advanced lead scoring and grading strategies Custom segmentation for targeted campaigns 3. Campaign Execution Crafting high-performing email campaigns Implementing Pardot Engagement Studio workflows Ensuring email deliverability and compliance 4.... --- > Discover why becoming a Marketing Automation Consultant is a smart career move! High demand across industries, top opportunities on platforms like LinkedIn and Upwork, and a booming field that businesses can't ignore. - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://reachmarketing.com/blog/what-does-a-marketing-automation-consultant-do-and-why-should-you-consider-becoming-one/ Marketing automation is revolutionizing the way businesses handle their marketing tasks. This article explores the role of a marketing automation consultant, why it’s a career worth considering, and provides actionable insights to help you start your journey in this field. What is Marketing Automation? Marketing automation involves using software to streamline repetitive marketing tasks, such as: Email Campaigns: Automatically sending emails based on user actions or schedules. Social Media Management: Scheduling posts and tracking engagement metrics. Lead Scoring: Prioritizing leads based on engagement and potential to convert. Data Analysis: Using analytics tools to improve campaign effectiveness. Customer Segmentation: Categorizing audiences for personalized marketing strategies. Popular marketing automation platforms include: PlatformKey FeaturesSalesforceComprehensive CRM and automation tools. HubSpotEasy-to-use interface for inbound marketing. MarketoAdvanced lead management and nurturing features. ActiveCampaignCombines email marketing with CRM capabilities. EloquaIdeal for B2B marketing automation. Role of a Marketing Automation Consultant A marketing automation consultant specializes in: Needs Assessment: Identifying a business’s specific marketing needs and objectives. Software Implementation: Setting up and configuring automation tools tailored to client requirements. Custom Workflows: Designing processes that align with marketing goals, such as email sequences, lead scoring, and audience segmentation. Optimization: Continuously improving automated processes for better results by analyzing metrics and adjusting strategies. Training and Support: Educating teams on how to use the tools effectively and providing ongoing support. These consultants often focus on specific platforms, such as HubSpot, Marketo, or Salesforce, to deliver tailored solutions for businesses. Why Should You Consider Becoming a Marketing Automation Consultant? 1. High Demand Businesses are rapidly adopting marketing automation to stay competitive. LinkedIn and Upwork consistently feature job postings for marketing automation experts. Industries of all sizes and types are seeking skilled professionals in this niche. 2. Rewarding Career Work with diverse clients across various industries, from healthcare to e-commerce. Help businesses achieve their marketing goals efficiently by automating complex processes. Combine creativity with technology to deliver impactful results that drive growth. 3. Lucrative Opportunities Marketing automation consultants often receive competitive compensation packages. High demand ensures steady inquiries and job offers, especially on professional platforms like LinkedIn and Upwork. Consultants often have the flexibility to work as freelancers or within established firms. How to Start Your Career in Marketing Automation 1. Gain Hands-On Experience Free Trials: Sign up for free trials of platforms like HubSpot, ActiveCampaign, or Marketo. Practical Knowledge: Explore their automation tools to understand workflows, email sequences, and audience segmentation. Test Projects: Create sample workflows and campaigns to showcase your skills. 2. Build Your Professional Profile LinkedIn Optimization: Add marketing automation skills to your LinkedIn profile, including the specific platforms you specialize in. Portfolio: Create a portfolio of your projects to demonstrate expertise. Certifications: Obtain certifications from platforms like HubSpot or Salesforce to stand out. 3. Stay Updated Ongoing Learning: Regularly learn new tools and technologies as the marketing landscape evolves. Industry Trends: Follow trends and updates in marketing automation to stay ahead of the curve. Networking: Join communities and forums to connect with other professionals and potential clients. Advanced Tips... --- - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://reachmarketing.com/blog/9-ways-marketing-automation-pays-for-itself/ Introduction Running a business often requires balancing tradition with innovation. While traditional methods provide stability, adapting to new technologies can streamline operations and propel your company forward. This dynamic is particularly evident in marketing, where businesses must decide between sticking with familiar strategies or embracing advancements like marketing automation. Marketing automation leverages sophisticated algorithms to target and engage potential customers, often with minimal manual intervention. By automating repetitive tasks, businesses can achieve greater efficiency and better outcomes. With decades of expertise in marketing automation, Reach Marketing presents nine compelling ways marketing automation can pay for itself and drive profitability. 1. Higher Conversion Rates Modern consumers prefer non-intrusive interactions. Automated marketing capitalizes on this by utilizing data-driven insights to deliver personalized and timely messaging. This approach often results in conversion rates exceeding 200% compared to traditional methods. Key Benefits: Automated systems analyze customer behavior for hyper-targeted campaigns. Personalized outreach increases relevance and engagement. MetricTraditional MarketingMarketing AutomationConversion Rate2%6% Example: A retail company used marketing automation to send personalized product recommendations, achieving a 250% increase in sales conversions. 2. Boosting Open and Click-Through Rates Email marketing remains one of the most cost-effective channels, but its success hinges on delivering compelling messages. Marketing automation ensures optimized subject lines, personalized content, and precise targeting. Impact on Metrics: Open Rates: Increased by 311% Click-Through Rates: Improved by 327% Real-World Application: A SaaS company utilized automated email sequences to nurture leads, resulting in a 35% uplift in customer engagement. 3. Enhanced Lead Conversion Converting leads into customers is often resource-intensive. Automation streamlines this process by efficiently qualifying leads and nurturing them through the sales funnel. MetricTraditional MarketingMarketing AutomationLeads Converted1 in 3251 in 21 Use Case: An e-commerce brand implemented lead scoring automation, increasing their lead-to-customer conversion rate by 15%. 4. More Sales, Less Overhead Scaling traditional marketing efforts often requires hiring additional staff or extending hours, driving up costs. Automation operates around the clock without incurring overtime or benefits expenses. Financial Gains: Sales Increase: 14. 5% Overhead Reduction: 12. 2% Example: A small business saved over $50,000 annually by automating their email campaigns, reallocating resources to strategic growth initiatives. 5. Generating More Qualified Leads Not all leads are created equal. Automation excels at distinguishing between casual browsers and serious prospects, focusing efforts on those most likely to convert. Results: Traditional Methods: 20 qualified leads. Automation: 140 qualified leads in the same timeframe. Case Study: A B2B company used predictive analytics within their marketing automation platform to target high-value prospects, achieving a 300% improvement in lead quality. 6. Streamlined Sales Processes Automation complements human sales teams by taking over repetitive tasks, freeing employees to focus on closing deals and nurturing relationships. Benefits: Reduced response time to inquiries. Consistent follow-ups with leads. Industry Insight: A real estate firm integrated CRM with marketing automation, increasing their property sales by 20% through timely, automated lead follow-ups. 7. Revenue Growth Ultimately, the goal of any marketing initiative is to boost revenue. Marketing automation achieves this by improving efficiency, enhancing targeting, and maximizing... --- - Published: 2024-12-11 - Modified: 2024-12-11 - URL: https://reachmarketing.com/blog/advanced-b2b-lead-gen-strategies-for-scalable-growth/ In B2B marketing, businesses are constantly searching for innovative methods to attract high-quality leads. While foundational knowledge, like understanding what is B2B lead generation, is critical, advanced strategies can set your business apart, ensuring long-term scalability and ROI. This article explores sophisticated approaches, tools, and techniques to amplify your B2B lead generation efforts while maintaining alignment with the latest trends in the market. Leveraging AI and Automation in B2B Lead Gen Artificial intelligence (AI) and automation are transforming the way businesses approach lead generation. Tools like predictive analytics can help identify which prospects are most likely to convert, while AI chatbots streamline initial touchpoints. Benefits of AI-Driven Strategies Improved Targeting: AI analyzes data to identify ideal customer profiles. Enhanced Lead Scoring: Automation tools like HubSpot and Marketo prioritize leads based on behavior and engagement. To fully leverage these technologies, learn how marketing automation fuels lead generation and integrate them with your existing CRM systems. Multi-Channel Lead Generation Techniques An omnichannel approach ensures your message reaches prospects wherever they are most active. Here are some key channels to focus on: LinkedIn Advertising: Target specific industries, job titles, and locations. Webinars: Establish thought leadership while capturing attendee information. Account-Based Marketing (ABM): Customize outreach efforts for high-value accounts. Explore the benefits of webinars for lead generation in this dedicated post. Optimizing Landing Pages for Conversion Your website is often the first interaction prospects have with your business. Optimized landing pages with compelling CTAs can significantly boost conversion rates. Best Practices Use concise, benefit-driven headlines. Incorporate social proof, such as testimonials or case studies. Ensure fast load times and mobile responsiveness. For insights on designing effective landing pages, check out Landing Pages That Send Conversion Rates Soaring. Measuring and Optimizing Lead Gen ROI Data-driven insights are essential for refining your strategies. By tracking key metrics like cost per lead (CPL) and lead-to-customer conversion rates, businesses can identify areas of improvement. Tools for Measuring ROI Google Analytics: Track user behavior and campaign performance. CRM Software: Monitor lead progression through the sales funnel. Learn more about measuring lead generation accuracy for better decision-making. Challenges in Scaling B2B Lead Gen As lead generation scales, challenges such as maintaining personalization and integrating new technologies emerge. Common Issues Loss of personalization in mass outreach campaigns. Difficulty in aligning sales and marketing teams. Discover how streamlining the sales-marketing connection can address these challenges effectively. Embracing Account-Based Marketing (ABM) Account-Based Marketing (ABM) has emerged as a pivotal strategy in B2B lead generation, focusing on high-value accounts with personalized outreach. By aligning marketing and sales efforts, ABM ensures that resources are concentrated on prospects with the highest potential for conversion. Implementing ABM Effectively Identify Target Accounts: Utilize data analytics to pinpoint organizations that align with your ideal customer profile. Personalize Outreach: Develop tailored content and campaigns that address the specific needs and pain points of each target account. Align Sales and Marketing: Ensure seamless collaboration between teams to deliver a consistent and cohesive message. For a deeper understanding of ABM's impact on... --- > Reach's marketing automation consultants can help increase your business efficiency by structuring and automating monotonous tasks. Our marketing automation consultants will build scoring systems that help qualify sales leads and shorteen the sales cycle. Marketing Automation Consulting by Reach Marketing. - Published: 2024-12-10 - Modified: 2024-12-11 - URL: https://reachmarketing.com/blog/marketing-automation-consultant/ Updated 12/10/2024 At Reach Marketings, we are more than just a partner—we are your guide to transforming your marketing approach with cutting-edge technology and strategy. Strategic Partnership for TransformationWe work closely with our clients to ensure that every step of their marketing transformation journey delivers measurable outcomes aligned with their mission-critical business goals. By integrating innovative solutions and proven methods, we create a clear roadmap to success. Comprehensive Solutions Tailored to Your NeedsFrom diagnosing core challenges to providing actionable solutions, we bridge the gap between strategy and execution. Whether you need ongoing advisory support or hands-on implementation, our team is equipped to tackle every aspect of your marketing transformation. Driving Tangible ResultsOur commitment doesn’t stop at planning—we ensure results. With our proven approach, your organization will experience a steady and sustainable increase in leads and sales, exceeding expectations and redefining success. Enhancing Your Success with Marketing Automation Is Our Marketing Automation Consulting Right for You? Our consulting services are designed to help B2B companies optimize and scale their marketing automation efforts, no matter where they are in their journey. Here’s how to know if we’re the right fit for your needs: When Our Services Are a Perfect Match Scenario Our Solution You’re a B2B company evaluating or using tools like Marketo, Pardot, or HubSpot. We provide expert guidance on selecting, implementing, and optimizing these platforms to fit your unique needs. You’re struggling with an existing system that has unresolved issues. Our consultants can diagnose and fix complex problems, leveraging years of hands-on experience. You need a strategy to fully leverage your marketing automation platform. We craft actionable, forward-thinking plans to unlock the full potential of your platform. Marketing is under pressure to deliver more qualified leads despite tool investments. We focus on aligning marketing automation with sales goals to deliver measurable results that satisfy leadership. Your key in-house expert left, and you need immediate support. We offer rapid staff augmentation to ensure continuity while you find a permanent solution. You have ambitious lead generation targets and need help achieving them. We create robust lead-generation strategies to help you scale and meet your goals effectively. You’re seeing good results but want to take your strategy to the next level. We provide advanced techniques to optimize performance and drive exceptional outcomes. Detailed Scenarios and Benefits 1. B2B Company Using or Considering Marketing Automation Tools Examples: Marketo, Pardot, HubSpot, and others. How We Help: Platform evaluation and selection to fit your business needs. Seamless implementation and integration with existing systems. Training and onboarding to empower your team for success. 2. Troubleshooting Existing System Issues Common Problems: Inefficient workflows. Poor integration with CRM or sales tools. Data inaccuracies or reporting challenges. Our Approach: Conduct a detailed audit to identify root causes. Provide actionable fixes that align with best practices. Monitor and optimize to ensure ongoing performance. 3. Strategic Planning for Greater Impact Signs You Need This: Underutilized features of your platform. Unclear marketing automation goals. What We Do: Develop tailored strategies based on your... --- - Published: 2024-12-01 - Modified: 2024-12-02 - URL: https://reachmarketing.com/blog/how-to-vet-and-use-purchased-email-lists-responsibly/ Email remains one of the most powerful tools for reaching your audience. However, the question of whether and how to use purchased email lists responsibly often sparks debate. Missteps can result in not only wasted resources but also legal and reputational risks. Here’s a guide to ensure your efforts are both ethical and effective. Are Purchased Email Lists Legal? The legality of purchased email lists varies across regions. For instance, in the United States, the CAN-SPAM Act permits the use of purchased lists, provided recipients can opt out, and emails adhere to strict labeling rules. However, this doesn’t absolve businesses from reputational risk or compliance challenges. In the EU, the General Data Protection Regulation (GDPR) strictly prohibits sending marketing emails without explicit consent. Understanding these legal frameworks ensures you remain compliant while leveraging your email campaigns. Why Vetting is Crucial A poorly vetted email list can damage your sender reputation, leading to lower deliverability rates or blacklisting by internet service providers (ISPs). To avoid this: Check list quality: Ensure the list is from a reputable provider with transparent sourcing methods. Analyze segmentation: Look for targeted audiences relevant to your business goals. Assess data freshness: Verify that the data is recent; outdated lists often include inactive or invalid addresses. Best Practices for Using Purchased Email Lists Even with a vetted list, caution is essential to avoid missteps. Here’s how to send purchased email lists effectively while protecting your brand. 1. Warm Up Your Domain Before deploying large-scale campaigns, establish a positive sender reputation by sending emails to a smaller, engaged audience. This prevents ISPs from flagging your messages as spam. 2. Craft a Strong Introduction Your first contact with recipients should acknowledge their inclusion on your list and offer a clear value proposition. Transparent messaging builds trust and encourages engagement. 3. Use Double Opt-In Methods Encourage recipients to confirm their interest in your emails. This not only improves list quality but also ensures compliance with regulations like GDPR and CCPA. How to Vet a Purchased Email List Vetting is an art and science. Beyond basic checks, use advanced techniques to ensure your list’s integrity. Tools and Techniques for Verification Email Validation Services: Services like NeverBounce or ZeroBounce can verify addresses and remove invalid ones. Engagement Metrics: Analyze open and click rates from test campaigns to gauge interest. Spam Trap Avoidance: Cross-check lists for known spam traps, which can harm your sender score. For further insights on email marketing, consider exploring strategies like B2B email campaigns . Challenges and Risks Spam Complaints Even with the most vetted list, purchased lists tend to generate higher spam complaints compared to organic ones. Mitigate this by clearly stating the email’s purpose and including an easy-to-find opt-out option. Low Engagement Rates Recipients from purchased lists may not be familiar with your brand, leading to lower engagement. Personalizing content and segmenting the list based on interest can improve these metrics. How to Integrate Purchased Lists with Existing Campaigns Integration is key to making purchased lists a part... --- - Published: 2024-11-15 - Modified: 2025-06-27 - URL: https://reachmarketing.com/blog/the-ultimate-guide-to-b2b-email-lists-lists/ Updated 6/27/2025 What Are B2B Email Lists? B2B email lists are collections of contact information for businesses and their decision-makers. These lists allow you to connect directly with CEOs, CFOs, managers, and other professionals, enabling personalized marketing efforts that drive results. Why Are They Important? Direct Communication: Unlike other marketing channels, email provides a direct line to the inboxes of key stakeholders. Personalization: Emails tailored to the recipient’s needs significantly enhance engagement. High ROI: Email marketing consistently offers the highest returns on investment (ROI) across all digital channels. How to Build a B2B Email List Building a robust B2B email list is the foundation of effective marketing. Here's a step-by-step guide: 1. Create Valuable Content Offer resources like whitepapers, eBooks, or webinars that require users to submit their email addresses to access. Use landing pages designed to capture visitor information. 2. Leverage Your Website Include subscription forms on high-traffic pages. Optimize CTAs (Call to Actions) like “Join our mailing list” to encourage sign-ups. 3. Use Social Proof Showcase testimonials or the number of subscribers to build trust. 4. Invest in Networking Attend industry events to collect business cards and ask for email opt-ins. 5. Collaborate with Providers Partner with trusted B2B email list providers to expand your database quickly. Be sure to verify the quality of their data before investing. For a detailed look at using providers effectively, check out the best practices for sourcing email contacts. How to Segment B2B Email Lists Segmentation is crucial for personalized communication that converts. Common methods include: By Industry Tailor your message based on the recipient's field, such as technology, healthcare, or retail. By Role Executives and managers often have different pain points. Customize your campaigns accordingly. By Engagement Level Segment based on: New subscribers Regular openers Inactive recipients By segmenting, you can deliver the right content to the right audience, increasing open rates and conversions. How to Monetize a B2B Email List Monetizing your email list can transform it from a simple tool into a revenue-generating asset: 1. Sell Products or Services Use emails to showcase products with exclusive offers. Promote limited-time discounts to create urgency. 2. Offer Affiliate Products Partner with complementary businesses and promote their offerings in exchange for a commission. 3. Launch Sponsored Campaigns Partner with companies that want access to your audience by offering paid placements in your newsletters. 4. Host Webinars Invite your list to exclusive webinars and offer premium content for a fee. Want to maximize profits from your list? Explore advanced monetization strategies. Building a High-Quality B2B Email List Creating a reliable and actionable B2B email list requires intentional strategies. Here’s how to get started: 1. Leverage Lead Magnets Offer valuable resources such as white papers, webinars, or free tools in exchange for business emails. This approach incentivizes professionals to share their contact information while ensuring they’re genuinely interested in your niche. 2. Utilize Landing Pages Optimized landing pages can convert visitors into leads. Ensure the page includes a compelling call-to-action (CTA) and aligns with... --- - Published: 2024-11-13 - Modified: 2024-12-06 - URL: https://reachmarketing.com/blog/what-is-sales-lead/ A sales lead represents a valuable opportunity—a potential customer who has shown interest in a company's product or service. A sales lead may come from various sources, including marketing campaigns, website interactions, social media engagement, and more. For companies aiming to increase revenue through strategic lead generation, understanding and managing these leads is essential. The Basics of Sales Leads What are Sales Leads? A sales lead is any individual or organization that expresses an interest in a product or service, signaling a potential for conversion. Not all leads are created equal, though, as the nature and level of interest can vary. Leads can be classified into several categories to prioritize follow-ups based on their likelihood of conversion. A lead’s quality depends on factors such as: Source of lead (e. g. , referral, direct inquiry, or organic interest from content) Level of interest and engagement Alignment with the target market Types of Sales Leads To improve lead conversion rates, sales teams classify leads based on readiness to buy and level of engagement. Here are some types of sales leads: Marketing Qualified Leads (MQLs): These leads have engaged with marketing content but are not yet ready to purchase. They’re often nurtured through continued email marketing efforts and informational resources. Sales Qualified Leads (SQLs): SQLs have shown stronger intent, such as by requesting product demos or consultations. They’re more likely to convert and typically prioritized by the sales team. Product Qualified Leads (PQLs): Common in SaaS and product-led companies, PQLs have experienced the product firsthand through a trial or freemium version, indicating a stronger purchasing intent. This classification helps businesses allocate their resources effectively by focusing on leads with the highest potential for conversion. How to Generate Sales Leads Generating leads is critical for business growth, and businesses use various techniques tailored to their target audience and industry. Here are some proven strategies to help businesses acquire high-quality leads: 1. Leverage Content Marketing Content marketing remains a top method for generating leads. By creating valuable, informative content, companies can attract prospects and establish themselves as industry experts. High-quality blog posts, webinars, and videos not only build credibility but can also be tailored to capture lead information, making it easy for prospects to engage further. 2. Utilize Social Media Platforms Social media allows companies to reach a broad audience and connect directly with potential leads. By sharing valuable content, responding to comments, and conducting polls, businesses can increase brand visibility and foster a community. Social media advertising is another avenue for capturing leads directly from platforms like LinkedIn, Facebook, and Instagram, where B2B lead generation often thrives. 3. Email Marketing and List Building Email marketing campaigns remain effective for lead generation, especially when combined with list-building techniques that capture contact details in exchange for valuable content or offers. To keep leads engaged, businesses often use automated campaign management to deliver targeted emails based on behavior and interests, moving leads gradually closer to a sale. 4. Implementing SEO and Paid Search Advertising Search engine optimization... --- - Published: 2024-11-08 - Modified: 2024-11-08 - URL: https://reachmarketing.com/blog/utilizing-purchased-email-lists-for-marketing-success/ The use of purchased email lists in digital marketing has become a topic of great interest, particularly for companies looking to rapidly expand their outreach. While there are legal and compliance considerations, purchased lists offer advantages that make them worth exploring for businesses aiming to connect with new prospects effectively and responsibly. This guide covers best practices for legally and strategically using purchased email lists and offers insights into maximizing their potential while maintaining good relationships with email service providers (ESPs) and customers. What Is a Purchased Email List? A purchased email list consists of contacts obtained through a third-party vendor, typically segmented by various factors such as industry, job title, and geographical location. For businesses looking to increase reach without waiting for organic list growth, a purchased email list can serve as a shortcut to quickly reach new audiences. While it doesn’t replace the value of organically built lists, using a purchased email list can be beneficial when implemented carefully and strategically. Are Purchased Email Lists Legal? The legality of purchased email lists depends on several factors, including the region of operation and the laws governing email marketing. In the U. S. , the CAN-SPAM Act requires that marketers provide an opt-out option and accurate sender information in each email. Compliance with CAN-SPAM regulations ensures that recipients have the choice to opt-out, helping to keep businesses on the right side of the law while still allowing for broad outreach. For companies operating within the EU, the General Data Protection Regulation (GDPR) is stricter and requires explicit consent from individuals before they can be contacted. Therefore, if your email list includes individuals in the EU, it’s crucial to verify that all contacts have agreed to receive promotional emails, making your outreach both effective and compliant. How Do Email Service Providers (ESPs) Detect Purchased Email Lists? Reputable ESPs often disallow the use of purchased lists in their terms of service due to concerns over high bounce rates, spam complaints, and the impact on deliverability. However, certain strategies can help you maintain a positive reputation and meet ESP guidelines: Warm-Up Your IP and Domain: By gradually increasing your email sending volume, you can avoid sudden spikes in activity, which are often a red flag for ESPs. Use Email List Validation Tools: Cleaning your list by verifying email addresses and removing outdated or inactive contacts will improve deliverability and ensure that your list is active and engaged. For example, tools like data appends can enrich and validate your data, increasing the accuracy of your targeting. Segment Your Audience: Effective segmentation allows you to tailor your messaging for different segments within your list, such as by industry or job role. By using targeted communication, you can improve relevance, reduce spam complaints, and increase engagement. How to Use a Purchased Email List Responsibly Responsible usage of a purchased email list maximizes engagement while maintaining compliance. Here are key practices to follow: 1. Clean and Validate Your List Running a purchased list through validation software helps... --- - Published: 2024-11-04 - Modified: 2024-11-13 - URL: https://reachmarketing.com/blog/transforming-leads-with-marketing-automation-consultants/ Marketing automation consultants have become pivotal for organizations striving to enhance customer engagement, streamline marketing workflows, and increase lead conversion rates. By leveraging advanced automation tools and strategies, these consultants guide businesses to achieve efficiency and scalability in their marketing efforts. Here’s an in-depth look at how marketing automation consultants help transform leads, the key services they provide, and what businesses should consider when engaging their expertise. What is a Marketing Automation Consultant? A marketing automation consultant is a specialist focused on implementing and optimizing automation technologies within a company’s marketing framework. These consultants combine expertise in digital marketing, data analysis, and CRM (Customer Relationship Management) systems to help organizations automate repetitive tasks, nurture leads through personalized communications, and align marketing efforts with broader business goals. Their services are especially valuable to companies looking to scale marketing initiatives without overwhelming their internal resources. For many, this role extends beyond simple implementation; it involves a deep understanding of customer data and how it can be used to trigger targeted, automated responses based on user behaviors. Explore more about data usage in automation to see how companies leverage detailed customer insights for high-impact campaigns . Core Responsibilities of a Marketing Automation Consultant Marketing automation consultants are engaged to perform a variety of tasks aimed at optimizing the use of technology for lead generation and nurturing. Some of their primary responsibilities include: Assessing and Selecting Tools: With countless tools on the market, consultants identify the most suitable automation platforms based on the company’s needs, size, and industry. These tools often include CRM systems, email marketing platforms, and analytics software. Implementing Automation Workflows: Consultants set up workflows that automatically manage leads, from initial contact through to conversion. By creating triggers based on user actions, they ensure potential customers receive timely, relevant information. Data Integration and Management: Marketing automation involves complex data flows. Consultants help businesses integrate data from different sources to form a cohesive view of customer behavior, which is vital for effective data-driven marketing campaigns. Campaign Optimization and Reporting: Beyond setup, consultants continually monitor campaign performance, adjusting as needed to enhance engagement and conversion rates. By using precise performance metrics, they can refine strategies to ensure optimal results . Transforming Lead Generation with Marketing Automation Marketing automation is especially powerful in enhancing lead generation. Traditional lead generation relies on manual outreach and follow-ups, which are often time-consuming and less targeted. Automation, on the other hand, enables businesses to respond to potential leads instantly with information and offers tailored to their needs. How Marketing Automation Enhances Lead Nurturing Lead nurturing is the process of developing relationships with prospects at every stage of the sales funnel. Through marketing automation, consultants create tailored content sequences based on a prospect’s actions—whether they’ve downloaded a white paper, opened an email, or visited specific web pages. By personalizing interactions, companies can keep leads engaged without manual intervention. For instance, companies can deploy automated email campaigns designed to educate, inform, and move leads through the funnel. Email marketing is often... --- - Published: 2024-11-01 - Modified: 2024-11-08 - URL: https://reachmarketing.com/blog/how-to-generate-b2b-leads/ Generating high-quality B2B leads is essential for decision-makers aiming to drive sustainable growth within their companies. This guide offers actionable insights to develop a targeted lead generation strategy for B2B contexts, emphasizing effective tactics for prospect engagement, nurturing, and conversion. 1. Identify and Understand Your Ideal Customer Profile (ICP) Defining an Ideal Customer Profile (ICP) is foundational in B2B lead generation. An ICP includes specific details about the characteristics, behaviors, and demographics of the companies that benefit the most from your solutions. By tailoring your strategies to reach these companies, you improve your chances of connecting with decision-makers who have high purchase potential. Researching Customer Segments: Investigate your best-performing customers to understand common characteristics such as industry, company size, and revenue. Targeting your lead generation efforts according to your ICP is critical to attracting qualified leads. Using Demographic Appends: Enhance your existing customer profiles with data appends to access more granular demographic information. By integrating this data, you can create targeted campaigns that resonate with each segment. Learn more about using demographic data to refine your lead generation. 2. Develop a Multi-Channel Outreach Strategy A diversified outreach approach ensures your brand reaches decision-makers across platforms where they are most active. Use a mix of channels to engage prospects and build meaningful interactions. Email Marketing Email marketing remains one of the most effective B2B lead generation channels. However, the key to success lies in segmentation and personalization, where tailored content speaks to the specific needs of your leads. Segment Your List: Group leads based on industry, business size, or stage in the buying journey. Use targeted email campaigns to address the unique challenges and needs of each segment. Personalize Your Messaging: Include dynamic elements, such as addressing the recipient by name and referencing specific business challenges. According to recent data, personalized emails can boost conversion rates by up to 29%. For further refinement of email segmentation, check out best practices in data standardization, which ensures that all customer information is accurate and usable. LinkedIn Outreach LinkedIn is a top platform for connecting with B2B decision-makers. Invest in a strategy that combines organic and paid LinkedIn efforts to create an integrated outreach campaign. Engage with Content: Share valuable content and insights on LinkedIn to establish thought leadership and keep your brand top-of-mind for your audience. LinkedIn Ads: Use LinkedIn Sponsored Content and InMail to directly reach professionals who align with your ICP. Precise targeting options, such as job title, industry, and company size, make LinkedIn ads an excellent channel for lead generation. Pay-Per-Click (PPC) Advertising PPC campaigns allow you to capture high-intent leads, particularly those searching for solutions that address immediate needs. Targeting keywords that resonate with your ICP can yield excellent returns. Keyword Research: Prioritize keywords that align with the pain points and solutions relevant to your target market. If you’re targeting SaaS decision-makers, for example, select keywords relevant to that industry. Retargeting Campaigns: Use retargeting ads to re-engage visitors who previously interacted with your site. This technique is particularly valuable... --- - Published: 2024-10-31 - Modified: 2024-11-07 - URL: https://reachmarketing.com/blog/what-is-a-mid-cycle-marketing-email/ A mid-cycle marketing email is a targeted message sent during the middle of a customer’s journey, focusing on nurturing leads and guiding potential clients further down the sales funnel. These emails play a crucial role in lead generation by keeping your brand top of mind and encouraging engagement. While early-stage emails may introduce your products or services, mid-cycle emails drive meaningful interactions, preparing leads for conversion. For professionals, mastering the art of mid-cycle emails can elevate lead conversion rates significantly. This article will break down the specific steps for creating impactful mid-cycle emails geared towards lead generation, focusing on segmenting audiences, optimizing messaging, and tracking engagement. Why Mid-Cycle Marketing Emails Are Essential for Lead Nurturing Unlike other stages in the email marketing process, mid-cycle emails are specifically designed to maintain and deepen relationships with leads who have already shown interest but aren’t quite ready to convert. These emails aim to: Educate leads about how your solution can address their specific challenges. Showcase social proof and testimonials to strengthen credibility. Provide valuable content that aligns with their interests, increasing your customer lifetime value. With a carefully crafted mid-cycle email strategy, companies can achieve higher lead quality and enhance conversion rates, making this a powerful tool for growth. Segmenting Your Audience for Targeted Mid-Cycle Emails Segmentation is the backbone of a successful mid-cycle email strategy. By dividing your audience based on their interests, behaviors, and engagement levels, you can create personalized messages that resonate better with each group. Here’s how to achieve effective segmentation for mid-cycle emails: 1. Behavioral Segmentation Segment leads based on their interactions with previous emails, website behavior, and other touchpoints. For instance, leads who frequently visit product pages may benefit from emails highlighting case studies, while those engaging with educational resources might appreciate content like blog posts or whitepapers. 2. Demographic and Firmographic Segmentation For B2B companies, firmographic data such as company size, industry, and job role can inform the email’s tone and content. Decision-makers in tech may respond well to detailed product specs, whereas those in marketing may value case studies showcasing improved engagement rates. 3. Engagement-Based Segmentation Track engagement levels to adapt the frequency and content of mid-cycle emails. Leads showing high engagement, like consistent email opens or clicks, may be ready for emails that prompt direct actions, such as booking a demo. Less-engaged leads may need educational content or an incentive to re-engage. By precisely tailoring content through segmentation, businesses can optimize mid-cycle emails to drive deeper interest and build the foundation for conversion. Crafting Effective Mid-Cycle Email Content The content of mid-cycle emails should bridge the gap between awareness and decision-making. Here are a few effective content formats for mid-cycle emails that will not only nurture leads but also establish trust and reinforce brand authority. 1. Educational Content to Build Trust Providing valuable content that addresses specific pain points can position your brand as a trusted advisor. Use resources like: Industry reports and guides to offer data-driven insights. How-to guides to demonstrate your product’s... --- - Published: 2024-10-30 - Modified: 2024-11-07 - URL: https://reachmarketing.com/blog/innovative-b2b-email-lead-generation-tactics-that-deliver-results/ As digital marketing continuously evolves, email remains one of the most powerful tools for B2B lead generation. With the right approach, email can drive highly qualified leads, engage decision-makers, and build long-term business relationships. This guide highlights innovative B2B email strategies designed to yield measurable results. Each tactic here is optimized for those seeking to make strategic choices that impact growth. Understanding Modern B2B Email Lead Generation B2B email marketing has become more sophisticated, leveraging data insights, automation, and hyper-targeted content. Modern strategies aim to create a more engaging, personalized experience that resonates with potential clients. Here’s why email continues to be an essential lead generation tool: High ROI: Email offers an average return on investment of $42 for every dollar spent, making it a cost-effective approach. Scalability: Email marketing platforms allow organizations to scale lead generation efforts as their audience grows. Enhanced Targeting: Advanced segmentation options make it easier to reach the most relevant audience segments. Before diving into specific tactics, it’s critical to recognize the need for a well-organized email marketing campaign management system, which provides the foundation for each tactic. 1. Leveraging AI-Powered Personalization Artificial intelligence (AI) has become central to email marketing, enabling a level of personalization that wasn't previously possible. AI can segment audiences, predict customer behavior, and personalize email content in real-time, making it more likely that the message will resonate. How AI Personalization Works AI-driven tools analyze previous interactions, engagement rates, and behavioral data to create detailed buyer personas. For example: Behavioral Segmentation: Emails are sent based on a prospect’s activity, such as visiting specific pages or downloading whitepapers. Predictive Content Suggestions: AI can automatically recommend content that aligns with each user’s interests. Using AI, companies can develop highly personalized emails that make recipients feel seen and understood, significantly increasing engagement. For insights on getting started with AI-powered segmentation, check out our guide to marketing automation. 2. Crafting Interactive Emails to Boost Engagement Interactive elements within emails engage users by encouraging actions directly within the email body. This can include embedded surveys, live polls, or gamified content that adds an extra layer of interaction. Interactive Content Ideas for B2B Emails Surveys and Polls: Gather instant feedback and insights on your services. Calculators: Include tools like ROI calculators to provide personalized value. Embedded Video Previews: Videos engage recipients more than text, making content more dynamic and informative. Interactive content not only boosts engagement but also helps you gain valuable data on leads, allowing for further targeted follow-up campaigns. 3. Deploying Drip Campaigns for Nurturing Leads Drip campaigns remain a cornerstone of B2B email lead generation, allowing you to nurture leads over time with scheduled, personalized content. By guiding leads through the buyer journey with timely and relevant information, you can keep your brand top of mind. Best Practices for Drip Campaigns Segment by Buyer Stage: Use automation to send tailored content based on each lead’s position in the sales funnel. Automate the Sequence: Create an automated email sequence that triggers based on user actions,... --- - Published: 2024-10-11 - Modified: 2024-11-07 - URL: https://reachmarketing.com/blog/revamping-b2b-sales-lead-generation-techniques-for-closing-high-value-deals/ B2B sales professionals are constantly seeking innovative methods to generate quality leads and close high-value deals. The days of cold calling and generic outreach are fading, replaced by sophisticated lead generation techniques tailored to attract, engage, and convert top-tier prospects. To succeed, businesses must adapt their sales strategies to build more personalized and effective connections with their audience. Whether you’re a seasoned sales executive or a business looking to boost revenue through lead generation, this guide outlines essential techniques for modernizing your B2B sales efforts. By leveraging cutting-edge tools, focusing on customer insights, and refining your approach, you’ll be well on your way to revamping your B2B sales pipeline. Understanding the Importance of Quality Lead Generation in B2B Sales Generating leads isn’t just about building a list of potential contacts—it’s about creating connections that have the potential to translate into high-value deals. Quality lead generation prioritizes prospects most likely to benefit from your products or services, thus increasing the chance of successful conversions. By focusing on leads that match your ideal customer profile, your sales team can use their time more efficiently, resulting in a higher return on investment (ROI). Benefits of Targeted Lead Generation Increased Efficiency: By focusing on high-value leads, sales teams can concentrate on prospects with a greater potential for conversion, improving the sales cycle. Better Customer Relationships: Identifying quality leads allows sales teams to tailor their approaches to the needs of specific clients, fostering better relationships. Higher Conversion Rates: Leads generated through targeted efforts often have a greater interest and alignment with your offerings, resulting in improved conversion rates. Define and Refine Your Ideal Customer Profile (ICP) A strong B2B sales strategy begins with a clear understanding of who you’re targeting. An Ideal Customer Profile (ICP) is a detailed description of the type of company that would benefit most from your product or service. A well-defined ICP focuses your lead generation efforts on businesses that are likely to yield high-value deals. Steps to Develop an Effective ICP Analyze Your Best Customers: Identify the characteristics of your top clients—industry, company size, pain points, and goals. Leverage Data: Use CRM tools and data analytics to gain insights into customer behaviors, purchase patterns, and common objections. Incorporate Sales Team Feedback: Your sales team interacts directly with clients, so their input on what defines a quality lead is invaluable. Regularly Update Your ICP: As your business evolves, your ICP should too. Continuously refine your profile to stay aligned with market trends and customer needs. Use Content Marketing to Attract High-Value Leads Content marketing is a powerful tool for drawing in quality leads by providing valuable information that resonates with your target audience. The key to success is creating content that addresses specific challenges and showcases your expertise in solving them. Types of Content for Lead Generation White Papers and Ebooks: In-depth resources that provide solutions to industry challenges, establishing your business as a thought leader. Case Studies: Demonstrate real-world success stories of how your product or service solved a client’s... --- - Published: 2024-10-01 - Modified: 2024-11-07 - URL: https://reachmarketing.com/blog/b2b-marketing-lead-generation-ai-driven-personalization-and-automation/ As B2B buyers become more discerning and research-driven, companies need to leverage advanced tools and strategies to capture the attention of their target audience. One of the most effective ways to transform your lead generation efforts is by integrating AI-driven personalization and automation into your B2B marketing approach. Artificial intelligence (AI) is revolutionizing how B2B companies handle lead generation by enhancing personalization, optimizing campaign performance, and automating repetitive tasks. This approach not only improves efficiency but also delivers a highly customized experience to potential clients. The Evolution of B2B Lead Generation Before diving into the specifics of AI and automation, it’s crucial to understand the shifts in B2B lead generation over the years. In the past, cold calls, trade shows, and email blasts were the primary methods used by B2B companies to connect with potential clients. However, today's business decision-makers are looking for deeper, more meaningful engagement. As digital tools have evolved, so too have the expectations of B2B buyers. Data-driven decisions are now at the forefront of any successful lead generation strategy. Businesses use data to understand buyer behavior, predict needs, and tailor marketing efforts. Automation and technology have taken center stage, enabling companies to handle large volumes of prospects efficiently. Personalization has become essential in cutting through the noise. Buyers expect content, messages, and offers that are relevant to their unique needs. These changes have set the stage for AI-driven personalization and automation to thrive in the B2B space. What is AI-Driven Personalization in B2B Marketing? AI-driven personalization refers to the use of machine learning and data analysis to tailor marketing content, messages, and offers to individual prospects or segmented audiences. Unlike manual personalization, AI processes massive amounts of data in real-time to create highly relevant interactions, boosting engagement and increasing the chances of converting leads into clients. Here’s how AI-driven personalization works: Data Collection and Analysis: AI tools gather data from multiple touchpoints, including websites, social media, and CRM systems. This data includes browsing history, company size, purchase behavior, and more. Customer Segmentation: AI algorithms analyze the data and group prospects into different segments based on their behavior, needs, and preferences. Content Personalization: Personalized content—such as emails, product recommendations, or case studies—is automatically generated and delivered to each segment at the right time. Predictive Insights: AI tools predict which leads are most likely to convert, allowing marketers to prioritize high-value prospects. The Role of AI in Predictive Lead Scoring One of the most powerful applications of AI in B2B lead generation is predictive lead scoring. Predictive lead scoring uses AI algorithms to assess the likelihood that a lead will become a paying customer. By analyzing historical data and identifying key attributes of successful leads, AI systems can assign scores to new leads based on their potential value. With predictive lead scoring, B2B companies can focus their efforts on the most promising leads, leading to more efficient use of resources and higher conversion rates. The Benefits of AI-Driven Personalization for B2B Companies Integrating AI-driven personalization into your lead... --- - Published: 2024-09-24 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/effective-selling-tactics-for-saas-products-in-2024/ The SaaS (Software-as-a-Service) market has exploded over the past decade, and it shows no signs of slowing down. As companies increasingly turn to digital solutions, SaaS providers face stiff competition in promoting and selling their products. To stand out and drive sales effectively, it's essential to embrace a mix of traditional sales strategies and emerging trends tailored to the SaaS ecosystem. Below is a detailed exploration of effective selling tactics that SaaS companies can adopt to boost their growth in 2024. Leverage Personalized Demos and Free Trials Offering personalized product demos remains a key SaaS sales strategy. These demos provide potential customers with a hands-on, tailored experience, helping them see firsthand how your solution meets their needs. Free trials serve as an extended demo, offering customers a period to test the product and fully experience its benefits before making a purchase decision. To ensure that the trial period is effective, SaaS companies should provide personalized onboarding, which helps users quickly reach an “Aha! ” moment. This moment is when the customer recognizes the core value of the product, driving them toward conversion. Support during the trial period, such as interactive guides and tutorials, can further improve the likelihood of turning trial users into paying customers. Adopt Flexible Pricing Models Pricing plays a significant role in selling SaaS products, and offering flexible, usage-based pricing models is becoming increasingly popular. This approach allows customers to pay based on their consumption, aligning the cost with the value they derive from the product. Additionally, freemium models—where basic features are free, but advanced features require payment—allow SaaS companies to attract a broader audience and convert free users into paying customers over time. The flexibility and transparency of these pricing models build trust and encourage customers to adopt higher tiers as they see more value in the product. Embrace Data-Driven Strategies with CRM Tools Data is at the heart of modern SaaS sales strategies, with companies increasingly relying on predictive analytics to identify high-value prospects. By analyzing customer behavior, sales teams can focus on leads with the highest likelihood of converting. Predictive analytics can also forecast customer needs, enabling more proactive sales and marketing approaches. Customer Relationship Management (CRM) systems are vital for consolidating customer data and streamlining sales efforts. These tools allow SaaS teams to monitor every interaction with a lead or customer, ensuring consistent follow-ups and personalized outreach. CRM systems can also automate repetitive tasks, freeing up sales teams to focus on more value-added activities. Social Selling and Building Authority In 2024, social media remains a key tool for SaaS companies to engage prospects and nurture leads. Platforms like LinkedIn and Twitter are especially useful for B2B SaaS companies to connect with decision-makers. Social selling is not just about sharing content—it’s about building relationships with potential customers by providing value in every interaction. Thought leadership content, such as blog posts, videos, and webinars, helps SaaS companies establish authority in their niche. By consistently sharing valuable content that educates prospects, SaaS businesses can build trust,... --- - Published: 2024-09-13 - Modified: 2025-02-06 - URL: https://reachmarketing.com/blog/mastering-ppc-for-lead-generation/ Pay-Per-Click (PPC) advertising has emerged as one of the most effective methods for generating high-quality leads. A well-optimized PPC campaign can be the key to unlocking consistent revenue growth for B2B companies, where the sales process is longer and involves multiple decision-makers. However, optimizing these campaigns for Return on Investment (ROI) requires a precise strategy. Understanding PPC Campaign Fundamentals B2B PPC campaigns must be tailored to the unique dynamics of the B2B buying process, which is often more intricate and time-consuming compared to B2C. With a longer sales cycle and more stakeholders involved, campaigns should focus on high-value leads that show intent to purchase. Key considerations include: Setting clear campaign goals: Whether you aim to increase brand awareness, generate leads, or secure product demos, having clear objectives is essential for shaping your PPC strategy. Budget alignment: Your PPC budget should correspond to the projected value of your conversions. Understand the Cost-Per-Click (CPC) and forecast acquisition costs based on historical data. Targeting the Right Audience most critical aspects of B2B PPC is targeting the right audience. Unlike B2C, where you might target large segments of consumers, B2B PPC requires you to focus on decision-makers with a say in purchasing. Understanding your audience's pain points can differentiate wasted ad spend and a successful campaign. Effective strategies include: CRM-based audience segmentation: Use your CRM data to create highly targeted ads that address the specific needs of segmented customer groups. LinkedIn Ads: This platform offers detailed targeting options for professionals based on job titles, industries, and company size. It's beneficial for B2B campaigns aimed at executives or managers. Google Ads: Google’s reach is vast, making it a prime platform for targeting users based on their search intent, demographic data, and online behavior. Choosing High-Intent Keywords B2B PPC campaigns should prioritize high-intent keywords—terms and phrases that indicate a prospect is actively seeking a solution to a business problem. Unlike B2C, where broad keywords may drive immediate conversions, B2B often demands more specificity to attract qualified leads. Long-tail keywords: Using specific, niche keywords helps narrow down your audience to those who are more likely to convert. These keywords tend to have lower search volumes but higher conversion rates. Competitor keyword analysis: Research your competitors’ keyword strategies to identify gaps and opportunities. Tools like SEMrush and Google Keyword Planner can provide valuable insights. Conversational and voice search optimization: As more people use voice search, it's important to include conversational keywords that mirror natural speech patterns in your strategy. Crafting Compelling Ad Copy Ad copy in B2B campaigns should immediately communicate the value your product or service offers, focusing on addressing the specific challenges businesses face in your target audience. Since B2B buyers are more informed and often take longer to make decisions, your ads must be clear, concise, and compelling. Highlight value propositions: Clearly state the benefits your product provides. Avoid jargon and focus on how you solve a specific business problem. Strong CTAs: Your call-to-action should align with your business goals, whether downloading a whitepaper, signing up... --- - Published: 2024-08-30 - Modified: 2025-01-21 - URL: https://reachmarketing.com/blog/top-b2b-saas-lead-generation-strategies-for-2024/ Updated Post: SaaS Strategies 2025 The B2B SaaS landscape is poised for significant evolution in 2024, driven by rapid technological advancements, shifting buyer demographics, and the growing importance of data privacy and personalization. As businesses increasingly rely on software solutions to streamline operations and drive growth, the competition for high-quality leads has never been fiercer. To thrive in this competitive environment, SaaS companies must adopt innovative and sophisticated lead generation strategies that not only attract potential clients but also nurture them through the sales funnel with precision and care. 1. Hyper-Personalization and AI-Driven Outreach The proliferation of AI tools, such as large language models (LLMs) and generative AI, has transformed how B2B SaaS companies approach lead generation. In 2024, hyper-personalization, powered by AI, will be crucial. Instead of broad segmentation, AI enables marketers to tailor content and outreach strategies to individual leads based on their behavior, preferences, and engagement history. For instance, using AI, B2B SaaS providers can analyze vast amounts of customer data to predict which features or content will resonate most with specific users. This allows for the creation of personalized email campaigns, targeted content recommendations, and even customized product demos, leading to higher engagement rates and better conversion outcomes. Moreover, AI-driven automation can streamline lead nurturing processes by automating repetitive tasks such as follow-ups and content delivery, freeing up sales teams to focus on high-impact interactions. 2. Leveraging Account-Based Marketing (ABM) for Precision Targeting Account-Based Marketing (ABM) has been a growing trend in B2B marketing, but in 2024, it will be even more critical. With the increasing complexity of B2B sales cycles, ABM allows SaaS companies to focus their efforts on high-value accounts by creating highly personalized marketing campaigns tailored to the needs of specific companies. ABM strategies involve close collaboration between marketing and sales teams to identify key accounts, understand their pain points, and deliver targeted solutions that address those needs. This approach not only increases the chances of conversion but also fosters stronger relationships with potential clients, making it easier to upsell and cross-sell in the future. 3. Content Marketing 2. 0: From Thought Leadership to Storytelling While content marketing remains a cornerstone of lead generation, the emphasis in 2024 is shifting towards more emotional and narrative-driven content. Traditional B2B content has focused heavily on thought leadership and educational materials, but the lines between B2B and B2C content are blurring. Today's B2B buyers, many of whom are millennials, expect more than just information; they seek brands that resonate with their values and challenges. By incorporating storytelling into your content strategy, you can create deeper connections with your audience. For example, instead of just listing product features, tell a story about how your product helped a client overcome a significant business challenge. This approach not only educates but also inspires and builds trust. 4. Utilizing Data-Driven Insights for Smarter Decisions In the age of big data, the ability to harness and analyze data effectively is a game-changer for B2B SaaS companies. In 2024, data-driven decision-making will... --- - Published: 2024-08-27 - Modified: 2025-02-06 - URL: https://reachmarketing.com/blog/innovative-approaches-to-lead-generation/ B2B SaaS lead generation has become more intricate and demanding than ever before. As competition intensifies, traditional strategies are no longer sufficient to attract and convert high-quality leads. The future of lead generation lies in adopting innovative approaches that not only capture the attention of potential customers but also resonate deeply with their needs and challenges.   1. Hyper-Personalization through AI and Predictive Analytics One of the most significant shifts in B2B lead generation is the move towards hyper-personalization. With advancements in artificial intelligence (AI) and predictive analytics, SaaS companies can now create highly tailored marketing experiences for each prospect. By analyzing vast amounts of data, these technologies enable marketers to predict which leads are most likely to convert and what specific messaging will resonate with them. Hyper-personalization goes beyond just addressing a lead by their first name in an email. It involves creating content, offers, and experiences that are uniquely relevant to the individual’s role, company, and stage in the buyer's journey. This approach not only increases engagement but also builds stronger relationships with potential customers, as they feel understood and valued by the brand. AI-driven personalization is especially crucial as the majority of B2B buyers are now Millennials, who value personalized experiences and are more likely to engage with brands that understand their unique needs and preferences . 2. Account-Based Marketing (ABM) for Targeted Outreach Account-Based Marketing (ABM) has emerged as a powerful strategy for B2B SaaS companies looking to generate high-quality leads. Unlike broad-based marketing approaches, ABM focuses on a select group of target accounts that are most likely to become valuable customers. By concentrating resources on these high-potential accounts, SaaS companies can deliver highly personalized marketing messages and experiences that are specifically designed to address the needs of each account. ABM is particularly effective in the SaaS industry because it aligns marketing and sales efforts, ensuring that both teams are working towards the same goal. It allows for a more strategic and coordinated approach to lead generation, which can significantly increase conversion rates. In 2024, the integration of AI into ABM will further enhance its effectiveness by enabling even more precise targeting and personalized messaging . 3. Leveraging Social Media for Lead Generation Social media platforms are no longer just for brand awareness; they have become critical tools for lead generation in the B2B SaaS space. Platforms like LinkedIn, Twitter, and even Facebook provide opportunities for SaaS companies to engage with potential leads directly, build relationships, and drive conversions. One of the key advantages of social media is the ability to reach decision-makers directly. Through targeted advertising and content marketing, SaaS companies can deliver messages that resonate with their audience's needs and pain points. Additionally, social media analytics offer valuable insights into audience behavior, allowing companies to refine their strategies and improve the effectiveness of their campaigns. In 2024, social media will continue to be a vital channel for B2B lead generation, with an increased focus on creating engaging, high-quality content that attracts and converts leads.... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/why-employee-size-matters/ In the realm of B2B marketing, understanding your audience is key to creating effective strategies that drive results. One often overlooked but incredibly valuable piece of information is the size of a company’s workforce. By adding employee size to your firmographic data, you can gain deeper insights into your target market, allowing you to tailor your approach more precisely and enhance your marketing outcomes. The Importance of Adding Employee Size to Your B2B Customer and Prospecting Files Employee size is a critical indicator of a company’s scale, operational complexity, and potential needs. A small business with fewer than 50 employees, for example, might have vastly different challenges and resource constraints compared to a large enterprise with thousands of employees. By understanding the size of a company’s workforce, you can better predict its purchasing power, decision-making processes, and even the type of solutions it might be seeking. For instance, a smaller company may prioritize cost-effective solutions that can help streamline operations and improve efficiency. On the other hand, larger organizations might be more interested in scalable solutions that can integrate seamlessly with their existing systems. By segmenting your audience based on employee size, you can craft more relevant messages, offer tailored solutions, and ultimately increase your chances of converting prospects into customers. Enhancing Targeting and Personalization Adding employee size to your firmographic data allows for more nuanced targeting and personalization in your marketing efforts. When you know the size of a company, you can adapt your messaging, offers, and even the channels you use to engage with different segments. For example, larger companies might respond better to in-depth case studies that demonstrate ROI on a large scale, while smaller businesses might be more interested in straightforward, budget-friendly solutions. Moreover, employee size can also inform your sales strategy. Larger companies often have more complex decision-making processes, involving multiple stakeholders. Understanding the size of the company can help your sales team prepare for longer sales cycles and develop strategies to engage with various decision-makers effectively. Conversely, smaller businesses may have quicker decision-making processes, allowing you to close deals faster with the right approach. Improving Data-Driven Decisions Integrating employee size into your firmographic data doesn’t just enhance your marketing and sales efforts—it also improves your overall data-driven decision-making. With a more detailed understanding of your target market, you can make informed choices about where to allocate resources, how to design campaigns, and which products or services to emphasize. Employee size data can also help you identify trends and patterns within your customer base. For example, you might discover that your most profitable customers tend to be mid-sized companies within a certain industry. This insight can guide your future marketing strategies, helping you focus on the segments that offer the greatest potential for growth. Gain a Deeper Understanding of Your B2B Audience Incorporating employee size into your firmographic data is a powerful way to gain a deeper understanding of your target market. It allows you to tailor your marketing and sales strategies to meet the... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/understanding-the-value-of-sales-volume-data-in-b2b-marketing/ In B2B marketing, knowing your audience is the cornerstone of crafting effective strategies that resonate and drive results. While demographic and firmographic data such as industry type, company size, and location are vital, adding sales volume data to your B2B file can elevate your targeting and personalization efforts to new heights. Sales volume, which reflects a company’s annual revenue, offers deep insights into the financial health, market position, and potential purchasing power of your target businesses. Here’s why including this data is crucial for your B2B marketing strategy. Sales Volume: A Key Indicator of Business Potential Sales volume is a strong indicator of a company’s economic footprint and its capacity to invest in products or services. Companies with higher sales volumes generally have more substantial budgets, allowing them to pursue large-scale, premium solutions that smaller firms might not be able to afford. Conversely, businesses with lower sales volumes may prioritize cost-effective solutions that offer immediate value without straining their resources. By incorporating sales volume data into your B2B file, you can better align your offerings with the financial realities of your target market, ensuring that your messaging and product recommendations are appropriate for each segment. For example, if your data reveals that a prospect generates significant annual revenue, you might focus your marketing efforts on high-end, scalable solutions that promise a strong return on investment. On the other hand, if you’re targeting businesses with more modest sales volumes, you might emphasize affordability, efficiency, and the immediate benefits of your offerings. This tailored approach not only improves engagement but also increases the likelihood of conversion, as you’re addressing the specific needs and constraints of each prospect. Enhancing Targeting and Personalization with Sales Volume Data Adding sales volume data to your B2B file enables a more granular approach to targeting and personalization. By segmenting your audience based on revenue, you can create customized marketing campaigns that speak directly to the financial capabilities and goals of different business types. For instance, large enterprises with high sales volumes may respond well to personalized account-based marketing (ABM) strategies that offer bespoke solutions and high-touch service. In contrast, small to mid-sized companies with lower sales volumes might be more receptive to automated marketing efforts that highlight cost savings and quick wins. This level of personalization can extend beyond just marketing campaigns. It can also inform your sales tactics. Understanding a company’s sales volume allows your sales team to prioritize leads more effectively, focusing their efforts on high-revenue prospects who are more likely to result in significant business opportunities. Additionally, sales volume data can guide the creation of tailored sales pitches that resonate with the financial priorities of each business, whether that’s maximizing ROI for a large corporation or achieving cost efficiency for a smaller firm. Making Data-Driven Decisions with Sales Volume Insights Incorporating sales volume into your firmographic data not only enhances your marketing and sales strategies but also empowers you to make better data-driven decisions. With a clearer understanding of your target market’s financial landscape,... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/leveraging-ip-address-data-for-b2b-marketing/ In the digital age, data is the lifeblood of effective B2B marketing. The more information you have about your target audience, the better equipped you are to craft personalized, relevant campaigns that drive engagement and conversions. While firmographic data like industry type, company size, and sales volume are essential, adding IP address data to your B2B files can unlock new opportunities for precision targeting and real-time engagement. Here’s why incorporating IP addresses into your firmographic data is a game-changer for B2B marketing. What is IP Address Data, and Why Does it Matter? An IP (Internet Protocol) address is a unique identifier assigned to every device connected to the internet. In the context of B2B marketing, IP address data can reveal the geographic location, company, and even the specific office or department of a web visitor. By capturing and analyzing IP address data, you can gain valuable insights into who is interacting with your digital content, where they are located, and potentially which organization they represent. This data is particularly powerful in B2B marketing because it allows you to identify and engage with specific companies as they browse your website or interact with your online content. For example, if a visitor from a Fortune 500 company views your pricing page, you can use this information to tailor follow-up communications, such as personalized emails or targeted ads, that address their specific interests or needs. This level of precision targeting can significantly improve your conversion rates and shorten the sales cycle. Enhancing Targeting and Personalization with IP Address Data Adding IP address data to your firmographic files enables a new level of targeting and personalization in your marketing efforts. By associating IP addresses with specific companies or industry sectors, you can create hyper-targeted campaigns that resonate with the unique needs of different audience segments. For example, you can tailor your content to address the pain points of a particular industry or customize your messaging to align with the priorities of a specific company. IP address data also allows for real-time personalization. When a visitor from a known IP address lands on your website, you can dynamically adjust the content they see based on their company’s profile or previous interactions with your brand. This might include displaying industry-specific case studies, relevant product offerings, or personalized calls to action that encourage further engagement. By delivering highly relevant content in real time, you can create a more engaging user experience that is likely to result in higher conversion rates. Improving Account-Based Marketing (ABM) Strategies IP address data is particularly valuable for account-based marketing (ABM) strategies. ABM focuses on targeting specific high-value accounts with personalized marketing efforts, and IP address data can significantly enhance this approach. By tracking the online behavior of key accounts through their IP addresses, you can gain insights into their interests, challenges, and needs, allowing you to tailor your outreach with pinpoint accuracy. For instance, if an IP address associated with a target account frequently visits your blog posts about a particular solution,... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/adding-app-download-demographic-data-to-your-customer-file/ While many businesses focus on traditional firmographic and behavioral data, one often underutilized goldmine is app download information. By adding data on the types of apps your customers download to your customer files, you can gain deeper insights into their preferences, behaviors, and needs. This enhanced understanding can drive more personalized marketing strategies, improve customer engagement, and ultimately boost your business’s bottom line. Understanding Customer Engagement Through App Downloads App downloads are a direct reflection of your customers’ interests and needs. Whether it’s a fitness app, a financial management tool, or a gaming platform, the types of apps your customers download can tell you a lot about what they value and how they spend their time. By integrating this data into your customer files, you can create a more detailed profile of your audience that goes beyond basic demographics. For example, if you notice that a significant portion of your customers frequently downloads health and wellness apps, you can tailor your marketing efforts to highlight products or services that align with these interests. Similarly, if your customers are downloading productivity apps, you might focus on offering solutions that enhance efficiency or simplify their work processes. Understanding these preferences allows you to craft more relevant and compelling messages that resonate with your audience on a personal level. Enhancing Personalization with App Download Insights Personalization is no longer a luxury in marketing—it’s a necessity. Consumers today expect brands to understand their individual needs and offer tailored solutions. App download data can play a crucial role in enhancing your personalization efforts by providing insights into what your customers care about and how they interact with technology. For instance, if your data shows that a customer has downloaded several travel apps, you could personalize your marketing by offering travel-related products, tips, or promotions. Alternatively, if a customer is consistently downloading apps related to financial management, you might offer content that speaks to their financial planning needs or introduce them to products that could help them manage their finances more effectively. By using app download data to inform your personalization strategies, you can increase the relevance of your communications, making your brand more valuable and engaging to your customers. Improving Segmentation and Targeting App download data can also enhance your ability to segment and target your audience more effectively. Traditional segmentation might group customers based on industry, company size, or purchasing history, but app download information allows for a deeper level of segmentation based on specific interests and behaviors. For example, if you’re a B2B software company, knowing that a segment of your customers frequently downloads project management apps can inform the development of targeted campaigns focused on your project management solutions. This level of targeting ensures that your marketing messages are reaching the right people with the right offers at the right time, leading to higher engagement rates and better conversion outcomes. Additionally, app download data can help you identify new opportunities within your existing customer base. If you notice emerging trends in the... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/the-value-of-basic-demographic-appends/ While sophisticated data like behavioral insights and psychographics often steal the spotlight, the importance of basic demographic data should not be overlooked. By appending basic demographic information to your customer files, you can gain a clearer picture of who your customers are, allowing you to tailor your marketing efforts more effectively. Here’s why incorporating basic demographic appends into your data strategy is essential for any business looking to enhance its marketing approach. What is a Basic Demographic Append? A demographic append involves enriching your existing customer database with additional information about your audience, such as age, gender, income level, education, marital status, and more. This process involves matching your customer records with external data sources to fill in any gaps in your knowledge about who your customers are. The result is a more complete and accurate profile of your audience, which can be used to improve targeting, personalization, and overall marketing effectiveness. For example, if you only have a customer’s name and email address in your database, a demographic append can provide additional insights, such as their age group, income bracket, or whether they have children. This enriched data allows you to segment your audience more effectively and create marketing messages that are more relevant to their specific needs and life circumstances. The Benefits of Demographic Appends Enhanced Targeting and Segmentation: One of the most significant benefits of demographic appends is the ability to improve your targeting and segmentation efforts. By understanding the basic demographics of your audience, you can create more precise segments and tailor your marketing messages to better resonate with each group. For instance, you might find that your product appeals to different age groups for different reasons, allowing you to craft distinct messages that speak to the unique needs of each segment. Improved Personalization: Personalization is key to modern marketing success. Customers expect brands to understand their preferences and deliver relevant content. With demographic data, you can personalize your marketing campaigns more effectively. For example, if you know a customer is a young professional, you might highlight products or services that cater to their lifestyle, such as career development tools or urban living essentials. Similarly, knowing a customer’s income level can help you position your offers appropriately, ensuring that you’re not pitching premium products to those who may prefer more budget-friendly options. Better Customer Insights: Demographic appends provide valuable insights into who your customers are, beyond just their purchase history or engagement metrics. By understanding the demographic makeup of your audience, you can make more informed decisions about product development, pricing, and promotional strategies. For example, if your data reveals that a significant portion of your customers are parents with young children, you might decide to develop products or services that cater specifically to families, or adjust your marketing messages to emphasize family-friendly features. Increased Marketing ROI: When you know more about your customers, you can allocate your marketing resources more effectively. By targeting the right audience with the right message, you reduce wasted spend on... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/the-strategic-advantage-of-household-appends-in-marketing/ While many businesses focus on individual consumer data, household-level insights can offer a more comprehensive view of your audience, revealing patterns and preferences that might otherwise go unnoticed. By adding household appends to your customer files, you can enrich your data, improve targeting, and enhance the personalization of your marketing efforts. Here’s why household appends are a game-changer for your customer data strategy. What Are Household Appends? Household appends involve enriching your existing customer database with detailed information about the households in which your customers reside. This can include data points such as household income, homeownership status, family size, the presence of children, and even the age ranges of household members. By understanding these dynamics, you gain a fuller picture of your customers’ living situations, which can significantly influence their purchasing decisions and behaviors. For example, knowing that a customer lives in a household with multiple young children can inform your marketing strategy by highlighting family-oriented products or services. Alternatively, if a customer resides in a high-income, single-occupant household, you might tailor your messaging to emphasize luxury or convenience. The Benefits of Household Appends Enhanced Targeting Accuracy: Household appends provide critical insights that help you refine your audience segmentation. Rather than marketing to individuals based solely on personal data, you can tailor your campaigns to reflect the broader context of their household. For example, marketing a new product for families will be more effective when you can specifically target households with children, rather than relying on individual customer data alone. This level of precision ensures that your marketing efforts are directed at those most likely to be interested in your offerings, leading to higher engagement and conversion rates. Improved Personalization: Personalization is the key to successful marketing in today’s consumer-driven environment. Household data allows you to craft messages that resonate with the collective needs and preferences of the entire household. For instance, if you know that a household has teenagers, you can promote products or services that appeal to this demographic, such as technology or education-related products. By addressing the household as a unit rather than just the individual, you create more relevant and impactful marketing messages that resonate on a deeper level. Informed Product Development and Positioning: Understanding the household dynamics of your customer base can also inform your product development and positioning strategies. If you discover that a significant portion of your customers are homeowners, you might focus on products that cater to home improvement or maintenance. Alternatively, if your data shows that many customers live in multi-generational households, you could develop products that appeal to both older and younger members of the family. Household data provides the context needed to make strategic decisions that align with your customers’ real-world situations. Optimized Media Buying and Campaign Planning: Household appends can also improve the effectiveness of your media buying and campaign planning efforts. Knowing the household income levels of your audience, for instance, can help you choose the most appropriate channels and messaging strategies for reaching different segments. High-income... --- - Published: 2024-08-12 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/tapping-into-the-pulse-of-your-audience-lifestyle-appends/ While basic demographics provide a foundational understanding of who your customers are, lifestyle data adds a whole new dimension. By incorporating lifestyle appends into your customer files, you can gain a deeper, more nuanced view of your audience’s preferences, behaviors, and interests. This enriched perspective allows you to craft more personalized, engaging, and effective marketing campaigns that resonate with the real lives of your customers. What Are Lifestyle Appends? Lifestyle appends involve enriching your existing customer database with detailed information about your customers' interests, hobbies, purchasing behaviors, and values. This data can include a wide range of attributes, such as fitness habits, travel preferences, dining choices, and even entertainment preferences. By understanding these lifestyle factors, you can create a more vivid and accurate profile of your customers, enabling you to connect with them on a more personal and meaningful level. For example, knowing that a segment of your audience is passionate about outdoor activities could inspire you to promote products or services that align with their adventurous spirit. Similarly, if your data shows that many of your customers are frequent travelers, you might tailor your marketing efforts to highlight convenience and portability in your offerings. Lifestyle data provides insights into the daily lives and values of your customers, allowing you to align your brand with what truly matters to them. The Benefits of Lifestyle Appends Deepened Customer Understanding: Lifestyle appends go beyond the basic "who" of demographics to uncover the "why" behind customer behavior. By understanding the interests and values that drive your audience, you can create marketing messages that resonate on a deeper level. This not only enhances customer engagement but also fosters stronger brand loyalty, as customers feel understood and valued by your brand. Enhanced Personalization: In today’s marketing landscape, personalization is no longer a nice-to-have—it’s a necessity. Lifestyle data allows you to personalize your marketing campaigns in a way that speaks directly to your customers' passions and preferences. Whether it’s offering product recommendations based on a customer’s love of gourmet cooking or creating targeted campaigns for fitness enthusiasts, lifestyle appends enable you to tailor your messaging in a way that feels uniquely relevant to each individual. Informed Product Development and Marketing Strategy: Understanding the lifestyle choices of your customers can also guide your product development and overall marketing strategy. If your data reveals a growing trend in eco-conscious living among your audience, you might decide to develop more sustainable products or emphasize the environmental benefits of your existing offerings. Lifestyle insights can help you stay ahead of market trends, ensuring that your products and messaging align with the evolving needs and values of your customers. Optimized Customer Segmentation: Lifestyle appends enable more refined customer segmentation, allowing you to create highly targeted campaigns for specific audience groups. For instance, you might identify a segment of customers who are avid golfers and create a special promotion just for them. This level of targeting increases the likelihood of conversion, as your marketing efforts are directed at those most likely to... --- - Published: 2024-08-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/why-white-papers-are-essential-tools-for-effective-lead-generation/ White paper content sets you apart from the crowd while leaving a lasting impression on your customers and potential new clients. They also quickly establish your organization as the leaders in your marketplace. As prospects move closer to a sales decision, they often get stiffer resistance from shareholders, c-level executives, and other decision-makers. White papers give them the deeper knowledge they need to demonstrate a purchase’s value and feel confident in a pivotal buying choice. We provide your prospects with a deep dive into a specific problem they face and position your organization as a primary solution. Our custom written white papers by Reach Marketing are more than just a sales tool. They’re important for teaching prospects too. Full of actionable knowledge, thought-provoking research, and insight driven by experience, our white papers give your prospects the edge they’re looking for in their own industries. When they trust you to help them achieve their goals, they’ll be your most loyal customers. Our white paper program also gathers valuable firmographic and behavioral data on leads who download them from your site. By placing papers behind a brief form, you can ask prospects to tell you more about themselves. As they volunteer data, they also inform you about their site use patterns and areas of interest. Using our MARKETING AI® technology, we can turn that data into deep customer knowledge for you. Emerge as a thought leader in your industry Gather valuable data with compelling gated content Educate your audience Lay the foundation for future e-books, webinars, and other custom content --- - Published: 2024-08-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/the-critical-role-of-custom-content-in-driving-engagement-and-business-growth/ Custom content is more than just a marketing buzzword; it's a powerful tool for connecting with your target audience in a meaningful way. By tailoring content to address the specific needs, challenges, and interests of your prospects, you can create a more personalized experience that resonates with them. This not only increases engagement but also builds trust and positions your brand as a reliable source of valuable information. In an age where consumers are bombarded with generic content, custom content stands out by offering relevance and authenticity. Moreover, custom content is essential for driving business growth. It allows you to communicate your unique value proposition effectively, differentiating your brand from competitors. Custom content can also be adapted to various stages of the buyer's journey, ensuring that your messaging is always aligned with where the prospect is in their decision-making process. This strategic approach leads to higher conversion rates, as prospects are more likely to engage with content that speaks directly to their needs and offers solutions tailored to their specific circumstances. Even though content is king, many organizations don’t give it the respect it deserves. They produce copy that’s just there to fill space on a page or stuff a few keywords into an SEO is everywhere on the web – and it’s just noise. Your business isn’t like anyone else’s, so why should your content sound the same? We don’t want to make more noise; we want to make an impact with your custom content. Our content creation all-stars will produce as much or as little copy as you need, from short tweets to extensive white papers. We’ll also handle website copy, email, blog posts, brochures, and anything else you’d like us to write. When you’re ordering custom content, we want you to hear your distinctive voice in our words, so we welcome interviews, quotes, and other elements you might want to include. When we create content for your organization, you own it – and that means you can leverage your content into something more. Twitter polls become blog posts. Blog posts become feature-length articles. Articles become white papers. White papers become e-books. It’s a positive feedback loop that keeps building your authority and makes you an ever more influential voice in your industry. Why does custom content matter? Great content will: Entertain readers with compelling narratives and sharp, shareable writing Define your brand’s online presence Build a solid platform for future in-depth content Draw new leads through high-value organic SEO Establish your industry authority and make you the go-to source of knowledge for your leads --- - Published: 2024-08-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/24751/ Promotional content is a vital component of any successful marketing strategy. It serves as the bridge between your brand and your target audience, effectively communicating the value of your products or services in a way that drives action. Unlike general content, promotional content is designed with a specific goal in mind, whether it’s to increase brand awareness, generate leads, or boost sales. It’s crafted to capture attention quickly and persuade the audience to take the desired next step, making it an essential tool for converting interest into tangible business results. One of the key aspects of effective promotional content is its ability to be both compelling and relevant. It should highlight the unique benefits and features of your offering while addressing the pain points or needs of your audience. By focusing on what sets your product or service apart, promotional content can create a sense of urgency and encourage immediate action. This might include limited-time offers, exclusive deals, or highlighting the scarcity of a product—all of which can significantly increase the likelihood of conversion. Moreover, promotional content needs to be versatile and adaptable across various channels. Whether it’s through email campaigns, social media posts, landing pages, or digital ads, your promotional messages should be consistent yet tailored to fit the platform and audience. A well-rounded promotional content strategy leverages different formats and mediums to maximize reach and impact. By aligning your promotional content with the overall goals of your marketing campaign, you can ensure that every piece works together to guide your audience along the customer journey, from awareness to consideration to decision-making. Email content plays a crucial role in the success of any promotional campaign, and adhering to the IOU Principles—Interest, Offer, and Urgency—can significantly enhance its effectiveness. Interest: The first step in crafting a compelling email is to capture the reader's attention. Your subject line and opening paragraph are the initial hooks that draw your audience in. They should be intriguing, relevant, and aligned with your audience’s needs or pain points. Whether it's through a provocative question, a bold statement, or a promise of value, generating interest is essential to encourage the recipient to read further. This interest sets the stage for the rest of your message and ensures your email doesn’t end up in the trash or overlooked in a crowded inbox. Offer: Once you’ve captured their attention, the strength of your offer is what will keep them engaged. Your offer should be clear, compelling, and provide a tangible benefit to the recipient. It could be a discount, exclusive access, a free trial, or valuable content like a white paper or e-book. The key is to ensure that your offer is both relevant and enticing enough to motivate the recipient to take action. A strong offer not only aligns with the interests of your audience but also positions your brand as a solution to their needs. Urgency: Finally, creating a sense of urgency is vital for prompting immediate action. Without urgency, even the most interested recipient might... --- - Published: 2024-08-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/target-your-audience-by-industry-and-sic-code-data-enhancements/ In the competitive landscape of B2B marketing, understanding your audience’s industry is essential for delivering resonating messages. Adding industry and granular SIC (Standard Industrial Classification) data to your customer and prospecting files enables you to pinpoint your market with remarkable accuracy. By appending SIC codes to your database, you can define your audience with precision, ensuring that your marketing efforts are always relevant and targeted. The value of SIC codes lies in their ability to categorize businesses into specific industry sectors. Reach Marketing offers firmagraphic append. Our 7-digit SIC coding structure provides both broad industry categories and highly detailed classifications. This granularity allows you to segment your audience more effectively, tailoring your marketing campaigns to address the unique needs and challenges of different industry sectors. Whether targeting a general industry or a niche market, SIC code data gives you the insights needed to refine your approach and improve engagement. Our firmographic append services go beyond basic industry information by offering a comprehensive understanding of your audience’s prime markets. By integrating detailed industry data into your customer and prospecting files, you gain a clearer picture of the businesses you’re targeting. This enhanced understanding allows you to craft messages that speak directly to the specific industry pain points and goals, making your marketing more relevant and impactful. With precise targeting powered by industry and SIC code data, you can ensure that your campaigns are not only reaching the right people but also driving better results. Using your prospecting and customer files, we analyze company names and addresses, matching them with data in our ReachBase database. We then deliver a more complete data set so you can refine your message, segment your audience more precisely, and gain insight into your marketplace. Industry Type: Gain insight into firmographic categories at the broadest level with industry type appends. SIC 2-Digit Append: Reach a broad but well-defined audience with 2-digit SIC code appends that define broad industry categories such as manufacturing, transportation, and business services. Choose this append to gain a wide-angle view of your market. SIC 4-Digit Append: Use 4-digit SIC codes to refine your market and define your audience. Pinpoint your market with accuracy and precision when you opt for 4-digit SIC code append services that describe industries in detail. SIC 7-Digit Append: Using our 7-digit SIC codes, you can identify the most granular businesses possible. This coding structure will help you precisely identify and reach your target audience. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/automated-nurtures-improve-efficiency-and-effectiveness/ The Guided Buyer’s Journey At Reach Marketing, we deploy marketing automation to transform how organizations identify, track, engage, and analyze their audience. By orchestrating the sales and marketing automation process into a guided journey, we maximize every lead into a sales opportunity. This journey starts with your target audience and ends with them becoming a company ambassador, Marketing automation improves our ability to ATTRACT our target audience through relevant educational and promotional content distribution. Then as that target becomes a site visitor we utilize automation to ASSIGN each individual to the most appropriate sales rep through integrated CRM and lead appointment routines. Now that an individual or organization has become a prospect, our next step is to ENGAGE them by getting them to interact with you through optimized landing pages, calls to action, forms, and other contact management tactics. Then it’s time to CONVERT that prospect and encourage them to become a customer through effective lead scoring, synchronized nurture programs, and sales presentations. The secret to continued success is exceptional REPORTING which is crystallized through analytics, attribution models, and KPI dashboards. Our marketing automation services are custom-crafted to fit you and your market – no more outgrowing your software or patching together isolated systems. Once you’re part of the Reach Marketing family, our technological capabilities and the support we provide are tailored to fit your organization’s needs precisely. We wrote the book on MARKETING AI®, and we’re ready to focus our insight on your business. It’s a simple formula. The less time you waste preparing cold prospects for a sale, the more time you have closing warm leads into new customers. Nurture campaigns prepare leads for sale throughout the buying journey, starting well before they reach sales-readiness. Multi-stage nurture programs let you meet prospects at every phase of the buying journey automatically so you can guide the way toward a sale. Integrating sales and marketing to create efficient, compelling nurture campaigns also improves the customer experience, reducing friction along the sales pipeline and making key decisions easier. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/master-every-phase-of-the-lead-lifecycle-to-convert-prospects-into-loyal-customers/ When you discover what inspires a buying decision, you know how to help other leads get there. Lead lifecycle analysis gives you deep insight into how and why leads become buyers and buyers become brand loyalists. At Reach Marketing, we shed light on every phase of the lead lifecycle from initial contact to marketing qualification to sales qualification and beyond, segmenting your audience in ways that let you address their needs at every step. Using anonymous browser cookies and website traffic analytics, we can even tell you more about your leads even before you know their names. Understanding the journey of a lead from initial contact to becoming a loyal customer is crucial for any business aiming to refine its marketing and sales strategies. Lead lifecycle analysis provides a comprehensive view of this journey, offering deep insights into the behaviors, motivations, and triggers that drive purchasing decisions. By segmenting your audience based on where they are in the lifecycle, you can tailor your messaging and offers to meet their specific needs, significantly increasing your chances of conversion. At the heart of this process is the ability to gather and analyze data that reveals more about your leads than just their surface-level actions. By utilizing anonymous browser cookies and website traffic analytics, you gain valuable information about potential customers even before they’ve identified themselves. This early insight allows you to craft personalized experiences that resonate with your audience from the first touchpoint. Every stage of the lead lifecycle, from marketing qualification to sales qualification and beyond, presents an opportunity to deepen your understanding of your prospects. By shedding light on these phases, you can fine-tune your strategies to not only convert leads into buyers but also transform them into brand loyalists who advocate for your business. The more you know about the factors that inspire buying decisions, the better equipped you are to guide other leads toward the same outcome, ultimately driving sustainable growth for your business. Marketing automation plays a pivotal role in enhancing the effectiveness of lead lifecycle management by streamlining and optimizing various marketing processes. Here’s how it helps: Personalized Engagement at Scale: Marketing automation allows you to deliver personalized content and messages to leads at every stage of their journey. By segmenting your audience based on their behavior, demographics, and lifecycle stage, you can create targeted campaigns that speak directly to their needs and interests, all without requiring manual intervention. Consistent Lead Nurturing: One of the key benefits of marketing automation is the ability to maintain consistent communication with leads through automated email sequences, triggered messages, and timely follow-ups. This ensures that leads are continually engaged, nurtured, and moved through the sales funnel, even when your team is focused on other tasks. Data-Driven Decision Making: Marketing automation tools provide detailed analytics and reporting that give you deep insights into your campaigns' performance. You can track how leads interact with your content, which touchpoints are most effective, and where potential bottlenecks occur in the lead lifecycle. This data-driven approach enables... --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/align-sales-and-marketing-with-seamless-crm-integration-for-unified-success/ Your sales and marketing teams have goals in common, but it’s often a challenge to achieve them with gaps in communication. CRM integration puts everyone on the same page and gives them the same working knowledge of your audience as it connects your CRM and marketing Automation platform with your unified customer database. Once a centralized database brings sales and marketing knowledge together within a single system, your marketers gain insight into how customers move through the pipeline to make a purchase, while sellers no longer spend their time nurturing leads who aren’t yet sales-ready. Centralization Setting up your database to connect to CRM platforms such as Salesforce, Sugar, or Microsoft Dynamics is the first step toward full integration. Normalization This step puts all your data in a single consistent format. For example, if your CRM stores contacts in one field “NAME” while your marketing database has contact names in two fields “FIRST_NAME” and “LAST_NAME” normalization will update all your records to match. Optimization Your results are only as good as your data, and optimization includes all the processes your database manager goes through to increase data quality. Data hygiene, enhancement, and roll-up processes fill in the blanks on customer records and keep your information up to date in real time. Customization Ultimately, selling comes down to a personal touch that builds necessary relationships with your audience. That concept is at the heart of personalization. We help you heighten the relevance of every aspect of your communication with the audience, enhancing the entire user experience. Analysis What are your customers’ buying signals? Which of them are likely to be ready for an upgrade or cross-sell? How can you take a more systematic approach to making your brand relevant to each of your potential customers? Analytics can supply the answers, but only if your sales and marketing all-stars have access to current, accurate, and fully integrated data. Refinement With every sale or service call, you add to your library of customer knowledge. Over time, sales/marketing integration will allow you to refine your approach, and your sales approach will appeal to your buyers in ways your competition can’t match. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/audience-springboard-into-action/ You have data in your database that has become dormant, but how do you re-engage with them? When do you know it’s worth investing in re-engagement? You want to increase your email database significantly, but how do you securely bring in additional email records when you don’t have a relationship with recipients? Our experience with email marketing reveals the answers to these questions and more. We have a proven on-boarding program that swiftly and securely brings forth data from our outreach platform until leads engage with your content, which is then moved into your customer database. Our outbound marketing platform safely and securely transfers engaged data online from our outreach platform, encouraging leads to engage with your content and get folded into your customer database. We describe the process in three steps: Onboard, Engage, Infuse. Onboard phase In this phase, records are introduced to our hosted platform, then processed, unduplicated, fully cleansed, and validated. The records that survive this validation phase are then prepared for scheduled communications from your brand. Engage phase In this phase, records are communicated with on a regularly scheduled basis to solicit engagement. Once records engage, they are transferred into the client’s database for regular communications. Records are continuously communicated with until they engage. Infuse phase In this phase, records are dynamically added to your customer database. During record transfer, each record contains complete contact and firmographic information and content flags to identify programs that drove the engagement. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/the-importance-of-data-validation-ensuring-accuracy-and-relevance/ The effectiveness of data-driven strategies hinges on the accuracy and relevance of the data being used. This is where data validation comes into play. Data validation is the process of ensuring that the data you collect, store, and utilize meets specific quality standards, ultimately leading to more reliable insights and better business outcomes. What is Data Validation? Data validation is a critical step in data management that involves verifying the accuracy, completeness, and consistency of data before it is processed and used. This process helps to identify and rectify errors, such as duplicate entries, incorrect formats, or missing values, which can otherwise lead to flawed analyses and misguided decisions. There are several types of data validation, including: Format Validation: Ensuring that data is in the correct format (e. g. , date fields contain dates, email fields contain valid email addresses). Range Validation: Checking that data falls within a specific range (e. g. , age must be a positive number). Consistency Validation: Confirming that data is consistent across multiple fields or datasets (e. g. , the same customer ID is used across different records). Uniqueness Validation: Ensuring that certain data points are unique and not duplicated (e. g. , customer email addresses). Why is Data Validation Important? Improved Decision-Making: Accurate data is the foundation of sound decision-making. When data is validated, you can trust the insights derived from it, leading to more informed and effective business strategies. Enhanced Customer Experience: Clean, validated data allows you to personalize marketing campaigns, offer relevant content, and provide better customer service. Inaccurate or incomplete data can lead to miscommunication, irrelevant offers, and ultimately, customer dissatisfaction. Increased Operational Efficiency: By catching and correcting data errors early, data validation reduces the time and resources spent on troubleshooting issues later in the process. This efficiency helps to streamline operations and improve overall productivity. Compliance and Risk Management: Many industries are subject to strict regulations regarding data accuracy and privacy. Data validation ensures that your organization remains compliant with these regulations, reducing the risk of legal issues and penalties. Better Marketing ROI: When your data is accurate, your marketing efforts are more likely to reach the right audience with the right message at the right time. This precision leads to higher engagement rates, improved conversion rates, and a better return on investment (ROI) for your marketing campaigns. How to Implement Data Validation in Your Marketing Strategy Establish Clear Data Standards: Define what constitutes valid data for your organization, including acceptable formats, ranges, and consistency rules. These standards should be aligned with your business goals and industry requirements. Automate Data Validation Processes: Utilize automated tools and software that can validate data in real-time or during data entry. Automation helps to reduce manual errors and ensures that data is consistently validated across all channels. Regularly Audit Your Data: Conduct routine audits of your data to identify and correct any issues that may have been missed during initial validation. Regular audits help to maintain data quality over time and address any emerging... --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/database-mapping-simplifying-complexity/ Data is dynamic; it doesn’t stay in one place, and it needs to interact to produce meaningful insight. Database mapping organizes data sets and tables into groups that can then be linked to show how they relate. By putting the “relation” in your relational database, mapping reveals connections you might not otherwise see. For example, area codes and geographical locations are linked, and analyzing these links over time might produce valuable information about how often a population moves. Additionally, coded values are mapped to a standard data dictionary to allow for selections and reporting across many different data sources. Heightened Segmentation Capability When you can adequately associate all the records in your database, your ability to segment and relate to each individual improves drastically. Improve Analytics Accuracy Now that your data is mapped, your analytics will tell a concise story that can be easily interpreted. This will produce actionable insights to drive your marketing and business forward. Effectively Personalize Generic messaging is over. Relevance is king, and your audience expects a high degree of it with each communication point, making better personalization necessary for engagement. Gain Greater Results Results are driven by your ability to connect and interact with your audience at the right time with the right message. Knowledge fuels those decisions and when your actions are based on accurate insights your entire business prospers. The key to mapping is to identify and combine similar subsets of your database into one master data warehouse. In this example, we combine the job title fields from multiple data sources to create one unified data warehouse. This will allow us to engage with the entire base simply, swiftly, and accurately. --- - Published: 2024-08-09 - Modified: 2024-08-12 - URL: https://reachmarketing.com/blog/data-standardization-the-standard-is-the-standard/ Data drives business. It’s the foundation that all businesses are built on today. A monument built on sand would never be steady, and the shifting terrain would be challenging to build upon. Data standardization gives you solid information, letting you construct your marketing strategy on facts. It’s essential for everything from analytics to personalization. Therefore, it is critical to make intelligent and accurate business decisions about your data. Effective data standardization relies on your ability to transform and manipulate data into a single consistent format regardless of the multiple systems, formats, and repositories that hold it. Any differences in data formats, rules, and collection methods could result in misrepresentations, introducing systematic analytics errors that can negatively affect your business’s success. Data standardization starts with centralization. We unify your disparate data files and sources to create one centralized intelligence database. Once all of your data is contained within one data set, our scientists get their data geek on. Our data standardization process will transform your foundation from sand to solid cement. Most data sets face similar challenges due to different formats and entry requirements, such as inconsistent abbreviations, punctuation, capitalization, profanity, and special characters. In our illustration, we identify three common areas of inconsistency requiring data standardization processing. In the first example, we found three variations of an individual’s name within one customer file, creating serious duplication issues. In this database, Mike Smith had three different identities: Mike Smith, Michael Smith and Micheal Smith. We identified them all as the same individual and created a unique individual ID for Michael Smith, and then joined all of the trailer data that existed with each of the three contacts into one accurate and efficient record. The organization example illustrates the data compilation inconsistencies that resulted in a single entity that had multiple entries within the database. None of these files were linked to each other as the same company. This resulted in significant discrepancies in reporting, personalization and account-based marketing execution. We linked these three distinct entries of Reach Marketing LLC, Reach Marketing, and Reach MKTG as one account of Reach Marketing, LLC. Then we created a unique site identification code and joined all of the trailer data that existed within that organization. Because of poor compilation standards, some records in the location example were undeliverable due to incomplete address information. This cost our client a lot of time and money and lost sales opportunities. Our data standardization process connected all those records and created a unified address. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/unlock-strategic-insights-with-data-mining-and-data-marts/ Data mining helps businesses process huge volumes of data to spot common patterns or discover new information about their customers. Dealing with this amount of big data wouldn’t be possible without automation, but marketing automation technology alone lacks the executive functioning to guide a data mining program. Data Types When creating tables, each column can store one type of data and that is defined during the table creation. Data TypeDescriptionBinaryBinary, length 0 to 8,000 bytesCharCharacter, length 0 to 8,000 bytesDatetime8-byte datetime. Range from January 1, 1753 through December 31, 9999, with an accuracy of three-hundredths of a secondImageVariable length binary data. Maximum length 2,147,483,647Integer4-byte integer. Value range from -2,147,483,648 through 2,147,483,647Money8-byte money. Range from -922,337,203,685,477. 5808 through +922,337,203,685,477. 5807, with accuracy to a ten-thousandth of a monetary unit. NumericDecimal – can set precision and scale. Range -10^38 +1 through 10^38-1Smalldatetime4-byte datetime. Range from January 1, 1900, through June 6, 2079, with an accuracy of one minuteSmallint2-byte integer. Range from -32,768 through 32,767Smallmoney4-byte money. Range from 214,748. 3648 through +214,748. 3647, with accuracy to a ten-thousandth of a monetary unit. TextVariable-length text, maximum length 2,147,483,647Tinyint1-byte integer. Range from 0 through 255VarcharVariable-length character, length 0 to 8,000 bytes Our data science team at Reach Marketing uses several data mining techniques to reveal insights about customers: Cluster Detection A kind of pattern recognition, cluster detection looks at vast data sets to see areas around which data points tend to group. These patterns are invisible at the level of individual prospect interactions, and only powerful databases are able to see them on the macro level. Anomaly Detection If cluster detection looks for crowds, anomaly detection looks for any data point that stands out in a crowd. By finding outliers and anomalies, our data mining experts can explore new markets or see nascent trends before the competition even knows they’re starting. Regression Existing data can be a powerful predictor of future outcomes. Using regression to process customer and prospect data can predict engagement, retention, sales cycle length, and more. DATA MARTS Your centralized data warehouse is mighty, but it must also be friendly and approachable. Data marts balance power and ease of use by narrowing the window through which users view data. When our database marketing managers develop data marts for your team, they take into account who will use them, how they will be used, and what customization options will optimize them. What Defines a Data Mart? Specialized A data mart is adapted to the team that uses it, so your marketing data mart might feature lead scores and nurture programs, while your sales team’s would include direct access to the CRM. Interconnected Although the user-facing side of a data mart is specialized, it’s plugged directly into the main data warehouse on the back end. Consolidated Data structures that don’t need to be part of the larger data warehouse are stored in the data mart to filter and condense the information traveling through it. Database Diagram More formally, an ERD (Entity Relationship Diagram). But the relationships... --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/the-power-of-custom-dashboards-in-your-automation-platform/ Custom dashboards in your marketing automation platform are an essential tool for achieving a personalized and streamlined way to visualize and analyze key metrics. They empower you to monitor your campaigns, track progress, and make data-driven decisions with confidence. What Are Custom Dashboards? Custom dashboards are tailored interfaces within your marketing automation platform that allow you to display and interact with the specific data that matters most to your business. Unlike pre-built dashboards, which offer a general overview of standard metrics, custom dashboards let you choose the KPIs, charts, and reports that align with your unique marketing goals and strategies. Whether you’re focused on lead generation, email marketing, social media engagement, or sales conversions, custom dashboards provide a centralized view of your most critical metrics. This enables you to quickly assess performance, identify trends, and take action to optimize your marketing efforts. Benefits of Custom Dashboards Personalized Insights: Custom dashboards allow you to focus on the metrics that are most relevant to your business objectives. By selecting the data points that align with your goals, you can gain deeper insights into your campaigns and identify areas for improvement. Real-Time Data Visualization: With custom dashboards, you can view real-time data in a visually intuitive format. This immediate access to up-to-date information enables you to respond quickly to changes in campaign performance, adjust your strategies on the fly, and capitalize on new opportunities as they arise. Enhanced Collaboration: Custom dashboards can be shared with team members, stakeholders, and executives, ensuring that everyone has access to the same information. This transparency fosters collaboration and alignment across departments, helping your team work together more effectively to achieve your marketing goals. Improved Decision-Making: By providing a clear and concise view of your most important metrics, custom dashboards make it easier to spot trends, measure ROI, and assess the effectiveness of your campaigns. This clarity leads to better, faster decision-making, helping you stay ahead of the competition. Efficiency and Time Savings: Custom dashboards eliminate the need to manually compile and analyze data from multiple sources. Instead of spending hours gathering and formatting reports, you can access all the information you need in one place, freeing up time to focus on strategy and execution. Key Elements to Include in Your Custom Dashboard When creating a custom dashboard for your marketing automation platform, consider including the following key elements: Lead Generation Metrics: Track the number of new leads generated, their sources, and their progression through the sales funnel. This data helps you understand which channels and campaigns are driving the most qualified leads. Email Marketing Performance: Monitor open rates, click-through rates, bounce rates, and conversion rates for your email campaigns. Understanding these metrics will help you optimize your email content, timing, and targeting. Campaign ROI: Calculate the return on investment (ROI) for your marketing campaigns by comparing the cost of each campaign to the revenue it generates. This metric is crucial for determining the overall effectiveness of your marketing efforts. Social Media Engagement: Track likes, shares, comments, and... --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/ideal-customer-profile/ The Clones Have It What do your best customers have in common? From firmographic attributes to demographic details to behavioral data, you already know a lot about your buyers and why they chose to buy. This data is your raw material for crafting customer personas. By gaining a thorough understanding of your best customers, you’re able to find more like them. Reach Marketing helps you develop your customer’s footprint so you can market more effectively to your customer clone to gain an influx of new buyers. Some of the questions our research will answer for you include: What industries are you reaching? What penetration do you have into a buying site? Where are your best buyers located by state, city, and ZIP code? What are your most effective marketing channels? How often do your best buyers buy? What’s your degree of market penetration and saturation? Which job titles and descriptions do your best customers have? After developing your ideal buyer persona, our database services team will use this profile as a footprint, comparing your prospect and customer files against it to spot profiles that have the most in common with it. Because gathering business intelligence is an ongoing process, your buyer profiles can change over time, so we review your data periodically to ensure your ideal buyer profiles remain accurate. Let us help you get to know your ideal customers, and you’ll learn how to find more like them. --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/data-modeling-the-blueprint-for-effective-marketing-strategies/ In today’s data-driven world, businesses are inundated with vast amounts of information from various sources. To harness this data effectively, it’s crucial to have a structured approach to organizing and analyzing it. This is where data modeling comes into play. Data modeling creates a visual representation of data structures and relationships within an organization. It is a blueprint that guides how data is stored, accessed, and utilized, ultimately leading to more informed decision-making and effective marketing strategies. What is Data Modeling? Data modeling involves the creation of diagrams, schemas, or maps that depict the flow and organization of data within a system. It provides a structured framework for how data elements relate to each other, enabling organizations to understand and manage their data more efficiently. Data models are typically classified into three types:Conceptual Data Models: These models provide a high-level view of the business concepts and entities that are important to the organization. They are often used in the early stages of a project to define the scope and structure of the data without getting into technical details. Logical Data Models: Logical data models go a step further by detailing the attributes, relationships, and rules that govern the data. These models are more detailed than conceptual models and serve as a bridge between the business requirements and the technical implementation. Physical Data Models: Physical data models focus on how data will be stored in a database, including the specific tables, columns, indexes, and constraints. Database developers use these models to implement the data structure in a database management system (DBMS). Why is Data Modeling Important? Improved Data Quality: Data modeling ensures that data is organized logically and consistently, which helps to reduce redundancy and errors. By defining clear relationships and rules, data modeling helps maintain data integrity and accuracy across the organization. Enhanced Decision-Making: A well-structured data model provides a clear view of the available data and its interconnections, making it easier for marketers and analysts to extract meaningful insights. These insights are critical for making informed decisions that drive marketing strategies and business growth. Streamlined Data Management: Data modeling simplifies the management of data by providing a clear framework for how data is stored and accessed. This structured approach makes it easier to manage large volumes of data, perform complex queries, and maintain data consistency over time. Effective Collaboration: Data models serve as a common language between business stakeholders, data analysts, and technical teams. By providing a visual representation of data structures, data modeling facilitates better communication and collaboration across departments, ensuring that everyone is aligned on data usage and objectives. Scalability and Flexibility: As businesses grow, their data needs evolve. Data modeling allows for scalability by providing a framework that can be easily modified to accommodate new data sources, structures, and relationships. This flexibility is crucial for adapting to changing business environments and emerging technologies. Efficient Data Integration: In today’s multi-platform marketing landscape, data often comes from diverse sources such as CRM systems, social media platforms, email marketing... --- - Published: 2024-08-09 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/marketing-automation-tool-kit/ GET YOUR MARTECH ON You've taken an important first step by implementing a marketing automation platform. The next critical phase is ensuring it operates effectively and delivers optimal returns. This is where a marketing automation consultant can be invaluable. A consultant brings expertise in navigating the complexities of installation, integration, and strategy, helping you avoid common pitfalls and maximize the platform's potential. Reach Marketing offers services designed to protect your investment and help you achieve the best possible results. Below is a menu of services that you can customize to meet your specific needs and budget. These plans can also be tailored to create a solution that fits your requirements perfectly. Sales & Marketing Automation Solutions For Every Company SMBProfessionalEnterpriseExpert Professional Services Hours (Monthly)225080Marketing Automation Discovery & Assessment Marketing Automation is an incredibly powerful tool if it’s set-up and used properly. To ensure your MAP is ready for success, we analyze your current platform structure. Our discovery and assessment process looks at your current system’s state of integration and optimization and allows us to identify the necessary steps to ensure its optimal use. ImplementationSMBProfessionalEnterpriseInstance Set-up & Technical ConfigurationAdvancedAdvancedAdvanced3rd Party Application & Platform IntegrationAdvancedAdvancedAdvanced Installation isn’t implementation. Buying your marketing automation software is just the beginning. We’ll ensure that you generate maximum return from your marketing automation platform. One of the most important steps you can take toward successful use is effective. We are the right partner to onboard your team and provide support throughout the process. Data Management & StrategySMBProfessionalEnterpriseData Governance StrategyData CleanseData & Email AppendQuarterlyData Hygiene CheckDuplication EliminationQuarterlyData NormalizationCustomer Data ProfileCustomer Persona DevelopmentData Integration Data management includes all the essential data hygiene and append services that ensure high data quality. With the fundamental package, you get better data and regular updates. Our advanced and enterprise choices also include data normalization and customer care that gives you deeper insight into your audience. Outbound Lead ProspectingSMBProfessionalEnterpriseReachBase Outbound Lead Augmentation-- Feeds your marketing automation platformup to 25k contacts monthlyup to 50k contacts monthlyup to 100k contacts monthly Your MAP needs an audience, and this program provides ample access to it. Deliver your brand and marketing message to this exceptionally targeted and highly responsive audience of business professionals and residential spending decision makers. Choose your level of outreach and scale your lead prospecting to your business. Creative DesignSMBProfessionalEnterpriseResponsive Email TemplatesWeb & Landing Page Design Get noticed with leading-edge creative content and responsive design in your prospects’ web pages and in-boxes. Our creative design all-stars are ready to build responsive email, website, and landing page templates that let you generate fresh new campaigns quickly and easily. Inbound Lead GenerationSMBProfessionalEnterpriseWebsite Visitor & Referral Source TrackingBasicAdvancedAdvancedSearch Engine OptimizationRe-targeting NetworkSearch Engine Marketing Target prospects when they are searching for your products and services through SEO/SEM offerings while getting the facts and figures on who’s engaging with you as part of our inbound lead generation program. Visitor and source tracking is part of our basic package, and enterprise investments also get a full range of SEO/SEM analytics to... --- - Published: 2024-08-09 - Modified: 2025-10-29 - URL: https://reachmarketing.com/blog/business-email-lists/ Instant Access to over 35 Million Engaged Business Professionals If you are communicating with your customers via email, you already know that email marketing is one of the best ways to reach your target audience, and it has the potential to generate the largest return on your marketing investment. And, email is the third most influential source of information for B2B audiences, just behind colleague recommendations and industry thought leaders, according to Content Marketing. To gain more sales, you want to increase your customer base. That’s where renting email lists comes in —and this can generate solid results for your business. When you rent a business email list, you pay a third party to use their customer list for a one-time email blast, unless you pre-negotiate for additional email transmissions. With a rented business email list, the owner of the list agrees to send your email message to their customer list on your behalf. You supply the copy, design and subject line, and they do the rest. You will not be able to view contact names, email addresses or other contact information, but you will be able to review a datacard, which provides important audience targeting information about the list. Once you agree on the list you want to rent and provide your creative, the owner will transmit your email campaign. Steps to rent a business email list and transmit an email: You write the copy and create the html design for the email. You choose the number of recipients you want to receive your email. You provide a sample of your message to the list owner for approval, and sign a list rental agreement. List owners will generally not approve competitive offers to their customers. You provide the list owner the date and time you want to transmit the email. You provide your suppression file that contains email addresses that you do not want to email to as well as your unsubscribes to the list owner. Then comes testing. You are sent a test of the email through the transmission system for final approval. Once approved, the owner sends your email on the agreed upon date and time using their server address. A few days after the campaign is transmitted, you will be provided with tracking results that will give you information such as open rates and click through rates Where Can I Rent a Business Email List? The most common ways to rent an email list include: 1. Directly from the list owner The list owner will handle your campaign transmission. 2. Email List brokers Hire an experienced audience development (AD) specialist with established industry contacts. A list broker will help you choose the lists that will work for your offer from all the lists available on the market and will negotiate the best pricing for you. Once you choose your list, the AD specialist will then make sure your email campaign is tested and transmitted and will provide you with tracking results. The broker receives a commission from the list... --- > An in-depth guide on generating leads for B2B sales. Learn about the best tools and strategies for attracting and converting high-quality leads. This tutorial explores the fundamentals of generating excellent leads for B2B sales and offers the best tactics and resources to attract and convert leads into devoted clients. - Published: 2024-03-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-generate-b2b-sales-leads-10-best-strategies-for-2024/ Any B2B company needs sales-qualified leads to grow, and in order to sustain revenue growth, there must be a consistent supply of these leads. But keeping a pipeline full of quality leads comes with its own set of difficulties. It's common knowledge that finding the right decision makers, piqueing their interest, and assisting them in the sales process can be challenging. Nevertheless, you can make sure that your sales funnel is always full with qualified leads by combining a successful variety of B2B sales lead creation techniques. We'll go over doable tactics in this post to improve lead generation for B2B sales and support company expansion. You'll get knowledge to improve your outbound prospecting strategy and increase the number of recommendations you receive. As an extra benefit, we'll also introduce you to five essential tools that will improve the quality of B2B sales-qualified leads that you generate. What is a B2B Sales Lead? Sales-qualified leads, also known as B2B sales leads (SQLs), are prospective clients who have undergone a rigorous screening process to meet predetermined criteria, increasing the probability that they will become paying customers. A SQL needs to: Conform to your Ideal Client Profile (ICP). Be ready to discuss a specific solution you present. Be receptive to different sales strategies. Following their qualification as an SQL, these leads are prime candidates for highly targeted sales initiatives, like one-on-one meetings, specially designed product demos, or presentations catered to their particular requirements and obstacles. A podcast, social selling, or cold emailing are a few tactics you can use to draw in qualified B2B sales leads that are prepared for conversion. Later in this piece, we will explore these techniques in more detail. Before moving on, take into account the following crucial elements for producing superior B2B sales leads: Identifying Decision-Makers: To effectively tailor your pitch, identify the important players or influencers in a prospect's organization. Navigating Long Sales Cycles: Prepare for extended interaction by providing leads with relevant information and following up on a frequent basis. Showing ROI: Potential customers want proof of the return on their investment. Provide hard facts, case studies, or testimonials that demonstrate the worth and return on investment of your product. Ensuring Compatibility and Growth Potential: Your product should be scalable to meet the needs of the prospect and should interact seamlessly with their systems. Offering Ongoing Support Following the Sale: Maintaining a high standard of service following the sale helps strengthen business-to-business (B2B) ties, encouraging recurring business and referrals and fostering long-term company success. The identification and qualification of business-to-business (B2B) prospects poses distinct complexities and obstacles, setting it apart from the B2C market. Using focused and specialized techniques is crucial for producing high-quality B2B sales leads. A Complete Guide to the Top 10 Strategies for Creating B2B Sales Leads This section explores the best practices for generating B2B sales leads and offers doable actions to put them into practice in your business. Send out cold emails Offer no-cost consultations or product demos Attend conferences... --- - Published: 2023-11-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/salesforce-implementation-partners-a-comprehensive-guide/ In our pursuit to provide you with the most valuable insights into Salesforce implementation partners, we aim to deliver a comprehensive guide that will not only help you make informed decisions but also enable your business to thrive in the Salesforce ecosystem. We understand the importance of choosing the right partner, and this article is designed to equip you with the knowledge and resources necessary to do just that. Introduction Salesforce, a leading customer relationship management (CRM) platform, has become an integral part of businesses worldwide. Implementing Salesforce successfully is a crucial step in optimizing your operations, and selecting the right implementation partner is paramount to achieving your goals. The Importance of Choosing the Right Salesforce Implementation Partner Partner Selection Criteria When it comes to selecting a Salesforce implementation partner, several critical factors should influence your decision. These include: Expertise: Ensure your chosen partner possesses a deep understanding of Salesforce and its various products, as well as a proven track record of successful implementations. Industry Experience: Look for partners with experience in your specific industry, as they will have a better understanding of your unique needs and challenges. Customization Capabilities: Your partner should be proficient in customizing Salesforce to align with your business processes, ensuring a tailored solution that meets your requirements. Support and Maintenance: Post-implementation support and maintenance are vital for long-term success. Choose a partner that offers ongoing support to address any issues and keep your system up to date. Scalability: Your Salesforce implementation should be scalable to accommodate your business's growth. Your partner should be able to design a system that can evolve with your needs. Cost and ROI: Assess the cost of implementation against the expected return on investment (ROI). A reputable partner will help you achieve a positive ROI over time. Evaluating Salesforce Implementation Partners To ensure you are making an informed decision, take the following steps when evaluating Salesforce implementation partners: Research: Start by researching potential partners online, reading reviews, and gathering recommendations from trusted sources within your industry. Interview Potential Partners: Arrange meetings with prospective partners to discuss your project's scope, goals, and expectations. References and Case Studies: Request references and case studies from previous clients to gauge the partner's success in similar projects. Technical Assessment: Evaluate the partner's technical expertise by discussing your specific requirements and assessing their proposed solutions. Cost Comparison: Obtain detailed quotes from multiple partners and compare them based on the services offered and their alignment with your needs. Key Considerations for Salesforce Implementation Planning and Strategy Successful Salesforce implementation starts with meticulous planning and strategy. Work closely with your chosen partner to: Define clear objectives and goals for your implementation project. Map out your existing processes and identify areas for improvement. Develop a detailed project plan with milestones and timelines. Allocate resources and budget appropriately. Data Migration and Integration Efficient data migration and integration are critical to ensuring a smooth transition to Salesforce. Your partner should: Assess your existing data and clean and organize it for migration. Develop... --- - Published: 2023-11-17 - Modified: 2023-11-17 - URL: https://reachmarketing.com/blog/full-service-email-marketing/ We’ve been in the email game since its inception. Tap into Reach Marketing’s team of email marketing experts. We understand the art and science of continuously executing effective email campaigns. We’ll design your HTML, build up your email database, improve your email effectiveness and deliver maximum returns on every campaign. --- - Published: 2023-11-17 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/elevating-user-onboarding-email-strategies-for-saas-success/ In the competitive landscape of SaaS, effective user onboarding is pivotal. The first touchpoint, often an onboarding email, sets the stage for user engagement and retention. In this comprehensive guide, we’ll explore innovative strategies to refine your user onboarding emails, ensuring they not only resonate with your audience but also drive your product’s success. Personalizing the User Experience Embrace Personalization: Personalization goes beyond using the user’s name. It’s about creating an immersive and relatable experience. Implement dynamic content that aligns with the user’s interests and previous interactions. This approach fosters a connection, making users feel valued and understood. CEO Involvement: Involve top executives in your communication strategy. When a CEO personally reaches out in an onboarding email, it adds a layer of authenticity and trust. This tactic not only humanizes your brand but also underscores your commitment to customer satisfaction. Educating Users: A Roadmap to Mastery Guided Learning Paths: Equip users with a structured learning path through your emails. This path should cover key features and use cases of your product, tailored to the user’s role and industry. Interactive content, such as quizzes or quick tasks, enhances engagement and learning. Success Stories and Case Studies: Share stories of how similar customers achieved success with your product. This not only provides practical insights but also builds confidence in your solution’s capabilities. Leveraging Behavioral Insights User Behavior Analysis: Leverage data on user interactions within your product. This information can help tailor onboarding emails to address common challenges or highlight underutilized features that could benefit the user. Predictive Content: Utilize AI to predict and address user needs before they arise. Predictive content in emails can guide users towards features or resources they might need next, based on their usage patterns. Continuous Engagement and Feedback Frequent Check-ins: Regularly check in with your users through email. These check-ins should be more than mere formalities; they should offer genuine assistance and gather feedback on the user’s experience. Adaptive Content: Adjust the content of your emails based on user feedback and engagement levels. This shows that you are listening and evolving with your user’s needs. Conclusion: Elevating the Onboarding Journey By embracing these strategies, your SaaS can provide a user onboarding experience that not only educates but also engages and delights. Remember, the goal is to transform new users into proficient and satisfied customers, paving the way for long-term success. --- > Salesforce provides two specialized marketing automation tools, Pardot and Marketing Cloud, each targeting different market segments. Pardot is designed for business-to-business (B2B) marketing, offering features and functionalities tailored to this segment. In contrast, Marketing Cloud is more suited for business-to-consumer (B2C) marketing, with tools and capabilities that cater specifically to consumer-focused marketing strategies. For businesses looking to enhance their marketing efforts, it's important to understand the distinct capabilities and use cases of Pardot and Marketing Cloud. - Published: 2023-11-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/pardot-vs-marketing-cloud/ Salesforce offers two powerful marketing automation platforms – Pardot and Marketing Cloud. Each platform serves distinct marketing needs, with Pardot focusing on B2B marketing and Marketing Cloud catering primarily to B2C scenarios. Understanding the differences between these two platforms is crucial for businesses aiming to optimize their marketing strategies. Critical Distinctions Between Pardot and Marketing Cloud Pardot: The B2B Specialist Pardot, known for its alignment with B2B marketing, excels in managing 'considered purchases. ' It’s designed for scenarios with long sales cycles and multiple decision-makers. Pardot's core capabilities include lead generation, scoring, and nurturing through email campaigns, content marketing, and account-based marketing. It suits professional services and industries where detailed customer engagement is crucial. The platform's WYSIWYG interface allows for easy management by certified Pardot specialists, even without extensive technical knowledge . Marketing Cloud: The B2C Powerhouse In contrast, Marketing Cloud is tailored for B2C marketing. It thrives in environments requiring transactional purchases and high-volume, cross-channel marketing. Marketing Cloud's strengths lie in its ability to handle real-time messaging, mobile marketing, social media engagement, and e-commerce integration. It offers a wider range of marketing channels, including email, social media, SMS, and display advertising. This platform is ideal for industries like retail, FMCG, health & beauty, travel & leisure, and nonprofits. Marketing Cloud requires more technical expertise due to its complex data management and array of 'Builders' and 'Studios' . Integration and Compatibility While Pardot and Marketing Cloud are distinct entities, both integrate with Salesforce's ecosystem. Pardot has tighter integration with Salesforce CRM, especially with Sales Cloud, allowing for seamless data sync and campaign management. Marketing Cloud, however, uses connectors for data synchronization and offers a broader range of integration options with external systems . RELATED: SaaS Lead Generation Tips Addressing Common Misconceptions Pardot is not just an email marketing tool; it offers marketing automation capabilities. Small and large organizations can leverage Pardot effectively, depending on their marketing needs. Marketing Cloud, while more complex, can be managed comfortably by non-developers once correctly set up . Utilizing Both Platforms Organizations with the necessary budget can benefit from using both Pardot and Marketing Cloud in tandem, leveraging the strengths of each to create a comprehensive marketing strategy. This dual-platform approach is particularly beneficial for companies that engage in both B2B and B2C marketing . Decision-Making Criteria For long sales cycles with multiple decision-makers: Pardot For high-volume, multi-channel transactional marketing: Marketing Cloud Consider the specific marketing needs and processes of your organization before deciding . Functionality Breakdown While both platforms offer email marketing, landing pages, and forms, their capabilities differ in transactional messaging, progressive profiling, and digital advertising. Pardot excels in engagement history tracking and lead nurturing, whereas Marketing Cloud offers more in web and mobile analytics, as well as server-side scripting. Marketing Cloud vs Pardot breakdown This table compares Pardot and Marketing Cloud, emphasizing their pitches, differentiating factors, channels, use cases, industry fits, technical requirements, product offerings, and integration with Salesforce. Pardot (Account Engagement) Marketing Cloud One-line pitch: “Powers your marketing and sales success... --- - Published: 2023-11-15 - Modified: 2023-11-15 - URL: https://reachmarketing.com/blog/using-webinars-to-drive-lead-generation/ Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program. --- > Supercharge Your Sales with SaaS Leads – Discover the Key to Success! By implementing the strategies outlined in this guide, you can position your SaaS product for success, attract quality leads, and ultimately outrank your competitors. - Published: 2023-11-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-ultimate-guide-to-saas-lead-generation/ In today's highly competitive digital landscape, effective SaaS lead generation is paramount for the success of any software as a service (SaaS) business. To ensure your SaaS product thrives in the market, it's essential to implement a well-rounded lead generation strategy that drives quality leads, boosts conversion rates, and ultimately increases revenue. In this comprehensive guide, we will delve into the intricacies of SaaS lead generation, providing you with valuable insights and strategies to outperform your competitors. Understanding SaaS Lead Generation What is SaaS Lead Generation? SaaS lead generation is the process of attracting and converting potential customers (leads) into paying subscribers for your software product. It involves a series of targeted marketing and sales efforts aimed at identifying, nurturing, and ultimately closing deals with prospects interested in your SaaS solution. The Importance of Effective Lead Generation The success of your SaaS business hinges on its ability to generate a steady stream of high-quality leads. Effective lead generation offers several benefits: Increased Revenue: A robust lead generation strategy can significantly boost your sales and revenue, helping your SaaS business thrive in a competitive market. Sustainable Growth: A consistent influx of leads ensures your business can scale and grow over time. Enhanced Customer Base: By attracting the right leads, you can build a loyal customer base that contributes to long-term success. Strategies for SaaS Lead Generation 1. Content Marketing Content marketing remains one of the most effective ways to attract and engage potential customers. High-quality, informative, and relevant content can position your SaaS brand as an authority in the industry. Consider incorporating the following content types into your strategy: Blog Posts: Regularly publish blog posts that address common pain points and challenges faced by your target audience. Ebooks and Whitepapers: Create in-depth guides, ebooks, and whitepapers that provide valuable insights and solutions related to your SaaS product. Webinars: Hosting webinars can help you showcase your expertise and interact directly with potential customers. 2. Search Engine Optimization (SEO) Optimizing your website for search engines is crucial to ensuring your SaaS product is discoverable online. Implement the following SEO strategies: Keyword Research: Identify relevant keywords and phrases that your target audience is searching for. Use tools like Ahrefs or SEMrush to uncover valuable keyword opportunities. On-Page SEO: Optimize your website's meta titles, descriptions, and header tags to improve its search engine ranking. Link Building: Build high-quality backlinks from reputable websites in your niche to boost your site's authority. 3. Social Media Marketing Leverage the power of social media platforms to connect with your audience and promote your SaaS product. Engage in the following activities: Regular Posting: Maintain an active presence on social media channels such as LinkedIn, Twitter, and Facebook. Paid Advertising: Run targeted social media ad campaigns to reach a wider audience. 4. Email Marketing Email marketing is a highly effective method for nurturing leads and converting them into paying customers. Create personalized email campaigns that provide value and nurture leads through the sales funnel. 5. User-Friendly Website Ensure your website is... --- > Explore the best lead generation platforms for SaaS businesses in our comprehensive blog. Dive into detailed analyses of top platforms like HubSpot, Salesforce, Walnut, GetResponse, and Mailchimp, and find out how they can revolutionize your lead generation strategy. Perfect for businesses seeking to enhance their marketing efforts and boost conversions - Published: 2023-11-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/lead-generation-platforms-for-saas-businesses-guide-for-2024/ A Comparative Guide In the dynamic landscape of SaaS (Software as a Service) businesses, lead generation is a pivotal aspect of growth and success. With numerous platforms available, choosing the right one can be a challenge. This article provides insights into some of the leading lead generation platforms, aiding SaaS businesses in making informed decisions. HubSpot HubSpot is renowned for its comprehensive inbound marketing tools that assist in lead generation. It offers a suite of services including email marketing, social media management, CRM, and analytics. HubSpot is particularly effective for businesses looking to streamline their marketing efforts and enhance lead nurturing processes. Salesforce Salesforce, primarily known for its CRM solutions, also offers robust lead generation capabilities. It helps businesses in tracking customer interactions, managing lead pipelines, and creating personalized marketing campaigns. Salesforce's strength lies in its ability to integrate with various other business tools, providing a unified platform for sales and marketing efforts. Walnut Walnut stands out with its unique approach to lead generation, focusing on personalized sales experiences. It allows companies to create interactive and customizable product demos, enhancing engagement and conversion rates. Walnut is ideal for SaaS businesses that rely heavily on product demonstrations for their sales process. RELATED: SaaS Lead Generation Tips GetResponse GetResponse is a versatile platform offering email marketing, landing pages, and webinar hosting, all of which are critical for effective lead generation. Its automation and segmentation capabilities make it a strong choice for businesses seeking to tailor their communication and nurture leads efficiently. Mailchimp Mailchimp has evolved from an email marketing tool to a full-fledged marketing platform. It provides email campaigns, landing pages, and advertising tools, simplifying the process of lead generation and management. Mailchimp is particularly user-friendly, making it suitable for small to medium-sized businesses. (FAQs) What is the best lead generation platform for SaaS businesses? The best platform varies based on specific business needs. HubSpot is great for comprehensive marketing, Salesforce for CRM integration, Walnut for personalized demos, GetResponse for email automation, and Mailchimp for user-friendliness. Can these platforms integrate with other business tools? Yes, most of these platforms offer integrations with various business tools to streamline marketing and sales processes. Are these platforms suitable for small businesses? Yes, platforms like Mailchimp and GetResponse are particularly well-suited for small businesses due to their ease of use and scalability. What is lead generation for SaaS companies? Selecting the right lead generation platform can significantly impact a SaaS business's ability to attract and convert leads. Each platform offers unique features and benefits, making it essential to choose one that aligns with your specific business goals and strategies. Lead generation for SaaS companies refers to the process of identifying and attracting potential customers who are likely to be interested in purchasing software-as-a-service products or services. B2B SaaS lead generation encompasses the utilization of tactics and endeavors to entice prospective clients towards your product or services, with the objective of augmenting conversions. - SaaS organizations: These enterprises provide Software as a Service to other organizations, facilitating... --- > Discover effective strategies for SaaS user onboarding in our comprehensive guide. Learn how to craft impactful onboarding emails that enhance user engagement and drive product success. - Published: 2023-11-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/elevating-user-onboarding-email-strategies-for-saas-success-2/ In the competitive landscape of SaaS, effective user onboarding is pivotal. The first touchpoint, often an onboarding email, sets the stage for user engagement and retention. In this comprehensive guide, we'll explore innovative strategies to refine your user onboarding emails, ensuring they not only resonate with your audience but also drive your product's success. Personalizing the User Experience Embrace Personalization: Personalization goes beyond using the user's name. It's about creating an immersive and relatable experience. Implement dynamic content that aligns with the user’s interests and previous interactions. This approach fosters a connection, making users feel valued and understood. CEO Involvement: Involve top executives in your communication strategy. When a CEO personally reaches out in an onboarding email, it adds a layer of authenticity and trust. This tactic not only humanizes your brand but also underscores your commitment to customer satisfaction. Educating Users: A Roadmap to Mastery Guided Learning Paths: Equip users with a structured learning path through your emails. This path should cover key features and use cases of your product, tailored to the user's role and industry. Interactive content, such as quizzes or quick tasks, enhances engagement and learning. Success Stories and Case Studies: Share stories of how similar customers achieved success with your product. This not only provides practical insights but also builds confidence in your solution’s capabilities. RELATED: SaaS Lead Generation Tips Leveraging Behavioral Insights User Behavior Analysis: Leverage data on user interactions within your product. This information can help tailor onboarding emails to address common challenges or highlight underutilized features that could benefit the user. Predictive Content: Utilize AI to predict and address user needs before they arise. Predictive content in emails can guide users towards features or resources they might need next, based on their usage patterns. Continuous Engagement and Feedback Frequent Check-ins: Regularly check in with your users through email. These check-ins should be more than mere formalities; they should offer genuine assistance and gather feedback on the user's experience. Adaptive Content: Adjust the content of your emails based on user feedback and engagement levels. This shows that you are listening and evolving with your user's needs. Conclusion: Elevating the Onboarding Journey By embracing these strategies, your SaaS can provide a user onboarding experience that not only educates but also engages and delights. Remember, the goal is to transform new users into proficient and satisfied customers, paving the way for long-term success. --- > In the ever-evolving world of digital marketing, having the right Pardot Marketing Consultant by your side can make a world of difference. As experts in this field, we understand the critical role that Pardot plays in your marketing efforts, and selecting the right consultant can help you achieve unparalleled success. In this comprehensive guide, we will delve into the key factors you should consider when choosing a Pardot Marketing Consultant, ensuring that your decision not only meets but exceeds your expectations. - Published: 2023-11-03 - Modified: 2025-03-19 - URL: https://reachmarketing.com/blog/pardot-marketing-automation-consultant/ How to Choose the Right Pardot Marketing Consultant In the ever-evolving world of digital marketing, having the right Pardot Marketing Consultant by your side can make a world of difference. As experts in this field, we understand the critical role that Pardot plays in your marketing efforts, and selecting the right consultant can help you achieve unparalleled success. In this comprehensive guide, we will delve into the key factors you should consider when choosing a Pardot Marketing Consultant, ensuring that your decision not only meets but exceeds your expectations. Understanding the Importance of Pardot Marketing Consultants Before we dive into the selection process, it's essential to grasp the significance of Pardot Marketing Consultants. Pardot is a powerful marketing automation platform that can streamline your marketing efforts, increase lead generation, and drive ROI. However, to harness its full potential, partnering with a seasoned consultant is crucial. Identifying Your Specific Needs Assess Your Goals and ObjectivesTo begin your journey towards finding the perfect Pardot Marketing Consultant, you must first evaluate your marketing goals and objectives. Are you looking to improve lead generation, enhance email marketing, or optimize your overall marketing strategy? Identifying your specific needs will help you narrow down your options. Budget ConsiderationsBudget is a critical factor when selecting a consultant. It's essential to strike a balance between your financial resources and the expertise you require. A well-structured budget will guide you in finding the right consultant without overspending. Evaluating Consultant Expertise Certifications and CredentialsA Pardot Marketing Consultant should possess relevant certifications and credentials, such as Salesforce Pardot Specialist and Consultant certifications. These qualifications demonstrate their expertise and commitment to staying updated with the latest trends. Experience in Your IndustryIndustry-specific knowledge is invaluable. Look for a consultant with experience in your niche. They will be better equipped to understand your unique challenges and tailor their solutions accordingly. Portfolio and Case StudiesReview the consultant's portfolio and case studies. These provide insights into their past projects and successes. Look for evidence of increased ROI, lead generation, and improved marketing campaigns. Assessing Communication and Collaboration Effective CommunicationClear and effective communication is vital when working with a consultant. They should be able to convey complex ideas and strategies in a way that your team can understand. Excellent communication fosters collaboration and ensures everyone is on the same page. Collaborative ApproachA consultant should be a partner, not just a service provider. Look for someone who values collaboration and is willing to work closely with your team to achieve your goals. Investigating Support and Maintenance Ongoing SupportMarketing strategies evolve, and your consultant should be prepared to adapt. Ensure they offer ongoing support and maintenance to keep your Pardot implementation optimized. Emergency ResponseIn the fast-paced world of digital marketing, issues can arise at any time. Your consultant should have a responsive support system in place to address emergencies promptly. How Our Pardot Consultants Can Enhance Your Pardot Experience Our team of Pardot marketing automation experts, within our integrated marketing agency, possesses a unique set of skills to empower... --- - Published: 2023-10-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-excel-as-a-pardot-consultant-an-in-depth-guide/ In the dynamic world of digital marketing, Pardot consultants hold a significant position. They specialize in Salesforce's Pardot platform, which offers robust solutions for B2B marketing automation. In this guide, we'll walk you through a detailed roadmap on how to become an exceptional Pardot consultant. What is Pardot and Why is it Essential? Pardot, a Salesforce product, is a B2B marketing automation platform. It offers tools to create, deploy, and manage online marketing campaigns. Integrating Pardot with Salesforce CRM can open up new avenues for businesses to nurture leads, automate tasks, and convert prospects into loyal customers. Key Responsibilities of a Pardot Consultant Strategy Development Needs Assessment: Understand the client's objectives and requirements. Campaign Design: Create multi-touch campaigns based on target audiences. Implementation and Integration Customization: Tailor Pardot to fit the client's unique needs. Integration: Ensure seamless integration with Salesforce CRM and other platforms. Continuous Improvement Analytics: Interpret data to measure campaign performance. Optimization: Suggest improvements based on analytical insights. Essential Skills for a Pardot Consultant Technical Proficiency Pardot Knowledge: Deep understanding of the platform's features and capabilities. Salesforce Integration: Skills in integrating Pardot with Salesforce and other third-party tools. Analytical Abilities Data Interpretation: Ability to make sense of numbers and trends. Performance Tracking: Monitoring and measuring campaign results over time. Communication Client Interactions: Effectively communicate strategies, results, and recommendations. Collaboration: Work with cross-functional teams to ensure campaign success. Steps to Become a Pardot Consultant Foundation Building: Start by understanding basic marketing principles. Familiarize yourself with the fundamentals of digital marketing and B2B strategies. Get Certified: Salesforce offers specific certifications for Pardot. Attaining these demonstrates your expertise and commitment to the platform. Hands-On Experience: Work on real-world projects. Whether it's an internship, a junior role, or freelance projects, practical experience is invaluable. Networking: Engage with the Pardot community. Attend webinars, workshops, and conventions to stay updated. Continuous Learning: The digital landscape evolves rapidly. Stay updated with the latest features, tools, and best practices. Becoming a Pardot consultant requires a blend of technical prowess, analytical skills, and continuous learning. As the demand for personalized B2B marketing solutions grows, so does the need for skilled consultants. By following the roadmap we've outlined, you'll be well on your way to establishing a successful career in this niche yet lucrative field. RELATED: SaaS Lead Generation Tips --- - Published: 2023-10-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/leveraging-marketing-technology-for-business-success/ In the fast-paced world of modern business, staying competitive and relevant is a constant challenge. To thrive in this ever-evolving landscape, companies must harness the power of marketing technology, often referred to as "martech. " In this comprehensive guide, we will explore the intricacies of martech and how it can be a game-changer for your business. What Is Martech? Marketing technology, or martech for short, encompasses a wide array of tools, platforms, and software designed to streamline and enhance marketing efforts. It includes everything from customer relationship management (CRM) systems to analytics tools, email marketing platforms, and social media management software. The Martech Ecosystem To understand the full scope of martech, it's crucial to visualize it as an intricate ecosystem. At its core, martech empowers businesses to connect with their target audience in a more personalized and effective manner. Here's a breakdown of some key components: The Role of Martech in Business Martech isn't just a collection of software; it's a strategic approach that can revolutionize your business operations. Here's how: 1. Data-Driven Decision Making In the age of big data, having access to actionable insights is invaluable. Martech tools provide real-time data and analytics, enabling businesses to make informed decisions and refine their marketing strategies. 2. Enhanced Customer Engagement Personalization is key to engaging customers effectively. Martech tools allow you to segment your audience and tailor your messaging, resulting in higher conversion rates and customer satisfaction. 3. Efficiency and Automation Repetitive tasks can be a drain on resources. Martech platforms offer automation capabilities that streamline processes, freeing up your team to focus on more strategic endeavors. 4. Multi-Channel Marketing With martech, you can seamlessly manage your presence across various marketing channels, from email and social media to search engine optimization (SEO) and content marketing. Choosing the Right Martech Stack Selecting the appropriate martech stack for your business is crucial. Here's a step-by-step guide to help you make informed decisions: 1. Assess Your Needs Begin by evaluating your business's unique requirements. Identify pain points and areas where automation and data analysis could make a significant impact. 2. Research Solutions Research available martech solutions in the market. Consider factors such as scalability, ease of integration, and user-friendliness. 3. Create a Budget Determine how much you're willing to invest in martech. Remember that the right tools can yield a high return on investment. 4. Integration and Training Ensure that the chosen martech stack integrates seamlessly with your existing systems. Provide adequate training to your team to maximize its potential. 5. Monitor and Adapt Martech is not static; it evolves. Continuously monitor the performance of your chosen tools and be prepared to adapt to changing market dynamics. The Future of Martech As technology continues to advance, the martech landscape will evolve accordingly. Expect to see developments in artificial intelligence (AI), machine learning, and predictive analytics, further enhancing the capabilities of marketing technology. Conclusion In the digital age, businesses that embrace marketing technology gain a competitive edge. By leveraging martech tools to make data-driven... --- > SaaS companies typically target specific industries or niches, and a lead generation company needs to understand the characteristics of these target audiences. This includes industry size, common pain points, and purchasing behaviors. - Published: 2023-04-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/tips-saas-lead-generation/ The number of SaaS companies has grown significantly in recent years due to the increasing popularity of cloud computing and subscription-based software models. According to Gartner, the global SaaS market is projected to exceed $145 billion, indicating that tens of thousands of SaaS companies are likely operating worldwide. Many SaaS companies operate in crowded markets, and as a result, competition can be fierce. This is especially true for companies that offer commoditized or widely used software solutions, such as CRM or project management software. Finding the right partner to help your SaaS company get new business leads in a competitive market can be challenging. With so many companies offering lead generation services, it can be hard to determine which is the best fit for your business. In this article, we will share some tips on how to find the right B2B lead generation company to help your SaaS company get new business leads. 7 Tips to Help Your SaaS Business Grow 1. Setting Your Sight on the Bullseye Before you search for a B2B lead generation company, determine your goals and budget. What type of leads are you looking for? What is your target audience? What is your budget for lead generation services? By answering these questions, you can narrow your search to companies aligning with your specific needs and budget. SaaS companies typically target specific industries or niches, and a lead generation company needs to understand the characteristics of these target audiences. This includes industry size, common pain points, and purchasing behaviors. 2. Experience Matters When selecting a B2B lead generation company, consider their overall experience. A company with experience working with various industries can bring a broad perspective and fresh ideas to your lead generation efforts. This experience can help them understand your business needs and provide tailored solutions to drive successful outcomes. To provide effective leads for SaaS companies, a lead generation company needs to have a solid understanding of the SaaS industry and the unique challenges and opportunities that come with it. Related: SaaS Lead Generation – 15 Strategies for More Leads in 2023 3. Choosing a B2B Lead Generation Partner with a Success Story to Tell Any reputable B2B lead generation company should be able to provide case studies or references that demonstrate their ability to generate high-quality leads. 4. Don’t Settle for Less Than High-Quality The quality of leads can make or break your campaign, so choosing a partner that can deliver top-notch leads is important. If a lead generation company is leveraging leads from its own responsive B2B database, make sure its data is clean and accurate with targeted selections such as industry, job title, company size, and other relevant criteria. This ensures that the right people are being reached with the right message, increasing the likelihood of conversion. 5. Get the Inside Scoop About Their Lead Generation Process Ask about their lead generation process to ensure that they are the right fit for your needs. Here are some questions to ask to... --- - Published: 2022-08-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-memes-for-2022/ Marketing is a field that is constantly evolving, which can be both exciting and challenging. And it can be very stressful. Especially now in the digital age when competition is fierce. But luckily for marketing professionals, we have a great collection of marketing memes that are sure to make you laugh and put a smile on your face. Featuring clever images paired with witty captions, these memes range from relatable marketing scenarios to satirical commentary on marketing as a whole. Whether you need a quick dose of humor to get you through your day or just want to take a break and relax with some silly memes, these funny marketing memes are the perfect tool to help keep your spirits high in even the most hectic business environments. So go ahead and check them out – we promise they'll give you the daily dose of humor you need! 1. If at first you don't succeed, stay up all night. Welcome to the new branding meeting! We'll be here all day, and maybe all night so make yourselves comfortable. We have a lot to discuss when it comes to our new brand identity. First up, let's talk about our logo. How do we want it to look? What colors should we use? Are we happy with the current font? These are all important questions that need to be answered. Then there's our tagline. What should it be? Something catchy and memorable, or something more straightforward? And of course, our website. What should it look like? How should we structure the content? So many decisions to make... but don't worry, we'll come to a consensus eventually. 2. Be a keyword magnet. What does it mean when you get a number 1 keyword on a transaction keyword? It means that you're the top dog, the big kahuna, the Alpha and Omega of that particular keyword. It's a position of honor and prestige, and it comes with a certain amount of responsibility. After all, everyone is looking to knock you down when you're at the top. 3. I'm ready for my selfie. Being successful on social media requires a delicate balance of wit, charm, and just the right amount of sass. It's not enough to simply post photos or share articles - you need to be able to engage with your followers in a way that makes them want to come back for more. That means being clever, entertaining, and above all, authentic. After all, people follow accounts they feel connected to, so if you're not being yourself, they're not going to stick around for long. So if you're wondering how to be successful on social media, the answer is simple: just be yourself... but maybe with a little extra sparkle and a fiery mustache! 4. Name that tune. Music has the ability to set the tone for any situation. It can make us feel happy, sad, excited, or scared. That's why using music in video content is such a great way to engage... --- - Published: 2022-05-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/b2b-ppc-advertising-strategies-how-to-get-more-leads/ How PPC Advertising Can Increase B2B Lead Generation PPC advertising from Google Adwords & Bing Ads is a critical component for any B2B company looking to increase lead generation. PPC allows businesses to display their services or products to prospects looking for those offerings. The quality of the B2B leads generated from a PPC campaign is usually high. Your PPC Adgroup must have the right keywords and ads promoting your services/products to achieve a decent ROI and high lead quality. Lead generation via PPC is a process that requires adjustments to your PPC campaign to achieve a better conversion percentage. If you know the demographics of the leads you want to generate, PPC will allow you to select those variants, including: Age Gender Income level Location (cities, zip codes, counties, etc) Languages Education & many more For B2B companies, these filters can be advantageous because they can target those specific prospects without wasting marketing dollars on a broader audience. B2B Lead Generation – Adwords Phrase Match To increase the quality of your B2B leads, you should set your PPC keywords to “exact match” for your target phrases. This setting will bring the quality traffic you are looking for by only matching the search phrase or query your prospects are using to find your product or service. Best Lead Generation Landing Pages Just like any other online B2B lead generation program, your landing page or destination page must have the right CTAs in place as well as benefits potential clients will receive should they purchase your service or product. These landing pages require a lot of testing (A/B testing) to be able to generate not just a healthy CTR but also conversions. If your B2B company requires several landing pages, tools like Unbounce. com and Instapage. com will save your web development team a lot of time. We currently use both applications to generate high-volume B2B leads in different industries. Our conversion rates range from 5% to 22%. The quality of the leads we produce for our clients is high, and this helps shorten the sales cycle a bit. PPC campaigns can improve the quality of your B2B leads. With the right PPC budget, you should expect a decent return. B2B Lead generation via Adwords or Bing ads requires planning and execution. If you are unfamiliar with any of these two advertising PPC models, you should hire a PPC management company. They will save you time and money and bring the b2b leads you need to grow your business fast. Saas Lead Generation tips for 2023 --- > Using SEO for lead generation is the most cost effective method for business to implement. The CTR and Acquisition cost per lead, will exceed other online channels. - Published: 2022-05-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-leverage-seo-for-b2b-lead-generation/ An important tactic for generating high-quality B2B leads is developing a substantial SEO strategy. The goal of SEO is to use search engines to drive visitors to your website where they can see your value proposition. How to Use SEO for B2B Lead Generation The B2B marketing landscape is continuously changing as businesses increasingly use the web to find products and services. SEO is becoming progressively more challenging with steadily more companies purchasing SEO packages to acquire new business leads. Although SEO is becoming more competitive, statistics still support the fact that utilizing SEO is a straightforward path for generating B2B leads. In fact, according to Hubspot, “61% of B2B marketers say SEO and organic traffic is their top inbound marketing priority and they plan to dedicate a 'substantial marketing budget' to it. ” Adding SEO to your B2B Lead Generation strategies will yield many benefits. By adding some SEO-friendly content, based on targeted keyword research, your B2B Lead Generation campaign can be quickly strengthened. Here are 3 steps that will help you build your online presence and generate new, targeted b2b leads through SEO. Keyword Research – Finding appropriate keywords is the first step in any effective SEO campaign. You can use online tools such as Google Trends, Google’s Keyword Planner, and even Google Autocomplete to help you discover popular search terms in your industry. Once you create a preliminary list of keywords you would like to target, you can use professional resources like SEMRush or ahrefs for more in-depth statistics, such as search volume, competitiveness, and estimated traffic for each term. Once you have the data, prioritize your keywords to make sure you’re spending your time on search terms that will generate the highest number of B2B leads. Content Creation – Creating valuable content is one of the pillars of any SEO strategy. The content on your website is one of the most powerful tools for generating B2B leads. However, mass publishing irrelevant content can have an adverse effect on your lead generation strategy. When attempting to rank for your target keywords, it is important to create informative/useful content focused on a topic related to the keywords you choose. Creating high-quality content is certainly an important piece to the puzzle, but don’t forget to follow the best on-page SEO practices for your pages and posts. According to Demand Gen Report, “B2B buyers typically consume between 3 and 7 pieces of content before speaking with a salesperson. ” Optimizing Existing Content – Return to content that you have already created and analyze the success these pages have at generating leads. Tracking and reporting tools like Google Analytics will provide you insight into what step website visitors are getting to in the lead lifecycle. Prioritize pages that generate high numbers in traffic but do not yet yield high numbers of B2B leads. If this is the case, rework your content to earn the trust of your visitors and add content that will drive visitors towards a form submission. There is... --- - Published: 2022-05-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sales-memes-for-2022/ Sales can be a challenging and stressful career, especially when you are constantly trying to meet sales targets and close big deals. But luckily for sales reps and sales managers alike, we have a great collection of sales memes that are sure to make you laugh and put a smile on your face. Featuring clever images paired with witty captions, these memes range from relatable sales scenarios to satirical commentary on the sales industry as a whole. Whether you need a quick dose of humor to get you through your day or just want to take a break and relax with some silly memes, these funny sales memes are the perfect tool to help keep your spirits high in even the most hectic sales environments. So go ahead and check them out – we promise they'll give you the daily dose of humor you need! 1. If at first you don't succeed, hire a stellar marketing team. The dog days of summer are upon us, and that means one thing: pools, pools, and more pools. But for one lucky dog, it also means something else: a sales lead windfall courtesy of his marketing team. Yes, that's right: this pup's marketing prowess has landed him a huge batch of sales leads, and now he's spending his days lounging by the pool with a martini in hand as he decides which ones to pursue. It's a tough life, but someone's gotta do it. 2. Congrats on being 3/4 of the way to your next promotion Sales can be a tricky business. You often have to juggle different products and quotas, and it can be tough to stay afloat. But when you reach your sales goals by the third quarter, it's a cause for celebration. For this man, it's been a long road to get where he is today. He's worked hard to build up his client base and sales skills, and it's paid off in a big way. He's not only reached his sales goals, but he's surpassed them. Now he can sit back and enjoy the fruits of his labor. Congratulations, sir - you've earned it! 3. Hitting my sales quota by the end of the month like... ? ? ? ? ? ? ? ? When little Justin first started working at his family's sales company, no one expected him to hit his sales quota by the end of the month. But somehow this spunky baby managed to dazzle his clients and seal deals like a pro, even in the face of challenging market conditions. By the time the final deadline rolled around, Justin had already surpassed all expectations and exceeded his sales goal with ease. And while he might be just a few months old, it's clear that this baby has what it takes to succeed in sales! Whether he decides to stick with sales or venture into other industries, we can expect big things from this rising star. Congrats, Justin! You're an inspiration to us all. 4. It's... --- - Published: 2022-03-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/chapter-7-content/ The sales pipeline is no longer a straight shot from your first impression to closing a sale. Today, potential customers educate themselves, and they come to you knowing a great deal about you. Now, your leads are 50% to 80% more educated about the market and your product/service before even speaking with your organization. Content marketing lets you control that education by building the knowledge base your prospects use to learn about you and providing thought leadership that builds trust in your brand. Thought leadership demonstrates your company's contribution to best practices, helps leads make informed choices, and gives customers a reason to buy from you instead of the competition. "Content is king. " In almost every marketing article or book that discusses content marketing, you'll find that phrase, but it isn't an accurate metaphor. It leaves out one of the most important aspects of content. When people stay on your website to read a feature-length article, take action on your landing page, or subscribe to your newsletter, they're essentially casting a vote. Content isn't king; it's democratically elected. With that in mind, what can you do to get your audience's vote, win its support? People vote with their feet. If they don't find what they like from your competitors, they'll come to you — and you have to be ready to deliver. In this chapter, you'll learn how to earn your prospects' votes by getting an audience interested, building authority, gathering vital customer data, eliminating duplication, generating leads, and retaining valued customers with your content marketing. Your MARKETING AI® is instrumental in every aspect of your content marketing strategy. With it, you coordinate cross-channel content seamlessly, pinpoint exactly where each prospect's interest lies by analyzing contextual data, and precisely deliver the right information at the right time according to your prospects' position on the Lead Lifecycle. You're able to customize content to an unprecedented degree, giving your future customers all the information they need to make buying decisions organically instead of relying on advertising alone. A powerful MAI also quantifies how well your content marketing strategy works in ways other tools can't manage. Conventional analytics are not well equipped to measure ROI on content-based revenue marketing. Older tools give feedback about search terms or bounce rates. Still, they can't track more sophisticated metrics, such as the revenue contributions of each channel, the most effective landing page design, or lead-scoring priorities that point the way to your future top customers. The more specific you are about your content strategy and what you expect it to accomplish, the more successful your content. It isn't enough to define success as "more traffic" or "increased sales" when directing your MARKETING AI®'s content marketing distribution. Defining audience segments, quantifiable metrics, and measurable results would be best. Marketing automation is one way to keep everything on track; by letting you discover more about what your audience wants, reaching it with triggered messages, and engaging it with targeted content. Customer Profiling — Buyer Personas In previous... --- - Published: 2022-02-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-is-email-deliverability-and-why-is-it-so-important/ Email deliverability is the ability of an email message to get into the recipient's email inbox. It's also related to inbox placement – whether an email appears in the primary inbox, promotional box, or spam folder. You've worked hard creating compelling copy and stellar graphics for your email campaign. But what good is it if your audience never sees your email? That's why email deliverability is so important. There's a lot to know about email deliverability. We cover some of the basics below and the players involved in the process. Email Service Providers (ESPs,) Internet Service Providers (ISPs), Email Clients and Email Providers An Email Service Provider (ESP) is a platform that transmits your email marketing messages. Examples include Campaign Monitor, Mail Chimp, Constant Contact, and email agencies that provide transmission services. An Internet service provider or ISP is a company that provides people, and businesses access to the Internet. Examples include companies like Verizon or Spectrum. ISPs are part of a sizeable policing force that monitors the web for spam, and they have the authority to block emails sent by ESPs. An email client is an application used to read and send emails. Examples of popular email clients include Microsoft Outlook, Mozilla Thunderbird, macOS Mail, and web-based email clients like Gmail, Yahoo! Mail, and Outlook. com. An email provider is a hosting service — Gmail, Outlook, Yahoo, etc. Let's look at an example of the route an email takes on its journey from sender to receiver. A small business sends out its email campaigns through an ESP like Constant Contact, which transmits its messages through an ISP like Verizon. Verizon, in turn, either allows the transmission to proceed to an email provider like Gmail or blocks it. If it passes through to Gmail, Gmail uses its own rules that determine where the marketing message goes in the inbox. The intended email recipient then uses their Apple mail app on their iPhone to access the small business's email that is now located in their Gmail account. In this case, the Apple mail app is the email client, and Gmail is the email provider. Deliverability Rates A deliverability rate is the percentage of emails sent that were delivered. For instance, that small business's last email campaign mentioned above received a 98% deliverability rate. That means 98% of the email messages sent were delivered. So let's say you transmit 1000 emails with a 98% deliverability rate. Nine hundred eighty emails were delivered, and 20 emails were not. The 20 emails that were not delivered are referred to as bounces. Bounces An email bounce is an email message that gets rejected by a mail server and was not delivered. There are hard bounces and soft bounces. A hard bounce is an email sent to an invalid or non-existent address. You should permanently remove hard bounces and add them to your suppression file. A soft bounce indicates that the email address was valid and the email message reached the recipient's mail server but didn't... --- > Lead generation is the process of attracting leads to your business and growing their interest through nurturing, all with the end goal of converting. - Published: 2022-02-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-is-lead-generation/ With an effective lead generation strategy, your company can get 133% more revenue than you've planned. (Marketo) Lead generation marketing has become more challenging in today's globally competitive marketplace. Businesses flood consumers with information every day, offering their products and services. Today's marketer must figure out how to rise above the clutter to connect with buyers. Traditionally, marketers relied on outbound marketing strategies such as mass advertising or blanket email campaigns. Now, they must utilize inbound marketing tactics and create custom content that is tailored and personalized to their audience. For b2b buyers who must go through various approval stages, that could mean a long customer journey through the marketing funnel. What is Lead Generation? Any individual interested in a company's product or service is considered a lead. Lead generation is the process of attracting leads to your business and growing their interest through nurturing, all with the end goal of converting. Lead generation is not always a one-step process. It requires taking potential customers down the sales funnel until they're ready to buy. For lead generation programs to be effective, you need to generate qualified leads that are likely to become customers. According to Ruler Analytics, 91% of marketers say that lead generation is their most important goal. And 53% of marketers spend at least half of their budget on lead generation. A strong lead generation program will increase brand awareness, build relationships, generate qualified leads, and in the end, close deals. The higher the quality of leads you give to your sales team, the more those leads will result in sales. While successful lead generation helps your company grow, it also boosts the credibility of your marketing department by showing tangible results and proving that the marketing department is a valuable part of the revenue team. Lead Generation vs. Sales Prospecting You've probably heard the terms lead generation and sales prospecting interchanged but is there a difference between lead generation and sales prospecting? Lead generation and sales prospecting have the same end goal - to convert a lead into a customer, but the approaches are different. Sales prospecting is more one-on-one, for instance, cold calling. You use sales prospecting to identify, engage and close new clients quickly. The sales team usually does sales prospecting. Lead generation takes more time and includes nurturing the lead until the lead is ready to buy, and the process is generally handled through marketing using marketing automation software. What is a Marketing Sales Funnel? A marketing sales funnel is the journey potential customers go through to purchase, from start to finish. There are several lead generation steps to a marketing funnel, usually broken down as the funnel's top, middle, and bottom. Still, there may be more depending on the company's sales model. Top of the Funnel The top of the marketing funnel is the first stage of the buyer's journey, where lead generation starts. The customer is still only discovering your brand and is not ready to purchase yet. At the top of... --- > How to Create a Unique Value Proposition. A unique value proposition (UVP) is a simple phrase on your website's landing page that explains why your service is unique to the customer. Your value proposition introduces customers to your company by clearly stating why they deserve your business. For this reason, a compelling value proposition will engage a potential customer in a way that feels familiar and resourceful. - Published: 2021-11-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/generating-leads-creating-a-strong-unique-value-proposition/ What is the purpose of value proposition? In today's online market, attracting qualified leads is a highly competitive undertaking. Whether you're an agency specializing in commercial truck insurance or a software company, your website must present a simple and compelling value proposition to help you secure those leads. Now that most companies do vendor research online, it's essential that your company's unique value proposition showcase how your offering solves a potential customer's business challenge using the fewest words possible. Why? They will decide within seconds whether your product is the solution to their needs. And with so many companies vying for the attention of customers across the internet, your company's core values must stand out and set your brand apart from the competition. If you're looking for ways to optimize your online presence, read on to learn more about how a unique value proposition can help you generate more b2c and b2b leads. What is a unique value proposition (UVP)? A unique value proposition (UVP) is a simple phrase on your website's landing page that explains why your service is unique to the customer. Your value proposition introduces customers to your company by clearly stating why they deserve your business. For this reason, a compelling value proposition will engage a potential customer in a way that feels familiar and resourceful. How to formulate your unique value proposition When your team begins developing your company's value proposition, you will most likely come up with several drafts. Since your company has very limited time to catch a potential customer's attention, it's best to keep your UVP short and straightforward. Avoid using jargon that might confuse a customer who is unfamiliar with your industry. It would be best to steer clear of generalities or repetitive words that make your UVP sound uninteresting and confusing. Here's how you can prepare an effective UVP: Consider your company's core values. Why are you in business? Ask yourself, "What sets us apart from our competitors? " Be concise with your words. Avoid ambiguity. Make promises you can keep. What makes a unique value proposition effective? Above all, focus on making promises that you can keep. For example, if you're a cloud computing software company, you make cloud transfers faster and easier than your competitors. Your unique value proposition should reflect your confidence in your product's ability to deliver those results. When a customer uses your product or service, they should verify your statements, which leads to higher rates of customer satisfaction and builds your company's reputation as a leader in your industry. How to find the value in your proposition Consider the advantage a customer has if they use your product or service. Why do customers need your product or service? Why should they opt to do business with your company, as opposed to your competitors? How will your offerings improve your customers' lives? Formulating a unique value proposition is no easy task and requires that you ask yourself tough questions regarding the desirability of your product... --- - Published: 2021-09-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/chapter-6-initial-communication-retargeting-and-triggers-part-2/ This is part 2 of Chapter 6 We left off talking about list-based retargeting. Next, we'll move on to re-engagement, trigger, and flow strategies. Re-engagement Strategies No matter how tempting your offer may be, your audience will respond to it in one of three ways: with enthusiasm, with uncertainty, or with a shrug. Promising leads range from interested to eager, and they’re prime candidates for retargeting with more details on an initial offer. Thanks to your MAS lead-scoring system, you’ll know which is which and understand precisely how to approach these leads with the appropriate content for their position within the Lead Lifecycle. Make it easy for them to act, and they’ll do the rest. For uncertain responses from leads that are still at the top of the sales funnel, more information could be the deciding factor that results in action. Even leads that have expressed little interest in a given offer can still be retargeted with a quick message to alert them that the offer is ending soon. Email and direct mail are viable ways to retarget potential customers but don’t overlook telemarketing, an avenue of re-engaging that has a high success rate when implemented well. The key to making telemarketing work well is relevance. A high lead score indicates high relevance, so by calling only the leads that have the highest scores, you make the best use of your retargeting resources. If customers have already expressed some interest in talking more with you about an offer, then a call is often a deciding factor when making a coordinated, relevant marketing effort. Using a clean database and working with a marketing company that knows how to manage telemarketing campaigns is a must. We'll discuss the new role of telemarketing in an AI-driven marketing strategy in a future blog. By defining your re-engagement strategy prior to execution, your MARKETING AI® takes the guesswork out of the process when it’s crunch time. Establish your multitouch strategy during this stage using the built-in tools marketing automation software offers. Once you’ve deployed your initial email campaign and generated your pulse, a re-engagement blueprint helps you know how to monitor it and keep it strong, how to know which triggers create a cascade of additional events, and how to work toward positive outcomes. Ideal re-engagement efforts draw on what you learned from the initial campaign and retain a common thread in the creative, content, and tone, and typically kick up the urgency and utilize additional distribution channels. Following are five re-engagement strategies that excel: Direct mail – Send a tailored direct mail piece that is delivered only to those who opened the email but didn’t convert. This is a much more qualified audience worthy of the higher expenses associated with direct mail. Banner advertising – Reinforce your message to everyone who opened the initial email as they move on with their day and venture online is a strong tactic that keeps your brand in front of mind and can lead to a returned visitor... --- > Digital media came to disrupt the traditional way of doing things. Today, “reach” is defined as the total number of unique viewers of your advertisement and content.Of course, it is not easy to define digital reach without first discussing impressions. There is some confusion when it comes to differentiating reach and impressions. Impressions are the total number of times your content is displayed to your audience, whether they click on it or not. Reach, on the other hand, is the total number of unique viewers of your content. - Published: 2021-09-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-is-marketing-reach-in-a-digital-world/ Any good marketer knows that data ultimately decides whether marketing campaigns are successful or not. To help organizations make informed marketing decisions, you have to quantify, measure, and analyze the metrics to understand the impact of marketing efforts. Two of the essential metrics that any digital marketer should look at are reach and impressions. Traditionally, reach reflected every unique user that could be exposed to your advertisement. A tv station, radio station, or newspaper publisher would quantify their viewership, listener base, and readership as "the reach. " An advertiser would approach a media house that would, in turn, sell them a percentage of the consumers of their content, say in predefined age groups, as “the reach” for the company's ad campaign. Digital media came to disrupt the traditional way of doing things. Today, "reach" is defined as the total number of unique viewers of your advertisement and content. Of course, it is not easy to define digital reach without first discussing impressions. There is some confusion when it comes to differentiating reach and impressions. Impressions are the total number of times your content is displayed to your audience, whether they click on it or not. Reach, on the other hand, is the total number of unique viewers of your content. Let's take an example of a YouTube channel that uploads a video to its one hundred subscribers. If all the subscribers watch the video, they will reach one hundred and also have 100 impressions. If the same YouTube channel publishes two videos on the next day, they will have a reach of one hundred, but this time their impressions will be two hundred. The impressions are two hundred because every single one of your subscribers saw your channel twice. Organic Reach The number of users your post or advertisement reaches without any paid support from the advertising platform is known as organic reach. Organic reach increases when your followers interact with your post by liking, commenting, or sharing it. The more your audience engages with your content, the more the organic reach gained from these interactions. Organic reach can grow exponentially, especially if your content is engaging and your audience shares it with their followers, who in turn share it with their followers. Even though most digital media platforms have moved away from "free for all" models to "pay to play" systems, the organic reach can still be significant to advertising efforts. As an advertiser, the audience you can get to organically tells a lot about how the whole campaign will perform. In Facebook, for example, one in every nineteen fans is reached by non-promoted content. That number might seem insignificant but holds a lot of weight. As an advertiser, you should grow your organic reach to benefit from non-paid promotions. Learn the best practices for each platform No "one size fits all" templates will work for every social media platform. For your posts to reach the most people organically, you need to optimize each post to suit each platform... --- - Published: 2021-05-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/chapter-6-initial-communication-retargeting-and-triggers-part-i/ The Internet has caused a paradigm shift in the way buyers gain information about your products, services, and company before they ever get in touch with you. You receive a huge advantage when you gain control over communications timing. The “when” of approaching your customers is as important as the “how. ” You wouldn’t ask someone to marry you on your first date, and the same holds true for customer relationships. You also don’t want to ignore the chance to affect a lead’s buying decision with the right words at the right time. Those moments are often fleeting, and missing them is an opportunity cost few businesses can afford. In this chapter, we’ll look at how to approach your prospects, how to respond to their behavioral triggers, and how to retarget them so you retain as many potential customers as possible. By now you understand that the real power of behavioral targeting is its predictive capability. You learn what your customers are doing now and use that information to tell you what future leads will do when they encounter the same triggers. Capturing behavioral and contextual data shows you the decisive points along a buyer’s journey so you can position effective content at those turning points. Think about your customers’ buying DNA (Chapter 3) as biological switches that direct how stem cells develop. You’re taking an active role in your customers’ choices with triggers and retargeting. Responsive marketing is smart marketing. Over time, your email campaigns become increasingly agile and better able to predict how new leads will respond, making every campaign smarter than the last. This evolutionary process can’t happen with conventional email service providers (ESP) and siloed software systems, because they aren’t equipped to process and link behavioral data with other elements of your marketing strategy and contextualize it. Context is a cornerstone of marketing automation and the foundation of your MARKETING AI®. Before you send the first email and introduce yourself to new leads, you need to map out exactly what you hope to accomplish with your campaign. Every business wants to grow, earn more profits, and get more customers. You have to map a specific set of goals with your creative team and MARKETING AI® experts working together. With your MAS, you’re able to outline your reasons for contacting your customers with every communication; when everything you do has a purpose, you achieve far greater success. You should ask why it’s important for you to send this email or post that banner, what you want to communicate to your newest subscribers, and what do you do about your most loyal customers or those who haven’t connected with you in a while. Marketing automation coordinates all these purposeful connections for you and helps your marketing efforts evolve into a strategic rather than a logistic process. Some possible reasons and goals for making contact may include: Attracting new prospects Engaging your audience Displaying your thought leadership Influencing trends Producing interest and desire Finding new subscribers Alerting new prospects... --- - Published: 2021-05-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-should-you-hire-a-marketing-automation-consultant/ There is no question that the proper use of marketing automation software makes marketers more efficient. MA platforms such as Marketo and Eloqua streamline and scale lead management and other marketing tasks to generate more revenue. Marketers use this software to help nurture leads, integrate data between their CRM and CDP platforms, and automate and personalize marketing messages and content. Studies show that marketing automation can cut marketing overheads by 12. 2% and boost sales productivity by 14. 5%. Also, approximately 80% of marketing automation platform users have noticed an increase in their leads. Further, 91% of marketers using marketing automation state that marketing automation is essential for their overall online success. While marketing automation is essential for online success, it can only be effective if the marketing personnel are knowledgeable about the use of the software. Depending on the features included in your platform and the complexity of your database, it will take staff training, research, and a learning curve before it is up and running smoothly. That said, business owners and marketers should consider contracting with a marketing automation consulting firm to help them implement, integrate, and operate their marketing automation platform more efficiently and effectively. A marketing automation expert will make sure that your business starts with the right strategy, select the appropriate tools to go with the business ecosystem and execute campaigns with those tools. With these tools optimized, businesses' staffing costs and time will reduce. Furthermore, a marketing automation specialist increases the accountability of marketing and sales teams. A marketing automation consultant should have marketing expertise in a wide range of areas (database marketing, email marketing, social media, content, SEO, lead generation, PPC, etc. ) Based on the services you contract through them, a reputable marketing automation consultant can do any of the following and more: Integrate marketing tools into your CRM platform, or if you do not currently have one, suggest the right solution for your business. Develop automation strategies with you based on your sales and marketing process. Set up forms and landing pages. Set up web tracking. Set up data reporting systems and analytics. Provide advice on best practices. Recommend any additional software or third-party tools as needed. Train your staff on how to use the platform. Manage your email campaigns. Set up your workflows. Set up social media channel integration. Maintain and monitor client instances and all integrations with other systems. Carry out in-campaign and post-campaign analysis, provide insights and recommendations on how to optimize and improve effectiveness. Troubleshoot any issues that arise. Various Benefits of Hiring A Marketing Automation Consultant Help in Selecting a Marketing Automation Platform If you have not yet shifted to a marketing automation plan, a marketing consultant can help you start. They will analyze your business goals and use their experience to select the marketing automation platform with the most appropriate features to fit your business. The consultant will also train your marketing personnel to utilize the platform for the business's success. Having a platform that... --- - Published: 2021-04-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/lead-scoring/ The fundamental question is, how do you know when someone is ready to purchase? If you don’t know where your leads are in their buyer's journey, you can’t meet their needs precisely. A competitor will find a way if you fail to meet their needs. Lead scoring takes the data captured and appended to your MARKETING AI® and frames it in terms of where each prospect is along the buying journey. With this contextualized view of your customers and their behavior, you learn who needs more information, what kind of information is correlated with a prospect’s lifecycle stage, and how best to deliver it. You’ll also make your sales department more efficient and effective because when a prospect reaches the sales-ready lead-score threshold, your marketing team hands off only fully nurtured sales-qualified leads. It’s helpful to break scoring into three sections: demographic, behavioral, and contextual scores. Demographic scores, as their name suggests, include all the demographic and firmographic information you’ve amassed. These scores are derived from knowing who your audience is. Behavioral and contextual scoring is more fluid. Buyers’ needs change, and these changes appear in their behavior as they interact with you. With your marketing AI and a marketing team that knows how to harness its power, you’re able to encode markers that track behavior across all your content, putting your leads’ actions, interests, and decisions in context so the system can more accurately assess where they are in their buying journey. Lead scoring is cumulative as a lead’s score rises to a given threshold, and that lead rolls over to the next phase of the Lead Life Cycle. This cumulative score comes from all three lead-scoring elements (demographic, behavioral, and contextual), so a rise in one can trigger movement along the sales pipeline even if the others remain level. For example, a lead that starts with markedly high demographic scores might be close to or above the marketing accepted lead threshold even before factoring in behavioral and contextual scores, indicating this lead is a close match to the firm’s ICP. Let’s look at SEO Schematics as our example once again. The company has gathered enough data to create a cumulative lead-scoring framework that prioritizes leads in small companies within the advertising sector. Its best customers include business owners, CMOs and CIOs, so people with these job titles earn higher lead scores in the system. This demographic lead score is relatively stable over time. The company’s new MARKETING AI® has also pinpointed some interesting contextual trends. Leads that have viewed a pricing page on their website or downloaded case studies tend to be closer to a buying decision than visitors who viewed this information, and these leads, therefore, have a higher contextual score. Visitors who sign up for a webinar are highly correlated with sales, but those who follow through by attending send even stronger buying signals; these leads have higher contextual scores even as their demographic scores remain steady. Lead scoring with the help of marketing automation tools... --- - Published: 2021-04-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/customer-profiles-and-cloning/ Last week's chapter, MA Series – Chapter 3: Central Intelligence and Data Governance, introduced you to the building blocks of the discovery process, the first steps your MARKETING AI® takes as it learns to walk, then run — then soar. Here, you’ll understand how that raw data comes together to form the architecture of your marketing plan by building highly detailed customer profiles and cloning. Customer portraits aren’t a new concept to marketers, but automation takes these images from two-dimensional snapshots to full-length feature films about your buyers. Once you have that film in place, you can use it to find and catalog other films in the same or similar genres, building a library of masterworks. Who Are Your Customers? Marketing today is about relevant, compelling, engaging content and inviting your prospects to learn more about you, none of which is possible if you don’t know as much as possible about your customers and why they became your customers. Before we get into how to create successful, high-yield campaigns consistently, we’ll show you how to identify who your customers and prospects are so you can define the content and pathways needed to guide them through your marketing pipeline. To develop customer profiles, you and your marketing automation team leverage your current buyer retention data to develop a sound customer acquisition strategy. The positive effects on customer retention are readily apparent when you speak the language your buyers most want to hear. Because profiling and understanding your customer plays such a pivotal role in the cloning process, it also has a dramatic impact on customer acquisition. Following is a deeper look at those two concepts and how they work together. Customer Acquisition and Retention When you’re speaking to a new prospect, you’re talking to someone who has more to learn about you before making a buying decision. Figuring out how long it takes to make that decision is a complex process for you and your prospect, but your MAI is uniquely equipped to help determine that and to speed decision-making. You know that about 50 percent of a buyer’s journey takes place before your prospect ever comes in contact with your sales staff — people do their research long before they buy. You still have something to prove to them; if you do it well, you have a winning customer acquisition strategy. Your prospects have done their homework on you and with effective profiling; you are also armed with knowledge. Cloning helps you understand a few vital details about your prospects before you make contact. You already have your existing customers’ DNA, so you can find prospects whose marketing footprint matches most closely with that of the people who already buy from you. Customer retention must also be a high priority for any successful revenue-marketing plan. The DNA of your existing customer base extends far beyond demographics and behavioral scores. Developing a deep, thorough understanding of how your customers interact with you by assessing their specific interest in the products and... --- > The act of identifying and initiating the interest of a potential customer is essentially the first step your business—and every business—must go through before making a sale. B2B (Business to Business) lead generation programs identify ideal customers for a company’s services or products, then persuade them to purchase. - Published: 2021-03-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/6-successful-b2b-lead-gen-channels/ The act of identifying and initiating the interest of a potential customer is essentially the first step your business—and every business—must go through before making a sale. B2B (Business to Business) lead generation programs identify ideal customers for a company's services or products, then persuade them to purchase. What is a B2B Lead? The term given to those who have been identified as potential customers—those who are most likely to find value from your services or products—for your business are known as leads. B2B leads include marketing-qualified leads and sales-qualified leads. A marketing-qualified lead is one that is very likely to become a paying customer—someone who repeatedly visits your website, someone who fills out a form on your website, someone who downloads content from your website, or someone who signed up to attend a company event or webinar advertised on your website. A sales-qualified lead is a marketing qualified lead that has progressed to the point that it is deemed ready for engagement with your sales team. A sales-qualified lead is a lead that has shown clear intent to purchase your services or products. Such an intent could have been shown via telephone conversation with your sales team, a request for a demo of your services or products, a request for more information regarding your company's offerings, or a response to a message or email. Sales and Marketing Working Together is the Key to B2B Lead Generation Success It is necessary for sales and marketing departments to be closely aligned in this effort. On the sales side, lead generation may be split into two groups—business development managers and sales development representatives. Sales development representatives (SDRs) source leads, engage with those leads, and book meetings, while business development managers conduct demos, close deals, and generate business revenues. There are likewise two categories of marketers that focus their efforts on B2B lead generation—growth hackers focus on the generation of quick revenue growth and often work at early-stage startups, while demand generation marketers keep their focus on the entire cycle of B2B lead generation, nurturing leads along the way. How Important is Data in B2B Lead Generation? B2B lead generation is almost wholly dependent on sales and marketing-generated data. When that data is incomplete or inaccurate, then lead generation will not be successful. Not only is data fundamental for B2B lead generation, it is also fundamental to forecasting and analytics. Analytics based on complete and accurate data allows marketers to quickly determine whether B2B lead generation programs are falling short or succeeding, enabling them to make appropriate adjustments as needed. B2B companies that keep on top of their data, using it wisely in decision-making, are those that will be the most successful. Successful B2B Lead Generation Channels The key to successful lead generation is to plan, experiment, evaluate then adapt. It is also important to create accurate buyer personas. A buyer persona is a detailed description of an individual who represents your target audience. It is not a real customer, but a fictional... --- > In email marketing, personalization is key. Emails with personalized subject lines get higher transaction rates - six times higher, according to Experian - and according to Campaign Monitor, they're 26% more likely to be open than emails with no personalization. - Published: 2021-03-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/six-email-marketing-musts-for-2021/ After the havoc of 2020, businesses are trying to get back on track. New marketing strategies are being devised - and if your market-savvy, you'll want to employ the most up-to-date online marketing strategies to get back in the game. Consumer-business relationships are likely to be at the forefront of the new trends, and there is no better way to relationship-build with your global customer base in a post-pandemic world than via email marketing. Email marketing can quickly boost both your community's engagement - and ultimately, your company's revenue - getting you back on track after one of the strangest years on record. Read on to find out how. Make People Matter In email marketing, personalization is key. Emails with personalized subject lines get higher transaction rates - six times higher, according to Experian - and according to Campaign Monitor, they're 26% more likely to be opened than emails with no personalization. Just adding a name isn't going to cut it, though - hyper-personalization ensures that emails only supply customers with content that is directly relevant to them - or even feels like it was created specifically for them. How? You might ask. Segmentation is the key. The more segments you can create, the more personalized your content will feel. Divide your list by purchase history, browsing behavior, location, and more. Then, it's as simple as creating unique content that is relevant to each group. It's a bit more work-intensive, but the results will be envious. Create Interactions The only thing better than acting in marketing is interacting. Customers who are given the opportunity to interact with the marketing content you send them will feel ultimately more engaged than ones who simply read, then discard. Some types of interaction included animated buttons and CTAs, product carousels, surveys, polls, and user-generated interactive content. Shine Bright Colors evoke emotions and drive action. Psychologists often relate blue with tranquility, trust and security, while yellow brings about feelings of joy and happiness, for example. In US marketing trends, black often represents luxury or power. Using vibrant, relevant colors in your marketing emails drives engagement while simultaneously increasing your brand awareness and even your click-through rates. Engage, Then Re-engage Email engagement is incomplete without a re-engagement campaign to back it up. Re-engagement campaigns remind your customers about abandoned shopping carts, send exclusive discounts, or highlight related products to ones they almost or have already purchased. Usage trends show that customers often get distracted during the purchase process, and a simple email nudge is enough to get them back to their cart to complete that all-important sale. Transact Better A transaction email is a confirmation message sent to customers who took some sort of action on your website. These all-important emails have an open rate that's eight times higher than any other marketing email - so instead of letting them slide by unnoticed, you should be using them to increase engagement, sell, and upsell. Automate it All of this personalization is undeniably labor-intensive. This is why... --- - Published: 2021-03-12 - Modified: 2025-10-01 - URL: https://reachmarketing.com/blog/central-intelligence-and-data-governance-2/ The Cost of Bad Data Who’s in charge of your CIA? Who gets your CRM and your marketing automation system to synchronize with ease? Who defines your data dictionary? Let’s explore how bloated data costs you in real terms. One cost is direct; most CRM costs are defined on a per-name basis, and a database full of invalid names is like a property with vacant spaces to fill. If you’re the property owner, each of those unused spaces costs you money while returning no revenue. You can automate your data governance and synchronize your data using an automated API process based on time, events, data age, and data content. Automated data governance acts as a sort of property manager, ensuring that each of these spaces is filled where possible, and eliminated when necessary. By defining match codes, pieces of data that are used to index information, and conducting merge/purge operations with these fixed indices in place, a data governance strategy ensures that the only information your MARKETING AI® eliminates is the unwanted kind — duplicate names, invalid addresses, and other data bloat. Cleaner data from the outset populates your list with high-quality leads. Data doesn’t exist in a vacuum. It’s contextual, especially if it’s behavioral data. That’s why a MAS installation is not the same as implementation, and why even automated processes need a data governance manager (DGM) to set the rules of the universe in which your MARKETING AI® does its work. When properly set up and maintained, your MAS is an active participant in automated data hygiene and enhancement, not just a tool. A MARKETING AI® helps you and your DGM identify duplicate records, reduce bloat, and spot opportunities when the data landscape changes, as it inevitably will. Set Your Data Hygiene Rules Before you touch your current database, you need to define your standards for list hygiene. Your MARKETING AI® is a system that relies on reinforcement learning to understand its environment, so defining that environment accurately with a complete, well-constructed data dictionary is critical. Consider the following questions and use them to show your MAS which data matters most: What is your database’s current state of health? Is your database cleaned regularly throughout its existence, or is it long overdue for a thorough scrubbing? What are your minimum standards for deliverability? You may find, as many business owners do, that your records follow the 80/20 rule — that is, the 20 percent of your customers with the most complete records account for 80 percent of your sales. How complete must records be to stay in the database? Fragmentary records don’t give your marketing AI enough information to make decisions about how to nurture these leads. By cross-referencing records and filling in the blanks with data appends, your automation system is able to respond to what your customers need, giving them the right information at the right time. Where are your breakpoints for information recency and activity? In some industries, orders are large and infrequent. Others rely... --- - Published: 2021-03-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/central-intelligence-and-data-governance/ A painter needs a clean canvas. A chef needs a well-organized kitchen. Your creative team needs to work in a clean, well-organized space, and that comes from strong data governance. Identifying inactive or inaccurate records and purging them from the database is critical to effective marketing. To put it more plainly, you’re wasting time and money if you’re trying to send a message to someone who no longer lives at that address or works at that company. Your goal with data governance is complete data — not complex data. It’s easy to get trapped within the complexity of your data, especially when records are isolated. Today’s executives are being held to a higher degree of accountability that can only come from proper data governance. It’s no longer acceptable to measure results by the number of clicks or business cards collected. Quantity is no substitute for quality. Analog methods used in the past have given way to a new breed of executives who are laser-focused on profitable, quantifiable returns. To manage the information, you gain and make that knowledge actionable, it needs to be in one place. Over the past several years, the business world has experienced a revolutionary shift in the role marketing plays in an organization’s success. Take a good look at any business that has rocketed to the Fortune 500, and you’ll find a company dependent on three key factors: the centralization, normalization, and optimization of data — a process we call central intelligence alignment (CIA). Central Intelligence Think back to the last time you bought a new computer or smartphone. You probably couldn’t transfer all your information seamlessly and had to enter some of it by hand. Now take the complexity of managing that individual amount of data and extrapolate to billions of data points across multiple sales channels and millions of leads. How do you centralize information and make it useful for marketing and sales? How do you make that data actionable? A well-executed CIA strategy supplies your MARKETING AI® with what it needs to be fully functional. Using the CIA method means pulling all your separate silos of information together (centralizing them). Normalization then standardizes that information. Last, optimization focuses the business intelligence to create actionable insights, to allow seamless automation, and to transform businesses into innovators. Amazon, Facebook, Google, Nest, Netflix, Pandora, and Uber have all used this CIA strategy to vanquish their brick-and-mortar counterparts. Marketing has become the hub where finance, technology, information, and analytics intersect to build powerful new competitors. The CIO strategy underlies the highest level of growth and performance, revenue marketing. Revenue performance marketing replaces uncertainty with a model that confidently predicts a company’s future ROI that is scalable, repeatable, and sustainable. Centralization To have a fully functional artificial intelligence, you must start by centralizing that intelligence. It’s the nerve center that receives all the messages your leads are sending you about what they need to become a customer. When you’re able to process all these seemingly unrelated bits of... --- > B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing out business cards and flyers, or printing and mailing newsletters. Top Lead Gen ROI Channels - Published: 2021-03-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/b2b-lead-generation-what-you-need-to-know/ B2B lead generation is a valuable marketing strategy for sales and marketing teams, with worthwhile rewards when done correctly. Before the digital age, a “lead” was usually procured via referral from another customer, or through mail marketing efforts, or by handing out business cards and flyers, or printing and mailing newsletters. Today’s leads are most likely to come from a contact who submits personal information on a website, sometimes in exchange for a free resource (an eBook, whitepaper, discount, etc. ). Or through call to actions from email marketing campaigns. Leads have a “lifecycle,” from initial consideration through to an actual decision. The Types of Leads in the Sales Lifecycle Include: Simple Leads are new leads that have shown up on your radar for the first time. You may have gotten a lead’s information at a trade show. Or maybe the lead signed up to receive a free newsletter. The contact information about the lead is limited. It may be just an email address. Simple leads are identified early and will virtually always require significant nurturing and information from your marketing team to become a marketing qualified lead. Marketing Qualified Leads or MQLs include prospects that have clearly expressed an interest in your service or product. An MQL is also known as a “working” lead—a potential customer with whom your company will be instigating an active conversation. Under this umbrella, some of these leads may be considered “nurturing” leads, in that they may not be ready to purchase right now but have a serious interest for the future. A nurturing lead can be grown by sending information to the prospect, via a newsletter, a product reveal, or an upcoming webinar schedule, so they are well-informed once they are ready to purchase. MQLs can be identified by offering downloadable content in exchange for contact information that may include demographic or firmographic information about the lead such as company sales volume, employee size, or industry. Sales Qualified Leads or SQLs have expressed a serious level of interest in your services or products. SQLs are ready for a direct sales follow-up and are ready for your sales team to vet the SQL to determine further how close they are to purchasing. How Does B2B Lead Generation Occur? Now that you understand the different types of leads, let’s talk about how you generate those leads. Rather than focusing on a single type of lead generation, the most successful businesses use a specific (and unique to their industry and business), combination of activities. It’s good to remember that what works for one business—even a business similar to yours—may not work for your own business. The only way to determine the best way to generate B2B leads is by testing different methods and different campaigns. The types of lead generation you may decide to test include: Email Marketing. Sending out personalized messages with a clear call to action to a targeted list is a proven way to generate qualified leads. Website lead generation. Your company website... --- - Published: 2021-03-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-lead-generation-strategies-for-2021/ Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads. Every business understands the value of bringing in new customers for their business—new customers are essential to your business's growth and, in turn, to your business income. Knowing you need to generate leads and actually turning that knowledge into leads is a bit trickier. Fortunately, there are many different lead generation strategies that you can use to accomplish this goal, adjusting them to your specific business, industry, and clientele. Never forget that leads are the lifeblood of your business—without them, your business could eventually die. Before we get into the actual strategies for lead generation, consider the following: Never allow yourself to become complacent regarding lead generation strategies. Even if you have found a strategy that seems to work well for you, take the time and test other strategies—after all, using multiple strategies allows you to have more "funnels" and touch-points. Use funnels to build a B2B relationship rather than immediately demanding a conversion. While you should be focused on investing in lead generation, never forget your current customers—if you are only replacing customers who are leaving with new names, you may have a serious problem. Many marketers use proven lead generation strategies such as email marketing, direct mail, and telemarketing. Here are five more lead generation strategies to consider: Affiliate programs Google AdWords Free resource offers Referral programs Solid content marketing 1. Affiliate programs An affiliate lead is a type of pay-per-lead marketing; the advertiser pays the affiliate revenue based on the visitors or lead conversions. Affiliate programs are similar to referral programs but usually include prominent people in specific industries who then promote your particular products. Each time someone clicks on a link or uses a referral code to purchase your products or services, the affiliate earns a small financial incentive—a passive income stream. Affiliate programs benefit all those involved; you receive new leads and new clients, the affiliate receives monetary compensation, and users get products or services that meet their needs. Google AdWords allows you to connect with new, highly relevant leads online through search engine marketing. Paid ads are targeted specifically to those searching for precisely what you're selling, and the top results appear above organic results. Google AdWords allows your business to show up above many larger and more prominent companies—particularly when your chances are not great for competing organically in the search engines. There is, of course, a financial investment that comes with Google AdWords. The advantages are worth it. It is important that you choose your keywords carefully as Google AdWords relies heavily on keyword targeting to ensure your ads find their intended audience. 3. Free resource offers Offering a free resource—an eBook, a webinar, training of some sort, a white paper—in exchange for a user's contact information is known as a lead magnet.... --- - Published: 2021-02-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/ma-weekly-series-chapter-2-putting-marketing-automation-in-context/ Henry Ford didn’t invent the automobile, but he did something just as important: He pioneered the way to make it better, faster, and less expensive to build than anyone else in a suddenly burgeoning market. Because his factories could turn out identical, well-built Model Ts by the dozen, he almost captured the whole market from the outset. Today’s assembly lines are many generations removed from Ford’s. They feature robotic tools and computer controls to keep production moving in a ballet of grace and power, building hundreds of vehicles at the same time it would have taken Ford’s team to build a dozen. Automating simple processes and streamlining production has changed how we make everything, from cars to cakes. The same processes have their virtual counterparts in the marketing sector, making it easier and faster to guide new prospects from entry-level interest to an eventual sale. Marketing automation tools have taken the next step, making it possible to enhance lead generation, as well as nurture, leads through your marketing and sales funnel. Because each buyer’s journey is different, the way you guide leads along that journey must adapt to meet that prospect’s needs. AI has the potential to revolutionize the marketing industry in the same way that Ford’s assembly lines (or later advances in robotics) have, and then some. People aren’t cars, and their needs and wants change over time. A MARKETING AI® is adaptive, allowing you to serve your customers’ needs precisely — often even before they’ve given you their names. With automation, you go from expense marketing to revenue marketing as you race ahead of your competition. In this chapter, you’ll learn what marketing automation means for your bottom line and why early adopters are already moving ahead of their competitors. Marketing Automation in Motion We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and it’s one of the biggest reasons to automate. Leads enter at one end of the funnel and progress to an increasing state of sales-readiness until they become buyers. Marketing automation streamlines that process, facilitating your prospects’ transformation from new leads to established customers. At the same time, it delivers right-size content with the right amount of detail to stay just a step or two ahead of your prospects on their buyer journeys — far enough ahead to act as a guide but not so far that you lose sight of them. Before making their ultimate decision to buy, customers first have to become familiar with you, measure your offer against their budget and needs, and move through your sales department’s qualifications. At any stage during this journey, many otherwise promising leads drop out of the process. Marketing automation ranks these leads to let your marketing team and sales personnel conserve and convert them. Your sales department is probably the costliest part of your organization, yet too often marketing fails to qualify leads properly for sales. Divisions between sales and... --- > Every business owner wants to gain new customers and increase sales and revenue. How each business owner accomplishes this differs according to the industry, the company, and its individual business goals. Lead generation is usually included in a business's marketing plan to help gain new customers. - Published: 2021-02-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/lead-generation-is-important-for-your-business/ Every business owner wants to gain new customers and increase sales and revenue. How each business owner accomplishes this differs according to the industry, the company, and its individual business goals. Lead generation is usually included in a business's marketing plan to help gain new customers. While flashy advertising, commercials, and aggressive sales pitches were once the dominant forms of advertising that attracted buyers, today's buyers are more discriminating because they have the Internet at their disposal. In this new digital world, having a website is critical. Not only must it have a solid design and be fully optimized for search engines, but it must also continuously provide quality content that tells a story and is engaging. Your website, landing pages, and blogs must consistently offer informative, credible information to your visitors if you want to use them as a lead generation tool. Because we now live in a digital world, if you are not engaging in lead generation, your business will struggle to sell your products and services and may not show any growth. Marketers must focus on being found by potential customers, and then build relationships with them to become buyers. The process of connecting people to businesses online is made possible by search engines such as Google. Businesses can now target potential customers who are actively searching for a specific product or service, increasing the chance of them purchasing that product or service from you and not your competitor. The lead generation process develops the interest of a person in your product or service. It starts with them providing you with their contact details. This is often collected through forms on your website. Once you get this information, every potential lead should be nurtured, with your sales team taking the lead through your business sales funnel. Lead generation can take time, especially in the B2B buyers’ cycle, but it becomes exceptionally cost-effective when it turns prospects into customers. Following are four reasons why lead generation is important for your business: Translating leads to customers to profits. To show you just how important lead generation is, a significant number of B2B marketers spend more than half of their marketing budget on lead generation, with a goal of increasing sales. While organically building customer relationships is usually the better choice over the long-term, lead generation can offer a quicker way to increase profits and expand your business. It can produce a good ROI and is one of the least expensive marketing methods. Brand awareness generation. Brand awareness measures how well your brand is known within its defined markets. Your goal is to build relationships with prospects throughout the lead generation process. Your buyer's journey may begin on your webpage, perhaps when you offer a free resource (like an e-book, webinar, or discount) in return for the visitor's information. The nurturing process then follows that prospective buyer, giving you the opportunity along the way to create a trusting, credible relationship by showing the prospect that you are an expert in... --- > There are many different marketing automation options, each of which has its strengths. Choosing the right marketing strategy is critical and knowing as much as possible about your best options is essential to making that decision. Let’s look at what each of these systems must have to give you what you need. - Published: 2021-02-17 - Modified: 2025-10-01 - URL: https://reachmarketing.com/blog/marketing-automation-what-it-is-and-what-it-isnt/ Marketing automation is where data, content, and state-of-the-art technology meet, and investing in the right marketing tools now will mean the difference between leading your industry and being just another follower. There are many different marketing automation options, each of which has its strengths. Choosing the right marketing strategy is critical and knowing as much as possible about your best options is essential to making that decision. Let’s look at what each of these systems must have to give you what you need. A well-designed system captures leads, scores those leads to indicate where your best prospects are, streamlines content creation, handles omni-channel content coordination, develops marketing flows to lead buyers through their decision-making process, and analyzes data. You can find separate software that accomplishes some of these same tasks, but those tools don’t communicate with one another. They can’t give you the big-picture view that automation can. It’s important to note that omni-chan­nel marketing is not the same as multichannel marketing. Omni-channel is a multichannel approach to marketing that focuses on engaging with each customer or prospect through multiple marketing channels with a single voice to maximize recall and eventual conversion. It implies having complete knowledge of the ways all your marketing efforts perform and how that information will guide future business decisions. MARKETING AI® gives you benefits — scalability, predictability, repro­ducibility, and sustainability (SPRS) — that no other marketing system does. Scalability Marketing automation software offers full scalability, whether you’re working with an audience size of a few thousand leads or a few million. That’s important — even to smaller businesses, because successful small businesses won’t stay small forever. Your customers win, too, with a fully scalable system, because they get the attention they deserve, making your lead nurture program vastly more effective than it would be with conventional marketing techniques. The term sales pipeline is often used to describe how prospects flow in at one end of the funnel and move through the process, picking up more information and getting more input that helps them make a buy­ing decision. Like an actual pipeline, the conventional marketing pipe­line can only handle a certain volume. Too much traffic and would-be customers no longer get the information they need. These potential customers leak out of the pipeline because they aren’t nurtured with a steady feed of information. Automation turns a narrow, restrictive pipeline into a flexible, responsive pathway that accommodates as many customers as you feed into it. The same flow moves through your marketing funnel regardless of its volume, ensuring that the system grows with the company using it. Scalability is a must for revenue marketing. A smaller firm that outgrows its marketing strategy often loses what made it successful. But with an integrated, scalable automated system, it continues its initial success into the future. Predictability Marketing automation systems (MASs) deal in big data, crunching numbers that no single person or even team of data scientists could handle. Scientists use tools to manage and analyze huge volumes of data... --- > In this weekly series Marketing AI®: From Automation to Revenue Performance Marketing, you’ll learn much more about what marketing automation is, what it isn’t, and where it fits into a marketing strategy. - Published: 2021-02-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/ma-weekly-series-introduction-from-marketing-automation-to-marketing-ai/ Much of human history has been about developing better and more efficient tools. AI is designed to do the same thing for the mind that tools do for the body, improving our ability to see relationships, coordinate communications, spot opportunities, and assess risks. Marketing automation acts as such an effective force multiplier for your marketing efforts that it’s useful to look at the combination of your marketing team’s ingenuity and a marketing automation system (MAS) as the first steps toward a complete AI. MARKETING AI® perceives its environment and automatically triggers actions that maximize your company’s best chances for success. Marketing automation provides you with a complete, integrated, intelligent user interface that unifies your marketing, from lead generation to content coordination to analytics. It nurtures your prospects with the right information delivered at the right time and increases the speed at which qualified prospects convert into profitable customers. Implemented correctly, your MARKETING AI® adapts and creates ever-improving revenue performance by learning the processes, campaigns, content channels, and timing that increase success. In the past, it would have been impossible to know the sequence or combination of marketing materials that successfully converted a prospect into a customer. The Internet has provided a critical intelligence capability that allows computers to track and analyze both anonymous and known prospects’ behavior — how they found your company, the web pages they’re viewing, what’s resonating, and what they respond to — even before your sales team knows its leads’ names. The data that your AI uses to gain knowledge comes in at lightning-fast speed, and it goes through the process far more quickly than any human mind can. The Evolution of Marketing In the early days of marketing, prospective customers first learned about your product or service through separate, often disjointed campaigns that included space advertising, direct mail, TV, and outbound telemarketing campaigns. Once a prospect became interested, it was the job of the sales team to explain the benefits and differentiate the brand enough to make a sale. Sellers learned through trial and error which responses to different sales situations produced the best results. The human mind is very good at such adaptations, but even the best brains in the business couldn’t accurately correlate information about customers’’ behavior and demographic data with marketing techniques. To do that required a technological leap forward. Sales and marketing departments have also undergone a huge shift in the amount of information they have to manage. What may have been possible when a business received a handful of sales leads each day is no longer viable because companies process thousands or even hundreds of thousands of buy signals each day—many times faster than the organization sales teams can adapt to. As a result, sales and marketing teams have become overloaded. The information revolution swept through countless industries, but few have been as completely transformed as marketing. Instead of the top-down, one-way model of communication with almost no visible feedback from customers that was the marketing model for decades, businesses... --- > Some of the major advantages of implementing email marketing into your advertising strategies include: Mobile users are easily reached through email, with a large percentage of adults accessing their emails almost exclusively from their phones. Unlike texts, there are no charges to the consumer associated with emails, and emails allow much more space for content than texts. Business owners can stay connected with their customers through email more personally than through social media. When email marketing is used thoughtfully, in-store sales can be significantly driven via email coupons and specials. Those who use email marketing successfully know how easily emails can be customized and personalized. Perhaps the best advantage of email marketing is that it is inexpensive compared to other forms of advertising. Small businesses on a tight budget will especially appreciate this aspect of email marketing. It’s easy to get started with email marketing, so there is virtually no reason not to take advantage of this tactic. - Published: 2021-01-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-marketing-is-still-effective/ Even with the advances in communication technology like SMS messaging, email marketing remains a viable, profitable business strategy. But, as with all marketing, it is critical to send out content that is relevant to your recipients. Consider that sentence carefully—"so long as you are sending out content that is relevant to your recipients... " Herein lies the end determination of whether your email marketing campaign will be effective. If you send email content that is of little or no interest to your recipients, those emails will die a quick death, sent with one stroke to the trash file. Email marketing uses email to promote your product or service, engage with potential customers, and develop a deeper relationship with current customers. Let's take a look at some of the most recent email marketing statistics: 59% of Hubspot's email survey respondents say marketing emails influence their purchase decisions. The ROI on email marketing remains strong—for every $1 you spend on email marketing; you can expect a return of $42. Emarsys says email continues to be the main driver of customer retention and acquisition for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. Email marketing remains the third-most-popular distribution channel behind social media and company websites. According to GetResponse, the average "open" for a welcome email is 82% To get an even higher open rate, it has been shown that emails with a personalized subject line are 50% more likely to be opened. A Campaign Monitor study revealed that marketers who use segmented campaigns note as much as a 760% increase in revenue. According to Omnisend, companies that sent three "abandoned cart" emails to customers who placed items in their cart then failed to checkout received 69% more orders than companies who sent only one such email. Emails that include a video have been found to increase click rates by 300% Almost half of all consumers polled said they welcomed promotional emails from their favorite brands—so long as those emails only came once a week or so. Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses. As you can see by these statistics, email marketing is still an important marketing channel. It's one of the top ways to reach your audience, and it can improve sales and bring in new leads. What Are Some Advantages of Email Marketing? Some of the major advantages of implementing email marketing into your advertising strategies include: Mobile users are easily reached through email, with a large percentage of adults accessing their emails almost exclusively from their phones. Unlike texts, there are no charges to the consumer associated with emails, and emails allow much more space for content than texts. Business owners can stay connected with their customers through email more personally than through social media. When email marketing is used thoughtfully, in-store sales can be significantly driven... --- > B2B lead generation is necessary to help your business attract a consistent flow of prospects into the sales funnel. A recent survey shows 61% of marketers consider generating traffic and leads as their top challenge. - Published: 2020-12-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-is-a-lead-generation-strategy/ The Internet has caused traditional marketing strategies such as direct mail, advertisements, and cold calls to become less effective over the last 20 years. B2B marketers have shifted marketing dollars to digital channels, which calls for more strategic ways of doing business. Sales funnels are also getting longer and more elaborate, and the B2B customer has evolved and become more proactive and less receptive to intrusive communication. All these developments call for a new approach to business marketing. Growing global competition and more informed customers make it harder to win over new customers. B2B marketers have more work cut out to bring in clients and build a stable sales cycle. One report shows that 98% of website visitors aren't ready to buy, highlighting the challenge you face as a marketer. B2B lead generation is necessary to help your business attract a consistent flow of prospects into the sales funnel. A recent survey shows 61% of marketers consider generating traffic and leads as their top challenge. To overcome this challenge, you need a lead generation strategy. This post explores what B2B lead generation is, what it constitutes, and looks at tips to help you create the best plan. Understanding Lead Generation It's important to understand what lead generation entails before building a strategy. B2B lead generation is a process through which you first attract prospects to learn more about your products and services and then guide them through the sales funnel, with the end goal being converting them into customers. A sales funnel is the marketing term for the journey potential customers go through to make a purchase. There are generally three stages to a sales funnel, usually known as the top, middle, and bottom of the funnel. However, these stages may vary depending on a company's sales model. Let's take a look at an example of lead generation. You create a company website and want website visitors to become customers. You optimize your website for search engines so that potential customers can first find your site. Search engine results are your first connection and hopefully you appear on page one in the top positions which have the highest click-thru-rates. To learn more about your website visitors, you provide an informative white paper on your website, which requires the visitor to fill out a form with basic contact information to view the white paper. With the proper nurturing of this contact information received, you could turn this website visitor into a potential long-term customer. Customers have become increasingly complex and sophisticated, and they know much more about your products and services before you even engage with them. This necessitates careful nurturing by both the marketing team and the sales team to ensure they don't lose interest along the way by providing useful and engaging content about your products and services, with a personal touch. Building a Lead Generation Strategy While marketers agree on the importance of lead generation, many still get it wrong. One of the weak links in B2B marketing... --- > In today’s rapidly changing global B2B marketing landscape, lead generation is critical. In business to business (B2B) marketing, you have to generate a regular flow of leads to gain revenue. Any lapse in lead generation affects revenue streams and can hurt your company’s bottom line. B2B Lead Generation Tips & Tactics for 2021 - Published: 2020-12-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-are-the-top-channels-of-lead-generation/ In today’s rapidly changing global B2B marketing landscape, lead generation is critical. In business to business (B2B) marketing, you have to generate a regular flow of leads to gain revenue. Any lapse in lead generation affects revenue streams and can hurt your company’s bottom line. The prominent role of lead generation in B2B marketing has led to increased spending. 53% of marketers say they spend at least half of their budgets on lead generation. Another study shows that companies that nurture leads generate 50% more sales. A recent report says B2B lead generation is the biggest challenge for 61% of marketers surveyed. There are many lead generation tactics available, and new tactics come into play every year. It is essential to find the best channels to market your products and services in ways your customers want to engage with you. This post explores types of lead generation that you can leverage for your B2B lead generation efforts. Inbound Vs. Outbound Lead Generation Business to business marketing continues to evolve with new techniques and approaches emerging. Lead generation falls into two categories: Outbound lead generation Outbound marketing involves a company initiating the conversation and sending its message out to an audience. Examples of outbound marketing include more traditional marketing and advertising forms such as TV and radio ads, print advertisements, tradeshows, cold calling, and email. Through outbound lead generation, you push your message out, hoping that you’ll catch the attention of potential customers. You don’t first assess the intent of the target audience, and this has led to the use of the term ‘interruptive marketing. ” Outbound techniques are fast to deploy, and this made them popular for targeting the mass market. You don’t wait for the leads to opt-in to any advertising campaigns you have. Instead, you proactively reach out whenever you think there might be interested customers. Top 66 B2B Lead Gen Tactics for Businesses Inbound Lead Generation The advent of internet technology and the shift to digital has revolutionized business marketing. Your B2B customer is not the same as the one from two decades ago. Today, you have more Millennials in charge of businesses, and these are your target customers. More importantly, your target audience is more aware of their market, products, services, and much more. In this rapidly evolving marketing environment, you have to adapt your strategy fast or lose out of the market. This approach contrasts with outbound lead generation in that marketers work to bring leads in instead of going out after them. Here, leads have more say on how they interact with your business, and they do so on their accord. The best inbound lead generation is targeted. Targeting is the process of narrowing down your ideal customer. As a marketer, your role is to encourage these prospective clients to continue interacting with your business throughout the sales pipeline until they make a purchase and beyond. Inbound techniques entail creating content and strategies to attract visitors to your site and turning them into leads... --- - Published: 2020-05-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/free-webinar-for-healthcare-marketers-post-covid-19-strategies/ If you missed our webinar please register here to watch ON DEMAND. As restrictions begin to ease and our nation gradually transitions to a post-COVID-19 world, how do you plan to address the pent up patient demand and messaging moving forward? Patients are now hyper-focused on messaging, stability, and accuracy before planning their elective procedures. Make sure you are ahead of the curve. Watch our 7 Keys to Successful Post-COVID-19 Healthcare Marketing webinar now available on-demand. The 7 keys to successful Post-COVID-19 healthcare marketing: 1. Community Outreach - Inform community of facility status, updates, and current events 2. Market Segmentation - Achieve demographic and socioeconomic targeting through personalized messaging. 3. Intent-Based Segmentation - Send the most relevant content created from audience scoring customization 4. Brand Integrity - Improve and maintain data quality and accuracy 5. Single Source of Truth - Deliver the right message and service to the right audience at the right time 6. Marketing Ecosystem - Integrate platforms to create the ability to communicate across multiple channels 7. Results Measurement - Ensure you and your team are getting credit for your hard work Watch this webinar and learn about the marketing strategies you need to implement to move beyond COVID-19 and be ready for the challenges ahead. Register here --- - Published: 2020-01-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/2020s-top-marketing-trends/ It’s time to unveil the top 2020 Marketing trends that will shape the way you do business in the coming year. From chatbots to personalization, marketers will be looking to access the relevant data and technology in order to deliver the ‘me’ experience consumers are after. So without further ado, let’s look at the top Marketing trends that will help you stay ahead of the curve in 2020. Artificial Intelligence is changing the face of marketing Marketing as we know has been irrevocably changed by the unprecedented speed and large data processing volume capacity that only AI can provide. MARKETING AI® allows marketers to unlock hidden insights that humans alone cannot, shedding light on consumer behavior, trends and critical data points that are driving to more effective customer insights, personalization, and automation. The improvements that MARKETING AI® affords in response times to customers and leads alone are changing the way businesses communicate, directly affecting ROI. Predict how customers will behave in the future, determine when is the best time of day to communicate with prospects to drive sales and respond automatically with a smart algorithm that saves time and resources. Artificial intelligence is leading the charge in helping you leverage and service your existing customers, as well as allowing brands to implement new lead optimization strategies to grow your business. What is predictive analytics? Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning, that analyze current and historical facts to make predictions about future or otherwise unknown events. Predictive Analytics for better customer experience Being able to predict what customers will ask for and need invariably results in a higher caliber customer experience across the board. The role of Predictive Analytics in understanding customer behavior helps to shine a light on what customers will be needing and wanting based on their current actions. From assisting customer search to determining how best to reach out to your audience, Predictive Analytics enables marketers the opportunity to best serve their customers based on how they actually behave. Customer Centric Marketing For the last few years, personalization has been at the forefront of customer-centric marketing activities. However, in 2020 AI and Machine Learning will take that one step further, unlocking an entirely new view into the habits, desires, activities, and purchasing preferences of customers. Today, customer-centric marketing takes the guesswork out of how best to reach and service your customers through the utilization of customer data in an actionable way. Focusing on Meaningful Data It’s not just the technology that drives innovation. Rather, it’s access to meaningful, actionable data and insights to drive ROI that will be the legitimate game-changer. Your insights are only as powerful as the data you’re garnering them from. With the improvement in data mining and visualization within the marketing industry, it’s the ability to see how these insights can be laid out that will dig up even further insights into how best to tap into customer-centric marketing views. Gone are the days... --- - Published: 2019-11-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-in-a-form/ Your landing page copy is what visitors notice, but your form design can either send your response rates soaring or leave them flat. Form design is the heart of your landing page, so make it easy to find, simple to use, and thorough enough to give you as much vital information as your landing page visitors will share. Once you’ve put in the work to draw them to your landing page, they must also stay long enough to fill out the form. Ask the right questions and help leads out with answers whenever possible. (more... ) --- > Like any element of your marketing strategy, events, webinars, and tradeshows lend themselves well to audience segmentation by demographic, firmographic, behavioral, and contextual data. You already have some information about leads at an event or tradeshow from the fact that they’re there at all (a strong behavioral signal of interest), and from their attendance. Let’s take a look, then, at how marketing automation ranks leads generated from tradeshows and puts those rankings in the context of the Lead Lifecycle. - Published: 2019-09-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/lead-lifecycle-events-webinars/ Like any element of your marketing strategy, events, webinars, and tradeshows lend themselves well to audience segmentation by demographic, firmographic, behavioral, and contextual data. You already have some information about leads at an event or tradeshow from the fact that they’re there at all (a strong behavioral signal of interest), and from their attendance. Let’s take a look, then, at how marketing automation ranks leads generated from tradeshows and puts those rankings in the context of the Lead Lifecycle. Marketing automation (MARKETING AI®)sets up three possible progressions (levels of engagement), each of which has its own nurture track: Attendees – Just by having attended a tradeshow, prospects have an ideal customer profile and are promising recipients of your marketing This group includes everyone who signed up for the tradeshow and these leads count as marketing-accepted leads. They’re in the general neighborhood of your target audience, but they need some screening and nurturing before they’re ready for more in-depth information. Marketing automation uses this information to send engaging email invitations to enter a drawing to win a free prize, receive a free consultation, or see a demonstration of your product. Booth Visitors – These leads not only attended the exposition but also stopped by your booth to pick up literature, scan their ID card, or drop a business card in a prize jar. Because you know they stopped at your booth, you and your MARKETING AI® can assume they know your brand and something about you. At this point, these leads roughly parallel the MQL stage of the Lead Lifecycle. By using this information, it continues the nurture process by sending a follow-up email thanking them for their interest and entering them into the weekly MQL-email nurture stream. Engaged Leads – People who take the time to talk to your representative at the tradeshow know enough about you to actively seek out more information. They’re highly engaged with your brand, and depending on the conversation you have with them, they may be sales-accepted or sales-qualified leads (SAL and SQL on the Lead Lifecycle chart. These are more than prospects, they’re Your AI assists by immediately sending an email, thanking them for their time and scheduling a follow-up call to close the sale. It’s this third level of engagement that counts as a success to your MARKETING AI®. Until leads reach that point, they’re placed in the appropriate nurture track designed to supply them with the content they need to get there. By the time your representative speaks with a lead at a tradeshow, your MAI has already amassed a great deal of information about that person so you can give relevant answers and guide the conversation. You can have meaningful conversations with prospects, even if you haven’t met them face to face, by using webinars, which generate between 20 and 40 percent of B2B companies’ leads — it’s critical to handle them well. From preregistration to sign-ups to the event itself to future downloads from new leads, a Marketing AI turns... --- - Published: 2019-08-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-announced-it-has-acquired-unreal-web-marketing/ Pearl River, NY, April 3, 2019– Today, Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design, and digital analytics business. UnReal Web Marketing will remain a separate company and help power the strategy and software behind Reach Marketing’s SEO, PPC, social media, User Experience (UX) and marketing automation programs. Greg Grdodian, CEO at Reach Marketing said, “We’re very pleased to add UnReal Web Marketing to our corporate family. They’ve quickly become a respected provider, earning a stellar reputation as a leading specialist in local and national search solutions, including Search Engine Optimization, Pay Per Click, Social Media, Web Design and E-Commerce marketing. ” “Marketers’ singular pressing need today is for profitable growth using optimal technologies. We’re excited to offer clients our combined resources and value-added technologies backed by the strong management team we’ve built together,” says Wayne Roberts, Reach Marketing’s President. Roberts added “Working with UnReal as it becomes part of Reach Marketing’s performance marketing agency will expand our mission critical services and help us deliver key search expertise and technologies to our customers worldwide. ” David Montalvo, UnReal Web Marketing’s original founder will continue as the company’s VP, Web Marketing Services to lead its next stage of growth. He stated, “I’m very impressed with Reach Marketing’s deep technology and management bench, and the deliberate steps it has taken to become a leader in enterprise-scale technology solutions. Our position in the marketplace coupled with massive growth within search and social provides a quick path to expand the business. I’m looking forward to working with their talented team to provide innovative search solutions to its customers and help them achieve greater success. ” The new company will be known as UnReal Web Marketing, a Reach Marketing Company. For more information about Reach Marketing and the company’s full range of data enrichment, lead generation, email marketing, database architecture, SEO/PPC, web design and sales and marketing automation solutions, contact Greg Grdodian Greg. Grdodian@reachmarketing. com or call 1. 855. TO-REACH. # # # About Reach Marketing Based in New York, Los Angeles and Miami, Reach Marketing ranks among the largest independent providers of customer data platforms, full-service email marketing, and search automation solutions helping to drive web and mobile traffic and engagement for leading brands worldwide. Reach Marketing is a customer-driven, omni-channel marketing firm fueled by best-in-class technology supported by its proprietary MARKETING AI®. Reach Customer Data Platform solutions enable marketers to acquire and retain customers using effective digital marketing channels, improving user experience through web design and full-service email marketing, data enrichment assets, CRM, marketing automation and ROI analytics. Reach customers include leading brands in the E-Commerce, Health Care, Financial Services, Wholesale, High Tech, Training, and Media industries. Reach Marketing and MARKETING AI are registered trademarks of Reach Marketing, LLC. --- > Price – Other than the email list you use, price can have the greatest overall impact on your results.Subject Line – The first thing your email recipients see, your subject line can be tremendously influential for open rates.“From” Name – Readers use the “from” name on email to screen what they open in the same way they use Caller ID to screen their phone calls.Day of the Week – You probably don’t follow the same routine on a Monday as you do on a Friday, and neither do your prospects. By multivariate testing with mailings, you can find the days on which your audience is most receptive.Time of Day – Do your email messages perform better when your customers see them first thing in the morning, just after lunch or in the evening?Frequency – The right email marketing strategy hits the sweet spot of contacting customers enough to remain in their minds but not enough to be perceived as spam.Image-Rich versus Text-Rich Mail – Are your prospects interested in reading your message, or are they primarily visual? Do your products lend themselves to descriptive features or appealing images?Short versus Long Copy – Longer emails aren’t always more effective. Some recipients respond best to short, to-the-point messages; others prefer a more detailed explanation of features and benefits.Image Size – For products that have intricate details or plenty of visual appeal, a picture may be worth a thousand words.Links versus Buttons – Buttons are easier to see, but links are embedded within copy that puts them into context. Which is best for your prospects? Test and find out! - Published: 2019-07-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/top-23-a-b-testing-elements-for-email-marketing-campaigns/ If brilliant creative is the art of marketing, then testing is the science. It’s the essential ingredient that determines the perfect combination to deliver the right message to the right audience at the right time. Through testing you’re able to tune your message to the proper channel, which in turn leads to stronger brand identity, greater relevance, and better customization. When you speak your customer's language, you’re more likely to receive a positive response, whether you’re asking them to buy or simply convincing them to share their email address or open your email. The number of elements you can test is far greater than even a comprehensive list could name. However, years of testing have shown that the following factors have the greatest influence: Price – Other than the email list you use, price can have the greatest overall impact on your results. Subject Line – The first thing your email recipients see, your subject line can be tremendously influential for open rates. “From” Name – Readers use the “from” name on email to screen what they open in the same way they use Caller ID to screen their phone calls. Day of the Week – You probably don’t follow the same routine on a Monday as you do on a Friday, and neither do your prospects. By multivariate testing with mailings, you can find the days on which your audience is most receptive. Time of Day – Do your email messages perform better when your customers see them first thing in the morning, just after lunch or in the evening? Frequency – The right email marketing strategy hits the sweet spot of contacting customers enough to remain in their minds but not enough to be perceived as spam. Image-Rich versus Text-Rich Mail – Are your prospects interested in reading your message, or are they primarily visual? Do your products lend themselves to descriptive features or appealing images? Short versus Long Copy – Longer emails aren’t always more effective. Some recipients respond best to short, to-the-point messages; others prefer a more detailed explanation of features and benefits. Image Size – For products that have intricate details or plenty of visual appeal, a picture may be worth a thousand words. Links versus Buttons – Buttons are easier to see, but links are embedded within copy that puts them into context. Which is best for your prospects? Test and find out! Number of Links – Ideally, your email should make it as easy as possible for the recipient to take action, and one way to ensure that is to provide plentiful links. Too many links, however, can overwhelm the page and resemble spam, so knowing where to draw the line is key. Unsubscribe Message Placement – Where and how this link appears can influence readers’ decisions. We recommend placing the unsubscribe message at the bottom of the page. Subject Line Personalization – In some industries, placing the recipient’s name in the subject line is an eye-catching way to differentiate your message from... --- - Published: 2019-06-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/content-for-reaching-leads-at-different-sales-funnel-stages/ It's vital to deliver the right information at the right time and content marketing is where it matters most. Give prospects too much information early in their buyer’s journey, and they aren’t ready to make use of it. Deliver too little content in the middle and end of the funnel, and you lose their interest. Your marketing automation system (MARKETING AI®) plays a critical role in establishing the right nurture track for your leads, then in catering to them with the right information for their stage of the buying journey. (more... ) --- - Published: 2019-05-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-you-need-a-full-service-email-marketing-agency-stat/ Full Service Email Marketing Although search marketing is currently the hot form of marketing, and traditional media practices still have a solid niche, email marketing continues to drive impressive results and is arguably the most profitable means of marketing. Studies show that email marketing attracts more business, thereby creating more opportunities and generating a better return on investment. When your organization uses strategic email marketing programs, you can create deeper relationships with a wide targeted audience to attract and nurture new prospects and keep existing customers interested. Benefits of Email Marketing Let’s take a look here at five of the primary advantages of using email marketing strategies: Reach More Recipients with a Universal Platform – While most businesses have social sites like Facebook, Twitter and LinkedIn, the majority of your contacts still use email as their primary method of communication and marketers say email is their most effective channel in generating revenue. Gain Ability to Target Audiences – The days of “spray and pray” advertising are over. Marketers can no longer get away with just sending out a general message and hoping it hits the mark. With email, the audience you target should receive content that’s tailored to address their specific pain points and suggest tempting solutions. Achieve Desirable Scale of Distribution – A major advantage email has over all other channels when it comes to prospecting is the cost-effectiveness and speed of sending a message to a large group of people at once while maintaining a sense of personalization. Keep Trackable Records of Correspondence – Email is a great way for you to collect digital records of all correspondence with your business contacts. They help you cut down on outdated paper filing systems and are easily searchable for quick reference. Increase Brand Awareness – Each time you send an email, you’re giving prospects and customers exposure and insight to your brand. When you incorporate smart design, helpful content and on-point strategies, you’ll consistently engage with your target and build value for your organization. As you can see from the list above, the importance of including email campaigns in your marketing mix is a given. However, if you want to survive in today’s increasingly competitive digital marketing atmosphere, you must go further and embrace email automation. Understanding Email Deliverability and Why It’s Crucial for Your Success As we’ve seen so far, email marketing is a highly effective tool that plays a key role in attracting customers and moving them through the buyer’s journey. The problem is that you can only achieve that goal if the emails you send actually reach their inboxes and inspire prospects to take action. “Deliverability” refers to the percentage of emails you send that land in the inboxes of your intended recipients. Your email-sending IP reputation is critical to your email marketing success as it directly affects deliverability. Even one innocent misstep can be disastrous for your sending reputation and your brand. When it comes to deliverability, engagement and email accuracy are the top factors used... --- > Data warehousing is changing quickly – especially with the cost-saving, flexible option of cloud vs. on-site storage. Now top companies are gathering data from many different data sources/streams/bases and importing it into their own powerful, cloud-based, Data Warehouses. - Published: 2019-04-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/custom-built-data-warehouses/ In this constantly evolving digital marketplace, we’re gathering more data than ever before. The problem is, the more data we get, the more we need help sorting it, storing it, and analyzing it to make our organizations better at targeting prospects, improving processes, making sound business decisions, and increasing profits. It’s difficult for businesses to handle and analyze all the information they’re receiving through digital and automated sources. In many cases, the sheer amount of data can be staggering – even overwhelming. If you’re producing unique data daily, simply storing the information you’re collecting in a database is nowhere near adequate. It’s time to step up your data collection/storage/analysis capabilities with a custom-built Data Warehouse. Evolving Technology Data warehousing is changing quickly – especially with the cost-saving, flexible option of cloud vs. on-site storage – and it’s getting better all the time. In the past, unwieldy on-site Data Warehouses required IT teams to estimate how much storage and computation power would be necessary, but if they erred, projects were delayed, budgets took hits, and it all negatively impacted business. They were also prohibitively expensive so only the largest, wealthiest companies could afford it. With the advent of the Cloud, now organizations don’t have to purchase hardware and they only pay for as much storage as they need, when they need it. Now top companies are gathering data from many different data sources/streams/bases and importing it into their own powerful, cloud-based, Data Warehouses. Database vs Data Warehouse Let’s start by talking about the difference between the two options... Database: Simply put, a database is an organized collection of data from a limited number of apps and sources. Reporting and analysis can’t be performed across very large data sets with data from multiple sources, and performing a separate analysis on each data source is inefficient and cost-prohibitive. Custom-built Data Warehouse: This is a database, or group of databases, that are custom-designed to collect, store, filter, retrieve, and analyze large collections of data. Data warehouses are used for aggregating data from many different data sources, and enabling the use of that data for personalization, visualization, reporting, and analysis. Business leaders rely on select, filtered information and reports from Data Warehouses to guide management decisions. How it Works A data warehousing environment usually consists of: Data sources: Data is gathered from operational systems, such as your CRM, legacy systems, ERP, Excel, financial apps, etc. Data transformation: After data is collected, the Extract, Transform, Load (ETL) process begins. This is where the data is discovered, cleansed, enhanced, normalized and unified. The warehouse: This is the location where the data is stored Data warehouses are optimized to retrieve data to assist users with analysis and reporting. The data records within the warehouse contain details to enable filtered searches. Once the data is collected, cleaned, sorted and stored, data analysis tools such as Business Intelligence (BI) software access the data within the warehouse. You can also opt to have your Data Warehouse feed decentralized systems called “data... --- > If you are communicating with your customers via email, you already know that email marketing is one of the best ways to reach your target audience, and it has the potential to generate the largest return on your marketing investment. It’s direct, immediate, trackable, measurable and effective. And, email is the third most influential source of information for B2B audiences, just behind colleague recommendations and industry thought leaders. (Content Marketing Institute’s 2017 B2B Benchmarks, Budgets and Trends) - Published: 2019-03-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/renting-a-business-email-list/ You’re launching a new product and you need to get the word out to buyers who would be very interested in hearing more about it. Or you’re hosting an online seminar and need to reach a targeted audience who could greatly benefit from the information you have to share. Or you’re exhibiting at a tradeshow and need to reach out to potential attendees to let them know you’ll be there and are scheduling product demos. Question: How do you reach qualified prospects in addition to your current customers for your product or service? Answer: You rent that quality, targeted business email list that’s already established, pre-qualified and ready for your email campaign. Email Marketing is Effective If you are communicating with your customers via email, you already know that email marketing is one of the best ways to reach your target audience, and it has the potential to generate the largest return on your marketing investment. It’s direct, immediate, trackable, measurable and effective. And, email is the third most influential source of information for B2B audiences, just behind colleague recommendations and industry thought leaders. (Content Marketing Institute’s 2017 B2B Benchmarks, Budgets and Trends) There will be times when you want to increase your customer base. That’s where renting email lists comes in —and this can generate solid results for your business. In this article you’ll learn what business email list rental is and what information you need to choose the best email lists to rent. What is Email List Rental? Very simply, when you rent a business email list, you pay a third party to use their customer list for a one-time email blast, unless you pre-negotiate for additional email transmissions. With a rented business email list, the owner of the list agrees to send your email message to their customer list on your behalf. You supply the copy, design and subject line, and they do the rest. You will not be able to view contact names, email addresses or other contact information, but you will be able to review a datacard (more on that later), which provides important audience targeting information about the list. Once you agree on the list you want to rent and provide your creative, the owner will transmit your email campaign. What’s the Process? The process to rent a list of business emails and send an email is straightforward: You write the copy and create the html design for the email that you wish to send. You choose the number of recipients you want to receive your email. You provide a sample of your message to the list owner for approval, and sign a list rental agreement. Note: List owners will generally not approve competitive offers to their customers. You provide the list owner the date and time you want to transmit the email. You provide your suppression file that contains email addresses that you do not want to email to as well as your unsubscribes to the list owner. Then comes testing. You are... --- > Outbound Marketing Benefits. If you suppose outbound marketing has fallen from favor, and associate the tactics that are used today with those of a few years ago, we say to you with 100% certainty that successful companies are leveraging it. According to 5 Myths About Millennials and Mail, 82% of millennials view messages printed on paper as more trustworthy than digital. This is direct mail: a physical and tangible medium which refers to the sending of promotional materials to customers. - Published: 2019-01-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-pillars-of-outbound-marketing/ If you suppose outbound marketing has fallen from favor, and associate the tactics that are used today with those of a few years ago, we say to you with 100% certainty that successful companies are leveraging it. For example, our client Delta Dental, the largest dental plan system in the United States, grew their reach by 225,000 by isolating their messaging directly to their prime audience through a perfect cadence of email and display advertising. When an outbound marketing campaign is carefully planned, developed and executed, it works. What is Outbound Marketing? In outbound marketing, marketers initiate the conversation between the seller and the potential buyer. Leading companies have realized that outbound marketing is no dinosaur, and combining direct marketing, telemarketing, and email marketing has proven to be effective - the process of casting a wide net and reeling in the prized marlin. The customer hasn’t raised their hand: they never said, “send me more information. ” Instead, the company reaches out and engages. The Big Three of Outbound Marketing According to 5 Myths About Millennials and Mail, 82% of millennials view messages printed on paper as more trustworthy than digital. This is direct mail: a physical and tangible medium which refers to the sending of promotional materials to customers. And, while business leaders have learned that the telephone can be used in a non-invasive way to engage with prospects (not necessarily for closing, but nurturing), they vouch that telemarketing is the fastest way to generate new opportunities. Then there is email. Email holds the ability to create valuable, personal touches – at scale. It is immediate, direct and trackable, making it the most popular way businesses communicate with customers. Commonly referred to as the king of communication, email has the highest engagement of any channel with at least 91% of consumers checking their email inbox every day. It is an easy method of communicating to a wide audience. If you’re looking to build trust, brand awareness, and lead generation, email campaigns are the go-to method for achieving this. In practice, you can’t wait for new customers to find you. You need to be more aggressive and attract them through regular communications. Because many of your prime prospects don’t know about your company and your products and services, a comprehensive strategy that incorporates direct mail, telemarketing, and email campaigns is a key vehicle for which to attract consumers to increase sales. That’s what outbound marketing is all about. The Role Data Plays in Outbound Marketing Business development and growth starts with one contact. The more contacts you have, the more effective you are. And, the richer the data, the better. Contact records that contain email, phone, and postal address, as well as firmographic/demographic data, present a far more nuanced look at leads, giving superior conversion rates to contacts with only a name. When you marry direct mail with telemarketing and email you can significantly increase your response rates. Clean and accurate data is key. Data that is exact, and rolled... --- - Published: 2019-01-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-compelling-reasons-to-avoid-in-house-email-strategy/ Why an Email Marketing Agency Partner Will Give Your Brand a Competitive Edge Delivering personalization. Being disruptive. Breaking through the clutter. Being bold. These are just a few of the hundreds of phrases buzzing through the heads of anyone tasked with marketing a modern-day brand. Gone are the Mad Men-era days of poring manpower, resources and creativity into one impactful ad campaign that will drive awareness and revenue for months to come. Since those glory days, marketers have gradually had to embrace all new forms of communication that have emerged – television advertising, email communication, digital marketing, SEO, PPC, and social media, to name a few. In fact, marketers today have hundreds of options to spread the word about their product or company. So, wherever does a driven marketing pro begin? What tactics should a brand bet on that will yield the best results? One of the most effective forms of communicating with your audience is through a tactic that’s been around for decades – email marketing. To this day, a consumer’s inbox is one of the best ways to build your brand, generate site traffic, produce leads and generate sales. This makes the inbox a sacred place. Once a brand has captured the trust of a consumer – enough for that person to allow them into their email space – it’s up to that brand to serve useful, relevant and valuable content on a regular basis. In short, if you don’t have an email marketing strategy, it’s time to explore one ASAP. Once you begin, it’s essential to deliver a personalized experience, always improving and always exploring ways to be more sophisticated. Before embarking on any email marketing initiative -- whether it be establishing an email communication strategy and platform to finding opportunities for creative optimization – it’s essential to ask yourself this: do we have the expertise to conduct this in-house or do we need the help of an agency, one that has full service email marketing capabilities? Answering this question proves to be difficult for many brands. While keeping the work in-house may seem appealing and budget friendly, many find they lack the time, resources or expertise to execute to the fullest potential. Many of our clients recognize the importance of email marketing to their brand; however, when they’ve tried to implement or execute it themselves, it requires a more knowledgeable team with greater resources and therefore is never truly optimized. Here are just a few of the benefits of outsourcing your email marketing to an agency partner: They know exactly what works – and what doesn’t. One of the great benefits of working with a full-service marketing agency is they’ve worked with clients across industries. They’ve been privy to different campaigns and product launches, and they know what resonates with different audiences. Agency teams are a wealth of knowledge. A marketing agency that knows email marketing will have great ideas on email strategy, creative, personalization, content, campaign analysis and overall ideas for optimization. Delivering creative copy... --- > 2019 marketing automation trends. Let’s take a quick look at the current state of Marketing Automation, and then check out where it’s headed in 2019 and beyond. Marketing Automation is a set of digital tools that help marketers automatically and systematically move leads down through the marketing funnel. As they progress, prospects earn lead scores based on their demographic and firmographic attributes, and activities, then receive targeted content to nurture them from their initial attraction through to the sale. - Published: 2018-12-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-trends-for-2019/ Today’s top marketers use Marketing Automation to plan, launch, test and measure their marketing campaigns. They’re leveraging this huge advantage to work faster and smarter, creating and managing multichannel experiences for prospects and customers while gaining insights about preferences and behaviors. Let’s take a quick look at the current state of Marketing Automation, and then check out where it’s headed in 2019 and beyond. Marketing Automation Today Marketing Automation is a set of digital tools that help marketers automatically and systematically move leads down through the marketing funnel. As they progress, prospects earn lead scores based on their demographic and firmographic attributes, and activities, then receive targeted content to nurture them from their initial attraction through to the sale. Contemporary marketing teams implement cross-channel strategies where their website, social media, email, mobile efforts and more are tied together to engage prospects with the right offer on the right product on the right channel at the right time. When using Marketing Automation, you’ll want to use a healthy and balanced marketing approach that includes a combo of inbound and outbound campaigns: Inbound Marketing This approach consists of creating engaging, targeted, useful content through each stage of the customer lifecycle to attract traffic to your website while they are in-market for your products/ services and continue to establish your brand as a thought-leader in the industry. It’s a welcome alternative for buyers who prefer to visit your site on their own terms rather than being targeted with ads or email campaigns. Outbound Marketing Outbound marketing allows you to reach out and share news, promotions and education about your brand, products, services, and solutions. In today’s highly competitive digital marketplace, outbound methods can include email, videos, webinars, on-demand training, sales calls, helpful content, and more to help you stand out from the competition. Providers of Marketing Automation like Marketo and Pardot are constantly developing better and faster solutions to help marketers like you get the most out of their software. Here’s a peek into the near future at some trends that can help you plan to stay competitive and top this year’s numbers. MARKETING AUTOMATION TRENDS FOR 2019 Mobile-Responsive Website Designs Mobile technology has been incredibly disruptive to the old way of doing business. Users are now spending more than half of their time on a mobile device rather than their computers. Next year while you’re creating a mobile-user-friendly experience with sparse layouts, minimal images, concise messaging, and simple calls-to-action, also be sure to leverage the power of geo-location by including location-based mobile strategies in the mix. Persona-based Marketing One size does not fit all when it comes to prospective customers. A coordinator will have very different concerns and pain points from a mid-level manager or a C-suite executive, and your campaigns must cater to those differences. Creating buyer personas gives you the ability to tailor your marketing automation efforts and connect with each different target audience to provide solutions to their specific problems. Then use the data you collect to learn where... --- - Published: 2018-12-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/finding-manufacturing-lists/ Finding the Right Business Mailing Lists and Email Lists to Target Manufacturing Professionals Although global competition has taken market share away from the U. S. over the last few decades, U. S. manufacturing is still forecasted to increase faster than the general economy. According to the MAPI Foundation, production will grow 2. 8 percent from 2018 - 2021. To keep up with the growth, manufacturing companies will need to build facilities, and buy equipment, products, and services, creating opportunities for marketers who sell to manufacturers. Quality business mailing lists and email lists are perfect for marketers using direct mail and email to get their marketing message out. Decision makers working in manufacturing read publications targeted to their industry as well as attend seminars and trade shows. Renting lists of qualified subscribers and seminar attendees as well as lists of mail-order buyers of equipment, products, and software related to manufacturing will increase your response rate and gain you new customers. From small to mid-size businesses to multi-national corporations, manufacturing professionals guide every step of the supply chain from raw materials to end-user products. Working in research and development, work process design, consultancy, distribution, customer service, and executive capacities, manufacturing professionals are a large and diverse group. Marketers manage this diversity by choosing business mailing lists and email lists that offer industry segmentation. Using SIC codes to connect with manufacturing professionals by industry type as well as business size, location, and other demographic details is essential. Decision-makers in manufacturing vary in the levels of approval their purchases undergo; if they are company owners, they typically have the final say, but manufacturers working within a corporate system or for government subcontractors often solicit input from other departments before making a buy. That’s why it is a good idea to choose a business mailing list or email list that offers more than one decision maker at each location. What Type of Marketing Offers Do Manufacturing Professionals Respond to While manufacturing professionals’ needs are as varied as the industries they serve, a few constants apply. Training personnel to use equipment, staying current with industry standards, and meeting OSHA requirements are common for manufacturing leaders across industries. Offers that help them train and certify workers or educate personnel are welcome. Manufacturers must make the most efficient use of their technology and production processes to stay competitive. Marketing messages that address efficiency and prioritize the company’s bottom-line concerns connect with this audience. Quantify how an upgraded product or new service will improve efficiency and demonstrate how quickly a purchase will begin earning more revenue for the company, and manufacturing professionals listen. Manufacturing executives and decision-makers work with tangible results every day, and they respond best to marketing that also focuses on concrete practicalities. They find data and knowledge more convincing than theoretical applications and novelty, although they do welcome innovative solutions to manufacturing concerns. That innovation must be backed with solid results to be persuasive, though. Seminars, tradeshows, and video product demonstrations that clearly illustrate an offer’s... --- - Published: 2018-12-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/business-mailing-lists-audiences/ Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and not every business that rents a new list will achieve success with it. To make the most of the opportunities a business mailing list opens for you, you need to learn more about the leads you’re contacting. A business mailing or business email list is more than an introduction to new leads; it’s also a chance to build an engaged audience that can teach you more about your own prospects. What’s in a List? List-based marketing may not be new, but the technology behind it and the lists it generates certainly are. In their earliest incarnation, marketing lists were assembled by hand for direct mail and contained little more information than a name and an address. Thanks to database marketing technology, modern lists are more like a Who’s Who of decision-makers in a given industry, full of demographic, firmographic, and behavioral information about individual leads grouped into audience segments so you can address each prospect’s needs as effectively as possible. The Power of Prospecting with Mailing Lists Prospecting from a database that’s been verified and enhanced for the most complete, accurate customer records is more than just a chance to establish contact. You know your new audience to an unprecedented degree even before you’ve introduced yourself, and knowing these details lets you align your message and their interests more closely than ever. With your in-house list along with those you get from your third-party list, you’re able to access some of marketing’s most exciting tools such as lookalike marketing, customer personas, affinity marketing, and search targeting. The difference-maker here is the quality of the new data that’s coming in, not only its quantity. The professionals in your audience are more than names and numbers; they’re people with whom you can begin to generate genuine rapport and develop them into an engaged, attuned audience. Prospecting is based on assumptions. When you ground your assumptions firmly in verifiable data about your leads, your conversion rates soar. Your marketing activities become less of a gamble and more of a science – one that’s supported with data and sound database management. Remarkable Retargeting What’s your marketing plan after making your first round of introductions to the prospects who populate your new list? Retargeting these leads with subsequent ads and content once you gain a better understanding of what they want to see from you is essential to audience development. After your first contact with new leads, watch how they react to your establishing a dialogue. You can then serve relevant ads to them and retarget them in other channels based on their actions: Viewing product pages Filling shopping carts or filling out RFQ pages Clicking through to visit a landing page Sharing their information with you via webinar sign-ups, download pages, or subscription forms... --- - Published: 2018-11-01 - Modified: 2025-02-18 - URL: https://reachmarketing.com/blog/account-based-marketing-history/ Updated 2/18/2025 The Evolution of Account-Based Marketing: From Traditional Planning to AI-Powered Strategies Account-based marketing (ABM) has transformed significantly since its inception in the 1980s. Initially, it focused on personalized relationship-building with large corporate buyers, requiring extensive manual research and years of strategic engagement. However, with technological advancements in data analytics, automation, and artificial intelligence (AI), ABM has evolved into a highly efficient, scalable, and data-driven approach. This article explores the historical development of ABM, the impact of digital transformation, and the role of AI in shaping the future of targeted marketing. It also provides insights into best practices and answers key questions about ABM. The Evolution of Account-Based Marketing 1. Traditional Account Planning (1980s – Early 1990s) Formal account planning strategies emerged in the 1980s to target high-value corporate clients. Businesses relied on intensive research to identify key decision-makers, understand their preferences, and tailor their marketing efforts. Key Characteristics of Early Account Planning Highly manual process: Relationship-building was done through in-person meetings, phone calls, and industry events. Long sales cycles: Business decisions took years, requiring sustained engagement. Limited data availability: Marketers relied on direct conversations and paper records to understand customer needs. Hierarchical mapping challenges: Organizational charts often failed to reflect real decision-making structures. Era Key Features Challenges 1980s – Early 1990s Personal relationship-building, direct conversations Time-consuming, difficult to track hierarchy, limited data 2. The Digital Transformation (Mid-1990s – 2010s) The mid-1990s saw an exponential increase in computing power, revolutionizing account planning with advanced databases, CRM systems, and digital analytics. Marketers could store and retrieve data at unprecedented speeds, improving efficiency and precision. Key Advancements in ABM During This Period CRM adoption: Platforms like Salesforce allowed companies to track customer interactions systematically. Faster data processing: Marketers could analyze vast amounts of customer data quickly. Email marketing and automation: Tools like HubSpot and Marketo streamlined communication. Website tracking and analytics: Google Analytics provided insights into customer behavior. Era Key Features Challenges Mid-1990s – 2010s CRM systems, email automation, data analytics Data silos, difficulty in unifying customer touchpoints 3. The AI-Powered ABM Revolution (2010s – Present) The true transformation of ABM began with AI, big data, and predictive analytics. Today, ABM is powered by sophisticated algorithms that analyze vast amounts of data to provide real-time insights into customer behavior and buying intent. Modern ABM Features and Capabilities AI-driven customer insights: Platforms like Demandbase and 6sense use AI to identify high-value prospects. Personalization at scale: Machine learning helps tailor messaging based on customer behavior. Intent data analysis: Companies track search queries, website visits, and content consumption to determine buying readiness. Omnichannel engagement: Businesses use email, social media, and targeted ads to reach decision-makers effectively. Era Key Features Challenges 2010s – Present AI-driven insights, predictive analytics, omnichannel strategies Data privacy concerns, need for seamless integration Best Practices for Implementing Modern ABM To maximize the impact of ABM, businesses should adopt the following best practices: 1. Identify High-Value Accounts Use intent data to track companies researching solutions in your industry. Segment customers based on... --- - Published: 2018-10-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-in-motion/ We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and it’s one of the biggest reasons to automate. Leads enter at one end of the funnel and progress to an increasing state of sales-readiness until they become buyers. Marketing automation streamlines that process, facilitating your prospects’ transformation from new leads to established customers. At the same time, it delivers right-size content with the right amount of detail to stay just a step or two ahead of your prospects on their buyer journeys — far enough ahead to act as a guide but not so far that you lose sight of them. Before making their ultimate decision to buy, customers first have to become familiar with you, measure your offer against their budget and needs, and move through your sales department’s qualifications. At any stage during this journey, many otherwise promising leads drop out of the process. Marketing automation ranks these leads to let your marketing team and sales personnel conserve and convert them. Your sales department is probably the costliest part of your organization, yet too often marketing fails to qualify leads properly for sales. Divisions between sales and marketing mean the marketing department is essentially tossing leads blindly over a wall and hoping sales personnel are there to catch them. Automation takes down that wall, integrating sales and marketing to ensure that leads are nurtured carefully. You can also change how widely you open the gate to your lead nurturing process. Establish a connection with only the top scorers in your lead ranking system, and you have a small but highly qualified contact list. Set lower barriers for entry into your marketing campaign, and you build a broader database of prospects to develop and nurture over time. Automation lets you choose how you market to leads no matter where they’re ranked; you can send economical emails to a broader spectrum of leads and save high-ticket approaches for the narrow but highly qualified layer of prospects at the top. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-10-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/institute-data-hygiene-practices/ We’ve found that on average a typical contact database that spans over 24 months has an accuracy rate of 70% and is missing some key data fields necessary for personalized communications. What’s more, an incomplete or inaccurate mailing list will degrade further over time without regular data hygiene to keep it up-to-date, losing as much as 3 percent of its validity per month on average. From de-duplication and merge/purge operations to data append processes that complete missing fields in existing records, data enhancement is an essential part of proper digital hygiene. Data hygiene starts with having a yardstick against which to measure the accuracy and quality of your data, updating it as needed. For example, the U. S. Postal Service provides access to their National Change of Address (NCOA) registry to companies that provide data enhancement services. Other record sources are also verified and vetted to provide the most up-to-date information for your database, including proprietary databases from marketing firms that provide data enrichment. Your database management team should set up a schedule for data hygiene processes and implement programs that keep data updated in real time where possible. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-09-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/lead-scoring-101-2/ Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. The theory behind lead scoring is straightforward: Leads start at zero and accumulate points toward their sales readiness score by having certain characteristics, taking certain actions, and demonstrating certain behaviors that lead to a sale. They lose points when their actions take them farther away from sales readiness. When scoring leads, it’s useful to break scoring into three sections: demographic, behavioral, and contextual scores. Behavioral and contextual scores are counted together, but it’s useful to see how behaviors placed in context give a more accurate image of a lead’s sales readiness. • Demographic scores, as their name suggests, include all the demographic and firmographic information you’ve amassed. These scores are derived from knowing who your audience is. If you sell medical equipment, for instance, leads whose job titles and industries place them within the healthcare sector will have higher scores than those in other fields as will a CMO versus a Research Analyst. • Behavioral scores depend directly on the actions leads take when interacting with you. Clicking through on an email, downloading a white paper, visitng a pricing page, and attending a webinar are some behaviors that might award different lead scores to prospects. • Contextual scoring is based on their category of interest. Most companies sell multiple products and understanding which product your lead is most interested in is critical to your ability to maintain relevance. Your lead will tell you everything you need to know, but if you aren’t observing and cataloging their behaviors, you will probably miss your golden opportunity to close the deal. Lead scoring is cumulative, and this cumulative score comes from all three lead scoring elements. Maintaining a profile on each lead is necessary to establish their distinct footprint and position in the buyer’s journey. This cumulatively scored profile will serve instrumental in your marketing automation platform’s ability to heighten relevance and improve velocity from early stage to happy new customer. *(Source: Gleanster Research) © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-09-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/brand-equity/ Building equity in a property means increasing its residual value. Brand equity increases the value of all your marketing efforts by improving visitors’ recall, establishing you as an authoritative source and setting you apart from the competition. Branding alone can make the difference in a buying decision. Think that’s not true? Consider products like white sugar and aspirin. Everything in your sugar bowl is sucrose, and everything in that bottle you keep in the medicine cabinet is acetylsalicylic acid. They’re pure substances, yet manufacturers have spent millions to position themselves as the best brand. B2B decision-makers consider the brand a central (rather than marginal) element of a supplier's value proposition. Forbes To embrace fully the concept of brand equity, the brand itself has to have intrinsic value. You and your company, not just your products or services, are worth more as a cohesive brand than as a collection of marketing campaigns. Brands have continuity; they persist throughout individual campaigns and across marketing channels. Your buyers take a journey, not a jaunt, and they want a reliable brand to stay with them along the way. That’s why branding is critical to B2B industries that have, typically, a longer stretch from initial contact to sale. When so much of what you do relies on reputation, building that reputation through brand equity couldn’t be more important. One of your primary tools for building brand equity is also one of your most accessible: email. Often your first point of contact with your leads and prospects, email is your initial opportunity to familiarize them with you. Encapsulating your brand in your email ensures that your next communication for future campaigns or retargeting feels familiar, because with email, familiarity breeds sales. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-08-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-essentials-of-omni-channel-b2b-marketing/ Omni-channel marketing is a marketing strategy focusing on customer interactions, experiences and messaging. It is often interchanged with other phrases like multichannel marketing, cross-channel marketing and integrated marketing. In the B2B world, it is necessary to maintain relevance and a presence everywhere your customers or potential customers look for your products or services. For some marketers, phrases like omni-channel, multichannel and cross-channel marketing denote the same thing, but omni-channel is an advancement of multichannel marketing. It is a more detailed strategy where you focus on being omnipresent in your customers’ experience, whereas multichannel is a more marketer-based, isolated strategy and may comprise of just two marketing channels. A recent DMA Response Rate Report indicated that 65% of marketers utilized two or more media channels in their marketing campaigns while 44% of the marketers were found to have used three or more channels. Omni-channel is also integrated in its design. Campaigns are well-planned for each relevant channel, not included as a second thought. Additionally, there is typically software, analytics and automation involved in perfecting the customer experience. What is a seamless omni-channel marketing experience? It is coherent and unified on all marketing channels. For instance, a customer may receive a post card in the mail, followed by an email, then see a banner ad on social media or a retargeted ad on a favorite website, all highlighting the same marketing message. What makes omni-channel marketing critical for B2B firms? B2B marketing is principally concerned with ROI and producing the greatest top of funnel opportunities. This type of marketing does not always have the same impressive budgets as B2C (because B2B audiences are significantly smaller than consumer) but needs to be as productive. Using an omni-channel concept makes it necessary for strategy and ROI to be considered from inception, especially since it requires coordinated strategy and execution to generate results. Results from different channels should be analyzed separately while acknowledging the affect that each has towards the overall effectiveness. In omni-channel marketing, the whole is always greater than the sum of its parts. This is also particularly relevant for B2B marketers that are implementing new channels, technologies and tools. For example, GE is doing a wonderful job on various intra-channels such as Twitter, Pinterest, Facebook and other social platforms. This is a great example of multi-platform marketing within a single channel and a reminder that all tactics and platforms within a single channel are not the same. Therefore, your investment and distribution should be diversified to truly produce an accurate depiction of results within each channel. Problems facing businesses when using omni-channel marketing The Thought Leadership Paper, a report prepared by Forrester Consulting (commissioned by Accenture and Hybris) indicated that although the conventional B2B purchasing journeys were linear and more prevalently offline, the change by marketers to orchestrate more omni-channel campaigns is progressing more toward online interactions. Over 50% of the 930 B2B customers covered in the report said they anticipate making half of their purchases online within the next three years.... --- - Published: 2018-08-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-does-dirty-data-cost-you/ As data-driven marketing takes center stage, inaccurate, invalid or irregular data has an increasingly large negative impact on revenue. Dirty data dramatically reduces any organization’s ability to connect with leads, remain relevant in the marketplace, and effectively realize a return on marketing investments. Dirty data refers to all prospect and customer information that is outdated, duplicated, incorrect, or incomplete. Overall, poor data hygiene costs businesses about 12 percent of their revenue, according to data from Experian’s data quality research and Global Data Quality Research. Other findings: 2 times as many businesses with data quality technology in place have also seen a significant increase in their profit than those without. 78 percent of businesses experience difficulty with complete email delivery 81 percent of loyalty programs are incompletely optimized due to dirty data 63 percent of companies lack a holistic solution to data quality Dirty data directly affects lead generation and marketing efforts, but it also devalues customer relationships and lowers your ability to accurately track results. When working with dirty data, companies are unable to make accurate forecasts or develop marketing strategies that align with their intended audiences. Every piece of email or direct mail that goes to an invalid address is a message that didn’t reach a lead, but it also cost money and effort to produce. In effect, then, dirty data costs you twice. Not only are you spending time and effort on invalid data, but you’re also incurring a hefty cost for attempting to reach someone that is unreachable based on the inaccurate data in your base. Not to mention the opportunity cost with leads you can no longer communicate with, customers who lose touch, and markets that remain untapped. While financial costs are the most readily measurable consequence of poor data hygiene, they are not the only way dirty data can be costly. Rolling out a major marketing campaign based on invalid or irrelevant customer data, can damage an organization’s reputation. Dirty data can decrease email service providers’ trust in a company as well as reducing individual prospects’ faith in the organization to provide relevant, timely messages. Rebuilding an organization’s reputation is a far greater challenge than maintaining it, so data hygiene must remain a priority. Reach Marketing offers the industry’s leading data hygiene and data processing service, ReachVerify. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-well-integrated-is-your-crm/ Sales/marketing integration, or SMI, connects your CRM to a centralized database. A single intuitive platform puts more customer knowledge within reach and helps you deliver outstanding service that wins you sales. Depending on your current technology and training, you may already be well on your way to full SMI, or you may have some distance to cover before you become ready for complete integration. This self-assessment tool will help you identify your state of SMI and show you how to improve it. Does your current CRM integrate seamlessly with your marketing database? Are you able to create custom fields and assign ownership of them to specific members of your sales team? Can you access lead scoring information that tells your sales team when leads are sales-ready? Can your CRM channel forward leads to specific sales representatives based on lead score, area of experience, or other criteria you choose? Does your CRM include buying behavior and the context in which the sale can take place to give you a more nuanced, insightful and detailed view of your customers? If you answered mostly “no” or “not yet” to these questions, you can benefit by talking with a sales integration consultant who can prepare you for better sales/marketing integration. If most of your answers were “yes” or “soon,” then you’re ready to speak with a consultant who will help you take the next steps to full SMI. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-08-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/distinguishing-between-data-cleansing-and-data-enriching/ Difference Between Data Cleansing & Data Enriching In regard to data hygiene, there are several catchphrases that are bandied about in the B2B data arena that can be slightly vague. Data cleansing is quite straightforward. However when you add data appending and data enriching, the precise descriptions and definitions of these phrases begin to get considerably fuzzy. So, how can we distinguish between data cleansing and data enriching? What is meant by the term Data Cleansing? Data cleansing refers to the process of identifying and (or) removing erroneous or corrupt records from a data set. Data cleansing will assist you to detect erroneous, extraneous, incomplete and high threat contacts in your database. Data cleansing is concerned with the detection and identification of mistakes, threats and redundancies in your database in order to enrich/append your data and ultimately get the most current and complete information. What does data enrichment (data enriching) mean? The term data enrichment generally refers to the process of improving and refining raw data. When it comes to marketing, the most critical asset is your audience. It is perhaps more important than the product you are selling. To market to your audience in the most optimal manner you need to have as much information about them as you can. The completeness of your records will dictate your ability to truly deliver a personalized and relevant experience for your audience. The more relevant and personalized your communication gets, the higher your overall engagement rates will grow. Ideally, you want the following key contact points for each record: name, company, title, phone, email, postal, and cookie. Also, having demographic and firmographic elements enable for optimal personalization and persona creations. This includes demographics such as: age, income, presence of children, and lifestyle indicators; and firmographics such as: SIC, sales volume and company size. If this information is not currently in your database you should contract a data company for these key appends. What does the term data appending mean? Data appending is one more widely used term that is closely associated with data enrichment. The two terms can substitute each other. How does data cleansing differ from data appending? Data cleansing is a process that involves determining if your contact records are valid and accurate. Contact appending/enriching, on the other hand, entails incorporating extra information to your current contacts in order to make your data more complete. How does data cleansing differ from data enrichment? Data cleansing involves determining if your contact data is valid/correct while contact enrichment (appending) entails adding extra information to your current contacts to make your data more complete. How does data appending differ from data enriching? Both terms refer to the process of updating current contacts using correct information and filling in additional demographic and firmographic data elements to make your database more complete. In conclusion Since you now know the difference between data cleansing and data enriching and can distinguish between the main data hygiene terms, you are now ready to begin the process of... --- - Published: 2018-07-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/building-a-great-landing-page/ Only an estimated 22 percent of companies report that they feel satisfied with their conversion rates. This dismal statistic suggests that most brands have extensive room for improvement with their online marketing effectiveness. The best place to begin making these improvements lies with the landing pages; the cornerstone of your lead conversion strategy. When it comes to your landing page, simple changes can result in large improvements. Take, for example, the navigation bar. Only 16 percent of landing pages have removed this feature from the page. When brands do take the step to remove the bar, however, they can see conversion rate jumps as high as 100 percent. * If you want to learn how to create effective landing pages, here are our top 4 tips. Create more landing pages for more campaigns The math on this one is simple: when you have more offers for customers, you get more leads. Businesses who have more than 40 landing pages will generate 12 times the leads of those who have only 1 to 5. As you create more landing pages, consider the different buying stages of your personas. This should align with your email marketing objectives. Create more customized landing pages that address the needs of each audience. Pay attention to your messaging Your landing page should contain a headline and brief summary that clearly articulates the value of this offer. Use bullets or a list to let visitors know what they will gain from filling out your form. Let them know how your offer targets a specific pain point they experience and can help them resolve it. The information contained on the page should tie back clearly to the email marketing or link CTA that led people to your landing page. Remember the value of simplicity Your landing page should not be cluttered: it should use white space, clear language, and an appealing layout. There should be only one offer per page. This trait also extends to your form. Reducing the number of fields from 11 to 4 can boost conversion rates by as much as 120 percent. People do not like having to fill out many different fields: the ‘cost’ becomes too high in their minds. You want to limit your forms to information you absolutely need to know to proceed with your email campaigns and other marketing efforts. Similarly, customers also show an aversion to particular types of questions. For example, asking people their age reduces the number of conversions you get. Think carefully about the information you need from your leads. Test, test, test your creations Regularly testing your landing pages will help you better understand the aspects that appeal to your audience and better engage them. More than 20 percent of businesses say that they do not have an effective means of testing their landing pages, but the brands who did successfully boost their conversion rates used 50 percent more tests and 47 percent more methods to improve conversion. * Doing the work will definitely yield... --- - Published: 2018-06-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-evolution-of-the-enterprise-data-warehouse/ Enterprise Data Warehouse Definition From around the 90s, the Enterprise Data Warehouse (EDW) has been the forerunner of nearly all large-scale business intelligence (BI) settings. Generally, a data warehouse (DW) is a centralized database that is used to report, plan and analyze summarized and relevant content data that is combined from various historical sources. An enterprise data warehouse employs technology to extract, transform, load (ETL) and transfer internal and external data sources to a centralized multipurpose data intelligence environment A standard Enterprise Data Warehouse setting includes: Different storage and systems that give the data source Data integration and data staging by means of ETL (extract-transform-load) processes Processes that ensure high data quality and proper governance to make sure the DW achieves its objectives Applications and tools that help to profile data sources, supply the DW database and provide an analysis of the results Traditionally, sources of data included flat files, relational database tables and internet services. But today other sources such as ERP, CRM, NoSQL, IoT, web log, social media and other big data sources have entered the fray. As opposed to source OLTP databases that have normalized tables suitable for complicated queries and are modeled using E-R diagrams, the data warehouse database has been denormalized to allow for simple linkages which ensure quicker OLAP queries. It has data models that display more advanced snowflake’ or star’ schema. In addition, they are deemed to be time-variant and nonvolatile since they generate the same reports for diverse time periods. Today’s EDW and LDWs (logical data warehouses) have more volatility. A Data mart is a smaller-sized, departmental data warehouse that utilizes subsets generated from the primary data warehouse(dependent) or it is created for a single business unit (independent). The ODS (operational data store) is a temporary operational data store (or ODS) that is commonly meant for client files. A more in-depth view Even if there are various data warehouse/business intelligence architectures for data staging and integration (such as ELT and its hybrids), the ETL methodology developed by Ralph Kimball features front room BI data stores that are sandwiched by presentation services. Over and above the simple ETL versus ELT decisions, there is an extensive list of other issues to be considered, for example the software and hardware systems operating in the bottom (data warehouse/ extract-transform-load) middle (Online Analytical Processing) and top (Business Intelligence) levels of the EDW. To reach the threshold, EDWs typically utilize SQL-driven relational databases. But with data entering petabyte ranges, multi-core Unix servers, mainframes and Hadoop data nodes have become commonplace, together with NoSQL databases such as MarkLogic. At the bottom level, vendor products manage ETL and associated data delivery issues such as data capture, replication and migration and diverse kinds of gradually-changing dimension updates. In the middle level, the decision of whether to go with relational online analytical processing (ROLAP), or Multidimensional online analytical processing (MOLAP), is typically made. Under ROLAP, the data is relational –in which case similar results call for SQL queries-while in MOLAP the database... --- - Published: 2018-04-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-ways-your-marketing-automation-platform-enhances-your-efficiency/ Efficiency is built into automation. It’s what allows car companies to roll thousands of new vehicles off their assembly lines every day. Marketing automation is likewise efficient, and a better understanding of how it works will help you maximize efficiency and make your software work even harder for you. Saving Time How long does it take you to launch an email campaign? Before marketing automation, a complete rollout (including testing) could take days. Automated systems can accomplish the same tasks, start to finish, in minutes. The less time your sales and marketing teams spend with maintenance tasks and repetitive work, the more time they have to devote to creating new campaigns and connecting with prospects. Reducing Costs Keeping campaigns under budget while growing the business is a must for organizations of any size. Every email message that isn’t read, direct mail that isn’t opened, or ad that’s blocked is another missed opportunity. Make sure your communications get where they need to go and have high relevance to your audience, and you’ll dramatically increase your return on investments in marketing. Improving Data Reliability Marketing automation excels at cleaning and maintaining high-quality data. By improving forms and using data append services that constantly update and complete customer records, you eliminate wasted effort. Accurate data is efficient data, and only marketing automation can keep on top of the constantly shifting and growing mass of information every buyer generates. Assigning Values What’s your true cost per lead? Are some leads costlier to nurture than others? Can you score leads based on their likelihood of making a purchase? These aren’t abstract questions to a marketing automation manager. They can be answered with accuracy, and once a marketing automation consultant plugs in the numbers, you get a detailed look at where your best buyers are and how to find more like them. You’ll also be able to cut away non-leads and step back from prioritizing low-yield prospects. Understanding the basics of marketing automation improves efficiency, but now it’s time for a master class in optimizing marketing automation. Two tools will turn an already good marketing automation strategy into a great one: Behavioral tracking: Demographic and firmographic data have important stories to tell, but going deeper and gaining insight into customers through behavioral tracking puts all the facts into context. Marketing automation software records lead behavior throughout your site so you can follow along with the decision-making process. Testing: Along with complete tracking, testing can transform the effectiveness and efficiency of your marketing automation system. Identify the best content, the optimal time to launch, and other details to maximize the return on every campaign. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-04-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-making-these-data-enrichment-mistakes-2/ You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital environments where tech-savvy customers have become well aware of the value of their data. They only share it when they feel they’re getting a fair deal in exchange for it. (more... ) --- - Published: 2018-04-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/turning-long-form-content-into-new-insights/ Whether you invest a little in content or a lot, you only get full value from it if you’re repurposing your longer pieces for use across all channels. Once you own your content, it’s yours to reshape and bring to new audiences, so make the most of it. A single white paper or long-form article can fill your social media and other content channels for weeks. The key to repurposing is to know what to highlight and where. You can’t condense a whole white paper into 280 characters, but Twitter lets you create polls that fire up your audience’s curiosity and lead them toward a download. Here are some other ideas your lead generation programs can benefit from turning a single channel’s content into a major omni-channel campaign. Infographics If a picture’s worth a thousand words, then putting words and pictures together is even more powerful. Infographics are an almost irresistible way to impart knowledge at a glance. Take half a dozen or so statistics or findings from your long-form content, come up with a cohesive visual theme, incorporate them into an image, and you have a quick, shareable piece of content that goes anywhere you want to feature it. Instagram Stories Facebook’s Instagram Stories feature lets you turn long-form content into episodic bursts of insight that encourage readers to swipe through and learn more. You can fit more than you think into a 15-second video clip, especially with some judicious editing. The goal here is to refine and distill a concept until you have it in capsule form before filming your story. If your content doesn’t seem conducive to recording, then feature an interview about it or eye-catching animated text. Pull Quotes Twitter is just right for a sharp pull quote. Scan case studies and lengthier press releases for especially pithy quotes, or interview a subject yourself to get something worth sharing. Once you have your quote, let it be heard across all your social channels. On channels that give you more space, such as LinkedIn, surround it with a little explanatory text or offer a response of your own. Older Blog Posts Your blog is your organization’s library, so go ahead and dig into your archives for posts that relate to your current subject matter. For example,when we’re writing about email subject lines, we might mention the “One Weird Trick” article we published some time ago. The small uptick in traffic to an older post is just a bonus; the real juice comes from giving your audience deeper insight by connecting them to information they need to know. An educated lead is a sales-ready lead. Feature “Best Of” Posts If you’ve got more than one piece of long-form content that you want to optimize for efficiency in lead generation, “best of” and round-up pieces are outstanding ways to highlight them. Think of television series that do the occasional clip show, and you have the idea. If you can help it, always publish more than once in different forms.... --- - Published: 2018-04-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-database-management-strategies-you-need-now/ Efficient database management depends on having a strategy in place for managing existing data and incorporating new information as it comes into your sales and marketing automation system. Too many businesses use an ad hoc setup for migrating and managing new data; they never achieve full efficiency because they haven’t had a marketing automation consultant who has systematized the process of data collection, storage, and retrieval for them. Here’s a look at some of the elements that go into a sound database management strategy. Improve Your Forms One of the best ways to increase efficiency in data collection and storage is to upgrade the points at which data enters your system. Lead capture forms that welcome visitors, lead them through the process of filling them out, and ask them the right number of questions will net you more and better data. For example, if your current form lets leads type in a number for their organization’s size, you’ll get thousands of different answers that are challenging to organize into meaningful analytics. Replace the self-entry line with a series of range options on a pull-down list, and you’ve instantly narrowed your data field to the number of choices you give your leads. This change is straightforward for you and painless for your prospects, so pay close attention to the quality of your forms. Progressive forms are another boon, allowing you to ask new questions of repeat visitors. Integrate Lead Scoring No two prospects are the same, yet it’s efficient to define set buying journeys. How do you reconcile the individuality of your leads with the need to group them together for efficiency? Lead scoring is your answer. With it, you can pinpoint where each lead is along their buying journey and aim content at them directly – no wasted effort or miscommunications allowed. The better you understand your prospects’ decision-making processes, the more efficiently you can help them reach those decisions. Drill Deeper Surface data tells you a fair bit about your leads, but it doesn’t reveal the connections beneath seemingly unrelated information. Take an investigatory approach with your marketing database service provider and develop analytics that show you more than just a cursory look at your customers. For example, you might know that your leads in one region read their email earlier than others, but you can’t learn why until you look a little deeper and find that the average commute there is longer. You would know, then, when to launch campaigns for them and might even get ideas on future campaign approaches. Create Precise Segments Segmentation is a tried and tested winner for marketing strategies, but it’s only as good as the accuracy with which you define your segments. Clean data, updated regularly, is essential to maintaining good market segmentation and remaining relevant to your audience. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-ways-to-increase-your-brand-awareness/ Sourcing Effective, Affordable Online Marketing Today’s options in terms of marketing are perhaps unparalleled in human history—certainly in modern history. It’s more affordable to reach more people more quickly than ever, and key to this trend in today’s business world is social marketing. Facebook has a stranglehold on the market, utilizing it to your business’s advantage makes sense—here are three ways to optimize your Facebook marketing efforts through the very design of your ads. Now these things may seem somewhat complicated at first, but they’re not quite as difficult as you may expect. The following tips can be enacted by a small business owner with little to no experience with the web—just be ready to do a “Google” search if something needs further explanation. There’s only so much tutorial that can be fit in a brief blog! Without further ado, following are some tips. 1: Meta Descriptions Meta descriptions seem more complicated than they are, but as a marketing design feature, they are one of the most simple ways to get online search engine algorithms working for you. Whatever FB ads you design, you should be sure to employ meta descriptions on your website. These are basically short bits of text which describe the content of a page that you’re linking to. Meta descriptions, or meta tags as they’re often called, are a bit abstract because you’re not going to actually see them on the page itself. Rather, they’re hidden in the code of the page. Here’s a helpful link that gives you a step-by-step process on incorporating meta tags into the design of your website. Now you can’t add a meta description to your FB ad directly, but you can use the open graph feature of FB to reference back to your website’s meta descriptions, and here’s a guide on that. Why meta descriptions are effective has to do with SEO, or search engine optimization. Search engines use algorithms to produce results when someone does a search. One thing those algorithms search for are the meta descriptions hidden away in the code of a given page. Basically, they’re the descriptions you’ll find in blogs, but encoded. Learn how to employ them, and do so. This will increase the effectiveness of your Facebook ads substantially. 2: Use The Right Tools This list of content marketing tools can help expand the effectiveness of your Facebook ads; you’re also likely to be well-served by employing professional support of some variety (such as a marketing agency). Think of your online content marketing strategy like a powerful firearm, and the right tools as a scope to aim with. If you just create content for a Facebook ad but aren’t diligent to calibrate it for the target you’re trying to hit, then you’re basically firing marketing bullets every which way but the direction which will acquire you a client conversion. So, for proper Facebook ad design, hone those sights. Figure out the age range of your demographic. Figure out the kinds of things they look... --- - Published: 2018-03-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-biggest-challenges-ahead-for-data-driven-marketing/ Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, and gas stations suddenly grew exponentially. Database marketing managers are still at the dawn of a new era in marketing tech and are just beginning to outline what the nascent industry needs. Here’s a look at the challenges B2B marketers and database managers are likely to face. Integrating Social Media and Email Marketing Both social media and email loom large in marketing impact analytics, but connecting and optimizing these disparate channels remains a primary consideration for database managers. Tracking crossover is also vital for getting a clear image of where to invest further sales and marketing efforts. Putting Data into Context We’re swimming in an ocean of data, but we need to know how to contextualize information to navigate these seas. Sound database architecture and database management strategies allow you to see data as more than isolated points of information, instead linking it to a larger framework and relating it to established benchmarks and known quantities. Keeping Content Flowing Marketing automation is content-hungry. Content may not seem directly related to data, but it’s a primary data magnet, attracting viable leads and revealing volumes of information about them. Only with plenty of relevant, compelling content can database management experts collect what they need to build a better picture of an audience. Making Mobile-First Design a Priority Businesses that are slow to adopt responsive design and a mobile-first strategy are missing data on a major part of their audience. Tracking on mobile platforms is often more challenging for conventional software, so marketing automation is an essential tool to making a mobile-first campaign generate useful data. Catching Up to Leads on the Buying Journey The conventional model of marketing depicts marketers and sellers as guides along the winding path of a buying journey. Today, buyers are often the ones blazing trails, and marketers are scrambling to keep up. Leads may go through 50 percent or more of the sales journey without ever appearing on the sales team’s radar; with marketing automation, that can change. Humanizing Marketing Automation should never remove the human touch from your database marketing program. It’s the way to organize and streamline the process of connecting with your buyers, not a replacement for that connection. Yet too many marketing database managers look to automation to substitute for personal interactions. Never lose sight of your leads as people, and make sure your marketing strategy does likewise. Moving at the Speed of Change Your leads’ attention is more divided than ever, and it’s now measured in micro-moments. If you can get your audience’s attention in those few milliseconds of attention, you’re far ahead of the competition. Data can tell you how to build for micro-moments and put your message where it will get seen. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-making-these-data-enrichment-mistakes/ Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and marketing mix, watch for these challenges to overcome. (more... ) --- - Published: 2018-03-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-stops-leads-from-reading-your-email/ Your MARKETING AI® is up to the challenge of delivering email to the right recipients thanks to its data enhancement capabilities, but it can't make them open and read. To do that, you need human ingenuity fused with machine intelligence. Yet too few marketers try to close this gap between technological capacity and effective content. Knowing your market is crucial – you can't know if your open rates are low unless you know what's standard in your industry – but so are the quality and relevance of your content. Here's what you might be missing when it comes to your email marketing strategy. Strong "From" Identification Your prospects look at who's communicating with them even before they see what the email is about, so having a "from" line that readily identifies your organization is essential. Dedicated servers allow you to pick your "from" name, but so do many email marketing services now. As you get to know leads better, you can also introduce them to individual names in your marketing or sales team so your future customers can build a stronger relationship with their point of contact. Clear Subject Lines Curiosity is a powerful motivator when it comes to finding out what's in a wrapped gift, but an email needs to be clear, concise, and direct in its subject line. Customers are far more savvy than they used to be, and emails that don't seem relevant get tuned out at best or rejected at worst. Great email subject lines are highly relevant; they describe what the email contains and why that matters to readers. They're also memorable and free of clichés. Focus on Your Reader How much of your email marketing is focused on “you” instead of “we? ” Think about why your reader cares what you have to say, and you’re far likelier to earn their attention. Too many B2B email marketing efforts are ad-oriented, informing readers about the latest company news or telling them details about a product launch. Your readers might care – but they almost certainly care more about what that information means to them. Challenge your content writers to do better than “We want you to know” or “we’re excited to announce” copy. Instead, think in terms of letting your readers know what they get from accepting your call to action. Speaking of which: Make a Clear Call to Action Your readers are busy. Tell them up front what you hope they do with your email via a strong, concise call to action. It’s best to stick to one call to action per email, but you can repeat it in more than one form – an inline link and a button that lead to the same landing page, for example. If leads don’t know right away what makes your email worth reading, they’re likely to skip it. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-stands-between-you-and-marketing-automation-success/ Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it can’t transform your sales and marketing results the way businesses might hope. While every business is unique and can benefit from a marketing automation consultant’s specific advice, it’s worth looking at what other users of the technology define as their biggest challenges – and how to overcome them. No Cohesive Strategy More than half of marketing automation users polled said that the lack of a unifying strategy was their single biggest hurdle to effective, complete implementation of marketing automation. It isn’t enough to say you want to upgrade to marketing automation as a means of increasing sales or efficiently communicating with leads; every business has these goals. Instead, refine and define these goals in concrete, specific terms. Complex Systems Technology as powerful as marketing automation can seem daunting when you first encounter it. Making sense of marketing automation starts with training. Your marketing automation partner should be able to provide full on-boarding and training for personnel so you feel at home in your expansive new software system. Poor Data Quality Although marketing automation technology has everything you need to improve data quality, data hygiene takes time. If your system’s working with dirty or incomplete data, you will need to be rigorous about cleansing it and adding only accurate new data. Data enhancement is a good first step toward more complete, accurate records. Insufficient Contact Data Nearly 40 percent of respondents felt they weren’t getting enough contact data on their prospects and customers. A surefire way to overcome this challenge is to build in better data-gathering tools from the outset. Progressive forms that filter out invalid data while getting only relevant information from prospects will help you build a library of complete contact information. Data enrichment can also fill in some key blanks, putting you in closer touch with your customers. Not Enough Content Content generates traffic, and traffic generates data. To make your marketing automation system work for you, stock it with plenty of content and keep it regularly updated. Another great strategy: Layer content across multiple channels so your leads get a three-dimensional view of content they find interesting while giving you more data on what they’re shopping for. Poor Sales-Marketing Alignment The worst place to lose a lead might be at the transition from marketing to sales. At that point, marketers have already invested heavily in a prospect, but the sales team hasn’t yet seen results. If they bounce from your sales funnel there, they take a lot of your time and effort with them. (Not sure how your sales-marketing alignment looks? Take the SMA quiz and find out. ) © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/listening-to-what-your-customers-dont-tell-you/ To know your leads fully, you need to do more than ask them for information. It isn't that they're unwilling to give it to you; if you've spent time earning their trust and know which questions to ask, they'll share their data freely. But there's a wealth of information your prospects don't share – because they can't. They don't know it about themselves. Finding that data takes analytical precision, full integration, and high-quality data enhancement. Asking for More Most prospect data is locked away until you ask for it, and the more you offer, the more of it you're able to unlock. Getting a name, phone number, and email address is just the start of what you can earn just by asking for details via gated content. Start with the fundamentals, and using progressive forms, move on to more detailed information as you build a closer relationship with prospects. The Story on Your Dashboard Some of the data your customers can't tell you comes from your marketing automation system's analytics. They may not know realize long they spent on a web page or where else on your site they visited, but your MARKETING AI® does. Open rates, time on page, and other data provide meaningful information about relevance and engagement. If customers linger, they're probably learning; if they bounce from a page immediately, they are missing something they hoped to find. Every data point is a story, and your next step is to learn where that story leads. Know Their History Analytics can also help put data into context, showing you changes in larger patterns and revealing the greater meaning behind individual bits of data. Seeing a wave of interest in your latest blog post is good, but seeing that it's a larger wave than the previous six posts on similar subjects is far better. The more you know about your leads' past, the more you can tell about their potential futures as buyers. Your own records give you a better understanding of their history, but there's another way to learn more: data enrichment. Enhanced Data for Deeper Insight You've asked for as much data as your leads can give you, used your analytics to read their behavioral cues, and incorporated prospect histories to learn how they're progressing on their buying journey. Now it's time to turn to outside sources of data with third-party data enrichment. With data enhancement services, you have more complete customer files, and with more detail on customer files, you're better able to make meaningful predictions about what they need next to continue their transit through your sales funnel. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/five-must-dos-for-better-social-listening/ We touched on social listening as part of the fundamentals of social media lead gen, but it’s important enough to merit its own post. Learning to listen well on social media pays dividends across all channels by giving you deep insight into your prospects. Listen to Everyone Your customers and competitors have a lot to say that’s useful, but tune in to a wider range of voices, and you could be surprised by what you learn. Follow some of your competition’s followers. See how your prospects talk to each other. Pay attention to critics, product reviewers, and industry journalists. The more you plug into your customer base, the better you’ll get to know them in less obvious ways. You never know when a tangential Twitter thread is going to give you your next big idea, so tune in. Dig Deeper Hearing your prospects’ signals on a surface level – number of followers, click-throughs, and other important metrics – is important, but it’s not quite the same as active listening. Understanding your analytics depends on revealing the underlying patterns behind them. When you develop content that goes viral, you need to know why so you can help lightning strike twice. Tracking the patterns – when do people share? What do they say when they retweet? Who else interacts with the content? – tells you what you need to know. Do More Than Monitor Social monitoring, an objective collecting of facts and figures, is meaningful too. Listening adds a subjective element, a surrounding sentiment that tells you a more complex story. Put your social monitoring in context with current events, industry disruptions, and other influences that affect how people feel about your brand to listen more effectively. Turn Listening into Sales One of the greatest challenges social media marketers face is making the leap from social channels to sales. Social media is an outstanding way to market, but it’s also an under-utilized tool for selling. The key is to link sellers with leads, bringing them into the conversation in its earlier stages instead of introducing them only at the end of the buying journey. Your marketing automation system is ideal for this kind of networking because it already integrates sales and marketing. Work with a Team DIY works for some projects, but not for something as far-reaching as social media listening. Social media has become more complex as channels merge with one another, fuse mixed media, and incorporate cross-platform hashtags. Don’t go it alone; find a social media marketing rock star who can help you coordinate for better listening. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-03-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/separating-traffic-streams-in-your-data/ Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your website via a prospect typing in your URL, and organic traffic consists of search engine results. Those are still useful divisions, but they only tell part of a larger story. To learn the rest, you need to teach your MARKETING AI to listen more closely. Database services that set your marketing automation system to differentiate traffic types will give you far finer control over lead gen and demand gen activities. Let's take a closer look at some of the other ways prospects and customers interact with you. Referral: Traffic that finds you through sources other than one of the major search engines, such as a mailing list or site aggregator Social: Traffic that comes in from clicking through on Twitter, Facebook, or LinkedIn Paid Search: Traffic that comes in from search engine ad platforms, such as Google AdWords or Bing Ads Email: Traffic coming in from clicking through on email links, including data on click-throughs from forwarded emails Direct: Traffic that may or may not have been referred and goes straight to your URL Organic: Also called earned traffic, organic traffic comes to you via search engine inputs from users Other: Traffic that comes from unknown sources or isn't otherwise tagged lands in this catch-all bucket With a better understanding of all traffic types, let's look again at direct and organic sources to see how your sales and marketing database breaks them out into categories. Direct Traffic – Straight to the Point When visitors arrive directly at your site, you lack a referring URL to give you contextual information about what your lead was thinking when visiting. In the past, direct traffic included only visitors who typed in your URL, but the concept of direct traffic has broadened. Some sources of direct traffic include: Internal traffic - Employees who go to the company website can boost direct traffic numbers artificially. Your database services manager can weed out these echoes by filtering employees' IP addresses. Customer portals - Sometimes a direct login to a customer portal can wind up recorded as direct traffic, but that doesn't mean it's impossible to track. By setting up your analytics to reveal these logins, you're able to track these hits as the organic traffic they truly are. Email referrals – Not every email referral correctly appears as organic traffic. Certain email service providers, including some version of Outlook and Thunderbird, include no referral information. Mobile traffic - As with email service providers, some devices lack tags to provide organic context for traffic. With proper calibration, your database can reflect mobile traffic as organic and provide referral information. Site security protocols – When transferring from a secure page to a non-secure one, such as when going from a payment page to a front page, visitors' referral information isn't tracked. One way to correct this issue is to update your entire site's security. Organic Traffic: Eyes on... --- - Published: 2018-03-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/teaching-your-marketing-automation-system-to-listen/ Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? The technology is there, but most businesses aren’t yet using it effectively. They have the separate elements of a MARKETING AI® but haven’t put them together yet in ways that let the system learn how to separate signals from noise. Here’s how to get your MAP’s listening ears on and learn more. Listen Closely To hear what your prospects are doing and talking about online, you and your marketing automation consultant need to set your system up to hear. One of the strongest signals leads send about their actions is clicking. Clicks tell you a prospect wanted to learn more, and the more clicks you get, the more assured you can be that your content is relevant to your leads. Your marketing automation system offers complete site tracking, giving you a look at raw traffic numbers and click rates. That’s just the start of truly listening, though; to learn more, you have to put clicks into context with behavioral data. Event tracking tells you how long leads stay on a page once they’ve clicked through, traces their trajectories from that link, and correlates lead demographics with behaviors to produce a multi-dimensional image of your audience. Ask the Right Questions Every line on a form is a question. Leads don’t always see them, though, because they find overly long forms tedious or give too little information on short ones. Marketing automation platforms allow you to create progressive forms easily so you ask for more information only as leads get farther into your sales funnel. Another way to listen to prospects is through preference pages. Let them tell you how often they want to hear from you and what they want to discuss. In the process, you’ll learn what’s relevant to them and earn high marks for customer satisfaction. With MARKETING AI®, you’re also able to cross-reference these preferences with customer data to gain new insight into what future customers might want. Learn Once you’ve equipped your marketing automation system to hear, you need dynamic data storage to retrieve that information and use it to learn more about your audience. What a CRM does for your existing customer base, your gathered data does for your prospecting database, helping you to store knowledge you can later use to demonstrate your listening skills. What’s the most relevant information your customers share with you? That depends; every company is unique, and there’s no one-size-fits-all solution. As your marketing automation consultant, a Reach Marketing all-star can help you set up and store information in custom fields. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-02-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/guide-social-media-conversations-with-database-integration/ When your buyers find a great business solution, they want to tell others about it. When they find a solution that fails them, they really want to tell others about it. Buyers trust each other more than they trust advertising, so you want your best buyers to step forward and become your brand ambassadors. While you can't tell your customers what to say about you – nor would you want to – you and your marketing automation platform can create fertile ground on social media for fruitful conversations to happen. Here's how to get them talking for all the right reasons. Leave an Indelible Impression If they don't remember who you are, buyers can't spread the word about you. What you do after the sale to reward buyers for choosing you can have a big impact on how often your name comes up in social media conversations. Keep them up to date about product upgrades, tips for use, and links they might find handy. Let them know you remember them, and they'll remember to tell other potential buyers about you. Get High Marks on Long-Term Reviews Most businesses see satisfaction rates and review scores dip over time, but that isn't because of a flaw in their products or services. It's just a matter of percentages and the natural tendency of satisfied customers to stay quiet. If you sell to 50,000 customers and have a 99. 9 percent satisfaction rate, the remaining 0. 1 percent will do most of the talking, creating the illusion of fewer happy buyers than you actually have. The solution is simple: Connect your buyers, ask them for feedback, and tell them why. Here's where your sales/marketing integration matters most. With a fully integrated centralized database, you have access to your CRM and the wealth of information it holds. Look at when buyers made purchases or upgrades and use that to send out surveys and email review requests at about the six-month mark. Six-month reviews speak to potential buyers about your longevity, so you want your happiest customers to share their experiences as you help those who had problems find satisfaction. Incentivize Relationships The reward you get from an ongoing customer relationship is clear, but how well do customers understand the benefits of maintaining an active connection with you? Integrated sales and marketing data will allow you to drill down into each account and see what matters most to your buyers. Customers with a record of many customer service calls asking how to use the product, for example, could respond well to an email campaign inviting them to a webinar featuring tips and tricks. Top spenders might appreciate executive perks such as priority help-desk access. --- - Published: 2018-02-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/winning-the-red-queens-race-with-sales-and-marketing-automation/ The Red Queen in Lewis Carroll's Through the Looking Glass had some sage advice for Alice: "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that! " The Red Queen's race is one businesses often find themselves running. They focus on gaining a competitive advantage over their rivals, but there's no such thing as a permanent competitive advantage. The edge you gain this quarter could evaporate next quarter. Your competitors are running the race too, working as hard as they can to keep pace. An End-Run Around the Competition There is a way to win, though, and it doesn't come from looking at the other racers. Your competitors are smart people too; if they weren't, they wouldn't be able to keep up with you. Instead, look to your customers and understand what drives their buying decisions. If you win customers over and keep them won, there's no room for rivals to gain a foothold. Marketing automation technology is key to gaining insight into your prospects and customers – insight that evolves with your audience, giving you the closest thing you have to a lasting advantage. A Customer-Centric Social Media Strategy Plenty of companies talk about putting their customers first, but they look more at what they think their buyers need than at what their data is showing them. These companies see social media as another channel to market, another avenue for advertising and promotion, but that only drowns out the most important signal found on social media. Prospects are telling businesses what they want more loudly than ever, but not everybody is listening. Marketing automation is agile enough to keep up with social media traffic across multiple channels, tracing a lead's trajectory from one platform to another and listening for conversations about the brand. The technology is also powerful enough to take that aggregated data and turn it into meaningful insights about your audience. And because it acts in real time, automation catches nascent trends as they start so you can gain that ephemeral competitive advantage and move ahead in the race. Overcoming the Law of Diminishing Returns The Red Queen's race has a hidden trap that makes it even more treacherous for businesses that aren't aware they're running it. The amount of energy they pour into marketing starts to see diminishing returns. Customers respond to new approaches and innovative campaigns; they tend to tune out what they perceive as just more noise. Eventually, even the most creative team can feel a little stuck for ideas. There's a way to break through the lowered ceiling of diminishing returns: Find a subject so endlessly fascinating that your leads will never tire of hearing about it, and only one subject fills that bill – themselves. Finding new ways to localize, personalize, and customize your connections with your leads will energize your campaigns and earn your leads' attention.... --- - Published: 2018-02-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-5-fundamentals-of-social-media-lead-gen/ Mingling with your audience means more than just tweeting out your @BusinessName and riding on the coattails of a few hashtags. It's about amplifying the voices of those who inspire you, listening to customers who want to talk to you, and engaging your audience with a distinctive brand voice. Social media is still underused for B2B lead gen – and that's great news for you if you're ready to take full advantage of it by keeping these basics in mind. Keep It Natural Customers can generally tell if the person in charge of your social media content is, in fact, a person. Let your personality shine through; it helps people connect to your company on an individual level and shows them that you aren't a bot. There's a place for automation in social media, but it's to manage releases, not write them. Social media lends itself to more casual communication, so talk naturally with your followers. Post with a Purpose To make your social media channels more compelling, have a reason beyond "We want to sell you something" when you post. Stay on-topic and relevant to your audience; for a B2B social media account, that means sticking to professionally useful information and steering away from cat videos, no matter how adorable they may be. You can still express some personality, but make sure you're keeping your audience focused on who your company is, why you're posting, and what you have to offer. Ask for Action It's good to get more traffic to your social media channels. It's great to turn some of that traffic into active participation with plenty of clickable links and embedded videos. When you post a link, surround it with enough text to put it into context and ask viewers outright to take action: "Only 30% of B2B businesses have good sales/marketing integration. Does yours? Click to take the quiz and find out! " is an example of a call to action on Twitter. It presents a nugget of information, sets up a question in a lead's mind, and invites that reader to become actively engaged. Share the Good Stuff We read some great articles on sales and marketing automation, lead gen, and database management. We know many of our readers enjoy those in-depth articles too, so we share what we find so everyone becomes better informed. By sharing, we also gain some traction for our own blog posts and white papers, bringing our insights to a wider audience. If your social media stream is all about you, consider inviting some other interesting guests to take the stage with you via retweets and links. One caveat: Check the sources of your linked articles to ensure you aren't funneling traffic to competitors. Convert with Trust "Likes" aren't leads – but they still matter more than many B2B companies know. Every positive interaction visitors take with your social media content is a brief handshake, a sign that they're getting to know you by name and reputation. Eventually, handshakes will... --- - Published: 2018-02-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/30-days-to-a-social-media-smash-hit/ We'd bet that most of you who visit our blog and sign up for our newsletter will read this article first. How do we know? The allure of a 30-day plan is potent, and readers gravitate to the promise of a one-month investment for concrete gains. Thirty days is long enough to see real improvements and short enough to seem easily doable. Give them a one-month strategy, and leads will line up to share your social media content and generate huge buzz. Whether you spend five days on each of these steps, devote more of your time to creating content, or build multiple campaigns on the same one-month model, here's a rundown on how to get your social media channels humming in just 30 days. Create Your 30-Day Challenge Page What's the finish line you're setting up for your prospects? What will they get from completing your crash course? This landing page should contain a complete outline of your challenge or promise, along with a call to action so your leads can take the next step toward conversion. If we set up a 30-day challenge inviting visitors to double their SEO traffic, for example, we might describe some of the steps and highlight the benefits of earning more organic traffic and finish with a call to action inviting them to download what they'll need to meet their goal. That word, "download," is the key to the next step. Capture Data with Gated Content Landing pages are a kind of virtual market stall. You're trading information – your content for their contact data – but you only get as much as you give. Offer them a challenge calendar or counter they can print out or install as a phone app, create a brief video explaining key points, or feature an insightful e-book to download. We've described how to capture data with webinars as an example too. Think about how your forms look and keep them streamlined; you'll have more chances to gather data throughout the challenge. Pre-Load Daily Plans for Social Media Launch Draw up a detailed plan for your challenge with clear, simple daily instructions. These brief plans are the core of your social media push. Each one should be brief – think old-school Twitter with its 140 characters – and encourage sharing and visits to your landing pages. With marketing automation, you can set your social media messages up well in advance, making your tweets a fire-and-forget snap. Build in Incentives for Sharing Your leads will see a big benefit at the end of their month-long journey, but give them smaller incentives along the way to keep them buzzing. Pick a random prize winner at the end of each week for visitors who follow you, @ you, or hashtag your challenge. Enhance Your Marketing Data At this point, you've got email addresses and company names rolling in from your landing pages. Make the most of what you collect with data enhancement to tell you more about your prospects. The... --- - Published: 2018-01-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/being-a-better-listener-to-your-leads/ Great communication doesn't just mean what you share with your leads; it's also about what they're telling you – even if they aren't aware of it. Your prospects share volumes of information with you just by interacting with your brand's website and social media channels, but without the right technology to listen, you could be missing these essential signals. To be a better listener and learn more about what your leads are communicating to you, follow these steps. Get the Details Right If you've ever had your neighbor's mail accidentally delivered to your mailbox, what was your next move? You probably walked right over and handed the mail to its rightful recipient without seeing anything more than the name on it. Getting a name or other contact information wrong shows leads that you don't yet know enough about them to earn their business. In the case of email, social media, and other digital communications, it's even more important to get every detail correct. Misspell an email address, and you won't have a friendly neighbor who will hand-deliver the message to its intended prospect. It just bounces, and that's not good news for a couple of reasons. For one thing, you fail to reach the intended lead; for another, email service providers lose trust in IPs that have high bounce rates, which could potentially reduce your ability to reach other leads on your mailing list. Just-Right Personalization People love a customized user experience, but they also want to feel free to roam at will through your site and its content. Your marketing automation platform excels at providing customizable options for everything from email and landing pages to direct mail and telemarketing. Add in data enhancement opportunities that fill in the blanks on prospect records, and you have an incredibly powerful world-building toolset for your leads. It's just as important to know when to keep some information in-house. While leads like knowing you're there when they need you, they want to see you as a partner in the buying journey, not the tour guide who's always five steps ahead. Smart marketers know when to deploy personalized communications to help leads feel at ease. Using preference pages and split A/B testing will tell you more about the amount of personalization your prospects find most comfortable. Showcase Your Listening Skills You have an outstanding product or service to offer. If you didn't, you wouldn't be so eager to share it with your audience. One of the mistakes many businesses make is focusing so much on telling leads why they should be customers that they miss hearing more about the problems leads need them to solve. Aim for social media and lead nurturing content that informs more than it sells, and pay close attention to what leads read most. Understanding why your buyers became buyers is essential to finding more like them, but only if you're paying attention to the signals they send along the way. Data enhancement services that tell you more about your... --- - Published: 2018-01-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-are-your-marketing-emails-really-saying/ A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to see in face-to-face meetings; you only need to do a little discreet people-watching the next time you're at a party to find volumes of it. Email marketers also have to think about subtext even though they don't see their audience in person. (more... ) --- - Published: 2018-01-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/does-your-marketing-database-talk-to-itself/ Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it's essential. With so many moving parts, how does your MARKETING AI® keep itself together? Your centralized marketing database is its nerve center and communications hub, and it ensures that your sales and marketing efforts are part of an integrated whole. Specialized but Integrated Specialization used to be the watchword for business technology, and that made sense at the time with less powerful tools. By specializing, marketers and sellers could have dedicated platforms that supplied detailed information. Technology has moved on since then, and there's no longer a need to separate data to allow greater depth. That means older sales, marketing, and customer service records often wind up on isolated platforms, fracturing what should be a single comprehensive customer care database. Marketing database services migrate data from these walled gardens to your marketing automation platform when you upgrade to it, putting knowledge at every department's fingertips. Communicating Your Core Message When every part of your MARKETING AI is able to communicate with its corresponding sub-systems, you're able to provide holistic customer care. To see how consistent care looks from a buyer's perspective, think about how many people interact with a new lead from the time that prospect first visits your site. Content creators, list managers, email marketing managers, sellers, customer care representatives – that's a long pipeline for buyers to navigate to reach the point of a sale. Now, imagine how much more complex that path becomes when contact people don't know what their counterparts in other departments have shared. With a marketing database that's able to talk to itself, you don't need to put forth the effort to get departments moving in the same direction. Most of the process is automated, including collection of behavioral data and upkeep of contact information. The marketing side of your integrated platform gets feedback from sales histories, enhancing lead scoring and lead nurture programs. The sales side receives a complete and detailed look at individual leads. At every step of the way, your personnel are able to guide leads through their buying journey and beyond. Continuing the Conversation Your database talks to itself, but it also needs to make sense to the people who access it. To keep the flow of data from overwhelming users with too much information, marketing automation systems also include customizable front ends and dashboards for each department. You get to keep the detail of specialization with the power of centralization. If your marketing and sales solutions aren't able to talk to each other and themselves, it's time to find a platform that can. Your MARKETING AI can learn a lot from talking to itself. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-01-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/when-digital-gets-real-integrating-online-and-offline-marketing-with-automation/ Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to the competition. It's especially important for B2B companies to integrate all their marketing channels because buying authority is often spread over a wider number of decision-makers, some of whom may need more persuasion than others. Marketing automation coordinates multi-channel campaigns seamlessly to give key decision-makers the information they need to become buyers. Here's how to fuse virtual marketing with the tangible marketplace and meet your prospects where they need you. Take Trade Shows Digital Trade Shows have long been a B2B staple, and they're more powerful marketing tools than ever when you integrate digital marketing with in-person contact. Every trade show attendee gets a badge or pass; you can now scan these and automatically upload contact information directly to your central database. Offering an incentive to scan a card can also incorporate digital content such as a free white paper, e-book, or consultation for participating attendees. Collecting email addresses at trade shows opens up a world of new possibilities. With the data you gather at the trade show and additional information you get from data enrichment services, you have everything you need to start sending customized, targeted messages that get your prospects' attention. Emails are also easy to forward, earning you referrals and making it easier for leads to convince other decision-makers in their organization to choose you. Follow-up email campaigns build on the momentum you've created at the trade show. Get Social Social media marketing is huge for a reason: It works. Facebook, LinkedIn, and Twitter are the pillars of social media marketing, but they're just the beginning of where your campaign can take you. Facebook's support for Instagram Stories let you share more about your brand and the people behind it, giving followers a face to connect with the name. Pinterest is an under-explored option for B2B businesses, and it offers a unique platform for communicating visual information quickly. Don't forget YouTube, either – video marketing can transform written content into a whole new library of knowledge for your leads. It also positions you well for future webinars as you're already talking with an audience that connects well with video content. Go from Offline to Online Content We tend to think of marketing as moving from the digital realm to the offline one, but you can move in the other direction too. Consider QR codes on direct mail as an on-ramp to the digital portion of the buying journey. Print media can also lead to digital platforms, and readers often perceive it as more authoritative or permanent. Getting your brand mentioned in a trade publication or journal sends a strong signal of quality, and it gives leads something to take back to the boardroom when it's time to make buying decisions. © Reach Marketing LLC 2018 All Rights... --- - Published: 2018-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-trends-you-cant-afford-to-miss-in-2018/ Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree of customer insight we have now would have been science fiction just a decade ago. Thanks to marketing automation technology, we're already living in the future – and there's more to come. Here's a look at what the coming year will bring in marketing automation and how your business can get the jump on the competition. Customer Care Takes Center Stage Marketing automation tools are now the gold standard for lead acquisition, but increasingly, businesses turn to technology for complete customer care. That's especially important in the B2B sector where costs per lead are typically higher and the sales cycle is longer. When you've invested in generating and nurturing leads, you want to hold onto those customers you've created and get full value for your efforts. Buyers are also some of your best brand ambassadors if you treat them well, so making your marketing automation system into your total customer care center brings in valuable leads through referrals. Automation Gets Smarter In its earliest incarnations, automation made marketers' lives easier by handling routine mailing tasks and autoresponses. Next-generation platforms do so much more that we refer to them as something else: MARKETING AI®, a term that better describes the synthesis of state-of-the-art software with human insight from a marketing automation team. In 2018, you can expect to see a greater emphasis on automated systems that can learn and grow to scale with your company. A database maturity assessment will give you a good indication of where you stand now and how you can improve your MAP's brain power in 2018. Personalization Becomes More Personal Customization and personalization are proven successes in marketing; potential buyers listen when they feel companies are speaking directly to them, and automation makes it possible to have personalized conversations with any number of leads at once. The next stage in the evolution of marketing automation brings prospects into the personalization process by getting their input on the ideal user experience. Preference pages and apps that let your leads customize their interactions with you serve a dual purpose: They put prospects at ease, and they give you greater access to leads' information. The Knowledge Gap Widens When marketing automation was still fairly new on the scene, companies that fully harnessed its power had a far higher ceiling than those that hadn't yet adopted the new tech. That's still true, but now that automation has become the norm, organizations that haven't yet adopted it are encountering the cold, hard floor. Businesses that don't use some form of marketing automation, whether in-house or with a third-party partner, may find themselves at real risk of failure in their lead acquisition and customer retention campaigns. The gap between early adopters and companies that aren't yet automated is likely to grow quickly in the near future. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/best-lead-generation-practices-for-2018/ We all hope that 2018 will bring us more leads, but with an assist from the next generation in marketing automation, we can now also get better leads. That's especially important now that quantity is harder to find; markets are more fractured, and competition is stiff. Make 2018 your best year yet for quality demand generation, lead development, and scoring with these insights. Automate Your Entire Funnel While automation and lead nurturing have made a major impact on the middle and lower portions of the sales funnel, top-funnel efficiency has lagged behind because too few businesses make good use of the customer knowledge they already have. Centralizing your CRM and sales histories opens up access to a far deeper pool of data you can then use to improve targeting efficiency at the outset. In other words, you can learn more about the prospects you have yet to meet by analyzing the buyers you already know. Think in Terms of Account-Based Marketing According to research from Marketo, a leader in marketing automation technology, 97 percent of marketers polled cited account-based marketing as a proven ROI booster. That many successful marketers can't be wrong, but to make the most of ABM, you'll need a more sophisticated approach to it in the coming year. Analytics that let you measure saturation and penetration within a prospect's company help you target accounts more precisely, while customization helps you achieve higher relevance. Sales/marketing alignment, or "smarketing," is a huge factor in successful ABM. Focus on Quality Data The problem with marketing data is no longer getting enough of it; it's filtering it effectively when you have too much information. Automated data hygiene processes that verify and normalize data for you are key to improving overall data quality, which in turn affects every aspect of your demand gen strategy. Lead scoring based on cleansed, centralized, integrated data helps you pinpoint your sales-ready leads who have reached the destination of their buying journey and reroute those who aren't yet there to the appropriate lead nurture programs. Play Well with Others Your best friends in effective lead gen are your counterparts on the sales and customer service teams, but all too often, there's a disconnect between marketing and sales. Your company's sales records and customer service histories are invaluable resources for designing better predictive algorithms for lead generation. You'll contribute to their success too by showing sellers and CS reps how to cross-sell and up-sell more effectively. When you pool your resources and work together, everyone wins. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2018-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/data-enhancement-trends-to-watch/ Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes the difference between blue-sky guesswork and a meaningful forecast. That's true for marketers seeking insight into their audiences, too – if you don't have the data, you're relying on hope. Based on our own data, here's where we believe data enhancement is headed this year. Knowing what's in store will help you define the course of your own data management strategy, leaving you better prepared for the year ahead. Data Enrichment Gets Richer The scope of what marketers can learn about their prospects is already large and is set to grow in the near future. Leads leave digital footprints with every comparison, site visit, and buying decision they make, but these signs weren't always accessible or legible. Today's data enhancement incorporates information from a wider array of sources, including everything from social media to sales histories, to give you far greater detail about a lead's trajectory through digital space. With more data, you have more knowledge of your leads. It's Easier to Separate Signals from Noise There's no such thing as too much data, but only if the data's accurate; otherwise, it's just static. Verification processes are improving every year, and 2018 is no exception. You can expect higher quality from your data hygiene processes this year. You'll also have far finer control over data thresholds, allowing you to decide what's relevant and what isn't based on real-time analytics of your campaign results. Marketing Automation Gets Smarter In its infancy, marketing automation software had to rely heavily on human intervention to help it decide how to handle certain data. The system lacked enough of an executive function to handle unexpected data without constant oversight. That's changed now, and marketing automation platforms are smarter than ever. They instantly recognize errors and self-correct where possible. If the system still finds anomalous data that it can't resolve, it flags potential errors automatically. Expect data enhancement to become more sophisticated in its ability to spot and correct errors. Sales Data Partners Up Isolated databases are tiny portholes offering a limited view of your audience. An integrated database that syncs with your CRM, sales histories, and customer service files is a floor-to-ceiling window giving you an unobstructed view of your market. The fusion of sales and marketing into a unified whole will have a dramatic impact on data enhancement by putting information in a broader context. Instead of disparate facts about a prospect, you'll be working together to create a nuanced, informative portrait of that potential buyer. Data Security Tightens Data has value, and anything with value is at risk of being stolen. To protect buyers, legislation and technology are joining up to ensure better data security. For B2B businesses, this means tightening data hygiene practices and maintaining a well-kept prospect database. Good data translates into high email deliverability rates, and high deliverability is a sign of trustworthiness to email... --- - Published: 2018-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/get-your-database-in-shape/ A new year is the ideal time for a fresh start. Just ask anyone who's starting a diet or embarking on a new fitness program. That's true for your database too; it's never a bad time to assess your system's health and get it into peak condition. Database management may not get your pulse racing like an extreme rock-climbing workout, but if you make it a priority in the coming year, you'll see a greater return on your investment than with almost any other change you make. Here's what you need to achieve peak performance with your marketing database. Get Your Data Together Centralizing information on one multi-purpose platform is essential to making your database fully functional. With a centralized platform, you and your database management team can see connections between customer and prospect data that would have eluded your analytics if the stacks were separate. How do sales and marketing data interact? What can you learn from looking at how leads become buyers or how buyers become repeat customers? Where do your spheres of knowledge intersect? To answer these questions, you need to have your data in one central location. Change It Up Just as changing your workout can reinvigorate you, introducing changes into your database management strategy will help you see your information in a new light, giving you useful insight into your audience. If you've been going it alone, get a database management specialist who can do for your database what a personal trainer does for your physical fitness. If you've got a database manager, find a focus for your efforts and develop a long-term plan for success. A potential starting point may be reducing churn, which should be a high priority for marketers this year as markets grow increasingly fractured and lead development takes on greater importance. Lighten Your Database Are you hanging onto legacy software or outdated information because you don't want to face the process of data migration and cleansing? A marketing database consultant can walk you through every step of data migration, normalization, and optimization to make the transition as painless as possible. If data isn't working for you, it's working against you – costing you money, lowering your email deliverability, and obscuring meaningful data points with clutter. Make this your year to shed the weight of excess data and cut the low-value information from your database. Streamline Reporting Too many companies put time and effort into database maintenance without getting a full return on their investment because they use default report settings. Every company is unique; analytics should serve the individual business, not offer a one-size-fits-all information dump. Get together with your database manager, CMO, and sales leaders to refine your reports and create a dashboard that lets you see what you need to know at a glance. Information only matters if it's accessible, and better reporting puts it all at your fingertips. © Reach Marketing LLC 2018 All Rights Reserved. --- - Published: 2017-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-marketing-operations-is-taking-center-stage/ There’s no longer any argument that marketing automation provides the best toolset for building long-term sustainability, but the technology involved is only part of what makes it tick. Choosing the right marketing automation platform is just the first step in the process of optimizing your revenue-based marketing strategy. You also need a strategic partner – a marketing automation consultant. Defining the Playbook One of the prime benefits of marketing automation is that it uses a cohesive, consistent set of rules to manage an increasingly complex universe of data. Who makes the rules that govern how your MAP handles incoming data? That’s where your marketing automation consultant comes in. The analytics your system generates only matter if you have a knowledgeable analyst going over them and deciding where they lead. Your marketing automation team puts data in context using a keen awareness of the marketplace and a deep familiarity with the technology you’re using. As your marketing automation consultant develops a blueprint for operations, you also get real-time feedback from the system to point you in the right direction, improving results with each campaign and the analytics it generates. A Not-So-Odd Couple: Data Science and Marketing There’s a tendency to think of marketing as a creative, people-oriented aspect of business. That’s certainly part of the picture, but as marketing has gone digital, there’s also an increasing emphasis on data science. The art of marketing and the science of data aren’t in conflict; on the contrary, they work together beautifully. Your marketing automation team can use data to derive insights that guide you in the most promising directions, optimizing your efforts and ensuring the best possible return on your investments of time and creative energy. Rethinking Processes, Defining Outcomes Re-engineering the steps you take to achieve success can be a daunting challenge if you’re trying to go it alone. Your marketing automation consultant will help you to identify the guideposts that allow you to create paths to success through the unique terrain that defines your organization’s landscape. With a better understanding of benchmarks to meet along the way, you’re able to optimize key processes within your workflow, eliminating wasted effort and focusing on the channels and marketing activities that make the greatest difference to your bottom line. Speaking of your bottom line: How do you define a successful launch of a campaign? Is it based on total number of responses, conversions, sales, or other metrics? That’s part of what your marketing automation consultant will help you define. With a clearer understanding of what constitutes success, you can work toward achieving it consistently. Your competition may have started to invest in marketing automation, but technology alone doesn’t make the difference. Finding the right strategic partner to optimize its use is where you’ll see lasting results. © Reach Marketing LLC 2017 All Rights Reserved. --- - Published: 2017-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/creating-high-performance-nurture-programs-with-marketing-automation/ Nurture programs serve a dual purpose. From a customer’s perspective, they’re a vital service for leads who need more information to make pivotal buying decisions. By supplying prospects with details about their professional challenges and the steps they can take to solve them, you’re giving them the knowledge they need to convince other decision-makers in their organization. From your perspective, nurture programs are more than pure altruism. They’re essential to optimizing your ROI on every lead. Through a well-designed nurture process, you can convert 10 to 20 percent more leads, on average. A little back-of-the-envelope math will show you the effect that has on your cost per lead and your company’s bottom line. How do you build a better nurture program? It starts with an intelligently implemented and managed marketing automation process that fully supports account-based marketing. It also depends on smart segmentation and nurture program design. We believe strongly in custom solutions rather than one-size-fits-all options, but here are some general guidelines to develop nurture programs. Welcoming New Leads First impressions matter, and your first impression on new prospects is your introductory lead nurture program. Your first contact should be brief but informative and ask for a few baseline details to ensure that all contact information is correct. Welcome nurture streams are typically designed to lead into more subject-specific nurture programs. Our programs, for example, address our prospects’ areas of interest in marketing automation, lead generation, data enhancement, and database management, among other subjects. Reactivating Dormant Accounts On average, developing a new lead costs seven times as much as re-engaging an existing lead. Given that huge disparity in cost, it’s clear to see why it’s well worth your time to get dormant accounts active again. A typical nurture stream for leads who have gone quiet might include a “don’t miss out” message offering a significant discount or sample. Leads who become active after this offer move to a standard nurture track; prospects who don’t respond get a follow-up reminding them that time is running out on the offer. If there’s still no response, the next message might ask them to update preference pages to reflect how often they’d like to be contacted. Thanking Loyal Customers Your customers have been good to you, and with loyalty programs, you can be good to them too. Nurture programs for existing customers can be geared to upselling and cross-selling as well as offering service and replenishment for existing products they’ve bought. Make survey requests part of a customer loyalty nurture program. You can learn so much from your customers that it would be a waste to miss this opportunity to gain insight from them. © Reach Marketing LLC 2017 All Rights Reserved. --- - Published: 2017-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/optimize-at-every-size-scalable-lead-gen-solutions/ Leads are fundamental to your organization’s growth, but it isn’t enough to have one successful approach to lead gen. As you grow, you need new ways to guarantee a steady flow of leads, and you need to be able to spot the most promising prospects among them. A start-up benefits from different strategies than an established firm, which also uses different techniques than a company that’s just undergone a quantum leap in scale – going from regional to national prominence, for instance. Your lead generation goal is to keep a consistent, reliable stream of prospects flowing into your sales funnel. Scalable lead gen comes from a thorough understanding of where your leads come from, how you qualify them, how you nurture them, and what produces conversions. Let’s take a look at each of these steps in greater detail to see how you can optimize your lead generation strategy with marketing automation. Automating Understanding Who constitutes your target audience? Where can you find them? What offers resonate with them? You may have some ideas about these questions already, but with marketing automation technology, you get far more precise answers to them. Tracking site traffic and movement gives you a deeper understanding of what your leads are looking for and where they’re headed. Add in demographic and firmographic details collected from data capture and data append services, and you’ll start to get a far more nuanced picture of your audience. Turning Data into Insight Not all leads are created equal. To find your most promising prospects, you need to learn more about which channels produce your highest conversion rates and which of the digital signals your leads send are most closely correlated with buying decisions. Putting that puzzle together takes significant computational power – the power that only marketing automation can give you. Most B2B companies find their highest sales rate comes from referrals, but what’s next on your organization’s list? Know where your buyers come from, and you can optimize your marketing campaigns around it. Making the Most of Referrals Referrals deserve more than a passing mention because they’re so closely correlated with sales, yet earning more referrals is an ongoing challenge for businesses. We’ve written recently about getting referrals from your best customers, and it’s worth reviewing the tips there to get a more complete picture of how they fit into your lead gen strategy. You need a plan in place to nurture leads who come into your sales funnel via referral, and here’s where automation can help by defining distinct nurture programs aimed at these high-impact leads. Scaling for Growth A start-up may get most of its quality leads from referrals, but businesses that are reaching their prime or well-established need a more consistent influx of leads. Here’s where mapping the lead lifecycle with your marketing automation system can give you the guidance needed to target high-yield leads with the right offer at the right time. Automation is scalable by nature; it lends itself to growth and allows you... --- - Published: 2017-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/going-beyond-deliverability-in-your-email-marketing-program/ Deliverability is a prime statistic when assessing the success of your email marketing program. High deliverability rates are a must to ensure your message gets to the right audience, but deliverability is just the minimum standard of excellence your email marketing strategy should be geared to achieve. Think in terms of send optimization – not just reaching the right in-box, but finding it at the proper time with the most compelling message. Defining Your Audience Who are your most interested prospects? With send optimization, you’ll learn more about the segments of your email marketing list that produce the largest share of buyers so you can aim the lion’s share of your efforts at them. Let’s say your analytics show that leads who have opened email messages within the last 90 days are the likeliest candidates for a future buy. How do these figures compare with the statistics on recipients who have opened email within the last 180 days? You may discover there’s not much of a drop-off, which would suggest a longer sales cycle and a need to step up efforts to connect with leads who weren’t a prominent feature in your campaigns. Conversely, you might find a steep decline that would tell you where you could scale back contact to focus your energy on the higher-yield segment. Establishing Economic Value When we covered the fundamentals of lead scoring, we discussed the time-sensitive nature of lead development. It does no good to contact a lead who’s just made a purchase with a discount offer or email white paper offers to a prospect who’s only begun to show casual interest. Ranking leads by expected economic value helps you optimize your email marketing program by calibrating your approach to each segment of leads. Those who are close to sales readiness get in-depth information designed to bring them the rest of the way to making a purchase. Those who aren’t quite there yet go through customized lead nurture programs designed to get them to that point. Segmenting your email marketing audience this way will let you test frequency, ideal mailing times, and other elements of your email program to discover the optimal formulas for sending. Testing, Testing Optimization is very much a moving target when it comes to email deliverability. Your business email list decays at a rate of 3 percent per month, on average; in other words, at the end of a year, more than a third of your prospect data could be invalid without email hygiene and data enhancement processes to keep your list up to date. Send optimization includes regular, thorough list cleansing using rule-sets that meet your company’s specific needs. Another reason to test: The same marketing approach won’t have the same effect in successive campaigns. What worked for audiences a year ago may feel outmoded today. You’ll need to keep up with the pace of change to keep your audience’s attention. The capabilities of your marketing automation platform’s email marketing system far exceed what most users will ever... --- - Published: 2017-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/best-gift-you-can-give-your-customers/ What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that you’ll offer your customers great service and an outstanding product, but there’s something else you can provide that no other business without a MARKETING AI® can: deep understanding. (more... ) --- - Published: 2017-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-referrals-the-easy-way/ Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load and convince others to help. It doesn’t involve hiring a vast new staff of eager interns or working 12-hour days. The people who are just waiting for a reason to help you out and become your brand ambassadors are happy to do it for free. Who are they? (more... ) --- - Published: 2017-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/keeping-leads-you-have-earned/ Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools that make customer acquisition easier. The technology’s just as effective for customer retention, but relatively few B2B companies use automation to manage customer loyalty programs. (more... ) --- - Published: 2017-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/turn-down-the-churn/ Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, it’s especially unhappy news. On average, it costs seven times as much of a marketing investment to convert a new lead to a buyer than it is to earn repeat business from existing buyers. While some customer churn is inevitable, some of it is a product of spotty database management. Customer contact information that becomes unavailable or isolated in a dysfunctional database could lose you a valued client. (more... ) --- - Published: 2017-11-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-the-missing-ingredient-in-your-marketing-automation-strategy/ You’ve chosen a marketing automation platform, installed the software, and trained your marketing personnel in how to use it. Now, you just need to wait while leads pour into your sales funnel and customers pop out the other side, right? Not quite. (more... ) --- - Published: 2017-11-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/aligning-for-your-customers-sake/ It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment that has less to do with your bottom line. Customers get a vastly improved user experience from seamless service too. Better customer care is a win/win, earning you more revenue per customer and gaining you a host of enthusiastic brand ambassadors while delighting your buyers. (more... ) --- - Published: 2017-11-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-abcs-of-sales-and-marketing-integration/ Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can cause challenges with demand generation, customer care, and the hand-off between teams. Having a road map to alignment helps you bring everyone together, mapping the quickest routes to success with your database services manager and ensuring total customer care the whole way. (more... ) --- - Published: 2017-11-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sailing-the-data-ocean/ When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect directly from their leads and customers, but they aren’t seeing the wider picture with their data. They haven’t yet dipped a toe in the ocean of information that’s available about their prospects. (more... ) --- - Published: 2017-10-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-role-of-ai-in-customer-satisfaction/ In a recent report from MIT Technology Review, 91 percent of companies with the highest levels of customer satisfaction used some form of AI versus only 42 percent of companies in their industries as a whole. In other words, a MARKETING AI® has a direct, measurable impact on how well businesses satisfy their customers’ needs. Marketing automation is no longer a useful extra; it’s now a mission-critical element of marketing in the modern age. (more... ) --- - Published: 2017-10-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/know-your-customers/ The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what you need to know about them to serve their needs. It isn’t that they don’t want to; even if they’re forthcoming, they don’t always know all the firmographic and demographic data that helps you deliver outstanding service. Sometimes better service comes from observing behavioral data that leads aren’t even aware of sharing. (more... ) --- - Published: 2017-10-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-waiting-tables-can-tell-you-about-predictive-analytics/ Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table or refilling your drinks just as you were taking the last bite or sip. You never had to answer, “How is everything? ” around a mouthful of food because your server knew just when to ask. Maybe you didn’t think you had room for dessert, but the waiter’s descriptions of each item on the dessert menu sounded too luscious to pass up. (more... ) --- - Published: 2017-10-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-satisfied-leads-become-satisfied-customers/ What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at the start of your search, you’re unlikely to carry it through to its natural conclusion. To get more satisfied customers, you first need to satisfy your leads. (more... ) --- - Published: 2017-10-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/finding-your-golden-hour/ When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of the morning so they’re fresh and ready to read when your prospects wake up. You might have heard it’s good to aim for just before or after lunch when leads have a break in their routines that makes lead gen emails more memorable. Or maybe you’re sure it’s best to send them at the end of the day when you have less inbox competition. (more... ) --- - Published: 2017-10-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/compressing-the-sales-funnel/ It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when guiding your prospects through that funnel has less to do with leads’ timing than with your own. How much time does your sales team spend going over ground your marketing department could have covered? How often do you spend precious time sending out content that isn’t relevant to leads at their current stage of sales readiness? (more... ) --- - Published: 2017-10-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/using-dynamic-data-enhancement-to-time-your-marketing-messages/ How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has data enhancement started to provide it. You need to know who you’re targeting, where they’re headed, and critically, how quickly they’re moving – all of which data enrichment can help you figure out. (more... ) --- - Published: 2017-10-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-your-customers-hope-you-use-real-time-marketing-automation/ Low effort, high return – that’s the dream for most B2B buyers. They want a frictionless buying experience that results in making exactly the right purchase. Deliver ease of use to your customers, and you’ll keep them for life. Real-time marketing automation creates a more responsive interaction with buyers, smoothing the way for the easiest possible buying journey. Here’s why a real-time approach matters to your buyers. (more... ) --- - Published: 2017-10-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/list-focus-reachbase-accounting-professionals-mailing-list-2/ The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and bookkeeping, payroll management, tax preparation, budgets, and financial forecasts. (more... ) --- - Published: 2017-10-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/making-big-data-better-with-database-management/ With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data is getting better – more accurate, more organized, and more accurate in predicting the outcome of marketing efforts. Simply collecting more information isn’t enough to improve data quality; for that, you need database services to put information into context and make it accessible to everyone within your organization. (more... ) --- - Published: 2017-10-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-and-the-psychology-of-ice-cream/ Baskin-Robbins knows a lot about manufacturing ice cream. They know even more about marketing it; their “31 flavors” promise has kept the brand popular since 1953. That number sticks in customers’ memories, but the actual number of flavors the company has offered is considerably larger – more than 1,300 flavors, in fact. With so many choices, then, why will you only find a couple dozen at your local parlor? Logistics and changing tastes are only part of the answer. A psychological quirk called analysis paralysis is the rest of the story, and it’s vital to understand it when putting marketing automation to work for you. (more... ) --- - Published: 2017-10-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-keys-to-making-your-email-marketing-matter-more/ When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon for products you’ll never need or Googling information you can’t use? Probably never, yet B2B businesses who don’t work to remain relevant to their prospects are investing time and energy in lead gen campaigns to entice their audience into doing just that. Without relevance, your email lead gen strategy can’t gain traction. Here’s how to make sure you remain relevant to the audience you have today. (more... ) --- - Published: 2017-10-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/segmentation-mistakes-you-may-be-making/ When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, or lead score. Others are more complex, incorporating behavioral and contextual data to create a nuanced picture of leads. Any way you slice it, getting segmentation right is critical for maintaining relevance. Without placing leads in their appropriate segments, you could leave some of them out of the loop while failing to connect with others for whom your targeted message misses the mark. (more... ) --- - Published: 2017-10-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-decision-makers-in-the-plastics-industry/ From toys to technology to vital medical equipment, rubber and plastics have become indispensable building materials of modern life. Business owners, c-level executives, tire manufacturers, chemical engineers, plant managers, researchers, and other professionals in the plastics industry read the weekly Rubber & Plastics News from Crain Communications to stay informed. (more... ) --- - Published: 2017-09-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-named-on-the-inc-5000-list-for-second-year/ (Pearl River, NY) – Database & Marketing Automation firm Reach Marketing® has earned a place on the Inc. 5000 list of the fastest-growing companies in the country. A leader in sales and marketing automation, Reach Marketing offers a full range of database management, data enrichment, demand & lead generation, CRM and marketing automation solutions to its extensive portfolio of clients. The company has achieved 65. 6 percent revenue growth over a 3 year period, securing a place on the Inc. 5000 List for the second year in a row. Being a part of the list puts the innovative firm among some of the most forward-thinking names in business and technology, including Intuit, Oracle, and Microsoft. Reach Marketing CEO Greg Grdodian credits the company’s client-centric focus and innovative spirit as the key components to its success. “We grow best when we’re able to help our clients’ businesses grow. Our commitment to putting them first and designing optimal marketing solutions to fit has allowed us to succeed alongside them. ” “Being a part of the Inc. 5000 List for another year is deeply gratifying,” added Wayne Roberts, President of Reach Marketing. “We’re thankful for the recognition and are grateful to our clients, our personnel, and our strategic partners for their support. Receiving this honor from Inc. for a second year is an inspiration to continue striving for perfection. ” For more information about Reach Marketing and the company’s full range of sales and marketing automation solutions, contact Greg Grdodian or call 1. 855. TO-REACH. About Reach Marketing: Reach Marketing ( https://reachmarketing. com ) is a data-driven, omni-channel marketing firm fueled by technology and MARKETING AI®. Reach enables marketers to acquire and retain customers through the most effective marketing channels. Reach delivers actionable insights by building world class single view databases for their clients while leveraging their audience development experience, data enrichment assets, CRM and marketing automation expertise to produce measurable results. Reach customers include leading companies in the E-Commerce, Health Care, Financial Services, Wholesale, High Tech, Training, and Media industries. Reach Marketing and MARKETING AI are registered trademarks of Reach Marketing, LLC --- - Published: 2017-09-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-tire-suppliers-and-automotive-service-dealers/ From specialty tires on industrial vehicles to commercial fleets to individually owned cars and trucks, the international tire market supplies a wide range of industries. (more... ) --- - Published: 2017-09-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/hows-your-follow-through/ In B2B sales, leads rarely introduce themselves to you with cash in hand and ready to buy. They need to know more about your product line, your customer service, your commitment to them. Companies that focus solely on acquisition and not retention lack follow-through; they have the first easy pieces of the puzzle laid down, but they’re not sure how to handle its complex center. (more... ) --- - Published: 2017-09-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/putting-preference-pages-front-and-center/ If they know you’re listening, customers are pretty forthcoming with their data. Give your leads a chance to tell you more about what they want, and they’ll share just about everything you want to know about them. (more... ) --- - Published: 2017-09-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/want-answers-ask-the-right-questions/ Some of what you want to know about your leads is straightforward. Other data only becomes clear after some effort. Basic contact data is only the beginning of what you can learn about your leads – and often, all you need to do is ask. Not all questions are created equal, though. Here’s how to gather more in-depth data and put it to work by asking questions that encourage engagement. (more... ) --- - Published: 2017-09-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/stepping-up-to-responsive-marketing/ The old model of marketing was almost entirely a top-down phenomenon. Marketers decided what audiences wanted, sometimes with a little cursory market research, and then they pushed the product out to leads. Today’s B2B business scene is no longer just about how well you speak to your customers; it’s also about how well you listen. (more... ) --- - Published: 2017-09-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-decision-makers-within-plastics-industry-firms/ Plastics are integral to almost every industry from food services to healthcare to aeronautics to electronics. The business owners, executives, production supervisors, R&D leaders, engineers, and QA/QC personnel who are leaders in the plastics industry work in a competitive and ever-changing field. They trust Crain Communications’ Plastics News newspaper to gain and maintain their competitive edge. With the Plastics News Subscriber Business Mailing List managed by Reach Marketing, you connect directly with these influential professionals via more than 61,000 email addresses, nearly 37,000 phone numbers, and 39,000 postal addresses. (more... ) --- - Published: 2017-09-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-marketing-data-and-the-weather-have-in-common/ From planning a picnic for a sunny day to preparing for dangerous storms, we’ve all seen vivid examples of how important weather forecasts can be. Predictive models impose order on the chaos of weather patterns and offer guidance for important decisions. Marketers also face mission-critical decisions, and like forecasters, they need information to make the most of their sophisticated technology. (more... ) --- - Published: 2017-09-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-adept-are-you-at-adaptive-marketing/ The modern customer-driven experience can feel a little bit like building a bridge as your lead crosses it. You need split-second timing, thorough knowledge of the terrain, and a lot of confidence to promise your prospect that you’ll build the ideal customer experience around him or her at every step of the buying journey. Now, try doing it with every lead in real time. That’s adaptive marketing, and it’s only possible when you optimize your marketing automation system. (more... ) --- - Published: 2017-09-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-real-time-analytics-matter-really/ Remember when TV stations used to sign off with the Star-Spangled Banner? If you’re a millennial, you might not, but it used to happen. It’s one of those historical artifacts you don’t see anymore because all the major networks now broadcast around the clock. We no longer live in a world that waits; your television, your phone, and your internet access are always on, and we expect instant gratification. It’s more important than ever that your marketing analytics are always on too. Whether your leads browse your site at 2:00 in the afternoon or in the wee hours of the morning, you need to know who they are and what they’re looking for so you can deliver it immediately. When you run an A/B split test, you can’t wait a week for the data to trickle in. Last year’s lead nurture strategies may not meet your current leads’ needs. Enter real-time analytics. Instant feedback on how prospects move from social media channels to your landing pages and throughout your site can tell you volumes about what motivates them. Let’s say, for instance, that a lead answers your latest Twitter poll and gets curious about the answers. To learn more, he clicks through a link in your previous tweet and bounces from page to page on your site. You’re able to trace this progress and turn it into meaningful information by combining it with other user data gathered in real time. You learn about when prospects visit you, what interests them, and how you can give them what they need quickly. So much about customer interactions is time-sensitive. If you throw in-depth information at new leads, they’re going to feel lost. Send a more sales-ready prospect entry-level content, and they’re likely to tune it out as it isn’t relevant to them. On-demand analytics that tell you where individual leads are in their buying journey let you address what they need to know now – not what they might want in a week or really could have used last month. A/B split testing is another area in which real-time analytics make a critical difference, and only marketing automation can supply the computational power it takes. With marketing automation technology, you see which message wins the head-to-head battle in real time and can push the winner out to your audience as soon as you feel it’s ready. That’s especially important because leads’ opinions can change over time, and the results of one week’s testing may not hold true next week. In an instant-gratification world, you can’t afford to let your lead gen lag behind. Real-time interaction is a must for customers and for your analytics. © Reach Marketing LLC 2017 All Rights Reserved. --- - Published: 2017-09-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/building-better-buyers-with-analytics/ If you could assemble buyers in a factory, your sales team’s life would be simple. One solution would fit every customer. No one would have to worry about lead nurture programs or sales/marketing integration because everyone coming to you would have identical needs. In the real world, B2B buyers are complex – but there’s a way to simplify how you approach them. Customers may be individuals, but they share some common traits that let you group them together into market segments. With MARKETING AI®, you can take that a step further and create dynamic segments using buyer personas based on big data. Understanding Customer Personas Personalization is key to delivering a great user experience, but how do you fit yourself to each buyer’s needs? Customer personas are representative stand-ins for individual buyers that let you address market segments with messages that feel personally relevant to each prospect within them. To decide on the best ways to divide your market into segments, you need meaningful data and a way to make that information instantly accessible. That’s where buyer personas come in; they act as detailed labels you attach to each market segment so you can recognize the defining characteristics of the leads who belong to that segment at a glance. Quality and Quantity Your marketing automation system’s analytics offer qualitative and quantitative data, and both are essential ingredients in a well-made buyer persona. Quantitative data is a “just the facts, Ma’am” look at your prospects’ vital statistics, including geographical location, company size, website traffic analytics, and other demographic details. This data is the foundation on which qualitative data rests, so it’s important to use data enhancement to keep your records complete and up to date. Qualitative data includes all the softer details and educated guesses about your buyers, and it’s where marketing automation truly shines. By using collected information from gated content, subscriptions, surveys, and data augmentation, your MARKETING AI learns about leads’ habits and interests. The quantitative analytics you’ve collected then support and refine your qualitative insights. What Defines Your Buyers? It isn’t enough just to have masses of data about your buyers. If you knew they all had brown eyes, it might be a fascinating coincidence, but it wouldn’t be relevant to their buying decisions. Annual company income, on the other hand, may be highly relevant. Here’s where the detailed real-time analytics marketing automation supplies can truly shine. You and your marketing automation consultant can graph data and see important trends that speak volumes about your customers’ motivations. You might see clusters of price-conscious and service-conscious buyers that easily sort into segments, for example; with your MARKETING AI, you can dig deeper into each group and find out what else they share and then use that information to create buyer personas to represent each group. How Many Buyer Personas Do You Need? The point of customer personas is to make it easier to approach and connect with individual buyers by grouping them together in categories that make sense. Too... --- - Published: 2017-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-most-important-database-service/ From initial setup and data migration to full sales/marketing integration, you count on your database manager to handle huge volumes of sensitive information. Your customers are more aware than ever of the value of their data – and of what can happen if it isn’t secure. (more... ) --- - Published: 2017-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-professionals-in-fundraising/ Like B2B marketers, fundraising organizations also rely on technology to understand more about their audiences, generate leads, and gather data. Founders, organizers, and administrators of non-profits; C-level executives; campaign managers for political and philanthropic organizations; senior fundraisers; and other professionals in the not-for-profit sector turn to Fundraising Technology News to stay current. (more... ) --- - Published: 2017-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/when-marketing-and-sales-work-together/ Trust isn’t just essential between customers and businesses. It’s also vital for companies to have interdepartmental trust, especially between two groups that don’t always align even though they’re on the same side: sales and marketing. (more... ) --- - Published: 2017-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-personalization-right/ Traffic, weather, the stock market – a lot of things affect us more than we affect them. We may not be able to control everything in our real lives, but in our virtual lives, we’re the center of our own data universes. (more... ) --- - Published: 2017-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/becoming-your-leads-perfect-match/ Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. There’s plenty of competition, and success depends on making an appealing first impression and then following through by building trust. How you become a perfect match for your leads depends on your research skills, your ability to listen, and your commitment to earning their business. (more... ) --- - Published: 2017-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-technology-from-installation-to-integration/ Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to using novel technology. The “plug” part’s fairly easy, but to learn how to use new tech efficiently, let alone with expert skill, takes something more than tapping a few keys. (more... ) --- - Published: 2017-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-your-marketing-database-is-trying-to-tell-you/ Marketers and sellers have increasingly focused on how they can communicate with one another better through database integration. We recently ran a Twitter poll about sales and marketing integration to see what you thought, and the results were surprising. Only one-sixth of our respondents felt they’d achieved seamless integration, and more than half felt their sales/marketing integration was out of sync or nonexistent. (more... ) --- - Published: 2017-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/mixing-and-matching-with-marketing-automation/ Movies and popcorn, cookies and milk, the Beatles – some things are just plain better together than they are on their own. That’s true for marketing automation software and CRMs. Each can be a powerful tool on its own, but when they’re integrated into a central database, they truly empower your MARKETING AI® to deliver the utmost in customer care while giving you unparalleled insight into your audience. (more... ) --- - Published: 2017-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-decision-makers-working-in-consumer-goods/ From high-tech products that are part of the Internet of Things to the latest in running shoes, technology has become an integral part of consumer goods. Meeting business leaders at the nexus of technology and business performance, Consumer Goods Technology Magazine offers insight into technology-assisted product development, production, distribution, and customer service. (more... ) --- - Published: 2017-08-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/winning-the-marketing-relay-race/ Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than a solo effort is the hand-off. Every team member has to be fast enough to contribute to the team and sharp enough to make the switch from one racer to the next as effortless as possible. (more... ) --- - Published: 2017-08-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-decision-makers-working-in-the-senior-living-industry/ With an estimated 10,000 baby boomers retiring every day, the nation’s largest demographic group is transitioning into new phases of life that can bring new needs. One monthly publication from Emerald Expositions, Environments for Aging Magazine, provides insight into the latest news in elder care. The Environments for Aging Magazine Subscribers Business Mailing List from Reach Marketing puts you in touch with decision-makers in senior living, including owners and managers of assisted-living housing; interior designers and architects who specialize in environments for seniors; memory care providers; and other professionals who are influential in creating and maintaining environments for seniors. (more... ) --- - Published: 2017-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/building-buyers-with-data/ From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also the raw material for building buyer personas using aggregate data from your entire customer base and third-party data enhancement. By developing buyer personas, you’re essentially building better buyers by getting in touch with what your customers want and delivering more of it. (more... ) --- - Published: 2017-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/psychographic-data-and-the-future-of-database-marketing/ Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. By using Twitter, Facebook, LinkedIn, and other social media channels, participants create a behavioral mind-map that gives marketers deep insight into their leads. (more... ) --- - Published: 2017-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-psychology-of-email-marketing/ In email marketing, you only have a few seconds to capture and hold your leads’ attention. Many of the tactics marketers used in the early days of email are anathema to buyers now, in part because that’s all they were: tactics. Gimmicks such as all-caps messages and clickbait subject lines no longer have an impact; in fact, they can alienate your audience. (more... ) --- - Published: 2017-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/making-marketing-feel-more-human-with-automation/ Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of MARKETING AI® may rely on its ability to connect with us on a human level. Customized lead nurture programs and preference options that give control back to buyers create a more personal experience that would be impossible to duplicate without the power of automation behind it. (more... ) --- - Published: 2017-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/do-you-know-where-your-vips-are/ All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients who affect your organization at an enterprise level. You know who they are now – but do you know who the next one is? (more... ) --- - Published: 2017-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-professionals/ Knowledgeable and tech-savvy, marketing professionals represent a unique challenge. To get their attention, marketers must offer the most relevant and motivating messages. With the ReachBase Marketing Professionals Mailing List, you have the tools you need to connect with CMOs, corporate image consultants, advertisers, content creators, and other marketing and communications decision-makers. (more... ) --- - Published: 2017-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/teaching-your-dog-to-drive-what-to-do-with-data-once-you-collect-it/ Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. Most B2B businesses understand they need prospect and customer data, but once they gather it, they aren’t sure how to organize or optimize it. It sits on a little-used database, or maybe it gets spread out over a series of siloed systems, but it doesn’t generate the insight they were hoping to find. (more... ) --- - Published: 2017-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/who-are-you-helping-today/ We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at that approach. It’s true that a MARKETING AI® will pinpoint your VIP leads – you can read all about that in our other article this week – but it can do much more. Rather than think in terms of targeting, let’s take a look at marketing automation from the other side of the fence and see how it looks from a lead’s viewpoint. (more... ) --- - Published: 2017-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/laser-guided-marketing-with-data-enhancement/ Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported data and behavioral analytics can tell you a lot about your prospects, you can learn more. No matter how well you know them, you always benefit from knowing your customers a little bit better. (more... ) --- - Published: 2017-07-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/translating-data-enhancement-into-revenue/ Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases revenue by improving relevance, and relevance is key for your customers. They’re besieged with marketing messages – more than a hundred a day for the average executive – and only if you cut through the noise with a strong signal can you gain their attention long enough to earn their business. (more... ) --- - Published: 2017-07-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-5-questions-that-shape-your-marketing-automation-strategy/ Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology this sophisticated as MARKETING AI® – a system that transcends data input and output to deliver real insights. Translating theoretical knowledge of marketing automation into practical applications will keep your automation strategy on track. (more... ) --- - Published: 2017-07-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-more-from-mobile-with-database-management/ It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace with their customer base, B2B companies have historically been less agile. A longer sales cycle, less impulse spending, and a narrow but deep market has made it possible for them to adopt mobile-first marketing at a slower rate, but that window is closing. (more... ) --- - Published: 2017-07-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-4-quickest-ways-to-maximize-your-lead-gen-roi/ Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of the story; you also need to convert those leads eventually. Because this week’s all about applied knowledge, we’re focused on how you can take quick, direct action to increase your lead gen ROI. (more... ) --- - Published: 2017-07-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-engineers-and-manufacturers/ Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have attended Design-2-Part trade shows to see the design capabilities of custom builders, forging connections with the engineers and fabricators who make their work possible. (more... ) --- - Published: 2017-07-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-engineers-and-key-professionals-in-tech-based-sectors/ As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected world depend on the right tools to create it. Techni-Tool supplies the equipment needed for maintenance, repair, and operations in aerospace, automotive, medical technology, bioengineering, electronics, and other vital industries. (more... ) --- - Published: 2017-07-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/add-a-new-dimension-to-your-database-marketing-with-cohort-reporting/ Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few years now. Recently, marketing database consultants have developed a new and even more sophisticated way of seeing your audience through grouping them into cohorts. (more... ) --- - Published: 2017-07-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/bridging-the-reality-gap-with-marketing-automation/ Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, that many B2B businesses aren’t meeting with their email messages – translating virtual engagement into real interaction. (more... ) --- - Published: 2017-07-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-holding-your-lead-gen-strategy-back/ When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, though, predictability is the goal. You want to know exactly how reliable your lead gen activities are – how many leads you’ll get from a given action, your cost per lead, your total nurture time. With reliable metrics in your lead gen strategy, you’re able to maximize conversions and minimize wasted effort. (more... ) --- - Published: 2017-07-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-biggest-data-protection-change-youve-never-heard-of-and-why-it-matters/ Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining the value of your data, ensuring organizational security, and keeping your edge over the competition. (more... ) --- - Published: 2017-06-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/calling-for-backup-how-your-database-supports-your-marketing-ai/ What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have a tough time playing baseball in a bowling alley, and although you could bowl in a bistro, your waiter might object. (more... ) --- - Published: 2017-06-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-future-of-data-enhancement/ What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your customers’ needs better, and customize your content to wrap prospects in a comfortably personalized user experience. Yet for all its uses, data enhancement has plenty of room to grow. Here’s a sneak peek at what you and your MARKETING AI® will be doing with data a few years from now. (more... ) --- - Published: 2017-06-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-ai-chat-bots-bring-your-leads-closer/ The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves how well a machine can mimic human responsiveness as measured by another human. In other words, if you’re talking to a machine, can you tell it apart from a human being by its answers? (more... ) --- - Published: 2017-06-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-lessons-you-may-need-to-unlearn/ With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty of marketing automation has worn off as businesses become more familiar with it, machine learning and artificial intelligence are still on the leading edge. Dispelling some of these myths before they get entrenched will give you realistic expectations and outstanding results from your marketing automation system. (more... ) --- - Published: 2017-06-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-trade-show-attendees/ Trade shows remain one of the best ways to connect with key decision-makers in person, particularly in the B2B sector. The Emerald Expositions Trade Show Attendees Mailing List offers unparalleled access to business owners, independent contractors, and key corporate and middle management professionals across a wide spectrum of industries. (more... ) --- - Published: 2017-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-between-you-and-your-prospects/ Think about everything that distances you from your audience. It might be literal, especially if you’ve grown large enough to have a national or global market that makes collecting data more challenging. Maybe it’s the metaphorical distance created by communication gaps or missing data; you can’t connect with your prospects if you don’t have their contact information, after all. (more... ) --- - Published: 2017-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-food-processing-professionals/ Food is as ancient and elemental as anything in life, yet food processing is continually evolving. As tastes, styles, and processing techniques change, manufacturers must keep pace. To stay current, leaders in the food and beverage industry rely on Food Processing Magazine from Putman Media. Reach Marketing puts you in touch with food processing professionals from a wide range of industries with the Food Processing Magazine Subscribers Business Mailing List. (more... ) --- - Published: 2017-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/living-in-your-brand/ What’s the difference between a house and a home? When you truly inhabit your surroundings and make them feel like an extension of yourself, you’re experiencing a shift from the ordinary to the unique. That same shift occurs for your customers when you go from being a name to becoming a brand. You’re no longer just a vendor to them; you’re part of an identity that’s now integral to how they do business. Marketing automation allows you to inhabit your brand in ways conventional marketing can’t match. (more... ) --- - Published: 2017-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/building-your-brands-case-with-data-enhancement/ If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while they overlap in meaning, they aren’t the same. You can have a logo without ever coming close to having a brand. (more... ) --- - Published: 2017-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-leads-to-buy-into-your-brand/ It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the occasional popularity contest. Every new lead who runs across your brand is making a snap judgment, and they’ll only sit at your table if you meet a few important standards. Here’s how to be cool enough to share your lunch without trying too hard, getting off on the wrong foot, or scaring them off. (more... ) --- - Published: 2017-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-itistechnology-professionals/ As technology becomes mission-critical for an increasing number of businesses, so has the need for information technology and information security professionals. The ReachBase IT/IS/Technology Professionals Database directly connects you to the CIOs, CISOs, executives, tech start-up owners, IT directors, security directors, project managers, consultants, contractors, network architects, and other IT professionals who create and protect the technological infrastructure of business today. (more... ) --- - Published: 2017-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/make-marketing-a-revenue-driver/ John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even dreamed of: “Half the money I spend on advertising is wasted; the trouble is I don't know which half. ” That worry still resonates today, especially with B2B businesses that have a much higher cost per lead and invest a great deal of time in each prospect. (more... ) --- - Published: 2017-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/all-leads-are-not-created-equal/ The world’s population is somewhere north of 7. 5 billion people, but chances are, only a fraction of them are part of your potential market. It’s essential to find those glinting needles in that immense haystack of humanity who constitute your leads, but what do you do with them once you’ve found them? Not all needles are the same size or meant for the same purpose. Part of your lead gen process – arguably the most essential part – is lead scoring. (more... ) --- - Published: 2017-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-does-great-data-look-like/ You intuitively know some differences in quality. You can easily tell a frozen pizza from the hand-tossed original, for instance, or tell a real rose from a floral air freshener. With marketing data, it’s tougher to discern quality at a glance. Any list of names, addresses, and phone numbers will look fairly similar, and unless there are blatant errors, you can’t read such a list and pick out the invalid results. Your marketing database will, though – at least, it can if you and your database management consultant have set up a data enhancement regimen to keep your information clean. (more... ) --- - Published: 2017-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-become-a-loser-and-like-it/ Business thrives on competition, and every competition involves winners and losers. You want to be on the right side of that equation every time, but landing wins isn’t always easy in an increasingly competitive marketplace. There’s one way to guarantee a win, and that’s beating yourself at your own game. Marketing AI creates the ideal playing field for you with A/B split testing. When you implement testing as part of your marketing automation system, you gain an edge by competing against yourself. (more... ) --- - Published: 2017-05-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-softer-side-of-database-marketing/ Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process of making customers feel cozy, but if you have more than a handful of buyers, you need machine-like efficiency to create a personalized user experience. Database services that help you get to know your prospects better, cater to their needs, and deliver the kind of buyer-directed personal service they now demand are the standard of service. (more... ) --- - Published: 2017-05-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/does-your-segmentation-strategy-need-an-overhaul/ What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like most professionals, the second thing you do is weed out the irrelevant messages, maybe even relegating them to the trash bin without opening. You’re looking for the glimmers of relevance, the needles in that day’s haystack of messages. (more... ) --- - Published: 2017-05-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/making-social-media-lead-gen-pay-off/ With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social media have no trouble resisting even the most appealing calls to action on these channels. What’s the disconnect between the effort B2B businesses put into social media marketing and the results they get? How can “likes” matter more to your marketing campaigns and pay real dividends? (more... ) --- - Published: 2017-05-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-technologys-dynamic-duo/ Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship management’s yang, a complementary technology that does for prospects what CRM does for buyers. Together, they’re more powerful than either can be alone, yet some companies that use marketing automation aren’t fully integrating it with their CRM. Here’s how to align the two halves of your marketing technology and get the best performance from each of them. (more... ) --- - Published: 2017-05-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-professionals-in-healthcare/ The healthcare sector is one of the largest employers in the nation, and it’s poised for burgeoning growth over the next decade. Published by PMG360, Progressive Physician supplies medical professionals, clinicians, c-level executives, medical center administrators, and other decision-makers in small and mid-sized medical facilities with the knowledge they need. Reach Marketing connects you with these busy medical professionals and executives via the Progressive Physician Subscriber Mailing List. (more... ) --- - Published: 2017-05-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-reasons-marketing-automation-is-a-must/ The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know how to get the most from your new system. The better news is that you’re still not too late to gain an edge over the competition by stepping up to automation today. To update an old proverb, the best time to adopt marketing automation was two years ago; the second best time is today. (more... ) --- - Published: 2017-05-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-does-clickbait-work-these-reasons-will-astound-you/ You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, expressly designed as lead gen catnip. Clickbait isn’t a bad thing by itself; as with any powerful tool, it’s how you use it that determines its worth. Used wisely, these principles of clickbait serve a useful purpose for you and your audience. (more... ) --- - Published: 2017-05-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-fine-art-of-being-yourself/ Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective email and direct mail communication? (more... ) --- - Published: 2017-05-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/is-your-database-ready-for-abm/ For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted marketing effort. (more... ) --- - Published: 2017-05-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-decision-makers-in-the-hospitality-sector/ Despite the hospitality sector’s focus on personal interactions and building relationships with customers, technology still plays an important role for leaders in the industry. From automating routine management tasks to using advanced kitchen equipment to delight diners with novel dishes, technology has an important place in hospitality. Reach Marketing brings you the Hospitality Technology Subscriber Business Mailing List to connect you with leaders in the hospitality sector. (more... ) --- - Published: 2017-05-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/making-room-for-marketing-automation/ How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the palm of your hand; we’re talking about the amount of time and space you devote to a full implementation, not just the raw installation. When you account for data migration, training time, practice, and on-boarding, it could take more space in your workplace than you think. (more... ) --- - Published: 2017-05-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-getting-customization-right/ Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around them, yet a minority of marketers feel they’re able to deliver on that promise. Personalizing a customer experience starts with getting the data you need to customize interactions, so let’s look at the role data enhancement plays in tailoring experiences to your users. (more... ) --- - Published: 2017-05-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/creating-irresistible-lead-magnets/ Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. With the right magnet to pull prospects your way, you shut out your competitors and get a chance to make your unique case to your leads, earning you a few precious seconds to speak to them directly. (more... ) --- - Published: 2017-05-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-cios-and-ctos/ From offices to manufacturing plants, technology has become integral to the modern workplace. Data security, database maintenance, and IT infrastructure are high priorities for successful businesses. (more... ) --- - Published: 2017-05-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/gathering-better-not-just-bigger-data/ How much of your data is accurate, normalized, and instantly available to you? If you’re like most B2B companies, you could be mistaking quantities of data for quality data. According to a 2016 Experian poll of B2B organizations, nearly 75 percent of marketers were not fully confident in the accuracy and accessibility of their information. The problem wasn’t a lack of data but insufficient controls on data quality. (more... ) --- - Published: 2017-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/fuel-your-lead-gen-with-content-marketing/ There’s one constant companion your leads take with them on every part of their buying journey: content. SEO content is there for them when they start their search by typing a few keywords into the Google search bar. Feature articles, case studies, and white papers give them support in their buying decisions. How-to videos and product demonstrations help them even after they buy. (more... ) --- - Published: 2017-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-essential-questions-to-improve-your-market-segmentation/ When it comes to segmentation, some lines seem easy to draw. Segmenting your market by geographical location, company size, or annual income makes sense. But are these the only ways in which you can group your target audience to gain a deeper understanding of them, or can you find new ways to see your market? These questions will give you more insight into the relationship between your products and your prospects. With this knowledge, you can build more robust customer personas, meet leads’ specific needs, and simplify their decision-making process for them. (more... ) --- - Published: 2017-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-can-database-marketing-reveal-about-your-leads/ Think about your local public library. It’s more than just a warehouse for books; it’s also a meeting place for groups, a social center, and a wellspring of information for researchers. Your marketing database is likewise much more than a simple repository for isolated facts. With it, you can discover a wealth of knowledge about your customers, which in turn leads to more accurate buyer personas and a better understanding of how to meet your prospects’ needs. (more... ) --- - Published: 2017-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-whats-your-buyers-story/ Every customer has a story to tell, and understanding that story helps you discover new leads with similar tales. A buyer’s journey describes a narrative arc that includes many of the same elements you’d find in epics from Beowulf to Lord of the Rings. The fate of the world may not hang in the balance, but the fate of your next sale does. Marketing automation can make the decisive difference. (more... ) --- - Published: 2017-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-insurance-industry-leaders/ From big-data applications that provide accurate predictive analytics to AI virtual assistants, technology has transformed the insurance industry. To gain insight into how technology supports insurers’ business goals and discover more about technological innovations and applications in the insurance sector, professionals read Digital Insurance Magazine from SourceMedia. (more... ) --- - Published: 2017-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/teaching-your-database-how-to-see/ You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was it white and gold)? Maybe you used it when you read a graph or saw an Impressionist painting at the museum. If you look very closely at the screen on which you’re reading these words right now, you’re using it again. (more... ) --- - Published: 2017-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-smart-is-your-data-sorting-hat/ In her Harry Potter universe, J. K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most success. You may not have wizardry at your disposal to tell your Gryffindor from your Hufflepuff, but you do have data enhancement technology that performs the same feat. Your ability to sort leads into the appropriate segments and associate them with the right buyer personas is only as good as your data, so here’s how to make your technological “sorting hat” smarter. (more... ) --- - Published: 2017-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-the-care-and-feeding-of-a-growing-brand/ One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is more than a name; it’s a guiding philosophy and an identity that become indelibly linked. Customers grow to trust brands in deeper ways and even do some of the marketing team’s work for them by becoming brand ambassadors. Whether you’re founding your first start-up or transforming an existing business’ name, marketing automation is one of your most powerful brand-building tools. (more... ) --- - Published: 2017-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-lead-gen-mistakes-you-may-not-know-youre-making/ In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead generation is a little trickier because mistakes may not take you in entirely the wrong direction but only put you a little off-target. You don’t need to settle for sub-optimal lead gen once you know what to look for and how to overcome these hidden mistakes that can hinder your efforts. (more... ) --- - Published: 2017-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-decision-makers-in-the-transportation-infrastructure-sector/ America has over 4 million miles of highways, roads, and bridges, so it’s no wonder that adding onto and maintaining that essential infrastructure is a high priority. The professionals who design and build these roads get their news from Roads & Bridges magazine, a monthly journal that gives them the industry news they need to make decisions that influence how millions of us reach our destinations. (more... ) --- - Published: 2017-04-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-real-ai-is-coming-are-marketers-ready/ Artificial intelligence is a science fiction staple, but the brainy machines haven’t always been benevolent. Look at HAL 9000, Skynet, or the rogue replicants of “Blade Runner” for just a few examples of AI run amok. But when tech experts talk about AI, they’re referring to something far more specific – computers that think and learn as people do, at least in some ways. (more... ) --- - Published: 2017-04-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/landing-pages-that-send-conversion-rates-soaring/ You’re making an offer. Your leads are interested enough to click through and learn more. Yet something’s stopping them from moving to the next step, and they bounce. What’s changing their minds and keeping them from converting? (more... ) --- - Published: 2017-04-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/think-like-an-investigative-reporter-with-your-marketing-data/ “Fake news” is a hot topic of conversation, but the reason it’s making headlines is that real news is enjoying a renaissance. Subscriptions to respected newspapers and journals are up across the board, and investigative reporters on television are drawing bigger audiences than they have in years. Marketers can take a page from the newspapers of note and do some investigative reporting of their own using data enhancement. (more... ) --- - Published: 2017-04-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/suit-your-market-to-a-t/ Your audience has a lot of concerns and pain points to manage, but which ones matter to them most? How do they prioritize? How can you use that knowledge to help them make important buying decisions? To arrive at the answers, you and your marketing database manager can try a T-shaped approach to give you greater clarity on market segmentation and meeting your leads where they need you to be. (more... ) --- - Published: 2017-04-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-key-decision-makers-in-the-printing-and-promotional-products-sector/ The printed word still carries weight with customers, particularly on promotional branded products and literature. C-level executives, business owners, marketing managers, promotions consultants, sales leaders, and other professionals in the printing and promotional products sector rely on Print + Promo magazine to keep them up to date on the latest news in a rapidly changing industry. Reach Marketing puts you in touch with these professionals with the Print + Promo Magazine Subscriber Business Mailing List, which includes more than 10,700 postal addresses, nearly 10,000 phone numbers, and 8,400 email addresses. (more... ) --- - Published: 2017-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-fundamentals-of-data-driven-marketing/ Marketing is increasingly built on data. Database services provide the raw material for constructing buyer personas, developing account-based marketing strategies, and analyzing your audience’s needs. But what principles govern the data on which modern marketing rests? We’ve put together the six critical properties that make data-driven marketing successful. (more... ) --- - Published: 2017-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-feeding-the-marketing-automation-beast/ Marketing automation gives you the power to carry on individual, persuasive conversations with an unlimited number of prospects. Without enough content, though, you have nothing meaningful to say to them. Content is essential to success with marketing automation technology, yet it’s the part of the system that businesses are most likely to overlook. (more... ) --- - Published: 2017-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-fantasy-football-can-teach-you-about-data-enhancement/ Whether it’s at the college level or in the pros, fantasy football has gotten huge. Fantasy football fans pore over endless stat tables, watch film on their star players, and track stories on ESPN the way stockbrokers watch Dow Jones reports. They know something marketers can learn from: The more complete your data set is, the better your results are likely to be. Data enhancement gives businesses a more detailed look at the team that matters most to them – their buyers. (more... ) --- - Published: 2017-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/quick-hits-12-more-lead-gen-tips-you-can-use-today/ Our last blog post on lead generation ideas you can implement right away to earn quick gains was so popular that we’re revisiting it this week and including even more ideas. (more... ) --- - Published: 2017-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-top-pharmaceutical-professionals/ As the population ages and new treatments become available to improve health outcomes, pharmaceutical manufacturing is poised to become a significant growth industry. Reach Marketing puts you in touch with industry leaders through the Pharmaceutical Manufacturing Magazine Subscribers Business Mailing List. With more than 52,000 postal addresses, 36,700 phone numbers, and over 17,000 email addresses, this business mailing list connects you directly with today’s most influential pharmaceutical industry leaders via the channels they use most. (more... ) --- - Published: 2017-04-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-keeping-you-from-your-customers/ When talking about marketing automation, we often discuss how it breaks down silos and removes walls between various sales and marketing platforms, but there’s another wall that’s tougher to open up: the one between you and your buyers. Database services help you bridge the gap by giving you more customer knowledge, letting you construct more targeted campaigns, and creating open lines of communication so you can accompany your leads on their buying journey. (more... ) --- - Published: 2017-04-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-what-insiders-know-about-marketing-automation/ Email automation and marketing automation are no longer in the early-adoption stage; they’re now part of the mainstream, yet too many businesses aren’t getting the most from their marketing technology. They’ve got the basics in place – email marketing management, simple data hygiene, autoresponders – but they’re missing out on more advanced automation techniques. What do successful insiders know that gives them an edge? (more... ) --- - Published: 2017-04-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-the-new-rules-on-data-privacy-mean-for-marketers/ Major changes to data privacy are coming, and they could dramatically alter how businesses and buyers interact. If regulatory repeals to internet privacy go through as they’re currently slated to, then internet service providers will then be able to sell certain kinds of users’ data. For marketers, the legislation could have a number of outcomes, but the businesses that thrive are those who are agile enough to move through the altered digital landscape with ease. (more... ) --- - Published: 2017-04-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-the-ancient-greeks-knew-about-email-marketing/ Ancient Greek philosophers were brilliant enough that we’re still reading them today, but were they smart enough to outline what email marketers should study? In a way, yes. We think of email marketing and automation as distinctly 21st century phenomena, but they’re built on principles as old as communication itself. Here’s what Aristotle has to say about building a better email lead generation program. (more... ) --- - Published: 2017-04-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-top-legal-professionals/ From corporate counsel to maritime law, personal injury lawyers to criminal prosecutors, legal professionals play pivotal roles in public, private, and commercial sectors. Progressive Law Practice keeps lawyers and legal professionals informed of the latest news in their diverse industry, and Reach Marketing puts you in touch with them via the Progressive Law Practice Subscriber Mailing List. (more... ) --- - Published: 2017-04-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/when-diy-database-marketing-becomes-dont-try-this-at-home/ If you went to your local hardware mega-store and had a blank check to buy what you needed, you could get everything necessary to build a home from the foundation up – with one major exception. When you buy your concrete, boards, bricks, and more, you may lack the experience needed to put them together into something resembling a house. Your marketing database is like that mega-store, filled with everything you need to succeed, but without database management to build a state-of-the-art data-assisted marketing program, you’re not getting full value from it. (more... ) --- - Published: 2017-04-03 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-top-buyers-and-procurementpurchasing-professionals/ The go-betweens who link executive decision-makers and vendors, buyers and procurement professionals fulfill an essential role in a wide range of B2B businesses. Their input carries considerable weight when making buying decisions, which makes them vital contacts for marketers. The ReachBase Buyer/Procurement/Purchasing Professionals Mailing List puts you in touch with buyers, procurement managers, purchasing directors, and c-level executives. (more... ) --- - Published: 2017-04-03 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-is-your-marketing-automation-strategy-reaching-its-full-potential/ Marketing automation is a significant investment of time and resources, particularly for B2B businesses that rely on long-term lead generation and nurturing. Yet for all the energy businesses put into marketing automation, many of them don’t see results as quickly as they’d like – if they see them at all. (more... ) --- - Published: 2017-04-03 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/writing-the-newsletter-leads-want-to-read/ Newsletters are an incredibly powerful lead gen tool. With a well-developed newsletter program, you gain access to leads’ contact information, maintain steady connections with your prospects, and pick up referrals from forwarding. (more... ) --- - Published: 2017-04-03 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/doing-more-with-data-append/ You know before setting foot in a car dealership that some models have deluxe features. When ordering a pizza, you might opt for the veggie version or the meat-lover’s combo over plain cheese. Data also becomes more valuable and desirable with all the frills. Thanks to data append services, just as you order a pizza with everything or extra features for your new car, you can now order deluxe data. (more... ) --- - Published: 2017-03-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/predictive-power-of-data/ From accurately forecasting where an emerging market might appear to understand how leads make decisions well enough to predict which ones they’ll make next, one thing is clear: Data-driven technology has moved from science fiction to marketing fact. Big data applications give you a big-picture view of the landscape through which your prospects take their buying journey, allowing you to map a course for them and act as a guide. (more... ) --- - Published: 2017-03-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/accounting-professionals/ From performing routine bookkeeping tasks to handling investments, mergers, and acquisitions at the highest level, professionals in accounting and finance play critical roles in every organization. ReachBase Accounting Professionals Mailing List includes CMOs, CPAs, independent financial advisers, accountants, bookkeepers, payroll managers, tax preparers, budgetary planners, and other key decision-makers in finance across a wide spectrum of industries. (more... ) --- - Published: 2017-03-27 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-do-you-know-where-your-marketing-revenue-comes-from/ Does your organization see marketing in terms of cost outlay or of revenue generated? All too often, it’s the former, yet marketing is a key revenue driver. The problem is, it’s often hard to see because marketers have historically faced challenges with drawing direct lines between marketing activity and revenue. Once you put price tags on marketing outcomes, you’re able to determine exactly what you need to do to exceed sales goals. (more... ) --- - Published: 2017-03-27 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/quick-lead-gen-techniques-you-can-implement-right-now/ Long-term success at lead generation takes time and the right marketing partners to implement. That doesn’t mean you can’t rack up some quick wins along the way, so let this list of must-do lead gen boosters inspire you to take action now. (more... ) --- - Published: 2017-03-27 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/4-cool-things-you-can-do-with-an-email-address-aside-from-sending-email/ Email is ubiquitous now, and yet chances are good that most of the email addresses you access aren’t being fully leveraged. An email address is more than a means to email your leads; it’s also a key to unlock new insights into them. If you’re just using your business email lists for emailing prospects, you’re missing out on some powerful new uses for standard contact information. (more... ) --- - Published: 2017-03-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-why-marketers-should-welcome-their-computer-co-workers/ The New York Times points to automation as a potential threat to many sectors of the American workforce, and even those in creative fields such as marketing might initially look askance at AI. The good news is that marketing automation technology isn’t about to make marketing directors obsolete. The even better news is that automation is an outstanding asset for companies that need scalable, result-oriented marketing solutions because it frees marketers to do what they do best. One particularly marketing-friendly aspect of automation, chatbots offer a way to provide better service to your leads while sorting them in ways that make sense for you. Here’s how to make the most of your new AI staff. (more... ) --- - Published: 2017-03-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-tire-and-automotive-service-professionals/ The global tire market is where the rubber meets the road for a wide array of industries, from commercial fleets and industrial vehicles to individual owners’ cars and trucks. Tire Business magazine, a Crain Communications masthead, is published twice monthly and available in both print and digital formats. The magazine keeps independent tire and automotive service dealers up to date on the latest industry news on tire manufacturing, installation, repair, and service. Reach Marketing connects you to industry leaders in the tire market with the Tire Business Newspaper Subscribers Business Mailing List. (more... ) --- - Published: 2017-03-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/what-improv-comedy-can-teach-you-about-unsubscribe-rates/ There’s a rule in improvisational acting and comedy: You don’t say “no” to someone else’s scenario. Instead, you say “yes, and” before contributing your part to the narrative. If your partner starts with “We’re on a ship,” you don’t respond with “No, we’re in a hot air balloon” but with “yes, and it’s an airship. ” You build on the foundations someone else has given you, or the whole bit falls apart. In email marketing and lead gen, you need to provide prospects with an unsubscribe opportunity. That’s a “no” you don’t want to hear – and with thoughtful email design, opt-downs, and preference pages, you may not need to. Here’s how to give leads a chance to say “yes, and” instead of “no. ” (more... ) --- - Published: 2017-03-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/enriching-data-to-enhance-customer-care/ What keeps customers coming back? That’s a central question for any marketer, but it’s mission-critical to B2B organizations that typically have longer sales cycles and more invested in each lead. While data enhancement is an important tool for customer acquisition, it’s just as useful as a way to retain your customer base. If you’re using data enhancement to get to know new leads and prospects better without harnessing its power to deepen relationships with your buyers, you’re missing out on a vital piece of the customer retention puzzle. (more... ) --- - Published: 2017-03-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/big-data-in-five-easy-pieces/ Big data has deep roots in highly technical and scientific fields, but its utility makes it beautifully suited to marketing applications too. Fortunately, marketers don’t have to understand the complexity underlying big data to make use of it. Data-driven marketing is changing the face of business, and it’s using big data to do it. To get a handle on the impact big data has on marketing activity, let’s take a look at how data scientists define the term. The original “four V’s” are the underlying principles of big data, but marketing database services add a fifth “V” that makes sense in business contexts. (more... ) --- - Published: 2017-03-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-assembly-line-efficiency-for-customized-marketing-programs/ At first blush, automation and customization seem like opposites. Automation might conjure images of sophisticated machines moving in an intricate ballet to produce identical items. Customization describes a product that’s lovingly crafted by hand to fit a specific need. In marketing terms, both concepts are useful. If you want to achieve relevance, you must customize; if you want to grow, you must automate. Marketing automation is the answer for both needs, offering the kind of customization web designers only dreamed about a few years ago while automating routine tasks to make the system vastly more efficient. (more... ) --- - Published: 2017-03-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-subscribers-and-bookbuyers-in-the-social-sciences-and-law-fields/ If knowledge is power, then the reference works that act as repositories of knowledge are especially potent. The Civic Research Institute, a provider of reference publications across a wide spectrum of industries, gives professionals in numerous fields the power to make informed decisions in every aspect of their work. Reach Marketing connects you with these influential professionals with the Civic Research Institute Subscribers and Bookbuyers Masterfile. (more... ) --- - Published: 2017-03-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/blogging-for-leads-how-to-use-your-blog-as-a-lead-gen-force-multiplier/ Like pastrami and rye or Sundays and football, content and email marketing lists are natural pairs. A business blog enhances the lead gen value of your email list, which in turn guides the content of your blog as your analytics tell you which posts got the most buzz. Overall, nurtured leads tend to convert more often and make larger buys than those who are left to their own devices, so it’s well worth investing in content as part of your larger lead gen strategy. (more... ) --- - Published: 2017-03-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/whats-your-datas-goldilocks-zone/ You may not know it, but you live in Goldilocks’ neighborhood. Scientists refer to the “Goldilocks Zone” as the just-right distance from the sun, the zone that’s neither too hot nor too cold to support life. Marketing data scientists also have their own version of the Goldilocks Zone. It’s the range within which your leads’ contact data is both accurate enough to reach your prospects yet broad enough to connect with as many leads as possible. Data hygiene is a balancing act, and you want to be in the just-right region that gives you the best outcome for your efforts. What’s the ideal ratio of depth to breadth? That’s a question you and your data enhancement consultant can work out together, but here’s an idea of what you (and Goldilocks) might be after. (more... ) --- - Published: 2017-03-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/5-key-questions-your-analytics-need-to-answer/ If you threw a party, would you care more about the number of people who showed up, or would you measure success by other standards – how much fun your guests had, for instance, or how long they stayed and chatted? Raw numbers are useful, but they only tell part of the story. With a skilled database manager and a clear set of goals in mind, your analytics can give you some surprising insights. (more... ) --- - Published: 2017-03-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-5-kpis-to-watch-in-your-marketing-analytics/ One of the toughest questions marketers face is how to know when their efforts are working. Which marketing activities pay off? What made your most successful campaigns soar? Where can you afford to cut back on marketing spend, and where should you invest? Marketing automation and the sophisticated analytics that are part of the package offers solutions. Your analytics show you exactly how your marketing translates into revenue – and if they don’t, it’s time to prioritize these key performance indicators and get a clearer view of your best success stories. (more... ) --- - Published: 2017-03-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-decision-makers-in-the-space-and-defense-industry/ The need for skilled programmers, scientists, researchers, technicians, and other STEM professionals is projected to grow dramatically over the next decade. In the business sector, technology is becoming a mission-critical element of success too. Professionals in these fields rely on the Applied Technology Institute (ATI) as the premier technology training and ongoing education source for themselves and their teams. Reach Marketing connects you with these decision-makers through the Applied Technology Institute Subscriber Business Mailing List. (more... ) --- - Published: 2017-03-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/building-a-smarter-drip-nurture-program/ We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a hiking trail versus guiding each hiker along the path personally. In groups, it’s possible for hikers to lend one another support and for guides to indicate points of interest to a larger audience at once. On the other hand, a personalized tour that lets travelers move at their own pace is a more memorable experience for them. How, then, do you provide individual guidance that makes leads happy while batching your marketing activities in ways that make sense for you? Drip nurture programs are your answer. (more... ) --- - Published: 2017-03-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/the-frictionless-funnel/ In a perfect world, leads come to you with cash in hand and full product knowledge, and all you have to do is accept their money. In real-world B2B marketing, there are a few more bumps and snags in the sales funnel. Every one of those sticking points can become a roadblock for otherwise promising leads, so it’s imperative for marketers to smooth the way and create as frictionless a surface as possible for leads. You want them to feel comfortable going with the current so they move effortlessly from conversion to conversion. Here’s how to reduce unnecessary friction and give leads the best buyer’s journey you can. (more... ) --- - Published: 2017-03-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/the-four-elements-of-predictive-marketing/ There was a time when scientists thought there were only a handful of elements, and those were poorly understood. Now we know there are more than a hundred of them, and we understand what constitutes an element. Our greater knowledge evolved through experimentation and improved technology. That’s true for marketing too. What used to be largely theoretical in marketing has been empirically tested, and just as a chemical engineer can make predictions about what will happen in the lab, marketers have more predictive power than ever before. Database services that incorporate predictive analytics and marketing automation are at the heart of marketing science today, so let’s take a closer look at four elements that comprise a truly visionary marketing strategy. (more... ) --- - Published: 2017-02-28 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-going-interactive-with-marketing-automation/ Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact; the positive feedback we get when we’re actively engaged lights up the brain’s reward centers. Marketing that’s more than a passive, one-way stream of information flowing from you to your audience instantly wins a bigger share of your audience’s attention because it gives leads an immediate reward for their efforts. The challenge with interactive marketing is the time sink it can become for marketers. With marketing automation, feedback from your leads can channel quiz-takers to customized content, trigger email that leads to next steps, and drive further interaction via social media – no micro-management required. Here’s a look at some of the ways you can incorporate more interactivity and hold your audience’s attention. (more... ) --- - Published: 2017-02-28 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-top-business-decision-makers-2/ Gaining access to the decision-makers in your industry is a mission-critical sales goal. When you speak directly to influencers at the apex of the corporate hierarchy, your message has a more significant impact. The NAPCO Media Corporate Management Database, available through Reach Marketing, connects you to c-level executives, business owners, and other key management personnel across a wide range of publishing, marketing, and retail industries. This business mailing list contains more than 271,000 postal addresses, nearly 250,000 phone numbers, and 80,000 email addresses. (more... ) --- - Published: 2017-02-28 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/lead-gen-myths-busted/ It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as lead gen, myth-busting is practically a public service. We’ve seen plenty of fables about lead generation, and these are some of the most common. If you recognize some of your organization’s lead gen practices on this list, it may be time to re-examine your current strategy and discover new solutions. (more... ) --- - Published: 2017-02-28 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/how-to-get-more-from-email-append/ Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? Email append services enhance the quality of the information your prospect files contain, making all your marketing efforts come closer to their intended targets and increasing ROI on all your activities, including email. To make the most of email append, it helps to know what to expect from the process and lay the groundwork for it. (more... ) --- - Published: 2017-02-28 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/taming-your-data/ Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in a torrent, and without a way to channel and organize it, data can quickly overwhelm even the most astute marketers. Here’s how to get your data into shape, creating an orderly garden instead of a chaotic thicket, with the help of database services and a strategic approach. (more... ) --- - Published: 2017-02-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-being-loyal-to-your-customers/ Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way street. How do you express to your customers that you remain committed to being there for them, giving them consistently excellent service, and keeping them in the loop on your latest product lines? Marketing automation is one way to put customers first while allocating routine tasks to the software. Here’s how automation helps you become a more loyal provider. (more... ) --- - Published: 2017-02-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-human-resource-professionals/ From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals grow their businesses and manage their personnel, Progressive Human Resource Management offers in-depth articles, news, and opinions on every aspect of the HR sector. Reach Marketing connects you with leaders in HR with the Progressive Human Resource Management Subscriber List. (more... ) --- - Published: 2017-02-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/5-questions-that-will-improve-your-email-marketing-strategy-today/ What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion rates often take time to develop, you can get a little instant gratification today by asking and answering these quick questions. (more... ) --- - Published: 2017-02-21 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/stop-guessing-what-your-leads-need/ If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take the time to ask you what brought you into the dealership and listen to your answer. If the seller insisted on showing you rugged trucks and sedate minivans when you came in with dreams of a sporty little roadster, you would look around for another seller – or you might just walk out. Every time businesses try to guess what their leads want instead of learning the real facts, they risk alienating the people they most want to impress. Discover what your leads want from you, and you’re on the way to earning their business. (more... ) --- - Published: 2017-02-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-free-your-content-marketing-with-automation/ When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets your creative team focus on what they do best, allowing them to come up with more and better content that doesn’t feel canned. Here’s how marketing automation can transform your content strategy. (more... ) --- - Published: 2017-02-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-top-marketing-professionals/ Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With the CMO Technology News Subscriber Mailing List, Reach Marketing connects you directly with marketing professionals, advertising executives, CMOs, email marketing directors, digital marketing managers, and other influencers. (more... ) --- - Published: 2017-02-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/top-tips-for-turbocharging-lead-gen-in-2017/ What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that helped them thrive last year may find that their competition has caught up with them. Your best lead gen strategy for 2017 is to look at where you can change, not just where you want to stay the same. (more... ) --- - Published: 2017-02-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/the-little-data-mistakes-that-can-turn-into-big-costs/ Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to its intended recipient or missing out on a sale altogether. Prospects can’t buy from you if they don’t know you’re there, so ensuring reliable communication and high visibility through data enhancement and data hygiene processes are critical to your success. (more... ) --- - Published: 2017-02-14 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/turning-your-database-into-the-ultimate-customer-service-tool/ Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably summon up all these details and more about family and friends. If you slip up and forget an important date, you’re likely to hear about it from the other party. (more... ) --- - Published: 2017-02-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-make-your-marketing-automation-work-smarter-not-harder/ Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; they never take the next steps to full implementation, instead using the system as a kind of glorified email marketing management tool or data storage warehouse. Only 15 percent of B2B marketers feel they’re getting the most out of their marketing automation systems, according to research from SalesFusion. Here’s how smart marketing automation management can make you part of the lucky few and box out the competition. (more... ) --- - Published: 2017-02-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-professionals-in-the-senior-living-industry/ Thousands of Americans retire each day, and as Baby Boomers age out of the workplace, the number of retirees is poised to grow. Environments for Aging Magazine from Emerald Expositions takes a closer look at the unique challenges an aging population faces and offers environmental solutions at every level. To put you in touch with some of the most influential professionals in elder care, assisted living, architecture and design, Reach Marketing works with Emerald Expositions to bring you the Environments for Aging Magazine Subscribers Business Mailing List. (more... ) --- - Published: 2017-02-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/these-tips-will-turn-your-white-papers-into-lead-gen-engines/ White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the exchange rate fair. You can’t optimize your white papers’ effectiveness if you’re giving away your organization’s secrets for success or asking for leads’ life histories without offering sufficient value. Here’s how to hit the sweet spot and fuel your lead gen activities while giving prospects real value. (more... ) --- - Published: 2017-02-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/how-location-data-takes-businesses-to-new-places/ “Location, location, location. ” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have a more precise idea of their visitors’ locations than ever before, thanks to data enhancement that backs up demographic information with site analytics to pinpoint traffic origins. Smartphones and other mobile devices share geolocation data freely, and as more than half of your leads now check email on the move, you know where to reach them. (more... ) --- - Published: 2017-02-07 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/are-you-getting-the-most-from-your-analytics/ When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software can generate any number of impressive-looking reports, but without analysis, those orderly rows of figures and colorful charts don’t mean much. A report tells you what’s happened, but to understand why it happened, you need more sophisticated analytics from both your software and the trained marketing automation consultants who interpret the data. With analytics, you can spot trends, chart a course of action, pinpoint underperformance areas, and repeat your successes. Without effective analytics, you’re navigating without a compass. (more... ) --- - Published: 2017-01-31 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-are-you-getting-the-most-from-marketing-automation/ Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, you may not be getting optimal performance from it. Think of it as owning a powerful new sports car; it only matters how it handles if you know how to drive it. Here’s how to get the most from your marketing automation system. (more... ) --- - Published: 2017-01-31 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/lead-gen-strategies-you-can-implement-right-now/ From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead generation activities that start to pay dividends right away. Some of these tips take time to reach their full value, but all of them give your lead gen an instant lift. (more... ) --- - Published: 2017-01-31 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/why-your-leads-love-data-enhancement-even-if-they-dont-know-about-it/ Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a little easier every day. Data enhancement also makes interacting with you easier in ways your leads may not see – but they definitely appreciate the effects of it. (more... ) --- - Published: 2017-01-31 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/6-simple-steps-to-segmentation/ If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom has a specific set of concerns and challenges that they look to you to solve. Although every customer is unique, groups of them do have some key elements in common. These market segments might be based on geographical location, industry type, job title, behavioral data, or any one of a vast number of characteristics. (more... ) --- - Published: 2017-01-31 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-design-and-engineer-professionals/ The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of that change is accelerating. To stay current and gain a competitive edge, professionals in the tech sector rely on Electronic Products magazine from AspenCore. Reach Marketing puts you in touch with the hardware architects, software developers, IT directors, CIOs, CISOs, aerospace and military contractors, QA/QC professionals, and other technology-driven leaders who comprise the Electronic Products Magazine Subscriber Business Mailing List. (more... ) --- - Published: 2017-01-25 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/the-new-world-of-data-management/ Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially inert. That’s wholly different from today’s view of data as a dynamic, multifaceted aspect of an organization’s knowledge base. Instead of something to copy and paste to fill in the requisite blanks, data has come into its own as a source of insight. For marketing database services, that has revolutionized how prospect lists are handled. List access means much more than a catalog of names and addresses; contact information is just the beginning of what you get from data providers. (more... ) --- - Published: 2017-01-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-how-well-does-your-marketing-automation-solution-scale/ For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the moment you secured your first major investor, or the acquisition of a new startup. The marketing strategies that brought you to your current level of success may not be enough to keep up with your next growth spurt. To make sure your marketing strategy isn’t the limiting reagent in the alchemy of growth, you need marketing automation technology that scales with your needs. (more... ) --- - Published: 2017-01-25 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/finding-the-leads-you-need-through-third-party-sources/ Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect with your prospects. That relationship’s just as important if you’re on the other side of the equation and looking to expand your market through access to third-party lists. Here’s what you need to know to turbo-charge your lead gen strategy with third-party access. (more... ) --- - Published: 2017-01-25 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/enhance-your-data-and-enhance-your-customer-experience/ Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? If you’re like most people, you have. Long forms might be a necessity for some applications, but for virtually all marketing content, short and sweet is the rule of the day. Yet when designing forms, businesses often burden them with a plethora of fields because that data is so vital to their marketing efforts. Data enhancement balances your need to know with your prospects’ desire to access content. Enhancing data means you fill in the blanks in your lead’s account file without asking him or her to spend half an hour on forms. Respecting your customers’ time by getting what you need to know about them from another source is an important quality of life issue for prospects and a win for your data collection team. (more... ) --- - Published: 2017-01-25 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-key-decision-makers-in-the-legal-and-business-field/ The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and the BridgeTower Media Legal Masterfile available through Reach Marketing connects you with some of the most influential professionals in the legal sector today. Comprising nearly 23,000 postal addresses, more than 20,000 phone numbers, and 16,000 email addresses, allowing you to find the most relevant channel for your message. (more... ) --- - Published: 2017-01-18 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-ai-the-5-biggest-hurdles-your-marketing-efforts-face/ If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break sales records. It’s not quite that simple; how do you know who the right people are, for instance, or know the right time to contact them? With marketing automation and a marketing team that goes beyond simplistic solutions, you can come far closer to that ideal than conventional methods can take you. (more... ) --- - Published: 2017-01-18 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/marketing-database-game-changers-in-2017/ There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth analysis. Marketers know more about their audiences, and audiences are hungrier than ever for product knowledge; both get what they want through more comprehensive data. (more... ) --- - Published: 2017-01-18 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/data-enhancement-for-a-winning-customer-retention-strategy/ Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating existing contact information is just as important as ever, but marketers are now putting the same technology used to improve data hygiene on prospects’ records to use on customer account files too. (more... ) --- - Published: 2017-01-18 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/gaining-an-edge-with-lead-scoring/ Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7. 4 billion customers (and counting). In the B2B marketplace, your target audience is undoubtedly a good bit smaller, and you have competition. Lead scoring plays a vital role in owning your marketplace no matter what size it is. Here’s how: (more... ) --- - Published: 2017-01-18 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-key-it-and-healthcare-management-professionals/ Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data applications that give researchers deep insight into whole communities, data now plays a critical role. The Health Data Management Magazine Subscribers Business Mailing List from SourceMedia and managed by Reach Marketing puts you in touch with healthcare professionals who are plugged into the latest information technology solutions. (more... ) --- - Published: 2017-01-11 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/the-future-of-marketing-database-management/ Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just a few visionaries predicted the rise of mobile devices ten years ago, and at the turn of the century, only science fiction writers envisioned anything like the mobile-first, customer-driven, data-saturated world in which marketers move today. (more... ) --- - Published: 2017-01-11 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/what-will-2017-mean-for-data-enhancement/ It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the data-driven insights in the world won’t help your marketing efforts achieve much if they’re built on faulty information at the outset. Collecting, storing, and retrieving more accurate, complete data is a primary goal for the coming year, and new data enrichment technology will play a key role in making it happen. (more... ) --- - Published: 2017-01-11 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/big-trends-in-lead-generation-for-2017/ In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how to fine-tune the effectiveness of your most important lead gen channels while reducing effort on your lowest producers by taking advantage of the following trends. (more... ) --- - Published: 2017-01-11 - Modified: 2024-08-04 - URL: https://reachmarketing.com/blog/reach-accident-and-health-insurance-professionals/ As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than it has been in years. Professionals in the health insurance sector need to work especially hard to stay informed of changes in their industry and provide guidance to the businesses and individuals who are their clients. With the ReachBase Accident and Health Insurance Professionals Mailing List, you have access to mailing addresses for more than 30,000 of the most influential decision-makers in the accident and health insurance industry today. With more than 30,000 phone numbers and 25,000 email addresses, you connect with insurance brokers, HR managers, CFOs, claims processors, risk management engineers, and other influential professionals. (more... ) --- - Published: 2017-01-04 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/breaking-down-barriers-to-better-data/ Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the next one even more effective. Having accurate reports, then, is vital not only to your current campaign’s success, but also to everything you do in the future. Your marketing analytics team can provide the readily accessible, reliable, and detailed reports that let you build on repeated success, but only when there’s good communication on all sides. Allowing information to flow freely is essential to helping marketing database services perform at the highest level. Here’s how to build a better database by knocking down the silo walls and making verification simpler. (more... ) --- - Published: 2017-01-04 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/taking-a-lead-gen-lesson-from-the-brownies/ Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold. ” It’s a good philosophy for marketers to adopt too, especially when it comes to balancing lead acquisition with nurture programs in your lead generation strategy. Both are vital to your organization’s success, but carefully nurtured leads represent an investment – one that these cared-for prospects are likely to repay at the business end of the sales funnel. (more... ) --- - Published: 2017-01-04 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/reach-top-business-decision-makers/ Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation is moving into leadership roles within the non-profit industry and actively working toward change. To achieve their goals, non-profit leaders rely on forging connections with other professionals. With the ReachBase Non-Profit Professionals Mailing List, you gain access to more than 2. 17 million business addresses, nearly 1. 6 million phone numbers, and 930,000 email addresses of the most influential decision-makers in the non-profit sector. (more... ) --- - Published: 2017-01-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-ai-how-fast-does-your-marketing-strategy-need-to-be/ From microwaved meals to instant messages, we live in an increasingly fast-paced world. What’s more, we have unprecedented control over our own little corner of the world, summoning the music we like to listen to, the news we want to read, and the information we need to know with the click of a couple of keys. How are marketers able to earn their way into that information bubble, and how can they keep up with their leads once they get there? (more... ) --- - Published: 2017-01-03 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/building-on-the-basics-of-customer-care/ Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items for sale that are a perfect match for your interests. You know about it from special offers that arrive in your email in-box just as you’re considering an upgrade to your computer. You encounter it in a different form when using Google and its sophisticated predictive-text capabilities that almost seem to know what you’re looking for before you do. Data enhancement has revolutionized how we do business. (more... ) --- - Published: 2016-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/more-marketing-automation-workflows/ Last week’s overview of the best marketing automation workflows to set up today drew so much attention, we’re going to keep the buzz going with more ways to channel your leads into nurture streams that make sense for them. When building workflows, you’ll notice that some might overlap. A customer who makes his or her first purchase, for instance, becomes eligible for both the conversion and the loyalty programs. This is why a marketing automation system that effortlessly coordinates workflows is a must for keeping communications on point without duplicating your efforts. (more... ) --- - Published: 2016-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-you-yes-you-need-big-data/ Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in the modern marketplace, and organizations of every size benefit from having more of it – but only if it’s well maintained with database services that ensure you govern your data instead of letting it govern you. Here’s what proper marketing data management can do for you. (more... ) --- - Published: 2016-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/is-dirty-data-costing-you/ Data has become as essential to business as water is to agriculture. Like water, sometimes the data coming in is impure; it could even harm your cash crop of new leads or limit future opportunities by spoiling the fields where your long-term customer relationships grow. What’s worse, invalid data incurs unnecessary costs at every stage of the lead lifecycle from initial acquisition barriers to lost sales. Data hygiene is the solution, but let’s take a closer look at the problem to understand why data enhancement is so vital. (more... ) --- - Published: 2016-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-seo-fits-in-your-lead-gen-strategy/ Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer, “both! ” Organic searches channel leads directly to your blog, product catalog, or landing pages. These leads are highly prized because you know they’re already interested in what you offer; all you need to do is learn more about them and nurture that interest. SEO can produce a significant uptick in organic traffic, but that’s only the beginning; you still need to demonstrate why your leads made the right choice in finding you. (more... ) --- - Published: 2016-12-13 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/reach-key-graphic-arts-professionals/ The ascendancy of digital media has increased the need for graphic arts professionals who can give a brand’s imprint new relevance, design packaging that blends form and function, and communicate complex ideas with strikingly simple images. Graphic artists, c-level executives in the commercial printing sector, packaging manufacturers, layout editors, printing production supervisors, and other graphic arts professionals turn to NAPCO Media’s collection of industry journals to stay ahead of the curve. Reach Marketing connects you to these decision-makers with the NAPCO Media Graphic Arts Professionals Database. (more... ) --- - Published: 2016-12-06 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/turbo-charge-your-marketing-automation-with-these-workflows-today/ One of marketing automation’s signature benefits is its ability to create complex workflows from simple elements. A single autoresponse email or customized landing page in isolation doesn’t have much of an impact, but put it together with other triggering events and lead attributes, and you have a magnificently agile and sensitive system that guides prospects through every step of their buying journey. Automation is an effort-saver and a revenue driver for you, but it’s also a great benefit for your leads, who no longer need to wait for you to anticipate their next moves and can instead forge ahead at their own pace. (more... ) --- - Published: 2016-12-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-education-professionals/ Teachers are deeply invested in their work, but they aren’t the only professionals in the education sector who are committed to their field. Leaders at every level are constantly seeking to improve academic standards and give students a better educational foundation. Reach Marketing offers the Agile Education Marketing Email Masterfile to connect you with the most influential professionals in the academic sector today. (more... ) --- - Published: 2016-12-06 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/is-your-content-binge-worthy/ Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) with frenetic activity, and 24 hours just doesn’t seem like enough time to fit it all in. Somehow, though, we manage to find the time to binge-watch favorite shows. A similar phenomenon happens online; we tend to consume content, including marketing content, in bursts of curiosity-fueled surfing. To capture your leads’ increasingly divided attention, you need to make your content binge-worthy enough to satisfy the urge to consume all of it – yet you also need to produce enough fresh content to keep them coming back for more. (more... ) --- - Published: 2016-12-06 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/the-quick-start-guide-to-better-data-quality/ What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful insights into your audience? For most companies, the issue isn’t a matter of too much or too little, but data quality itself. Take these steps to improving quality, and you’ll optimize your data’s value as a revenue driver no matter the size of your database. (more... ) --- - Published: 2016-12-06 - Modified: 2024-08-05 - URL: https://reachmarketing.com/blog/programming-engagement-for-a-personal-touch/ Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does an outstanding job of making your leads immediately feel at ease with your brand. While marketers have long recognized that customers are three-dimensional, marketing methods have historically been decidedly 2-D, allowing an understanding of real customers that was limited by our ability to see them. Data-driven marketing transcends those limitations and allows marketers to custom-fit how leads experience your organization. (more... ) --- - Published: 2016-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-ready-are-you-for-marketing-automation/ Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content wants to step up to it, but not every organization has the foundation needed to make it a success from the start. Hit the ground running with a marketing automation preparation checklist that lets you get more from your automation technology from day one. (more... ) --- - Published: 2016-11-29 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/what-information-matters-most-to-your-marketing-data-strategy/ Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The way you store data matters more than you might think, and a marketing database manager who knows how to group information in ways that make sense is often key to getting more knowledge from the raw data. Organizing data into a hierarchical structure is something both businesses and their customers do. For customers, that means answering important questions such as “Does this business sell what we need,” “Have we purchased from it before,” and ““Do the people who are part of this company know their stuff? ” Your organization also has a hierarchy of data in place; your accounts are organized by names, email addresses, and other contact information before they’re sorted by purchase histories, for example. Contact data is a prerequisite for making other forms of data useful. (more... ) --- - Published: 2016-11-29 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/how-fast-is-your-nurture-track/ Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for mid-sized firms. Whether you’re an independent contractor with a few employees or a ubiquitous brand with global reach, your customers expect the same level of care, attentiveness, and respect for their time. Here’s a look at where your nurture track could be slowing them down and what you can do to get it moving again. (more... ) --- - Published: 2016-11-29 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/what-does-data-management-do-for-you/ Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at the busy intersection where marketing art meets data science. Knowing what your database manager does for you helps your organization navigate this critical crossroad with ease. (more... ) --- - Published: 2016-11-29 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-key-web-developers-and-designers/ Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this virtual space, building the platforms, apps, and sites that make it possible to come together for business from anywhere in the world. The ReachBase Web Developers and Designers Mailing List connects you with the tech start-up owners, IT directors, project managers, independent contractors, page designers, content managers, and other website creation professionals who make it happen. (more... ) --- - Published: 2016-11-15 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/integrating-seo-with-marketing-automation/ Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation knows how to make them play well together. How well your SEO content meshes with your marketing automation platform is critical to the health of both. In this week’s post, you’ll discover how SEO and automation are better together. (more... ) --- - Published: 2016-11-15 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-top-business-executives-2/ From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most competitive company owners, c-level executives, production managers, research and development leaders, design engineers, and QA/QC supervisors in the plastics industry rely on Plastics News from Crain Communications to maintain their edge and stay on top of a constantly evolving industry. Reach Marketing brings the Plastics News Newspaper Subscriber Business Email List to you, enabling you to connect with these industry leaders with nearly 75,000 email addresses, 36,000 phone numbers, and more than 39,000 phone numbers. (more... ) --- - Published: 2016-11-15 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/how-trustworthy-is-your-lead-scoring-system/ Ask any election-night pundit: Confidence in the predictive power of political polling is not especially high right now. Fortunately for marketers, predicting the future is far more straightforward. While polls can be subjective, marketing data is rooted in hard science. The data-assisted insights that go into lead scoring come from attention to definitive signals and carefully tracked histories. (more... ) --- - Published: 2016-11-15 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/can-colors-help-you-convert/ Psychologists have studied the effects of color on mood and perception for decades. You’ve seen the psychology of color in action in advertisements and environments; the reassuring blues and calming greens that appear on healthcare logos or the appetizing reds and cheerful yellows in restaurants are examples of it. Color can also help conversions in the digital realm, but not always in the ways you might expect, which is why it’s vital to do some homework before prospects see the finished designs. (more... ) --- - Published: 2016-11-15 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/what-does-your-marketing-data-do-defining-your-data-strategy/ Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more of it or enhance its quality. You can even lose part of its value through slow attrition if you don’t regularly cleanse and append the information in your database. Services that gather, organize, and analyze your data are thriving because they help you take a strategic view of this critical resource. This week, we’re going to look at how to develop the framework for your data-driven marketing strategy, an essential first step for constructing a fully realized revenue marketing plan. (more... ) --- - Published: 2016-11-09 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/4-surprising-things-about-marketing-automation-you-may-not-know/ Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that gain a thorough understanding of how marketing automation works, what automation can do for them, and what it doesn’t do are at a distinct advantage over their competitors who hew to conventional thinking. Even if you think you know about marketing automation, some of these facts might surprise you. (more... ) --- - Published: 2016-11-09 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-top-fundraising-and-non-profit-decision-makers/ With more than 1. 5 million tax-exempt organizations nationally, the non-profit sector accounts for around 10 percent of all wages and earnings paid. Non-profits are part of a multi-billion-dollar industry that encompasses everything from local organizations to those recognized throughout the world. Reach Marketing puts you in touch with the C-level executives, advisors, accountants, fundraising organizers, volunteer administrators, and other key decision-makers in the non-profit sector with the NonProfit PRO Magazine Subscriber Business Email List. (more... ) --- - Published: 2016-11-09 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/do-you-rent-your-leads-attention-or-own-it/ Digital channels and automation have changed the face of marketing everywhere, but the biggest transformation is arguably with lead generation. Instead of marketers finding potential buyers and handing them off to sales, prospects themselves are doing much of the heavy lifting, educating themselves and actively seeking out companies with which to do business instead of waiting for you to contact them. Depending on industry, leads may already have gone through as much as 90 percent of their buying journey before the sales department even knows they’re there. (more... ) --- - Published: 2016-11-09 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/getting-results-with-your-database-marketing/ When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose sight of the ultimate goal – driving revenue. Without that long-range view, though, you could fall short of the growth marketing database services promise. This six-step strategy takes you from initial planning phases to assessing effectiveness and working with your marketing database manager toward continual improvement. (more... ) --- - Published: 2016-11-09 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/how-well-do-you-really-know-your-customers/ You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly 8 out of 10 buyers believed brands didn’t have thorough knowledge of them. Having your customers’ demographic and firmographic data is just the first step toward truly knowing them. With data enhancement, you’re ready to go the rest of the way toward customer knowledge and get to know them before they find a competitor who will. (more... ) --- - Published: 2016-11-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-you-dont-know-about-marketing-automation-could-transform-your-business/ It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for you – and another to truly understand the ramifications of a system that fuses the art of marketing with hard data science. From seeing data in a different light to using technology to improve personal connections, marketing automation is more than just a new generation of software. (more... ) --- - Published: 2016-11-01 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-key-it-executives/ In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT management professionals, statisticians, researchers, data governance consultants, IT security officers, and other leaders in information management rely on Information Management Magazine from SourceMedia to stay current within an ever-changing industry. As the informed reader’s choice for industry news, insightful commentary, in-depth features, and expert reviews, Information Management Magazine keeps the decision-makers who read it knowledgeable. (more... ) --- - Published: 2016-11-01 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/the-power-of-online-local-lead-gen/ Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify your brand’s signal to the prospects who matter most to your business. Going online also makes your lead gen effortlessly scalable, allowing you to expand your reach as the definition of “local” changes with your organization’s growth. (more... ) --- - Published: 2016-11-01 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/decluttering-your-data/ Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; if too many items are missing or where they shouldn’t be, an orderly space quickly devolves into chaotic clutter. Multiply that by a factor of thousands, and you start to see what a challenge it can be to store, retrieve, and interpret data with ease. Data enhancement processes that impose order and symmetry on the chaos created by the torrents of information you collect can eliminate clutter and give you insight into the meaningful data you already have. (more... ) --- - Published: 2016-11-01 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/data-driven-content-marketing-whos-reading-your-content-part-2/ Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content and what you can learn about them by analyzing the way they interact with your brand. Database services do more than collect and retrieve information; they’re a vital part of understanding your audience, and content is the key that unlocks these insights. (more... ) --- - Published: 2016-10-26 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/putting-white-papers-to-work/ Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give them that in-depth information, and they also serve a host of useful purposes for you. By giving your audience more meaningful content, you establish your industry authority, gather essential data about prospects, and educate your prospective customers about solutions to their problems. If you need another reason to add white papers to your content marketing program, how’s this: Your competitors may not know how useful they are yet. (more... ) --- - Published: 2016-10-26 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-key-marketing-decision-makers/ Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing automation consultants, sales managers, and other key personnel within the marketing sector, have high standards for the offers they take. With the ReachBase Marketing Professionals Mailing List, you can connect with these influential professionals using the most up-to-date contact information and verified records, ensuring they receive your message clearly. (more... ) --- - Published: 2016-10-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/avoid-these-lead-gen-mistakes/ What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours and meandering diversions rather than on a cohesive buying journey that results in a sale for you and a solution for them, you’re missing some vital ingredients for long-term success. Lead generation depends not only on pinpointing the right leads, but also understanding how to approach them at the right time to be relevant to their needs. (more... ) --- - Published: 2016-10-26 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/why-you-need-to-get-your-email-read-now-and-how-to-do-it/ You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the dozens (or maybe hundreds, if you’re a busy C-level exec) of emails making claims on your attention, delete the irrelevant ones, open a few mission-critical ones, and save a stack for later. Sound familiar? It’s the way most people read their email. While you might not think of those saved-for-later emails as a big deal from your end, it’s very big for marketers; in study after study, response rates reveal that most of us don’t like leftovers much. “Later” often comes too late, and email that’s tabled until a more convenient time never gets a response. Even when leads do open email later, they don’t spend as much time reading and interacting with email they’ve already consigned to a lower priority. (more... ) --- - Published: 2016-10-26 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/data-driven-content-marketing-at-the-intersection-of-science-and-art-part-1/ You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology, social media, SEO/SEM, and marketing automation have changed modern marketing at a bedrock level, turning it into a science as well as an art. Data-driven marketing isn’t just a matter of collecting more information; it’s about making that information tell a coherent story about your customers, your business, and the content that moves them. (more... ) --- - Published: 2016-10-19 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/when-content-marketing-goes-automated/ Some elements of marketing will never be replaced by machines. Content creation is something software just can’t do, for example, although it hasn’t stopped programmers from trying. The results typically look about as interesting as binary code, and reading computer-generated or auto-spun text feels like punishment. No automated system can match the sophistication of the human brain when it comes to original ideas and novel content. (more... ) --- - Published: 2016-10-19 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-key-architects-and-designers/ The professionals who are a part of the Building Design + Construction Subscribers Mailing List are in the business of defining where other business takes place. They are at the forefront of architectural design and engineering, building the spaces where commerce, industry, art, education, and healing happen. With more than 250,000 postal addresses, 230,000 phone numbers, and 115,000 email addresses, the Building Design + Construction Subscribers Mailing List offered by Reach Marketing connects you with leading professionals in non-residential architecture and construction. (more... ) --- - Published: 2016-10-19 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/the-lead-scoring-solutions-you-need-now-even-if-you-dont-know-theres-a-problem/ One of the biggest challenges of lead generation lies in knowing when you’re doing it optimally. You may have a good-enough system in place, one that channels more highly engaged leads toward your sales department and nurtures leads with lower engagement metrics through content, but how precise is it? How accurately do prospects get funneled to the proper lead nurture programs? Do you have multiple lead nurture tracks, or does your marketing team take a one-size-fits-all approach? Effective lead scoring can mean the difference between adequate and outstanding. (more... ) --- - Published: 2016-10-19 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/gathering-cleaner-marketing-data/ When it comes to marketing, clean data is the only kind you want. Without it, you aren’t able to contact your leads, understand what they need to make buying decisions, or learn more about your market. While data verification and data append services can clean your existing list, you can also take steps to gather high-quality information in the first place. (more... ) --- - Published: 2016-10-19 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/stepping-up-to-account-based-marketing/ B2B business owners are increasingly aware of the need for account-based marketing. In marketing surveys of B2B executives, as many as 90 percent of them believe that ABM is a proven revenue enhancer. By treating key accounts as “segments of one” and customizing marketing approaches directly to the decision-makers, organizations see far more engagement and higher sales volume than they do from conventional, top-down approaches. It’s clear why businesses are making the move to ABM; what’s less clear for companies that don’t yet have the technology in place is how to get from here to there. (more... ) --- - Published: 2016-10-12 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/avoid-these-marketing-automation-mistakes/ When used well, marketing automation transforms your marketing department into a powerful revenue generator by converting more leads, retaining your best customers, and eliminated wasted effort. Although marketing automation platforms have become increasingly user-friendly, they’re still highly complex tools. Companies that treat them like simple plug-and-play solutions are barely scratching the surface of their capabilities and therefore see only modest returns on their investment in the technology. (more... ) --- - Published: 2016-10-12 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/reach-key-decision-makers/ As manufacturing returns stateside and insourcing becomes an attractive option for production, decision-makers in the manufacturing sector look for every advantage in an increasingly competitive industry. Advanced Manufacturing Now, published by SME and delivered to more than 29,000 of the most influential people in manufacturing and automation four times a month, helps them maintain their edge over the competition. Reach Marketing manages the Advanced Manufacturing Now Enewsletter Subscriber Business Mailing List that puts you in touch with these professionals. (more... ) --- - Published: 2016-10-12 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/making-mobile-a-part-of-your-lead-gen-strategy/ Marketing has gone mobile in a big way. More than half of all email recipients now read their mail on a mobile device rather than a desktop computer, and in some industries, the mobile open rate goes up to more than 80 percent. Mobile apps such as calculators, new product alerts, and design-it-yourself tools add new ways for prospects to interact with businesses. What many B2B companies haven’t yet learned is how important mobile apps can be for lead generation. Here’s a look at how to make the most of lead gen with mobile apps. (more... ) --- - Published: 2016-10-12 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/whats-missing-from-your-marketing-data/ Data-driven marketing isn’t just about the quality and accuracy of the data you already have. Successful database marketing also takes an investment in acquiring new information and making your prospect records more complete. The latest Dun & Bradstreet Marketing Data Report discovered some statistics about missing data that should alarm marketers who rely on the strength of their data. Only 1 in 10 marketing records had complete transaction data, and 86 percent of records were missing vital employee data. (more... ) --- - Published: 2016-10-12 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/turning-big-data-into-big-gains/ Individual data points may not look like much to the casual observer. When millions of pieces of information come together, though, they have incredible power. Contact information, demographic details, and firmographic data add up quickly to create a coherent profile of your audience segment by segment, giving you a phenomenally clear picture of your leads, their needs, and the larger trends within your industry that influence your organization’s long-term success. (more... ) --- - Published: 2016-10-03 - Modified: 2024-08-06 - URL: https://reachmarketing.com/blog/can-marketing-automation-predict-the-future/ From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is something you do on a small scale every day. Being able to see ahead is even more important for your organization, letting you spot nascent trends, build the necessary infrastructure for growth, and enjoy more successful lead generation. Predicting the future is possible today, but only if you have the right tools to see what lies ahead. Marketing automation technology is the best tool we have for gaining insight into an organization’s future. (more... ) --- - Published: 2016-10-03 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-top-business-executives/ Plastics and polymers have become integral to almost every aspect of modern life. Everything from the food we eat to the cars we drive to the technology that makes our work possible is related to plastics in some way. Plastics News from Crain Communications reaches the most influential professionals in every aspect of the global plastics industry, including c-level executives, production managers, R&D supervisors, materials engineers, purchasing managers, QA/QC supervisors, automation process engineers, and others. With nearly 75,000 email addresses, 39,000 postal addresses, and 36,000 phone numbers, the Plastics News Newspaper Subscriber Business Email List from Reach Marketing puts you in touch with these decision-makers. (more... ) --- - Published: 2016-10-03 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/updating-your-email-marketing-strategy-for-the-next-decade/ Email’s older than you might think, arriving on the scene in the early 1970s. Chances are, it’s also newer than you think – that is, it’s positioned to be a mainstay of business well into the future and takes full advantage of technologies that are still on the horizon. While it’s impossible to predict exactly what marketing and lead generation will look like in the year 2026, it’s a safe bet email or something like it will be part of the bigger picture. (more... ) --- - Published: 2016-10-03 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/where-does-your-data-come-from/ Marketing automation technology has the power to predict the future to some degree, showing you who your best customers are, where to find more like them, and how to delight them. The secret to its predictive ability isn’t a crystal ball; it’s rooted in data science. Big data analysis and data enhancement have revolutionized marketing as an industry. They can have a transformative effect on individual companies too. Where does all that data come from, though? Let’s take a look at how a marketing automation system learns what it needs to know. (more... ) --- - Published: 2016-10-03 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/staying-connected-with-customers-through-data/ Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about a real person, but it’s sometimes challenging to see the people those data sets represent instead of just collections of information. With a well-designed database, services that let you make the most of it, and good rapport with your database management team, your data can help you forge stronger connections with your prospects, not separate you from them with a torrent of undifferentiated data. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/finding-stability-in-a-volatile-marketplace-with-automation/ How do you choose a direction for your marketing strategy? What do you use to navigate past unforeseen obstacles such as market shifts, increased competition, or disruptive new technology? To steer and stabilize a ship, it needs a rudder; marketing automation acts as your rudder in a sometimes volatile marketplace. Technology that gives you a predictive edge, improves lead generation, and fosters better retention by consistently meeting your customers’ needs is a clear advantage even in the choppiest professional waters. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/5-essentials-for-successful-database-marketing/ From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas and building comprehensive account-based marketing files from customer data across multiple platforms, database-driven marketing is changing the way B2B companies operate. To get a better understanding of how database services help you do business, it’s worth looking at marketing databases in the context of big data. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/earning-a-quick-win-with-data-enhancement/ Your house list is a key element of your marketing program, but building it takes time, and it isn’t always possible to complete it on your own. It can take some time to earn returns on your business list, but there are steps you can take today to start realizing higher ROI immediately. The long-term dividends are still there, but getting some quick wins generates the momentum and the revenue you need to reach those more distant goals. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/its-a-buying-journey-not-an-epic-helping-your-customers-find-their-way/ Literature, both ancient and modern, is full of epic journeys. Jason and his Argonauts spent years seeking the Golden Fleece. Odysseus was away from home for decades. Frodo faced terrible struggles to bring the One Ring to Mordor. It shouldn’t feel like an arduous slog up Mount Doom for your leads to make their own buying journey to sales readiness. Make their buying journey a walk through the park on a sunny afternoon instead of a struggle when you implement a lead generation program that accompanies them every step of the way. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-key-interior-designers/ In the hotel sector, higher revenue per available room and in restaurants, significant shifts in dining habits, have made the hospitality market a growth industry. With growth comes competition, and leaders in the hospitality sector rely on expert knowledge to maintain their edge. Emerald Expositions keeps the most prominent professionals in the industry informed through its Hospitality Design magazine and events targeted to hotel, restaurant, and tourism professionals. Reach Marketing connects these decision-makers to you with the Hospitality Design Subscribers Mailing List. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/content-marketing-mistakes-your-marketing-automation-platform-can-fix/ In an information-rich age, buyers don’t want to wait to learn. They actively seek out insight before making buying decisions, and they’ll range far afield to find it. From initial forays on search engines to expeditions into crowd-sourced reviews to deep dives into highly specific content, they follow a progression of information-gathering. If your content marketing strategy isn’t set up to support that journey, you could be losing them along the way. Fortunately, marketing automation is ideally positioned to keep your content accessible to your prospects through every step of their buying journey. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/bigger-data-better-service/ How does the biggest and most revolutionary change in marketing help you do better at the most personal level of service? It might seem like a paradox at first glance, but the big implications of database marketing have a major impact at the cellular level of marketing: individual customer interactions. Big data applications built into marketing automation and database marketing technology let you redefine segmentation, customization, and personalization to make one-on-one conversations scalable. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/how-to-make-the-most-of-unsubscribes/ You’ve maintained immaculate data hygiene, segmented your list with ultrafine accuracy, and created content compelling enough to share – and you’ll still inevitably part with a few prospects. The typical house list’s data degrades at a rate of 3 percent per month, depending on your industry. Unsubscribe rates are usually a tenth or less of this amount, but every prospect matters. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/putting-emotion-into-your-email-marketing/ Emotional appeals in marketing have historically been associated with consumer-oriented sales. It’s easy to see why the emotional approach makes sense for selling luxury cars or perfumes, but emotion also plays a part in B2B marketing, albeit not in quite the same way. Psychologists talk about emotional intelligence, or EQ, as a kind of social IQ. People with a high EQ empathize well with others and show a deep understanding of their needs while maintaining their own priorities. Cultivating a higher EQ is useful in the professional sphere for everything from business meetings to collaborations to mentorship – and yes, it’s also a critical aspect of marketing interactions. (more... ) --- - Published: 2016-09-13 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-business-executives/ Within every multi-national corporation is the small business it once was. Small businesses account for nearly 60 percent of the privately employed work force, according to the Small Business Administration. When you connect with the owners, C-level executives, purchasing coordinators, R&D supervisors, developers, and other key personnel within a small business, you’re in touch with some of the most influential professionals in the country. With the Small Business America Subscribers Mailing List, you have access to more than 2. 7 million postal addresses and phone numbers and over 1. 3 million email addresses. (more... ) --- - Published: 2016-09-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/list-focus-sme-business-masterfile/ Engineering is enjoying double-digit growth across virtually every sector, and manufacturing engineers are in high demand. As this burgeoning audience grows, more engineers, engineering supervisors, QA/QC specialists, company owners, C-level executives, and other professionals associated with manufacturing engineering need a reliable source of industry information. SME’s 100% response generated postal, email and telemarketing masterfile includes magazine & enewsletter subscribers, event attendees & registrants, and book & video buyers. Reach Marketing manages this list of nearly 1,305,647 engineers and key decision-makers. (more... ) --- - Published: 2016-09-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/building-better-customer-relationships-with-marketing-automation/ The word “automation” may conjure up images of mechanical precision, speed, and efficiency, but it doesn’t sound particularly warm and friendly. Marketing automation, however, allows companies that use it to deepen their customer relationships and provide more personalized service. This isn’t a contradiction; it’s a built-in feature of marketing automation. By giving businesses the opportunity to focus on the human aspects of interaction and the creative side of content, automation is improving connections between customers and the businesses that serve their needs. (more... ) --- - Published: 2016-09-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/turning-a-prospect-database-into-profit/ Marketing databases that contain data about customers you’ve already converted serve many valuable purposes. They foster loyalty, improve your market knowledge, and allow you to serve your customers better. What if you could compile that kind of detailed information not only on the customers you have today, but also on the leads you hope to convert tomorrow? That’s what a prospect database does for you. Such a database is an essential tool for customer acquisition as well as retention, a means to connect with new clients and gather new information for deeper analytical insights into your market. (more... ) --- - Published: 2016-09-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/5-keys-to-better-data-hygiene/ Plenty of businesses acknowledge the importance of data hygiene, including data enhancement, but far fewer of them give it the attention it merits. Estimates of B2B business mailing lists suggest that as many as 80 percent of them are marginally functional or worse, missing key pieces of information companies need to connect with their audiences reliably and relatably. What’s more, these incomplete lists can degrade further over time, losing as much as 3 percent of their validity per month in some industries. (more... ) --- - Published: 2016-09-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/6-essential-questions-to-ask-about-your-lead-gen-strategy/ B2B businesses understand the importance of lead generation, but they don’t always have the tools they need to optimize their lead gen activities. Before you pour effort into content creation and outbound marketing campaigns, discover where your lead gen strategy’s strengths and challenges are with these key questions. (more... ) --- - Published: 2016-09-06 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-chemical-industry-professionals/ Chemical industry professionals play a vital role in hundreds of industries. In charge of transforming raw materials into useful products, they supply virtually every business in the manufacturing sector as well as producing the materials for construction, agriculture, cosmetics, and more. The ReachBase Chemical Industry Professionals Mailing List puts you in touch with business owners, C-level executives, chemical engineers, R&D specialists, plant supervisors, and other key decision-makers within the industry. (more... ) --- - Published: 2016-09-06 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/making-the-most-of-behavioral-data/ Anyone who watched the last season of “Mad Men” saw the dawn of data-driven marketing in the late 1960s. Don Draper could never have predicted the sophistication of technology that allows marketers to collect, store, and retrieve mountains of demographic and firmographic data. Information that used to be stored on index cards and in Rolodexes now resides in databases tens of millions of records strong that allow marketers to summon data instantly. (more... ) --- - Published: 2016-09-06 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/the-five-key-elements-of-marketing-database-management/ Database MarketingThe power of relational databases to interpret and analyze large volumes of information has transformed marketing. With a well-organized, properly managed marketing database, you’re able to connect with your leads, understand their needs better, and provide unrivaled customer service. (more... ) --- - Published: 2016-09-06 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/how-do-you-keep-your-data-fresh/ People who don’t deal with marketing data tend to think of data elements as solid pieces of truth, little gems that stay relatively unchanged over time. In reality, data’s more like produce – most valuable when it’s fresh, useful for a limited time, and prone to going off when you aren’t carefully tending it. Another misconception is that invalid data only affects individual records when in fact, invalid or outdated records can lower the quality of your entire database and affect overall deliverability. These obsolete pieces of information are the bad apples that can spoil your whole marketing barrel. (more... ) --- - Published: 2016-09-06 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/improving-the-effectiveness-of-your-lead-generation/ Do you need more leads? A long-term lead gen strategy? Higher quality leads? Better sales qualification for them? Most marketers would happily take all of the above, but typically, the cost of lead generation and the need to produce measurable results cause us to prioritize. Here’s a step-by-step guide for gearing your lead gen strategy to the results you want and improving its overall effectiveness. (more... ) --- - Published: 2016-08-31 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-top-jewelry-professionals-in-the-retail-industry/ The art of crafting jewelry is as old as humanity itself, yet as new as the latest technological innovation. National Jeweler publication speaks to the professionals who make, distribute, and sell jewelry, including lapidaries, gem dealers, jewelers, designers, watchmakers, wholesalers, business owners, and C-level executives in jewelry manufacturing and distribution. With the National Jeweler Magazine Business Mailing List, you connect with these professionals. This business email list contains more than 84,000 names, 57,000 phone numbers, and 28,000 email addresses to put you in touch with industry leaders in jewelry manufacturing, supply, and sales. (more... ) --- - Published: 2016-08-31 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/give-your-organization-a-digital-makeover/ While some bedrock truths remain, the landscape for marketers has shifted dramatically in just the past few years with the advent of marketing automation. Marketers just ten years ago couldn’t have predicted the meteoric rise of mobile. Twenty years ago, digital commerce was still a new concept. Go much farther back, and the views have changed so drastically that marketers who didn’t keep up with the accelerating pace of technological innovation would consider them unrecognizable. (more... ) --- - Published: 2016-08-31 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/how-data-driven-are-you/ Let’s face it: Just about every company talks about leveraging data to derive important market insights and deliver better customer service with deeper audience knowledge. How well do they live up to those lofty goals, though, and how robust is their database marketing program? Setting up a marketing database isn’t a one-time event; you need ongoing database services to maintain and add to your collection of vital information. Companies that have made the step up from planning for data-assisted marketing to fueling their marketing activities with data earn higher conversions and achieve stronger customer satisfaction scores, so it’s worth the continuing effort. (more... ) --- - Published: 2016-08-31 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/avoid-these-common-data-mistakes/ With the increasing importance of information to marketers and advertisers, it’s vital to get your data management program right the first time. Data hygiene, data security, data enhancement – every aspect of your data governance strategy needs to be fully functional just to compete in the Information-Age marketplace. If you want to excel, you need to make sure you have the basics in place first. (more... ) --- - Published: 2016-08-31 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/finding-your-most-effective-lead-generation-channels/ Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying your signal for lead awareness. Your most valuable marketing real estate might be on those channels that are proven lead generation engines. Lead gen is a critical part of your sales and marketing program, so gaining a better understanding of which channels produce the greatest return on your marketing investments is vital. (more... ) --- - Published: 2016-08-24 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/what-to-expect-from-marketing-automation/ Your marketing automation vendor can tell you everything you need to know about the system’s features and capabilities, but what about the details you want to know? Every major technological leap has brought its share of surprises to early adopters, and marketing automation is no exception. While vendors can give you specs, users can tell you more about the experience of using marketing automation software. Here’s what real users are finding out about the tech that’s revolutionizing how marketing is done and what you can expect from your installation. (more... ) --- - Published: 2016-08-24 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/harness-the-power-of-attribution-for-lead-gen/ Where do find your leads, or how do they find you? Which of your marketing channels – email, SEO, SEM, social media – is producing the most results? Which is falling behind in lead generation? Digital marketers can track conversions from some channels fairly easily, but others present a significant challenge. It’s difficult to sort buying signals from noise and even harder to ensure that your information on lead sources is accurate. Even if you’re swimming in data, you may not be able to translate it into successful lead gen strategies. (more... ) --- - Published: 2016-08-24 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/are-you-making-these-direct-mail-mistakes/ Email marketing has proven value, but for B2B businesses, the rush to digital platforms has reinvigorated a channel some companies have overlooked: direct mail. The boom in email gave direct mail a stronger presence and a clearer playing field than it’s had in years, which is outstanding news for companies that use it. Direct mail currently enjoys one of the highest ROI ratios of any marketing channel, and it lends authority to companies that invest in it. New customization options and personalization technology make direct mail even more appealing to recipients. (more... ) --- - Published: 2016-08-24 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/sharpen-your-social-listening-skills/ When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear. The point of social media is to have a conversation, not a monologue – and for smart marketers, sometimes the best choice is to stop talking and start listening. Database-driven marketing relies on more than demographic and firmographic data alone; it also needs behavioral and contextual input to get a clear picture of prospects. With skillful social listening, your database marketing team and you will gain some surprising audience insights from social media. (more... ) --- - Published: 2016-08-24 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/printing-impressions-magazine-subscribers-list-2/ The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail and any industry that relies on printed words or images to communicate. Printing Impressions magazine serves the needs of these businesses with insightful commentary on issues that affect the print world. With more than 52,000 names and mailing addresses, the Printing Impressions Magazine Subscribers List offers access to a select group of highly influential professionals in the printing industry. (more... ) --- - Published: 2016-08-16 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/core-elements-of-account-based-marketing/ Account-based marketing, or ABM, is ideally suited to B2B sales. The extended sales cycles, multiple layers of buying authority, and years-long customer relationships are perfect for an account-based approach. Despite that, many B2B marketers have found optimized, fully effective ABM elusive, often because they don’t yet have the infrastructure in place to support it. To make the most of ABM takes some strategic rethinking, a little discipline, and a more complete toolset. Here’s how to put the pieces together and use marketing automation technology to make account-based marketing relevant for your organization today instead of a distant goal. (more... ) --- - Published: 2016-08-16 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/database-marketing-as-a-match-maker/ Where do you find your perfect match? How to make relationships last? What can you do to gain a deeper understanding of your partner? These aren’t questions for an online dating service but vital information for B2B organizations that rely on strong relationships with their customers to thrive. Unlike the B2C marketplace, B2B marketing depends heavily on fostering customer relationships that last for years, often across multiple contacts. (more... ) --- - Published: 2016-08-16 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/quality-over-quantity-getting-better-leads-not-just-more/ What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel and finding more leads who actually convert into customers. Quality, not quantity, matters most with lead generation, yet it’s not always where shareholders and executives are focused. Using these tips, you’ll not only turn up the volume on your overall lead gen figures, you’ll also pump up the base on the leads who matter most – the ones with the potential to become lifelong customers. (more... ) --- - Published: 2016-08-16 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/getting-more-meaningful-data-from-your-leads/ Knowledge is power, and that’s truer today in the Information Age than ever before. The more you know about your leads, the better you’re able to serve their needs, find more like them, and grow your organization. Data gathering starts long before a lead makes a buying decision and becomes a customer, but not every company takes full advantage of the data collection opportunities presented to them. With these data collection channels, you get more than just information about individual leads; you also gain insight into your customer base as a whole. (more... ) --- - Published: 2016-08-16 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-key-construction-equipment-professionals/ Analysts predict big infrastructure projects and increases in commercial construction for the coming years, which is great news for construction professionals and the companies that supply them with the equipment they need. With the Construction Equipment Subscribers Mailing List, you connect with some of the most influential decision-makers in the construction sector. This high-value business mailing list is your link to construction contractors, worksite supervisors, materials producers, and other decision-makers in the construction industry. (more... ) --- - Published: 2016-08-10 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/5-ingredients-for-tastier-marketing-automation-optimization/ The average professional gets more than 100 pieces of business email daily. How many of them ever get read is a different story and a much smaller number. The numbers of click-throughs on banner ads is even smaller – at least, that’s the case without marketing automation to improve relevance and boost customization. (more... ) --- - Published: 2016-08-10 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/how-database-marketing-can-transform-b2b-sales/ The marketing landscape is no longer designed by businesses for customers to move through; it’s increasingly built by your leads, many of whom do more than half their fact-finding before your sales team even knows they exist. In such a customer-centered environment, it’s more important than ever to understand who those customers are – particularly in B2B industries in which sales cycles are longer and customer relationships can last for years or even decades. (more... ) --- - Published: 2016-08-10 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/what-else-can-your-email-list-do/ The first thing you do with your customers’ email addresses, of course, is send them email. That’s far from a business email list’s only purpose, though, and savvy businesses know it. The next time you go shopping for anything from lumber to lemon-scented candles, notice how many cashiers ask for your email address. They know that with an email address and data appends, they can learn valuable lessons not just about you, but about their entire audience. (more... ) --- - Published: 2016-08-10 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/8-quick-fixes-for-lagging-lead-generation/ With a mere 7. 12 billion people on the planet, even the largest market is finite. For B2B businesses, the potential audience is considerably smaller, and that makes lead generation a top priority for B2B marketers. Whether your organization is a start-up in search of an initial growth spurt, a mature business keeping new customers flowing in, or a company preparing for expansion, here’s how to turbo-charge your lead generation. (more... ) --- - Published: 2016-08-10 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-key-finance-professionals/ Wealth is the lifeblood of every business, and the finance professionals who manage it play key roles in a wide range of industries. The ReachBase Finance Professionals Business Mailing List has the power to connect you with more than 4. 6 million CFOs, accountants, money managers, tax preparation professionals, bankers, financial consultants, auditors, advisors, and other decision-makers. Nearly 2 million email addresses let you reach these influential professionals online as well. (more... ) --- - Published: 2016-08-02 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-commercial-architects-and-interior-designers/ Hotels that make guests feel at home, hospitals that put patients at ease, and office buildings that fit the needs of the people who fill them have one thing in common – outstanding commercial interior design. The commercial design and architecture sector is thriving, and Contract magazine is there to keep the most influential professionals in the industry informed. Managed by Reach Marketing and offered by Emerald Expositions, the Contract Magazine Subscribers Business List puts you in touch with thousands of decision-makers in this growth industry. (more... ) --- - Published: 2016-08-02 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/building-your-digital-hub/ Think of your marketing database as a library. Do you want it to be a static repository of information where books gather dust and few people visit, or do you want it to become a community center where everyone in your organization can gather to learn, derive new insights, and brainstorm new ways of interacting with leads? The best libraries are intellectual and cultural hubs for their communities, and the best marketing databases are digital hubs for their organizations. (more... ) --- - Published: 2016-08-02 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/are-data-bottlenecks-limiting-your-growth/ On one side of the scale, you’ve amassed a wealth of information about your leads. On the other, you have volumes of outstanding content to share with them and guide them along their buying journey. There’s just one problem: data bottlenecks that throttle access between the two and limit the potential of your marketing strategy. How do you organize and distribute information to leads in a nurture program effectively, and how do you collect relevant feedback? (more... ) --- - Published: 2016-08-02 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/the-best-lead-generation-tool-you-may-not-be-using-yet/ What’s your best lead gen tool? Maybe you mentioned webinars or email newsletters. Possibly, your tradeshows are your strongest performers for lead generation. You may not have thought of a marketing activity so effective, companies that do it regularly are 13 times likelier to generate positive ROI than those that don’t. This lead gen powerhouse is your blog. (more... ) --- - Published: 2016-08-02 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/these-marketing-automation-mistakes-could-be-holding-you-back/ If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue – you have one of the largest and most powerful tool-sets available, and that can sometimes make it a challenge to troubleshoot problems. Here’s how to nail it when it comes to making marketing automation work for you. (more... ) --- - Published: 2016-07-26 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/troubleshooting-your-marketing-automation-plan/ Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with customers one-on-one and build better relationships with any number of leads at once, something marketers couldn’t manage even a decade ago. The power automation has to revolutionize the way B2B companies do business is limited only by the experience of your marketing team – and that’s where some organizations find their greatest challenge. (more... ) --- - Published: 2016-07-26 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/improving-your-roi-with-data-management/ Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. On average, only about half of businesses that have adopted marketing automation use its more advanced features such as lead nurture programs, customer personas, and predictive analytics. Until they can directly link marketing activities to results, these organizations can’t reach their full potential. (more... ) --- - Published: 2016-07-26 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/right-time-right-customer/ With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options. Their decision-making process is streamlined too, and by the time they contact you, they may already be miles into their buying journey. B2B businesses must keep up with the accelerated pace their leads have set. In other words, you not only need to locate the right customer, but you also have to catch that lead at the right time with your message. (more... ) --- - Published: 2016-07-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-tips-to-optimize-lead-generation-with-video-campaigns/ If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as nuanced or complex as Tolstoy’s magnum opus, but the point still stands: Video is an outstanding way to reach your audience. Lead generation strategies get a major boost from video, so take these five tips into consideration when developing your lead gen plan. (more... ) --- - Published: 2016-07-26 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-key-lumber-and-building-professionals/ Whether it’s commercial, industrial, or residential building and maintenance, construction is a growth industry. All types of construction rely on sound building materials. The ReachBase Lumber and Building Material Industry Professionals Mailing List includes professionals who play essential roles in the testing, research, and development of new building technology as well as supplying builders with the materials they need. Connect with engineers, material scientists, researchers, lumber processors and manufacturers, substrate manufacturers, building materials wholesalers, business owners, independent contractors, and more with this comprehensive business mailing list. (more... ) --- - Published: 2016-07-19 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/list-focus-putman-media-u-s-business-masterfile/ Pundits have predicted a return of manufacturing and processing jobs back to America, and the growth of these sectors is bearing out the truth of these forecasts. The U. S. Bureau of Labor Statistics recorded a net gain of more than 60,000 manufacturing jobs in the first half of 2015. With an increase in manufacturing comes growth in executive positions, and reaching these decision-makers is vital to the B2B sector. The Putman Media U. S. Business Masterfile offers access to more than 425,000 postal addresses, nearly 300,000 phone numbers, and 155,000 email addresses for CEOs, supervisors, R&D specialists, engineers, and executives across a spectrum of industries. (more... ) --- - Published: 2016-07-19 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/the-direction-of-marketing-automation/ Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first incarnation, automation was fairly simple, allowing users to target offers more effectively and track leads as they moved through the sales funnel without doing much to affect the process. The next-generation marketing automation platforms that are available now take an active role in guiding the buying journey through customization and nurturing programs. They also let businesses assign meaningful, measurable value to all their marketing activities. (more... ) --- - Published: 2016-07-19 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/the-intelligence-behind-your-database/ For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently has intelligent technology started to make its way into other departments, including sales and marketing. Database marketing in particular takes advantage of nascent AI technology and enables businesses to gather and process data in more sophisticated ways than ever. Combined with the experience of your database management professional, this evolutionary leap to AI-assisted marketing is a look into the future today. (more... ) --- - Published: 2016-07-19 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/top-tips-for-more-effective-forms/ You and your customers both know it: The more data you collect, the better you’re able to personalize their customer experience. Despite that, your leads aren’t always forthcoming with their data because entering their information acts as a speed bump to the seamless search for knowledge they’re on. Every bit of friction they encounter while information-gathering could become a sticking point past which they won’t travel, so create forms that are simple enough to please time-sensitive visitors yet complete enough to serve your data collection needs. With improved forms for direct data collection and data enhancement to complete your files, you’ll have everything you need to know about your leads. (more... ) --- - Published: 2016-07-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/taking-advantage-of-seasonal-lead-gen-opportunities/ Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy. With some attention to the unique lead gen opportunities each seasonal shift brings, you can boost business during traditionally slower times and raise peak traffic even higher. (more... ) --- - Published: 2016-07-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/database-marketing-then-and-now/ From ancient marketplaces to corner stores, sellers have known about the importance of information. Collecting data to understand customers’ needs better and improve lead generation isn’t a new concept. The completeness and quality of the data is, though. Today’s database marketing has the power to transform how you do business; to see how, let’s take a look back at the beginnings of database services for marketers. (more... ) --- - Published: 2016-07-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/using-data-enhancement-to-build-bigger-and-better-campaigns/ Depending on your industry, your busiest season might account for half your annual revenue or more. In other markets, you could see multiple peaks in interest throughout the year. Or maybe you don’t have sudden spikes in growth yet and are looking for ways to lift off from a marketing plateau with a killer campaign. Whether you depend on seasonal business or manage multiple marketing campaigns, data enhancement could help you prepare for a major influx of new leads. (more... ) --- - Published: 2016-07-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/see-people-not-data-points-for-stronger-lead-gen/ While inbound marketing remains one of the most powerful lead generation tools marketers have at their disposal, it’s a challenge to make it as personal as outbound marketing channels can be. Marketing automation and data enhancement, however, are transforming the inbound marketing experience for leads, not only giving them greater personalization but also helping marketers get to know them better. Seeing your prospects as whole people rather than as unconnected data points is key to earning their business. (more... ) --- - Published: 2016-07-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-top-book-publishing-decision-makers/ Publishing, whether in the form of e-books or physical volumes, remains a growth industry. The people who produce content – publishers, editorial management personnel, production supervisors, IT leaders, owners of independent publishers, creative services experts, and C-level executives in the publishing industry – are more important than ever to an increasingly information-driven workforce. The Book Business Magazine Subscribers Business Mailing List from NAPCO Media and managed by Reach Marketing connects you to these key decision-makers in the publishing industry. (more... ) --- - Published: 2016-07-12 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/making-your-marketing-automation-platform-a-perfect-fit/ Do you reshape your business to the software it uses, or do you expect the software to adapt to you? Chances are, you picked the latter; it only makes sense to customize technology to suit your business needs. Marketing automation technology is orders of magnitude more sophisticated than conventional software, and that makes it more flexible than other tech tools you might have used in the past. To get a custom fit with your marketing automation platform, follow these steps to teach your program how to tailor itself to your organization. (more... ) --- - Published: 2016-07-05 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/marketing-automation-mistakes-and-how-to-avoid-them/ Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes some companies make when installing marketing automation software is assuming that “automated” means “we don’t have to think about it anymore. ” You may have a more powerful engine under your organization’s hood when you install marketing automation software, but you still need to steer. Here’s how to swerve around obstacles and run laps around your competition. (more... ) --- - Published: 2016-07-05 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/the-database-management-tool-you-cant-overlook/ When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional database. One overlooked aspect of data-driven marketing isn’t one you need to install, though: It’s the data governance professional who acts as the interface between technology and people. Finding a Chief Data Officer who combines expert-level knowledge of the system with an understanding of what the data means is essential to successful database management. (more... ) --- - Published: 2016-07-05 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/make-your-lead-gen-shine-with-marketing-automation/ Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing to develop? Which market segments are under-explored? These questions are central to fulfilling marketing’s role as a lead gen engine. Answering them accurately depends on your leads themselves – but not based just on what your prospects tell you. Marketing automation systems that monitor behavioral data and put it into context for you tell you what you most need to know to generate more leads, score them accurately, and nurture them properly. (more... ) --- - Published: 2016-07-05 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/the-big-blend-how-combining-data-fuels-customer-insight/ Knowledge is power, especially when it comes to customer service. The more you know about your customers, the better you’re able to serve them the content they want, answer their questions, and create a customized environment around them. Data enhancement evolved to meet business’ needs to know more about their customers. The next step in that evolution is data blending. (more... ) --- - Published: 2016-07-05 - Modified: 2024-08-07 - URL: https://reachmarketing.com/blog/reach-design-and-development-engineers/ Technology-based careers are at an all-time high, and the market’s still expanding. For electronics engineers, owners of tech sector start-ups, components manufacturers, software and hardware designers, QA/QC managers, and other influential professionals in technology-driven industries, that means competition. The Electronic Products/AspenCore Business Mailing List from Reach Marketing gives these industry leaders a competitive edge. With access to this list, you can connect with key decision-makers in some of today’s most expansive growth industries. (more... ) --- - Published: 2016-06-28 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/smoothing-the-path-for-your-customers-journey/ Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a channel you didn’t know they were tuned into. Marketing automation systems help you understand customer motivations, prepare for surprises, and create nurture programs that guide your customers along their buying journey without forcing them into place. (more... ) --- - Published: 2016-06-28 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-pharmaceutical-and-bio-tech-professionals/ All scientific fields are experiencing significant growth, and according to figures from the Bureau of Labor Statistics, biological sciences and biotech are leading the way. From geneticists to pharmaceutical researchers to epidemiologists, the leaders in biotechnology-related fields are making dramatic changes in how we live our lives. To connect with the professionals in this influential and rapidly growing market, the ReachBase Pharmaceutical/Bio-Tech Professionals Mailing List is an essential tool. (more... ) --- - Published: 2016-06-28 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/make-your-next-trade-show-a-lead-gen-bonanza/ Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re an outstanding lead gen tool. As good as trade shows are as lead gen activities, they could perform even better for most marketers. As an opportunity to define your brand, offer solutions to prospects, and forge relationships, they excel – but only if you take a systematic approach. (more... ) --- - Published: 2016-06-28 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/staying-current-with-data-enhancement/ Data is anything but static. If it were, you could compile a list once and never have to look at it again. We know that isn’t the case when we look at the pace of change in our own lives. Multiply that by your number of customers, prospects, and leads, and you see why it takes sophisticated marketing automation technology to keep up with it all. It’s not a step you can skip, though, if you want to stay in touch with your customers. Here are a few reasons data enhancement’s a must. (more... ) --- - Published: 2016-06-28 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/5-crucial-things-your-data-may-not-be-telling-you/ Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, it’s possible to leave blank spots on the map unless you’re optimizing your marketing database and working with a team that knows how to make the most of the information you gather. Database services are essential to getting complete, truthful insights from your data. (more... ) --- - Published: 2016-06-21 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/staying-ahead-in-the-personalization-race/ It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized customer experience for your audience, isn’t a secret either – but how to use it optimally is. Here’s what you can do to stay ahead of the race to win your audience’s attention with the most compelling customization. (more... ) --- - Published: 2016-06-21 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/get-dynamic-with-database-driven-marketing/ If you could instantly respond to each lead and cater to every prospect’s interests, you’d almost certainly do it, yet how can businesses manage a seamless, rapid response in a digital environment that’s already lightning-fast? You can’t keep your sales team waiting to answer questions 24/7, but you can develop a database management strategy that does most of the work for you via dynamic design. (more... ) --- - Published: 2016-06-21 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/how-to-break-through-analysis-paralysis/ Data is power. When your marketing team has the customer knowledge needed to create complete account files through data enhancement and retrieve information about leads at a glance, you gain tremendous insight into your audience. Yet a strange thing can happen to marketers and analysts who have too much data coming in without a way to interpret it: analysis paralysis. (more... ) --- - Published: 2016-06-21 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/conversation-pieces-how-initiating-a-conversation-leads-to-better-lead-gen/ When you start a conversation with your leads, are you telling them what you want them to hear, or are you asking them to tell you more about what they want? Both approaches have their merits, but when a lead encounters you for the first time, you’re probably better off doing more listening than talking. (more... ) --- - Published: 2016-06-21 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-construction-professionals/ Construction professionals currently face an exciting set of challenges. They need to be at the forefront of technology from innovative materials to green construction methods, and yet they must also maintain their organizations’ profitability and productivity. To meet these challenges, they rely on The Progressive Builder. Published by Progressive Media Group and brought to you by Reach Marketing, the Progressive Builder Subscriber Mailing List consists of more than 44,500 names and postal addresses, 44,300 phone numbers, and 44,000 email addresses. (more... ) --- - Published: 2016-06-14 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/building-better-marketing-habits/ Some psychologists say it takes only about 21 days of concerted effort to make a habit of new and better behavior. That’s good news on a personal level if you’re trying to eat better or get to the gym more regularly, but what does it mean for marketers who want to instill better habits in their team? It’s tougher to get everyone on the same page and practicing those better habits without an organizing influence. Marketing automation keeps you and your team working toward that goal, building in better habits that will pay off now and well into the future. (more... ) --- - Published: 2016-06-14 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/12-things-you-need-to-know-about-database-marketing/ Since the turn of the century, database marketing has grown from a nascent industry at the edge of science fiction to an essential component of contemporary business. Despite its position at the heart of data-driven marketing, though, database marketing’s core concepts aren’t always familiar to business owners or even to traditional marketers. This run-down of some of the discipline’s most important terminology will give you an idea of how conversant you are with database marketing. (more... ) --- - Published: 2016-06-14 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/making-social-media-more-personal-with-data/ Social media shows a friendly face to the people who use it. It’s approachable, intuitive, and simple to use as a networking tool for personal and professional conversations. Why, then, does social media’s intersection with business sometimes feel impersonal? What are some businesses missing that is causing their potential leads to drop out and distance themselves? How can you avoid becoming one of these organizations that are losing out in the hotly contested social media marketing arena? (more... ) --- - Published: 2016-06-14 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/next-gen-lead-gen-for-b2b-companies/ Lead generation and nurturing is important for any business, but for B2B marketers, it’s critical. Your customers don’t typically see your product in shop windows and walk in for a quick impulse buy. They take time – weeks, months, sometimes more than a year – to go through an extensive, multi-layered decision process. With that much effort going into a decision on your leads’ side, it’s time to meet them halfway by upgrading to next-generation lead management with marketing automation technology. (more... ) --- - Published: 2016-06-14 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-top-electronics-and-technology-decision-makers/ Technology in all its forms has transformed industry after industry. With such sweeping changes affecting thousands of businesses, the tech leaders who are responsible for the construction, installation, and integration of technology play a critical role in their organizations’ future development. Technology Integrator Magazine serves CIOs, systems integration managers, custom electronics retailers, installation consultants, project managers, and other influential TCI professionals by giving them the knowledge they need to build tomorrow’s tech infrastructure. (more... ) --- - Published: 2016-06-07 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/understanding-how-b2b-buyers-buy/ How much of their buying journeys have your leads traveled on their own before you and your sales team even know they’re there? Figures range from 50 to 60 percent – higher in some industries – but that statistic is unintentionally misleading. It suggests your leads are wandering through a wilderness before they encounter you and that once they do find you, they follow the straight and narrow path you’ve laid out for them. Marketing automation technology has shown just how oversimplified that metaphor is in the digital realm. (more... ) --- - Published: 2016-06-07 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/whats-your-marketing-databases-iq/ While we’re not yet in the realm of A. I. s that can run your marketing department for you, some marketing databases are smarter than others. Think about the limitations of first-gen CRMs and email marketing software tools compared to what’s available today, and you’ll see why some database marketing options need an upgrade to more intuitive, responsive technology now. (more... ) --- - Published: 2016-06-07 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/protect-yourself-from-costly-data-append-mistakes/ Data enhancement has a huge impact on your marketing reach and penetration, but as with any marketing activity, it involves an investment of time and effort to realize a return. The last thing you want to do is waste that effort on data append services that don’t perform up to your standards. Following these best practices with your data enhancement process protects you and your data from undue risk. (more... ) --- - Published: 2016-06-07 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/the-event-horizon-how-events-can-make-your-lead-gen-soar/ When was the last time you hosted a party? Whether it’s been a week or a while, you know the power a gala event has to bring people together and forge new connections. Professional events are just as exciting. From trade shows to webinars, hosted events give you powerful new lead gen opportunities and revitalize your other marketing channels. Make live events an essential component of your next marketing campaign, and you’ll see your high-value lead count soar. (more... ) --- - Published: 2016-06-07 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-key-c-level-executives/ Business never stands still. To grow, firms seek out valuable investments to merge with or acquire. Mergers & Acquisitions, the monthly magazine of record for business owners, corporate management, consultants, financial analysts, lenders, legal advisors, brokers, and C-level executives who prioritize growth, helps these influential professionals achieve their goals. The Mergers & Acquisitions Subscribers Business Mailing List offered by Reach Marketing puts you in touch with some of the most powerful professionals in the expanding middle market. (more... ) --- - Published: 2016-06-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-2016-marketo-revvie-award/ Pearl River, NY - Reach Marketing, an integrated marketing solutions company specializing in marketing automation implementation, announced it was named the winner in the category for Marketo Sales Partner of the Year in the 2016 Marketo Revvie Awards. Beating out tough competition, Reach Marketing joins an elite group of companies that has taken their clients' marketing to the next level with Marketo, positively impacting their business and bottom line. Over the last three years, Reach Marketing has assembled an all-star team of marketing, data, and technology experts to support Marketo adoption among enterprise businesses. This dedicated group of certified Marketo experts, as well as consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers has driven joint customer wins and quickly set these companies up for success. "Earning the award for the 2016 Marketo Revvie Awards Sales Partner of the Year underscores our hard work and commitment to support Marketo adoption among enterprise businesses," said Greg Grdodian, CEO of Reach Marketing. "We are honored to be recognized as an exceptional member of the Marketing Nation®. ” “Reach Marketing has assembled an incredibly talented team of marketing automation experts, marketing strategists, data scientists, audience development specialists, creative designers, software developers, UX/UI designers and information architects to install, implement, and execute profitable marketing programs and multi-channel strategies to yield business growth for our clients,” Grdodian added. Winners were recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016. With 6,000 marketers registered from around the globe, the conference includes thought leadership, educational sessions, workshops, and trainings to empower marketers to succeed in today’s digital era. About Reach Marketing: Reach Marketing is an integrated marketing solutions company providing clients the ability to engage their customers more effectively and to acquire new customers through crosschannel prospecting. Our customers include leading companies in the E-Commerce, Health Care, Financial Services, Wholesale, High Tech, Training, and Publishing industries. ” About Marketo Revvie Awards: Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www. marketo. com/why-marketo/marketing-nation/ --- - Published: 2016-05-31 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/what-are-your-customers-not-telling-you/ Customers rarely mean to keep secrets. They already entrust plenty of vital information to you, and if you ask them for more, they usually volunteer it. Despite their openness, they’re hiding a wealth of data from you – not because they want to, but because some of the most important insights about them come from information they don’t know about themselves. (more... ) --- - Published: 2016-05-31 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/is-lifetime-value-still-valuable/ Assessing the potential value of a single sale is important to your business, but how much more important is it to get an idea of how much that customer might spend with you over the entire course of your professional relationship? Traditionally, the focus on lifetime value has been necessarily narrow, circumscribed by limited means of calculating customer acquisition costs and getting reliable data on probable value. To complicate matters more, customers in today’s digital environment now find their way into and out of your sales funnel with greater ease than ever. It’s left some marketers wondering if the concept of lifetime value is still one that matters. (more... ) --- - Published: 2016-05-31 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/the-forgotten-step-in-your-data-driven-marketing-strategy/ You’ve gathered data on your visitors, meticulously cleaned your house list, possibly collected additional data from third-party list management resources – but there’s a step you could be missing between these data-driven marketing activities and a flood of new customers. You’ve collected a certain amount of primary data, but your records are incomplete without one of the most overlooked steps in database marketing: Data enhancement. (more... ) --- - Published: 2016-05-31 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/turn-your-website-into-a-lead-gen-engine/ You have a huge digital toolbox of lead generation tools, but which is your most important one? Email marketing is certainly high on the list, and so is SEO that creates high-value organic traffic. Where that traffic leads – in other words, your official website – is also a powerful lead gen engine, yet too many B2B businesses see it as little more than a space for advertising or a bare-bones framework for e-commerce. With a little care and optimization, your website itself can become an integral piece of your lead gen strategy. (more... ) --- - Published: 2016-05-31 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-manufacturing-engineering-professionals/ Even in a digital world, the demand for skilled manufacturing engineers continues to grow. Manufacturing positions are returning to the U. S. , including those at the top such as C-level executives, automation process engineers, product development managers, QA/QC supervisors, and analysts. Manufacturing Engineering Magazine reaches these influential decision-makers in the manufacturing sector. The Manufacturing Engineering Magazine Subscriber Business Mailing List offered through Reach Marketing connects you with them via more than 63,500 postal addresses, 60,000 phone numbers, and almost 33,000 email addresses. (more... ) --- - Published: 2016-05-24 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/maximize-content-marketing-roi-with-automation/ Marketing automation technology has a voracious appetite for content. From lead nurture programs to customer retention campaigns, your content plays a key role in how well your automation software works for you. The reverse is also true: Your content marketing strategy gets a big boost from automation. Here’s how to wring bigger returns on your investment in content with your marketing automation system. (more... ) --- - Published: 2016-05-24 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/7-steps-to-better-database-management/ Data is one of your organization’s most precious assets, yet it’s one many businesses consistently undervalue. With a properly maintained and managed database, you’re able to understand who your customers are, what motivates them, and where to find more like them. Given the importance of data to your marketing success, investing your resources in better database management makes sense. (more... ) --- - Published: 2016-05-24 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/form-follows-function-for-outstanding-lead-gen-response/ When does a visitor turn into a lead? The transformation happens when your visitor actively chooses to share data – in other words, when he or she fills out a form. Given how important forms are for your lead gen strategy, it only makes sense to make them as streamlined and appealing to fill out as possible. Despite this, many marketers don’t give their forms much thought. They add a few line items they want to know, and that’s that. (more... ) --- - Published: 2016-05-24 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-graphic-designers-and-creative-professionals/ It takes only 13 milliseconds for the human brain to process visual information. Graphic designers, illustrators, and other visual artists working in the business world communicate their ideas at lightning speed using images that inform and inspire their audience. From brochures and direct mail media to digital design and the latest apps, graphic designers and artists working in publishing, marketing, advertising, and other customer-facing departments play key roles in customer acquisition and retention. (more... ) --- - Published: 2016-05-17 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/what-does-engagement-really-mean/ Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet measuring engagement at all is a challenge if you’re still using conventional marketing technology. With marketing automation, you’re able to quantify engagement and turn your insights into conversions. (more... ) --- - Published: 2016-05-17 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/reach-top-technology-executives/ Collectively, information and communications technologies are among the fastest-growing industries nationally and globally. As the architects of the information age, CIOs, CTOs, and other C-level technology leaders have played key roles in sustaining that growth. The ReachBase CIO/CTO Masterfile includes some of the technology sector’s most influential executives, data security officers, data analysts, and researchers at the highest tier of authority. (more... ) --- - Published: 2016-05-17 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/why-webinars-work-for-lead-generation/ You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as well as key parts of your customer retention strategy. With webinar marketing, you lend authority to all your other content by giving it a voice and packaging it in a format people love. It’s also a chance to showcase some personality, giving your leads a glimpse into your company culture. Stuck for a topic? Pick an area of expertise for your organization, and you’ve got what you need to get started. (more... ) --- - Published: 2016-05-17 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/moving-toward-data-quality/ When marketers and database managers talk about big data, they mean more than size alone. Big data has the power to transform sales, but only when it’s validated and assembled in a usable format. It isn’t the amount of data pouring into your marketing database that determines its utility; it’s the quality of that data. Here’s how to take steps toward improving data quality, not just quantity, with your marketing database services. (more... ) --- - Published: 2016-05-17 - Modified: 2024-08-08 - URL: https://reachmarketing.com/blog/how-database-management-is-revolutionizing-marketing/ From Roman marketplaces that used mosaics of different scenes to direct customers to stalls for fish, spices, or cloth to the proliferation of product placement in movies, technology has always shaped marketing. The modern marketplace is far more crowded than the Roman agora, and the competition has never been closer. (more... ) --- - Published: 2016-05-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-top-5-benefits-to-marketing-automation/ Register Now for the "Top 5 Benefits of Marketing Automaiton" Webinar on Tuesday, May 24, 2016 @ 2 P. M. ET and learn why marketing automation is the solution to increasing sales with less resources. (more... ) --- - Published: 2016-05-10 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/6-building-blocks-of-a-better-customer-experience/ Your customers have more choices now than ever before; why should they choose you? A better customer experience seems to be the answer. When polling B2B customers, researchers found that more than half of customers cited a positive customer experience as the deciding factor in their buying choices. They also spent more when their buying experience was positive and were more likely to recommend brands that exceeded their expectations. Marketing automation tools that help you provide more individualized, customized service are key to enhancing the customer experience. (more... ) --- - Published: 2016-05-10 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/target-top-business-executives-and-decision-makers/ In an economy that is increasingly built on ingenuity and creativity, HR is a growth industry. The Bureau of Labor Statistics bears that out, citing human resources and related occupations as having a faster than average expected growth rate for at least the next decade. The HR professionals who make up this burgeoning industry, including HR directors, hiring administrators, trainers, consultants, C-level executives, benefits administrators, and career counselors, constitute an active and engaged audience for B2B opportunities. Reach Marketing has collected over 4 million postal addresses, 2. 8 million phone numbers, and 1. 7 million email addresses to offer you the ReachBase HR/Human Resources and Training Professionals Mailing List. (more... ) --- - Published: 2016-05-10 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/where-is-digital-lead-gen-headed/ Lead generation isn’t new; in fact, it’s as old as buying and selling. What’s changed is the location of the marketplace in which we do business. We’re far from the trading post or Roman market today. In fact, we’re increasingly reliant on a marketplace that has no physical location at all – a digital agora that spans the globe. In a market of this size, being able to generate and capture leads is more important than ever. What are the next steps for B2B companies that want to optimize their lead gen activities? (more... ) --- - Published: 2016-05-10 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/gaining-a-personal-perspective-with-data-enhancement/ Your leads are subjected to a barrage of buying messages from your competition. Even in B2B sales, the exhortations to buy are constant. In the cacophony of advertising messages your competition creates around your potential customers, what can you do to cut through the noise? Your best hope is to provide the message your lead actually wants to hear – not just a generic ad, but a personalized message that solves that professional’s specific problem. (more... ) --- - Published: 2016-05-10 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/going-to-the-source-of-your-data/ Where does your data come from, and how much can you rely on its accuracy? These questions are fundamental to building a database marketing strategy that works. When you understand the source of your data, you’re able to put it into context and build a marketing database that not only informs your decisions today but creates a comprehensive customer history that guides marketing choices in the future. (more... ) --- - Published: 2016-05-03 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/3-key-truths-about-marketing-automation/ To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and where it’s diverged to fill a variety of niches. The market has specialized, allowing clients to choose from an ever wider range of marketing automation services that fit their needs precisely. (more... ) --- - Published: 2016-05-03 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/streamlining-the-salesmarketing-connection-with-database-marketing/ One of the biggest pain points for B2B marketers is the transition between marketing and sales. In an inefficient system, siloed marketing and CRM databases don’t communicate, and neither do the people who use them. Instead of being carried seamlessly from the marketing funnel to the sales department in a comfortable transition, some leads drop through without sufficient notice or enough information to provide that lead with the care they deserve. (more... ) --- - Published: 2016-05-03 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/turning-reliable-customer-data-into-sales/ It would be easy on marketers if customer data were eternal. Everyone would stick with a single email address, work for the same firm, and live in the same home for life. Once you got that data, it was yours to keep, and you’d always know where to find your audience. The reality is, of course, vastly different; people are more mobile than ever, and their data is more fluid. To get a clear picture of your customers, you must track changes and update data constantly, or you could lose your market. (more... ) --- - Published: 2016-05-03 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/are-you-measuring-your-lead-gen-accurately/ When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. Marketers constantly assess their lead gen strategies to ensure that they’re getting not just a steady stream of leads but well-qualified leads who show real promise as future customers. Measuring the effectiveness of lead gen activity depends on good data governance, accurate assessment of marketing spend, and a clear idea of how many leads are flowing into your sales funnel. (more... ) --- - Published: 2016-05-03 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/how-to-reach-professionals-in-the-senior-living-industry/ According to the Bureau of Labor Statistics, about 10,000 baby boomers retire every day. The nation’s biggest demographic may be aging gracefully, but it is aging – and with that transition into new phases of life can come new environmental needs. Environments for Aging Magazine, a publication from Emerald Expositions, focuses on innovations in elder care. Reach Marketing offers the Environments for Aging Magazine Subscribers Business Mailing List to connect you with the assisted living facility owners and managers, architects, designers, elder care providers, and other influential professionals who are shaping this growth market. (more... ) --- - Published: 2016-04-26 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/marketing-automation-must-haves/ Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs starts with a thorough understanding of what you want the technology to do and how you want your system to grow. Here’s a list of what you should consider when you’re in the market for marketing automation solutions. (more... ) --- - Published: 2016-04-26 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/finding-the-right-database-marketing-solution-for-your-business/ Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how to find more leads just like them. While the rewards for upgrading your database marketing capacity are great, it’s important to choose the database services that fit your needs. Here’s how to get this vital facet of your marketing plan right the first time. (more... ) --- - Published: 2016-04-26 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/when-is-data-clean-enough/ Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience that’s most receptive. Scrubbing away invalid email addresses, merging duplicate records, and purging files of incorrectly entered data are necessary steps to deliver a specific message where it needs to go. (more... ) --- - Published: 2016-04-26 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/cut-lead-gen-costs-with-inbound-marketing/ You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on paid search, banner ads, and direct mail marketing, and you can combine those figures with the results each channel produces to derive your cost. It’s with inbound marketing that assessing costs gets murky – yet this is also the area in which you can achieve a far higher return on your marketing investment. (more... ) --- - Published: 2016-04-26 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/how-to-reach-fundraising-professionals/ B2B marketers aren’t the only people who focus on audience development, data-assisted marketing, and lead generation. These are also key elements for fundraising organizations, and technology is essential to their success. Non-profit organizers and administrators, C-level executives, political campaign managers, senior fundraisers, and other professionals whose goals include fundraising activities rely on Fundraising Technology News from Progressive Media Group to stay informed about the latest in data collection and management. Reach Marketing offers the Fundraising Technology News Subscriber Mailing List to let you connect with these decision-makers. (more... ) --- - Published: 2016-04-18 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/solving-the-data-integration-puzzle/ To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data coming into your CRM or marketing automation system, you need database management protocols that keep quality high. An essential element of data quality is data integration, yet it’s one of the most overlooked aspects of data-driven marketing. (more... ) --- - Published: 2016-04-18 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/segmentation-brings-you-together-with-your-customers/ Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging? But segmentation is essential to data-driven marketing. It gives your customers the best service you can offer from the moment they encounter you to their decision to buy and beyond. (more... ) --- - Published: 2016-04-18 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/boost-blog-traffic-to-supercharge-lead-gen/ Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when your organic metrics are high. As leads now do more than 50 percent of their own research, on average, before ever coming into contact with your sales department, that’s critical. Content marketing is essential to lead gen, yet many B2B organizations overlook one of the most important elements of their content marketing strategy: their blog. (more... ) --- - Published: 2016-04-18 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/guiding-the-digital-experience-through-marketing-automation/ Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with ease. That’s a benefit to buyers too; they have ready access to the answers they need at every step of the process with nurture programs geared to their progress toward a buying decision. (more... ) --- - Published: 2016-04-18 - Modified: 2024-08-09 - URL: https://reachmarketing.com/blog/how-to-reach-decision-makers-in-the-industrial-and-global-industry/ The fourth wave of the Industrial Revolution is coming, and it’s in the form of intelligent automation. Smart industry represents a leap forward in IT implementation, but staying ahead of the rapid pace of change is a challenge for business owners unless they have guidance. Putman Media’s Smart Industry magazine, along with its associated events and digital media properties, give these influential professionals the insight they need. Connect with the leaders of this transformation with the Smart Industry Subscribers Business Mailing List. (more... ) --- - Published: 2016-04-11 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/evolving-with-your-marketing-automation-software/ Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of this powerful new toolset. That’s great news for the businesses that do as they have an outstanding opportunity to leave their competition in the dust, but what do organizations need to do to optimize for automation? (more... ) --- - Published: 2016-04-11 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/looking-under-the-hood-of-your-marketing-database/ Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives your marketing strategy when it’s properly organized and managed. Relational databases bring together diverse sets of data and show you how they interact with one another. (more... ) --- - Published: 2016-04-11 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/improving-email-deliverability-with-data-hygiene/ Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According to a recent report from Return Path in their 2015 Deliverability Benchmark Report, email inbox deliverability rates are on the decline across all industries, falling by as much as 11 percent in some sectors to 76 percent in the U. S. No matter how well-crafted your email marketing content is or how carefully you’ve tailored it to your leads’ demographic information, they can’t act on it if it never reaches them. (more... ) --- - Published: 2016-04-11 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/are-you-missing-these-email-marketing-opportunities/ Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some of the most valuable chances to make an impact or secure a conversion because they don’t know the pivotal points in their leads’ decision-making process. Understand when your leads are most receptive to an offer, and you can expect much higher response and conversion rates. (more... ) --- - Published: 2016-04-11 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-to-reach-top-publishing-decision-makers/ From making an impact at the newsstand to expanding their online reach in the digital age, leaders in publishing are actively involved in an acutely competitive industry. They look to Publishing Executive Magazine to get the latest insight into publishing technology, market trends, strategic planning, and practical advice. With more than 11,000 postal addresses, 10,000 phone numbers, and 15,000 email addresses, the Publishing Executive Magazine Subscriber Business Mailing List from Reach Marketing lets you connect with the leaders in this hotly competitive field. (more... ) --- - Published: 2016-04-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/improving-theoretical-yields-from-marketing-automation/ The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay off – 77 percent of businesses that use marketing automation see higher conversion rates. (more... ) --- - Published: 2016-04-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/reach-key-financial-and-bank-advisors/ Finance professionals, including investment consultants, bank advisors, CPAs, accounting firm executives, independent advisors, RIA, and investment brokers, rely on getting the latest economic data to give their clientele the most accurate information they can. Volatility in finance and investment sectors make timely news essential, and these professionals subscribe to SourceMedia’s Bank Investment Consultant magazine to stay current. You can connect with these decision-makers through Reach Marketing’s Bank Investment Consultant Magazine Subscribers Business Mailing List. (more... ) --- - Published: 2016-04-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/streamlining-your-lead-scoring-process/ Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It isn’t enough to guess at what your leads hope to learn from you to make a buying decision; you need to be sure of what they want and capable of delivering it exactly when they need it. (more... ) --- - Published: 2016-04-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/spring-cleaning-for-your-data/ What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that found as much as 96 percent of some organizations’ customer contact data was inaccurate in some way. Most of the inaccuracies in data are small by human standards – an incorrect spelling here, a missing middle initial there – but to computers, these little discrepancies introduce big headaches. (more... ) --- - Published: 2016-04-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/using-database-services-for-greater-predictive-power/ Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you about the future? That’s the question respondents to B2B Marketing’s latest Data Skills Benchmarking Report really want to answer. In the report, a little over a quarter of the marketers polled ranked their current data-driven marketing analytics as “good” or “excellent” at making predictions. Given how quickly marketing realities shift in the digital age, that’s not a strong enough performance record. (more... ) --- - Published: 2016-03-29 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/nurture-program-ideas-for-marketing-automation/ When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary Report from Ascend2. Lead nurturing came in a close second with more than 57 percent of marketers calling it their top priority. It’s no wonder: Lead nurture programs not only produce more sales, but increase the value of every transaction. That’s only the direct benefits, too, and when you factor in how important referrals are in B2B industries, lead nurture strategies are rightly a central concern. (more... ) --- - Published: 2016-03-29 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/overcoming-database-management-obstacles/ Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper data maintenance and storage hasn’t. Database management is a growth industry, especially now that information itself has greater value, and with that growth, new challenges have arisen for database administrators. As all industries have become more data-intensive, database management has moved closer to center stage. (more... ) --- - Published: 2016-03-29 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/putting-customers-first-in-a-digital-environment/ In the digital realm, customers – not businesses – set the tone of the relationship. They expect information on demand, not only during business hours. They won’t wait weeks for an answer to their questions; sometimes they won’t even wait hours. To give customers what they want, businesses must now be prescient, meeting the next need as soon as it arises. (more... ) --- - Published: 2016-03-29 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/predictive-lead-scoring-marketers-can-trust/ Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, though, our prognostications can carry real weight. Instead of using crystal balls or cards or any other tools of the fortunetelling trade, we use hard science – data-driven insights that let us predict probabilities with ever greater accuracy. That includes one of the most important predictions any business can make: Lead scoring. (more... ) --- - Published: 2016-03-29 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-to-reach-healthcare-and-medical-professionals/ With nearly 190 million workers, the healthcare sector is one of the largest employers in the nation, and it’s poised to grow significantly over the next decade. The healthcare professionals within this burgeoning industry, including doctors and nurses, administrators, C-level executives, and researchers, place a premium on delivering quality care and represent a highly active audience for B2B opportunities. Reach Marketing has assembled more than 5. 1 million postal addresses, 3. 8 million phone numbers, and 2. 2 million email addresses of these influential professionals in the ReachBase Healthcare and Medical Professionals Mailing List. (more... ) --- - Published: 2016-03-21 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/getting-the-most-from-marketing-automation/ In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend significantly on marketing technology; the other is their need to get their money’s worth once they’ve invested in marketing automation. Installation isn’t the same as implementation, and now that marketing automation is becoming an essential tool for competitive B2B organizations, it’s more important than ever to make full use of the software’s capabilities. (more... ) --- - Published: 2016-03-21 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/whats-the-ideal-click-through-rate/ It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary by a few percentage points, but it’s tough to find a single definitive answer. There’s a reason for that – there isn’t a one-size-fits-all email CTR that all campaigns should reach. For one thing, audiences differ. For another, not every email serves the same purpose within a greater lead generation strategy. (more... ) --- - Published: 2016-03-21 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/the-science-of-segmentation/ Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one or two customers, that’s not too tough; you can simply talk with them one-on-one to understand them thoroughly. Chances are, though, you have a much larger audience – yet they still want that one-on-one attention and service. Segmentation helps businesses provide that custom client care while allowing the company to grow. (more... ) --- - Published: 2016-03-21 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/why-social-media-is-a-database-marketing-dream/ A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, do you get the data to populate your leads’ records? Increasingly, marketers find the answer in social media. (more... ) --- - Published: 2016-03-21 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-to-target-top-business-executives-and-key-decision-makers/ In virtually every industry, technology has become integral to its function. From data security to state-of-the-art network solutions for B2B and B2C companies, IT executives play key roles in risk management and business growth. The ReachBase CIO/CTO Masterfile contains vital information about tech professionals from a wide spectrum of industries. It connects you with some of the most influential decision-makers in technology-driven fields today, including CIOs, IT directors, CTOs, IT security managers, data engineers, system architects, and other leaders in technology-based positions. (more... ) --- - Published: 2016-03-14 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/balancing-push-and-pull-with-marketing-automation/ Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both push and pull strategies to get the most out of their investments. Marketing automation software includes tools that have an impact in both directions, gathering and processing necessary data for successful push marketing and coordinating omni-channel content for effective pull marketing programs. (more... ) --- - Published: 2016-03-14 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-does-big-data-affect-your-social-media-marketing/ The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social media, and it’s clear why marketers need an assist from big data in the form of automation. Social media is inherently data-driven, but data volume alone doesn’t do you much good; you need your data placed in context and distilled into usable formats. (more... ) --- - Published: 2016-03-14 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/streamlining-your-email-marketing-strategy/ It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty, to name just a few of email’s benefits. It’s that very flexibility that sometimes makes it a challenge for marketers to manage. How do you maintain clean data? How do you customize emails for different marketing segments? How do you execute A/B split testing, and how quickly do you get your results? (more... ) --- - Published: 2016-03-14 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/reach-top-construction-professionals/ Construction professionals work in one of the nation’s most robust industries. From construction of new commercial or residential properties to infrastructure maintenance, they stay busy. The ReachBase Construction Professionals Mailing List connects you with more than 1. 75 million engineers, project managers, architects, contractors, shift supervisors, construction company executives, and business owners in residential and commercial construction sectors. With 1. 25 million phone numbers and more than 469,000 email addresses, this list of influential builders is one of the largest in the industry. (more... ) --- - Published: 2016-03-07 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/big-datas-marketing-benefits/ Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about elections. The art of marketing also benefits from a more rigorous approach when creative content is combined with big data science. Here’s how marketing automation software is changing data marketing in surprising ways. (more... ) --- - Published: 2016-03-07 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/5-major-email-marketing-trends-plus-2-fads-to-skip/ Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence pays off, and students of the marketing game succeed as early adopters. Occasionally, though, a promising new development turns out to be a dead end. Here are some of the bona fide trends we’ve seen for 2016 as well as a couple of common tactics that should make you wary. (more... ) --- - Published: 2016-03-07 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/reach-top-technology-and-general-business-professionals/ Technology has become omnipresent in the workplace. No longer confined to electronics production and repair, it’s an essential element of many industries, including medicine, aeronautics, and telecommunications. The Techni-Tool Mail Order Buyers Business Masterfile consists of decision-makers who have a common link across a spectrum of industries through the technology they use. With more than 99,000 postal addresses, this direct-response database is your connection to professionals in manufacturing, OEM/production, service & repair, and research & development. (more... ) --- - Published: 2016-03-07 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/20-questions-your-marketing-automation-system-answers/ You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about through questions designed to narrow down the field to the unique solution. The stakes are vastly higher for companies seeking marketing solutions, so ask yourself if your current software is doing the job. (more... ) --- - Published: 2016-03-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/why-context-is-king/ No, that isn’t a typo in the title. We mean “context,” not “content. ” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message, though, is equally meaningful to your leads. You need to reach the right audience with the right content, but you also need to do it at the right time and place. That’s where marketing automation comes in. (more... ) --- - Published: 2016-03-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/is-your-data-doing-enough/ Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing strategies. Data accomplishes great things if you have the tools to harness its power and put it to work. Here’s how to get more from the information you gather and make big data technology an active component of marketing success. (more... ) --- - Published: 2016-03-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/read-top-business-decision-makers/ Advertising is the business of influence, and Advertising Age magazine is the most influential industry journal for advertising and marketing professionals. The subscriber-based Advertising Age Group Masterfile from Reach Marketing contains the names and postal addresses of nearly 450,000 of these prime movers of marketing. This Masterfile connects you with some of the world’s most respected marketing and advertising moguls. Together, the Creativity Newsletter and Ad Age magazine help visionaries in advertising and marketing see beyond the horizon in their sector. (more... ) --- - Published: 2016-02-29 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/email-marketings-future-predictions-for-2021-and-beyond/ To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can predict the future with total accuracy, but nascent trends in email marketing give us some indication about where it’s going. Here’s a look at how you might be using email five years from now. (more... ) --- - Published: 2016-02-22 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-marketers-solve-their-big-data-challenges/ Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering give companies that use them a significant edge. Making use of that data, though, hasn’t always been straightforward. Marketing automation that’s fueled by big data is just the first step. Marketers also need to put their data to work, scale it to fit, accelerate it, and use it to stay ahead of the pack. (more... ) --- - Published: 2016-02-22 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/why-email-marketings-still-big-in-2016/ Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving on from email marketing, the numbers don’t lie: Email is more important than ever to business, and that’s especially true in B2B marketing. Research from eMarketer shows that nearly 70 percent of professionals they polled cited email as their preferred form of communication. When 7 out of 10 people in their audience tell marketers how they want to hear from them, smart marketers listen. (more... ) --- - Published: 2016-02-22 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-reach-construction-professionals-2/ The U. S. Department of Transportation estimates more than 66,000 bridges throughout the country are due for maintenance. The millions of miles of roads that keep us connected need upkeep as well. The people who maintain the nation’s infrastructure have a great deal of work ahead of them, and Roads & Bridges magazine keeps them informed about a busy industry that’s set to grow significantly in years to come. (more... ) --- - Published: 2016-02-22 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/6-dos-and-donts-of-mobile-marketing-automation/ Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your audience might be reaching you via mobile channels, it makes sense that the other transformative technology – marketing automation – makes full use of it. That doesn’t mean mobile implementation of marketing automation happens by chance, though; it takes some effort to make sure your automation software makes the most of your mobile marketing plan. Here’s how to get the best results from your mobile marketing: (more... ) --- - Published: 2016-02-16 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/tracking-attribution-for-your-content-marketing/ There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on site give you a good indication of how people interact with your content. How do you know, though, what influence that content has on your bottom line? How do you monitor lead generation? What do you learn about your ROI on content marketing activity? That’s where attribution comes in. (more... ) --- - Published: 2016-02-16 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/too-much-data-not-enough-time-solving-big-data-time-crunches-for-b2b-companies/ Because B2B sales and marketing are relationship-driven, knowing as much about each lead as possible translates directly into more revenue, yet these companies face significant challenges in managing that mountain of data. Information can seem like too much of a good thing when it comes in an unfiltered torrent, say B2B marketers and sales managers. What B2B organizations need, according to decision-makers in marketing and sales, is a system that can make sense of their information quickly and keep it accessible not only for new prospects but for existing leads and customers. (more... ) --- - Published: 2016-02-16 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/5-overlooked-elements-of-email-marketing-success/ Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing? For many, the answer is as simple as changing their approach. (more... ) --- - Published: 2016-02-16 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/reach-key-manufacturing-decision-makers/ Everyone eats, and if statistics are accurate, we’re doing more of our eating outside the home than ever before. When we do dine at home, it’s often on food that’s been processed and prepared for us. Food processing facilities, commissary kitchens, prepared food manufacturers, and other sectors within this burgeoning industry need information to keep quality high and reduce waste while streamlining production. To stay current in a hotly competitive climate, they read Food Processing Magazine. Reach Marketing’s Food Processing Magazine Business Subscribers List contains more than 126,000 postal addresses, 75,000 phone numbers, and 43,000 email addresses of some of the most influential people in the food processing and supply network. (more... ) --- - Published: 2016-02-16 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/the-star-power-of-direct-mail/ Email, social media, and other digital channels may steal its marketing limelight, but there's one star that's been around for decades and still turns in outstanding performances: direct mail. These facts and figures show how direct mail remains a draw for recipients and why it's a worthwhile investment for companies that want to make a bold statement with their marketing. (more... ) --- - Published: 2016-02-08 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/content-immersion-youre-soaking-in-it/ Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of content from a dozen different sources to find the information they need to make a decision. How do you secure your slice of that rapidly shifting and increasingly fractured attention? One answer is to be everywhere they are through omni-channel marketing and content immersion. (more... ) --- - Published: 2016-02-08 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/taking-your-big-data-bigger/ Whether you already have a marketing automation system to crunch the numbers for your analytics or are still in the process of upgrading, big data probably plays a major role in your company’s future. With it, you’re able to create accurate customer personas, get a better understanding of your audience, and manage omni-channel marketing campaigns. (more... ) --- - Published: 2016-02-08 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/cleaner-data-high-deliverability-priorities-for-email-marketers-in-2016/ Data governance and housekeeping aren’t the sexiest subjects in email marketing, but they’re two of the most important. Undeliverable email messages aren’t just a lost opportunity; they’re an added expense. Email delivery rates fell 11 percent in 2015, according to a report from Return Path (PDF) from last summer. That’s an alarming drop to any organization that’s still trying to piece together its email marketing solutions from do-it-yourself service providers. The good news is that the decrease isn’t uniform; businesses that practice good data hygiene are surging into the space left by all those undelivered messages. (more... ) --- - Published: 2016-02-08 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-reach-key-technology-business-decision-makers/ Trade shows remain one of the most effective lead generation venues for B2B organizations, and that includes those in technology sectors. Seminars and trade shows attract some of the most influential people in these industries – the C-level executives and decision-makers as well as the engineers and developers who help create tomorrow’s technology. The SYS-CON Media Technology Masterfile managed by Reach Marketing consists of nearly 175,000 trade show and conference attendees’ email addresses and more than 82,000 postal addresses, putting database users in touch with industry-leading professionals. (more... ) --- - Published: 2016-02-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/making-white-papers-work-for-you/ White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a way to describe solutions at length for audiences that need them. Why, then, aren’t more organizations offering white papers as a keystone of their content marketing strategy? Part of it is that they don’t know why they should. They see them as useful for site visitors but aren’t able to measure the return they get on their investment in content. (more... ) --- - Published: 2016-02-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/the-bigger-picture-big-data-and-content-marketing/ It’s no secret that conventional marketing has been transformed by technology. From email to social media to marketing automation, the field has steadily become as much of a science as an art. Despite the focus on marketing tech, one element has remained firmly in the hands of creative: content. Content creation is something machines can’t yet do – but that doesn’t mean technology hasn’t made its impact felt on content too. Big data analytics informs content marketing strategies in some surprising ways. (more... ) --- - Published: 2016-02-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/get-read-right-now-with-effective-email-marketing-tips/ You’ve probably done it yourself, possibly even this morning: You open your in-box, scroll through the dozens of emails waiting for you, mentally assign each of them a priority, and save a stack for later. For email marketers, that isn’t great news; time and time again, response rates show that when it comes to reading emails, “later” is too late. Much of the time, people who delay opening email marketing messages instead of reading them immediately don’t open them at all. When they do, they don’t devote as much time to emails they’ve already relegated to a lower level of priority. (more... ) --- - Published: 2016-02-01 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-reach-human-resource-and-employee-benefit-decision-makers/ The management, distribution, and maintenance of employee benefits are growth areas for businesses, especially those in highly competitive industries. As employers seek to attract the best and brightest personnel while keeping expenses and payroll within the company budget, managing benefits has become increasingly important. To address the growing need for information about benefits and compliance, Source Media, an Observer Capital company, offers two valuable publications to reach different segments of a burgeoning audience: Employee Benefit News and Employee Benefit Adviser. Reach Marketing manages both the Employee Benefit News and the Employee Benefit Adviser Business Databases. (more... ) --- - Published: 2016-02-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-the-buzz-in-marketing-for-2016/ Every industry has its buzzwords, but when your industry is all about creating buzz, they spring up even more quickly. This year, marketing’s biggest buzzwords draw heavily from social media and technology, which remain the hottest trend in the industry. Take a look at what’s going to be on every marketer’s lips in 2016. (more... ) --- - Published: 2016-01-25 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-does-marketing-make-you-money/ Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that makes little sense, yet defining the value of marketing spend has traditionally been difficult to estimate – let alone quantify precisely. The key to knowing how your marketing makes you money is attribution, and understanding attribution takes technology. Marketing automation tools let you know what’s driving revenue so you can correlate marketing to revenue directly. (more... ) --- - Published: 2016-01-25 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/big-data-big-revelations-how-data-defines-the-future/ What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture view, it has significant predictive power. It’s the difference between walking through a forest and getting an aerial view of it that shows all the major features of the landscape. Let’s take a closer look at the transformative power of data and what it means for businesses today. (more... ) --- - Published: 2016-01-25 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-reach-top-business-executives/ Regulatory organizations perform essential tasks in a huge variety of industries. To maintain quality and safety, these groups implement a host of guidelines and requirements. Ensuring compliance is a complex and evolving role, and the executives in charge of it must stay on top of the latest changes to regulations. Compliance Week gives compliance officers, quality assurance supervisors, legal and financial advisors, and C-level executives in charge of compliance the information they need to meet the highest standards. The Compliance Week Subscribers Business Mailing List can help marketers connect with these decision-makers. (more... ) --- - Published: 2016-01-25 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/tips-for-inspired-email-testing/ Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter of switching out one gear for another in an otherwise well-oiled t’s helpful to look at how these elements to test fit within a larger framework. Seeing the big picture gives you an inspired take on your email marketing. Here are some tips to get you started. (more... ) --- - Published: 2016-01-18 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-technology-is-transforming-marketing/ Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most visible facet, but technology’s set to change that as well as marketing automation technology lets marketers move from ads broadcast generic audiences to highly focused marketing messages geared to a segmented, but deep audience. (more... ) --- - Published: 2016-01-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/setting-goals-for-your-lead-nurture-program/ With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything they need to know precisely when they want to know it. Setting qualitative goals helps you make smart decisions on segmentation, timing, and frequency, while marketing automation gives you the power to execute those decisions effortlessly. Here are some good starting points to consider when developing a goal-oriented strategy for growing leads into customers. (more... ) --- - Published: 2016-01-18 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/feature-list-epic-b2b-database/ For personnel in science, engineering, and technology sectors, education is a lifelong pursuit. To stay competitive and keep on top of their ever-evolving industries, keeping up with certification and training is a must for these professionals. EPIC, the Educational Program Innovations Center, is a prime source for knowledge through seminars and coursework in a host of essential STEM-related fields. Business leaders in scientific and technical sectors attend seminars and sign up for coursework through EPIC, creating one of the largest and most comprehensive marketing databases in the industry today. (more... ) --- - Published: 2016-01-18 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/4-email-marketing-trends-for-2016/ As digital channels go, email is a venerable one. For years, it’s been a reliable, efficient means for marketers to connect with their audience. That doesn’t mean email marketing has grown stagnant, though – quite the opposite. Email’s longevity is due in part to its adaptability, and this year’s trends show that flexibility will be important to a successful 2016 too. (more... ) --- - Published: 2016-01-18 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/big-data-smaller-churn-how-big-data-prevents-lead-loss/ Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools excel at organizing campaigns designed to call promising leads and former clients back into the fold. When backed with the power of big data, they can do something even more exciting: prevent churn from happening in the first place. If you never lose them, you never have to win your prospects back. (more... ) --- - Published: 2016-01-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/marketing-automation-from-the-buyers-perspective/ A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI determination – the advantages of marketing automation are clear from a CMO’s perspective. What about how it looks from the other side? How does marketing automation software look to the potential customer who’s on the receiving end of this well-orchestrated stream of coordinated content? (more... ) --- - Published: 2016-01-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/is-data-driven-marketing-an-art-or-a-science/ Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they resonate for years is still firmly fixed in many people’s minds when they think of marketing. They’re not wrong, either; there’s an art to persuasion, a gift for presenting subjects in their best possible light while staying true to reality. (more... ) --- - Published: 2016-01-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/busting-email-marketing-myths/ For a marketing channel that’s only been a factor for a couple of decades, email has accumulated its share of marketing myths. Here are some of the most tenacious ones, along with the truth behind them. (more... ) --- - Published: 2016-01-11 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/list-focus-on-wall-street-magazine-subscribers-business-mailing-list/ Financial advisors and planners are key components to any successful business. Like all professionals, they are hungry for knowledge in their industry – knowledge they gain from subscribing to industry-leading publications, among other sources. On Wall Street magazine has given financial professionals, investment advisors, and CFOs at the most renowned brokerage firms the information they need to perform complete analyses and make vital decisions. Reach Marketing brings the On Wall Street Magazine Subscribers Business Mailing List to you, connecting you with these influential finance leaders. (more... ) --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/making-email-a-priority-for-b2b-lead-generation/ Making Email a Priority for B2B Lead Generation B2B companies that come up with a successful lead generation strategy thrive, and email marketing is a major part of modern lead gen. How major? According to more than 600 marketing masterminds on LinkedIn, it’s in the top five most effective lead generation tools, and it’s second only to company websites as the most common channel for finding new leads. A Lasting Impact One of the most remarkable things about email marketing is its longevity. As B2B marketers adjust to changing audiences and a wealth of new media, email has retained its importance for decades – an eternity in digital marketing terms. It’s long been a preferred method for customer retention programs and retargeting, but this research shows how vital it is for lead generation. Four out of five marketing directors polled on LinkedIn rated email as an effective lead gen tool, and 92 percent use it regularly as part of a lead generation campaign. Top Techniques for Lead Generation with Email Marketing Prioritizing email as a means of generating leads, not just maintaining your connection with existing customers, opens the door to sophisticated lead nurturing strategies too. It isn’t enough to capture prospects’ interest initially; email marketing can also hold onto and increase that interest. The marketing experts on LinkedIn had something to say about which tactics they found most effective for lead gen. Some of these are: Compelling content tailored to leads’ needs and sales readiness Offers of more in-depth downloadable content Behavioral and demographic audience segmentation Triggered email, including autoresponse messages Dynamic personalization that ensures content relevance Preference pages that give email recipients greater control Interactive content such as surveys, games, and polls Multimedia email that contains animation, video, and/or audio Loyalty programs that reward new and returning customers Size Matters for Email Lead Generation While email marketing ranked fourth overall among B2B organizations, it excelled as a lead generation tool for marketing directors of small to mid-sized businesses. For these companies, email was consistently ranked as the most effective lead-gen tool – even higher than tradeshows and SEO. Email’s cost effectiveness is one of its key selling points for mid-sized businesses; a dollar spent on email marketing goes farther than with any other lead generation tool. Larger businesses also benefit from a great ROI, but for smaller organizations, email’s efficiency is critical. With its relatively low cost, ease of use, and high value, email makes sense as a primary B2B lead generation tool. --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/courting-your-ideal-customers/ One of big data’s greatest strengths is its ability to paint a clear picture of trends that wouldn’t be visible without the number-crunching power to reveal them. It helps transportation engineers map new roads, medical researchers track responses to new therapies, and marketing automation specialists make accurate projections of conversion rates on an email campaign. (more... ) --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/what-to-send-and-when/ Would it seem a little strange to get a gift wrapped in red flocked paper with green foil trees on it? Do you crave a hot pumpkin spice latte in the middle of July? How about fireworks in the middle of September? Timing is everything in marketing, and that includes your email marketing efforts. It’s not just what you send; it’s when you send it that counts. (more... ) --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/list-focus-reachbase-accounting-professionals-mailing-list/ Accounting and finance professionals work in a booming industry sector. Banks and investment firms rely on their expertise, and they are important decision-makers as CMOs and advisors across a spectrum of other industries. The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and bookkeeping, payroll management, tax preparation, budgets, and financial forecasts. (more... ) --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/developing-triggered-email-flows-with-marketing-automation/ Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. Managing email marketing messages effectively and getting each message to the right recipient at the right time would be a daunting task to handle individually, but with a marketing automation system, your marketing team sets up a flow of triggered emails for every occasion. (more... ) --- - Published: 2016-01-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/5-marketing-trends-for-2016/ Every year brings advances in technology, and 2016 is poised to be one of the most exciting for marketers. Marketing automation tools that transform lead gen and nurture programs, searches that integrate a buyer’s experience across all platforms, and an increased focus on meaningful content are just some of the highlights in store for the new year. (more... ) --- - Published: 2015-12-09 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/building-better-customer-personas-with-big-data/ Marketing has become a data-driven enterprise, but marketing experts know that the solution isn’t just more data – it’s more accessible, usable data. That’s where big data processing systems come in. With a fully functional marketing automation system, busy executives no longer have to plow through marketing studies, survey information, brand reports, and other research to put together a coherent picture of their customers. The software does it for them, compiling huge amounts of information and putting it into an accessible format that leads to real insights. (more... ) --- - Published: 2015-12-09 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/win-them-back-email-marketing-strategies-for-re-engagement/ In an ideal world, your customers would be loyal for life, but it doesn’t always happen that way. Valued customers move out of the region, change jobs, or just drift away. These customers don’t have to stay lost, though; it’s often well worth an attempt to reconnect with them. Even if your former customer no longer needs you, reaching out can produce valuable referrals, leading you to a new customer who will replace the one moving out of your sphere of influence. Here’s how your email marketing strategy can bring back leads you once thought were lost – and how to know when it’s time to say goodbye. (more... ) --- - Published: 2015-12-09 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/reengage-through-retargeting/ It’s great when your marketing efforts win over a new customer with the first contact, but most relationships with your leads don’t start that way. In fact, only about 2 to 5 percent do. To capture the other 95 percent, you need retargeting. Retargeting puts businesses first in viewers’ minds by reinforcing initial marketing messages with repeated exposure. It lets you build on your introduction to prospects by serving up banner ads and paid search listings based on behavioral and contextual cues from your leads. Discover how retargeting leaves a lasting impression, why it’s become important enough to get its own budget, and how it affects your bottom line in this week’s infographic. (more... ) --- - Published: 2015-12-09 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/5-ways-marketing-automation-is-changing-the-business-landscape/ The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. Your potential buyers aren’t passively waiting for your marketing company and sales team to feed them information; they’re going out and finding knowledge. That’s fundamentally changing the landscape of sales and marketing from a top-down model to a bottom-up one that depends on precision and accuracy to work. (more... ) --- - Published: 2015-11-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/artificial-intuition-and-the-predictive-power-of-big-data/ Some marketing masters seem to have a sixth sense for how to manage a campaign or what leads truly want in their content. Sometimes, they come up with campaigns that strike just the right notes to produce outstanding results, and if they manage that feat more than 30 percent of the time, they're hailed as brilliant. Intuition, that ability to choose the right path even in the absence of more information, has long been seen as a purely human trait rather than one a computer can mimic. News out of the Massachusetts Institute of Technology suggests that using big data could make machines powerfully predictive too. (more... ) --- - Published: 2015-11-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/the-future-is-now-for-email-marketing/ When Marty McFly went to the future in "Back to the Future Part II," October 2015 was the date he set. The late 1980s' vision of 2015 wasn't much like reality in some ways; we still don't have hoverboards, and double neckties haven't found their way onto runways yet. What it did get right, though, was the sense that the future isn't totally removed from the past but an evolution of it. If you know where to look, the future is already here. (more... ) --- - Published: 2015-11-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/list-focus-napco-media-printing-industry-professionals-database/ For B2B industries, print media publications are thriving. Professional journals, peer-reviewed publications, promotional materials, in-house content, and catalogs remain industry standards across a wide array of sectors. To meet their diverse clientele’s needs, industry leaders in media printing look to NAPCO and its collection of mastheads expressly for printing professionals. The NAPCO Media Printing Industry Professionals Database from Reach Marketing offers access to the publishing industry’s most influential company owners, C-level executives, and innovators. (more... ) --- - Published: 2015-11-04 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/from-good-to-great-improving-roi-on-content-marketing-automation/ What makes the difference between good content and great content when it comes to getting a return on your investment? It's often not about the content at all but about how you and your marketing team promote it. You see this in action whenever you run across an article with flawed information that has millions of views because of its irresistible click-bait headline. The investment in creating it may have been modest – the product of a few hours' work for a writer and researcher – but the return is huge. (more... ) --- - Published: 2015-11-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/audience-engagement-tops-marketing-objective-for-social-media/ According to a DM News infographic based on Ascend2's “Social Media Marketing Trends” report, 64% of business professionals utilize social media as a marketing strategy to engage with their audiences. (more... ) --- - Published: 2015-10-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-at-the-folio-show/ CEO Greg Grdodian, VP of List Brokerage Joel Manning and VP of Business Development John Lignos represented Reach Marketing at the Folio Show October 19th - 21st at Booth #120. The Folio:Show provides the essential tools publishers need to navigate change in the magazine business and across the broader media landscape. Reach featured its premier program Publishing 360, which helps publishing clients gain business intelligence, increase their audience reach and improve their overall marketing effectiveness. © Reach Marketing LLC 2015 All Rights Reserved. --- - Published: 2015-10-14 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/where-does-big-data-come-from/ Marketing automation relies on big data to give it its predictive power. With it, companies are able to understand an unprecedented amount of information about their audiences and deliver more of what their customers want, but where does all that information come from? Some of it comes directly from what site visitors say they want, but most of that data comes from piecing together an information trail from behavioral data that a marketing automation system compiles even before marketers know that visitor's name. (more... ) --- - Published: 2015-10-14 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/quick-wins-what-you-can-do-today-to-boost-email-response/ Email marketers know that seeing the full value of a transformed marketing strategy doesn't happen overnight. It takes time to realize returns on your investment. That doesn't mean you have to wait to see any effect, though. Quick wins – instant results for your marketing team as they move toward a more effective strategy – are vital to generating momentum. Here's what you can do right away to get better response rates on your email marketing efforts. (more... ) --- - Published: 2015-10-14 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-sell-to-manufacturing-professionals/ From independent small to mid-size businesses to global corporations, manufacturing professionals guide every step of the supply chain from raw materials to end-user products. Working in research and development, work process design, consultancy, distribution, customer service, and executive capacities, manufacturing professionals are a large and diverse group. (more... ) --- - Published: 2015-10-14 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/marketing-automation-tips-to-implement-today/ Automation is one of the most powerful tools companies have for lead generation, lead nurturing, and revenue marketing growth. Learning to use this sophisticated tool-set is another matter; installation isn't the same as implementation. Companies that want to make the most of their investment in marketing automation technology need to know how to make these tools start earning for them today. Here's how to make that happen and start reaping the rewards that come with being an early adopter. (more... ) --- - Published: 2015-10-14 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/5-ways-to-help-your-email-open-rate/ Snappy graphics, brilliant content, and a can’t-miss call to action only work for your email marketing strategy when people open your emails. Here’s how you can boost open rates from the start and make sure your content team’s hard work isn’t going unnoticed. These tips get your audience engaged from the moment they see your email, and greater engagement translates directly into more sales. Discover what you can do to earn higher open rates in this week’s infographic. (more... ) --- - Published: 2015-10-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/publishing-executive-live-the-evolution-summit/ Greg Grdodian, CEO Reach Marketing, participated in a panel discussion at Publishing Executive Live: The Evolution Summit held Tuesday, September 29th, at Brasserie in NYC. The panel discussed how publishers can make the organizational and cultural transformation needed for success, how to launch profitable new revenue streams around Marketing Services, Native Advertising, eCommerce, Video, Events & more and how to use content and empower it with data and technology. © Reach Marketing LLC 2015 All Rights Reserved. --- - Published: 2015-09-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/finding-your-customers-in-a-sea-of-data/ You don’t do business with data points; you connect with people. Without software to impose order on the torrents of customer and lead data that flows into your marketing director’s office, you can lose sight of individual customers in all that information. The big-data applications marketing software uses to make sense of huge volumes of information ensures you never lose that personal connection no matter how large your business grows. (more... ) --- - Published: 2015-09-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/putting-email-into-context-with-marketing-automation/ Not long ago, your B2B audience read emails in an office on a desktop computer, and you could send a single email to all of them. Today, they see your email in a wide array of contexts. Your audience is no longer bound to a desk when they check their in-boxes, and they expect far more contextually relevant service from the companies they work with regularly. Marketing automation makes email contextually relevant with responsive design and by customizing it to fit each reader’s needs. (more... ) --- - Published: 2015-09-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/making-marketing-automation-work/ Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team running the automation tools for you, you can’t harness the full power of marketing automation. Nothing replaces human ingenuity, and experienced marketing personnel can turn your investment in automation tools into real revenue. (more... ) --- - Published: 2015-09-22 - Modified: 2024-08-11 - URL: https://reachmarketing.com/blog/how-to-reach-contracting-and-construction-professionals/ New commercial and residential construction, renovations, remodeling, and infrastructure maintenance all have one thing in common: the need for highly skilled construction personnel to handle the work. Professionals in the construction sector, including SMB owners and independent contractors, rely on timely information and good organizational abilities to get the job done. They subscribe to Scranton Gillette’s suite of construction industry publications to stay current, and Reach Marketing makes their essential data available in the Scranton Gillette Contracting and Construction Masterfile. With more than 515,000 postal addresses, 486,000 phone numbers, and 442,000 email addresses, this database gives you access to some of the construction sector’s most influential people. (more... ) --- - Published: 2015-09-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-do-you-deal-with-tweeters-block/ With only 140 characters in which to express yourself, it might seem easy to come up with a catchy tweet. Ask any content creator, though, and you’ll soon learn that while short may be sweet, it’s rarely simple. In this week’s infographic, you’ll get inspiration to get you and your social media team past a bout of tweeter’s block and back to creating retweetable, hashtaggable messages. From sharing statistics to showing your support, your Twitter account will be jumping after putting these tips into practice. (more... ) --- - Published: 2015-09-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/the-marketing-automation-revolution-by-the-numbers/ Not long ago, marketing automation solutions seemed like science fiction. The ability to track visitor behavior and contextualize it, rank leads, coordinate with your CRM, and create drip nurture programs all within the same system wasn’t within technology’s reach. When it first arrived, marketing automation was only for the largest corporations, but with the advent of more accessible MAS tools, more companies are able to be a part of what’s quickly becoming a revolution in marketing. Companies that invest in marketing automation today are in the ideal position to take full advantage of everything the software has to offer. Early adopters of MAS technology gain a significant advantage over their competition, and it’s still not too late to press that advantage. Access to marketing automation has opened up as marketing firms who are at the vanguard of this technological revolution make it available to their clients. Is it time for you to make the move to marketing automation? Here’s a look at some information from Wishpond’s 2015 edition of their State of Marketing Automation that will make that answer clear. - Four out of five top-performing CMOs say they rely on marketing automation as a driver for increased revenue. With automation, these marketing executives are able to score leads effectively, segment their markets efficiently, track the results of every campaign, coordinate marketing programs across all channels, and give customers outstanding service. - Automation pays off – three out of four companies that upgrade to a marketing automation system see a positive return on that investment within the year. Like any new system, marketing automation involves an initial outlay. Because it’s such a powerful tool to bring in more leads and convert them to customers, though, it pays for itself quickly – and then it continues to pay off with consistent, positive ROI. - An organization that uses marketing automation doesn’t just generate more leads; it generates twice as many leads on average as blast email software. That’s because the email software that’s part of the MAS is only part of an integrated whole, funneling more new prospects into the system and guiding them through nurture programs that develop them into highly qualified leads. In other words, the system not only finds more leads but helps those leads become sales-ready. - Lead nurture programs within a marketing automation system generate 47 percent more spend from customers. More leads enter the top of your sales funnel, and that means more customers appear at the bottom, but automation isn’t just about quantity. The quality of your leads also increases when your prospects have gotten guidance every step of the way along their buyer’s journey. Automated drip nurture programs develop prospects into customers, but they also help keep satisfied customers coming back and spending more. - Lead nurturing programs bring in twice as many leads as conventional lead generation, and they cut your costs by 33 percent. Every lead costs money, but marketing automation lowers that cost by a third on average. Combine that... --- - Published: 2015-09-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/6458-2/ Reach Marketing enjoyed a company night out at the Rockland Boulders Stadium. We all gathered in the Hudson suite and enjoyed a great ball game with a wonderful selection of food as well as a great view! It was a great opportunity to spend time with each other as a team and enjoy a great game to boot! We also got in our annual team photo with the Boulders Bird as well as a few other photos to look back on a great memory. The Rockland Boulders won that night so the stadium celebrated with some gorgeous fireworks. All in all, the night was a win, win! For the Rockland Boulders and for Reach Marketing. (more... ) --- - Published: 2015-08-31 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/the-predictive-power-of-big-data/ Your hindsight may be 20/20, but how good is your foresight? That all depends on the tools you have available, say marketing researchers who are turning big data into big business for their client companies. Originally developed for scientific applications, big data has moved steadily toward center stage for business applications as well. One reason why is its predictive value. With enough data, you get real insight into what your leads need to help them make critical buying decisions. (more... ) --- - Published: 2015-08-31 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/email-marketing-facts-no-b2b-business-should-ignore/ Email marketing’s hardly a secret to any business, but that doesn’t mean companies don’t still have plenty to learn about it. With a sky-high ROI and a ubiquitous presence in modern life, email’s importance can’t be overstated. Here are some key facts, along with the statistics to back them up, that show just how important email is and why a marketing automation system that can manage it is vital. (more... ) --- - Published: 2015-08-31 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/nature-vs-nurture-sorting-sales-ready-leads-from-nurture-campaign-candidates/ Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department seemingly without effort on your part. They’re not common in the B2B world, though, and companies can’t count on these proactive prospects to sustain them. Most leads need a little help to become customers – help that a marketing automation system provides. (more... ) --- - Published: 2015-08-31 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/the-six-phases-of-the-b2b-buyers-journey/ In retail sales, a buyer's decision-making process might be as simple as seeing a display in a shop window and walking inside. The B2B sales process is a journey – one that B2B sellers need to understand so they can guide prospects through it. This step-by-step overview of how shoppers become buyers in a B2B context will help you make that buying journey together. (more... ) --- - Published: 2015-08-31 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/pharmaceutical-manufacturing-magazine-subscribers-business-mailing-list-2/ Worldwide demand for healthcare is set to make pharmaceutical manufacturing an estimated $840 billion dollar industry by the end of 2015. The influential leaders within this burgeoning industry, including company owners, C-level executives, R&D specialists, manufacturing center supervisors, operations coordinators, plant managers, QA/QC specialists, and other key decision-makers along the pharmaceutical supply line, must stay informed to meet demand and stay ahead of competitors. (more... ) --- - Published: 2015-08-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/making-big-data-personal-with-customization/ It sounds like a paradox: Big data deals with millions and even billions of data points, yet that huge volume of information translates into a more personal, customized experience for users. You’ve seen this customization in action; every time you type something into the Google search bar and see accurate predictive text seemingly finishing your thought for you, you’re watching big data at work. How does big data turn millions of data points from volumes of users into meaningful answers for an individual? (more... ) --- - Published: 2015-08-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/giving-your-email-marketing-a-modern-tech-makeover/ Email itself is an amazing technological achievement. The ability to communicate instantly with any number of customers has revolutionized marketing, but email hasn’t stayed static. As technology changes, so have email’s capabilities. Embracing mobile-first email, incorporating responsive email design, and customizing email via marketing automation are some of the ways you can bring your email campaigns into the future. (more... ) --- - Published: 2015-08-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/control-magazine-subscribers-business-mailing-list/ The researchers and designers in charge of developing, maintaining, and improving automated processes affect almost every aspect of industry. Whether they work with processing textiles, plastics, petroleum, food, metals, or more, these professionals are in the business of transformation. To do their work efficiently, they rely on the wealth of industry knowledge and information they get from Putman Media’s Control Magazine. The Control Magazine Subscribers Business Mailing List opens communication with the engineers, plant operations managers, researchers, and manufacturing business owners in charge of developing and streamlining these automated processes. (more... ) --- - Published: 2015-08-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/building-a-bulletproof-campaign-with-marketing-automation/ Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight them, though, you need to meet their fundamental expectations. What you do to give your customers what they need as well as what they want heads off complaints before they happen, making your campaigns winners not only at earning your customers’ business but retaining it over the long haul. (more... ) --- - Published: 2015-08-05 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/find-your-best-marketing-automation-vendor/ Not all marketing automation options are created equal. Finding the marketing automation vendor that matches your organization’s needs will let you make the most of everything MA has to offer. In this week’s infographic, discover how to run a self-assessment to find out what you want from your marketing automation system, find out how to use reviews to make the best choice, and learn why demos are so important. (more... ) --- - Published: 2015-07-13 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/5-reasons-b2b-companies-need-big-data/ Big data is no longer a novelty in countless scientific and technical fields; it’s an absolute necessity. That’s becoming equally true in marketing, and not only for analyzing huge volumes of consumer data in B2C applications. B2B industries become more responsive and agile when they incorporate big data analytics into their marketing strategies, allowing them to stay ahead of competitors in industry sectors that are narrow but deep. Here’s what big data means to B2B business owners. (more... ) --- - Published: 2015-07-13 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/fast-tracking-your-marketing-strategy-with-email/ Email isn’t just the fastest way to communicate with your audience. It’s also the quickest road to earning and tracking revenue in your marketing strategy. Cost-effective, quick to implement, and infinitely scalable, email is the cornerstone of online marketing for a reason. Here’s a closer look at how email has the power to deliver major returns on your investment and why it’s at the heart of a marketing automation program. (more... ) --- - Published: 2015-07-13 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/why-marketing-automation-matters/ Automation isn’t just for some companies; it’s for every business that wants scalable results and an accurate ROI on all their marketing efforts. In this week’s infographic, discover how marketing automation offers solutions for managing omni-channel marketing campaigns, lead generation, and providing the best in customer service. (more... ) --- - Published: 2015-07-13 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/reachbase-it-and-technology-professionals-mailing-list/ In this information-rich age, every workplace needs experts to upgrade and maintain the company’s technology. IT professionals, including CIOs, CTOs, technology consultants, engineers, and systems analysts, are in high demand across all sectors. The ReachBase IT and Technology Professionals Mailing List connects you to as many as 2. 2 million of these influential executives and managers. With more than 2. 1 million phone numbers and 1. 7 million email addresses, this ReachBase list includes thought leaders in IT across a wide spectrum of industries. (more... ) --- - Published: 2015-07-13 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/fueling-marketing-automation-with-content/ Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them throughout their buying journey, and that content has to be customized to appeal to them. But content without a purposeful strategy is just so many words; it has no value. To fuel your marketing automation strategy, you and your marketing team need to align that content in ways that make sense. Think of rocket boosters going off in stages to propel the craft into orbit, and you have a better idea of how carefully controlled content needs to be to achieve lift-off. (more... ) --- - Published: 2015-06-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-agile-is-your-data/ It’s impossible to overstate the impact big data has had on business. With it, companies have transformed how they handle everything from inventory to customer service. It isn’t enough, though, to access this information; if big data isn’t actionable and agile, it isn’t serving its purpose. (more... ) --- - Published: 2015-06-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/getting-your-moneys-worth-from-email-marketing/ With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the Direct Marketing Association, businesses can achieve ROIs of more than $45 for every dollar spent on email. Earning that kind of exceptional response to email only happens when businesses work with email marketing experts who can deliver on the medium's promise. To get full value from B2B email marketing, you need a marketing program that gives you successes you can quantify and reproduce for every campaign. (more... ) --- - Published: 2015-06-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/sourcemedia-mortgage-executives-database/ The mortgage market is a specialized field of banking and lending, and the professionals who work within it need knowledgeable sources of information. More than 107,000 of these specialists, including corporate mortgage managers, C-level executives, financial advisors, CPAs, and bankers, get that information from the industry journal subscriptions and event sign-ups that comprise the SourceMedia Mortgage Executives Database. More than 70 percent of the database is composed of senior management, making it a collection of the mortgage industry’s best and brightest. This subscriber-based list makes names, addresses, and email addresses for some of the country’s leading mortgage professionals available in highly selectable form. (more... ) --- - Published: 2015-06-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-automation-improves-customer-connections/ Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on an assembly line. Marketing messages should feel as natural and personalized as a one-on-one conversation with customers; with marketing automation software, you’re able to have that conversation with any number of leads at the same time. (more... ) --- - Published: 2015-06-22 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/testing-testing-email-elements-that-test-your-marketing-effectiveness/ Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this week’s infographic, you’ll find out about several key elements to test with your email marketing program. Learn what catches your audience’s eye, when they read their mail, and how much contact is enough to produce results. (more... ) --- - Published: 2015-06-03 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-mobile-first-is-changing-email-marketing/ We now read more emails on mobile devices than on desktops. Analysts argue about precisely when that crossover happened, but they agree that mobile-first design is a necessity. The mobile revolution isn’t new, but the speed of it is; according to Nielsen NV statistics, five years ago, only a third of email opens occurred on mobile devices, and today, only a third of them take place on desktops. What does mobile-first mean for email marketing, and how is your marketing strategy equipped to meet the needs of an essential yet rapidly evolving channel? (more... ) --- - Published: 2015-06-03 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/mcknights-long-term-care-subscribers-business-mailing-list/ With baby boomers retiring at a rate of more than 10,000 people a day, the need for long-term care solutions is projected to increase well into the next two decades. As members of a vitally necessary and growing career sector, long-term care providers must stay current on industry news. From facility owners and administrators to physicians, nurse practitioners, and shift supervisors, McKnight’s Long-Term Care News magazine keeps long-term care givers informed. Reach Marketing has made the McKnight’s Long-Term Care News Subscribers Business Mailing List available for B2B businesses that also contribute to this vital kind of care with services, supplies, and software. (more... ) --- - Published: 2015-06-03 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/3-ways-to-learn-more-with-less-effort/ Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your leads, but for other information, you’ll need their input directly. Asking people to go through too many steps to get to what they want can turn them away, but asking for too little doesn’t give your marketing automation system all the data it needs. Progressive profiling is the ideal solution, making it easy for leads to fill out forms for downloads, newsletters, and loyalty programs. (more... ) --- - Published: 2015-06-02 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/big-data-bigger-business/ Big businesses generate an even larger amount of information on their prospects and customers, but all too often, it’s isolated in filing cabinets and CRMs. That siloing of information limits growth; companies can’t readily scale up operations without losing some of that data unless they have a system that grows with them. Marketing automation software is giving businesses of every size and type the power to turn raw information into real knowledge and maintain outstanding customer service no matter how large they grow. (more... ) --- - Published: 2015-06-02 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/unlock-killer-email-creative-with-these-7-keys/ Getting your email to your audience doesn’t mean they’ll read it – unless you know how to make your message shine. You only have seconds to make a great impression with your mail, so make them count with our at-a-glance guide to killer email creative. Learn why IOU should become your three favorite letters, how mobile-first design changes your layout, and what you can do to build your brand in this week’s infographic. (more... ) --- - Published: 2015-05-20 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/5-marketing-kpis-that-big-data-measures/ How do you know when your marketing efforts are working and how well they’re performing? Unless your analytics can show you precisely how your marketing campaigns translate into revenue, you aren’t getting the whole story. With marketing automation and its number-crunching capabilities, you get a top-down view of some key performance indicators that only big data can reveal. (more... ) --- - Published: 2015-05-20 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/finding-your-star-leads/ Not all leads are created equal. Discovering which leads need nurturing and which are ready to play a starring role in your sales team’s monthly figures is critical to your revenue marketing strategy. Learn how much of a difference lead nurturing makes, how few leads are properly sales-qualified, and how many “touches” the typical B2B lead needs to make a buying decision (hint: It’s more than you think) in this week’s star-studded infographic. (more... ) --- - Published: 2015-05-20 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/how-marketing-automation-fuels-lead-generation/ Generating high-quality leads is one of the biggest challenges facing B2B companies. Without a regular and sufficient flow of qualified leads, the opportunity spigot dries up and revenues fall off pretty quickly. Marketing automation streamlines many marketing activities, but how does it fit into your marketing strategy specifically as a lead generation tool? Here’s a look at how automation connects you with new leads and links every aspect of your marketing strategy into a whole that’s greater than the sum of its parts. (more... ) --- - Published: 2015-05-19 - Modified: 2024-08-10 - URL: https://reachmarketing.com/blog/building-your-own-email-drip-program/ We’ve talked before about creating lead nurture programs with marketing automation and how important it is to treat every lead as valuable. Email marketing is an outstanding way to do that because it lets you speak directly to your audience. With the customization you get from automation, you’re able to connect with leads one on one, ideally establishing a dialogue that results in a sale. In the B2B sector, that conversation is a long one, sometimes lasting a year or more. (more... ) --- - Published: 2015-05-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/monetizing-content-marketing/ Read More on Direct Marketing's article, "Monetizing Content Marketing". Seven marketing professionals get together, including Reach Marketing's CEO Greg Grdodian, to discuss how content, especially when used with email and social, can lead to an increase in conversions. --- - Published: 2015-05-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/pharmaceutical-manufacturing-magazine-subscribers-business-mailing-list/ Pharmaceutical spending in the U. S. is projected to top $330 billion in 2015. Worldwide, a burgeoning population is set to drive pharmaceutical demand even higher, making it an estimated $840 billion dollar industry by year’s end. The leaders of this growing industry, including C-level executives, research and development coordinators, operations supervisors, plant managers, QA/QC managers, and other influential decision-makers within the pharmaceutical production sector, need to be well informed to keep pace. (more... ) --- - Published: 2015-05-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-steps-to-high-performance-data/ Data science underlies so many aspects of modern marketing that it’s hard to overestimate its impact. From the basics of list hygiene to your most sophisticated content-rich lead nurturing strategy, information management is crucial to your marketing success. It isn't enough to amass data; you also need to make it accessible and actionable. A marketing automation system takes the effort out of making big data useful, but software alone is only part of the story. You also need to know how to use it – or hire experts to do it for you. (more... ) --- - Published: 2015-05-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-making-the-most-of-autoresponders/ Autoresponders, those email service provider tools that send out a quick message triggered by a specific action, are a valuable but frequently overlooked marketing tool. An estimated 40 percent of B2B companies don’t use autoresponse emails as part of their email marketing strategy, and that’s a mistake. Without these messages, businesses miss out on a chance to verify a prospect’s data, ask for more information, offer better customer service, and build trust with a simple automated system. Adding autoresponse messages is one of the easiest ways to improve the effectiveness of your email marketing, and here’s how that happens. (more... ) --- - Published: 2015-05-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/transforming-marketing-from-cost-center-to-revenue-driver/ Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not with exactitude, but with enough precision to steer an organization’s strategy towards its most profitable marketing activities and to avoid those without much payoff. Because the revenue impact of marketing is now intelligible, companies are less willing to put money into marketing’s black box and hope sales happen. Increasingly, the marketing department is expected to perform as a revenue generator, not a cost center. (more... ) --- - Published: 2015-05-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/spring-for-content-marketing/ Want to get people to listen? Tell them what they’re interested in hearing. Content marketing taps into the reasons your prospective customers seek out information and positions you as the source of that knowledge. Cost-effective, sustainable, and highly measurable thanks to automation tools, content marketing is one of the most efficient ways to drive revenue while giving your audience what they want most – knowledge. Discover more about how content marketing can satisfy potential customers while improving brand awareness and dramatically improving your SEO in this week’s infographic. (more... ) --- - Published: 2015-04-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-construction-professionals/ Whether they work directly on-site or from an executive office, construction professionals share one common trait: they're practical thinkers. To market effectively to people in the construction industry, B2B companies must drop many of their conventional marketing strategies and go with a more streamlined, straightforward approach. Features over Benefits In many fields, marketers focus on benefits, the value a service or product has to potential customers, over features. For construction professionals, emphasizing features over benefits works well with their concrete, practical outlook. While you don't want to eliminate all focus on how your offer will benefit the reader, benefits should take a back seat to highlighting features. Construction professionals trust a feature-oriented approach over a benefit-laden sales message. (more... ) --- - Published: 2015-04-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-big-data-isnt-always-smart-data/ The process of collecting and analyzing big data is more than smart; it's nothing short of brilliant. Yet without the ability to interpret and take action on that wealth of information, it's about as relevant to your marketing efforts as records of snowfall in the Andes in the 1920s. Smart data, like smart people, can be quickly responsive. It lets you course-correct to keep pace with your audience, nurturing the relationships you're building with your prospects and guiding them to buying decisions. With it, you see the bigger trends and reasons underlying your prospects' decisions, not just the results of those choices. (more... ) --- - Published: 2015-04-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/whats-your-email-eq/ A person's intelligence quotient, or IQ, can help with understanding complex math problems or making the right decisions on a standardized test. Psychologists are now just as interested in EQ, or emotional intelligence quotient, to discover how people understand how to navigate social situations such as business meetings, collaborative work, parties – and yes, marketing interactions. People with a high EQ experience empathy, are sensitive to others' social cues, and are great motivators. (more... ) --- - Published: 2015-04-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/guiding-the-buyers-journeys-with-marketing-automation/ Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience has you. You may not literally be present for every marketing decision, but with a properly designed marketing workflow that guides your buyers at pivotal points throughout their journey, you have an active role in the process. You're steering the course of events without constantly telling your buyers what to do and where to go. (more... ) --- - Published: 2015-04-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/growing-your-social-media-garden/ Every company knows social media is valuable, but how do you keep your social media strategy garden-fresh? How important is it to your overall marketing plan? How much of a difference does it make to your bottom line? In this week’s infographic, you’ll learn why everything’s coming up roses for B2B companies that make full use of social media as part of their content creation and distribution plans. Discover how Twitter can double your traffic, how your audience perceives your social media presence, and why it’s just as important for B2B to focus on social media as it is for B2C companies. (more... ) --- - Published: 2015-04-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/major-league-b2b-marketing-stats/ What makes a B2B marketing strategy successful isn’t always the same as what works in the B2C marketplace. To move up to the big leagues, B2B companies need to take a systematic approach to lead generation, lead nurturing, and content – a systematic approach that’s a perfect fit with marketing automation. In this week’s infographic, learn more about your best lead gen tools, your top revenue generator, and your most important goal with SEO with some vital statistics about B2B marketing. (more... ) --- - Published: 2015-04-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-ways-big-data-improves-customer-experience/ The value of big data to marketing analytics is clear. With it, you can monitor every aspect of your marketing and gain insight into correlations only big data could reveal. What does big data mean for your customers, though, and how can it enhance their experience with you? It's no secret that satisfied customers are repeat customers, and big data can help make it happen. (more... ) --- - Published: 2015-04-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-5-email-types-that-define-your-marketing-automation-strategy/ Marketing automation is vastly more powerful than conventional email service providers' tools because it elevates your email marketing efforts from simple logistics to a broader, top-down view. With it, you develop a strategic approach toward email marketing that produces consistent results. Each email you send should serve a larger strategic purpose; to reach that point, you need an understanding of these email types and how to deploy them. (more... ) --- - Published: 2015-04-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/accounting-today-magazine-subscribers-business-list/ From personal finance to managing corporate funds, accountants serve a vital role across a wide range of industries. Financial planners, CPAs, CFOs, finance consultants, tax professionals, and other wealth management experts subscribe to Accounting Today magazine to stay current in the world of accounting. Nearly 250,000 accountants and accounting executives read SourceMedia's Accounting Today in digital or print media, making this list one of the largest and most complete in the industry. (more... ) --- - Published: 2015-04-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-content-mistakes-and-how-marketing-automation-can-help/ Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and nibbling from that review site as they form their initial impressions. Content is a major force for shepherding prospects through the buyer’s journey and readying leads for the sales team. Think of content as the fuel that powers the marketing automation engine. But having the right content is just a start. (more... ) --- - Published: 2015-04-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-sme/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SME, an organization dedicated to the advancement of manufacturing and preparing the current and future workforce, has selected Reach Marketing as its list management firm. SME helps manufacturing professionals find further education and training via digital and print publications, trade shows, and conferences. SME’s database is 100 percent response-generated and includes buyers and inquiries of SME products and events—magazine and eNewsletter subscribers, seminar and trade show attendees and mail-order buyers. The updated SME Masterfile contains 949,840 postal addresses, 255,476 email addresses and 756,391 phone numbers. Greg Grdodian, CEO of Reach Marketing, said, "SME is the voice of manufacturers and we are honored to manage their database in the marketplace. We have a proven track record managing high-value lists in manufacturing and engineering sectors, and the SME Masterfile represents another great partnership that we are excited to begin. " SME offers a diverse array of publications for manufacturing professionals in multiple fields. The organization's flagship magazine, Manufacturing Engineering, is available in both print and digital formats. SME’s weekly enewsletter, Advanced Manufacturing Now, features the most relevant news of the day across the entire advanced manufacturing spectrum, with a special focus on critical parts making and manufacturing technologies for the aerospace and defense, motorized vehicles, medical and energy industries. In addition to a suite of publications, SME also offers events and trade shows, training opportunities and education to a global audience. With Canadian and international lists as well as a wide range of U. S. audience selections, the SME Masterfile includes leaders in manufacturing industries around the world. About Reach Marketing Reach Marketing is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. --- - Published: 2015-03-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/applying-the-four-vs-of-big-data-to-your-marketing-strategy/ Big data's applications in marketing are readily apparent. From straightforward tasks such as tracking customer transactions to more sophisticated processes like assembling a coherent customer profile from information spread across multiple platforms, big data's changing how modern marketing looks. To get a better understanding of how data science works and see how you can harness its power, let's look at what industry analysts use to define big data. (more... ) --- - Published: 2015-03-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/choosing-a-marketing-automation-vendor/ During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing on a regular basis. Many have come into existence within the past few years. (more... ) --- - Published: 2015-03-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-testing-testing-is-your-email-marketing-on/ How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly to higher open and click-through rates. Discover how much of a difference split-variable testing can make to your email campaign’s success and explore some testing possibilities in our latest infographic. (more... ) --- - Published: 2015-03-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-handle-unsubscribers/ Your data's pristine. You've selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email list will still click that Unsubscribe link. Here's how you and your marketing automation system can benefit even from prospects who are on their way out the door. (more... ) --- - Published: 2015-03-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/roads-bridges-subscriber-business-mailing-list/ With more than 4 million miles of road in the U. S. , according to the National Bureau of Transportation, the people who design, build and maintain those roads play a vital role in keeping the country moving. Infrastructure maintenance is one of the most important issues federal, state and local government offices face. Subscribers to Roads & Bridges magazine are some of the most knowledgeable professionals in the industry. They include transportation engineers, civil engineers, city planners, crew managers, equipment buyers, contractors and other influential decision-makers. (more... ) --- - Published: 2015-03-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/quality-data-the-care-and-feeding-of-a-marketing-automation-system/ Programmers and software engineers have a great way of summing up the importance of clean, usable data: "Garbage in, garbage out," or GIGO. Put poor data into a system, and your results might not be accurate; feed it quality data, and you get outstanding results. Here's some tips for getting the most of your marketing automation by feeding the system better data. (more... ) --- - Published: 2015-03-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-small-data-has-a-big-impact/ Everyone's talking about big data, including us, and with good reason. Big data has the power to transform marketing in ways that nothing else has since the advent of the Internet. It's essential to understanding larger trends and spotting relationships that otherwise wouldn't be visible. With it, you're able to pinpoint your best customers and find more leads just like them. Before you can use big data effectively, though, you need to know more about small data. (more... ) --- - Published: 2015-03-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/smarter-email-marketing-with-behavioral-targeting/ As important as it is to understand who your customers are, it's even more useful to know how they behave. By knowing how your customers and prospects interact with your email, a marketing automation team can help you pinpoint what drives buying decisions and find more audience members who want what you have to offer. With behavioral targeting, you also gain predictive insight into what your prospects will do in the future. (more... ) --- - Published: 2015-03-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/printing-impressions-magazine-subscribers-list/ The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail and any industry that relies on printed words or images to communicate. Printing Impressions magazine serves the needs of these businesses with insightful commentary on issues that affect the print world. With more than 52,000 names and mailing addresses, the Printing Impressions Magazine Subscribers List offers access to a select group of highly influential professionals in the printing industry. (more... ) --- - Published: 2015-03-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/in-the-know-about-seo/ Search engine optimization has gone mainstream, but not all SEO efforts pay off. To see if your SEO is performing up to par, take a look at these key SEO facts and figures. Learn what the surprising second biggest search engine is, how much it matters to be the top listing on Google's first page of results, and why you need to keep up with your blog. (more... ) --- - Published: 2015-03-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/engineering-strategy-news-subscriber-list/ With the Engineering Strategy News list, you connect with the people who keep industry running – engineers. Subscribers to this monthly newsletter include established engineers and the up-and-coming leaders who will make up the next generation of influencers. Electrical, environmental, petrochemical, civil and software engineering specialists stay current with Engineering Strategy News; with this list, you're able to keep up with them too. (more... ) --- - Published: 2015-03-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/where-data-and-content-intersect/ Big data gives marketing analysts tremendous predictive power, letting them assess prospects' behavior with ever greater precision and transforming millions or even billions of data points into a single coherent picture. The bigger the data, the more reliable its predictions, so large-scale information collection and analysis is a major industry focus for marketers now. (more... ) --- - Published: 2015-03-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/one-weird-tip-creating-compelling-email-subject-lines-without-tricking-your-readers/ If you've ever wondered what that "one weird tip" is, you aren't alone. Those little ads for anything from financial planning to tooth whitening to weight loss have been phenomenally successful at attracting clicks. They've also become a victim of their own success because they rarely have the content to back up their promises, but that doesn't mean the ads themselves don't have plenty to teach. Businesses can still learn some important takeaways from these ads, especially for email marketing subject lines. (more... ) --- - Published: 2015-03-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-size-matters-in-website-design/ Like the smartphones and tablets people use to view them, websites, email and landing pages need to be lightweight to perform well. Mobile-first design fits how your audience does business, and websites that incorporate it enjoy increased sales. Boost audience engagement, cut the fluff and get your digital content into shape with this infographic that details how much size matters. (more... ) --- - Published: 2015-03-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/enabling-the-buyers-journey/ How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing teams face. To understand how prospects become leads and opportunities, we describe the buyer's journey. Like Odysseus making his way back to Penelope or Frodo trekking to Mordor, the epic journey unfolds over time and has many pivot points throughout it. Buyers' journeys are likewise full of precipitating events, careful decisions and occasionally gut instincts. (more... ) --- - Published: 2015-03-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/go-big-or-go-home/ Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers' needs, and that's still true today. The difference in modern marketing is the sheer volume of data available. Digital marketing in particular is turning a trickle of information into a torrent of data. (more... ) --- - Published: 2015-03-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-mobile-first-design-is-changing-email-marketing/ Knowing where your audience opens your emails has become almost as important as knowing how they respond to it. More than 66 percent of your audience now reads email on a mobile device, according to consumer device preference reports. That figure could be as high as 80 percent, depending on your business and how your customers interact with you. Given these figures, it's no surprise that smart email marketers are embracing the mobile-first mindset. With the mobile revolution have come key changes to how email marketers do business. (more... ) --- - Published: 2015-03-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-personal-with-customer-personas/ Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas help you anticipate what your buyers want and predict what future customers might expect of you. Personas are fictional, but the people they represent are real – and the closer your fiction is to reality, the more accurately you can serve your clientele and find promising leads. (more... ) --- - Published: 2015-03-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-personalizing-your-marketing-message/ Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals to specific audience segments, personalized email and targeted campaigns put you in touch with the people who comprise your data. When you customize, you let your prospects know that you’re working as a team to find solutions for their pain points. This week’s infographic shows you why getting to know the people who make up your audience matters for marketers. (more... ) --- - Published: 2015-03-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/information-management-subscribers-list/ For professionals in information and technology sectors, the only constant is change. They need to stay up to date, and Information Management magazine keeps them current. With the Information Management Magazine Subscribers Mailing List, Reach Marketing connects you with more than 216,000 of technology-based industry leaders. (more... ) --- - Published: 2015-02-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-video-games-teach-about-marketing/ Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from an alien landscape to the position of the player’s character in this virtual space needed to incorporate massive amounts of streaming data. Technology grew to meet the increasing demand for sophisticated graphics, responsive game-play, intuitive user interfaces and well-designed characters. (more... ) --- - Published: 2015-02-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/attribution-which-of-your-marketing-programs-are-driving-revenues/ Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables us to move ever closer to this ideal with a feature known as attribution. It does this by fusing two sets of trackable data; marketing interactions and revenues. (more... ) --- - Published: 2015-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/emerald-expositions-brings-additional-tradeshow-attendee-lists-to-market/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Emerald Expositions, the leading owner and operator of b2b and consumer tradeshows in the U. S. , has added new-to-market trade show attendees to its database resulting from the acquisition of GLM (George Little Management). The addition of these trade show attendees brings Emerald Expositions’ Masterfile to 3,122,996 postal addresses, 1,596,566 phone numbers and 869,772 email addresses. This expanded data is now available to the marketing community for the first time ever. The addition of these new-to-market names gives three of Emerald Expositions’ databases more purchasing power than any other lists of their kind. Emerald Expositions’ Retail Database, with 646,414 postal addresses, 449,458 phone numbers and 182,799 email addresses, is the most comprehensive in this industry sector, offering access to key decision-makers across virtually every retail store type. The company’s Design Database, with 759,737 postal addresses, 395,829 phone numbers and 185,953 email addresses, includes key influencers and specifiers in the architectural and interior design communities involved in hospitality, workplace, healthcare, education, retail and residential projects. The third is the Photography Database with 493,657 postal addresses, 274,971 phone numbers and 267,407 email addresses of professional photographers and videographers. Business professionals attend Emerald Expositions trade shows from ten diversified end-markets, including general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military. The new GLM trade shows that have joined the Emerald Expositions database include Surf Expo, the International Contemporary Furniture Fair, the Internet Retailer Conference and Exhibition, NY NOW, Surtex, and the National Stationery Show. CEO of Reach Marketing Greg Grdodian welcomed the new additions to the Emerald Expositions database. “Being able to provide new-to-market postal and email addresses is always exciting, he said. Establishing contact with a new-to-market list gives business owners and marketers a chance to form that all-important first impression with an entirely new audience. ” About Reach Marketing Reach Marketing (https://reachmarketing. com ) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. --- - Published: 2015-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-ruin-relationships-with-email/ Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren't yet ready for your sales team, adapt to shifting markets, segment your audience, supply steady streams of content and use A/B testing regularly to stay relevant to your prospective customers. Marketing automation eliminates most of this work for you by turning complex campaign creation and organization tasks into a few clicks, but you have another option: driving away your leads. (more... ) --- - Published: 2015-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-education-professionals/ Teachers invest more than time in education; they also invest their money. In 2013, teachers in grades K-12 spent an estimated $1. 6 billion in classroom tools, according to research from the National School Supply and Equipment Association. Offers of sporting goods, art supplies, classroom materials, educational models, software and academic apps will find a receptive audience among teachers and school administrators. (more... ) --- - Published: 2015-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-5-impressive-stats-about-marketing-automation/ Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content and a delivery system that reaches the right audience at the right time is a winning strategy, and marketing automation manages it with a few clicks. Find out more about how much of a difference automation is making to the early adopters who have tried it with these five impressive stats about what might be the biggest thing to hit digital marketing since email. (more... ) --- > 13 Most Common B2B Content Marketing Tactics for 2021.social media, website articles, blogs, videos, case studies, seo, ppc, inforgraphics. - Published: 2015-02-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/13-most-common-b2b-content-marketing-tactics-2021/ According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it's important to include more content in their marketing mix but find it a challenge to produce a constant stream of relevant content. In today's infographic, find out what the most common tactics are that B2B marketers are using for their content marketing. (more... ) --- - Published: 2015-02-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/using-marketing-automation-to-scale-your-business/ Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, and marketing processes did not scale with your business. (more... ) --- - Published: 2015-02-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/focus-advertising-age-masterfile/ With the Advertising Age Masterfile, you will gain access to some of the most influential and creative people in business today. Advertising executives, marketing professionals, digital content specialists and media directors have trusted Ad Age and its companion mastheads for nearly a century, and this database includes more than 430,000 of these media moguls. (more... ) --- - Published: 2015-02-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/big-data-bigger-lead-generation/ By definition, big data is big. Under-powered analytical tools from five or six years ago can't crunch the numbers and deliver the in-depth analytics you need to develop customer profiles and create custom content. Where that shortfall really shows is with lead generation. Modern lead gen depends on marketing that makes full use of data to nurture leads and qualify them for sales. Here's a look at how big data – and the marketing automation software that uses it – fit with your lead generation strategy to build revenue. (more... ) --- - Published: 2015-02-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/unlocking-gated-contents-potential-with-email/ If your email marketing strategy is on track, you're already giving your audience a steady stream of compelling content in your email and newsletters. If you're really stepping it up, you've also added gated content to the mix. Like anything valuable, you aren't giving away this content for free; you're charging admission in the form of data. When interested visitors buy into your gated content with their information, make the most of it and watch your lead generation numbers soar. (more... ) --- - Published: 2015-02-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/is-marketing-automation-crossing-the-chasm/ Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for a particular segment, or does it have broad appeal and long term value? Think of the Segway. After it was introduced in 2001, Steve Jobs predicted that it would have as great an impact as the personal computer and the production was geared to turn out 500,000 units a year, but the actual sales for the first seven years was under 30,000 units. (more... ) --- - Published: 2015-02-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/busting-big-data-myths/ Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses valuable insights into everything from who their customers truly are to how these customers make their most important buying decisions. Because the technology that supports big data is relatively new, not everyone's up to date on what it can do. Learn the facts about big data and how it can transform your marketing strategy. (more... ) --- - Published: 2015-02-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/6-reasons-you-need-email-marketing-software/ Most companies use email marketing to connect with their customers, yet few know how to maximize their time invested. Marketing strategies that use a free email service provider instead of dedicated email management systems that are integrated into a marketing automation system are missing out on some of email's best benefits. (more... ) --- - Published: 2015-02-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/focus-sc-magazine-subscribers-mailing-list/ Security technology-based careers are booming and part of that burgeoning growth comes from technology used in the workplace. As mobile devices and Big Data become increasingly central to how businesses run, the need for better security grows too. (more... ) --- - Published: 2015-02-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-the-full-impact-of-email-marketing/ It’s no secret that email marketing is one of the most versatile and cost-effective channels to connect with your audience, but are you maximizing its impact with other elements of your marketing strategy? (more... ) --- - Published: 2015-02-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-makes-sense/ Why Marketing Automation Makes Sense Running a successful demand generation or lead management process requires that B2B marketers give individual responses to every prospect throughout the buying process. Because of the large volume of many marketing campaigns, it is not practical to identify every sign of buyer interest and respond to each of them manually. If you want to target your customers and prospects with the right information at the right time, you need a marketing automation software platform to customize your content and time your marketing communications. (more... ) --- - Published: 2015-02-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/caveats-to-market-share-and-retention-data/ I've used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector. However, before readers draw too many conclusions, a few caveats about the data are in order. First, Datanyze tracks over 18 million sites, which seems like a big enough number. But keep in mind, there are nearly 900 million websites. So even the Datanyze Universe represents just a small fraction of total active sites. Nonetheless, I believe the 18 million covers an overwhelming portion of total commercial websites that would have the budget to invest in marketing automation. (more... ) --- - Published: 2015-02-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/seven-signs-you-may-be-ready-for-marketing-automation/ If you’re a marketer, you probably spend your days on some of the following; sending email campaigns, creating landing pages, writing content, posting on social media, updating your website, generating leads, sending leads to salespeople, responding to your boss about which campaigns are working best... and on and on and on. For many marketers, the day is spent trying to juggle each of these in turn. If this sounds familiar, it might be time to consider a system that can do a lot of the work for you. (more... ) --- - Published: 2015-02-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-big-data-creates-customer-portraits/ In the 1870s, a handful of painters rocked the art world with a strikingly new technique for capturing their subjects. Instead of painting every detail, these artists used blocks of brilliant color that combined to create a beautiful impression of a moment in time. The Impressionists revolutionized art by proving that a whole picture's more than just details. (more... ) --- - Published: 2015-02-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/writing-irresistible-email-subject-lines/ When readers see your email, they typically decide in under three seconds whether they'll open it now, save it for later or delete it unopened. With so little time to grab your audience's attention, it's vital to get it right. If they don't feel compelled to open your email, your recipients never see your engaging content or your irresistible call to action. Find out what drives people to open and what can lead to a quick deletion. (more... ) --- - Published: 2015-02-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/crafting-your-content/ Whether your content is an information-rich library of white papers or a chatty blog that expresses your organization’s personality, generating and publishing great content quickly can be a challenge. It isn’t enough to have something to say. (more... ) --- - Published: 2015-01-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/effective-b2b-lead-generation-tactics/ Marketing requires proper attention in every business. Advertising is key when developing a solid client base regardless of your brand and business. Internet marketing means many brands appear online and offline. Some businesses stick to traditional marketing strategies such as print ads, broadcasts and referrals while others have shifted to digital marketing. Others seek to strike a balance between traditional and digital marketing strategies. It is vital to assess the impact of B2B lead generation, regardless of the marketing channels you’re using. For any business to grow, it needs more clients. Effective lead generation tactics translate directly into more clients, which gives you room to grow. Digital marketing ignores physical boundaries and takes your brand to a global audience. By contrast, traditional marketing techniques target a focused audience in a specific region. Brand knowledge is therefore restricted to particular people living in a certain geographical region. (more... ) --- - Published: 2015-01-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/focus-how-to-reach-business-professionals/ With close to 73 million postal addresses and 35 million emails, the ReachBase Business Masterfile is the epitome of big data. As the largest database in the industry, it gives marketers access to a vast range of professionals, from STEM fields to C-level executives, management to manufacturing, healthcare to hospitality. (more... ) --- - Published: 2015-01-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/datas-influence-on-content-and-decision-making/ Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and distributed? Big data has the answers. Data and content are more closely connected than you might think: with data analysis from marketing automation software, content creators can decide what every segment of their audience wants and deliver it to them more efficiently than ever. Take a look at how data and content intersect and why you need to nurture them both in the coming year. (more... ) --- - Published: 2015-01-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/big-data-and-security-avoiding-the-big-hack/ Some of the largest and most respected companies in the world have become the victims of hacking and service denial attacks. Before Sony was in hackers' cross-hairs, Target was under assault, and hackers stole personal information belonging to thousands of customers. These high-profile incidents make potential clients understandably edgy about sharing their information freely, yet big data applications such as marketing automation software rely on steady streams of information. Here's how to protect your data and keep your information from winding up in the wrong hands. (more... ) --- - Published: 2015-01-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-language-of-email-marketing/ With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to decipher for anyone who isn't an email marketing specialist. Learn some of the terms your marketing team might use and gain insight into why email's a core part of any B2B marketing strategy. (more... ) --- - Published: 2015-01-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/testing-your-best-marketing-ideas/ Your customers have clear preferences, but they don't always tell you about them. To discover those preferences, you need to test. Everything from email subject lines to the phrasing on your landing pages affects how your leads react; testing lets you find out which version your audience prefers. With marketing automation, testing is built in from the ground up, allowing you to focus on your content while the system handles the administration of testing and streamlines the process. (more... ) --- - Published: 2015-01-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing_automation_automated/ You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing automation does not do justice to the software it’s named for. Tracking visitors, sending emails, scoring leads, creating workflows, generating sales alerts... all of these automation features are critically important. But the real value behind marketing automation software lies in its ability to reach and engage with more prospects and to covert these prospects into leads, sales opportunities and customers. These benefits extend well beyond automation. (more... ) --- - Published: 2015-01-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/focus-financial-planning-subscribers-list/ Leaders in business and personal finance have trusted Financial Planning magazine since its creation in 1970. Financial consultants, CPAs and investment advisors get the knowledge they need to manage their clients' wealth from this highly respected magazine. (more... ) --- - Published: 2015-01-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/infographic-10-interesting-stats-about-email-marketing/ Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference it makes in leads’ buying decisions. Here are some facts and figures about email that illustrate how much email marketing means in today’s tech-savvy economy. (more... ) --- - Published: 2015-01-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/big-data-whats-hot-whats-hype-for-2015/ While everyone from astrophysicists to molecular biologists are excited about what big data means for their area of research, you don't have to be a scientist to appreciate what it can do. Big data – or more accurately, the ability to crunch truly huge numbers and derive unprecedented levels of meaning from the torrents of information your software system takes in – also applies to marketing. With it, every element of customer behavior becomes a data point that can then be analyzed to spot trends that would have been invisible to analytical tools just a few years ago. (more... ) --- - Published: 2015-01-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-marketing-trends-and-traps-in-2015/ Email marketing remains one of the best ways to reach a large and targeted audience at a low cost. Although that's great news for legitimate B2B businesses, the proliferation of email has also opened the door to ineffective or unscrupulous tactics that have changed the way prospects respond to email. When the average American worker gets more than 100 emails a day, it's no wonder most of them are diligent about filtering. In 2015, the strongest email marketing strategies distance themselves from ″spray and pray″ emailing and embrace content-rich, contextual email that hands more control to readers. (more... ) --- - Published: 2015-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/beyond-email-ab-testing-goes-big/ Testing versions of your latest marketing email with a small sample to find out which version draws the most positive response is a time-honored practice. Testing your email's subject line, graphics, calls to action and other elements gives your marketing team valuable data for future campaigns and helps you refine your strategy for marketing to each audience segment. As important as email testing is, it's only part of the bigger picture. (more... ) --- - Published: 2015-01-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-corporate-executives/ Business owners, leaders and C-level executives hold tremendous influence over their organizations' decisions. In many cases, they are the final arbiters of spending choices, so reaching them with persuasive offers is critical. Three Key Factors in CEOs' Decision-Making When deciding whether to act, executives respond best to offers that answer one or more of these three questions: How will it save time? How will it earn money? How will it reduce risk? Demonstrate Economic Value Time is something executives never feel they have enough of, so time- and labor-saving offers are powerfully persuasive. All businesses seek to increase profits, so predicating your offer on how you can help make that happen can also motivate CEOs. As captains of their corporate ships, executives must also be on the lookout for problems, so avoiding risk is a key concern, especially for those in industries that are typically risk-averse and conservative. Note that one common motivator is not in that list: saving money. Executives get hundreds of emails a week with offers, many of which promise savings. Those messages may influence CFOs in charge of budgets, but they tend to get lost in the crowd when speaking to the people behind the big desk. Appeal to Their Success Whether it's a small start-up or a Fortune 500 firm, the people who make it run are justifiably proud of its success. They're invested in their business and may even identify with it personally, so approach business owners and company presidents with that in mind. Appeals to luxury, convenience or innovation mean more than offers that promise economy. Most executives want the best, not necessarily the cheapest, for themselves and their organization. Finding and Connecting with Corporate Executives The success of an organization rides on their staying informed, so executives actively pursue more knowledge. They attend conferences and webinars and subscribe to industry journals to get an edge over their competition. C-Level lists including ReachBase Corporate Management, Corporate Strategy News Newsletter List, Putman Media Corporate Management and SourceMedia C-Level Executives put these ultimate decision-makers within reach. Corporate executives get bombarded with sales emails, but by acknowledging their previous success and offering to deliver more by saving them time, money or risk, yours is the offer that can make an impact. For more C-Level lists, please visit: Reach Corporate Management. © Reach Marketing LLC - 2015 All Rights Reserved. --- - Published: 2014-12-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-winning-at-content-marketing/ Having a content strategy isn't the same as having a successful content strategy. Almost every B2B and B2C business offers some kind of content to its prospects, but not all of them are seeing a worthwhile return on their investments. Whether you take time away from other work to write your content yourself, hire an independent contractor as your content creator or entrust your content strategy to a full-service marketing firm, content costs. Here's how to get your money's worth. Hire by Talent, not Price People are better readers than they are writers; when they visit your site, they spot the problems immediately. When they see them, they bounce. Every misspelling, misuse and mistake undermines your site's authority, and that's crushing to your SEO strategy. To speak with authority, you have to speak clearly. As in any industry, you can always find cheaper work, but the poor quality shows. You'll pay more for a writer whose native language is English, but the extra investment pays off by making you more trustworthy to your readers. A content writer who gives your brand a clear, recognizable voice is a bargain. (more... ) --- - Published: 2014-11-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-accounting-professionals/ Accounting professionals have great influence over their clients' budgets, and they keep a close eye on their own buying decisions as well. Independent CPAs, CFOs and other professionals with an accounting background typically have significant discretionary income, but they're rarely spendthrifts; they need cogent reasons to buy and plenty of information before they make their decisions. Be Precise Accountants are generally detail-oriented by nature, and their work hones that innate skill to a fine point. They're precise when recording numbers in the general ledger and when looking up the finer points of tax law, and they seek the same kind of precision in the copy that guides their buying decisions. Quantify features and benefits whenever possible, and make key details about your product easily accessible. Demonstrate Economic Value Although they work with finances on a daily basis, accountants aren't averse to spending, and they're quite familiar with the concept of false economy. They look for a good price but not necessarily the lowest one; fair value for a worthwhile product is more important to them than drastic discounts. If you have them available, testimonials that include specific figures for how your product or service has performed for others are a strong motivator and a proof of value. Make it Convenient Accounting professionals tend to appreciate organization and respond well to copy that's straightforward. By making your calls to action easy to answer, you increase the chances that busy accounting pros will respond right away. Cluttered forms, hidden click-through buttons and hyperbolic sales language that obscures factual details are likely to be viewed as spam. Instead, keep each campaign tightly focused, prioritizing convenience and directness over fluff in your copy and graphics. Approach Affluent Markets During economic downturns, CPAs and financial advisors have job security as their clients seek to protect their wealth. When financial forecasts are rosy, they enjoy business from newly affluent clients. While the general unemployment rate remains above 5 percent, it's as low as 2 percent for personnel in financial services. Because the mean salary for accounting professionals is just north of $108,000 annually, many have discretionary income and are receptive to approaches that focus on quality and luxury. Finding and Connecting with Accounting Professionals Accountants receive scores of offers every week, so personalization and customization are essential to standing out from the crowd. High-value, focused response lists, including those from the SourceMedia Accounting Professionals Database, are an excellent way to reach accountants and advisors. With a database composed of subscribers to magazines such as Accounting Today, Practical Accountant and TaxPro Today, these lists are a direct connection to CPAs and other accounting professionals in the industry. These lists and other such as ReachBase Accounting Professionals and The Progressive Accountant are responsive to offers for continuing education, business travel, insurance, business services, subscriptions, training, hardware/software, office supplies, corporate gifts, educational webcasts, mobile plans and apps, and more. © Reach Marketing LLC - 2014 All Rights Reserved. --- - Published: 2014-11-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/good-retargeting-habits/ Retargeting is a relatively new development in the marketing industry, but it's revolutionizing how companies do business online. Even a new science still has certain protocols and best practices, so when you develop your retargeting campaign, keep these concepts in mind. Cap Frequency If you've ever watched a football game that ran the same ad six times before the end of the first quarter, you know how irritating a constant barrage of the same message can be. The last thing you want to do is exasperate your potential customers, so make sure they're getting the message at the right time and place. Marketing automation software helps coordinate a complex campaign and ensure you aren't over-serving, especially if you plan on retargeting across multiple channels. You want them to know where to find you, not see you lurking around every corner of the Internet as they browse. (more... ) --- - Published: 2014-10-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-technology-professionals/ Whether it's software solutions, data management or hardware, technology is a burgeoning industry that shows no signs of slowing its growth. Technology professionals are early adopters of new products and services, and many of them are highly influential within their organizations when it comes to making buying decisions. To reach these key decision-makers and connect with technology professionals, appeal to logic and demonstrate your own authority within your industry. (more... ) --- - Published: 2014-10-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-marketing-automation-is-and-what-it-isnt/ The old method of marketing has become obsolete. With the advent of the Internet, customer interactions and buy signals are sent to you at the speed of light. This has necessitated an autonomous marketing system that can respond in real time. Marketing Automation is the ability to integrate all your marketing programs and channels into one global software platform that stores and interprets buying signals, then automatically deploys multiple channel strategies to produce the most profitable and cost effective outcomes possible. (more... ) --- - Published: 2014-10-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-tips-for-renting-a-third-party-list-for-your-webinar/ Webinars consistently rank among the most popular offerings, but how do you get the word out to as many potential participants as possible? Welcoming the prospects on lists you've built is a given, but renting third-party lists can dramatically increase your reach and bring in a whole new audience. Follow these tips to maximize the impact of your webinar list rental. (more... ) --- - Published: 2014-09-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/tips-and-tricks-for-triggered-email/ A single email message can be powerful, but additional messages that go out in response to actions your prospect takes are even more effective at eliciting a response. Triggered email only goes out when an event makes it happen. You might send triggered emails to remind a prospective customer about items left in a shopping cart and never checked out or to make contact again after a set length of time without getting in touch. To make the most of triggered email, keep these guidelines in mind and tailor your triggers to events that are relevant to your clientele. Personalize Personalized emails always have more of an impact than generic messages, and that's true for triggered email too. Birthday coupons are a classic example of personalizing triggered messages, but they're far from your only option. Changes to a prospect's status on preference pages can be useful triggers; someone who changes "Miss" to "Mrs. " or updates an address with a new ZIP code presents a new opportunity for triggered email. Create a Connection Whenever possible, tie the triggered mail both to the event that triggered it and to a customer's current needs. Take a look again at the shopping cart a prospect filled but didn't buy. That abandoned shopping cart may contain items that are no longer in stock, triggering an email message that reminds potential buyers that while they're too late on this model, these similar items are still in stock. Use Multiple Data Sources Data enhancement is critical to maximizing the utility of triggered emails. With a more complete customer profile, you're able to choose from a wider range of possible triggers and find which ones bring the highest response rates. If all you know is your recipient's place of business, you have relatively few options; add in key characteristics such as job title, buying authority, income, hobbies and age, and you have a wealth of additional options for reaching that customer with targeted, triggered email. Be Patient The point of triggered automated email is that you don't have to micromanage it. Once you've set up your triggers, you can focus on other aspects of your integrated marketing strategy while the system does the work. That means you can set triggers for weeks or even months away, allowing you to reintroduce yourself to recipients on a larger timescale. If you were to rely on manual email blasts, some of your best leads could be lost; with automated email triggers, that isn't an issue. You can afford to be patient. Direct Your Prospects Triggered email still needs a strong call to action and a direct purpose. Making the reason for your email clear and putting your CTA above the fold is even more important with triggered messages because it's a reaction, not just a connection. An introductory email or sales message has a little more room to expand; a triggered email should be brief, concise and tightly focused on the event that made it happen. Contact our email marketing... --- - Published: 2014-09-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketings-biggest-challenges-roundtable/ Reach CEO Greg Grdodian recently participated in a marketing roundtable sponsored by Target Marketing. The roundtable was an invitation-only, private breakfast at The Union League in New York, and many of the 14 marketers who attended found they faced similar issues, even though they came from a diverse field of industries and company sizes. Read the story about the roundtable here... (more... ) --- - Published: 2014-09-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-healthcare-professionals/ As one of the largest and most rapidly growing sectors, healthcare is a prime source of sales for numerous other industries. Connecting with healthcare professionals takes a bit more effort than with some industries, but the potential rewards for you and your clients are great. Know the Terminology From maintaining records to supplying examination rooms to teaching the next generation of healthcare professionals, every aspect of the industry requires its own specialized knowledge and vocabulary. To earn business from healthcare decision-makers, your correspondence must be factually correct and specific. Your industry knowledge should come through clearly in your offers. (more... ) --- - Published: 2014-09-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-plastics-news/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Plastics News, the premier weekly newspaper serving the global plastics industry, has chosen Reach Marketing as its exclusive list management firm. Crain Communications, the parent publisher of Plastics News, is a leader in business media with more than 30 mastheads for business-to-business and consumer markets. The Plastics News Newspaper Subscriber Business Mailing List joins a number of other Crain Communications files managed by Reach Marketing including Advertising Age, Creativity, Crain’s Regional Publications, Rubber & Plastics News, and Tire Business. The Plastics News Newspaper Subscriber Business Mailing List comprises 68,707 email addresses, 37,768 mailing addresses and 37,469 phone numbers of influential executives in the plastics sector. From advances in bioplastics to recycling news to features on plastics molders and other processors, Plastics News covers every aspect of the industry with insightful analysis and in-depth knowledge. Manufacturing executives, engineers and suppliers to end users subscribe to the professional journal for information about new products and applications from health care to consumer goods. In a sector that is undergoing constant change and development, staying informed is critical, and Plastics News helps executives keep current. The journal is celebrating its quarter-century anniversary in 2014. Greg Grdodian, CEO of Reach Marketing, was enthusiastic about including the Plastics News list among the Crain Communications family of data files. "As one of the premier publishers of industry news mastheads, Crain Communications offers outstanding quality in its publications and their engaged subscriber bases. We are honored by their decision and excited to represent Plastics News in the marketplace. " --- - Published: 2014-08-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-hidden-duplicate-content-that-could-hurt-your-sites-ranking/ Even if you aren't well-versed in SEO, you've probably heard the cardinal rule of search engine optimization: Don't post duplicate content. Google's updates routinely penalize duplicate content, and rightly so. When you type in a search string, you don't want a thousand versions of the same content; you want unique pages. Google and other search engines serve those unique pages by ruthlessly downranking duplicate content. (more... ) --- - Published: 2014-08-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-goes-out-to-the-ball-game/ The Reach Marketing staff enjoyed a night out at the ballpark. We went to the Rockland Boulders game and got to take a picture with Boulder Bird! We had a great time eating and rooting for the home team in the John Flaherty Suite. The Rockland Boulders were trailing 4-0 only to come back and win 6-5 in extra innings. They defeated the Fargo-Moorhead Redhawks and continue their quest for the championship. Go Boulders! (more... ) --- - Published: 2014-08-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/hello-again-the-best-ways-to-re-engage/ Once you get your prospects' interest, how do you keep it or capture it again if it flags? Re-engagement is a key part of any marketing strategy, letting you salvage potential customers who might otherwise have left your sales funnel without something engaging enough to draw them in again. Because re-engagement adds value to every part of a multi-channel marketing strategy, plan for it up front instead of waiting to see your campaign's results. When deciding how to reestablish contact and engage again with prospects who showed initial interest or were at the threshold of taking action but didn't, look to these ways to connect via new marketing channels and with a different approach. Direct Mail Direct mail has authority and legitimacy, but it's one of the costlier ways to reach out to your audience. For re-engagement campaigns, though, it's an outstanding choice because your intended audience is already highly qualified and merits the greater investment of resources. With direct mail re-engagement campaigns, you can convert as much as an additional 30 percent of your prospects. Telemarketing As with direct mail, telemarketing is an outstanding re-engagement tool because you've already done most of the heavy lifting to qualify your audience. Contacting visitors by phone once they've expressed previous interest can often be the deciding factor to choose you over a competitor or take the plunge today instead of waiting. Another bonus: Telemarketing also lets you gather valuable data about your prospects and how they view you. Banner Ads For leads and prospects who just aren't familiar enough with your brand yet, targeted banner ads can build that familiarity and help convince them to take action. Banners and on-site ads also ensure you retain a good percentage of mind-share with prior visitors. It's a subtle, inexpensive and effective way to remind them you're still there for them when they're ready to return. Triggered Email Email is a cornerstone of all digital marketing, and the re-targeting phase of your campaign is no exception. One element that makes email especially effective is triggering, setting up a condition that automatically sends an email when your prospect meets that condition. You might design triggered email to go out to shoppers who have items left in their e-commerce shopping carts as a gentle reminder to check out. Other potential triggers include time intervals, special dates and return visits to your site. Personalization No matter which channel you use to reach and re-engage your prospects, personalize and customize your communications. Remember, you've already established a relationship with this person; you're reintroducing yourself, not making a first impression, so go ahead and use a little of the data you've gathered from your past contact. Communicating a few additional details about what you've learned in previous interactions helps ease potential customers back into a comfortable relationship. When personalizing communications, remember that a little goes a long way. You don't have to show every bit of knowledge you have on your prospect at once, and doing so could feel overwhelming.... --- - Published: 2014-08-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-agile-education-marketing-multichannel-lists/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Agile Education Marketing, an education database and marketing services firm that specializes in serving the needs of the education sector, has selected Reach Marketing as its list management company. Education is a rapid-growth sector, and Agile Education Marketing was founded in 2009 to meet the industry's growing needs for responsive, technologically advanced data collection and delivery. The Agile Education Marketing Masterfile includes over 4. 7 million mailing addresses and 3. 1 million email addresses of key school personnel and educational administrators in Early Childhood, K-12 schools and districts and Higher Education institutions. The Agile Education Marketing lists are segmentable by position, subject, grade level and educational environment to reach decision-makers at every level. Whether interested buyers want to reach out to high school science teachers or connect with coaches, Agile Education's files have a population to fit the desired profile. Greg Grdodian, CEO of Reach Marketing, finds the partnership possibilities between Reach Marketing and Agile Education exciting. "We are honored to represent the leader in the education sector and look forward to contributing to their growth by combining our technology and suite of services with their robust data assets," Grdodian said. --- - Published: 2014-08-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-awarded-list-management-of-pensions-investments/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Pensions & Investments, one of the premier publications for pension, portfolio and investment management executives, has chosen Reach Marketing as their exclusive list management firm. Crain Communications, the parent publisher of Pensions & Investments, is a leader in business media with more than 30 mastheads for business-to-business and consumer markets. The Pensions & Investments Subscriber Business Mailing List joins a number of other Crain Communications files managed by Reach Marketing. The Pensions & Investments Subscriber Business Mailing List consists of 40,449 mailing addresses and 37,582 phone numbers of executives who manage the flow of funds in the institutional investment market. Pensions & Investments' coverage includes business and financial news, legislative reports, global investments, product development, technology, investment performance, executive changes, corporate governance and other topics crucial to the people who drive the world of professional money. Greg Grdodian, CEO of Reach Marketing, said "Pensions & Investments reaches an extremely influential audience within the financial management sector. It's an honor to add this list to Crain Communications' selection of data files with Reach Marketing. " --- - Published: 2014-08-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/next-level-marketing-how-does-your-marketing-strategy-stack-up/ Ask any psychologist about Abraham Maslow, and you'll instantly call to mind the researcher's most famous contribution to the field: Maslow's pyramid-shaped hierarchy of needs. Developed in 1943, Maslow's theory asserts that people's more basic needs must be met before they can seek higher goals. At the base of the pyramid are the fundamental physiological needs such as food and shelter; at the pinnacle is self-actualization, the region where creativity and problem-solving take place. (more... ) --- - Published: 2014-07-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/finding-your-voice-on-social-media/ Whether it was in high school, junior high or all the way back in kindergarten, most of us have wanted to sit at the cool kids' table. To get there, we might have dressed or talked like the in crowd; maybe we even offered to share our snacks if it would buy us a seat. Social media has turned the Internet into a vast cafeteria, and too many businesses are still trying to earn their way to coolness by mimicking what other popular sites do, using cliches they've seen on other sites or borrowing images from memes that become outdated before they leave the art department's desks. Here's why that doesn't work: As soon as everyone does it, it isn't cool anymore. Social media shouldn't become an echo chamber in which everyone sees one innovator's success and tries to borrow its cachet. The same look and style doesn't work for every industry or even every company within that industry. Toward the end of the 1990s, the nascent home computing industry was poised to be huge. Apple defined itself in opposition to its largest rival, IBM, and its "Think" motto. "Think different," said Apple ads, positioning the company as the alternative to the boxy beige PC. Even the Apple logo, with its colorful stripes, set it apart from Big Blue. While other companies faltered, Apple retained enough of a market share to remain viable. A large part of that was their distinctive voice. Your voice is vital to making you stand out from the crowd on social media and in your site content. Use the same business buzzwords about being disruptive, establishing new paradigms or leveraging core competencies, and you sound as forgettable as the last thousand companies that did the same thing. Cliches become cliches because they were once startlingly fresh and original, but colorful phrases and images get their brightness worn away after too much handling. If copying another company's social media successes resulted in success too, every site would look alike. On the flip side are companies that aim to shock in hopes they'll net enough likes and re-tweets to offset any negative press they get. One recent example was Kmart's promotion of its new delivery service with the tag-line "Ship my pants. " The YouTube spots are certainly arresting, especially if viewers aren't paying attention to their screens and hear those three words quickly. Ultimately, the ad campaign didn't persuade people that Kmart was suddenly a trendy indie retailer with their saucy ads; the campaign drew plenty of social media attention, but that didn't translate into more sales because the message and the product didn't align. It was an overreach for a company that has a reputation for economy, not irreverence and cheeky fun. Entertainment is one goal of your social media interactions, but it's only part of the picture. You also want to educate, inform, share observations and listen to your customers. Not every brand has to be clever, and not every company should define itself... --- - Published: 2014-07-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-automation-digital-media-veteran-david-klein-joins-reach-marketing/ PEARL RIVER, N. Y. , June 11, 2014 – Reach Marketing, (https://reachmarketing. com) the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company's new Senior Vice President, Product Development and Database Services. Over the past twelve years, David led digital strategy and operations for several of the leading brands at Crain Communications Inc. At Crain, David architected and built several award-winning databases including a 360° customer and subscriber analytics database which provided the brands with actionable insights to efficiently validate business opportunities and effectively implement innovative business strategies. Success and rapid growth was driven by the business intelligence gleaned from this multi-channel database resulting in record-breaking financial results across all channels. David has firsthand experience building innovative web, mobile, data and email products and is an expert in marketing automation including segmentation, lead scoring, nurturing, real-time personalization and multivariate testing. Prior to Crain, David was a consultant for Tallan Inc. , a Microsoft national systems integrator that specializes in application development, e-commerce and business intelligence solutions. Greg Grdodian, Reach Marketing CEO said, “The key to David’s success in the field can be found in his thorough understanding of both the user community and the technologies that drives their success. David’s in-depth knowledge of data integration, marketing automation, enterprise reporting and analysis are key components essential to our clients. We’re thrilled to add David’s leadership qualities, business and technical skills to the Reach executive team. ” “Reach Marketing is a market leader that anticipates the needs of their clients and delivers an extraordinarily high level of results” said David Klein. “I look forward to working with the team to increase product functionality, customer satisfaction, and build on their incredible ecosystem of marketing services. ” David holds a BSE in Computer Science Engineering from the University of Pennsylvania and an MBA from Columbia Business School. --- - Published: 2014-07-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/where-do-you-personalize-your-email/ Personalizing email means much more than just using the right salutation. It refers to everything you do to make each piece of email unique to its recipient. Why does personalization matter so much? Industry figures suggest click-to-open ratios for personalized email are 65 to 80 percent higher than for messages that have no personalization. Using your prospect's name, company name, title and industry make email more compelling, but effective personalization follows a few important guidelines. Make sure you make the most of your business email lists with personalized messages using key details sprinkled throughout the message. Use Names – But Not Too Much People identify so closely with their names that they're even predisposed to liking fictional characters whose names begin with the same letter. Imagine, then, how much more powerful email becomes when it's personally addressed and customized to its recipient. Just adding a name to the subject line is no longer enough to get your audience's attention. Leaning heavily on the recipient's name in the subject line, the salutation and throughout the email feels more like a computer-generated message than an organic one, and people tune out after too many name uses. Instead, stick to occasional use in the subject line, once in the salutation and possibly again toward the end of the email. Pick One Name at a Time Although people enjoy reading their own names, they don't want to read their full names in most cases. We associate full names with legal documents, not with sales; for some people, email that uses first and last names feels intrusive or even ominous rather than compelling. Depending on the style of your email, you could choose to use only first or only last names throughout the message. Another possibility is varying your form of address, including the first name in the subject line and using a title and last name in your salutation or the first line of your email. Add Company Names in the Email Body Let your recipient know you're there to provide solutions for their specific organization by naming it in the body of your email. Ideally, your creative team should fit it in organically within a sentence: "This organizational software package will optimize Smith Communications' project work-flow, manage your personnel's time and align team goals. " Natural, grammatically correct use of company names shows that your message isn't from a spammer and has value. Personalize by Position and Industry The people on your mailing list are on plenty of other mailing lists too. On average, they're bombarded with more than 100 pieces of email a day – more if they're prominent decision-makers within their organizations. Customizing your mail by including their position, title or industry sector sends a signal that differentiates your mail from a mass of filler. Your message is targeted and relevant; it addresses their needs specifically and isn't just a mass-mailing. As with the company name, include these details incidentally in the body of the letter instead of listing them. Personalization... --- - Published: 2014-07-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-sys-con-media-multichannel-lists/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SYS-CON Media has chosen Reach Marketing as its exclusive list management firm. SYS-CON Media, founded in 1994, is widely recognized in the Internet-technology and magazine publishing industries as a leading publisher of i-technology magazines, electronic newsletters, and accompanying i-technology breaking news, education and information Web portals. They further solidified their dominant role in the i-technology space with the 2001 launch of an events business, SYS-CON Events, producing trade shows and conferences such as Cloud Expo®, Big Data Expo®, DevOps Summit and Internet of ThingsExpo. The SYS-CON Media Technology Masterfile consists of 82,055 mailing addresses and 174,595 email addresses of key decision-makers in information technology including programmers, developers, C-level executives and software engineers. Internet technology and web-based development are poised for continued rapid growth, and SYS-CON Media's mastheads reach the architects of that growth with insightful articles, educational features and thoughtful opinion pieces in widely respected online magazines and e-newsletters such as Cloud Computing Journal, DevOps Journal, Big Data Journal, Java Developer’s Journal and Internet of Things Journal. Greg Grdodian, CEO of Reach Marketing, said, "We're especially excited to leverage our suite of services to further SYS-CON Media’s audience growth as they have been a leader in Internet technology and publishing for more than two decades. The SYS-CON Media files present the B2B community with multichannel opportunities to reach the most, highly sought-after technology professionals available. ” --- - Published: 2014-06-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/prospecting-for-prospects-2/ Need help finding prospects? A list broker can provide the help you need. List brokers make targeted recommendations on which mailing lists are most likely to reach your target audience and most likely to respond to your offer. A list broker is a third-party agent that acts as a liaison between the list owner and the list user. The list broker is a consultant to you, the list user. It is essential that your broker understands your goals not only long term, but also short term, so they can make the most appropriate recommendations. Since all brokers have access to the same lists, they differ by the service, advice, expertise, and recommendations they offer clients. We estimate that approximately 80 percent of all list rentals are made through brokers. Below are five types of mailing lists to consider for prospecting sources with your list broker. Renting Response Mailing Lists These are lists of proven direct mail buyers. Mail order offers usually get the best return through mailings to response lists of buyers who have purchased a product similar to yours and in the same price range. For example, a $10 book on small business success is likely to sell best to test lists of people who have bought similar books in the $8 to $15 price range. Renting Subscriber Mailing Lists These are some of the best and largest lists on the market. Two types of subscription lists exist: controlled circulation and paid circulation. With controlled circulation, the readers receive the magazine free, provided they can prove to the publisher that they fall into a certain professional category (for example, to receive a free computer magazine, the reader must work in the data processing department at a firm of a certain minimum size). Proof is accomplished by completing a subscription request form or “qualification card. ” With paid circulation, the reader pays for a subscription and is not required to provide additional data other than name and address. Each type has its pros and cons. For mail order promotions, paid subscriber lists may be the better choice, because those on the list have purchased a product (the magazine) through the mail. However, controlled circulation lists offer the advantage of greater selectability. Because the subscribers have given a lot of information about themselves, you can select portions of the list according to certain characteristics, which might include job title, job function, size of company, or even the types of products purchased. Renting Compiled Lists These lists are of people or businesses compiled from published sources, such as industry directories and the Yellow Pages. Compiled lists frequently provide the best means of reaching large groups of specific audiences. For example, you can rent compiled lists of all attorneys in New York City or all radiologists in the United States. Renting Trade Shows and Seminar Attendees Lists Often, the attendee lists of trade shows and seminars are available for rental and are a valuable way to generate new leads. Since relatively costly trade... --- - Published: 2014-06-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/put-your-website-design-where-it-belongs-spoiler-it-isnt-it/ Who currently controls your website? If it's your IT department, it's time for a change. A website isn't like your local network or your intra-office phone system; it's about interfacing with your public, not getting machines to cooperate with other machines. Web development should be under the aegis of marketing, not your tech wizards. They're fantastic at what they do, but just as you wouldn't set your marketing coordinator in charge of data security, your IT team shouldn't control your primary point of contact with customers. (more... ) --- - Published: 2014-06-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-engineering-professionals/ Marketers rely on segmentation to stay relevant to their target audiences. You wouldn't expect an engineer and a fashion designer to be motivated by the same approach – and you would be right. To reach engineers, marketing messages must shed some of their sizzle and offer more steak. (more... ) --- - Published: 2014-06-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-use-hashtags-for-business-marketing/ Every social media platform has its own organizational tools, but one of the most well-known is Twitter's hashtag. The hashtag – that's the thing people with land lines call a pound key, some people call a number sign and grammarians call an octothorp – looks like this: #. It precedes identifying words and lets Twitter users instantly check out other tweets with the same hashtag. (more... ) --- - Published: 2014-06-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/are-you-making-these-content-marketing-mistakes/ Content may be king in SEO, but without at least a few loyal subjects, the title is hollow. Many companies pursue content creation, but find low returns on the capital and time they invest. They either get too little traffic or a high bounce rate and conclude the problem is with the concept of content marketing, not with implementation. If you aren't getting enough from your content, take a close look at these mistakes and see if they look familiar. (more... ) --- - Published: 2014-06-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/keys-to-personalizing-your-email-marketing/ Someone who wants to get your attention might get it by calling your name. Personalization in email marketing works the same way; by addressing your customers by name, you're increasing the likelihood that they'll answer. However, personalization means more than just an automated salutation and subject line to fill in the recipient's name. Good personalization goes deeper and makes itself relevant to individuals, not just to undifferentiated audiences or broad marketing categories. (more... ) --- - Published: 2014-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-edge-rising-star-awards/ Our CEO, Greg Grdodian, and our Vice President of Business Development, John Lignos, attended the Marketing EDGE Rising Star Awards Dinner on Tuesday. Marketing EDGE is a nonprofit organization that provides resources to college professors and students to enable them to learn more about the field of marketing. We want to congratulate all of the winners! Read more about the winners here. Greg Grdodian and John Lignos © Reach Marketing LLC 2014 All Rights Reserved. --- - Published: 2014-06-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-googles-panda-4-0-update-could-change-your-content-strategy/ When the first Google Panda update went live in 2011, it altered the face of SEO dramatically in ways that are still playing out among content creators. Some of the largest content mills and aggregate sites faltered but came back strong; others have closed shop completely. For smaller and mid-sized businesses, Panda meant a sudden need for original, insightful content. Sites that didn't heed the warnings and continued to post duplicated, poorly written, thin or keyword-stuffed content suffered severe penalties. The new algorithms, only the fourth major overhaul in three and a half years, appears to be a powerful variation on the same Panda theme. By prioritizing customized content, including site copy, blog posts, videos and social media streams, Panda 4. 0 aims to deliver higher quality and greater relevance to its users. Google's developers don't release specific information about their updates; that would defeat the purpose of punishing spam while elevating quality content. The company's anti-spam guru and public liaison, Matt Cutts, did confirm on May 20 that the dramatic fluctuations analysts saw were indeed related to a major update. Data analysts can usually look at traffic patterns, compare information against known benchmarks and extrapolate what Google's latest update does from the trends they see. However, this recent update is harder to read because it was accompanied by an unrelated update: Payday Loans 2. 0. Payday Loans 2. 0 and Google's Update Bonanza Some verticals are notorious for producing copious amounts of low-value content and outright spam. Payday loans, title loans and related sectors had generated so much spam by last summer that Google developed a set of algorithms expressly to handle queries with high noise-to-signal ratios. Last week, the search engine released an upgraded version of its Payday Loans update that continued to focus on areas that needed extra protection from spam. Analysts aren't sure how much overlap there is between Payday Loans 2. 0's effects and the actions of Panda 4. 0, but in many cases, the two algorithm sets could have been going after the same low-quality content. Is Your Content Panda-Friendly? Both Panda 4. 0 and Payday Loans 2. 0 punish poor content, but if Panda stays true to its predecessors, it also rewards the good stuff. Information-dense content, in-depth articles, useful how-to videos and any other original content intended to educate or entertain generally fares well. Native advertising also thrives, but only if it's subtle; overt advertorials with little to say beyond pushing a product line rarely impress Google. Social media also has a greater influence on search engine results than it used to. While it's unknown yet if that's true of Panda 4. 0, it's a fair bet that Google has continued the trend of prioritizing content that has plenty of social proof in the form of shares, likes and re-tweets. Social media has another benefit in Google's eyes: frequency. Because Google prioritizes regularly updated or curated pages, having a social media presence or an active blog can be a big boost to... --- - Published: 2014-05-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reputation-management-strategies-that-work/ The ascendancy of social media has spawned a booming new industry: reputation management services. When one unwarranted bad review, unflattering article or complaint brigade can cost you real business, reputation management is more important than ever. A negative review travels at the speed of light, reaching thousands or even millions of potential customers, and small to mid-sized companies need ways to balance the scales. (more... ) --- - Published: 2014-05-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-case-for-quality-content-creation/ Having a company website is just the first step toward having a larger virtual presence. Those pages need content to fill them. Like any other commodity, content costs money, and you have options ranging from bargain-basement prices to top-of-the-line services. Your budget, expected traffic and company size shape your choices to a large extent, but it's natural to look for the best bid on content services. For unwary site owners, though, choosing inexpensive copy options could be a false economy. Article Spinning – How Machines Can Ruin Your Content More Efficiently One way cut-rate content providers give their clients such good rates is that they recycle content. Duplicate content gets harshly penalized by search engines, but copy can also be repurposed so it appears original to Google, Bing and Yahoo even if it's substantively the same as the original. These content creators often use article spinning software to produce articles, blog posts and site copy that passes for original work, but the results aren't always ready for publication. If you ever played a game of Mad Libs, you know a bit about how article spinning works. Typically, the spinner takes the original article and feeds it through the automated spinning system that strips out some words and phrases to replace them with common synonyms. For example, "She put on her coat and went to the office" might become "She wore her jacket and traveled to work. " That seems fairly close, but automated article spinners can't tell if the language used makes sense, especially for idiomatic phrases and common expressions. Take this sentence: "We write original content for our customers. " One actual result from an article spinner came up with "We compose unique substance for our clients. " Another spit out "We publish authentic desire for our people" – a phrase that is not only miles away from the original but could give a very different impression of a company's line of work. Writing Like a Native Even with human oversight, article spinning isn't usually a good deal if it's significantly under-priced. Most of these offers come from writers who didn't grow up speaking English and use article spinning software to produce the incredible volume needed to make work that pays pennies per assignment pay. A native speaker can read awkward machine-generated phrases and manually correct them to produce some semblance of sense, but for non-native writers of the language who don't know idiomatic English, that may be a tall order. Grammar and spelling mistakes aren't a big deal in a language class; people are there to learn. When you're paying for content, though, it needs to be flawless. You can't expect visitors to your site to care what you tell them when they notice the writer didn't care enough to correct obvious mistakes. While it's unlikely that people will flee your site at the site of a single misplaced modifier, visitors will look askance at visibly sub-par content. Developing Your Brand A brand is more than just a... --- - Published: 2014-05-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/preference-pages-are-reference-pages-for-email-segmentation/ Everyone loves choices, and preference pages on your website or newsletter subscription form let your visitors design their own experience. That's an important courtesy to extend to your audience for many reasons; it lowers opt-out rates significantly, puts more control in users' hands and keeps them more engaged. Preference pages also serve another purpose that many marketers overlook – it's a self-selecting segmentation tool that can give you valuable insights into what your customers want and how they want to receive it. Building a Better Preference Page Before you can use preference pages to inform your email segmentation and guide your future content investments, you need to give readers a reason to choose their preferences. Building a better form starts with easily understood options and a clear way to choose them. Radio buttons or check boxes are the most familiar designs, and they're your best choices for a straightforward form. All the options on your preference form should be in a similar format; you don't want to mix opt-in and opt-out possibilities within the same list. For example, a form might include options for your weekly newsletter, special notifications, sale notices, webinar information and monthly online magazine. The form might also include an unsubscribe option listed separately to avoid confusion with the many subscription options. Recipients can then tailor the content and email alerts they want to receive without feeling besieged by too much information. While your preference pages should include all the basics, they can also incorporate other potentially rich data fields to mine. Even something as simple as choosing Mr. , Mrs. or Ms can provide valuable information for segmenting your mailing list. Letting readers choose additional contact methods such as social media channels or direct mail on your preference page makes selecting these options convenient for your prospects and useful to you. Adding a few lines of data is fine, but don't overburden the preference panel; the page should still be fairly brief and shouldn't feel like a chore to fill out. Segmentation by Preference Segmentation matters because it lets you customize messages that target certain members of your global audience more precisely. You achieve greater relevance with proper segmentation, and relevance is key to catching your email recipients' attention. When you use preference pages, your audience automatically sorts itself into segments for you, giving you an excellent starting point for more directed, focused marketing. The people who want weekly newsletters may overlap with those who want alerts of upcoming webinars, but they are not quite the same audience. Weekly readers might respond best to email messages that emphasize content while webinar subscribers could find appeals to urgency and direct calls to action more of a motivation. Because your recipients have already self-selected the content they want to receive, you can tailor that content to their needs. Segmentation Using Other Data The other information on your preference page is just as important as recipients' mailing choices. When you ask your recipients about their chosen title, for example,... --- - Published: 2014-05-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-financial-professionals/ When trying to connect with decision-makers, businesses often encounter the people who hold the purse strings first. Financial executives exert a tremendous amount of influence on spending decisions for their organizations, and they are often the people you most need to convince. CFOs, finance directors, CPAs, financial consultants and other finance professionals have spent years being detail-oriented. They regularly comb through facts and figures to spot discrepancies, and they turn the same meticulous attention to all their buying decisions. (more... ) --- - Published: 2014-05-15 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/using-content-marketing-to-generate-b2b-leads/ Content marketing is one of the hottest trends in marketing today, and it's tailor-made for B2B use. When working with B2B clients, you're dealing with an already knowledgeable audience; delivering useful content to prospects who know your industry gives you greater freedom to show what you know too. Over time, you build a resource library both current and future leads will value. Rich content also enhances your reputation with search engines, and better SEO is always a boon. Not all content is created equal when it comes to B2B lead generation. Unlike entry-level content, what you set before B2B prospects must be more in-depth and specific. The following formats are proven lead-builders in B2B marketing. White Papers One surefire way to build interest and earn leads is with customized white papers. These authoritative, long-form reports take an in-depth look at a key aspect of a specific industry and present cogent solutions for common issues facing your prospects. What makes white papers work so well as a lead generation tool is their value. Visitors to your site have valuable information, but they won't share it unless they feel they're getting an equal or greater value in return. White papers offer that high value and encourage prospects to share their data. They do cost a bit more to commission, but white papers pay off in huge lead generation. Better yet, they continue to generate leads for as long as you make them available. Webinars Like white papers, webinars offer a tremendous perceived value that readily convinces B2B company owners and executives to share their information. These online training courses also draw high-quality leads as well as bringing in bigger numbers. Online workshops and conferences range from interactive events you or your marketing team hosts to video presentations you make available for download anytime. Both possibilities have their merits, and today's interactive webinar can become tomorrow's video presentation after a little editing. When using webinars to increase your B2B leads, make the most of the publicity they bring by featuring your offer on all your social media channels, in your blog and on your website. Newsletters People like getting the latest details about their industry delivered straight to their in-boxes. Develop an interesting, content-rich newsletter, and new leads will seek you out to read what you have to say. Another feature of newsletters is their versatility; what you put in your newsletter can also tie in with your blog posts, social media streams and upcoming releases of other content. The key to using newsletters as a lead generation strategy lies in paying attention to the first part of that word: news. Save the advertising for other email blasts and reserve your newsletters for industry-targeted, high-value content. Interviews When industry leaders talk, they draw an interested audience. Showcase your knowledge or pick the brains of your resident experts to develop a surefire lead generation tool via video or text interviews. Like newsletters and webinars, interviews can be versatile content, letting your content marketing team... --- - Published: 2014-05-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/why-responsive-email-design-is-a-must/ Within the past year, mobile devices quietly passed a crucial milestone: They are now the most-used means for people to check their email, surpassing home and office computer use. For email marketing, that's huge news, and it means a dramatic shift in how you think about email composition. Email must now be readable on any device, including smartphones, tablets and big desktop machines. To ignore half your customers by making emails that are cumbersome or impossible to read on smaller screens is tantamount to throwing away leads. At the same time, designing only for the smallest screens can be limiting for email creative. The solution is responsive email design. (more... ) --- - Published: 2014-05-08 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/hottest-trends-in-b2b-lead-generation/ B2B Lead Generation Trends This article was updated on 4-26-2021. When polled about their biggest issues in B2B marketing, about 7 out of 10 business owners cited greater lead generation as their primary challenge. With such obvious importance being placed on B2B lead generation that produces more results, marketers have plenty of reasons to broaden their scope and find new ways to connect with leads. You might be surprised at some of the most promising areas for growth in 2021, especially if you've been relying on print to get your message across to buyers. (more... ) --- - Published: 2014-05-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/youre-pinning-but-whos-looking-how-to-make-a-bigger-splash-with-pinterest/ You've probably read plenty of articles telling you why you need to make Pinterest part of your social media strategy, but knowing that you need it and understanding how to use it are two very different things. If you've just started on the platform, you may feel as though you're pinning plenty but haven't gotten much interest in return. With these tips, you'll get a better handle on how to make Pinterest work for you as a social media channel and as a planning tool. (more... ) --- - Published: 2014-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/cracking-the-code-html-for-marketers/ The gulf between IT and marketing used to be vast, but with the ascendancy of consumer electronics and nearly universal familiarity with the rudiments of HTML, marketing professionals can benefit tremendously from learning a few clever coding tricks. Your development team can do the heavy lifting while marketing adds the decorator touches to static sites, social media channels and blogs. Gaining some insight into coding also helps marketing professionals express what they need to site builders; by having a common language with the people who code for a living, marketers and developers achieve better results. Coding 101: It's Easier Than You Think Marketing pros, especially those who aren't digital technology natives, sometimes feel coding isn't in their DNA. They're often thinking of coding as it was for Web 1. 0 developers of even the days of DOS prompts. New, more intuitive tools make coding accessible to a far larger audience. A favorite acronym for developers is WYSIWYG: "What you see is what you get. " In other words, many apps let you type in what you want to say and click a few radio buttons to add the code automatically. Being able to add data to an online shopping cart on the fly with Joomla, embed a video into a WordPress blog post and spruce up an "About Us" page with a few HTML tags is within anyone's grasp. Most of what you need to know is already on the web, and you only need a search engine to find it. Google will lead you to basic courses in HTML or frequently asked questions about WordPress. Because finding these resources on your own lets you work at your own pace, it's an ideal solution for any marketing pro who wants to broaden his or her skill set. That's important to do not only because you can make some of your own simple fixes, but also because it can inspire you to greater creativity. Creating with Code If someone were to ask you to fix your car's transmission, you might not be able to comply because you don't have the training. Understanding what the transmission does and why that rattle happens when you shift gears, though, lets you communicate more effectively with someone who does have expertise in auto repairs. When you know enough about coding to understand what it can do, you and your developer can push the envelope of what your tools can do. Pick a developer's brain over lunch, and you'll hear at least a couple of stories about clients with little knowledge of what their IT team could accomplish. Tales of instructions to "Make it less blue and more green – but don't add yellow" or "program Google to put us first" are common. Marketers who know a thing or two about how to code avoid becoming the subject of someone else's cocktail party story and get more done. Insight and Oversight When you know what coding takes, you gain a feel for how long a project... --- - Published: 2014-04-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-frequency-are-you-too-close-to-your-customers-for-comfort/ People subscribe to your newsletters and opt in to your email for a reason: They want to hear from you. That doesn't mean they want to hear from you every day, however; every relationship needs a little breathing room, and that includes your relationship with your prospects. Your average reader gets close to 10,000 emails a year; you want your messages to be a welcome but small fraction of that figure, not a major contributor to in-box clutter. Deciding on your optimal email frequency starts with A/B testing. By splitting your email list into segments and sending messages to each segment at different frequencies, you can quickly find your customers' unique answer to the "how much is too much" question. You've reached the sweet spot of maximal returns on your email investments when your open rates are high and opt-out rates are low. You may find that some segments of your global audience are more receptive to frequent emails than others. That's valuable information too, and your marketing team can use that to channel email at the appropriate rate to each segment of your email universe. Categorizing Your Email Messages Sometimes, it's what you say and not how often you say it that fails to reach your intended audience. Your regular customers might be eager to hear about the latest developments with a new product line or learn about a rewards program while your new clients are more interested in start-up specials and entry-level product information. Divide your email interests and categorize them by audience to ensure that you connect with the most receptive prospects precisely as often as you need to – no more and no less. Opt-Out or Opt-Down? Readers don't mind messages that contain something they want to read even if they arrive frequently. Although high frequency is the single most common cause for opting out, almost 70 percent of email recipients opt out for additional reasons beyond too-frequent emails. Some cite irrelevant emails or brand overload as reasons while others just get too much mail in general and don't want more messages they perceive as additional work to manage. One excellent way to avoid testing your prospects' patience is to put more control in their hands. Give them opt-down possibilities that let them tailor the way they receive email. Offering other options, including letting your readers receive only notification for sales, newsletters or product updates, reduces your overall opt-out rate and eliminates over-saturation. Opt-down strategies work best when you give your readers a wide range of relevant content from which to select the communications they prefer. Your email creative should make each message worth opening, not just another generic ad. Not Forgotten While you don't want to tax your readers' patience with constant emails that may or may not be relevant to them, avoid going too far in the other direction. You want your name to be familiar to your audience, and sending fewer than one or two emails per month could limit that familiarity. Give... --- - Published: 2014-04-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-buzz-about-buzzwords/ From "Open, sesame" to "abracadabra," the idea of magic words holds powerful appeal. Businesses hope to find their own versions of magic words when they use buzzwords to punch up a progress report or add spice to marketing copy. When they're new, buzzwords do have a kind of magic to them; they sound fresh and exciting. Too many of them, though, can spoil any content If you've ever run across phrases like "leveraging innovative paradigms," "going viral through client-centered strategies" and "utilizing core competencies to become an influencer," you've seen how too many buzzwords can reduce clarity instead of providing it. Don't leave your audience wondering what you mean – or worse, wondering if you know what you mean. Utilize – Business writing loves to substitute "utilize" for "use," but the two aren't synonyms. To utilize something is to turn it into something useful. You use a rake to work in the yard, but you might utilize it as a tool to get a Frisbee off the roof. Empowerment – Any word that contains the word "power" appeals to marketers and speech writers, but too much overuse has left "empowerment" feeling a bit weak. Save this potent word for describing big issues and stick with "encouragement," "inspiration" and similarly uplifting words instead. Innovation – Novelty is a major motivator, which is why so many products on store shelves tout their new and improved formulas. Think twice before describing your organization as innovative, though. Too much use has left the word threadbare, and that's the antithesis of newness. Instead, try "modernization," "leading-edge" or simply "new. " Core Competency – This is a pallid expression that could be replaced by any number of more straightforward phrases. Competence carries a connotation of adequacy instead of excellence, and who wants to describe their company as adequate at its heart? The phrase may have felt fresh in 1990, but it's well past its expiration date today. Instead, go with "core values," "expertise" or "experience. " Viral – Every marketer dreams of producing content that goes viral, but the term gets far more use than it merits. Content that gets noticed, makes the rounds and tapers off in a bell curve of traffic isn't viral even though it might be popular. Synergy – This is a great word. It evokes energy and synthesis, two concepts that sound active and powerful. Unfortunately, it's also had almost all the excitement wrung from it by constant use. When you want to communicate the value of having two things work in concert to produce a desired effect, try "cooperation," "teamwork," "alliance" or "integration. " Effective – Unlike most of these other buzzwords, "effective" is still a useful, straightforward way to describe something. The problem isn't with the word but with its usage. It's a measure of how well something or someone accomplishes a specific task, and unless that task is defined, the word has little meaning. Use it in specific situations, e. g. , "The new email marketing plan has... --- - Published: 2014-04-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-reasons-you-should-be-on-google-plus/ Social media channels are only as good as their membership. That's why Facebook and Twitter are the two biggest players in the industry; they're widely used, highly visible and enjoy huge levels of brand recognition. These channels aren't the only ones available, though, and wise businesses diversify their social media portfolio. Learn the lessons inherent in MySpace's history and get in early on a social network that's gaining traction. Not Everyone Uses It – Yet Right now, people use Facebook because that's where their friends are, but what happens when those friends move to the Next Big Thing as they almost certainly will? Companies that back multiple social media networks are insulated from the kind of collapses that have already afflicted social networking giants of years past. Does anyone remember Friendster and the sensation it became? Originally intended to be a socially oriented analog to Napster, the peer-to-peer music-sharing platform, Friendster was the first of its kind. It was the first social network to break the million-member mark, but today, the Friendster site is home to a Malaysian free-to-play game portal. The lesson here: First is not necessarily best, and even the biggest platforms can founder. Google Plus may not be the next up-and-coming social media platform, but with backing from one of the most recognizable names in the industry, it certainly could be. The cost of investing a small amount of time and energy in Google Plus could pay huge dividends if it becomes the next major social media phenomenon. Google Welcomes Branding From its inception, Google Plus has made room for business on its social network. The company's Communities feature lets businesses sign up as brands instead of using work-arounds and makeshift solutions to connect with their customers. Communities are also for groups of users with common interests, of course, but that's also good news for business-oriented participants in Google Plus because it potentially puts them in touch with self-made marketing groups. If you sell fitness equipment, for example, you and your potential audience could benefit from participating in a Google Plus community for fitness enthusiasts, dieters, athletes and other related groups. Google Plus is Business-Friendly Google's business-friendly platform may have parallels to LinkedIn, but while LinkedIn focuses on job markets, Google Plus makes it easier for employers and established companies to have a strong social media presence. One feature that's unique to Google Plus is Hangouts, a built-in conferencing and messaging service that lets companies do everything from conducting focus groups to giving real-time product demonstrations. Instead of convincing your vendors or customers to download a separate app and learn a new set of controls for conferencing, everything you need is in one bundle. That's especially important for B2B companies that rely on establishing relationships over the long haul with their customers. It Isn't as Empty as You Think Anyone whose Facebook and Twitter feeds are constantly jumping with activity can be forgiven for thinking that Google Plus is like a vast city that doesn't yet have... --- - Published: 2014-04-07 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/dear-john-using-variable-data-printing-to-boost-direct-mail-response/ Direct mail took a major leap forward when information technology allowed list managers to personalize messages for their customers. When mail no longer arrived addressed to "Occupant," response rates rose dramatically. Variable data printing, or VDP, takes that concept a step farther by letting you customize other parts of your mail – even printed images. How Does VDP Work? In any industry, your prospects fall into a number of different market segments. If you sell commercial cleaning supplies, for example, your biggest customers might include hospitals, restaurants and shopping malls. Variable data printing lets you connect with each of these market segments in ways that make your message uniquely relevant to them. Your restaurateurs get direct mail featuring culinary imagery and appetizing colors while your healthcare prospects receive patient-centric images against a backdrop of serene blues and greens. VDP goes by another name that gives you a better indication of what it can do: one-to-one marketing. You have the power to send a large direct mail campaign yet make each recipient feel recognized and valued. With VDP, you personalize more than the address and opener of your mail message; you and your marketing company tailor multiple parts of your message to individual customers according to demographic and firmographic segments. Why VDP Gets Results Have you ever been in a crowd and heard someone call your name? You instantly hear and recognize that bit of personal information in an impersonal setting. Hearing your name is a kind of targeted message, and VDP follows the same philosophy. By customizing names and even imagery on direct mail, you speak directly to your customers and grab their attention. People respond more readily to targeted, individual messages than they do to background noise, and VDP makes you stand out from the crowd. VDP makes a visible and immediate difference to direct mail response rates, and data from numerous sources bears out that analysis. After studying VDP campaigns, analyzing raw data from printing services and tracking response rates via split-variable testing, research suggests VDP email campaigns experience a 30 percent leap in response rates. When compared against undifferentiated, non-customized campaigns, VDP performed 3 to 10 times better than conventional mailings. Not only is the overall response rate better, but volume per sale also increases. The data suggests an average increase of 25 percent over the non-personalized average order value. Response times are lower by a third. Repeat orders showed tremendous growth, increasing by almost 50 percent with VDP campaigns. When prospects respond, they respond enthusiastically. What You Need for Variable Data Printing Before you can customize your direct mail campaigns, you need the data with which to build and refine market segments. A well-maintained database is essential to successful VDP; without it, you're calling names in the crowd but aren't sure your audience is there to listen. Split A/B testing can help you define your audience and make your VDP campaign more successful by personalizing it more completely. VDP also benefits from creative marketing. You can... --- - Published: 2014-04-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/4-instagram-tips-for-businesses/ If you were to name a social media channel with more than 150 million active users per month and 75 million daily users, you might think of heavy hitters like Facebook and Twitter. The meteoric rise of Instagram makes it a social media must-have. The free picture-sharing service has obvious value for businesses that rely on visuals to sell their products. Interior designers, web developers, artists and others who work well through visual media aren't the only ones who can benefit from Instagram's rapid-fire sharing and easy searchability. Every business has a culture it wants to express, a brand it wants to strengthen and employees it wants to reward with public praise. Find out why Instagram isn't just for taking pictures of your lunch and sharing your latest product line; it's another way to connect with your visitors. (more... ) --- - Published: 2014-03-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/use-your-words-why-you-should-skip-the-single-image-emails/ A picture may be worth a thousand words, but when sending images via email, sometimes it's best to hold off on sending single-image messages. Images are powerful, but they also have their drawbacks. Not every email client permits them, and spam filters are wary of single-image emails. Although many email clients are slowly coming to accept them, the day of single-image mailing hasn't quite arrived – here's why. Blocked Emails Recently, Google made a change to its Gmail system, allowing single-image mail to display as the sender intended. Other email clients still don't permit single-image display by default, though, which means some of your mail will be undeliverable. "Undeliverable" is a dirty word to email marketers, so unless your email list consists entirely of Gmail addresses, skip the image emails and go with a mix of text and separate images to reinforce your message. Aim for about a 3 to 1 ratio of text to pictures, and your email will sail through with any client. Spam Filters Years ago, sending images through email became a common trick for spammers. Spam filters soon recognized this tactic and blocked single-image email as a short cut to stopping a whole class of spammers. Filters became so effective at eliminating this type of spam that spammers rarely use this avenue to reach their targets, but the filters haven't yet adapted. Like antibodies for illnesses that no longer exist, the filters are still trying to block an obsolete threat. Your message, if it contains a single image with no text, runs the risk of running afoul of those hyper-vigilant algorithms. Expenses Your graphic designer can put together an effective and attractive single-image email, but what happens when you want to run a similar promotion next quarter? Single images are meant for a single use, and that isn't cost-effective. With a blend of eye-catching imagery and compelling copy in an easy-to-use template, you can swap elements of your layout to fit each new campaign. Mixing and matching elements within a template also lets you carry out A/B split testing so you can refine your future campaigns and reach market segments with a far finer focus. Using a template gives you greater flexibility and winds up costing you less in the long run because much of your content can be repurposed. Multiple Platforms Responsive email design is more than an industry buzzword; it's a necessity. Half your readers might be checking their email on a smartphone or tablet; without responsive design that automatically displays your message correctly on a smaller screen, you could lose them before they even see your message. Text and smaller images are fluid and can fit the framework of the screen on which they're viewed. Welcome all your email readers to click through by sending them messages they can see whether they're at the office or going for a walk in the park. Compliance The CAN-SPAM act makes unsubscribe notifications and full address information mandatory in emails, but a single-image email may not... --- - Published: 2014-03-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/should-you-make-the-move-to-email-video/ While George Jetson's foldable flying car isn't a reality yet, video mail is a piece of the future you can make happen today – at least in theory. Video mailing gives recipients a chance to experience your company in a new way. Whether you use it to invite viewers into your new office, demonstrate a product or build a how-to library, video can be a valuable addition to your email campaign. Your clients enjoy getting to know the people with whom they do business, and email should be the ideal relaxed atmosphere in which to introduce yourself. (more... ) --- - Published: 2014-02-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/social-marketing-5-twitter-tips-for-businesses/ Since it came online, Twitter has revolutionized social media 140 characters at a time. It's an instantaneous way to let followers know your latest news or stay connected with you. Its compact bursts of information and ease of re-tweeting make Twitter the ideal vehicle for businesses that want to stay firmly fixed in their customers and prospects' minds, but not every company maximizes the power of this media channel. Here are five essentials for making every tweet count. 1. Fill in All the Blanks Like any social media channel, Twitter allows its users to create profiles. Your Twitter profile should give visitors the clearest and most complete image possible of your company. The first blank you need to fill is your Twitter handle. Choose one that's memorable and easily linked to your business. Ideally, your business name can double as your account name, but if your company's name is an acronym or common family name, you may have to play with the possibilities until you and your marketing company find a good fit. Keep it short whenever possible to make it easy to type on smartphones and other mobile devices. People use Twitter on the go, so short is sweet. Under the Account Settings tab, your marketing team can build a detailed profile that includes key information such as your location, links to your site and a biography section. Don't feel limited by the descriptions on the page; you can also use the bio area to share your corporate philosophy or describe your goals. 2. Aim for High Visibility You only have 140 characters in each message you send, but the images you choose for your Twitter page are worth a thousand tweets. A high-impact, instantly recognizable company logo distinguishes you from the competition and helps your followers identify you at a glance. You can also customize your background image, giving your business story a vivid illustration. Everything on your Twitter site is an online extension of your company, so work with your marketing team to find an image that expresses your brand identity while still remaining legible. 3. Build Your Brand Daily Creating and maintaining a strong brand identity takes regular effort, but Twitter makes brand-building feel effortless. Tweets are short, epigrammatic messages; they don't cost you a great deal of time to compose or distribute, so it's easy to do regularly. In the process of building your brand, tweets are the smallest and most numerous blocks. Reach Marketing incorporates daily tweets as part of an overall social media strategy that reinforces larger, less frequent communications with regular updates and links. Some businesses ignore tweets as too small to be useful, but they're just the right length to impart some bite-sized wisdom to your Twitter followers. Sites such as Bitly and TinyURL. com condense long URLs into easy-to-tweet versions, and you don't need much space to invite customers to see your latest product line. Frequency, not length, matters more for social media. 4. Follow and Get Followed Twitter works... --- - Published: 2014-02-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/google-algorithm-changes-2014/ Google Algorithm Changes Google goes through hundreds of updates annually, making SEO a moving target for content creators. This year's Google’s algorithm changes require SEO specialists to up their game and refine their marketing strategies. In our previous article, we explained that Google uses one algorithm for ranking sites in the first through fifth positions and a different algorithm for the sixth through tenth spots. Because Google has changed to displaying eight instead of ten listings on the first page, aiming for that top group is vital. Search engine results page, or SERP, rankings are not determined by a single one-size-fits-all algorithm. Instead, Google weighs several factors, including your credibility, reputation, relevancy, URL age, “clean” code, hosting and Google Analytics data. Google uses information from Analytics accounts to measure the amount of time users with a specific search query spend on your site after landing on your page. You can also see that data in Analytics and use it to differentiate the phrases with the highest bounce rates from the relevant keywords that attract traffic. If you want to improve your site’s standing with the new algo changes, you can’t rely on keywords alone. A combination of popular keywords, fresh content, relevant text, back-links, social media interaction, Google+ and reviews on sites like Yelp and Manta will make your site successful. The newest algorithm favors credible businesses that exhibit expertise. Quality content is key to any effective SEO strategy. We’ve noticed that large retailers such as eBay, Walmart and Amazon get top rankings right before the holiday season as smaller merchants on the top page results suddenly get pushed to the second page. After the holidays, many of these rankings return to normal. That's more than a striking coincidence. Major retailers that have the capital to invest can theoretically buy their way to the top of SERPs. Google is secretive about its algorithms' specifics, but if this third algorithm is in place, then this strategy has less to do with content and relevancy than with a high bid. The last Penguin algorithm takes content readability into account by filtering spam content. It measures the length of sentences and syllables per word to distinguish natural language from computer-generated or spun content. This algorithm also considers the keywords before and after a hyperlinked word. The debate on the success of shorter versus longer content has put a larger focus on readability metrics. Pay attention to your clientele and gear your content for your target audience to win approval from Google and your readers. Google Analytics would be prohibitively expensive if you had to pay for it, but because it's half of an equal exchange of information, you get this powerful SEO tool for free. Google gets your data and in return gives you free metrics. Use it to better understand your rankings, create relevant content and market effectively. HELPFUL Links: Whats is SEO? What is an algorithm? Google Analytics © Reach Marketing LLC 2014 All Rights Reserved. --- - Published: 2014-02-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-read-a-datacard/ Each of Reach Marketing's more than 1,200 individual datacards, including compiled, response and database lists, contains a wealth of detailed information. With this quick guide, you'll understand the different parts of a datacard and how to maximize its utility for your business. Let's take a look at the SourceMedia Business Masterfile. The header at the top of the datacard includes the list name and type – in this case, a masterfile, which is a collection of multiple lists. The paragraph just below the company name and logo tells you more about the list owner; it's a good early indicator of which lists may be a good fit for your needs. (more... ) --- - Published: 2014-02-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/all-about-email-live-breakfast/ Last Wednesday, Reach Marketing sponsored the All About eMail Live Breakfast in New York City. The theme of the breakfast was "The Business of Business-to-Business Email: Where You Need to Focus Your Efforts in 2014. " Our CEO, Greg Grdodian, was one of speakers on the panel. Greg answering questions at the breakfast --- - Published: 2014-02-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/design-2-part-awards-exclusive-list-management-to-reach-marketing/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Design-2-Part magazine, a leading industry publication for engineers and purchasing managers across a wide spectrum of manufacturing and research sectors, has chosen Reach Marketing as its exclusive list management firm. The Design-2-Part Subscribers Business Mailing List consists of 69,083 global subscribers, 57,800 email addresses and 67,733 phone numbers for C-level executives and design engineers in key industries. For subscribers, Design-2-Part magazine provides insightful feature articles and news about the aerospace, aviation, electronics, telecommunications, manufacturing and automotive industries. Original equipment manufacturers and procurement personnel seeking solutions to their most challenging issues find answers in D2P's pages. The Design-2-Part Trade Show Attendees Mailing List comprises over 67,182 engineering and manufacturing decision-makers who attend one of the Design-2-Part Shows, the longest running manufacturing event dedicated to promoting design, parts and services. Each show features hundreds of job shops and American contract manufacturing suppliers exhibiting their skills in design, prototypes, production runs, value added services, assemblies, electronics, and much more. “We are excited to work with Design-2-Part as they comprise an audience of hard to reach manufacturers and engineers who are influencers in some of the nation's most vital industries,” said, Greg Grdodian, CEO at Reach Marketing. --- - Published: 2014-01-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/marketing-tech-partnership-summit/ Reach Marketing was a proud sponsor of the Marketing & Tech Partnership Summit, hosted by Direct Marketing News, yesterday. Our CEO, Greg Grdodian, was a featured speaker and co-hosted a session, along with Adam Reinbach, EVP of Marketing Solutions at SourceMedia, called "The Technology of Marketing: Collaboration Amps Up Customer Acquisition. " Direct Marketing News wrote an article about their presentation. Click here to read it. (more... ) --- - Published: 2014-01-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/putting-mobile-first-with-your-email-campaigns/ With more cell phones than phone users in the U. S. , mobile devices have already reached one milestone, and they're poised to sprint past another that directly affects how you do business. More than half of all email messages are now read on mobile devices, including smartphones and tablets. You're no longer tied to a bulky desktop computer when you want to catch up on correspondence, yet the email messages you're sending may have been composed on and optimized for a full-sized computer screen. Market analysts expect the trend toward mobilization to continue, and your marketing company needs to stay mobile too with responsive web design and email campaigns that maximize visibility on phones and tablets. (more... ) --- - Published: 2014-01-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sales-lead-source-for-financial-decision-makers/ Arizent is the source for financial, banking and accounting professionals that have unique insight into the financial marketplace. The finance department is the control center in every company and Arizent has the most comprehensive coverage into the key executives that make the buying decisions for their organizations. Reach key financial, technology and general business decision-makers within the banking, mortgage, payment, capital market, municipal finance, accounting, healthcare, benefits and investment advisory markets. --- - Published: 2014-01-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sourcemedia-awards-list-management-to-reach-marketing/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SourceMedia, one of the premier publishers in the financial services industry, has selected Reach Marketing as its exclusive list management firm. SourceMedia reaches key financial, technology, corporate management and general business decision-makers within the banking, mortgages, payments, capital markets, municipal finance, accounting, healthcare, benefits, and investment advisory markets with a wide range of online and paper publications. The SourceMedia Masterfile consists of 1,579,013 mailing addresses, 930,305 email addresses and 1,314,764 phone numbers. These files were formerly managed by MeritDirect. Anchored by bank executives, CFOs, financial advisors, accountants, employee benefits directors, and technology managers SourceMedia's extensive list of publications offers leading-edge data, analysis and insight from an award-winning editorial team. Web seminars and conferences add depth and scope to the company's portfolio for business leaders who seek more knowledge and growth. SourceMedia brands include American Banker, Employee Benefit News, Financial Planning, On Wall Street, Accounting Today, The Bond Buyer, Health Data Management, Information Management, National Mortgage News, Mergers & Acquisitions, Insurance Networking News and Credit Union Journal, plus several others. Greg Grdodian, CEO of Reach Marketing, said, "It’s an honor to represent this prestigious brand of world class publications in the marketplace. Finance is the control center for every business, and SourceMedia has the most comprehensive coverage of the key executives that make buying decisions for their organizations. ” “Over the past year, SourceMedia has doubled the size of its audience database while maintaining a high percentage of decision-makers," said Adam Reinebach, Executive Vice President, Marketing Solutions, SourceMedia. "Reach Marketing has a creative, experienced team that understands our markets and the needs of our marketing clients. We’re excited to work with them. ” --- - Published: 2013-12-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/message-from-the-ceo/ As this exciting year draws to a close, we at Reach Marketing want to take this moment to express our gratitude to you, our customers. We are proud to be a partner in your success. Our incomparable growth is a testament to the unwavering loyalty and patronage you have shown us. We would also like to thank our team members whose commitment to your success has enabled us to deliver the highest level of satisfaction, the ability to add new products and expand upon our industry-leading marketing services. This year has been marked by the extraordinary expansion of our multi-channel prospecting database ReachBase and our exclusive list management properties. ReachBase is a robust B2B prospecting database that enables our clients to reach any title of professional within every industry in companies small or large. Our exclusive list management portfolio has grown significantly with the additions of: Haymarket Business Media, North American Publishing Company, Advertising Age, Crain Regional Publications, Edgell Communications, Techni-Tool, Progressive Media Group, Emerald Expositions, Putman Media, Hearst Electronic Products and Business Insurance. Looking ahead to 2014, we will continue to expand our services and develop new products to help maximize your organization’s marketing performance. We are also extremely honored to welcome SourceMedia, the financial media powerhouse, to our list management portfolio in January 2014. Our success is measured by what we accomplish client-by-client. That accountability keeps us committed to innovation and the tireless pursuit to exceed your expectations. On behalf of everyone here at Reach Marketing, I wish you happy holidays and best wishes for a healthy and prosperous new year. Very truly yours, Greg Grdodian, CEO --- - Published: 2013-12-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/happy-holidays/ Wishing You a Happy and Joyous Holiday Season! - The Team at Reach Marketing --- - Published: 2013-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-retention-rewarding-loyalty/ Loyalty programs have become the standard across multiple industries. Frequent flier miles, preferred member clubs and cash-back incentives reward customers for staying with a particular airline or bank. No business is too small to thank its regular customers in some way for their continued support, so work with your marketing company to develop a VIP program. Rewards could be as simple as a free subscription to a newsletter, a coupon or a punch-card redeemable for a gift after a certain number of purchases. (more... ) --- - Published: 2013-12-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-business-insurance/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Crain Communications, an acknowledged international leader in business-to-business publications and industry journals, has selected Reach Marketing as exclusive list manager for the company's premier information source on risk assessment and protection, Business Insurance. Formerly managed by Statlistics, the Business Insurance Masterfile comprises 98,173 unique postal addresses of C-level executives, risk management professionals and insurance brokers. For more than 45 years, Business Insurance has served the needs of business owners and executives seeking information about insurance, risk and protection. The print edition of Business Insurance magazine reaches consultants, brokers and insurance professionals across a wide range of specialties, including healthcare, transportation, construction and energy. With insightful features, case studies and timely news briefs, the digital version of the magazine also offers readers an opt-in email newsletter and daily mobile updates. Subscribers include influential executives, business owners, property managers, consultants and other key personnel involved in risk reduction and management. Greg Grdodian, CEO of Reach Marketing, said, "We're delighted to represent Business Insurance in our list management division which includes other Crain Communication properties such as Advertising Age, Creativity, Crain’s Regional Publications, Rubber & Plastics News and Tire Business. --- - Published: 2013-12-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-crains-regional-publications/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Multi-industry publishing leader Crain Communications has selected Reach Marketing as exclusive list manager of their four flagship city regional publications including Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business and Crain's Cleveland Business. Crain’s masterfile consists of 376,829 email addresses, 530,323 postal addresses and 21,641 phone numbers across all titles. Reach Marketing is also currently the list manager for Crain’s Advertising Age, Tire Business and Rubber & Plastics News. With their focus on local business, politics and the economy, Crain's city regional publications reach hundreds of thousands of influential decision-makers in high-value markets. Their responsive subscribers are entrepreneurs and top executives in real estate, finance, technology, healthcare, legal, manufacturing, retail, education and the arts. These executives rely on Crain’s for in-depth reporting and data points on local economic and business issues. For more than 30 years, the sole mission of Crain's Chicago Business has been to provide local business news and information to Chicago's most influential executives. Entering its fourth decade of service to Northeast Ohio, Crain's Cleveland Business is the preeminent source for news, analysis, commentary and data essential for top executives and business owners. For 26 years, Crain's Detroit Business has served southeast Michigan's business influencers and decision makers with must-have news and information that can't be found anywhere else. Crain's New York Business provides news, information and connections on all facets of New York through the prism of business. Crain's is the leading source of information on the New York economy, the companies and industries that operate there, and connections between government and industry. Greg Grdodian, Reach Marketing CEO, welcomes the quartet of Crain Communications regional publications. “Crain Communications is one of the most prestigious brands in business publishing and we are honored to represent their flagship Regional publications. " --- - Published: 2013-11-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/chris-longo-named-chief-operations-officer-of-reach-marketing/ (PEARL RIVER, NY -- EFFECTIVE IMMEDIATELY) – Reach Marketing LLC announced today that Chris Longo has been appointed its Chief Operations Officer. Chris brings 20 years of management experience, database, network, end-user implementation and transformational direct marketing strategies to Reach Marketing. Chris has held senior leadership roles at Direct Media and ePostDirect. He most recently served as Executive VP at InfoGroup/Edith Roman, where he led the company's entry into the emerging digital marketing services and automation space, which grew to over $100 million dollars in revenue. Greg Grdodian, CEO of Reach Marketing said, "Chris is well respected and uniquely qualified to lead our company-wide operations. He’s an experienced executive with remarkable management skills and industry knowledge. His expertise and leadership qualities make him the ideal person to elevate Reach Marketing’s operational excellence and add depth to our already strong executive bench. As a seasoned direct marketing manager, Chris’ extensive technology and marketing background has already had considerable impact in driving positive results for the firm. He’s a critical resource for us as we to continue to differentiate Reach Marketing, and fulfill our strategic business plan through the most effective and efficient means possible. ” "I’m thrilled to accept the position of Chief Operations Officer at Reach Marketing. Reach Marketing is the acknowledged leader in the field of integrated marketing services. I’m eager to help advance the company's goals to meet our client’s evolving needs for the most successful marketing methods that use cutting-edge technology solutions to deliver maximum results. I am passionate about continuously improving product quality and innovation and am dedicated to building on our strong customer service focus and client satisfaction," said Longo. --- - Published: 2013-11-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/winning-back-customers/ While some customers remain loyal for a lifetime, others eventually drift away, either because they no longer need a product or because they believe they've found something similar. While the first group may be difficult to reach and win back, the former customers in the second segment are just waiting for you to sweeten a deal for them. (more... ) --- - Published: 2013-11-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/projectmanagement-com-chooses-reach-marketing-as-their-exclusive-list-manager/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — ProjectManagement. com, formerly known as gantthead, the premier membership network of IT managers and project specialists online, has chosen Reach Marketing as its exclusive list management firm. The ProjectManagement. com mailing list comprises 116,847 email addresses and 177,323 postal addresses of top IT professionals, C-level executives and senior decision-makers. ProjectManagement. com was formerly managed by Rickard Squared. ProjectManagement. com serves the needs of managers and executives across a wide spectrum of industries, including healthcare, aeronautics, IT, telecommunications and finance. Members stay informed and on track with critical tasks in quality assurance, application development and information management through ProjectManagement. com’s e-newsletters, its website, and the company's yearly virtual conference, Reach Marketing will also be the exclusive list manager for the ProjectsAtWork mailing list comprising 28,169 email addresses and 71,474 postal addresses. Published since 2001, ProjectsAtWork is the only online business-to-business magazine for the project and portfolio management industry, addressing professionals who have frontline responsibility for projects, programs and portfolios in a range of environments and positions, including project managers, PMO directors, senior-level executives and agile teams. Greg Grdodian, Reach Marketing CEO, said, "We're proud to represent the ProjectManagement. com list assets. These lists offer direct access to the largest membership base of highly sought after project management personnel available anywhere. ” --- - Published: 2013-10-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-the-new-to-market-hcpro-masterfile/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — HCPro, a leading provider of education and training in the growing healthcare compliance and regulation sector, has chosen Reach Marketing as its exclusive list management firm. The HCPro Masterfile includes 91,123 email addresses, 143,591 postal addresses, and 136,645 phone numbers of healthcare professionals, including hospital administrators, chiefs of staff, case managers and other key healthcare decision-makers. The file comprises book, cd and video buyers, newsletter subscribers and seminar attendees. HCPro has more than 20 years of experience offering medical professionals and healthcare administrators the products and services they need to ensure compliance with regulatory agencies. As one of the premier services dedicated to the business of healthcare, HCPro offers books, online courses, newsletters, magazines, seminars and other channels for vital information about patient safety, accreditation of schools and corporate compliance. As regulatory practices change over time, leaders in healthcare compliance and administration must remain informed, and HCPro gives them the necessary tools to stay current. Greg Grdodian, CEO at Reach Marketing, said, "The professionals who comprise the HCPro lists include some of the most influential in the healthcare administration and compliance sectors. We're excited to be launching the HCPro lists to the marketing community. " About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. --- - Published: 2013-10-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/greg-grdodian-named-ceo-at-reach-marketing/ (PEARL RIVER, NY -- EFFECTIVE IMMEDIATELY) –Reach Marketing LLC announced today that Greg Grdodian has been named its Chief Executive Officer. Greg brings 18 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing. "Greg's rare blend of intellect, tireless work ethic, knowledge, experience and management credentials will continue to drive Reach and its clients toward ever greater success. The industry has experienced transformational change and this is a remarkable opportunity to apply Greg’s solid understanding of the science of direct marketing to the emerging field of digital and inbound marketing. The challenge is to reach anyone, anytime, anywhere and Greg’s an innovative leader who takes full advantage of all the latest technologies and media channels. " said Reach Chairman, Stevan Roberts. Greg devoted the first 16 years of his career to Infogroup/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm’s digital products and services. Greg's latest move to Reach Marketing in 2012 has propelled the company’s stellar growth as the industry’s leading integrated marketing company. "It is with great pride and satisfaction that I assume the position of CEO at Reach Marketing. " said Grdodian. "As an organization, we will continue to set the standard for integrated marketing agencies. My commitment to Reach, our clients and the team we employ will never waiver. Reach Marketing’s combination of products, customer service and knowledge are truly unique in the industry and our innovation, expertise and dedication remain the hallmark of our pedigree. " --- - Published: 2013-10-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sales-lead-source-for-marketing-decision-makers/ By Greg Grdodian - Reach Marketing Inc. With the Target Marketing Magazine Subscriber Business Mailing and Email Lists, you can reach top marketing decision-makers within the ad agency, catalog, retail, e-commerce, publishing, manufacturing, non-profit, financial services and real estate industries. Watch the video below to learn more about these professionals. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-10-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sales-lead-source-for-printing-industry-decision-makers/ By Greg Grdodian - Reach Marketing Inc. Reach top commercial printing decision-makers with the Printing Impressions Magazine Subscriber Business Mailing and Email Lists. Watch the video below to learn more about these professionals. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-10-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/techni-tool-chooses-reach-markeing-as-exclusive-list-manager/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Techni-Tool, a leading provider of test equipment, tool kits, soldering supplies, ESD products, chemicals, and hand tools to the electronic production industry for over 50 years, has selected Reach Marketing as its exclusive list management firm. Techni-Tool’s list comprises 49,066 postal addresses of mail order buyers in electronics manufacturing, including engineers, QA/QC personnel, plant managers, technicians and supervisors. Techni-Tool's list was previously managed by InfoGroup. Techni-Tool serves markets including: aerospace/defense, alternative energy, automotive, avionics, chemical, computer, education, electronics, gaming, homeland defense, hospital/health services, medical manufacturing, non-electronic manufacturing, regulatory/agency, security, semiconductor, telecommunications and transportation. Greg Grdodian, Partner at Reach Marketing, said, "Techni-Tool has been a leader in their space for many decades and we are honored to represent their list of buyers in the marketplace. ” © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-09-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/all-about-email-live/ Reach Marketing was a proud sponsor of the All About Email Live Conference on Wednesday. Partner Greg Grdodian participated in some lively discussion while he moderated 4 roundtables focusing on BtoB Lead Generation. Most marketers wanted to know how to generate more leads and as cost effectively as possible. It was unanimous that the most effective lead generator remains email marketing. It’s the fastest, most traceable, and cost effective method. (more... ) --- - Published: 2013-09-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/a-good-source-for-top-decision-makers/ By Greg Grdodian - Reach Marketing Inc. The North American Publishing Company subcriber list includes top business executives in the printing, publishing, marketing, promotional marketing and consumer technology industries. Watch the video below to learn more about these key decision-makers. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-09-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/engaging-customers-with-email/ Many businesses treat email as an initial contact point for new prospects, but it remains one of the best and most cost-effective ways to reach your active customers, too. Through email, you build an ongoing relationship. You get the chance to communicate with your customers individually when they're most receptive; by reading your newsletter or sale notification, they have decided to let you into their comfort zone. That opportunity is too valuable to waste on thin or confusing content. (more... ) --- - Published: 2013-09-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reachbase-business-postal-and-email-list/ By Greg Grdodian - Reach Marketing Inc. Behind every great marketing campaign is a great list. The Reachbase Business Masterfile is a multi-sourced database that includes mail order buyers, publishers, seminar and conference attendees, and association memberships. Watch the video below to learn more about these key business professionals. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-09-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-crain-communications-rubber-plastic-news-and-tire-business/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Tire Business and Rubber & Plastics News, published by Crain Communications, have selected Reach Marketing to manage their subscriber mailing lists. These lists were formerly managed by Statlistics. Since 1983, Tire Business newspaper, with a circulation of 32,812, has kept independent and commercial tire dealers informed of industry news. With in-depth feature articles, special reports and vital industry statistics, the newspaper reaches an international subscriber base of industry decision-makers including owners, managers and service managers at tire dealerships, after-market retailers and automotive service providers. For more than four decades, Rubber & Plastics News newspaper, with a circulation of 12,200, has offered manufacturers, recyclers, research and development teams, and marketing professionals the latest domestic and international news and in-depth analysis in numerous supply sectors. Industry leaders look to RPN as their resource for critical information about novel technologies, innovative process management and upcoming industry conferences. Special reports on custom mixing, molding silicones, polyurethanes, latex-based rubber and other materials address a wide spectrum of industries. Greg Grdodian, Partner at Reach Marketing, said, "We are honored to represent these industry leading titles by one of the most prestigious brands in business media. " Reach Marketing also manages Crain Communications' Advertising Age and Creativity magazine subscriber lists. About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-09-10 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/advertising-age-ad-age-magazine-subscribers-business-mailing-list/ By Greg Grdodian - Reach Marketing Inc. The Advertising Age (Ad Age) Magazine Subscribers Business Mailing List includes paid-qualified and non-paid qualified subscribers who are Fortune 500 company executives as well as top-level decision-makers at advertising and media firms. Watch the video below to learn more about these subscribers. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-09-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/8-things-you-should-know-about-renting-an-email-list/ Renting an email 3rd party list of publication and newsletter subscribers, association members, catalog buyers or seminar attendees will generate new customers for your organization. Here are 8 things you should know when working with a 3rd party list manager. 1. You do not receive the email list. The list owner will send out your message to its list on your behalf. Even though you are not deploying the emails yourself, you can still customize the "from line. " (more... ) --- - Published: 2013-08-28 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/direct-marketing-news-multichannel-list/ By Greg Grdodian - Reach Marketing Inc. With the Direct Marketing News Multichannel List, you can reach professionals and organizations in all aspects of direct and interactive marketing sectors. These are industry-leading direct mail, email and catalog marketing specialists, as well as executives that are using direct marketing more than ever before. Watch the video below to learn more about these decision-makers. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-08-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/joel-manning-joins-reach-marketing/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Marketing, the industry-leading direct marketing and email management specialists, announced the addition of prominent list broker Joel Manning as the company's new Vice President, List Brokerage. Formerly of InfoGroup/Edith Roman Associates, Joel has over 20 years of direct marketing, customer acquisition and customer retention expertise. "My goal is to share my forward-thinking perspective and expertise," Manning said. "By combining past experience with innovative integrated marketing solutions that look toward the future, Reach Marketing keeps clients ahead of their competition. I prioritize maximum response and return on investments while minimizing costs, and I feel that's a good match with the Reach philosophy. " With more than 72 million addresses, the Reach database is the largest in the industry. Greg Grdodian, Partner at Reach Marketing, said, "Everyone at Reach is looking forward to the strategic value, enthusiasm and creativity Joel brings to our firm. We have spearheaded the rapid changes in our industry by offering our clients cutting-edge technology and outstanding customer service; Joel will play an instrumental role in furthering those goals. " To learn more about Reach Marketing and the services it offers, visit www. reachmarketing. com. About Reach Marketing Reach Marketing is the acknowledged leader in direct and interactive marketing solutions specializing in: email and postal list management*, list brokerage, lead generation, integrated marketing solutions, database marketing, email marketing services, merge/purge and social marketing. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-08-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-road-to-success-is-paved-by-reach-marketing/ Check out our latest ad appearing in Target Marketing and Direct Marketing News. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-08-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/haymarket-media-business-masterfile/ By Greg Grdodian - Reach Marketing Inc. With the Haymarket Media Business Masterfile, you can reach key influencers including corporate executives, information security professionals, marketing professionals, corporate communicators, medical marketers, physicians, nurse practitioners, physician assistants, long term care facilities managers and administrators, and other high level professionals. Watch the video below to learn more about these subscribers. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-08-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-earns-list-management-of-edgell-communications-properties/ Launches New To Market Email Masterfile (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Edgell Communications, a leading business-to-business media company producing print magazine, online communities, and executive conferences, has chosen the list management services of Reach Marketing. Edgell properties include Apparel Magazine, Consumer Goods Technology, Hospitality Technology, Mobile Enterprise, RIS News, and Vertical Systems Reseller. The Edgell Communications Business Masterfile includes 209,695 mailing addresses, 196,058 phone numbers and 132,026 new to market email addresses. The postal lists were formerly managed by Infogroup. Since 1985, Edgell Communications (www. edgellcommunications. com) is a business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell's Technology Group consists of 6 franchises that produce a combined 15 executive conferences, web seminars, whitepapers, e-newsletters, as well as benchmark industry research, custom digital content and custom publishing. Edgell Communications provides access to leading technology executives in the food service lodging, retail, apparel, consumer goods, and reseller industries. Edgell lists also include access to attendees from its leading technology events, including the Multi-Unit Restaurant Technology Conference (MURTEC), the Hotel Technology Forum, The Consumer Goods Sales & Marketing Summit, and the Retail Technology Conference. Greg Grdodian, Partner at Reach Marketing, said, "We're pleased to represent the Edgell Communications list properties and launch the Edgell Email Masterfile to the market for the first time. Edgell's lists have the scope and the focus to be of keen interest to business-to-business clientele. " About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/wayne-roberts-named-to-whos-who-in-b2b/ Congratulations to our President, Wayne Roberts, named Who's Who in B2B Direct Marketing. BtoB Magazine's Who's Who in B2B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. In compiling this report, BtoB focused on 10 categories: marketers, agencies, direct, email, digital and search, business media, social media, demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and BtoB's editorial staff. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketings-president-named-in-btob-magazines-whos-who-in-b2b/ Pearl River, NY – For Immediate Release – Reach Marketing, the acknowledged leader in direct and interactive marketing services, announced today that company president Wayne Roberts has been featured in BtoB Magazine’s Who’s Who in 2013. BtoB Magazine releases this annual list to recognize key thought leaders throughout the marketing industry. Roberts was among only 10 direct marketing executives so recognized within an industry of over 50,000 leading professionals. Wayne has overseen Reach Marketing's steady growth into the leading direct marketing company that offers sales contact lists, lead generation, email marketing, database marketing, social and search marketing. Wayne helped develop the ReachBase, a B2B multi-channel database resource widely used by the industry. Nominations for this list are submitted by readers, marketing organizations, industry experts and associates of BtoB Magazine’s editorial staff. “I’m truly honored to be recognized by BtoB Magazine and by my colleagues. B2B Marketing plays a crucial role in the exponential growth of today’s interconnected world economy,” said Roberts. “With the recent advances in database marketing, analytics, email marketing, social and search, there’s never been a better opportunity for our customers to gain a competitive edge by applying our proven direct marketing strategies. I’m proud of Reach Marketing’s contributions, thought leadership, leading edge products and services that have become the spearhead for these rapid changes in our industry," he continued. To learn more about Reach Marketing, visit www. reachmarketing. com. To connect with Wayne, contact him at 845-201-5311 or via email at wayne. roberts@reachmarketing. com About Reach Marketing Reach Marketing is the acknowledged leader in direct and interactive marketing solutions, specializing in: Email and Postal List Management, List Brokerage, Lead Generation, Integrated Marketing Solutions, Database Marketing, Email Marketing Services, Data Append, Data Hygiene, Merge/ Purge, Search, Video and Social Marketing. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-cant-miss-email-marketing-tips/ You and your prospects have more ways to connect than ever before, but one of the most effective ways to reach them is via email. Email marketing out-performs many newer channels, including Facebook and Twitter – but only if it's used well. Follow these email marketing tips to make the most of a powerful tool for lead generation and customer communication. (more... ) --- - Published: 2013-07-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/sc-magazine-subscriber-lists/ By Greg Grdodian - Reach Marketing Inc. With the SC Magazine Subscriber List, you can reach high-powered business, technology and IT security decision makers within such markets as healthcare, finance, education and government. Watch the video below to learn more about these subscribers. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/not-all-data-is-created-equally/ By Greg Grdodian - Reach Marketing Inc. “If you don't know who your audience is, how can you be relevant? ” Greg Grdodian posed this question during a roundtable cohosted last month by Direct Marketing News and Reach Marketing. Greg was one of seven senior B2B marketing thought leaders invited to speak about data management, customer acquisition, retention and data optimization. Companies effectively capture data about their prospects and they use that information to convert them into customers. How is this data collected? According to Direct Marketing News, email is a core data source for most businesses and Greg agreed with them. He believes that, “email is the most precious commodity out there. ” Do you agree with Greg and Direct Marketing News? © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/iou-principles/ By Greg Grdodian - Reach Marketing Inc. Learn the essential components to highly effective email marketing creative in the IOU principles: Interest, Offer, and Urgency. Download the white paper today. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-07-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/is-google-the-only-game-in-town-for-your-seo-strategy/ With more than 1. 2 trillion searches last year, Google's in no danger of being toppled from its position as king of the search engine hill. It's used so often that it's become a verb – "Google it! " – and it unquestionably drives SEO standards and practices. It isn't the only search engine people use, though, and evidence suggests that it isn't used evenly throughout the country. While all search engines look for similar traits when ranking sites, it can pay off if you tailor your SEO strategy to make an impact on other engines, too. The other two contenders, although their silver and bronze platforms are well below Google's gold, still account for billions of searches each week. Bing is in second place with an 8. 3 percent market share nationwide and 4 billion searches per week; Yahoo isn't far behind with about 7. 7 percent, and Ask Network and AOL still answer millions of queries. Bing in particular has come on strong; once well behind Yahoo and about on par with AOL, it's now a relatively strong second and is gaining ground, albeit slowly. Obviously, with about 80 percent of the market belonging to Google, it still makes sense to aim your SEO strategy at satisfying it. Take a look, though, at some of the data for who's using Yahoo and Bing, and you may see some of your best customers looking back at you. In the north central states from Idaho to Minnesota, Bing commands as much as a 15 percent market share. Yahoo has a larger piece of the country's mid-section from the Gulf of Mexico to the Great Lakes, particularly in Arkansas and Oklahoma where it claims almost 12 percent of the search market. In many regards, optimizing for Bing, Yahoo and all other search engines is equivalent to optimizing for Google. All of these sites appreciate information-rich content, appropriate use of keywords and a solid linking strategy. There are some ways you can raise your SEO profile with other search engines, though. Bing and Yahoo share some important distinguishing characteristics: - Both search engines lend more weight to the age of a domain. If you have multiple landing pages and feeder sites for your main site, prioritize new content on your most long-lived domain name first. - Tags, titles and image captions mean more to the other search engines than they do to Google, although Google still takes note of them. Label your pages, tag images and incorporate keywords naturally in these areas. - Other search engines prioritize large sites. Google doesn't appear to weigh the size of a site one way or the other past a certain point. While you don't want to have a single page with 200 words of content, you aren't significantly increasing your Google status by going from four to eight pages. You might, however, gain traction with the other search engines if the new pages have useful content. - All three search engines approve of authoritative back-links,... --- - Published: 2013-06-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-marketing-what-are-some-factors-that-trip-spam-filters/ Spam filters use algorithms that flag certain hard-sell words and phrases as well as taking IP addresses into account. Known spam IP addresses are easy to filter, but the logic that parses subject lines is a bit fuzzier. Words such as "free," "guarantee" and "hot" are weighted as spam; while that doesn't mean you can never use them, they do start your subject line at a slight disadvantage. Lots of capital letters and exclamation points can also spark triggers, as does a heavy use of symbols. This causes your email to land straight in the recipients' junk boxes instead of their inboxes. If you get through to the recipient's mail box, make sure your from line coordinates with the subject line in some way, especially if you're sending mail to a new list. Recipients who see a matching subject and from line are far more likely to positively perceive your offer. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-05-16 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-ways-to-build-your-web-site-traffic/ Building site traffic is important to your company’s success today, but it’s also crucial to your future success. Sites with few visitors will only fall farther behind their competitors as an increasingly digital global marketplace relegates them to obscurity. The site traffic you build today may be what catapults you to page one rankings next year. (more... ) --- - Published: 2013-05-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-north-american-publishing-company/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — North American Publishing Company (NAPCO) has selected Reach Marketing to manage its prestigious catalog of subscriber multi-channel lists. NAPCO offers a suite of print magazines, websites, newsletters, and trade shows that provide insightful and timely market specific information to key decision-makers in the printing, publishing, marketing, promotional marketing and consumer technology industries. The NAPCO subscriber lists include 251,003 email addresses, 432,939 postal addresses and 370,119 phone numbers. NAPCO was previously managed by Infogroup. An industry leader since 1958, NAPCO’s collection of mastheads includes industry leading publications. Their presence in the printing and packaging sector runs deep with titles such as Printing Impressions, packagePRINTING and In-plant Graphics. Print + Promo is the leading source for executives and owners in the printing and promotional products industries. Promo Marketing is the leading publication serving the $15. 6 billion promotional products industry written and edited for distributor sales professionals. FundRaising Success, Target Marketing, and Retail Online Integration provide savvy marketing, retail and fundraising executives with the news and tools they need to make effective business decisions. NAPCO also speaks to book and magazine publishers through their Book Business and Publishing Executive magazines and sites. The company's expertise and industry knowledge suits it well to keeping publishers on top of their game. Home Furnishings Business reaches home furnishings retailers, designers and architects. Technology Integrator and Dealerscope cover the rapidly growing consumer technology industry, reaching retailers, integrators, installers and service professionals. Greg Grdodian, Partner at Reach Marketing said, "Our suite of services will complement NAPCO’s high-value lists properties and we are thrilled to partner with such a well-respected organization. " About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-04-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-advertising-age-and-creativity-magazine-subscribers/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —— Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community for more than 83 years. Advertising Age features ongoing coverage of strategic topics like CMO strategies and data-driven marketing, complemented by breaking news on digital, social media and more. The 83-year-old media group produces more than 15 original rankings each year, including the 100 Leading National Advertisers and 100 Leading Media Companies lists, the Digital A-List and the annual Agency Report. The Advertising Age Subscriber File contains 58,650 print and digital subscribers and an online readership of 840,000. Reach Marketing will also manage the Creativity Subscriber File. These files were previously managed at Merit Direct. Advertising Age’s highly responsive list includes Fortune 500 company executives as well as top-level personnel at up-and-coming firms. Their readership has a keen interest in seeing beyond the marketing horizon to discover tomorrow's innovations in advertising, marketing and media. Elena Balint, Director of Audience Development for Advertising Age, expanded on the company's choice of Reach Marketing. "Our business is evolving as rapidly as the industry changes, and a critical part of our growth model is forming partnerships with innovative companies that can help us optimize our value to the community. ” Greg Grdodian, Partner at Reach Marketing, was enthusiastic about working with the prestigious brand. “Advertising Age is synonymous with creativity and innovation, which makes them a perfect partner. " About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-03-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-direct-mail-saving-secrets/ Unless you're in Congress, direct mail can get costly, especially if you like to send lavishly illustrated brochures and high-gloss promotional materials. You don't have to scale back to black and white postcards to save money, though. With careful attention to postage rates and clean, effective direct mail lists, you can maximize your impact at a minimal cost. (more... ) --- - Published: 2013-02-25 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/the-power-of-the-ab-split-email/ If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date information to govern your choices. As you moved closer to the hidden prize, just knowing if you were getting warmer or colder was enough to let you reach it even while blindfolded. A/B split email marketing works in much the same way, giving you valuable data about the success of your marketing strategies. (more... ) --- - Published: 2013-02-22 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-reach-manufacturing-professionals/ ecently, a study by Gardner Publishing was conducted to determine how manufacturing specialists consume media. They concluded that the majority of these professionals subscribe to manufacturing magazines. Who would have thought? These executives are always on the move and do not always have the time to sift through the Internet to find the answers to their questions. Rather, they trust trade magazines that always guide them in the right direction. In this circumstance and, probably only a few others nowadays, flipping through a magazine is preferred to navigating a search engine. Magazines 1, Internet 0! Manufacturers cannot afford to receive their information from a source that isn’t credible. However, shortcuts, workarounds, and helpful tips can never be turned down. Alright, question time. Did you know that manufacturing is now a growth industry? I know, interesting. For the first time since the 1990s, American manufacturers are creating new jobs, which is good for companies up and down the supply chain interested in increasing their sales of products and services. No one delivers more qualified, BPA audited, and responsive decision-makers in the manufacturing market better than Putman Media. You can access top corporate managers, engineers, plant operations managers, research and development managers, purchasing managers, sales & marketing professionals, and other key business decision-makers in all areas of manufacturing. Let’s get down to it. You don’t want to waste your time, energy, or resources marketing your company to disinterested professionals. Quality magazine subscriber mailing lists eliminate this doubt and deliver the highest response rates. A perfect example of qualified direct request subscribers published by Putman Media include: Chemical Processing, Control, Control Design, Food Processing, Pharmaceutical Manufacturing, and Plant Services; and their online information resource and community dedicated to advancing the sustainability of manufacturing and other industrial operations, Sustainable Plant. Each of these publications focuses on a specific area in the manufacturing industry. You can now eliminate doubt and waste from your marketing budget because these executives are seeking state-of-the-art products and services to help them grow their companies. Reality is that you are probably not the only one marketing your products and services to these manufacturing professionals. (I’m just being honest here... ) Find a way to set yourself apart from the competition. Stand out. The unexpected is the new expected. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-02-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-haymarket-media-u-s-subscriber-files/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Haymarket Media, a global media company, has awarded Reach Marketing exclusive management of their U. S. subscriber files. Haymarket’s U. S. division covers a broad range of markets including healthcare, information technology, sales and marketing, compliance and governance, and public relations. The Haymarket Media Business Masterfile consists of 416,682 email addresses, 851,802 postal addresses, and 457,499 phone numbers of industry leaders and decision-makers. You can view Haymarket list datacards at Haymarket's new List Website http://haymarketlists. reachmarketing. com. Haymarket Media's U. S. brands include award winning and market leading titles such as SC Magazine, Compliance Week, Direct Marketing News, Medical Marketing & Media, PRWeek, McKnight's Long-Term Care News, MPR, Nurse Practitioners' Prescribing Reference, Pharmaceutical Marketers Directory, Physician Assistants' Prescribing Reference, Clinical Advisor and Renal and Urology News. (more... ) --- - Published: 2013-02-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/social-media-takes-a-bigger-bite-of-marketing-budgets/ Social media occupies more of your marketing department's time with every passing month, and not just because everyone checks their Facebook and Twitter feeds during lunch. The connections people form via Pinterest, Twitter, and other social sites have a vast impact on sales and marketing. It's no surprise, then, that savvy marketers want to capitalize on it. According to BtoB Magazine's most recent report, "Outlook 2013: Marketing Priorities and Plans," slightly fewer than half of marketing departments intend to increase their overall spending this year. However, a majority of the respondents – just over 56 percent – plan to increase social media spending. Even though that's a fairly small majority, the figure is more meaningful than it might initially seem, considering the relatively low-cost investment needed to create a sound social media strategy. By comparison, about two thirds of respondents plan to invest more heavily in online marketing in general, including investing in email lists and initiating email marketing campaigns. Of that 67 percent who will devote more of their marketing dollars to digital marketing, website development remains the single largest expenditure, while email marketing is a close second at 62 percent. Webcasts, webinars, and other virtual events will get a bigger share of the marketing pie for 42 percent of respondents. (more... ) --- - Published: 2013-02-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/building-a-better-email-strategy/ Everyone knows that email marketing is one of the most cost-effective strategies available, but figuring out how to make the most of it can be a challenge. Most businesses working on their own never discover the formula for success; many write off email as an inefficient means of reaching clients directly, but that couldn't be farther from the mark. Engaging customers, avoiding spam filters, and building better email lists are just a few of the considerations that transform an average email marketing plan into a major element of your overall sales strategy. Defining Your Purpose Email marketing serves a variety of purposes. The more you can refine those purposes, the more you'll gain from your email marketing. Are you hoping to build your customer base by reaching out to new market segments, or are you focusing your campaigns on customer retention? Should your email messages deliver vital information, create excitement, or encourage exploration of your static website? How does your email marketing campaign fit with your social media strategy and other marketing platforms? Finding the answers to these broad questions is the first step to building email campaigns that work. (more... ) --- - Published: 2013-02-01 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-putman-media/ PEARL RIVER, N. Y. - Putman Media, a leader in business-to-business publishing for the manufacturing sector, has chosen Reach Marketing as its exclusive list manager. The Putman Media Masterfile contains 249,035 email addresses, 337,520 postal addresses, and 204,226 phone numbers. The lists were formerly managed by Infogroup. Putman Media has 67 years of experience publishing essential content for a diverse array of professionals in the manufacturing sector. For plant operations managers, buyers, research and development specialists, CEOs and production engineers, Putman Media’s publications offer analysis and insight from other industry leaders. As Fortune 500 companies move their manufacturing jobs back to the U. S. , the reliance by subscribers to Putman’s essential content will increase. Putman Media’s suite of mastheads are designed to facilitate operations across a broad range of manufacturing and process industries such as food, chemicals, plastics, metal fabrication, machinery, and other equipment. Plant Services and Control magazine offer feature articles of interest to a wide spectrum of industrial production. For more specialized audiences, titles such as Food Processing and Pharmaceutical Manufacturing serve the specific needs of these industries. Sustainable Plant is Putman Media’s online information resource and community dedicated to advancing the sustainability of manufacturing and other industrial operations. (more... ) --- - Published: 2013-01-24 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/more-digital-trends-2013/ Did you Blog for your Business Today? Speaking of blogging, few B2B or B2C companies should be without one at this point. Relevant, regularly updated blogs give search engines and human visitors what they want most: fresh content. Every blog post is a nudge upward in search engines’ rankings, especially if it’s syntactically linked to the site and to other blog pages. Once the province of B2C companies, blogs have become increasingly valuable for B2B digital marketing efforts. While a blog for a vendor of industrial solvents may not get millions of avid followers the way a major game publisher’s blog will, it can fill a useful ecological niche in the complex Internet ecosystem of 2013. Are You Responsive? With the proliferation of mobile devices, web browsing has undergone a fundamental change. A website may not have a full 20-inch screen in which to make its point; everything has to fit on a smart phone. At the other end of the scale, it also has to look good on a wide-screen television. Responsive web design (RWD) takes these extremes into account and creates an integrated site that has the same look on any platform. Better browser and device detection makes RWD easier, but it’s still important to test everything on as many platforms as possible to see how users will experience a site. Are You Using Email Marketing? Email will still be the preferred method of commercial communication by over 70% of all online adults according to trend studies and if you havent already, it’s time to make your email messages mobile friendly. 80. 8% of users report reading email on mobile devices. © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-01-21 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/michelle-roth-joins-reach-marketing-as-vp-audience-development-services/ (PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Partner Greg Grdodian is proud to announce the hiring of another professional to its team of respected industry leaders with the addition of Michelle Roth as Vice President of Audience Development Services. With 22 years of direct marketing, customer acquisition and customer retention experience, Michelle comes to Reach after 16 years with Crain Communications, where she was the Corporate Audience Development Director of Operations. At Crain, Michelle managed a team of 17 audience development specialists, overseeing all their audience marketing efforts, the department's budgets and all in-house database operations. Her experience with Crain encompassed consumer publishing space and business-to-business interactions. Prior to her work with Crain, she worked with Time, Inc. , BNP Media and BPA Worldwide. She has served on BPA's and ABM's Audience Development Advisory Boards for many years and has a wide network of contacts. (more... ) --- - Published: 2013-01-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-emerald-expositions/ PEARL RIVER, N. Y. — Emerald Expositions, formerly Nielsen Expositions, has awarded Reach Marketing exclusive list management of its portfolio of subscriber and trade show attendee files. These files consist of decision-makers working in industries such as photography, design and architecture, apparel and retail. The Emerald Expositions Masterfile contains 1,423,872 email addresses, 2,284,623 postal addresses and 1,094,014 telephone numbers. Emerald Expositions, formerly Nielsen Expositions, is a leading owner and operator of business-to-business tradeshows, conferences, publications and websites in the United States connecting hundreds of thousands of buyers and sellers across nine diversified end markets. Some of Emerald Expositions' trade shows include: ASD, Imprinted Sportswear Shows, Outdoor Retailer, Couture, and GlobalShop. Nielsen Business Media’s print and online publications include: Impressions, Hospitality Design, Contract, DDI, Kitchen and Bath Business, Rangefinder and PDN. Reach Partner Greg Grdodian expressed his enthusiasm for the opportunity. "We're honored and extremely excited to partner with Emerald Expositions. We will leverage our suite of resources to introduce their prestigious portfolio to a wider audience of business-to-business marketers. " About Reach Marketing Reach Marketing ( https://reachmarketing. com ) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-01-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-educational-program-innovations-center/ EARL RIVER, N. Y. - The Educational Program Innovations Center (EPIC) has chosen Reach Marketing as their exclusive list manager. EPIC serves engineers, scientists, technical managers, and technologists through their short courses/seminars on specialized topics in an all-inclusive range of technologies. The EPIC B2B Database consists of 3,230,870 postal addresses and 742,897 email addresses. EPIC was previously managed by Infogroup. A leading provider of training solution services for engineers and other professionals, EPIC offers condensed, in-depth courses designed to give industry leaders ongoing education across a spectrum of specialized subjects. The company offers webinars, on-site seminars and online courses tailored for engineers. EPIC's extensive list of programs includes seminars on special topics in structural engineering, power systems, construction and design, environmental regulations, biotechnology and risk assessment. EPIC also features an expanded catalog of online coursework in topics ranging from writing and editing to civil engineering. The professionals who enroll in these courses are driven not only by success within their industries, but also by a passion for learning. Ash Chugh, Senior Vice President of EPIC said, "We have chosen Reach Marketing because they have presented innovative ideas and offered us customized solutions that will accelerate the growth of our business. ” Greg Grdodian, Partner at Reach Marketing, said, “EPIC is a global leader in seminar education and we're excited that the company has selected Reach Marketing as its integrated marketing solutions provider. " About Reach Marketing Reach Marketing ( https://reachmarketing. com ) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2013 All Rights Reserved. --- - Published: 2013-01-02 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-hearst-electronic-products/ PEARL RIVER, N. Y. — Reach Marketing has earned exclusive list management of Hearst Business Media's flagship magazine, Electronic Products, and of the Hearst Electronics Group Masterfile. These lists were previously managed by Infogroup. The Electronic Products Subscriber File contains 107,832 postal addresses, 106,436 phones and 68,788 email addresses. It includes design and development engineers within 60,000 manufacturing plants. The Hearst Electronics Group's Masterfile contains 410,867 postal addresses, 274,456 phones and 388,194 email addresses of design and development engineers and other electronics industry professionals from Hearst’s online database and Electronic Products. For more than half a century, Electronic Products has given electronics engineers information about the latest technological advances, applications, product architecture, technology news and advances in energy efficiency. In an industry ruled by change, the magazine has remained a touchstone for professionals seeking news and important developments with electronic technology products. (more... ) --- - Published: 2012-12-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/digital-trends-2013/ Have you Analyzed Your Data? To ride the crest of a marketing wave, a company must first know when the tide is coming in; that’s where big data becomes crucial. Big data – the vast collections of individual data points that form a bigger picture when properly analyzed – can be an astonishingly powerful tool. Google looks at big data when it looks at billions of searches a day to find out what people most want to know, for example. Anyone who’s ever had the disconcerting experience of being mind-read by a search engine has seen big data in action. Data itself is meaningless without the right analytics, and those tools have become increasingly accessible, even to small companies. Simple, cloud-based tools cost a fraction of traditional solutions that involved a big IT budget and sophisticated gathering techniques. Sole proprietorships and mid-sized businesses can now take advantage of the wisdom of the crowd – and they must, if they hope to keep up with their competition. Where’s the Content? Search engines are driving another major trend for 2013: a move away from filler text and toward content-rich pages. Thanks to Google’s Panda and Penguin algorithm changes over the past two years, the keyword-stuffed filler that drew clicks but offered little value to readers has plummeted in the search engine’s rankings. That’s left digital marketers and CMOs hungry for content that differentiates their pages from pure SEO filler. Search engine optimization has taken on new meaning; as search engines change what they’re looking for, SEO must evolve from the standard keyword density and meta tags. Work with writers to create a style guide that gives the company a unique voice that’s consistent across newsletters, ads and blogs. © Reach Marketing LLC 2012 All Rights Reserved. --- > Market research studies – especially those involving focus groups – can help define an accurate profile of your target prospect, which in turn simplifies the process of selecting the right lists for your offer.Many direct marketers use market research to avoid costly errors and to correct misconceptions about their prospect or the perceived benefits of their product. Nonetheless, most agree that no amount of market research can predict a winner or guarantee success. The only accurate measure of selling success is to test mail to a portion of the list and analyze the returns. - Published: 2012-12-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/choosing-effective-email-lists/ This report will help you to: Determine the profile of your target market. Deal more effectively with list vendors and brokers. Identify the right list. Effectively test lists before program roll-out. What is a Direct Marketing List Direct marketing success is dependent on the selection of your marketing lists - names and addresses, phone numbers or email addresses of people to whom advertisers will send a direct solicitation. But the list isn't just the way you reach your market; it is the market! If you cannot identify and rent appropriate lists, your chances of success are poor. Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. Outstanding copy and design, for example, might pull double the response of a poorly conceived mailing piece. But a good list can out-pull a weak list by a ratio of 10:1 (a difference, for example, of a 1 percent response or a 10 percent response! ). (more... ) --- - Published: 2012-11-30 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-ways-to-boost-response/ B2B marketers have access to more and better targeting tools than they once did. In theory, that should make it easier to find the right audience. But as CMOs know, customers also have many more choices, including new suppliers and purchasing channels. There is growing competition for mindshare (and revenue). In this environment, even small tactical improvements can mean the difference between success and failure. But how do you achieve them, given the welter of conflicting choices? How do you find resources that will truly deliver results? Here are five practical ways of improving your B2B targeting. You may be using some of them, but are you deriving full value? Follow these simple, cost-effective suggestions, and you will boost response and maximize your B2B marketing spend. Multichannel Marketing Response improves and brands are strengthened when email and direct mail are used together, yet many marketers expect prospects to view their message through a single channel. They are overlooking the chance to establish a common branding thread and perhaps double their response. It takes timing and coordination to run an integrated campaign. The general rule of thumb is to send two to four emails for every printed package, and make sure the first email hits a week after the postal piece arrives. In addition, continue sending email at regular intervals. Finally, analyze response in its totality: Some prospects call in an order after reading a postal piece, others respond to an email after receiving a catalog. The channels should support each other. Takeaway Tips: No matter what the channel, every communication you send should have common branding elements. For example, make sure the name used in the email “from” line is the same as the one in the printed piece. In addition, every message should have a Web site URL. Ideally, the prospect will arrive on a customized landing page with the same offer as the one in the email or print piece, and a registration form. Don’t forget to adapt your site for mobile devices. (more... ) --- - Published: 2012-11-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/tweeters-block/ If you are responsible for your b2b company twitter account you may often find yourself staring at an empty tweet box, trying to think of things to tweet about. Here are 10 suggestions for b2b tweeters: 1. Share your industry knowledge in quick tips 2. Announce a new product or service 3. Recommend a favorite article or book 4. Talk about what’s happening at your trade show booth 5. Announce an event your company will be speaking at or attending 6. Choose a quote that means something to you and relate it to your business 7. Pass on a interesting infographic 8. Offer a special deal just for followers 9. Share an interesting industry statistics 10. Give retweet support for your customers and partners © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-11-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-progressive-media-group/ PEARL RIVER, N. Y. - Progressive Media Group, a media firm that publishes industry news and provides key resources to decision-makers in a variety of fields including health care, finance, technology and non-profit, has chosen Reach Marketing LLC to manage its multichannel mailing lists for all properties. These properties were formally managed by Statlistics. Greg Grdodian, Partner at Reach Marketing, expressed his enthusiasm for the opportunity. “Progressive Media Group has a steady track record of serving small and mid-sized businesses with the insights and analysis they need to make informed decisions for their companies. Our extensive experience with managing lists for publishing companies and media firms positioned us as an ideal match for PMG. " Progressive Media Group offers a broad spectrum of industry publications with expansion in their plans. Reach Marketing will be representing the lists for The Progressive Physician, serving physicians and health care professionals for small and mid-sized medical practices, clinics and ambulatory health facilities; Successful Business News, serving small business owners and sales executives in companies with less than 100 employees; and The Progressive Accountant, a subscription-based newsletter and associated website that reaches seasonal and full-time tax preparers as well as CPAs. (more... ) --- - Published: 2012-11-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-new-to-market-small-business-america/ PEARL RIVER, N. Y. - Small Business America, a media property of Pure Incubation, has selected Reach Marketing as its list management company. Small Business America is an extensive opt-in network of resources and services across all industries. With an overall subscriber base of 2,769,544 small business owners and decision-makers, the Small Business America Masterfile can be segmented by industries such as manufacturing, retail, construction, and health care among others. The Masterfile also contains 2,697,982 phone numbers and 1,342,263 email addresses. Melissa Chang, Founder and President of Pure Incubation stated, "We are confident in our decision to award our list management business to Reach Marketing. With our large, diverse list, we needed a list management firm that could generate the maximum list rental revenue possible by intelligently leveraging the subscriber data to put our audience in touch with the appropriate offers for solutions they can truly use. ” The Small Business America multichannel list focuses on companies with less than 100 employees across all business industries. Small Business America offers these companies support via an extensive list of white papers, case studies and market research. Some data is available only to subscribers while other items are visible to visitors, adding value to becoming a subscriber. Reach Marketing Partner Greg Grdodian expressed his excitement about the announcement. "Owners and managers of small businesses are often the most motivated to improve. They're building their dreams, and what Small Business America offers is a firm foundation for that building process. We're proud to partner with a progressive organization such as SBA and leverage our marketing expertise and technology to deliver critical bottom-line revenue. ” For further information on Small Business America's Masterfile or Reach Marketing's list management services, contact us at 845. 201. 5331. About Reach Marketing Reach Marketing ( https://reachmarketing. com ) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. About Pure Incubation Founded by industry pioneers, Pure Incubation is a leader in online demand generation solutions for B2B marketers. Their media brands, extensive proprietary opt-in database, targeted content, and campaign specialists combine to drive audience engagement and highly qualified sales leads for the largest companies in the world. Contacts Reach Marketing © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-11-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/7-tips-on-html-design-for-email-marketing/ A farrago of fonts, walls of text and untagged images make emails confusing, especially for readers who are viewing them on mobile devices. Great HTML design is unobtrusive, yet exciting; it uses simple, common tools to make a unique statement. Leave the flashing text behind and get a streamlined new look for the new year. Simple and clean HTML will ensure that your email message is delivered effectively. Focus design efforts on areas that can maximize responses and deliverability: Use fonts that are universal on the Internet such as Arial, Verdana, Tahoma, or Times New Roman. Other fonts can revert to a default font if the recipient doesn’t have it installed on their computer. Minimize the number of fonts, sizes, and colors used in the design for easy flow and professional look When possible, avoid using white (#FFFFFF) text. Spammers sometimes use white text on white backgrounds to prevent visibility of some text, so spam filters may flag this Use ALT tags in the HTML code for each image used in the HTML design Keep the length of the email short, concise, and about one page maximum in length. Newsletters may be longer, but the further details of a message should be left on a hyperlinked web page Use bullet points to identify key points in the message. Clearly identify what the call to action is and restate it multiple times throughout the copy. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-11-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/new-to-market-investment-advisor-weekly-mailing-list-now-managed-by-reach-marketing/ PEARL RIVER, N. Y. — Progressive Media Group, a media firm that publishes industry news and provides key resources to decision-makers in a variety of fields including health care, finance, technology and non-profit, has chosen Reach Marketing LLC to manage its new to market mailing list Investment Advisor Weekly. The file contains 152,425 email addresses, 161,878 Postal Addresses, and 147,802 telephone numbers. Investment Advisor Weekly provides their subscriber base of investment advisors short, easy-to-read articles and produces original articles about how technology can help them manage and grow their practice. The Investment Advisor Weekly Mailing List is selectable by: employee size, job function, license held, sales volume, gender and geography. About Reach Marketing Reach Marketing (https://reachmarketing. com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost. Contacts Reach Marketing © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-10-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/find-a-new-way-to-listen/ When sales fall flat, it could be a sign that your customers aren't feeling any urgency to buy. It could also mean that they aren't finding what they need from you. Maybe it means that prices in your industry have fallen, and you haven't kept pace. You could guess at any number of root causes for trailing sales, but there's a better route than guesswork: listening to your customers. They'll often tell you why they aren't buying if you give them a chance, so make it easy for them to use those lines of communication. Establish a stronger social media presence and ask for feedback regularly. Include polls in your newsletters, on your blog and on the front page of your static website. Twitter, Pinterest and LinkedIn are outstanding ways to listen to your customers; take the time to pay attention to what they're pinning, and you'll understand more about the forces moving your market. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-09-18 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/quick-tip-use-append-services-to-make-your-customer-file-multichannel/ Multi-channel marketing works only if you can reach customers in multiple channels. One potential pitfall in multi-channel marketing is the inability to reach customers in every channel. The way around that is data appending. You simply match your house file against a multi-channel B2B database, and append what you need, whether email addresses, postal addresses or telephone numbers. As with profiling, you can get high match rates by using the right database. Takeaway Tips: Business email appends should be performed quarterly through a reputable vendor. Your supplier should provide business domains, not consumer ISPs, and every address must be deliverable. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-09-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-scranton-gillette-communications/ PEARL RIVER, N. Y. - The business-to-business publishing company Scranton Gillette Communications has selected Reach Marketing LLC as its list management firm for its extensive suite of publications and newsletters. The Scranton Gillette Masterfile contains 1,012,177 email addresses, 927,318 postal addresses and 809,114 telephone numbers. Scranton Gillette offers a broad array of mastheads covering subjects as diverse as water quality, construction equipment, lawn and garden products, medical imaging technology, and organ and harpsichord repair. Greg Grdodian, Partner at Reach Marketing said, “We are very excited to represent Scranton Gillette again in the marketplace. The company has an extremely loyal and responsive readership to which we will add value by building a robust marketing database which leverages our data enhancement and technological capabilities. ” The mastheads that Reach will manage for Scranton Gillette include construction-related publications such as Roads and Bridges, Building Design & Construction, Construction Equipment, Professional Builder and Professional Remodeler. Another set of publications addresses electrical, environmental and industrial engineers with, Residential Lighting, Water & Wastes Digest, and Water Quality Products. (more... ) --- - Published: 2012-08-31 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-more-tips-for-b2b-email-success/ Why do some emails spark considerable interest while others languish in your prospects' in-boxes – or worse, get relegated to the spam folder? It's a question that every business needs to answer; email is a vital tool for B2B marketing, and that trend is likely to continue. A successful email campaign relies on delivering mail to its intended audience, creating rapport with prospects and unifying your email campaign with other marketing efforts. Here are five tips to help you make the most of your next email campaign even after the mail has been sent. Use automation wisely. Automation in an email campaign doesn't mean spam; it means fire-and-forget timing on emails and varied responses to behavioral triggers from readers. By automating aspects of your email campaign, you free human minds to dream up new campaigns or connect with your clientele. (more... ) --- - Published: 2012-08-13 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-tips-for-b2b-email-success/ Email has become an integral part of doing business, particularly for B2B marketing. You and your clients connect easily through email, but that easy exchange can have its drawbacks, too. Like any marketing campaign, a successful email campaign relies on sound strategies to maximize interest and generate conversions. Use these five tips as a starting point for developing a strong strategy. Create a conversation. The beauty of email is that it naturally lends itself to a dialogue, so give your recipients a chance to respond instead of delivering an email blast that reads more like a monologue. As with any conversation, listening is as important as speaking. By engaging readers in a two-way conversation, you encourage greater rapport. Polish your message. Because email is so quick and easy to generate, you may be tempted to dash off a quick blast and skip some important steps. However, that strategy leads to little mistakes that later loom large. Invest in a professional copywriter who will polish your prose to a deep shine. (more... ) --- - Published: 2012-08-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/reach-marketing-wins-list-management-of-charter-financial-publishing-network/ EARL RIVER, N. Y. -- Financial Advisor, the premier magazine for registered investment advisors (RIAs) in the financial services industry, has chosen Reach Marketing LLC as its list manager. The subscriber list to this monthly magazine contains 90,000 RIAs and independent broker-dealer-affiliated advisors in the financial sector. Additionally, Financial Advisor newsletters deliver a targeted audience of 201,739 RIAs, wirehouse brokers and other financial professionals. The email file comprised of financial professionals and RIAs is coming onto the market for the first time through this partnership. With both a strong digital and print presence, Financial Advisor provides feature-length articles, strategies and blog posts to a well-informed readership of financial professionals. With an average client value of $1. 4 million per account, the RIAs and independent financial consultants who subscribe to FA rely on its journalistic expertise to help their clients realize their dreams. The average FA reader has 20 years of experience in the financial planning industry. These readers regularly recommend mutual funds, life insurance and other investments to their clients based on the knowledge they gain from FA's in-depth articles. The editorial team behind FA, includes some of the most well-regarded names in the industry. Top management consists of the former publisher of Dow Jones Investment Advisor, a prior editor-in-chief of Financial Planning and the former president of Dow Jones Financial Publishing among its literary and financial luminaries, CFPN considered list management options carefully. Three decades of list management experience, multidimensional marketing capabilities, publishing expertise and a strong proven track record won Reach Marketing the right to manage the prestigious Financial Advisor list. (more... ) --- - Published: 2012-07-19 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/email-marketing-the-call-to-action/ A strong call to action (CTA) is the most important component in any email marketing campaign. Every piece must include a highly visible CTA that is mentioned at least three times. A good CTA commands the reader to take a specific action and creates a sense of urgency. Above all, it must offer something valuable, whether it is unlimited access to an amazing product, digital download, discount pricing, or a free giveaway. There are five critical components: Visibility, Verbiage, Direction, Immediacy, and, most importantly, Value. Visibility—Make sure your CTAs are prominent in your campaign. In email messages, use both text and image-based CTA links to ensure they can be viewed regardless of image blockers. The location of your CTA should be in the top third of your e-mail so it can be viewed in most preview panes. (more... ) --- - Published: 2012-06-26 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/3-top-tips-to-boost-search-engine-rankings/ Customers can't ask for you by name if they don't know who you are. If you're buried under eight pages of search engine results, they'll never learn your name, so it's vital to impress search engines as well as your human readers. Search engine optimization, or SEO, is more than an industry buzzword; it's an essential tool for positioning your business where your customers can find you. Search engines constantly change their search algorithms, but some constants remain. Here are three key elements to help you stay atop the results pages. Get valuable links. Every time another site links to yours, you gain a measure of search engine prestige. However, because of spam sites and low-value content mills, incoming links alone no longer have as much value in search engines' rankings. A bare URL in a link tells a search engine little about your site, so these links are devalued over content-rich contextual links. Incoming links should include anchor text that contains relevant keywords; this gives search engines a clue about why other sites link to yours. Ask partners and owners of sites with incoming links to update their anchor text to improve your rankings and theirs. Build link popularity with established sources. Link popularity is a measure not only of how many links you have coming into your site, but the quality of those links. A blogger who mentions your company's great customer service on a personal website still counts toward your site's rankings, but a profile of your excellent customer service in a major industry magazine that contains links to your site carries much more weight with search engines. Meta tags matter, and so do title tags. Human readers may never see some of the information on your site, but every bit of text matters to search engines that look at the code behind the site. Strong meta tags help search engines categorize your site. Alt tags on images should also contain the keywords that you've integrated into your site's copy. Although readers don't see those additional keywords, search engines do, and they all count toward your site's prominence. Relevance, popularity and strong meta tags will go a long way toward improving your site's SEO status. Make sure the search engines know your name so that you can get all your customers talking about you. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-06-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-marketing-tips-you-can-use-right-now/ The technological revolution has rocked a number of industries from newspapers to network television. Marketing has felt the force as well, and direct marketing has taken on a deeper meaning as social media and virtual presence put you in your customers' lives to an unprecedented degree. However, with those changes has come increasing sophistication in customers. The campaigns that used to hit a sweet spot now miss the mark with a tech-savvy clientele. Instant satisfaction comes with instantaneous communication. That's why you can put these tips to work right now and improve your marketing success rate. Clean your lists. Direct marketing is... well, direct. If you're working from an outdated list full of dead ends and detours, you're taking an indirect route to find your customers – if you manage to find them at all. Working from a clean list also lets you customize your message, improving response rates and reminding your customers that they're more than just part of a target demographic to you. (more... ) --- - Published: 2012-06-14 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/5-email-marketing-essentials/ In an ideal world, every email you wrote would flow effortlessly from your fingers with no need for editing. You'd touch every one of your prospects' pulse points without ever missing the mark. You would strike that perfect balance between pithiness and persuasion. The reality is that marketing emails intimidate even professional writers, let alone executives and assistants whose duties don't include crafting the ideal email. Some guidelines can help you face emails fearlessly. Know Your Audience Stephen King has famously said that he writes for one reader: his wife. Take a page from one of his many books and apply the same philosophy to your emails. Keep a picture of your prospect in mind as you write your message to that person, not to the whole list. When possible, use the recipient's name in your email. Working from a clean email list lets you add the personal touch of getting your customer's name right. (more... ) --- - Published: 2012-06-05 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/pinterest-grows/ Pinterest has quickly become the third largest social network behind only the two behemoths, Facebook and Twitter. For January 2012 comScore, an Internet marketing research company, reported the site had 11. 7 million unique U. S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark. The virtual pinboard gives its users the tools to build visually arresting collections of images and share them easily. If you see something you like on a friend’s board, you can re-pin it to one of your own or give the board a “like. ” Images can go viral, spreading from board to board within seconds. Pinterest Demos: Its most rapid expansion has been among women. Google’s data shows a 3 to 1 ratio of female visitors to male visitors. Most of these users are between 25 and 44 and have families. The majority of them have some college. Pinterest’s vivid visuals appeal especially strongly to the youngest baby boomers and their adult kids and to working moms who are well-informed consumers looking for the best for their families. Have you pinned? © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-05-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/quick-tip-customer-profiling/ Profiling is the practice of analyzing your customer database and using the resulting model to identify prospects. Many firms base their prospecting solely on standard data card variables, overlooking more nuanced information like size, type of business and location of buying sites. How does profiling work? You start by matching your list against a comprehensive B2B database, and overlaying firmagraphic data like SIC, employee size and individual text titles, then applying the predictive model to find prospects who are identical to your best customers. With a strong database, the match rate should hit from 30% to 50% for companies by site. Takeaway Tips: Use a reliable vendor, one that maintains prospect names and the profile in a single database. Sites and individuals are tagged in different ways in different environments, and this can affect results. In addition, you need at least a few thousand matches to generate a footprint. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-05-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/mail-smarter-using-data-processing-services/ Reaching your customers through email and social media has its benefits, but sometimes there's no substitute for direct mail. Direct mail lets you address each segment of your market with a customized, focused message. However, mail costs money – money your business is losing if you're not making the most of your direct mail approach. That's where great data processing services help. To reach your customers, you must first know where to find them. An outdated database is worse than inefficient; it actively works against you. Sending mail to invalid addresses costs you postage fees, and losing track of a valued customer who's moved across town could cost you far more in lost opportunities. Put Your Postal Service to Work The United States Postal Service maintains a national database called the National Change of Address registry. A USPS-certified data processing service can access the NCOA database to keep your mailing list updated automatically. By pruning your mailing list of obsolete addresses, the NCOA also ensures that your clients keep getting the great service they expect from you. (more... ) --- - Published: 2012-05-03 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/quick-tip-use-socially-targeted-multichannel-lists/ Marketers can promote their companies using prospecting lists with identified socially active people from Facebook, Twitter and LinkedIn. By targeting these prospects through postal and email channels and rewarding them for joining their online communities, marketers can receive powerful endorsements from their registered social base. Then, based on firmagraphic, demographic and psychographic intelligence gleaned, refinements can be made using the outcome of these campaigns to choose the right combination of mail, email and telemarketing tactics to generate productive results. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-04-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/iou-principles-are-the-keys-to-get-your-emails-opened/ To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that will entice your customers to open their email and act. Utilization of the IOU principles is most critical in the from line, the subject line, and the pre-header of your email message. To capture your audience’s attention you must generate interest. Until you capture their interest, the rest of your message doesn't matter. Intriguing your prospects with Interest reinforces their decision to read further and discover how they'll benefit from responding to your offer. Building interest begins with your from line. Test up to three possibilities as your from line – your company's name, your product's name and your individual name – to gauge highest responses. Further build interest through your subject line with powerful, actionable sentences and direct language. This isn't the place for a list of features or passive words; it's an arrow aimed straight at your customers' needs. Hit the mark directly with action verbs and ambitious sentence structure. (more... ) --- - Published: 2012-04-17 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/mailing-list-comparisons/ Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. There are more than 50,000 mailing lists available on the market today, created from a variety of sources. It is important that you identify and rent appropriate lists to achieve marketing success. The basic categories of available lists include: House list - an in-house list usually contains customers, people who have bought from you; and prospects, people who have inquired but not bought. House lists are best because they frequently pull double or more the response of even the best-performing rented lists. Compiled lists - these lists are of people or businesses compiled from published sources, such as industry directories and the Yellow Pages. Compiled lists frequently provide the best means of reaching large groups of specific audiences. For example, you can rent compiled lists of all attorneys in New York City or all radiologists in the United States. For mail order offers, however, compiled lists generally do not pull as well as response lists. (more... ) --- - Published: 2012-04-11 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/time-to-grow-your-b2b-list/ If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First, outline your goals. Are you looking for quantity or quality? Are you seeking prospects or immediate customers? If it’s quantity you want, you might be tempted to try social media, but you could end up with a glut of unqualified names. The best channels for generating customers are the traditional direct marketing ones. You’ll get more meaningful data, and you’ll have greater control. Start by profiling your existing customer file. Match it against a comprehensive B2B database, and overlay firmographic data like SIC and employee size, and individual details like text title. Once you’ve created your customer footprint, you are in the best position to acquire new customers. (more... ) --- - Published: 2012-04-04 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/7-tips-for-testing-mailing-lists/ 1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list owners will not rent smaller quantities for a test. 2. The quantity of sample names you need to test is completely independent of the size of the total list. Some mailers mistakenly believe that the bigger the list, the larger the sample size needed to generate a statistically valid result. Not true. File size has nothing to do with sample size. 3. If a list is so small that it has little potential for rollout, then just mail the entire list. For instance, it doesn’t make sense to test 5,000 names from a 7,500-name list. Just mail the whole thing. 4. Don’t pass over a list in your test just because it is small. A small but potent list of 7,500 names that produces a 5 percent response is far better than a large list of 75,000 names that produces a 1 percent response. If a list seems perfect for your offer, test it regardless of size. 5. However, if your budget limits you to testing only one or two similar lists, select the larger lists -- because they have the most rollout potential. 6. Always test the “hotline” names -- the most recent segments of any list -- first. If they don’t work, no other segment will. 7. Test new lists early. New lists tend to deliver the highest response rates when they are first placed on the market. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-03-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/getting-into-the-b2b-email-inbox/ While Marketing Sherpa’s 2012 B2B Marketing Benchmark reports the good news that 83 percent of emails are successfully delivered to their intended recipients, there is still room for a 14 percent improvement in email marketing campaigns. If your deliverability rate is below this national average, then it is time to review the quality of your contact lists, the content of your messages and the frequency of your mailings. The most successful email campaigns meet ISP requirements, pass spam filter inspections and motivate the recipient to take action. Clean Up Distribution Lists Whenever an email is bypassed, deleted, blocked or marked as spam, it hurts your ROI. Regularly evaluate your email lists to ensure recent activity and current accounts. Most email databases can be divided into smaller groupings that receive targeted content. You must also regularly review spam complaints and promptly respond to unsubscribe requests. (more... ) --- - Published: 2012-03-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/list-brokers-hold-the-keys-to-your-marketing-successfor-free/ It is estimated that 40 percent of the success of your direct marketing campaign rests on the shoulders of a quality mailing list. Therefore it is critical that your offer is delivered into the hands of the right decision maker. A list broker provides targeted recommendations on which mailing lists are most likely to reach your target audience and most likely to respond to your offer. A list broker is a third-party agent that acts as a liaison between the list owner and the list user. The list broker is a consultant to you, the list user. It is essential that your broker understands your goals not only long term, but also short term, so they can make the most appropriate recommendations. Since all brokers have access to the same lists, they differ by the service, advice, expertise, and recommendations they offer clients. We estimate that approximately 80 percent of all list rentals are made through brokers. (more... ) --- - Published: 2012-03-12 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/optimizing-landing-pages/ One of the most critical component in maximizing your online marketing campaign is to optimize your landing pages by customizing them. This will enable you to personalize the sales pitch for specific audiences. By delivering a concise message, prospects are more likely to respond, which will significantly increase your return on investment. Your next customers can reach a landing page through a variety of mediums, from pay per click ads, enewsletters, QR codes and text messages to email marketing communications and direct mail pieces. These channels should each have a common, but customized landing page, to encourage a conversion. (more... ) --- - Published: 2012-03-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/what-is-hot-in-b2b-marketing-for-2012/ In this novel world of instant communication, passive marketing methods are taking a backseat to direct customer interaction strategies. Although many people are pointing to the platforms as the problem, the real obstacle is leveraging the medium with the right message. Deteriorating budgets will require marketers to make difficult decisions this coming year about which platforms deserve attention. The answer driving every decision should be, “The platform that provides the most direct, efficient and cost-effective engagement with customers. ” Dynamic Storytelling Dynamic storytelling will be the biggest buzzword in 2012 across all direct marketing channels. Google updates, combined with a deeper need to connect with potential customers, are driving the storytelling platform, which requires original, compelling, shareable content that is not marginalized or diluted. Email Marketing Marketers who find a way to make email personal again will achieve the most success with their email marketing campaigns. With the integration of HTML 5 video into tablets as well as recent updates of Hotmail, Chrome, Internet Explorer 9 and Firefox, this next-generation medium can now be delivered directly to the inbox. Mobile Marketing With mobile apps generating triple-digit growth in 2011, everyone from Coca Cola to CBS to Chili’s is expanding their mobile marketing efforts. Consumers expect instant access at any time. If you are not there to supply the information, your competitor will be. The hottest trends in the B2B arena will involve location-based and event-based marketing. Database Marketing The emphasis in data marketing this year will be placed on quality, not quantity. The 2012 Benchmark Report found that 25 percent more marketers plan to focus on generating quality leads that have high conversion potential instead of amassing a high volume of leads. Since many marketers are struggling with how to integrate and garner meaning from online and offline data sources, expect innovative solutions this year in analytics. Social Media The B2B industry has slowly embraced the social media world, but B2B buyers are still consumers who crave interaction with the companies they choose to partner with. Building friendly relationships with vendors is just as important as establishing a rapport with customers, so content must be engaging, relevant and useful to the reader. Postal Marketing Despite the looming collapse of the USPS system, direct marketers appear hopeful about the future of postal marketing. A rate increase will likely yield more highly targeted mailings, while enterprising marketers will capitalize on the reduced bulk mailing rates during this summer’s QR Codes campaign. © Reach Marketing LLC 2012 All Rights Reserved. --- - Published: 2012-03-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/mix-traditional-tactics-and-social-for-results/ Social media is a huge marketplace that's become an important way for companies to communicate and engage with their customers and prospects. A person who "likes" or "tweets" about you is making an endorsement of your company to friends and associates. Research has proven that an endorsement by someone of trust is more likely to result in a selection of your product or service than a simple advertisement. Here are four simple and effective ways businesses can build an online community that generates sales by combining social media and traditional direct marketing strategies. (more... ) --- - Published: 2012-02-27 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/postal-marketing-is-still-important-in-2012/ Drastic cuts to the United States Postal Service personnel and locations, a severe proposed rate hike of 5. 6 percent and rapidly changing technologies may have you feeling pessimistic about the future of postal marketing. Yet a recent survey by the marketing services firm Epsilon found that half of Americans actually prefer to receive postal mail instead of email. Personalized postal marketing materials not only create an instant emotional connection, but these collaterals are also tangible, measurable and flexible. (more... ) --- - Published: 2012-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/greg-grdodian-appointed-partner-at-reach-marketing/ PEARL RIVER, N. Y. --(BUSINESS WIRE)- Reach Marketing (https://reachmarketing. com) announced today that it has appointed Greg Grdodian to Partner, adding his extraordinary talents to its growing team of seasoned veterans. Grdodian brings Reach 17 years of leadership skills and successful direct marketing strategies that gain the best results for his clients. He devoted the first 16 years of his career to Infogroup/Edith Roman, where he developed industry-leading multichannel products and tactics. He then joined Crain Communications, where he developed strategies that optimized digital products and services for a world- renowned publishing company, yielding triple digit growth. “We transformed our systems and our thinking from a historical publishing model into one that took advantage of all the emerging technologies, business content and data assets. I recognized the synergies in what we accomplished and saw an opportunity to apply what we learned to benefit all marketers in the DM industry. I’ve partnered with a company that can combine these strategies with their technological capacity and products to transform the Direct Marketing industry,” says Grdodian. (more... ) --- - Published: 2012-02-23 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/chris-longo-appointed-partner-of-reach-marketing/ PEARL RIVER, N. Y. -(BUSINESS WIRE)- Reach Marketing (https://reachmarketing. com) announced today that it has appointed Chris Longo to Partner, adding his extraordinary talents to its growing roster of seasoned veterans. Longo brings to Reach 18 years of digital and direct marketing expertise and experience with his proven ability to gain the best results for his clients through his extensive knowledge of email deliverability strategies, inbox penetration tactics and multichannel database marketing success. “It’s an honor to work with Chris again. He’s a dynamic seasoned industry leader who provides a unique combination of vision, strategy and product knowledge,” says Wayne Roberts, president of Reach Marketing. “Chris’ skill in identifying and capitalizing on transformative technologies is unmatched in the industry. His expertise provides a measurable difference for our clients. ” (more... ) --- - Published: 2012-02-20 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/increase-marketing-results-using-an-email-append-service/ Forrester Research predicts that the spend on creating, promoting, delivering and analyzing email marketing campaigns will reach $2. 5 billion by 2016. This is because email is king. Since it remains the preferred channel for business communications, email addresses are a precious commodity. The upsurge of social media has also added to the importance of email as most corporate benefits are communicated via email, even if the initial conversation was generated through a social network. Therefore, the presence of email addresses on your customer database is essential to your business success. Businesses that have traditionally communicated with customers through other channels typically struggle to accumulate email addresses. This void developed the necessity for data append suppliers. These data append providers can enhance an in-house database of customer names, postal addresses and associated businesses to find current email addresses for those valuable contacts. (more... ) --- - Published: 2012-01-09 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/a-road-map-for-a-successful-multi-channel-campaign/ When email and direct mail are used together, response improves and brands are strengthened. Yet many marketers expect prospects to view their message through a single channel. They are overlooking the chance to establish a common branding thread and perhaps double their response. By sending similar messages to the same prospect using a combination of direct mail, telemarketing, email and mobile messaging, marketers create multiple impressions and provide prospects with a choice on how they prefer to respond. Keep these guidelines in mind when planning your multichannel campaign: • Establish the goals of the multichannel campaign. What are you trying to accomplish? • Generate a profile of your target market or "ideal customer," then select lists that offer multichannel options for people who most closely fit this profile. (more... ) --- - Published: 2012-01-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/how-to-build-profitable-private-prospecting-databases/ A private prospecting database contains names and addresses of as many people as you can identify who would be potential customers for your products and services. The prospecting database is created by identifying appropriate lists, merging these lists, eliminating duplicate names, and organizing the remaining names in a relational database management system with query capability. The advantage of a private prospecting database is that it contains a complete record of the actions taken by a firm’s customers and prospects over time. Here are some tips for building and using private prospecting databases to improve direct marketing results: Base list selection on "nonresponse" history. When you rent mailing lists for one-time usage, you have records only of those names who respond. When you own a private prospecting database, you maintain a complete record of the actions -- and non-actions -- taken by everyone on the database. So not only can you target those most likely to respond, but you can save money by not mailing to those who are least likely to respond. (more... ) --- - Published: 2011-12-29 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/welcome-to-the-direct-marketing-reach-blog/ Reach Marketing is an integrated marketing solutions company combining traditional marketing methods with digital age technologies. Our staff is committed to helping marketers reach their target audience and grow their business. In our blog, we will offer tips, news, information and discussion on all things traditional and digital in direct marketing. Please join in on our discussions, we welcome your feedback. © Reach Marketing LLC 2011 All Rights Reserved. --- - Published: 2011-12-06 - Modified: 2024-07-31 - URL: https://reachmarketing.com/blog/mailing-list-testing/ The list is arguably the most important variable to test in direct mail and e-mail marketing (other strong candidates would be price, offer, format, sales appeals, envelope teasers, and subject lines). Here are some guidelines that can make your list tests more accurate and useful, and increase response when rolling out to the winners: 1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list owners will not rent smaller quantities for a test. 2. The quantity of sample names you need to test is completely independent of the size of the total list. Some mailers mistakenly believe that the bigger the list, the larger the sample size needed to generate a statistically valid result. Not true. File size has nothing to do with sample size. 3. If a list is so small that it has little potential for rollout, then just mail the entire list. For instance, it doesn’t make sense to test 5,000 names from a 7,500-name list. Just mail the whole thing. (more... ) --- ---